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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Pop Quiz: Are You Grammatically Correct? | InkHouse

Pop Quiz: Are You Grammatically Correct? | InkHouse | Public Relations & Social Media Insight | Scoop.it
Pop Quiz: Are You Grammatically Correct?Test out your grammar skills with this quick quiz.

 

People make mistakes (myself included), but when you’re in the PR industry, the quality of the content you create is constantly being analyzed. That is why it is important to pay attention to grammar. While the industry accommodates and encourages different styles of writing, there are some things that don’t allow for creative freedom. There is right and wrong when it comes to grammar, so in honor of back-to-school season, take this pop quiz to find out if you have what it takes to make the grade....

 

[A tricky, fun quiz - JD]

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#PR & #Marketing Chats on Twitter | Cisionblog

#PR & #Marketing Chats on Twitter | Cisionblog | Public Relations & Social Media Insight | Scoop.it

Last night, we attended #PRStudChat on Twitter and were incredibly motivated by both the PR students participating and the forward-thinking conversation which developed. We have always been a fan of industry chats on Twitter, as they serve as both a source of information, inspiration and brainstorming, and also a place to meet new people in your industry.

 

Below, we have compiled a list of some of the Twitter chats in the PR & Marketing industries....

 

[Another really useful list from Cision; a specially useful for PR, marketing and students - JD]

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Top 50 Fashion Blogs | Cisionblog

Top 50 Fashion Blogs | Cisionblog | Public Relations & Social Media Insight | Scoop.it

Prestigious brands like Badgley Mischka, Ralph Lauren and Calvin Klein will take to the runways September 6-13 at Mercedes-Benz Fashion Week in New York. These and other design icons will showcase their Spring 2013 collections, while some industry up-and-comers will carve out a niche for themselves in the highly competitive fashion world.

 

In anticipation of this event, we’ve used Cision’s media database to compile 50 independent blogs in North America that cover fashion and ranked them based on our Cision Influence Rating. Covering everything from high fashion to athletic footwear, these blogs provides updates of the latest trends, and some can be contacted to help you promote your latest brand....

 

[Awesome free media relations, blogging, marketing resource from Cision. Kudos to them for making it available - JD]

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Moving Up Quick - Ten Do’s and Don’ts From Rising Star Professionals | Council of Public Relations Firms

Moving Up Quick - Ten Do’s and Don’ts From Rising Star Professionals | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

This week’s announcement of 42 year-old Wisconsin Representative Paul Ryan as Mitt Romney’s Vice Presidential running mate raises many questions, including the following: How does one move into a position of such power and prominence at such a young age? Is it sheer smarts or talent? A burning ambition and a willingness to work harder than anyone else? Connections? All of the above? None of the above?
Seeking answers with special relevance for communications professionals, we turned to a few people named as “rising stars” on this year’s PRWeek 40 Under 40 list. We consulted Ogilvy Worldwide PR’s Nathan Friedman, Burson Marsteller’s Jay Leveton, Waggener Edstrom Worldwide’s Eve Stevens, and Cohn & Wolfe’s Stephanie Howley. Based upon their insights, we compiled the following Ten Do’s and Don’ts For Moving Up Quickly...

 

[Great advice for your managers and PR pros - JD]

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5 Things to do When Plagiarists Strike | The PR Coach

5 Things to do When Plagiarists Strike | The PR Coach | Public Relations & Social Media Insight | Scoop.it
If professional journalists are doing it, is it any wonder plagiarism is rampant on the Internet?

 

If you’ve had your hard-earned content stolen, here are five ways to deal with it effectively.

 

['Nuff said - JD]

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6 TV Tips for Daily Caller’s Matthew Boyle - FishbowlDC

6 TV Tips for Daily Caller’s Matthew Boyle - FishbowlDC | Public Relations & Social Media Insight | Scoop.it
6 TV Tips for Daily Caller’s Matthew Boyle...

 

The Daily Caller‘s investigative reporter Matt Boyle appeared on Fox News Tuesday to discuss his bombshell report on the Obama Administration killing pensions of non-union autoworkers to save pensions of union workers. Should have been a simple hit.

 

Matt, we love you here at FishbowlDC, but you need a little media advice and we’re here to help.

 

1. The hair. Dude, never go on TV looking like you have a giant, hairy tarantula sleeping on your head. Combs don’t hurt and mousse doesn’t cause cancer.

2. Drop the “ahs.” I tried adding them up but my calculator only has 15 characters....

 

[It gets better/worse - JD]

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How Social Media Is Changing PR | PR Newswire

On the last Tuesday of each month, ProfNet hosts ConnectChat, a monthly series of Twitter chats exploring key communications and media topics. During a recent ConnectChat, Deirdre Breakenridge, CEO...

 

of Pure Performance Communications, discussed the changing role of PR in the digital era and how we can adjust our mind and skill sets accordingly.

 

Breakenridge says that with the rise of social media PR professionals need to:

-  Master information technologies as a “technology tester,” including video, SEO, website analytics, monitoring applications, CMS and more.
-  Start dialogue and build relationships through new channels.

-  Strategize to connect directly with stakeholders, especially customers.

 

[Much more in this excellent interview with PR 2.0 thought leader and author Dierdre Breakenridge - JD]

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50 Shades of PR Strategies: It’s All about Nudity - PRNewser

50 Shades of PR Strategies: It’s All about Nudity - PRNewser | Public Relations & Social Media Insight | Scoop.it
50 Shades of PR Strategies: It’s All about Nudity...

 

From Gabby Douglas to #NBCFAIL, the 2012 London Olympics has been a raucous spectacle of PR intrigue, triumph and disasters. For PR geeks, these games have been an absolute blast. And when it’s all over, when it’s all said and done, we’ll all be talking about that one moment of the Olympics that will remain forever etched in our memories: the women’s water polo wardrobe malfunction....

 

[Fun read - JD]

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A PR Conundrum of Intergalactic Proportions - PRNewser

A PR Conundrum of Intergalactic Proportions - PRNewser | Public Relations & Social Media Insight | Scoop.it
A PR Conundrum of Intergalactic Proportions...

 

PR professionals expect things to go wrong. In many respects, it’s what we do. PR people are typically creative types, and nothing requires more resourcefulness and imagination than an unexpected situation that suddenly propels a brand, a person or a product into a negative and public spotlight. Sometimes PR experts work on a local level, a national level or even an international level. But what happens when things go awry on an intergalactic level?

 

America, and the entire planet earth, is experiencing a PR problem on the moon, which can be argued was the first planetary billboard space ever used by mankind. This 2012 space odyssey has to do with the American flags US astronauts planted on the moon decades ago. It appears, well, that the flags are no longer conveying the sense of pride, power and identity they used to project. This article on Gizmodo explains the details....

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THE PR 50: The Best Communications Pros In Technology | Business Insider

THE PR 50: The Best Communications Pros In Technology | Business Insider | Public Relations & Social Media Insight | Scoop.it

Behind every high-powered technology company and executive is usually a man or woman (and often a team) making sure the company's message is coming off correctly.


Often enough, we don't give these people a lot of praise.


Dealing with public relations professionals can be frustrating and at times excruciating. But we understand the reverse — when dealing with a needling reporter — is probably also true.


So we'd like to give a shout-out to some of the best in the field. We've ranked the top 50 public relations professionals in the industry through three measures...

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98% of Americans Distrust the Internet [STUDY] | Mashable

98% of Americans Distrust the Internet [STUDY] | Mashable | Public Relations & Social Media Insight | Scoop.it
"Never believe what you read on the Internet" has become a household phrase.

 

We know it’s smart to check multiple sources when you read something on the Internet, but exactly how leery is the public when it comes to information on the web? A study conducted by Harris Interactive highlights just how widespread this lack of trust in information on the Internet is for most Americans.

 

According to the survey of 1,900 Americans, 98% distrust information found on the Internet, with 94% saying “bad things can happen as a result of acting on inaccurate information online.”

 

Reasons Americans distrust information on the Internet include...

 

[Just not sure I trust this report but it is interesting - JD]

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5 Things You Didn't Know You Could Do on LinkedIn

5 Things You Didn't Know You Could Do on LinkedIn | Public Relations & Social Media Insight | Scoop.it
If it's been awhile since you explored the site, check out this list of five things you might not know you can do on LinkedIn.

 

LinkedIn isn’t just a digital destination for your resume; it’s a vibrant online hub offering all kinds of useful information, tools and functionality.

 

[A couple of great suggestions to juice up your use of LinkedIn - JD]

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Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics

Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics | Public Relations & Social Media Insight | Scoop.it
Infographics on How and Where did Google makes most Revenue of $37.9 Billion Profit Case Study from Google Advertising in Finance & Insurance related keyword...

 

Google is the most successful company in making billions of revenue every month with its perfect advertising Plans. However, Google is also working hard for it by finding both good Advertisers as well as Publishers in getting more revenues. So we decided to conduct a survey as to on what Keywords is Google earning more money and which are its Top High paying industries and the results are show below.

 

These results are based on our analysis which are perfect in all matters and clearly resembles how Google has made a Whooping $37.9 Billion Revenue. The Industries which pays Google more and more includes...

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Many Men Offended by Male Stereotypes in Advertising [Study]

Many Men Offended by Male Stereotypes in Advertising [Study] | Public Relations & Social Media Insight | Scoop.it
Study finds male stereotypes in advertising may have a negative effect on the target audience.

 

The stereotypical male is a common figure in television and Internet-based advertisements. Men grunt, watch sports, party and seem to have a testosterone-fueled take on life, especially in ads that focus on primarily male-oriented products like beer and aftershave. The overriding sentiment in modern marketing is that men want products that affirm a sort of over-the-top masculinity.


However, according to new research from the University of Illinois, these stereotypical advertisements might actually have a negative effect on their target audiences....

 

[This Bud's for you, pal! Don't mess with my marketing - JD]

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Image freedom: how far should you drop your pants? | Earlin' PR abuse

Image freedom: how far should you drop your pants? | Earlin' PR abuse | Public Relations & Social Media Insight | Scoop.it

Remember how difficult it was to get hold of logos in the early days of the internet?

I don’t mean the really early days, I mean the time when most brands had web sites but corporate and product logos were still jealously guarded. Try to copy them and it wouldn’t work, or they’d be watermarked, or obstructively trademarked. Not that I ever tried to do such a thing.

Social media has changed all that. Today a lot of brands make deliberate decisions to enable people to use their images, and in particular their logos, far and wide, providing it’s seen as being in their best interests to do so. There will always be the risk that some joker will use it for nefarious purposes, but most progressive communciations people seem to take the view that those are punches to be rolled with. And given the conversation it’d probably generate online, all publicity is good publicity. Probably.

Yet what has befallen poor Subway today is another example of brand sabotage that has the potential to cause reptuational damage. And the ability to share images is at the heart of it....

 

[Social media brings interesting marketing and PR challenges - JD]

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You know what would be great? Some infographics. | Holtz Communications + Technology

You know what would be great? Some infographics. | Holtz Communications + Technology | Public Relations & Social Media Insight | Scoop.it

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

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What Not to Wear: Web Video Wardrobe | PR News

What Not to Wear: Web Video Wardrobe | PR News | Public Relations & Social Media Insight | Scoop.it

If you have a Web video interview coming up, be sure to wear a shirt with tight stripes or something with lots of patterns. It’s also always a good idea to wear green--it looks great against the green screen.

 

Not buying it? Hopefully not. People often do make these mistakes, however, and unfortunately, dressing this way does not only look unprofessional, it also takes away from your message.

 

What looks good in person does not always look good on camera, especially on the Web. In high definition, a striped shirt or patterned tie may look good, but as Mike Bako, account and marketing manager, D S Simon Productions explains, if you take that interview “and post it on YouTube to help promote yourself then you have to be mindful that on a smaller video player that is not HD, you will see more pixilating and distracting movement.”

 

If you have a Web video interview coming up, the following tips, courtesy of Bako, should help you decipher whether your outfit should go on the “what not to wear” or “say yes to the dress” list....

 

[Great tips for your next internet interview, webinar or video - JD]

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Video Curation Tools: Auto-Collect, Save and Organize Your Favorite Clips with Vidque

Video Curation Tools: Auto-Collect, Save and Organize Your Favorite Clips with Vidque | Public Relations & Social Media Insight | Scoop.it

Robin Good: Vidque is a web service which allows you to easily collect video clips from any website, RSS feed or Twitter account as they are published automatically. You can then later tag, edit the related info for each to help your collections stay organized.

 

From the official site: "Vidque is a free curation platform designed to help discover, filter and archive online video content. Controlled and curated by its users, Vidque aims to simplify the discovery of quality video content through the joint effort of the online community."

 

Vidque allows you to follow other Vidque users and to see and save all of the content they share. 

 

Vidque is also capable of auto-collecting all of the video clips that are in one page by simply providing the reference URL of that web page.

 

All saved clips end up in your "collection", which can be viewed also according to the tags you have associated with each saved clip.

 

How it works: http://vidque.com/about_overview

 

Find out more: http://vidque.com/

 

Added to the content curation tools map: http://bit.ly/ContentCurationUniverse


[Useful tool worth exploring - JD]


Via Robin Good
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The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC]

The Power of an Optimized Press Release: PRWeb’s Story [INFOGRAPHIC] | Public Relations & Social Media Insight | Scoop.it

Discover how PRWeb’s press release optimization practices have evolved and enhanced web traffic results.


Via Sara Duane-Gladden
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Writing Press Releases that Generate Results | PR Newswire

Writing Press Releases that Generate Results | PR Newswire | Public Relations & Social Media Insight | Scoop.it

In today’s real-time, connected world in which our audiences expect to find anything they want, when they want it, it’s imperative that communicators wring every ounce of effectiveness out of all the content they publish, and to continually assess the results each message generates.

 

On the heels of last week’s post about rethinking (and expanding) the audiences for press releases, today we’re putting the press releases under the microscope. and we’re focusing on some of the most common questions we hear....

 

[Practical press release tips - JD]

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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | Public Relations & Social Media Insight | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.

 

Hey folks -- this is a pivotal article about biz storytelling. Why??

 

Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.

 

What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.

 

But there could be more. Way more.

 

Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!

 

Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.

 

When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.

 

Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.

 

And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us ;

 

And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory ;

 

Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Richard Edelman - 6 A.M.: Trust Me, I’m Lying

Richard Edelman - 6 A.M.: Trust Me, I’m Lying | Public Relations & Social Media Insight | Scoop.it

Last weekend, I was having lunch with a journalist. She took out a copy of the new book, “Trust Me, I’m Lying: Confessions of a Media Manipulator.” She told me it was a disturbing portrayal of public relations and a challenge to the integrity of the media. With that in mind, I was set to revile the book in this blog post in my best prophet Jeremiah style. But I cannot do that because the author, Ryan Holiday, has several important admonitions for PR practitioners.

 

I spoke with Holiday yesterday to understand his rationale for writing the “tell-all” exposé of his bad-boy behavior in manipulating the blogosphere. “I wanted to expose the under-belly of news creation. I don’t want you to do what I have done. My claims are so serious that I had to prove what I was saying was true before going on to make recommendations. I woke up one day and decided to expose myself, to tell what I had done. I don’t like the way the game is being played.”...

 

[No lying from Richard Edelman in his thoughtful book review of Trust Me, I’m Lying - JD]

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Jack Daniel's Sends the Most Polite Cease-and-Desist Letter Ever

Jack Daniel's Sends the Most Polite Cease-and-Desist Letter Ever | Public Relations & Social Media Insight | Scoop.it
The Jack Daniel's people sent the nicest trademark letter ever to the author of a book that aped its logo for a book cover.

 

Usually when we write about trademark disputes, one party claims that another party is using its size to “bully” to get its way.

 

Not this time.

 

In what might just be the nicest cease-and-desist letter we’ve ever seen, the people at Jack Daniel’s Properties not only politely explained the situation to Wensink, the company even offered to help pay for the cost of designing a new cover.

 

Jack Daniel’s Properties isn’t even forcing Wensink to take his book off the shelf. Instead, the company just wants him to change the cover when it’s reprinted....

 

[Sweet, smart PR - JD]

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How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More - Forbes

How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More - Forbes | Public Relations & Social Media Insight | Scoop.it
Ryan Holiday could be called an “expert.” As head of marketing for American Apparel, an online strategist for Tucker Max, and self-styled “media manipulator,” he can talk social media and modern advertising with the best of them – he’s done so both...

 

online and in print on countless occasions. He is not an expert in barefoot running, investing, vinyl records, or insomnia. But he is a liar. With a little creative use of the internet, he’s been quoted in news sources from small blogs to the most reputable outlets in the country talking about all of those things.

 

Holiday, 25 years old and based in New Orleans, mostly wanted to see if it could be done. He had been getting blogs to write what he wanted for years, and had developed a sense of how stories were put together in the internet age. He thought he could push the envelope a bit further....

 

[Great read - JD]

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The Internet Is Forever: Life After My Viral Video | Mr. Media Training

The Internet Is Forever: Life After My Viral Video | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
The author of this piece became an Internet sensation after an embarrassing video hit the Web. In this piece, he explains what happened and what he learned.

 

The Internet is forever.


I learned that lesson in an unforgettable way when my on-camera confrontation with a reporter went viral several years ago. No matter what I do in my life, the chances are that most people will always know me by the one public moment I would most like to forget.


The constant need of television news for spectacle, the magnifying effect of the Internet, and my own unfortunate reaction to a charged situation combined to produce enduring images of how not to handle yourself on camera....

 

[A must-view. If you ever were one of thousands who saw the original viral YouTube clip, you'll know why this media training moment was so valuable and so cringe-worthy. To the credit of the PR "pro", he explains himself and acknowledges the bad behavior. I guarantee you will also cringe at the video and be very grateful it didn't happen to you. - JD]

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