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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Rescooped by Jeff Domansky from Just Story It Biz Storytelling
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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Public Relations & Social Media Insight | Scoop.it
What good is having a content marketing plan if it doesn't create leads and sales for you?

Via Karen Dietz
Jeff Domansky's insight:

Really useful insight for effective storytelling and content marketing. 

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Nuava Solutions's curator insight, January 4, 2013 3:21 PM

For more information on Marketing Solutions please visit Nuava Solutions

翟文伟's curator insight, January 6, 2013 12:49 AM

Content is king with the proper "next step"

 

This article show a real life example how content marketing done properly. 

 

It is useful to those who consider doing content marketing.

Karen Dietz's comment, January 7, 2013 1:27 PM
Many thanks Jeff and 翟文伟's for you comments! Glad you found the article useful.
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From Blog to Vlog - How to Turn Written Blog Posts into Video Blog Posts | The Future of Ink

From Blog to Vlog - How to Turn Written Blog Posts into Video Blog Posts | The Future of Ink | Public Relations & Social Media Insight | Scoop.it

If you’d like tocreate more video content,but you’re not sure where to start, the answer may be as close as your blog.  Repurposing written content from your blog may be one of the quickest and easiest ways to produce video.  After all, the idea is already there – all you have to do is alter the platform!

 

There are many compelling reasons to go from blog to vlog: First, you’re giving your followersanother way to consume your content.  In our TV-driven society, many people would rather watch than read.

 

You can also argue that video content is more engaging, compelling and memorable than text alone.  With video, you can bring your blog posts to life and make them more personal.

 

So if a picture is worth a thousand words, what’s a video worth?  A minute of video is worth 1.8 million words, according to D. James McQuivey of Forrester Research.  That’s a lot of written blog posts!

 

Now let’s turn some of those words into videos.Here are a few ways to get started:...

Jeff Domansky's insight:

Lou Burtone shares some really useful tips on converting your web blog into a video blog. Of particular note are several of the video tools he suggests.

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Rescooped by Jeff Domansky from Storytelling vs Data
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The Psychology of Digital Storytelling

The Psychology of Digital Storytelling | Public Relations & Social Media Insight | Scoop.it
Using social psychology to enhance your digital storytelling is essential to succeed as a writer online. Find out how to implement it here.

... those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

Are you incorporating stories into your copy? Are you utilizing them on your blog?...
Via Janice Tomich
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Useful tips and tactics for better storytelling.

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Folder Full of Storytelling Apps

Folder Full of Storytelling Apps | Public Relations & Social Media Insight | Scoop.it
I feel storytelling apps are one of the most powerful aspects of using the iPad. It allows for collaboration and creativity that I couldn’t really achieve before using the iPad. Here are my 22 favorite Storytelling Apps. The list is constantly changing but the majority of them stay the same....
Jeff Domansky's insight:

You may find a storytelling app gem in this list for educators. Not just for teachers. See Haiku Deck, My Story, more

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8 Ways to Tell Your Company's Story | exploreB2B

8 Ways to Tell Your Company's Story  | exploreB2B | Public Relations & Social Media Insight | Scoop.it
In search of content marketing inspiration, I found the SlideShare production: How to Tell Your Company's Story: 8 Questions to Get You Started by Ann Handley from Marketing Profs. Did the title remind me a little bit of the self-help book? A tad. Was I stoked about finding it? Absolutely. Did the slideshow prove to be helpful? Extremely. Leave it to Ann and the other geniuses at Marketing Profs to ask the most basic questions about your business in a way that gets you to rethink the reasons and motivation behind what you do.

Here is our story and the eight questions that helped us share it....
Jeff Domansky's insight:

Really helpful business storytelling questions.

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Create Personalized Music Slideshow Videos with Slidely


Via Robin Good
Jeff Domansky's insight:

Great reminder about Slide.ly from Robin Good. For personal storytelling, it's a really easy, fun and effective tool. 

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François Colin's curator insight, December 16, 2012 6:47 AM

Grâce à ce service, vous pouvez créer et sonoriser gratuitement des magnifiques slideshow. Soit en uploadant vos propres photos ou en les important à partir de vos réseaux sociaux. http://goo.gl/lujio

IMA-EDU.GR's curator insight, December 16, 2012 12:53 PM

Slidely είναι ένα web app που σας επιτρέπει να δημιουργήσετε εύκολα ιδιαίτερα εξατομικευμένων βίντεο slideshow μουσική που μπορεί να δημοσιεύονται και μοιράζονται για την κοινωνική μέσων μαζικής ενημέρωσης. Με Slidely μπορείτε τόσο των εισαγωγών όσο αγαπημένες σας φωτογραφίες από το Facebook, το Picasa, Instagram, Flickr, ή από την αναζήτηση στο Google Images αποτελέσματα ή μπορείτε επίσης να φορτώσετε τις δικές σας φωτογραφίες. Για το μουσικό κομμάτι που μπορείτε να αναζητήσετε και να χρησιμοποιήσετε οποιαδήποτε δημόσια audio track διαθέσιμο στο YouTube ή Soundcloud ή ανεβάστε το αγαπημένο σας τραγούδι.Slidely καθιστά εύκολο να εισάγει και να οργανώσει εισάγονται εικόνες σας με τη σειρά που επιθυμείτε, καθώς και να ελέγχουν την ταχύτητα με την οποία παίρνουν να εμφανίζεται. Δωρεάν για χρήση.

Nedko Aldev's curator insight, May 8, 2013 12:32 AM

add your insight...

 
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In Twitter, An Emerging Creative Medium For The Digital Age | Fast Company

In Twitter, An Emerging Creative Medium For The Digital Age | Fast Company | Public Relations & Social Media Insight | Scoop.it
The notebook that Pulitzer-prize winning author Jennifer Egan used to compose her short story Black Box had eight small squares on each page.

 

After a year of editing, those boxes turned into more than 600 tweets.

In May, the New Yorker fiction department's Twitter account published the story during 10 one-hour nightly installments of tweets. Instead of using the platform to discuss a television program, a speech, or a news event occurring elsewhere, users tuned into something occurring on the platform itself. Twitter became not a second screen, but a first screen.

 

The story Egan wrote developed differently on Twitter than it would have if written with another medium in mind....

 

[It was a dark & stormy Tweet: Twitter as storytelling tool ~ Jeff]

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Atari Teenage Riot: The Inside Story Of Pong And The Video Game Industry's Big Bang | BuzzFeed

Atari Teenage Riot: The Inside Story Of Pong And The Video Game Industry's Big Bang | BuzzFeed | Public Relations & Social Media Insight | Scoop.it
On Nov. 29, 1972, a crude table-tennis arcade game in a garish orange cabinet was delivered to bars and pizza parlors around California, and a multi-billion-dollar industry was born. Here's how...

 

[Great writing, wonderful storytelling and cultural insight. ~ Jeff]

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The Most Dangerous Place in the World for Journalists  | American Journalism Review

To enter Syria, CBS News foreign correspondent Clarissa Ward has squeezed through holes in fences, waded across canals and slogged through muddy fields in the middle of the night, paying smugglers to help her sneak past government checkpoints.

 

Once inside, she works under the radar, dependent on ragtag bands of rebel fighters for food, shelter and safety. For locals caught helping a foreign journalist, "It would mean certain death," says Ward, who speaks "passable" Arabic and has been inside Syria six times in the past year....

 

[Great reporting, courage and powerful storytelling ~ Jeff]

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Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Da Vinci on Transmedia

Da Vinci on Transmedia | Public Relations & Social Media Insight | Scoop.it

Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...

 

[Transmedia storytelling genius from a Renaissance genius ~ Jeff]


Via The Digital Rocking Chair
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Nonprofit Storytelling Resources | Wilton Blake

Nonprofit Storytelling Resources | Wilton Blake | Public Relations & Social Media Insight | Scoop.it
This is my curation of the best nonprofit storytelling resources that I’ve found. If you know of any nonprofit storytelling resources that should be included in this list, please share them w...

 

[What a great collection storytelling resources for anyone who tells stories ~ Jeff]


Via José Carlos
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paula ugalde's comment, December 3, 2012 7:47 PM
Excelentes curadorias José Carlos!! Essa vou partilhar direto!! Abrs!
José Carlos's comment, December 4, 2012 5:29 AM
Obrigado Paula :)
Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
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Lessons from the Future of StoryTelling summit

Lessons from the Future of StoryTelling summit | Public Relations & Social Media Insight | Scoop.it

David Rowan: 'Delegates at the event, on 5 October, came from ad agencies and design shops, from the Punchdrunk theatre company and the Library of Congress -- all drawn by a shared curiosity about "reinventing the way stories are told"' ...


Via The Digital Rocking Chair
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How to Trash a Brand with Storytelling | Lou Hoffman

How to Trash a Brand with Storytelling | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

I am a big fan of The New York Times Dining section.

 

Donut drama.

 

Importing Mom instead of the pasta.

 

Hunting for “treasures” in restaurant laundry.

 

And the list goes on.

 

The NYT Dining journalists know how to shape story lines beyond the – “chef showed restraint, allowing the flavor of the fresh [fill in the blank] to take center stage” – and do it with clever wordsmithing.

Peter Wells’ review of a Guy Fieri restaurant last week is right up there with the best.

 

The fact that the piece triggered more than 1,000 comments (not a typo) shows I’m not the only person who noticed....

 

[Great writing, technique and de3vastating review and PR crisis for NY restaurant ~ Jeff]

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How Famous Companies Got Their Names | StockLogos.com

How Famous Companies Got Their Names | StockLogos.com | Public Relations & Social Media Insight | Scoop.it

Via k3hamilton
Jeff Domansky's insight:

Interesting stories behind 29 well-known company names including Adidas, Wendy's, Audi, IKEA and more.

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Rescooped by Jeff Domansky from organizationalstorytelling
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Want To Spark Innovation? Think Like A Cartoonist

Want To Spark Innovation? Think Like A Cartoonist | Public Relations & Social Media Insight | Scoop.it

On a typically warm Southern California weekend in February, 20 of us are gathered at the Los Angeles Academy of Figurative Art for a two-day seminar called "Making Comics." 


Via Kathy Hansen
Jeff Domansky's insight:

Great storytelling ideas from cartoon theorist Scott McCloud.

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Kathy Hansen's curator insight, December 20, 2012 8:41 AM

"In organizations, leaders who are able to lead people to a conclusion without spelling it out are practicing something very much like the gutter. If you think of the typical org chart where ideas flow from the top, that’s the more didactic conception. If you have instead an organizational structure where there’s inspiration that encourages the flow of ideas upward from the base, you might be looking at something more analogous to audience participation. More analogous to what we’re trying to create with comics."

 
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How to Tell Your Brand's Story: Four Questions You Must Answer

How to Tell Your Brand's Story: Four Questions You Must Answer | Public Relations & Social Media Insight | Scoop.it
Whatever happened to Cinderella's shoe? Who knows? It didn't go viral. Put another way: Story generation and the way we develop content has changed, and you must change with it.

Once upon a time, every brand and entrepreneur had a story to tell. The story line largely followed the same format. As in an elementary school English assignment, storytellers would introduce readers to the big five: characters, setting, plot, conflict, and resolution. Every story ended the same, too: "And they all lived happily ever after as leaders in the industry."

But frequently, the heart of the story—the meat that would resonate with consumers—was lost in the telling. Awareness might have been the key goal, but relevance and engagement with the target audience were often elusive. We just didn't dive that deep. And we couldn't. We were telling the story through 30-second broadcast spots or—when PR was employed—through earned media with word count restraints and editorial gatekeepers....
Via Gregg Morris
Jeff Domansky's insight:

Thoughtful look at storytelling in the social media age.

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Jeni Mawter's curator insight, December 18, 2012 7:38 PM

Storytelling for consumers.

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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | Public Relations & Social Media Insight | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof. Here he shares the science of why storytelling is so uniquely powerful....

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Recently a good friend of mine gave me an introduction to the power of storytelling, and I wanted to learn more.

Here is the science around storytelling and how we can use it to make better decisions every day...
Jeff Domansky's insight:

Here's an intriguing look at your brain on storytelling...

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Rescooped by Jeff Domansky from Digital Storytelling
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Tools & Resources - Digital Storytelling

Tools & Resources - Digital Storytelling | Public Relations & Social Media Insight | Scoop.it
This site is a basic primer on using digital storytelling in a History course. This presentation is part of "Digital Humanities: A Hands-On Workshop" presented by the Center for History and New Media at AHA 2012 in Chicago.

Via José Carlos
Jeff Domansky's insight:

Really useful set of links & articles for storytellers & PR.

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Why Branded Content is Beating Editorial | DigiDay

Why Branded Content is Beating Editorial | DigiDay | Public Relations & Social Media Insight | Scoop.it
In many cases, brands have a leg up on news organizations in creating content that resonates with people, argues JWT NY's Lydia Leavitt.

 

Brand journalism, native advertising, sponsored content — whatever you want to call it — has been in the news a lot lately. The big question is whether brands, which need to sell after all, can create compelling content.

 

It looks like brands cannot only do that but also beat their editorial counterparts. Take Pulse, an RSS-aggregation app. Pulse CEO Askshay Kothari went as far as to say that users are 25 percent more likely to share a piece of branded content (aka ads) than a traditional news story through the app. Branded editorial is doing so well on Pulse because it’s much less PR-driven than its non-branded counterparts and, therefore, more engaging. As a former full-time journalist, I’ve witnessed some in the editorial news cycle using an opposite strategy. It’s mainly centered on writing up the day’s most interesting PR initiatives before their competitors do. Of course, this isn’t true for every publication or journalist, but most will admit (after a few drinks) that in the age of editorial sites hungry for pageviews, writing feature stories is a dying art.

 

What good branded editorial should do is rally people around an idea central to the brand’s messaging but not directly about the brand. There’s an opportunity to create better, more engaging content on higher-level topics. Qualcomm and T. Rowe Price’s brand journalism initiatives, which we’ve helped develop at JWT, have seen such astronomical engagement on Pulse because they are not putting out what many would consider advertorial....

 

[Who's best at brand journalism? ~ Jeff]

 

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Radically redefining TV | # Transmedia

Radically redefining TV | # Transmedia | Public Relations & Social Media Insight | Scoop.it
Fiona Milburn sits down with Ian Fowler and Holly Alexander of @radical.media to find out how audiences are driving the future of storytelling.

 

[The production for Doctors Without Borders is a useful case study in Transmedia ~ Jeff]


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What storytelling does to our brains | Buffer

What storytelling does to our brains | Buffer | Public Relations & Social Media Insight | Scoop.it
Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.

 

For over 27,000 years, since the first cave paintings were discovered, telling stories has been one of our most fundamental communication methods. Since recently a good friend of mine, gave me an introduction to the power of storytelling, I wanted to learn more.

 

Here is the science around storytelling and how we can use it to make better decisions every day...

 

[We're wired for storytelling and stories. Fascinating read. ~ Jeff]


Via José Carlos, Dick Cheuk, David Hain, Janice Tomich
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Meryl Jaffe, PhD's comment, December 5, 2012 9:42 AM
Thanks for the article.
José Carlos's comment, December 5, 2012 10:25 AM
you are welcome :)
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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling | Public Relations & Social Media Insight | Scoop.it

Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles).

 

So, here I am, putting my transmedia ducks in a row.

 

Please to enjoy....

 

[Chuck Wendig shares an entertaining point of view on Transmedia storytelling ~ Jeff]

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Visual Storytelling Can Bring Out a Company’s Humanity | Lou Hoffman

Visual Storytelling Can Bring Out a Company’s Humanity | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

The largest semiconductor in the world runs a story depicting tattoos with “Intel” as part of the deisgn.

 

Caterpillar produces a video about the role of their tractors in uniting the country of Madagascar.

 

Visual storytelling can be an effective means to show a company’s humanity to the outside world....

 

[Lou Hoffman talks about the impact of visual storytelling for business ~ Jeff]

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Storytelling: The Narrowest Building in the World | Fotobabble

Storytelling: The Narrowest Building in the World | Fotobabble | Public Relations & Social Media Insight | Scoop.it

Fotobabble is an interesting storytelling tool for your desktop or iPhone. Upload a photo and add your story by recording a simple audio track on Fotobabble’s website. It’s free and with the addition of a studio quality microphone, the creative possibilities get very interesting.

 

Just click on the picture to hear my quick story about the narrowest commercial building in the world in Vancouver’s Chinatown. Or here’s the link:  http://www.fotobabble.com/m/azFaaXAvNFZWZ1U9

 

You simply create a free account, save your creation, share it or embed it on your website. it’s dead simple to use, though you’ll want to use a better quality microphone than I did for my demo.

 

Photo credit: Travelfox via Flickr
http://www.flickr.com/photos/juliusreque/5018416330/

 

Fotobabble: http://www.fotobabble.com/

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5 Storytelling Elements That Will Improve Your Marketing

5 Storytelling Elements That Will Improve Your Marketing | Public Relations & Social Media Insight | Scoop.it

Storytelling is a really important way to connect with your audience – it is at the heart of families, communities and cultures around the world. Storytelling will help you develop emotional connections and build relationships.

 

[Great storytelling tips from a screenwriter ~ Jeff]


Via Kathy Hansen
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