Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How SMBs Use Twitter: 15 Stats You Should Know

How SMBs Use Twitter: 15 Stats You Should Know | Public Relations & Social Media Insight | Scoop.it

 In 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns....


Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they're interacting with their followers. To view the full report, check it out on Twitter's website....

Jeff Domansky's insight:

Research shows Twitter is generating leads for small- and medium-sized businesses.

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Auburn University Student Live Tweeted Her Neighbor's Break Up. Property Was Damaged, Swastikas Were Painted.

Auburn University Student Live Tweeted Her Neighbor's Break Up. Property Was Damaged, Swastikas Were Painted. | Public Relations & Social Media Insight | Scoop.it

01´┐╝Hot tip from one of our writers and Auburn students, Jake Alexander, AKA @CallMeShitto  on Twitter. Come to think of it, I haven’t ever called him Shitto. I guess our relationship hasn’t traveled that far down the road yet…Anyway, a girl SHITTO (there we go!) follows on twitter decided to live tweet a break up going on at her neighbor’s apartment. Here’s how that all went..

Jeff Domansky's insight:

Shouting. Swearing. Swastika painting. Just another day at Auburn college and on Twitter. Has reality TV finally arrived on the social media bluebird channel?

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Public Relations & Social Media Insight | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Jeff Domansky's insight:

Branding hits Twitter big time.

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John Thomas's curator insight, March 1, 2014 9:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 1:04 PM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 8:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Social Media Examiner

5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

We’ve all heard that social media means being social, being there when the conversation happens, in real-time.


While Facebook has allowed brands to schedule updates for some time, many marketers and brand managers see Twitter’s recent addition of scheduled tweets as significant proof of the necessity of post scheduling.


Keep reading to find out how you can be there when your followers are most active.

Jeff Domansky's insight:

These Twitter scheduling tips and tools will help you be more effective with your Twitter social media strategy.

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J Ramsdell Consulting's curator insight, February 14, 2014 2:27 PM

Doing things organically is great, but I have found that you need to also use some form of automation to keep the ball rolling. You will allow your following to keep growing while your getting other things done.

 

Joshua Ramsdell

Educator & Marketing Consultant

315-314-1027 cell

http://bit.ly/1BsThEb ;

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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Public Relations & Social Media Insight | Scoop.it

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.


Let's face it, when things don't work out in our favor, it's easy to point the finger at an inanimate object, but quite frankly, it's not Twitter's fault, it's yours. The real reason why your Twitter marketing isn't working doesn't lie within the functionality of the social platform, it's actually your lack of balance as a content creator. So we're here to help. The first step is admitting you have a problem, right? Looks like we're already off to a good start!...

Jeff Domansky's insight:

If it's time for a Twitter tune up, here's a great place to start with tips to help you tweet better.

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Coleman Weeks's curator insight, February 9, 2014 2:42 PM

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

aanve's curator insight, February 10, 2014 4:46 AM

www.aanve.com

 

Patricia Mignone's curator insight, February 10, 2014 10:10 AM

Usage de Twitter : une cruelle vérité sur laquelle il est utile de se pencher.

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What's the Matter With Twitter? Not What Twitter Thinks

What's the Matter With Twitter? Not What Twitter Thinks | Public Relations & Social Media Insight | Scoop.it

Twitter CEO Dick Costolo has 99 problems, and revenue growth ain't one. The company announced income of nearly $243 million for the previous quarter Wednesday, beating analyst estimates by more than $20 million.


It's on track to make a healthy billion dollars and change this year. Its advertising strategy is bearing fruit. If that were all, Twitter investors would be doing a victory lap right now.Instead, they're heading for the exits, driving Twitter shares down a little over 20% in after-market trading. Why? It's not that people are leaving the service; the number of Twitter users grew in the fourth quarter. No, Twitter's own stats reveal the real trouble with a very fundamental kind of user engagement...

Jeff Domansky's insight:

The boo birds are attacking Twitter but results are good financially. The user experience needs work and that's where the criticism lies.

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7 Ways to Use Twitter for Business

7 Ways to Use Twitter for Business | Public Relations & Social Media Insight | Scoop.it
...When you want to put social media to work for you with your own business, you can do so by launching your very own Twitter account. Having a Twitter account that represents your business or brand professionally gives you the chance to create an expansive platform to reach hundreds, thousands and even potentially millions of users on daily.
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dan's curator insight, January 16, 2014 1:48 PM

RT    7 Ways!

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The Seven Secret Habits of Twitter Power Users

The Seven Secret Habits of Twitter Power Users | Public Relations & Social Media Insight | Scoop.it

In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.


Twitter is awesome for so many reasons. It’s the Great Connector. It’s the Great Amplifier. It’s the Great Curator. And it’s so simple to use. But Twitter could borrow a tagline from the Othello board game: a minute to learn, a lifetime to master. Because as easy as the platform is, there always is more you could be doing to leverage your use of it....

Jeff Domansky's insight:

Excellent Twitter tips from @Kissmetrics. Recommended reading. 9/10

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Carla Dewing's curator insight, January 4, 2014 4:05 PM

Yes I'm biased because I read Kissmetrics all the time. But this is a great post to read if you want to know how the pros make thier Twitter feeds so engaging, large and impressive. I mean, 3 minutes to better tweets sounds good to me. 

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Twitter network analysis: identifying influencers and innovators

Twitter network analysis: identifying influencers and innovators | Public Relations & Social Media Insight | Scoop.it

In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account.


I pointed out that it was pretty remarkable that all these users talking about Econsultancy are bound together in a web of follow relationships, despite not necessarily sharing anything else in common. But how can we use this network data we've gathered to give us some more concrete insights we can use in our campaigns?


For example, to identify influencers, segment audiences, and understand what content is interesting to them....

Jeff Domansky's insight:

Here's a good look at how to find influencers and innovators in your Twitter community.

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10 surprising new Twitter stats to help you reach more followers

10 surprising new Twitter stats to help you reach more followers | Public Relations & Social Media Insight | Scoop.it

Since social media is changing so often, it can be hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now.In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket. And that’s just the tip of the iceberg in terms of what’s changed.In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever...

Jeff Domansky's insight:

Simply useful Twitter tips...

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Market Immersion's curator insight, December 14, 2013 6:11 AM

10 surprising new Twitter stats to help you reach more followers | 

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Are Twitter Ads Right For Your Local Business? How To Decide

Are Twitter Ads Right For Your Local Business? How To Decide | Public Relations & Social Media Insight | Scoop.it

With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads?


With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media platforms out there?


For certain local businesses, Twitter can serve as a terrific channel for boosting their online presence, raising overall awareness, attracting new followers and leads, as well as driving more traffic to their website and customers to their doorstep.


Twitter is particularly effective for local restaurants and retailers that are more inclined to generate check-ins and posts from in-store customers. Local marketers can and should capitalize on this organic traffic by using Twitter as a vehicle to promote special offers, discounts, and product/menu updates that drive consumers to their locations and entice them to spend and spend more....

Jeff Domansky's insight:

Great advice for small business to use Twitter to get marketing results.

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New TweetDeck feature functions a lot like Storify for Twitter - AGBeat

New TweetDeck feature functions a lot like Storify for Twitter - AGBeat | Public Relations & Social Media Insight | Scoop.it

TweetDeck introduces customized timelines for Twitter, adding a Storify-like element to the native app.


TweetDeck has just introduced fancy new customized timelines for tweets, but what exactly are these timelines? They aim to give you more control over how your Tweets are organized. You can customize which Tweets you want to include in a personalized feed; you can do this manually or by using API. Each timeline is public and has its own page on Twitter, allowing you to share it with others, as you continually update with favorite Tweets.


If you are ready to try timelines with TweetDeck, you can create a new timeline by adding a new column. To do this simply click on the “+” icon in the sidebar and then click “custom timeline.” And then you can simply drag Tweets into the timeline. Once you have created a custom timeline, your Tweets will have a “” icon. This will make it easier to drag it onto your custom timelines columns....

Jeff Domansky's insight:

This new feature looks very promising for research, monitoring sharing tweets. I'll update once I've had a chance to test drive it.

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What the Most Retweeted Tweets of All Time Say About Twitter

What the Most Retweeted Tweets of All Time Say About Twitter | Public Relations & Social Media Insight | Scoop.it

...But the more I look at the list above, the more I see that even at this most mass-market level (which is still small relative to Facebook or YouTube), Twitter is for obsessives. Twitter is for obsessives. Teenage fans, though they might not be Web developers or social media marketers, define obsessive when it comes to learning and talking about the idols they worship. Bieber fever, anyone?


Maybe Twitter is made for obsessives, but the content of their obsessions doesn't matter. Maybe instead of casting itself as a simple, fun, easy tool, Twitter should bow to the pressures of its own tool and rebrand for the hardcore experience. Here's the new, more accurate tagline: Twitter: Find Your Obsession....

Jeff Domansky's insight:

Twitter retweets represent the mass-market experience of the social network. So what can we find from the most retweeted tweets of all time? Okay, okay, it says we're obsessed. But communicators and content marketers know the true value of the instant news, marketing and information channel.

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10 Most Unbelievable Live Tweets (live-tweet, twitter, oversharing, tweets) - ODDEE

10 Most Unbelievable Live Tweets (live-tweet, twitter, oversharing, tweets) - ODDEE | Public Relations & Social Media Insight | Scoop.it

People oversharing on social media is often unexciting and common, but taking to Twitter to narrate personal events while they're happening seems to be the real-life version of a soap opera. We used to tune in for the latest episode, now we anxiously wait for the next tweet!


Starting with The Woman Who Live-Tweeted About a Crash Only to Learn It Killed Her Husband

Jeff Domansky's insight:

From Charlie Sheen, Lindsay Lohan and Justin Bieber to Alec Baldwin and every celebrity and political trainwreck in between. Twitter is turning into The Truman Show. And we can't resist it.

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How Top Brands Are Using Twitter | AllTwitter

How Top Brands Are Using Twitter | AllTwitter | Public Relations & Social Media Insight | Scoop.it
Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions....
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SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today

SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today | Public Relations & Social Media Insight | Scoop.it

This week in the SMToolbox we review three of the best free Twitter monitoring tools for keeping track of your Twitter analytics..


...The benefits of such monitoring are obvious, as you can see trending discussions, surface new content, engage in discussions, identify key influencers and reach out to them.


There are some very sophisticated paid tools that will help you with these tasks. Fortunately for smaller companies or individuals, there are also some great free tools that can help you with your Twitter monitoring and research. Below are three of the best free tools available; these are not free trials, but rather tools that are currently free to use. I have shown examples of the reports and dashboards so you can see what might work best for your purposes....

Jeff Domansky's insight:

Steve Rayson has a great review of 3 very useful Twitter tools. Take them for a test drive.

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