A 35-year-old publication uses Facebook to let its readers play editor. Is this a new trend in publishing or simply a media stunt?
[Great content experiment only possible through innovative social media ~ Jeff]
Via Rachel Wild
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Why are working mothers struggling in PR?
Feeling discriminated against, shouldered out by colleagues, totally exhausted and completely guilty for not performing to their best at work or as a mum? This is how many women are feeling in the communications industry.
PR is an industry based on conversation and engagement – so why doesn’t this happen at a senior level for women considering having a family?
Our survey from over 550 people in the communications industry showed these concerns in the industry – feelings of discrimination and resentment – 72 per cent of women feared losing their status, 48.5 per cent of working mothers are considering seeking employment elsewhere and 42 per cent were concerned of losing confidence when returning to work.....
The evolution to all-things digital has certainly changed the way the communications world works. But regardless of the discipline in which you work, one core skill will always be central to success, no matter how digital things get – writing.
[Good tips for writers, bloggers, PR - JD]
How Yoplait Grew Facebook Likes By 800K In A Year
A lot of brands wouldn’t complain about having 200,000 “likes” within the first year of their Facebook pages’ existence.
But Yoplait started there, then added 800,000 likes within its second year on Facebook -- celebrating its one-millionth fan last month.
How? Largely by moving away from an impersonal, push-marketing approach to a more “authentic,” discussion-driven approach in which racking up “likes” is actually far less of a focus than engagement metrics, according to Teresa Coryell House, digital strategist for the brand.
Initially, Yoplait’s Facebook page was “very much approached as another way to promote current campaigns,” Coryell House tells Marketing Daily. “We were mostly talking at our fans, about product attributes and launches, rather than having consumer-driven discussions with them. Our new strategic goal -- which is much harder -- was to drive organic growth by becoming more relevant and authentically engaging.”...
[These are really powerful social media numbers. They show that smart content marketing strategies can deliver "results." The unanswered question is whether these "likes" translate into sales and an ROI. It's a great story but I wish reporters would ask the ROI question more often - JD ]
Interested in updating your new Twitter header image, but unsure what to pick? Check out this slideshow to see what style fits you.
Via Martin (Marty) Smith
Working in Corporate Social Responsibility (CSR) is something I find difficult but gratifying. The field of CSR is tumultuous but, as in most fields these days, fellow CSR strategists collaborate via social media to discuss the good, the bad, and everything in between. Over the years, I’ve found some amazing companies and innovators that I have found to be great resources within CSR. (In no particular order)...
[CSR and PR strategists take note - JD]
I’m fortunate to work at an organization that encourages employees to volunteer and give back to the community. As a guy who loves to work with nonprofits, this makes me so happy. Throughout the year, in and outside of work, I help nonprofits publicize their events to the public. It’s not only an opportunity to fundraiser for a cause, it also gives the nonprofit a chance to tell their story to the community.
I just finished helping with PR for the Cookies for Kids’ Cancer bake sales in Richmond and thought some of the best practices would be helpful to other organizations. So, without further ado, here are 10 tips for getting the word out about your event...
[10 basic tips for event publicity - JD]
I hired a PR agency & all I got was a lousy T-shirt Are you searching for a PR agency? Do you know where to start? I've got seven guidelines to help you make the right choice for a PR agency partner.
Today, many agencies offer a full complement of services in addition to traditional media relations. The best agencies also know social media, marketing, research and business management too.
Planning an agency cattle call? Don’t do it. You need to design a smart process to follow. What’s your experience working with a PR agency? Positive, negative or excruciating? Don’t make the same mistakes the second time around.
Time and again, clients and prospects share similar experience that’s best captured as “I hired a PR agency and all I got was this stupid T-shirt.”...
[I've run PR agencies and also been the client. It' all true! LOL - JD]
The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication. This deal is sometimes made conditionally before the interview takes place, or as an informal request post-interview that carries a lot of weight and inference of future access to that source. And if you agree with New York Times media columnist David Carr, quotation-approval leads straight to the PR person and it is because of PR’s involvement in interviews that this whole mess over quotation approvals has reached a fever pitch.
I agree with Carr that a great quotation – even better, an article filled with meaningful quotes – provide the anchor to the story. Quotes add the color, lighting and shadows a journalist needs to paint an accurate picture....
What’s the best piece of advice you’ve received as a PR professional?
What’s the best piece of advice you’ve received as a PR professional? I recently answered that question through a HARO response, and was lucky enough to have my advice posted on the Mynt PR blog, alongside some amazing PR professionals in the industry.
[Thoughtful answers from PR pros - JD]
September is traditionally the time of the year when the Public Relations Society of America observes “Ethics Month,” and PRSA chapters nationwide are encouraged to present special programming.
A comprehensive set of resources is available to assist in this effort.
While I support and encourage this educational emphasis, both on a personal and a professional level, I would prefer to see it a year-round, continuous initiative.
Here’s my problem…Since when (or better yet, why) has it become necessary to teach/preach/beseech to PR professional that ethical business practice is a “good” thing?
[Great question by Kirk Hazlett - JD]
What’s Mine Is Yours: The Rise of Collaborative Consumption...
...Your house, it turns out, is full of things that could be making you some cash. Your car can be shared with your neighbors via RelayRides. Your driveway itself can be rented out as a parking spot through Park At My House. Your tools, video games, sports equipment, even clothes, are all monetizeable. How much can you get?
That’s right, the average New York-based user of Airbnb (a site which lets users rent out their house like a hotel) makes $21,000 annually. That’s a nice supplement to any income. You can also make $200 a month just by renting your video games out. And you thought that was a useless habit. Even if all you have is time, you can monetize that, too....
[Interesting concept to explore ~ Jeff]
Technology PR and search agency Vitis PR has announced the results of its recent survey of UK journalists, which reveals which newswires/press release distribution* services journalists actually read and to what extent they find these services useful in their work.
Vitis PR surveyed 80 UK journalists from its own contact lists across a variety of industries. The survey targets included consumer and business technology, marketing, cleantech, ecommerce/retail and the automotive sectors. The agency believes that these results are also applicable across other vertical sectors....
[Even more interesting than newswire preference was frequency of use. Surprised 37% used wires daily. Wonder if US usage would be similar? ~ Jeff ]
The rule book for what works in mobile advertising—ads on smartphones and tablets—is slowly being written. Ads pegged to Internet searches can get results, marketers say. Random Spray and Pray ads generally don't.
In 2010, Apple Inc. co-founder Steve Jobs proclaimed, "Mobile advertising really sucks." Now, however, the rule book for what works in mobile advertising is slowly being written.
Some of the ingredients to success include ads that play on the unique properties of mobile gadgets, including location, or ads disguised as a game, coupon or information that consumers want, say ad executives and industry observers.
What doesn't work? The same old Web ads plopped into a smartphone.
Mobile advertising has been touted as the next big thing since Apple's iPhone debuted in 2007. Yet the promise remained unfulfilled because marketing companies have to navigate consumers' desires for privacy with the enticements mobile devices offer, such as fresh information about users' location and spending habits.
Accidental clicks on mobile ads, difficulties buying ads in big quantities, and fuzzy metrics also have kept a lid on mobile ad spending, marketers said....
Lee Rainie described the new media ecology and how “networked individuals” get, share and create information.
This new environment has disrupted the old models of public relations and requires a new understanding of how information is passed through social media and networks and how influence is reconfigured when everyone is a publisher and a broadcaster....
[Thought-provoking presentation - JD]
The site, from the folks who bring you The Atlantic, promises an app-like experience. But there's also risk in breaking two decades of website metaphors.
Quartz, the new business news site from Atlantic Media, launched today. It’s one of the most high-profile launches the online news business has seen this year, and that’s because of what it promised: a tablet-first mindset; a digitally appropriate structure; an app-like interface; a new-world business model.
I’m rooting for Quartz, both because I like to see news orgs innovate and succeed and because I know some of Quartz’s higher-ups. (Zach Seward, Quartz’ senior editor, was my first hire here at Nieman Lab back in 2008. And Kevin Delaney, the editor-in-chief, and I worked on the same college newspaper back in the 1990s.) I think it’s got a lot of promise — it feels of-the-moment and fresh in a way I haven’t seen in a new news site since The Verge debuted last year. But its ambitions also run up against some hard questions of how people consume news in 2012. Here’s my quick take on what Quartz offered on Day 1....
[This business news site is definitely worth following - JD]