Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR

Want to be a Public Relations Survivor? Be Prepared to Change, Constantly | Pro PR | Public Relations & Social Media Insight | Scoop.it

Over the past year, I found my company, Thornley Fallis, repeatedly competing for assignments against non-traditional competitors. Ad agencies invading our turf. Digital boutiques. Marketing agencies. Management consultants.

 

An increasing proportion of the assignments we won from clients incorporated digital communications as a core element. Throughout 2012, we saw the budgets for these assignments shift away from traditional public relations activities to digital. The budgets didn’t shrink. The allocations against digital activities increased.

 

In a world like this, if you want to be a Public Relations Survivor, you must be willing to reinvent yourself constantly. That’s what the most successful firms in the communications marketplace are doing. And that’s what we’re doing at my firm.

 

And here’s the indicator that drives this home. Today, only about half of Thornley Fallis’ revenues are from what would have been considered traditional public relations services. The other half? Video production, public engagement, content marketing, design and development....

Jeff Domansky's insight:

A key insight Joe Thornley noted further: "You’ve probably noticed the absence of social media from that list. Where’s social? Integrated across everything we do. What was hot a few years ago has become simply the common entry fee."

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The Newtown Tragedy & Camera-Chasing at its Worst | LEVICK

The Newtown Tragedy & Camera-Chasing at its Worst | LEVICK | Public Relations & Social Media Insight | Scoop.it

To be fair, most plaintiffs’ attorneys would never dream of capitalizing on a tragedy like the Sandy Hook massacre for publicity or financial gain. But while Irving Pinsky’s $100 million lawsuit against the state of Connecticut does not aptly represent the profession, it does highlight an increasingly essential element of every plaintiffs’ attorney's practice. Few of them chase ambulances anymore; but nearly all of them chase the cameras when one seems nearby.
 
The fact that Mr. Pinsky quickly withdrew his misguided lawsuit does little to substantiate his claim that he filed it to prevent a similar attack in the future. When one considers all that Sandy Hook Principal Dawn Hochsprung and other heroic teachers and administrators did to strengthen security at the school prior to the attack, it’s clear that Mr. Pinsky’s allegations are unfair and unfounded. At the same time, it’s hard to see Mr. Pinsky as financially-motivated, given the high probability that his case would be thrown out long before ever it reached settlement or trial.
 
No, this threatened lawsuit was about publicity, plain and simple. In that regard, Mr. Pinsky got exactly what he wanted from CNN and other national news outlets that put him front and center in recent news cycles....

Jeff Domansky's insight:

Gene Grabowski points to the problem with publicity pirhanas.

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Your Employees Are Not Mind Readers

Your Employees Are Not Mind Readers | Public Relations & Social Media Insight | Scoop.it
Leaders have to be clear and consistent.

 

As a leader, what do you want to accomplish? Do your employees know what needs to be done to reach that objective? Do they know how you expect them to behave? And — once they know the "what" and "how" — do you provide them with enough autonomy to get the job done in an effective and timely way? These are pragmatic business issues that all leaders encounter. Here are a few thoughts on how you can more effectively address these issues and reach your goals in an authentic and enduring way.


Collaboratively Develop The "What" And The "How"

Before anything else, you engage stakeholders in a conversation about where you are, where you want to go, and how to get there. By seeking and valuing their perceptions, you increase their commitment, confidence, and the likelihood of getting traction when it is time to execute. This collective perspective helps define what needs to be done (the what) and the behaviors needed to deliver (the how)....


Jeff Domansky's insight:

Douglas Conant reminds leaders to communicate with employees...

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Lsantiargarin's curator insight, January 7, 2013 5:16 AM

A Must Reading Material for any Leader in Today's fast paced Business Environment !!

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Spend First, Think Later: Bad Idea | MyVenturePad

Spend First, Think Later: Bad Idea | MyVenturePad | Public Relations & Social Media Insight | Scoop.it

...Spending before thinking is more fun... but it's backwards.

 

You need the value proposition in place before you can do any of the fun stuff.

 

It's like you need to eat your broccoli before you eat dessert.

 

You need to know who you're selling to, what problem they're trying to solve, and why they would buy a solution from you instead of somebody else....

Jeff Domansky's insight:

Peter Cohen will get you thinking like a strategist.

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12 most inspired online resources to spark creativity | PR Daily

12 most inspired online resources to spark creativity | PR Daily | Public Relations & Social Media Insight | Scoop.it

With today’s tight education budgets, art and other creative programs are usually the first to go in our schools. MBA programs have the means but don’t teach it. Rather than working together as a society to develop our abilities in this area, we are diminishing the very skills that are essential for sustainable success in a future that is only becoming more competitive. 

So nurturing your creative spirit only makes sense. It is pleasurable, fulfilling, and business smart. As a creative director, I use several resources to help fuel my passion; I believe others can benefit from them, too—no matter your profession. To make a mark in today’s world, we should all start thinking of ourselves as working in creative fields. 

Following, in no particular order, are some of my go-to online resources for creative inspiration...

Jeff Domansky's insight:

Enjoyable list of sites to inspire your creativity...

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6 Ways Brands Can Leverage Google Plus Communities | Social Fresh

6 Ways Brands Can Leverage Google Plus Communities | Social Fresh | Public Relations & Social Media Insight | Scoop.it
Google’s social layer, Google+, was busy unwrapping presents for it’s users in late December, but the one gift that promises most to “keep on giving” is Google+ Communities.

 

...The big news for marketers is that unlike past feature updates, Communities were open to brand Pages from day one. That means that any Google+ brand Page can create (and “own”) a Community, and can also join and participate in any other Communities....

Jeff Domansky's insight:

Very interesting social media and content marketing opportunity.

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PR manager is the 5th-most-stressful job in America | PR Daily

PR manager is the 5th-most-stressful job in America | PR Daily | Public Relations & Social Media Insight | Scoop.it

Pour yourself a drink tonight—you deserve it. 

 

Feeling stressed? There’s a good reason for it. 

For the third straight year, public relations has landed on CareerCast’s annual list of the most-stressful jobs in America. For 2013, public relations manager is No. 5 on the list, inching up two spots from last year. 

“Public relations executives are masters of damage control, thus need to be able to think and act quickly under stress,” the report states. “The profession lives in the public eye, and it’s also one of the professions attracting the most college students, which makes landing and keeping a good job that much more difficult.”...

Jeff Domansky's insight:

We knew that, right? ;-)

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10-Minute Content Marketing Buyer Guide | Content Marketing Institute

10-Minute Content Marketing Buyer Guide | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
Here's a 10-minute guide that spells out what a business practitioner needs to know to get content marketing efforts off to the right start.

 

Thought leadership about content marketing is full of truisms that apply to all marketing: Know your audience, measure results, etc. This post does not do that. Nor does it try to convince you to do content marketing (I’ll assume you’re already there).

 

This aims to be the stuff you should know that relates specifically to content marketing, and only to content marketing — particularly for the business practitioner.

 

I work in a content marketing agency, and we look at new content marketing programs on a regular basis. This is what we’d ask all new customers to do from the get-go, to maximize our shared potential....

Jeff Domansky's insight:

Ryan Skinner offers more than 10 minutes of content but his tips are well worth it.

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#FailFail | MediaPost

Fail fast” has become part of the startup vernacular, thanks to Lean Startup and Lean Startup Machine philosophy, pivoting around “pivoting.” In truth, this shouldn’t be a shock to sluggish corporations, who have long practiced the dark arts of direct marketing or at the very minimum, “Test, learn, evolve.”

 

How is it startups can take risks, pivot, fail, and still find success?  Why can’t brands do the same? Where’s the disconnect?...

 

Jeff Domansky's insight:

Joseph Jaffe shares a thoughtful post on failure and success.

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8 Renegade Methods of Using Content Marketing to Dominate Your Industry in 2013 | The Sales Lion

8 Renegade Methods of Using Content Marketing to Dominate Your Industry in 2013 | The Sales Lion | Public Relations & Social Media Insight | Scoop.it

This article will not be “logical.” It will not fit in that little box that’s so requisite to get anything “approved” in most organizations. Nor will it be for conservative-minded marketers and business owners that would rather imagine 1000 ways “it might go wrong” instead of dreaming of the unlimited reasons “it might go right.”

 

In other words, what I’m about to tell you takes guts, imagination, and the magic of thinking big.

 

So if you fall in the latter, please continue to read on.

 

Oh, and it’s long too, as well it needs to be, so you’ve now been warned....

Jeff Domansky's insight:

Marcus Sheridan offers fresh thinking about content marketing - a great read! 

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AIG uses ad campaign to thank taxpayers for bailout | Politico

AIG uses ad campaign to thank taxpayers for bailout | Politico | Public Relations & Social Media Insight | Scoop.it
American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

 

American International Group is launching an ad campaign that will air during post-season football games, awards shows and morning news programs and thanks taxpayers for coming to the insurer’s rescue during the financial crisis.

The “Thank You America” campaign will highlight AIG’s recovery and the repayment of the federal government’s bailout, which at its peak in 2009 consisted of a $182.3 billion commitment from the Treasury and the Federal Reserve....

 

The campaign follows Treasury’s announcement earlier this month that it sold its final shares of AIG. The ads will highlight the calculation that the government made a $22.7 billion profit on the bailout....

Jeff Domansky's insight:

Why not donate the money instead to Sandy relief and operate ethically? Just my opinion...

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The most annoying and hated word/phrases of the year | Ragan.com

The most annoying and hated word/phrases of the year | Ragan.com | Public Relations & Social Media Insight | Scoop.it
'Fiscal cliff' and 'whatever' top the lists. Don't roll your eyes. I'm just sayin' that these words are, like, so yesterday. Or maybe not. YOLO.

 

Political observers may have been ambivalent about Tuesday night's House of Representatives vote to halt mandatory tax increases for all but the United States' highest earners, extend unemployment benefits, and fend off other potentially damaging, self-imposed economic consequences.

 

Language lovers, however, had to be delighted, because it meant they were one step closer to never again hearing the phrase "fiscal cliff." That term topped Lake Superior State University's annual list of banished words....

Jeff Domansky's insight:

Let's banish these banal buzzwords forever...

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How The Media's Fast Reporting Hurts Athletes | Mr. Media Training

How The Media's Fast Reporting Hurts Athletes | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Every sports reporter likes to be the first to break the news about a big trade. But sometimes, they report it before the players have even been notified.

 

The trade deadline is one of the busiest days of the season in hockey (or any sport) for management as they try and better their team for either a playoff run or the future. Players are on edge because they don’t know if they’ll be on the ice skating one moment and get pulled off the next to be informed that they’ve been dealt.

 

Reporters are so connected to their smartphones that it has literally become a race to see who can tweet the information first. Who can write the better story about how BLANK player will fit in with the team or how this deal helps the future seems to have become secondary. The media are too fixated on tweeting the news first, as reporters want to be the one sourced in all the articles as “BLANK reporter (@BlankReporter) tweeted the news first.”...

Jeff Domansky's insight:

Media clamoring to get news first as opposed to getting it right with the proliferation of social media create big PR challenges.

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Story marketing can power your PR program in the New Year | PRSA Tactics

Story marketing can power your PR program in the New Year | PRSA Tactics | Public Relations & Social Media Insight | Scoop.it
As more companies invest in content marketing, PR practitioners have an unparalleled opportunity to share engaging narratives with key audiences to raise awareness, build relationships and motivate action.

 

...For PR people, story marketing presents an opportunity that almost can’t be overstated. Content Marketing is attracting huge chunks of marketing resources.  According to a survey by the Content Marketing Institute, 25 percent of total U.S. B2B marketing budgets were devoted to it in 2012 and 60 percent of respondents plan to increase their commitment in 2013....

Jeff Domansky's insight:

Heidi Sullivan suggest storytelling as fuel for your PR program.

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Lsantiargarin's curator insight, January 7, 2013 5:05 AM

 

A Good Material for Marketeers To Start  The Year 2013 !!