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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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kwout | A brilliant way to quote

kwout | A brilliant way to quote | Public Relations & Social Media Insight | Scoop.it
A brilliant way to quote...

 

This is a handy little tool for quoting or citing a portion of a web page as an image. Writers and bloggers will find it useful. Here's how to do it:

- drag one of three bookmarklet versions into your browser

- when you have a webpage or section you want to cite, click the bookmarklet

- select a section of the page with your mouse and click "cut out"

- Kwout saves it with an embed link that you drop into your article, post or blog as an image

- click on the active links within the image and view the source.

 

Easy peasey.

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Copywrite, Ink.: Hanging Shingles: Public Relations As A Practice

Copywrite, Ink.: Hanging Shingles: Public Relations As A Practice | Public Relations & Social Media Insight | Scoop.it

You can define it, but it doesn't mean you can regulate the practice. That is what the public relations industry is learning the hard way. The industry doubts its credibility, but the problem is credulity....

 

So that means it is up to the industry, which must go beyond whatever short and punchy definition it is peddling. It has to outline precisely how any adopted definition applies to the practice. And then it has to have a majority of firms agree to it all.

If that can be done, and I doubt it can, it has to pressure all those who don't adopt the practice to stop stealing the public relations moniker and start embracing the endless number of specializations like social media, publicity, media relations, guru, etc....

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PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge

PR Tech Testing: Using Easel.ly for Customized Infographics | Deirdre Breakenridge | Public Relations & Social Media Insight | Scoop.it

...As a part of my quest to rally my communications friends into tech testing mode, this post introduces a tool I’ve discovered to create custom Infographics. It’s called Easel.ly and it’s simple to use. You don’t have to be a designer by trade to develop colorful and creative visuals. And, with Infographics being “all the rave,” why not use some of the first-hand research you’ve uncovered to visually illustrate unique information about your client, product or cause.

 

Here are some tips to using Easel.ly that will help you create one of a kind Infographics with the potential to spark conversations and great collaboration with your stakeholders....

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The Future of Public Relations | Press Index

The Future of Public Relations | Press Index | Public Relations & Social Media Insight | Scoop.it

The future of PR as we know it.... [This infographic speaks for itself - JD]

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Feminization of public relations | Heather Yaxley

Feminization of public relations | Heather Yaxley | Public Relations & Social Media Insight | Scoop.it

I’ve produced this infographic as part of my presentation at next week’s International History of Public Relations Conference. My paper aims to foreground the career experiences of women working in public relations in Britain during the 1970s and 1980s. As well as reviewing the existing historical literature (where the presence of women is largely missing) and conducting qualitative interviews, I wanted to put the story into some statistical context.

 

Although the veracity of any data is impossible to verify, it does provide heuristic knowledge of the increased feminization of the field of public relations over the past four decades. During the 1970s and 1980s, the data indicates the percentage of women in PR in the UK increased from around 10% to 40% – from one to four in every ten practitioners. This has risen further in the last twenty years to almost seven in ten practitioners....

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Four Social Personas Your Nonprofit Needs To Understand | John Haydon

Four Social Personas Your Nonprofit Needs To Understand | John Haydon | Public Relations & Social Media Insight | Scoop.it

Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distint nonprofit social media personas.

 

To help you better understand these personas, they also published a handy-dandy infographic, which I chopped up below....

 

[Marketing and PR pros note too - JD]

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10 Tips on Writing from David Ogilvy | Maria Popova

10 Tips on Writing from David Ogilvy | Maria Popova | Public Relations & Social Media Insight | Scoop.it

"Never write more than two pages on any subject."

...After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most legendary writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”...

 

[Great tips from the master David Ogilvy - JD]

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The Gregory FCA blog: CNN gets it wrong; we're all the worse for it

The Gregory FCA blog: CNN gets it wrong; we're all the worse for it | Public Relations & Social Media Insight | Scoop.it
Lessons learned from CNN's mistaken report of the health care ruling.

 

...The example piles one more failure on top of news organizations that refuse to vet the facts before reporting them live. As I sit here at this moment, my inbox is clogged with news repeating CNN's mistake. Not a single source has yet to retract.

 

What's there to learn from this morning's incident?...

 

[3 valuable media relations lessons - JD]

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The Content Marketing Checklist For B2B Marketers | Business 2 Community

The Content Marketing Checklist For B2B Marketers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Content Marketing is a hot new topic because businesses have realized that customers run away when they sense traditional marketing techniques.

 

...Good content isn’t enough any more. You need insanely great content that’s on-strategy and incites action. And you need to deliver it in a consistent, ongoing program. 

 

According to the checklist, content is critical to your business for the main reason that your customers care more about their problems than they care about your products. Content strategy allows you to focus your company’s expertise to help your customers solve their problems instead of talking about yourself. Content allows you to get found, get shared and get leads....

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Websites: Is Yours A Tombstone In The Cemetery? How Does Perpetual Care Translate? | PRSA

...Do public relations executives and firms have websites that communicate differentiators instead of clichés, engage their readership (prospective clients for public relations firms and personal branding visibility for public relations professionals) and, most importantly, what is the main objective of a website in an overall digital strategy? My sense is that the website is dying a slow death as a centralized hub for branding. Contributing to this includes the availability of multiple social media platforms and the expense/effort, i.e. perpetual care, required to keep it fresh and up-to-date....

 

The amount of maintenance or perpetual care required to maintain a “proper,” updated, digital profile is significant. In other words, you must continually post new and fresh content to keep your readers engaged! What can you do to ensure that your investments in perpetually maintaining and updating your online content is “worth it” – that your ROI on all this effort it positive?...

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Social Media in Live Events for On-Site Marketing | LEWIS PR

Social Media in Live Events for On-Site Marketing | LEWIS PR | Public Relations & Social Media Insight | Scoop.it
In today’s era of digital access, events are no longer just for those who are able to attend. Learn how to leverage social media in your next event.

 

In today’s era of constant communication and digital access, events are no longer just for those who are able to attend. There’s an unlimited audience reachable through social networks, and content stays live after an event has come to a close. Strategic social media and community management at events allow companies to better communicate with, engage, inform and educate attendees and stakeholders while generating valuable community content.

 

However, the nitty gritty of pulling off a social media campaign on-site at an event is made up of much more than meets the eye. Take the following tips and tricks to heart to keep yourself on top of your game and generate compelling content that will hold PR and marketing value long after the show ends....

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7 Deadly PR Sins or How Not To Be An Amateur | Crenshaw Communications

7 Deadly PR Sins or How Not To Be An Amateur | Crenshaw Communications | Public Relations & Social Media Insight | Scoop.it

My favorite TV character rant, linked (loosely) to the practice of public relations, is the one delivered by PR pro Eli Gold of “The Good Wife,” who is played superbly by Alan Cumming. Faced with a boneheaded media relations move by a political colleague, Gold lets loose with a wonderfully escalating barrage of outrage. He caps the tirade by spitting out a final, scorn-saturated insult,“The one thing I hate is an amateur.”


In the spirit of Eli Gold, but with a kinder, gentler attitude, I present the worst, most avoidable, most amateurish PR mistakes. Call them the 7 deadly sins....

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Ditch Your Elevator Speech: How to Have a Fascination Conversation | Nancy Marmolejo

Ditch Your Elevator Speech: How to Have a Fascination Conversation | Nancy Marmolejo | Public Relations & Social Media Insight | Scoop.it

We didn’t go into business to hate talking about our businesses. We went into business for freedom, flexibility, unlimited income potential, a way to impact the world around us while making money and achieving financial success. The classic “30 Second Elevator Speech” in my humble opinion, is everything but freedom. It’s a structure that nobody likes and everyone dreads....

 

[A fresh look at elevator pitches by Nancy Marmolejo - JD]

 

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What the (New Orleans) Times-Picayune cuts mean for the PR industry | Arik Hanson

What the (New Orleans) Times-Picayune cuts mean for the PR industry | Arik Hanson | Public Relations & Social Media Insight | Scoop.it
In late May, the Times-Picayune in New Orleans announced it would be moving to a three-day-a-week publishing schedule shortly.

 

So, with Times-Picayune ratcheting down its print schedule and moving to more online content, what does this news mean for us, as PR counselors?
I see a five opportunities for PR folks...

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Why You Should Care About Brand Journalism | LEWIS PR

Why You Should Care About Brand Journalism | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

By now most marketing professionals are familiar with the term “Brand Journalism”. If you’re not – then you should be. Brand journalism is how a company will become an authority on a topic in the future. It is when a company invests in content and becomes a regular provider of news. What it’s not is a series of press releases and product launches. It is a serious, long-term commitment to share information, to join a discussion and to add value through content.

 

But what makes brand journalism worth the investment?...

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Looking for excellence in public relations | PR CONVERSATIONS

Looking for excellence in public relations | PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by those recognised by the industry (such as winners of the CIPR Excellence Awards)?...

 

But I’d like excellence to mean more than that. To be really truly exceptional we need to take giant leaps, not neat little steps to perfection. Not just being good enough, better than others or even better than you were yesterday, but achieving big, hairy audacious goals. I’d like to see leaders in public relations pushing the practice to achieve this sense of excellence – being bold and demanding, but also driving from the front. Where are our ambitions for excellence in public relations?


I have the same desire for those engaged in public relations education – I want to see the smartest, most intelligent people choosing a career in public relations – and not stopping there. This too involves bigger ambitions; stretching our young practitioners not simply to be competent on the job, but to celebrate a standard of education that makes them soar intellectually and challenge poor practices, unethical behaviour and mediocre measures of ‘excellence’. They should aspire to be entrepreneurs, chief executives, change agents in society, renowned writers and sought after advisors....

 

[Thoughtful PR post by Heather Yaxley - JD]

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Copywrite, Ink: Getting Twitter: Now What?

Copywrite, Ink: Getting Twitter: Now What? | Public Relations & Social Media Insight | Scoop.it

There are hundreds of articles that describe how to use Twitter right and thousands that tell people how to do it wrong. One of the newest ways from Buddy Media, statistically, is both right and wrong.

 

It's right if your company fits the paradigm. It's wrong if your company doesn't. Most companies don't.

 

That doesn't mean that new study, which tracked 320 top Twitter handles for two months, isn't worthwhile. It can be, but not in the way most people think. It can help you ask better questions....

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Is Twitter more reliable than the networks for breaking news? | Capstrat

Is Twitter more reliable than the networks for breaking news? | Capstrat | Public Relations & Social Media Insight | Scoop.it
How CNN got it wrong and Twitter got it right.

 

...Today’s decision might be a watershed moment for social media’s acceptance as a reliable news source. Traditional journalists often question social media’s validity and credibility. How can millions of individuals on Twitter be expected to get it right without producers, editors and fact checkers? Aren’t the traditional news outlets like CNN and the New York Times inherently more likely to get it right?

 

Not necessarily. When the big decision came down, CNN got it wrong and Twitter got it right. CNN originally reported that SCOTUS struck down the individual mandate. Twitter users, on the other hand, immediately reported the mandate was upheld.

 

So how is it that social media can be more reliable?...

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CNN, Fox get news wrong: What apology? | The PR Coach

CNN, Fox get news wrong: What apology? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
The news story should have been about the Supreme Court ruling on Obamacare.

 

Instead, it became a story about media screw ups and trying to get the story first instead of getting the story right.

 

Boy, did they ever blow it and there’s a cautionary tale for PR and crisis managers....

 

[The real story is the difference between a correction and an apology - JD]

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Now this is what you call bad PR: How publicist's glib remark turned into a social media nightmare | the Telegraph

Now this is what you call bad PR: How publicist's glib remark turned into a social media nightmare | the Telegraph | Public Relations & Social Media Insight | Scoop.it
"GREAT news for our clients." With that remark, PR manager Tina Alldis's world went into meltdown.

 

The young head of publicity for Mango Communications learnt the true meaning of bad PR after she claimed the changing face of Australia's media landscape was an opportunity to fill newspapers and websites with PR spin.

 

Her remarks, contained in a column on the cuts and restructuring Fairfax and News Ltd announced this week, were slammed as "insensitive", "ignorant" and "harsh"....

 

[Harsh, but poignant lesson - JD]

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How accurate is Cision’s top 50 PR/marketing blog list? | Arik Hanson

How accurate is Cision’s top 50 PR/marketing blog list? | Arik Hanson | Public Relations & Social Media Insight | Scoop.it
A couple weeks ago, I'm sure you noticed Cision published a list of the top 50 PR and marketing blogs.

 

These kinds of lists are a dime a dozen–I should know, I create a bunch of them. But, this one had a bit of process behind it as Cision used its proprietary Cision Influence Ratings to create the list. I would imagine that tool takes some kind of algorithm of unique visitors, comments and social scoring into consideration before giving a blog one of the “scores” we see in the list (note: I have never used the Cision tool).


But, what I didn’t see the last couple weeks was a lot of discussion about this list. If this list had come from an independent blogger (like me, for example), I probably wouldn’t bat an eye. When it comes from an organization like Cision, I take a closer look.


So, I took a closer look. Here’s what I found in terms of facts....

 

[An interesting look at influencers by Arik Hanson - JD]

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Charting the Industry: Agency Revenues Reach Four-Year High | PR News

Charting the Industry: Agency Revenues Reach Four-Year High | PR News | Public Relations & Social Media Insight | Scoop.it
The average PR agency revenue for 2011 reached 18.6%, not quite as high as in pre-recession 2007, but heartening to agency owners nonetheless.

 

PR agency profitability in North America spiked from a 2009 four-year low of 13.5% of revenues to an average of 18.6% in 2011 (see chart), according to the annual StevensGouldPincus Best Practices Benchmarking Survey results released in June 2012.

 

Averaged from a total of 105 PR agencies in the U.S. and Canada, the 18.6% number compares with 15.6% in 2010, 13.5% in 2009 and 15.6% in 2008. “In pre-recession 2007, revenues averaged 19.7%,” says Rick Gould, managing partner at StevensGouldPincus, a N.Y.-based merger and management firm specializing in the communications field....

 

[PR agency rebound underway? JD]

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Influence: I Do Not Think It Means What You Think It Means | Business 2 Community

Influence: I Do Not Think It Means What You Think It Means | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Most of us are in love with the idea of influence.

 

Some time back, Malcolm Gladwell came up with an easy to understand model of influence. It seemed to resonate with many of us who are deeply immersed in the web and have seen, first hand, the apparent randomness of online sentiment and human digital behaviour. His book, The Tipping Point took its lead from Stanley Milgram’s principle that we are all only separated by six degrees – suggesting that within a network, the “hub” or “connector” plays a vital role in the transmission of information across that network.

 

I have always viewed this theory with scepticism – preferring the strength of weak ties model popularised by Duncan Watts. It’s a shame in a way, as the Gladwell model – the Tipping Point – is easily articulated and understood, while Watts’ approach is more complicated, random and difficult to apply in the real world. Yet, even a casual glance at the social media landscape will show you just how difficult it can be to boil “influence” down to a single factor or variable. Klout has tried it as have PeerIndex and Kred – and there are dozens more on the horizon offering different versions, metrics and tools that attempt to measure the chaos of our behaviours and patterns of indifference.

 

Ultimately, when it comes to influence, I keep returning to one important point –> it’s not about influence, it’s about trust. And until we, as business leaders, as marketers and as publishers of information and content, understand this, we will continue to dance around the real issue....

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RepMan: We don't pay hookers that much!

RepMan: We don't pay hookers that much! | Public Relations & Social Media Insight | Scoop.it
I've just finished reading 'Mad Women' by Jane Maas. Subtitled, 'The Other Side of Life on Madison Avenue in the '60s and Beyond,' the book is a page-turning, kiss-and-tell of a real world Peggy Olson (of ‘Mad Men’ fame).

 

...The stories are endless, hilarious and, in retrospect, shocking. One of the best concerned the first women-owned ad agency, Trager & Rosen. At their first meeting with a hotel chain CEO, T&R were asked to quote a fee. The CEO was horrified, and responded, “We don't pay hookers that much!”...

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In age of Twitter and texting, workplace grammar slipping fast | PR Tactics

In age of Twitter and texting, workplace grammar slipping fast | PR Tactics | Public Relations & Social Media Insight | Scoop.it
As old rules of usage erode, employee grammar skills are getting worse, a recent survey says. Managers blame the informality of email, texting and Twitter, where slang and shortcuts prevail, The Wall Street Journal reports.

 

This looseness with language can cause communication errors, ruin marketing materials and leave bad impressions with clients, managers say....

 

But Tamara Erickson, an author and consultant on generational issues, argues that 20- and 30-somethings who are accustomed to texting and social networking have simply “developed a new norm....

 

[Plus ca change LOL - JD]

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