Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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BuzzFeed Is Now Bigger Than AOL And Craigslist In The US

BuzzFeed Is Now Bigger Than AOL And Craigslist In The US | Public Relations & Social Media Insight | Scoop.it

BuzzFeed CEO Jonah Peretti just sent a memo to his employees about the company's growth and its plans for the coming year, and it was loaded with some pretty impressive numbers. August was apparently a big month for BuzzFeed, with record traffic of 85 million unique visitors. For contrast, Twitter gets about 91 million U.S. users per month and Amazon gets 77 million U.S. users, according to Quantcast.


Based on U.S. users alone, BuzzFeed has ~41 million users, bigger than Craigslist or AOL.The company saw a record profit as well (no numbers disclosed, but Peretti says that the company went from "zero revenue four years ago to a profitable company with over 300 employees")....

Jeff Domansky's insight:

With impressive growth, real revenue and profitability, BuzzFeed offers valuable lessons for traditional media.

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Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | Public Relations & Social Media Insight | Scoop.it

...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have....

Jeff Domansky's insight:

Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.

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The End of Journalism Summed Up In One Picture | FrontPage Magazine

The End of Journalism Summed Up In One Picture | FrontPage Magazine | Public Relations & Social Media Insight | Scoop.it

This is what UPI's 100 years of journalistic excellence has pathetically come down to....

- 4 of its top stories are about misbehaving celebrities. The other is about whether a naked photo that went viral was staged.

- 4 of its top stories are about naked people; 2 of its top stories contradict each other. And considering that the 5th story could have been fact-checked by just watching the video in question, that means UPI ran a story for hits without even watching the video.

- 3 of the stories are not even about Miley Cyrus, they’re about celebrity reactions to her routine....

Jeff Domansky's insight:

Talk about sad news and the state of journalism... 

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The Changing Face of Journalism

The Changing Face of Journalism | Public Relations & Social Media Insight | Scoop.it

...Today, the delivery of news is not so defined. Website, social media and digital platforms have profoundly changed not only how we get our news, but also what news we are getting. The comment section of online news stories are often more popular, or at least more entertaining, than the actual news story. The ability to “like” and “share” news now allows others to instantaneously watch or read what we are following.


As the number of online and social media offerings grows, we are sadly seeing the demise of newspapers. In 2011, 152 American newspapers ceased operations. Rapidly declining advertising revenues continue to be the industry’s core problem as the majority of us seek our news online.


Now, plans are in place for significant changes for CNN.com and CNN digital platforms. The channel will launch a redesigned website (see screenshots here) and install a back-end system that its editorial producers can utilize. This comes after the recent merging of their digital and television newsrooms into one entity. With a new emphasis on their talent, CNN anchors, reporters and writers will become more prominent, enabling the sharing of content across platforms....

Jeff Domansky's insight:

This is a really interesting look at news media and journalism trends as well as a specific preview of changes at CNN as it integrates its traditional and digital newsrooms. Recommended reading.

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Five Steps to Multimedia Storytelling | Poynter's News University

Five Steps to Multimedia Storytelling | Poynter's News University | Public Relations & Social Media Insight | Scoop.it

Five Steps to Multimedia Storytelling Is a valuable, free course offered through Poynter News University.


TITLE:Five Steps to Multimedia StorytellingTYPE:Self-Directed Course

T

IME ESTIMATE:This course takes about one to two hours to complete.


ABOUT SELF-DIRECTED COURSES


In a self-directed course, you can start and stop whenever you like, progressing entirely at your own pace and going back as many times as you want to review the material.


Want to spread your wings beyond print reporting, but don’t know where to start? In this course, you’ll learn the basic steps of telling your story with multimedia. You’ll discover ways to map out your story before you head out to do your reporting. And you’ll learn when to use such tools as audio, video and graphics.


WHAT WILL I LEARN?

-  Upon completing this course, you will be able to:Identify the elements in a multimedia story.

-  Understand which stories are more suitable for multimedia

-  Sketch a concept for a story

-  Identify tools needed to gather content in the field...

Jeff Domansky's insight:

Great resource, free course and just one of a number valuable journalism resources available at Poynter's News University. They are also invaluable to writers, bloggers, PR and marketing programs are responsible for producing content. Highly recommended. 9/10

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Pamela Koefoed's curator insight, August 26, 2013 1:47 PM

This is a self directed course.

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Hi: Narrative mapping the world

Hi: Narrative mapping the world | Public Relations & Social Media Insight | Scoop.it

"Hi is a website that lets you attach a snippet of text and a photograph to a location. We call that a moment. Moments are grouped by location. You can then choose to return to that moment later and extend it — write 100 or 10,000 words about it. That collection — moments tied to location, some short, some extended — is a narrative mapping."

 


Via Marie-Sophie
Jeff Domansky's insight:

This is a really interesting social media tool and well worth exploring for all kinds of possibilities. What also really got my attention was how incredibly beautiful and effective the design and layout of Medium is. For storytelling and longer form journalism it's superb. 

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Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk

Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

Since launching in private beta last year, Medium has been building up its platform, which aims to offer a simple but 'beautiful' reading and writing experienceIt was one year ago this week when the online publishing world was abuzz with the news that two of Twitter's founders had launched a new platform called Medium, in private beta.In the early days only a select group of people were allowed behind the scenes to contribute content to Medium.


Some details on the platform were made public via an announcement post from Ev Williams, in which he described Medium as "a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends".In the past year the group of people invited to write has grown, and we are told it "should be a short wait from now" when the platform will be available for all to use.


The main aim of Medium is to be "the best place to read and write about things that matter", and this emphasis on both the writing and reading experience has been reflected in its approach over the past 12 months....

Jeff Domansky's insight:

Medium grows larger in influence. Medium continues to impress with the quality of its design and, most important, the quality of its writing. It's a great resource for those hungry for quality ideas, well written. Wonder what will happen when it goes public and they try to monetize it? I hope they keep makes it work beautifully now.

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