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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
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Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era | Hypertext

Media Relations Advice from Reuters: PR 101 Still Key in the Digital Era | Hypertext | Public Relations & Social Media Insight | Scoop.it
PR Basics Still Key in the Digital Era...

 

Last week I attended the webinar, “How Reuters Journalists Use Social Media to Uncover Today’s Stories” featuring Reuters’ Social Media Editor, Anthony De Rosa and Reuters’ Wealth Editor, Lauren Young. Both Anthony and Lauren discussed how they actively use social media channels to monitor for breaking news, find sources and find out what their competition is up to, but it was also a helpful reminder to remember the PR 101 basics.


Following a brief synopsis on how they are individually using the tools, the webinar quickly turned to every journalist’s favorite topic: working with us PR folk. Their discussion on PR made one thing quite clear – even in the digital era of today, PR 101 still remains true in that building relationships with reporters should always be top of mind....

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Bad Pitch Blog: Online Newsrooms in a Content Marketing World

Are online newsrooms still relevant?

 

Spoiler Alert: Richard and I agree that online newsrooms are still relevant -- when they're done well. But their relevance has shifted. And there are many ways this relevance could increase. This is especially true if you consider how much has changed in the last five years across paid, owned and earned media....

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Dow Jones Carries Phony Bank of America Release | O'Dwyer's

Dow Jones Carries Phony Bank of America Release | O'Dwyer's | Public Relations & Social Media Insight | Scoop.it

A phony Bank of America press release was carried by Dow Jones Newswires for more than an hour on Aug. 18 before the wire realized the error and removed it.

 

The release purported to be a call for help from the high-profile bank acknowledging financial pitfalls and referring to a website, yourbofa.com, which carries a letter from CO Brian Moynihan expressing the inevitability that taxpayers will eventually own the company....

 

[Sloppy editorial oversight & no fact-checking by Dow Jones & a brilliant spoof website]

 

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The LinkedIn Blog » LinkedIn Industry Trends: Winners and Losers During the Great Recession

The LinkedIn Blog » LinkedIn Industry Trends: Winners and Losers During the Great Recession | Public Relations & Social Media Insight | Scoop.it

How has our economy evolved in the past five years? Which industries are shrinking or growing through these challenging economic times? These are some of the questions that the Council of Economic Advisors (CEA) delves into each February in the “Economic Report of the President” (ERP). This year, the CEA worked with us to glean further insights into industry trends both during the recent recession and after its end in June 2009 [1].

With the data and methodology [2] in hand, we calculated the growth rates in industry size between 2007 and 2011. Here’s what we found...

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TV show from WikiLeaks' Julian Assange due April 17 | CNET

TV show from WikiLeaks' Julian Assange due April 17 | CNET | Public Relations & Social Media Insight | Scoop.it

'The World Tomorrow' will air on the RT network, and be released online, this coming Tuesday, says WikiLeaks. 

The new TV show from WikiLeaks founder Julian Assange is set to air April 17 on the RT network and be released online the same day, according to WikiLeaks.

"The World Tomorrow" (trailer embedded below) will feature Assange interviewing "an eclectic range of guests, who are stamping their mark on the future: politicians, revolutionaries, intellectuals, artists, and visionaries," the document-dump site said in an online announcement at worldtomorrow.wikileaks.org. WikiLeaks said a dozen 26-minute episodes of the program have been completed....

[Will you be tuning in? JD]

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Once Again, ‘PR Exec’ on the Most Stressful List - PRNewser

Once Again, ‘PR Exec’ on the Most Stressful List - PRNewser | Public Relations & Social Media Insight | Scoop.it
Once Again, ‘PR Exec’ on the Most Stressful List...

 

CareerCast has released its list of best, worst, most stressful, and least stressful jobs for 2012. And coming in at number seven on the most stressful list is PR executive. Yikes....

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15-Seconds Blog: Give Me Positive Media Coverage, Dammit

15-Seconds Blog: Give Me Positive Media Coverage, Dammit | Public Relations & Social Media Insight | Scoop.it

You can't insist that the media cover your event. Well, you can --but you are destined for disappointment.

 

Univ. of Louisville Coach Charlie Strong
This sounds like an April Fool's story -- but apparently it is not. A number of reports say that the University of Louisville football coach, Charlie Strong, has banned local news organizations from covering his team -- because they failed to show up to cover the Cardinal's spring practice....

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Visual Communication is Core to PR | LEWIS PR

Visual Communication is Core to PR | LEWIS PR | Public Relations & Social Media Insight | Scoop.it
Amid all the changes the PR industry has seen, it’s the shift to visual communication that is the most profound. Global audiences relate more easily to pictures than words. Visual proof is becoming an essential ingredient of any social campaign.

 

...So, what does all this mean for the PR profession? It means we need to embrace a much more rounded skillset, which encompasses the art of visual story-telling. We need to meet the demand for information in a visual format and we need to think visually when devising communications strategies for our clients....

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Report: Nearly half of all nonprofits spend no money on social media | Articles

Report: Nearly half of all nonprofits spend no money on social media | Articles | Public Relations & Social Media Insight | Scoop.it
A new report shows almost all nonprofits are on Facebook, spend little to no money, and employ just one person to handle their social media efforts.

 

Almost half of all nonprofits (43 percent) don't spend any money on social media, and 79 percent have only one person who spends half their time, or less, on social efforts.

 

Curious which sites nonprofits use the most, or how much money they fundraise through them? An infographic summarizing the report has these answers and more....

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4 Ways to Rethink the Press Release

4 Ways to Rethink the Press Release | Public Relations & Social Media Insight | Scoop.it
Check out the four examples of companies reinventing how they use and present the press release.

 

Every year, for the last ten years, someone has proclaimed that the press release is dying. While the rumors of its demise are exaggerated, they are not totally unfounded. That’s because the press release is, in fact, being eclipsed by digital alternatives that are more flexible, more interesting, and more relevant.

 

...This shift in medium and message represents a new era in corporate communications. News now needs to be conveyed in an empathetic tone and delivered in a user-friendly format....

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Groupon PR: Whoops! It Happens | PRBreakfastClub

...So said a Groupon exec in response to a Financial Times reporter asking about accounting irregularities that have plagued the recently IPO’ed tech startup.


I’m not sure whether to laugh or cringe in embarrassment at this bizarrely amateur statement. Worse is that it was made to The Financial Times, a newspaper read by investors and business executives. The very people Groupon can least afford to offend by its confusing messaging....

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9 Tips on Being a First-Rate Radio Guest

9 Tips on Being a First-Rate Radio Guest | Public Relations & Social Media Insight | Scoop.it

Dear Gracie,

I was asked to be a guest on a local radio station, and although I’ve done TV interviews before, I’ve never been interviewed on the radio. What’s different about radio interviews? Any special tips?

Radio Rookie

**********

Dear Radio Rookie,

A dozen ProfNet experts with extensive experience in radio tune in vwith tips...

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Avon Calling When It Should Have Been Clicking - Forbes

Avon Calling When It Should Have Been Clicking - Forbes | Public Relations & Social Media Insight | Scoop.it
It’s called the Twilight of the Gods. When on Monday Avon Products Inc. rejected a $10 billion buyout offer from Coty Inc., it was more than just the latest hot news from the Street.

 

...The marketplace is defined by brands. Avon has a strong one. The marketplace is global. So is Avon. The marketplace demands loyal customers. Avon – self-defined as “the company for women” – knows who they are.

 

But the marketplace also demands leaders and Avon needs one. As it searches the pool of potential CEOs, the company should pay very close attention to candidates who can powerfully articulate the value of Avon’s past and how that equity will yield critical returns in the future. It’s a job requirement....

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Eight Great Ways To Open A Speech (Part Three) | Mr. Media Training

Eight Great Ways To Open A Speech (Part Three) | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
The final part of the series teaches you to open a speech through humor, by referring to the conference, or by referring to a newsworthy item.

 

Over the past two days, you’ve learned that the opening minutes of a presentation are often the most important. And as you know by now, the authors of The Definitive Book of Body Language have found that the audience forms 60 – 80 percent of its impression of a speaker within the first four minutes.


Therefore, I hope you’ll invest time in creating an opening that’s better than “Good morning. Thank you for inviting me here today. I’m excited to talk to you. Today’s agenda will be… (zzzzzzzz)….”


Today’s post will cover three final ways to open a presentation or speech: building off the conference theme, mentioning something in the news, and using humor....

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Dear Gracie: When Clients Want to Distribute Non-News | PRNewswire

Each week, Dear Gracie answers questions from ProfNet Connect readers with advice from our network of nearly 50,000 ProfNet experts. 

 

Dear Gracie,

Some of my clients repeatedly ask me to pitch announcements that I don’t think qualify as “news.” I know if I do pitch the information, journalists will be annoyed and I could damage my media relationships. How do I explain this to my clients?

 

Peeved Pitcher

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What the %&$# Am I Doing in PR? | Susan Tellem

What the %&$# Am I Doing in PR? | Susan Tellem | Public Relations & Social Media Insight | Scoop.it

Career Cast released its most stressful jobs for 2012 and, yay, we’re on the list (aren’t we always?) — PR executive came in seventh. Is this why my hair is always in the drain after a shower? It’s true. Everyone hates us. ...

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PR Dummies: Survey Says, 'Nobody Gives a Shit' | Gawker

PR Dummies: Survey Says, 'Nobody Gives a Shit' | Gawker | Public Relations & Social Media Insight | Scoop.it
The public relations industry is the birthplace of nutrition-free filler that grows up to become pseudonews. Sometimes, it can be a terrifying thing to behold in its rawest form. This is PR Dummies. The dumbth of PR, every week.

This week: surveys are a classic way to drum up fake news coverage. Surveys can be dumb. But they can't be super, super, super dumb. This one is....

[Classic PR Fail and stupid PR trick - JD]

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What the USC Annenberg GAP Study Tells Us About Public Relations’ Success

Corporate public relations budgets are mostly up, and the scope of the profession is experiencing growth in areas such as internal communication, customer relations and social media. 

 

These are some of the findings of a new study published by the USC Annenberg Strategic Communication and Public Relations Center.

 

GAP VII, the seventh biennial Generally Accepted Best Practices for Public Relations, shows some of the most significant findings in the area of measurement and evaluation: On average, corporations now spend 9 percent of their total PR budget on research-related activities, a sharp incline from 4 percent in the previous GAP study. This pronounced rise speaks to widespread adoption of social media monitoring tools and increasing use of primary research in program planning and evaluation....

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Why Does the Word "PR" Put Out Such a Negative Vibe?

Why Does the Word "PR" Put Out Such a Negative Vibe? | Public Relations & Social Media Insight | Scoop.it
Why people see PR as negative can be summed up in one word: manipulation. People don't like it when they're being worked by a seller ... or do they?

 

To a lot of people, PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message? What do PR professionals need to know about public perceptions of the PR industry, and how should they respond?...

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RepMan: Bait and switch with a twist: The Sequel

I was very pleased to see the PRSA's Board of Ethics and Professional Standards held a discussion to address the issue I raised in a previous Repman blog entitled: 'Bait and switch with a twist.' 

 

The blog concerned a new twist on the large agency world's propensity to bait-and-switch team members in order to win a piece of business. The wrinkle in this particular case was the agency's failure to tell the unsuspecting client that each and every team member was a freelancer! The client, frustrated by her inability to reach team members, finally called the large agency's HQs and was told “...no one by those names worked at the firm.” The client was appalled, and so was I....

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Perils of Online Crisis Public Relations | The PR Coach

Perils of Online Crisis Public Relations | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Another day, another trial by Twitter.This time for South Carolina Governor Nikki Haley when a blogger falsely reported she was under investigation by the IRS.

 

...A big headache for an elected official, a sad reflection on lazy media under pressure to break stories in real-time and a timely warning for reputation managers near and far.

 

...So how can you manage a future online reputation crisis? Here are eleven tips to help you survive the next one....

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What’s For Breakfast TV? Stunts & Celebrities and ‘Journalism Suffers’ - TVNewser

What’s For Breakfast TV? Stunts & Celebrities and ‘Journalism Suffers’ - TVNewser | Public Relations & Social Media Insight | Scoop.it
What’s For Breakfast TV?Stunts & Celebrities and ‘Journalism Suffers’...

 

The TV critics are assessing last week’s morning show stunts.

 

“Television news now feasts on fame, the gaudier the better, with journalistic credentials a mere afterthought,” writes Newsweek/Daily Beast’s Howie Kurtz, who talked to two former “Today” show hosts about last week’s ratings grabbers — including Sarah Palin co-hosting last Tuesday — a response to Katie Couric‘s fill-in on ABC’s “Good Morning America.”...

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Mobile commerce to increase by 97% over the next 3 years. – Simply Zesty - Simply Zesty

Mobile commerce to increase by 97% over the next 3 years. – Simply Zesty - Simply Zesty | Public Relations & Social Media Insight | Scoop.it
A recent report by KPMG has found that mobile commerce is expected to increase by 97% year-on-year, over the next three years.

 

We all know that mobile commerce is going to be big, but now KPMG have put a figure on just how substantial that growth will be. In a new report, they’ve predicted that mobile commerce will grow by 97% per year over the next three years, with revenue from mobile commerce expected to hit £591 billion by 2015. This is expected to be boosted by NFC-enabled devices, which arguably have yet to prove themselves as a viable mobile payment solution....

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Lies and Secrets: the currency of public relations : PR CONVERSATIONS

Lies and Secrets: the currency of public relations : PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

You don’t have to dig too far to find criticisms of public relations as involving lying and other less than ethical practices. The normal response from the industry is denial, citation of codes of conduct and finger pointing at isolated ‘others’.


But is lying really an absolute ‘do or don’t do’ matter? In reality, doesn’t everyone tell lies to some extent on a regular basis? So as professional communicators, doesn’t that mean PR practitioners trade in a currency of lies?...

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15-Seconds Blog: Egging On TV Hosts

Who among us hasn't fantasized about doing this? The NY Daily News reports that on Friday protestors broke in to a Greek TV studio and bombarded a reporter with eggs and yogurt during a live program....

 

[Very funny clip - JD]

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