Public Relations ...
Follow
Find tag "Twitter"
177.4K views | +232 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Twitter improves its search function

Twitter improves its search function | Public Relations & Social Media Insight | Scoop.it

Brands use Twitter for many reasons – the social network is one of the fastest growing online services around, it reaches prospects in real-time and while on the go and it serves highly engaged consumers, too. However, searching for past Tweets can be difficult as Twitter limits how far members can scroll back. Well, it used to impose a limit.

 

In a recent blog post, Twitter’s Paul Burstein announced that with new updates to the network’s Android, iOS and mobile web apps, a few additional edits were made to its services. The company has developed a way to include older Tweets in on-site searches, so members can navigate farther back than ever before to view important and relevant media. Want to check out that highly effective Tweet that generated responses from thousands of followers last June? Twitter now makes it easy....

Jeff Domansky's insight:

Welcome development for Twitter search capability.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Power of Real-Time Advertising: Twitter Scores Big Time in Super Bowl

The Power of Real-Time Advertising: Twitter Scores Big Time in Super Bowl | Public Relations & Social Media Insight | Scoop.it

Lessons learned from Oreo on how improvisation, combined with Big Data, can cut through the media clutter. While there will always be debate about which TV spots deliver the most ROI, one thing is certain: no matter how much you've planned ahead, and no matter how deeply integrated your campaign may be, there's no better (or cheaper) way to cut through the clutter than to improvise.

 

The idea of improvisational marketing is a dangerous one to many of the big brands that advertise around the Super Bowl, for obvious reasons. Even the slightest misstep or off-color remark can go viral and forever damage a brand within minutes. But responding to events in real-time, as they unfold, and weaving your brand into the conversation in a way that entertains and supports your brand proposition, can be the most powerful marketing of all. Sunday's power outage provided the perfect surprise for brands to pounce on creatively.

 

Tide shrewdly tweeted, "We can't get your #blackout. But we can get your stains out." In a dig at their luxury car rival, Audi tweeted, "Sending some LEDs to the @MBUSA Superdome right now..." At Mondelēz International, our Oreo brand team and their agency partners sat together in a war room and came up with this gem, which has since been re-tweeted more than 15,000 times....

Jeff Domansky's insight:

Useful Twitter lessons from some of the big brands.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Vine: An Analysis of Twitter’s New Toy | Cisionblog

Vine: An Analysis of Twitter’s New Toy | Cisionblog | Public Relations & Social Media Insight | Scoop.it

If you missed the social media news last week, Twitter launchedVine; a standalone IOS app allowing users to share 6-second video clips in an Instagram-esque way.  The Vine iPhone app has rocketed up to the 14th most downloaded free app; so many brands have begun to take notice.  With all the buzz, I decided to take a look at Vine’s engagement numbers over the weekend to see how many public tweets contained a Vine link, if use increased since launch and to determine what the major conversation themes were.

 

In order to pull all of the public tweets I searched for the term “vine.co” using the Cision Social Media Dashboard. This pulled all the tweets that contained the unique URL associated with a Vine video.  While this won’t give us every Vine video that was produced (not all content is shared publicly or on Twitter), it can be a nice indicator on how often and what content was shared.

 

As of this morning over 100,000 tweets were sent containing a Vine URL since the January 23rd  launch, when Twitter’s Dick Costello sent out a tweet of steak tartar.  As you can see from the graphic below the total amount of tweets containing a Vine link increased fairly drastically throughout the weekend with the coverage spiking on Saturday, Jan. 26 at noon, with over 11,000 tweets sent!...

Jeff Domansky's insight:

Interesting analysis of Twitter's new Vine app.

 

more...
Alison D. Gilbert's curator insight, February 2, 2013 9:01 AM

More videos on the 'Vine'.

Scooped by Jeff Domansky
Scoop.it!

What Happens When You Double Your Tweeting Frequency? | Social Media Today

What Happens When You Double Your Tweeting Frequency? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Much has been written about how to maximize follower growth, interaction and click-through rates on Twitter; what days of the week to tweet and what time of day, as well as the structure and content of tweets themselves. However, few studies exists on the optimum volume and frequency of tweets. Assuming that best practices and etiquette are being followed, what impact can suddenly doubling the volume of tweets have on a business/organization account?

 

The Data

In September 2012, we increased the amount of scheduled tweets from 6 per day (seven days a week) to 12.

 

Using data gathered from Crowdbooster and Google Analytics, here is a comparison between a four-month period at 6 scheduled tweets per day and a four-month period at 12 scheduled tweets per day (data does not include replies and retweets)....

Jeff Domansky's insight:

Interesting research that may change your Twitter thinking. 

more...
Ciara Fischer's curator insight, January 29, 2013 11:24 AM

Time to schedule some extra posts!

Scooped by Jeff Domansky
Scoop.it!

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch

Can Brands Tell a Story in Six Seconds? Ritz, Dove, Trident Think So | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest.

 

The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.

 

I spoke with VaynerMedia founder Gary Vaynerchuk, and his firm urges their clients to test new things out. When he says test it out, he means it:

"I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out"....

Jeff Domansky's insight:

Twitter's new Vine video app as marketers excited. It's a great experiment to, but I have to agree with some critics that these unpolished examples aren't memorable enough to be effective with me. I think there is bound to be some very creative executions but long-term, hard to say. What do you think?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twitter Sent Official TweetDeck Closure Letter After Failing To File Business Accounts | AllTwitter

Twitter Sent Official TweetDeck Closure Letter After Failing To File Business Accounts | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Last week we reported that Twitter client favourite TweetDeck was in trouble after failing to file company business accounts in September and December of last year. Because of the delay the company was fined a total of £750.

but

Well, things have taken a turn for the worse as Twitter have now been sent a letter by regulators warning of TweetDeck’s impending closure.

 

Here’s the skinny. TweetDeck Ltd is a UK company, and a subsidiary of US-based Twitter, Inc. TweetDeck has failed to file company accounts on multiple occasions (Twitter’s UK subsidiary was also late with its accounts) and, as such, has gotten itself into a lot of hot water. In a letter dated January 22, Companies House have written to Twitter CEO Dick Costolo and general counsel Alex Macgillivray stating: “The Registrar of Companies gives notice that, unless cause is shown to the contrary, at the expiration of 3 months from the above date the name of TweetDeck Ltd will be struck off the register and the company will be dissolved.”...

Jeff Domansky's insight:

What's up with that Twitter?

more...
No comment yet.
Rescooped by Jeff Domansky from The Good Scoop
Scoop.it!

29 Nonprofit Resources to Follow on Twitter | Nonprofit Tech 2.0

29 Nonprofit Resources to Follow on Twitter  | Nonprofit Tech 2.0 | Public Relations & Social Media Insight | Scoop.it

29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications


Via Kimberly Flaherty
Jeff Domansky's insight:

Here's a helpful list of nonprofit influencers to follow on Twitter...

more...
Kimberly Flaherty's curator insight, January 21, 2013 9:37 AM

Nonprofit resources on Twitter

Scooped by Jeff Domansky
Scoop.it!

Twitter’s Social Impact Can’t Be Measured, But It’s The Pulse Of The Planet | TechCrunch

Twitter’s Social Impact Can’t Be Measured, But It’s The Pulse Of The Planet | TechCrunch | Public Relations & Social Media Insight | Scoop.it

When you sit back and think about how far Twitter has come since it launched in 2006, its rise to glory is impressive. It’s difficult to make your way through a day without seeing a tweet referenced on television, the radio, or on a news website. It doesn’t mean that Twitter is the biggest or most popular company or service in the world, but it does prove that its social impact has reached a level that not many technology companies have reached.

 

When you want to search for something online, you “Google It.”

 

When you want to connect with friends, or someone that you just met, you “friend them on Facebook.”

 

When you want to share your random thoughts with the world, you “tweet it.”...

Jeff Domansky's insight:

TechCrunch reflects on the impact of Twitter...

 

There are many reasons why it didn't your and why it's still such a popular channel. It's certainly still my favorite along with Scoop it of course.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Megan Fox: What's the point of Twitter? | The PR Coach

Megan Fox: What's the point of Twitter? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Megan Fox quits Twitter after 5 days

 

After just one week and 29 Tweets, a big Hollywood star is getting a high profile divorce. From Twitter, that is. The Twitterverse buzzed with some of her 208,508 followers shocked, dismayed or in tears.

 

It all started so well when the beautiful and talented actor/director (@MeganFox) joined Twitter on January 3rd....


That all ended with a crash with her January 9th tweet...

 

To her credit, Fox asked the important social PR question and hashtag:#WhatIsThePoint ???...

Jeff Domansky's insight:

A nice social media lesson from actor Megan Fox who bailed from Twitter after less than a week. I explore the social media challenges for all...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

24 Easy Ways to Build a Targeted Twitter Following | Blogging Wizard

24 Easy Ways to Build a Targeted Twitter Following | Blogging Wizard | Public Relations & Social Media Insight | Scoop.it

Do you want to learn how to build a highly targeted Twitter following and start getting Twitter traffic right now? 

 

In this post you’re going to learn 24 extremely easy to apply tips and tools that will not only allow you to build targeted Twitter followers but also allow you to draw more attention to your tweets and get noticed while increasing productivity.


If you’re not using Twitter or even if you’re not devoting much time to it then now is the time to start because everyone else is – you don’t want to be left in the dust do you?...

Jeff Domansky's insight:

Useful tips to get better Twitter results...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution

Tweeting is Believing? Analyzing Perceptions of Credibility on Twitter | iRevolution | Public Relations & Social Media Insight | Scoop.it

What factors influence whether or not a tweet is perceived as credible? According to this recent study, users have “difficulty discerning truthfulness based on con-tent alone, with message topic, user name, and user image all impacting judg-ments of tweets and authors to varying degrees regardless of the actual truth-fulness of the item.”

 

For example, “Features associated with low credibility perceptions were the use of non-standard grammar and punctuation, not replacing the default account image, or using a cartoon or avatar as an account image. Following a large number of users was also associated with lower author credibility, especially when unbalanced in comparison to follower count [...].” As for features enhan-cing a tweet’s credibility, these included “author influence (as measured by follower, retweet, and  mention counts), topical expertise (as established through a Twitter homepage bio, history of on-topic tweeting, pages outside of Twitter, or having a location relevant to the topic of the tweet), and reputation (whether an author is someone a user follows, has heard of, or who has an official Twitter account verification seal). Content related features viewed as credibility-enhancing were containing a URL leading to a high-quality site, and the existence of other tweets conveying similar information.”...

Jeff Domansky's insight:

Eye-opening research. You can haz Twitter credibility. ;-)

more...
Jenneil Peters's curator insight, January 9, 2013 9:18 AM

Eye-opening research. You can haz Twitter credibility. ;-)

Rescooped by Jeff Domansky from Twitter Stats, Strategies + Tips
Scoop.it!

6 Twitter Contest Ideas Worth Exploring

6 Twitter Contest Ideas Worth Exploring | Public Relations & Social Media Insight | Scoop.it
Pin It Twitter contests help you spread the love – and reach important marketing objectives.


A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness.


Via Neal Schaffer, Jenneil Peters
Jeff Domansky's insight:

Aaron Lee's article is very helpful for marketers or any business or organization planning a contest online. Twitter could be perfect for you.

more...
Amanda Hoffmann's curator insight, July 26, 2013 9:24 PM

TWITTER CONTEST IDEAS 

ENGAGEMENT

INCREASE FOLLOWERS

Scooped by Jeff Domansky
Scoop.it!

10 Essential Apps To Enhance Your Mobile Twitter Experience | AllTwitter

10 Essential Apps To Enhance Your Mobile Twitter Experience | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Twitter was born as a mobile network.

 

...So it makes sense that Twitter is super mobile-friendly. There is a wealth of apps out there that can greatly enhance your Twitter experience beyond Twitter.com and the official Twitter app.

 

Check out 10 of our favorite Twitter-tastic apps, below....

Jeff Domansky's insight:

Good list of useful Twitter apps for your smartphone...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Don't Miss The Important Tweets - Filter Twitter With Tweetdig

Don't Miss The Important Tweets - Filter Twitter With Tweetdig | Public Relations & Social Media Insight | Scoop.it

If you follow a large amount of people on Twitter it can be hard to keep tabs of Tweets on important topics. Tweetdig lets you filter Twitter by topic, user and more... like me you follow a massive amount of people on Twitter it can be hard to keep tabs of Tweets on topics that you don’t want to miss.  Twitter itself offers us lots of tools to help us mange our feeds, lists have become indispensable for me as have saved advanced searches.  I use Hootsuite to manage my Twitter feed and this also gives me lots of  options including search and list columns. 

 

Tweetdig however does do something a little different with your searches, giving you an easy way to stay on top of news stories, users and more.  By creating filters you can easily keep up with the latest news as it breaks.  For example this morning there is lots of talk about the Superbowl last night both from a sports perspective and an advertising/social media perspective.  If I want to keep tabs on this I can easily create a filter within Tweetdig....

Jeff Domansky's insight:

Interesting Twitter tool worth exploring for power users.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Real Talk: Does Anyone Care About #FollowFriday Anymore?

Real Talk: Does Anyone Care About #FollowFriday Anymore? | Public Relations & Social Media Insight | Scoop.it

As a large proponent of Twitter marketing for businesses, I say this with a slight bit of shame: I hate #FollowFriday. Not because I don’t like the concept or the positive nature (I love both), I feel like it’s become a painful chore that actually does nothing for the people I want to shine a light on.

 

There is a good chance that I’m alone on this but I wanted to bring it up because I’ve been wondering who feels the same way. Our article “The How & Why of #FollowFriday On Twitter” was one of the top 10 popular blogs on the site last year and although I stand by the best practices I outlined in it, I can’t help but wonder…how many #FollowFriday shout outs actually turn into something relevant for businesses?...

Jeff Domansky's insight:

Here's a useful discussion about twitter best practices, preferences and social media customs that sometimes need a second look.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty

Four Reasons Why Twitter Should Be Used By All Small Businesses | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
According to a survey from the Wall Street Journal, Twitter has fallen out of favour with small businesses, preferring other channels like LinkedIn and YouTube.

 

Despite it being the world’s fastest growing social platform at the moment, it seems that Twitter isn’t getting a lot of love from small businesses. A recent survey ran by the Wall Street Journal and Vistage International found that six out of ten small-business owners say they believe social media tools are valuable to their company’s growth. So far, so unsurprising, but what was particularly interesting wasn’t the fact that LinkedIn topped the survey, 41% said that it had the most potential to help their company, but only 3% of those surveyed felt that Twitter could do the same.

 

The Wall Street Journal’s survey is worth looking at if you want an idea of how social media is used among small businesses in the U.S. (as well as having some nice interactive graphics to look at)....

Jeff Domansky's insight:

A nice counterpoint on how Twitter CAN help business.

more...
Alison D. Gilbert's curator insight, February 2, 2013 9:04 AM

I don't need to be convinced. I love tweet. It is so mathematical. I reminds me of html code and Latin.

Scooped by Jeff Domansky
Scoop.it!

56% of B2B Marketers Will Increase Social Media Spend In 2013 | AllTwitter

56% of B2B Marketers Will Increase Social Media Spend In 2013 | AllTwitter | Public Relations & Social Media Insight | Scoop.it

More than half of U.S. business to business (B2B) marketers plan to increase spending on their social media budget in 2013, reveals a new study.

 

56 percent of respondents to BtoB Magazine‘s 2013 Outlook: Marketing Priorities And Plans survey said that their marketing spend on channels such as Twitter and Facebook will rise this year, with social media being favoured above both search (52.5 percent) and mobile (a surprisingly low 35.5 percent).

 

Website development (70.1 percent) and the ever-reliable email marketing (61.9 percent) were the top digital marketing priorities....

Jeff Domansky's insight:

I agree it's a surprise that marketers are not all over mobile. They'd better get mobile fast because their customers are way ahead!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

6 Truths About Using Twitter that Traditionalists Might not Want to Hear | Jeff Bullas

6 Truths About Using Twitter that Traditionalists Might not Want to Hear | Jeff Bullas | Public Relations & Social Media Insight | Scoop.it

Lots can be said about Twitter. You can come across a ton of posts providing tips, tricks and different strategies to get you followers and retweets.

 

All of this however brings a ton of different misconceptions. And on Twitter there are lots of “traditionalists” so to say – people who never take their social media presence a step further and who simply  follow the stereotypes.

 

Well in order to maximize your Twitter presence and get fresh traffic, sometimes you have to steer away from commonly adopted norms. Here are six truths about Twitter that you have to accept if you want to improve your productivity and results...

Jeff Domansky's insight:

Good set of basic social media/Twitter tips...

more...
No comment yet.
Rescooped by Jeff Domansky from Mastering Facebook, Google+, Twitter
Scoop.it!

Facebook vs Twitter vs Pinterest – 2013 Statistics

Facebook vs Twitter vs Pinterest – 2013 Statistics | Public Relations & Social Media Insight | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

more...
Pedro Barbosa's curator insight, January 22, 2013 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...


Scooped by Jeff Domansky
Scoop.it!

Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy

Tell me you love me: use of 'favouriting' on Twitter soars | Econsultancy | Public Relations & Social Media Insight | Scoop.it
Do you favourite tweets on Twitter? Has your use of this feature increased over the last year?

 

If the answer is yes, then you are not alone.


A graph from Isaac Hepworth demonstrates exactly how favouriting on Twitter has increased over the last 12 months. It all stems from the major update to the platform Twitter released in December 2011....

 

It's interesting to note how a change like this from Twitter, albeit a fairly significant one, can begin to alter the way people use a network.

Favouriting increased. But, according to Twitter, it increased in a very specific way. It was often @-replies (i.e. messages that were only really intended to be seen by the recipient) that were being favourited more than more general tweets....

Jeff Domansky's insight:

It's an interesting look at the "favoriting" trend as well as a reminder that it can be very useful for curation as well as letting someone know you liked their tweet.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why I Won’t Be Retweeting Mashable Stories This Year | Doktor Spinn

Why I Won’t Be Retweeting Mashable Stories This Year | Doktor Spinn | Public Relations & Social Media Insight | Scoop.it

I won't be retweeting Mashable stories this year. I understand how this sounds, believe me. But give me a chance to explain....

Why? If you’re pressed for time, here’s the elevator pitch:

 

I don’t want to be one of thousands retweeting news stories from mega sites this year. For better use of my energy, rather than echo-chambering the news, I will do a better job of sharing other bloggers’ perspectives instead....

Jeff Domansky's insight:

Jerry Silfwer adds a refreshing point of view on retweeting mega news site stories versus blogger posts. I like where he's coming from...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Megan Fox Goes Silent on Twitter, Asks 'What Is the Point?'

Megan Fox Goes Silent on Twitter, Asks 'What Is the Point?' | Public Relations & Social Media Insight | Scoop.it
Six days after Megan Fox joined Twitter, the actress pondered why she's using the service. What would you tell her is the purpose of Twitter?
Jeff Domansky's insight:

Of course there's no point, if you have nothing to say and you're not prepared to engage. You're not going to follow one million fans. Twitter isn't for everybody. Neither is Facebook or any other social media channel if you're not ready for a commitment. Credit to her for recognizing it.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News | ReadWrite

Watch Out CNN: New Twitter Search Capabilities Will Rule Breaking News | ReadWrite | Public Relations & Social Media Insight | Scoop.it
If Twitter can now assemble the raw materials of news into a meaningful place to see and understand what's happening anywhere in the world, on any topic, the instant it starts to matter, why would anyone get breaking news from another source?

 

Twitter Tuesday announced new search capabilities that give it the upper hand as a breaking news destination over basically every other news organization on the planet, from newspapers to cable networks to websites and everything in between. 

 

When a new search begins to trend on Twitter, Twitter's new API will send the query toAmazon's Mechanical Turk service, where humans will categorize it to help make it more relevant to readers. Then Twitter can populate its Discover section with live, topical streams of news.

 

If they want to keep up, other organizations that exist to break news need some new ideas, and fast...

Jeff Domansky's insight:

This is BIG NEWS for big news organizations if you catch Jon Mitchell's drift. Maybe even a game changer for Twitter too.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

14 Twitter Statistics You May Not Know [INFOGRAPHIC] | AllTwitter

14 Twitter Statistics You May Not Know [INFOGRAPHIC] | AllTwitter | Public Relations & Social Media Insight | Scoop.it

Here on AllTwitter we love to share interesting facts and figuresabout Twitter.

 

For example, 11 accounts are created every second on Twitterand since the dawn of Twitter, there’s been a total of 163 billion tweets.

 

But how about stats about the Twitter basics? The age range of the average tweeter, which gender tweets more, which country has the highest amount of Twitter users?

 

Below, check out 14 Twitter statistics you may not know, in infographic form....

Jeff Domansky's insight:

Interesting Twitter stats to ponder...

more...
No comment yet.