Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Blogging: eLessons: Why Marketing is UX

Blogging: eLessons: Why Marketing is UX | Public Relations & Social Media Insight | Scoop.it

A marketer is the snake that whispers seducing words into the customer’s ears. Marketers want the sale to happen, and they couldn’t give a damn or two about building a better product or experience.


That’s what many people think. That’s what I thought. I won’t be optimizing anything, I will be exploiting human behaviours, writing articles for keywords, using power words and tricky color combinations.


In the end, it didn’t work out for me. Realizing that marketing is UX, and that it is a crucial part of my (and everybody’s) marketing efforts changed it for the better....

Jeff Domansky's insight:

Piotr Koczorowski debunks the notion that marketing and UX are enemies. Marketing is UX, and using its principles can greatly improve every marketers work. A thoughtful post!

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How to Create and Schedule a Social Media Content Plan

How to Create and Schedule a Social Media Content Plan | Public Relations & Social Media Insight | Scoop.it

Social media content feels quite in-the-moment and real-time when you consider the short lifecycle of updates and the rapid way that information moves across Twitter, Facebook, and others.


A solid social media schedule leaves room for real-time updates.Planning content on social media still allows for flexibility to the schedule and provides opportunities to slip in real-time engagement....

Jeff Domansky's insight:

Interested in planning ahead your social media content? Kevan Lee shares the best ways to schedule and strategize your social media content. Epic reading.  9/10

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How to Use Medium: The Complete Guide for Marketers | Buffer

How to Use Medium: The Complete Guide for Marketers | Buffer | Public Relations & Social Media Insight | Scoop.it

Imagine starting a blog with zero overhead. Imagine having a place online to write your thoughts, tips, and learnings and share with a built-in audience and an immediate potential for viral traffic. Imagine a really great writing app.


This is Medium, a blogging platform from the creator of Blogger and Twitter. It’s slick and snappy and could very well be worth a deeper look for digital marketers and first-time bloggers.


We’ve enjoyed experimenting with the best way to use Medium here at Buffer, and we’re eager to learn more about what the best practices might be for helping the Medium community and engaging with an audience. If you’re new to Medium, I’ve collected an overview of resources here in this post, and for those who have been Medium users already, I’ve added several tips and learnings that we’ve discovered along the way....

Jeff Domansky's insight:

Kevan Lee shares a superb collection of growth hacks, how-tos, and a complete overview on how to use Medium for your digital marketing strategy and blogging. Highly recommended. 10/10

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Four resources to mine for trending content ideas

Four resources to mine for trending content ideas | Public Relations & Social Media Insight | Scoop.it

But there is a myriad of other trending topics that have nothing to do with celebrity slip-ups and break-ups – subjects that are actually relevant to your audience, in your field.  The tricky part for most writers is finding a relevant subject that’s trending.


However, writing within the context of the trends can score a pretty high payoff for reader engagement, so it is worth making the effort. If you consistently touch on highly sought after or hotly debated subjects, the result will be a steady increase in traffic over time, and perhaps some drool-worthy peaks of sudden interest along the way


.Aside from the obvious benefit of increased traffic and increased reader engagement, writing on trending topics adds to a writer’s credibility.  If you are writing on trending topics, obviously you are in the know....

Jeff Domansky's insight:

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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Celine Sportisse's curator insight, July 31, 2015 4:45 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Marc Wachtfogel, PhD's curator insight, July 31, 2015 7:33 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

Mark E. Deschaine, PhD's curator insight, July 31, 2015 8:58 AM

The world is talking. Is your content talking about the same things? Here are four ways to make sure it is. In the world of online content, the topics people write about are often quite random.

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How to Write an Author Bio That Doesn't Suck 

How to Write an Author Bio That Doesn't Suck  | Public Relations & Social Media Insight | Scoop.it

Unless you wrote the article for purely altruistic reasons, this paragraph, although little, is actually very important. Not only does it connect your name with the article, but it also provides space for links back to your website or social profiles. (Who wouldn't want that little bit of glory?)


But what are you really supposed to write in that little paragraph? How do you make your author bio compelling, powerful, and effective without a whole lot of space?


Read on. You’re about to find out....

Jeff Domansky's insight:

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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Mark E. Deschaine, PhD's curator insight, July 30, 2015 11:37 AM

Learn how to make the absolute most out of your author bio by experimenting with these 11 no-fail tips from Neil Patel.

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LikeCubed: 35 Resources That Will Make You a Better Blogger

LikeCubed: 35 Resources That Will Make You a Better Blogger | Public Relations & Social Media Insight | Scoop.it

Blogging is an art. And much like with art, you have the choice to paint with your fingers or use all of the paintbrushes in front of you.


So here's my list of 35 resources that will make you a better blogger (but will probably not help with the painting)....

Jeff Domansky's insight:

Blogging tools you can use in this useful list.

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25 Writing Secrets of Famous Authors

25 Writing Secrets of Famous Authors | Public Relations & Social Media Insight | Scoop.it

1) Stephen KingIf you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.


2) Suzanne CollinsAll the writing elements are the same. You need to tell a good story… You’ve got good characters… People think there’s some dramatic difference between writing ‘Little Bear’ and the ‘Hunger Games,’ and as a writer, for me, there isn’t.


3) George OrwellFor a creative writer possession of the ‘truth’ is less important than emotional sincerity....

Jeff Domansky's insight:

Great place to start for writing inspiration

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rodrick rajive lal's curator insight, July 20, 2015 12:15 AM

Inspiring words for aspiring writers! I hope the secrets listed in this post will be of great help to all those out there, content writers, ghost writers and those who are working their way through!

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11 Easy Content Marketing Ideas You Can Put Into Action Today – Shopify

11 Easy Content Marketing Ideas You Can Put Into Action Today – Shopify | Public Relations & Social Media Insight | Scoop.it

If you’re running your own online store, then you know that having a blog is critically important for generating traffic to your store. A blog significantly improves search rankings and gives you a chance to connect with more customers.


But what if you’re not an amazing writer? And what if you don’t know what to blog about?Don’t worry. The first blog post is always the hardest. That’s why we collected examples of different kinds of posts for your inspiration.Take a look, and consider writing to tell your story, announce a sale, or give a guide to your products today....

Jeff Domansky's insight:

Get blogging!

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Stefania Pinsone's curator insight, July 19, 2015 9:39 AM

...especially, like in my case, if English is not your mother tongue!

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9 Different Blog Post Types and How to Use Them

9 Different Blog Post Types and How to Use Them | Public Relations & Social Media Insight | Scoop.it

It doesn't matter if you're just starting your first blog or are a veteran blogger, there will come a time where you will have writers block. It could be because it's Friday afternoon and your brain has already started the weekend, or, it could be that you can't figure out what you should write about.


Often times people stick to the same blogging style for every post forgetting that there are so many types of blog posts that can help them mix things up. Not only will mixing up the blog posts help conquer your writers block (I've even included tips below on how you can pass off your writing duties to somebody else) but changing things up will also keep your readers engaged since you won't be so predictable from post to post.


Instead of listing every single type of post imaginable (the list would go on and on), I've included a list of my favorite blog post types below that are truly beneficial for increasing your visits and leads. Here's how....

Jeff Domansky's insight:

Carly Murphy offers a list of her favorites blog post types to get you started. Practical!

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How to Use a Content Pillar to Create Brilliant Microcontent | Kapost

How to Use a Content Pillar to Create Brilliant Microcontent | Kapost | Public Relations & Social Media Insight | Scoop.it

This blog will detail how you can use a content pillar as your launchpad for microcontent.


First, let’s do a quick refresher about what microcontent is and what it can do.Think of microcontent as bite-sized information that counterbalances your high-value evergreen assets like whitepapers, eBooks, and case studies. Microcontent ensures a steady stream of original, real-time, and snackable content sandwiched between your content heavy-hitters. It’s meant to be super shareable and trackable.


Exceptional microcontent allows you to not only contribute to an ongoing and engaging conversation, it helps you own it, moving you closer to achieving your marketing and sales goals....

Jeff Domansky's insight:

Great look at microcontent and tips to develop content that gets results.

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Blog Stories: 20 Ideas For More And Better Content

Blog Stories: 20 Ideas For More And Better Content | Public Relations & Social Media Insight | Scoop.it

That is a problem many bloggers face. When you have a favorite blog you probably have already figured out what is the favorite type of blog story this bloggers likes to use. Often the reasons why one type of story is chosen over and over again has the simple reason that they work with the audience and the blogger feels comfortable with creating them.


But sometimes it is a simple lack of ideas for other types of blog stories you can use. To change that, I have compiled a list of ideas for types of stories you can use on your blog to have a little more variety in your posts....

Jeff Domansky's insight:

Mixing up different types of blog stories makes a blog more interesting, gives more opportunities for new stories and provides more value to the audience.

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6 Powerful Tools To Help You Come Up With Awesome Headlines

6 Powerful Tools To Help You Come Up With Awesome Headlines | Public Relations & Social Media Insight | Scoop.it

Headlines are important. Up to 80% of people may not even read your post if you don’t have a powerful headline that grabs people’s attention.


It’s the first impression your readers have and it will dictate whether or not they keep on reading.


In essence, your title has to pique a reader’s curiosity enough for them to want to know more about it.In fact your headline alone can be responsible for up to a 500% difference in your traffic – that’s viral.


So, even though you have the greatest blog post there is, if your headline doesn’t convey how awesome your post is, no one will read your content....

Jeff Domansky's insight:

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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Jeff Domansky's curator insight, July 2, 2015 12:10 PM

Do you ever wish it was easier to come up with awesome headlines that captivate your readers? Well now it can be, use these tools to get started today

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5 Words That Need to Die in PR

5 Words That Need to Die in PR | Public Relations & Social Media Insight | Scoop.it
Who fancies a game of Buzzword Bingo? Here are five words to get you started that I’ve noticed being used with increasing regularity inside communications agencies and at industry conferences…
Jeff Domansky's insight:

No shortage of corporate buzzwords these days.

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How to Publish More Consistent Content to Grow a Successful Blog

How to Publish More Consistent Content to Grow a Successful Blog | Public Relations & Social Media Insight | Scoop.it

While creating and publishing consistent content may seem a bit tough at first, it'll really help you build reader loyalty and grow your audience - and that will ultimately increase your traffic, social media shares, and search engine rankings. It did for us at CoSchedule.


So, how can you actually create more consistent content? It boils down to a few things:

-  Understand why you'd actually like to create more content.

-  Plan your publishing momentum.

-  Execute the plan.


Simple, right? Here's exactly how to create consistent content that will help you grow a successful blog....

Jeff Domansky's insight:

Nathan Ellerling offers useful blogging success tips.