Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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RepMan: Has anyone asked Big Bird, Elmo or Oscar the Grouch what they think?

RepMan: Has anyone asked Big Bird, Elmo or Oscar the Grouch what they think? | Public Relations & Social Media Insight | Scoop.it
It seems like every politician, pundit and PBS advocate alike has weighed in on the Obama campaign's spoof of Mitt Romney's savage attack on Sesame Street's Big Bird. The Team Obama TV spot has had no fewer than 60 separate...

 

...airings on different networks around the country. And, PBS, the Switzerland of broadcasting, has asked that the partisan power punch be taken off the airwaves.

 

Aside from a rather innocuous SNL segment, no one has really stopped to ask Big Bird, Elmo or Oscar the Grouch their feelings about this tempest in a teapot. So Repman's crack editorial team stepped into the lurch and arranged for an exclusive interview with the trio at a local Manhattan bagel shop. (Note: Kermit the Frog was on assignment in the Middle East and Miss Piggy was competing to become a contestant on “The Biggest Loser.”...

 

[Steve Cody rocks in this post ;-)  Jeff]

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CEO tells employees they'll get fired if Obama wins | Ragan.com

CEO tells employees they'll get fired if Obama wins | Ragan.com | Public Relations & Social Media Insight | Scoop.it
CEO David Siegel violates every rule of employee communication, tact and engagement in a companywide email signed "your boss."...

 

This week, however, Siegel's name is in the news for an excess of a different sort. On Monday he sent his employees an email that is so crass and so over the top that even the gossip news website Gawker felt compelled to check out if it was real.

 

Sadly, it is. Siegel confirmed it.

 

"If any new taxes are levied on me, or my company, as our current President plans, I will have no choice but to reduce the size of this company," he wrote to employees. "Rather than grow this company I will be forced to cut back. This means fewer jobs, less benefits and certainly less opportunity for everyone."

 

The hardcore Republican Siegel simultaneously defends his wealth and whines about what it took for him to amass it. He rails against the government, news media and taxes, as well as the "unproductive" people he believes benefit from government aid. He advises employees:

"The economy doesn't currently pose a threat to your job. What does threaten your job however, is another 4 years of the same Presidential administration. Of course, as your employer, I can't tell you whom to vote for, and I certainly wouldn't interfere with your right to vote for whomever you choose."...

 

[A poor example of CEO communications and leadership in my view ~ Jeff]

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Dorothy Retha Cook's curator insight, September 12, 2015 12:20 PM

PER THE WILSON COUNTY SCHOOLS ATTORNEY RACHEL B. HITCH 2/18/13 DATED LETTER SENT TO PROSE REP DOROTHY COOK AND RECEIVED IN THE SERIOUSNESS OF INTENT PER THE CONTENT IN SAID LETTER WE ASK A QUESTION " IS IT A VIOLATION OF ALL WILSON COUNTY SCHOOLS EMPLOYEES RIGHTS FOR HER TO RESTRICT THEM FROM RESPONDING BACK TO PROSE REP DOROTHY COOK AT ANYTIME INCLUDING DURING THE NC OAH SPECIAL EDUCATION CONTESTED COURT CASE "DUE PROCESS" HEARING BY WHICH SOME WCS EMPLOYEES WERE NAMES IN THE PETITION FILED PRO SE AGAINST THE WILSON COUNTY SCHOOLS BOARD PROSE BY DOROTHY COOK BEING 13-EDC-07545.  ORIGINALLY FILED WITH DOCKET NO. CHANGED BUT NOT PER NC OAH PROCEDURE PER WCS ATTORNEY RCHEL B. HITCH FAVOR TO 13-EDC-07547 MAKING TWO DOCKET NUMBERS BUT ONLY ONE PETITION FILED PROSE BY DOROTHY COOK AGAINST THE WILSON COUNTY SCHOOLS BOARD IN THE YEAR OF 2013. AGAIN THEIR OWN WCS ATTORNEY RACHEL B. HITCH RESTRICTED ANY WILSON COUNTY SCHOOLS EMPLOYEES FROM RESPONDING BACK TO DOROTHY COOK IF SHE COMMUNICATES WITH THEM AT ANY PURPOSE WHATSOEVER  AS IN THE SAME LETTER THAT THE SAME WCS ATTORNEY, THE EXACT WORDS PER LETTER CONTENT IS:  ALL COMMUNICATION REGARDING YOUR PENDING DUE PROCESS PETITION, OR OTHERWISE INVOLVING ANY OF YOUR CHILDREN, WILL BE DIRECTED  TO, AND RECEIVED FROM, MYSELF AS THE ATTORNEY FOR THE WILSON COUNTY SCHOOLS. IF YOU CONTACT SCHOOL SYSTEM EMPLOYEES, THEY WILL NOT RESPOND." THIS WAS SENT DURING AN ACTIVE NC COURT CASE. THERE IS NO ORDER FROM A JUDGE OR JUDGE NAMED ON THE DOCUMENT BUT WE ASK IS IT IS LEGAL AND BINDNG FOR AN ATTORNEY TO POLICE THE COMMUNICATIONS TO AND FROM HER CLIENTS WHICH ARE PARTIES IN THE NC COURT CASE BECAUSE HER CLIENTS COMMITED CRIMINAL ACTS OF VIOLENCE AND MORE AGAINST THE SAME PROSE REP DURING THE SAME NC COURT CASE TO PREVENT THE PROSE REP FROM HAVING ACCESS TO FAIR DUE PROCESS AMONG OTHER LEGAL OPTIONS TO REMEDIES THAT WERE AVAILABLE WITH COMMUNICATION NOT BEING RESTRICTED TO THOSE THAT COMMITTED THE VIOLENT ACTS WITH ONLY PROSE REP. BEING AFFORDABLE.AND ACTIVELY IN PLACE AT THAT TIME?

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21 Better Ways to Do Blogger Outreach | Pushing Social

21 Better Ways to Do Blogger Outreach | Pushing Social | Public Relations & Social Media Insight | Scoop.it
This week, I’ve already received 9 requests for product reviews.  I’ve rejected them all.

 

I’m sure many of them had an interesting product, savvy management team, and incredible dreams for the future.

 

The problem was that they all treated me and my readers as just another to-do item. We were their blogger outreach target and they treated us like any other blogger. That’s why their generic pitches are sitting in the trash folder.

 

There are better ways to do blogger outreach. In fact, there are 21 better ways...

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9 traditional media trends affecting PR | PR Daily

9 traditional media trends affecting PR | PR Daily | Public Relations & Social Media Insight | Scoop.it
A recent Pew Research study identified continuing shifts in the media landscape. Take note of the PR implications.

 

You can always count on the Pew Research Center to hit a bull’s-eye when it comes to tracking important media trends. I’ve highlighted nine media trends from their most recent report “In Changing News Landscape, Even Television is Vulnerable” that will impact PR, marketing, and business professionals who depend on traditional media....

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How DOW Chemical turned its internal experts into brand advocates | Hypertext

How DOW Chemical turned its internal experts into brand advocates | Hypertext | Public Relations & Social Media Insight | Scoop.it
a case study from Blogwell NYC...

 

...Last month, Dow Chemical’s Abby Klanecky spoke at Blogwell NYC about developing its in-house scientists into well-respected social voices (check out the play-by-play on SocialMedia.Org). The decision to turn to its scientists came after the company realized that while the nation’s unemployment rate is hovering between eight and 10 percent, there are still 1-2 million open jobs in science – yet only 26 percent of the country is currently qualified for these positions.


By building social awareness about the opportunities within science, Dow Chemical could help secure their future as a home for the top talent in the industry, as well as encourage a younger generation to explore opportunities within the field.


While the concept of turning scientists into socially savvy advocates seemed like a great solution, the reality of taking these traditionally internal professionals with minimal social knowledge and turning them into ambassadors for the brand presented several challenges....

 

[A unique social advocacy strategy seems to be paying dividends for Dow ~ Jeff]

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Meograph: Four-dimensional storytelling

Meograph: Four-dimensional storytelling | Public Relations & Social Media Insight | Scoop.it
Meograph helps you easily create, share, and playback beautiful stories in context of Where and When.

 

["Meograph helps easily create, watch, and share interactive stories. Our first product combines maps, timeline, links, and multimedia to tell stories in context of where and when.
Authoring is structured into a few simple prompts on an intuitive interface. Viewers get a new form of media that they can watch in two minutes or explore for an hour. Sharing is easy: the two most viral types of media are videos and infographics ... Meograph is both." 

 

Interesting storytelling, content tool worth exploring ~ Jeff]


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Is Your Startup Ready For A PR Blitz? The 7-Step Checklist | Fast Company

Is Your Startup Ready For A PR Blitz? The 7-Step Checklist | Fast Company | Public Relations & Social Media Insight | Scoop.it
Timing a launch is one of the single most critical business decisions to be made, but many entrepreneurs get it wrong. The term "launch" holds different meanings to each entrepreneur.

 

Some immediately think of a media blitz as the pillar of a launch, but I've seen many startups launch publicly much too early because they want their idea covered in every major news and trade outlet right away.

 

That comes secondary to developing a sustainable product or business model. It may seem counterintuitive, but it's best to avoid media blitz until you have fully fleshed out your idea.

Here are seven signs you're actually ready to launch publicly...

 

[Really useful guidelines for small business and entrepreneurs ~ Jeff]

 

 

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From Hamsters to Wizards, Weirdness That Succeeded | New York Times

From Hamsters to Wizards, Weirdness That Succeeded | New York Times | Public Relations & Social Media Insight | Scoop.it
One popular Advertising Week seminar was about getting the approval for campaigns that go beyond creative to just plain strange.

 

For instance, a panel discussion on Wednesday, composed of marketing executives for three brands with large ad budgets — Axe, Kia and Pepsi Max — was standing room only. The attendance may have also been stimulated by the title, which, cleaned up, was something like “How the Heck Did They Sell That?”

 

The “sell” referred not to how agencies create ads to sell brands to consumers, but how marketing executives sell agencies’ offbeat — and sometimes off-putting — ad ideas to their bosses.

 

The moderator, Jason Harris, president and chief executive at Mekanism, gave as an example a commercial with a wacky wizard that his agency created for Method laundry detergent. The company approved the spot because “the cost-to-weirdness ratio” was low, he said....

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TV on the Web Continues to Gain Ground | PRNewser

TV on the Web Continues to Gain Ground | PRNewser | Public Relations & Social Media Insight | Scoop.it
TV on the Web Continues to Gain Ground...

 

“TV series tell a story and web series create a world,” noted Sam Reich, president of original content at CollegeHumor Media. The world of web series like Dinosaur Office, (left) has taken off in recent years, attracting the attention of celebrities, TV networks and large viewing audiences. Reich appeared on an Advertising Week panel on Monday, along with other TV web content producers, marketers from TV networks and companies to offer a behind-the-scenes look at this popular format. Below are key takeaways....

 

[This is valuable marketing reading for the five takeaways from the Advertising Week panel - great insight into TV on the web ~ Jeff]

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Outside Magazine Crowdsources Issue | DigiDay

Outside Magazine Crowdsources Issue | DigiDay | Public Relations & Social Media Insight | Scoop.it

A 35-year-old publication uses Facebook to let its readers play editor. Is this a new trend in publishing or simply a media stunt?

 

[Great content experiment only possible through innovative social media ~ Jeff]


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Nearly half of working mothers are thinking of leaving their PR jobs | PRmoment

Nearly half of working mothers are thinking of leaving their PR jobs | PRmoment | Public Relations & Social Media Insight | Scoop.it
Why are working mothers struggling in PR?

 

Feeling discriminated against, shouldered out by colleagues, totally exhausted and completely guilty for not performing to their best at work or as a mum? This is how many women are feeling in the communications industry.

 

PR is an industry based on conversation and engagement – so why doesn’t this happen at a senior level for women considering having a family?

 

Our survey from over 550 people in the communications industry showed these concerns in the industry – feelings of discrimination and resentment – 72 per cent of women feared losing their status, 48.5 per cent of working mothers are considering seeking employment elsewhere and 42 per cent were concerned of losing confidence when returning to work.....

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Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext

Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext | Public Relations & Social Media Insight | Scoop.it

The evolution to all-things digital has certainly changed the way the communications world works. But regardless of the discipline in which you work, one core skill will always be central to success, no matter how digital things get – writing.


Our fast-paced environments sometimes mean our time is limited when it comes to refreshing our grammar skills. So as many of us gear up for a new business quarter or begin to tackle an end-of-year review, it’s a great time to brush up on some basics. Here are some of our favorite recent and bookmarked resources to help you get up to speed....

 

[Good tips for writers, bloggers, PR - JD]

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How Yoplait Grew Facebook Likes By 800K In A Year | MediaPost

How Yoplait Grew Facebook Likes By 800K In A Year | MediaPost | Public Relations & Social Media Insight | Scoop.it

How Yoplait Grew Facebook Likes By 800K In A Year

 

A lot of brands wouldn’t complain about having 200,000 “likes” within the first year of their Facebook pages’ existence.

But Yoplait started there, then added 800,000 likes within its second year on Facebook -- celebrating its one-millionth fan last month.

 

How? Largely by moving away from an impersonal, push-marketing approach to a more “authentic,” discussion-driven approach in which racking up “likes” is actually far less of a focus than engagement metrics, according to Teresa Coryell House, digital strategist for the brand.

 

Initially, Yoplait’s Facebook page was “very much approached as another way to promote current campaigns,” Coryell House tells Marketing Daily. “We were mostly talking at our fans, about product attributes and launches, rather than having consumer-driven discussions with them. Our new strategic goal -- which is much harder -- was to drive organic growth by becoming more relevant and authentically engaging.”...

 

[These are really powerful social media numbers. They show that smart content marketing strategies can deliver "results." The unanswered question is whether these "likes" translate into sales and an ROI. It's a great story but I wish reporters would ask the ROI question more often - JD ]

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5 Communication Tips for Insurance CIOs | Insurance Tech

5 Communication Tips for Insurance CIOs | Insurance Tech | Public Relations & Social Media Insight | Scoop.it
Communications consultant Matt Kucharski shared insights with a group of insurance CIOs on how to best explicate their ideas.

 

One might be excused for not expecting a presenter on effective communication methods to raise his own hand when asking the audience who among them considers themselves an introvert. But this morning at Sapiens' user conference in Manhattan's theater district, Matt Kucharski, EVP of Minneapolis-based communications firm Padilla Speer Beardsley, did just that. Just because you're an introvert doesn't mean you can't learn how to communicate effectively with your staffers and customers, he explained.


"I see so many great ideas and great business initiatives that fail because they weren't effectively communicated, and people who get frustrated because they can't communicate effectively," Kucharski says. "Communication should be a tool of management. You want to make sure what you're doing as a business is aligned with what the stakeholders expect of you."

Here are some tips Kucharski provided to communicate more effectively within the IT organization, the larger enterprise, and with customers....

 

- Get to the point

- Don't lean on stats

- Don't worry so much about ROI

- Be authentic

 

[Thoughtful yet practical advice forCEOs, communicators and PR strategists ~ Jeff]

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Do Facts Still Matter? Thoughts on America’s Relationship with Truthiness | Council of Public Relations Firms

Do Facts Still Matter? Thoughts on America’s Relationship with Truthiness | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

The seeming decline of respect for factual accuracy predates the current election cycle. Stephen Colbert unveiled his “truthiness” as a response to former President George W. Bush’s stated predilection to go with his gut when making decisions. “Truthiness is tearing apart our country,” Colbert opined. “It used to be, everyone was entitled to their own opinion, but not their own facts. But that’s not the case anymore. Facts matter not at all. Perception is everything. It’s certainty. People love the President because he’s certain of his choices as a leader, even if the facts that back him up don’t seem to exist.”


Researchers have theorized that people tend to seek out validation of their existing beliefs rather than neutrally research some objective “truth.” But it may also be that social and cultural forces are at play to produce an ongoing epidemic of “truthiness.” The Internet dumps such a torrent of information at us so quickly that we don’t have time to slow down and subject everything we read to critical scrutiny—even if we were inclined to do that. Ensconced in our media bubbles, we are used to having our beliefs validated for us and often aren’t subjected to serious critiques of what we think. Add to that the widespread cynicism that exists about cultural authorities—the notion that anyone can come up with data to support any given argument—and we’re less inclined to subject arguments we already agree with to scrutiny.


The decline of facts is by no means limited to politics. University Presidents report that plagiarism on the part of students is on the rise. So, too, is fraudulent scientific research. This past summer, a major pharmaceutical company pled guilty to having written a research article that seemed to cast its drugs in a favorable light, attaching the names of prominent academic researchers to the article....

 

[All about the decline in "truthiness."~ Jeff]

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Employee Recognition Gone Wrong | Business 2 Community

Employee Recognition Gone Wrong | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Time is running out to nominate a United employee for excellent service, said no one, ever. Oh, wait. Someone actually did say it!

 

 Click the image to the left to see an email I received from United a couple of weeks ago telling me exactly that.


This email is wrong on so many levels. Where to begin?


Let’s start with the most basic, which is the level of service United (i.e., their people) delivers. I’ve written two blog posts (The Experience Speaks Louder Than Words and Are We There Yet?) about my less-than-stellar experiences with United, but you and I both know that there are a ton of other examples of bad service at the hands of United staff.


I know there are plenty of examples from American, JetBlue, Ryanair, and other airlines, too, lest you think I’m just picking on United. But take a look at these; United has done a great job of angering its passengers in a variety of ways...

 

[This post points to the many challenges of employee recognition and communication programs, particularly in the social media era ~ Jeff]

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