Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it?

Will Transmedia eat itself for lunch? Or is it the end of Storytelling as we know it? | Public Relations & Social Media Insight | Scoop.it

S T O R Y T E L L I N G ... probably mankind's oldest communication megatrend. T R A N S M E D I A ... probably one of the most used communication megatrend buzzwords in mankind's recent history.


...“Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.


From a production standpoint, it involves creating content that engages an audience using various techniques to permeate their daily lives. In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other.“....

Jeff Domansky's insight:

Tobias Dennehy explores the evolution of transmedia storytelling and offers some interesting perspectives along the way. Good read.

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Ken Fury's curator insight, August 22, 2014 2:59 AM

very interesting!

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Applying the 'hero's journey' to PR stories

Applying the 'hero's journey' to PR stories | Public Relations & Social Media Insight | Scoop.it
Stories that position your customers as 'heroes' overcoming struggles, with your product as the 'sidekick' will be more memorable and shareable than any old sales pitch.
Jeff Domansky's insight:

Amen. Stories rule!

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Tap the Power of Storytelling | Forbes

Tap the Power of Storytelling | Forbes | Public Relations & Social Media Insight | Scoop.it

No doubt about it, the best speakers are good storytellers. The best writers are good storytellers. The best leaders are good storytellers. The best teachers and trainers and coaches are good storytellers. It might even be argued that the best parents are good storytellers. 


...Stories powerfully connect us to our listeners. When we share our own real-life stories or the stories of others (Example or Proof stories) our audiences feel that they get to know us as authentic people – people who have lives outside the corporate setting, people who have struggled with problems and who have figured out how to overcome them....

Jeff Domansky's insight:

How storytelling leads to more powerful presentations.

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Pixar's 22 Rules to Phenomenal Storytelling | Gavin McMahon

Pixar's 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats.
Jeff Domansky's insight:

if you write, blog or do PR for a living, these storytelling tips from Pixar are essential reading/viewing. 9.5/10

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Build a compelling story arc to highlight your brand

Build a compelling story arc to highlight your brand | Public Relations & Social Media Insight | Scoop.it

...Sher has uncovered a paradox: Journalists, who are in the business of telling stories, have actually ruined age-old narrative traditions through their approaches. 


For Sher, the inverted pyramid writing style is one of the worst offenders, because it often reveals the juiciest part of a story in the first paragraph. So, why read on? Sher’s revelation was unsettling for his audience, a room full of journalists at this year’s Canadian Association of Journalists (CAJ) conference in Vancouver, British Columbia. 

Thankfully, Sher has a remedy. He offered some tips that he promised will help reporters tell a more engaging tale, whether they are shooting 60-minute TV documentaries or writing short Web hits. The following tips can also be used to tell your brand’s ongoing story in a press release. After all, your goal in PR is to appeal to the storyteller inside every journalist....

Jeff Domansky's insight:

It was a dark and stormy night. The time had come for storytellers to finally blow up the inverted pyramid....


The inverted pyramid kills storytelling says TV journalist and news producer Julian Sher. for PR pros, Changing how you put together your "story" can be helpful, if you're not sending a news release to an "old-school" editor. It just means knowing who you're dealing with in my opinion.


His news/storytelling tips are recommended reading. 9/10

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SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing" | Copyblogger

SlideShare: 8 Ways a Digital Media Platform is More Powerful than "Marketing" | Copyblogger | Public Relations & Social Media Insight | Scoop.it

Taking a media approach to building an online audience is a lot more effective than traditional marketing and advertising. This is true, not because it tricks anyone, but because it gives people what they want in a format that they prefer. And that’s powerful stuff.


How does it work?


Check out our first New Rainmaker SlideShare, and discover for yourself the eight primary ways that building a digital media platform is more influential than straight up marketing....

Jeff Domansky's insight:

Old marketing is dead. Find out why in this interesting Slideshare presentation by Brian Clark..

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How to Find + Tell Awesome Customer Stories | Curatti

How to Find + Tell Awesome Customer Stories | Curatti | Public Relations & Social Media Insight | Scoop.it

Want to grow your business? Then share your customer stories. Yet one of the greatest difficulties entrepreneurs, nonprofits, and large corporations have is collecting their customer stories.


Not only do many organizations resist talking with their customers (I might hear something I don’t like), it requires time and feels complicated to actually get done. But most times it simply comes down to not knowing exactly how to ask for feedback, or not knowing the right questions to ask.


So I’ve pulled together some of the best posts I could find to help us find and tell our customers stories. Hover over the title to get the link.

Jeff Domansky's insight:

Great storytelling resources from Karen Dietz.

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Why the Human Story Will Always Beat Brand Storytelling | Danny Brown

Why the Human Story Will Always Beat Brand Storytelling | Danny Brown | Public Relations & Social Media Insight | Scoop.it

As long as people can see the difference between a brand and a human vision, brand storytelling will always play second fiddle to real human stories. Which isn’t necessarily a bad thing.


There’s a large movement currently for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro Gini Dietrich does a great job of showing the strengths of storytelling for brands on her leading Spin Sucks blog.


There are some great examples of brands that win when they insert a more story-like feel to their ad or marketing campaigns. Take Apple and Google, for instance, as highlighted by the two videos below....

Jeff Domansky's insight:

Danny Brown talks about storytelling and business.

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Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog

Evolving Stories from Marketed Communication To Co-Creation | THE SOCIAL CMO Blog | Public Relations & Social Media Insight | Scoop.it

THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING


Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and led by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push).


Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency.


As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication....

Jeff Domansky's insight:

In order to build social currency, brands need to embrace people-powered storytelling.

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Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld

Adobe Voice review: Video storytelling software captures some of Apple's magic | Macworld | Public Relations & Social Media Insight | Scoop.it
What's your story? Adobe's brilliant new Voice app, released Thursday, is designed to help you answer that question. Here's our review.


When you first launch Voice, you’re presented with a quick tutorial video about the app. Its basic tenet: Vocals are key. When you create anything in Voice, you start by laying down a short audio recording. You can then add royalty-free clipart, photos, or text (or all three), and blend it with some backing music....

Jeff Domansky's insight:

Macworld says: "For the inexperienced presentation-maker, Voice is a godsend. It’s simple to learn, hard to mess up, and fills a gap that Apple’s Keynote and Microsoft’s PowerPointprobably didn’t even realize they were leaving. Even more experienced users may enjoy this program for quick-hit pieces—after all, sometimes it’s in the limitations, not the features, where you can find true beauty."

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Data Goes Best With a Good Story (and Vice Versa) | Harvard Business Review

Data Goes Best With a Good Story (and Vice Versa) | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Storytelling with data is having its moment in the journalism world. After leaving The New York Times last year, Nate Silver has launched his new data journalism venture with ESPN, former Washington Post blogger and columnist Ezra Klein is expanding his chart-filled approach beyond public policy at Vox.com, and both the Times and the Post are starting their own data-driven sites to replace their departed stars.


While none of these ventures rely solely on charts and data to serve readers, The Post’s is explicitly betting that data on its own isn’t enough. Its forthcoming policy-focused website is premised on the notion that data and narrative go best together. The lesson for anyone looking to communicate or persuade using data is that the addition of human drama goes a long way....

Jeff Domansky's insight:

Put data together with storytelling and you have a winning combination.

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A Girl Created the Perfect Boyfriend Using Snapchat

A Girl Created the Perfect Boyfriend Using Snapchat | Public Relations & Social Media Insight | Scoop.it

Instagram user @meandmyboifriend invented a boyfriend via Snapchat doodles.


Social media can be depressing: watching all your perfect friends lead their perfect lives on Facebook, Twitter or Instagram.


But a large part of social media is keeping up with appearances.


Instagram user @meandmyboifriend redefined the phrase "my boyfriend who lives in Canada" by creating an entire relationship with a  Snapchatdoodle. All her selfies, lonely landscapes and general escapades are accompanied by a series of colorful squiggles....

Jeff Domansky's insight:

Now that's one way to find the perfect boyfriend. Very creative storytelling in social media using Instagram.

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THIS Is How You Do Brand Storytelling | Danny Brown

THIS Is How You Do Brand Storytelling | Danny Brown | Public Relations & Social Media Insight | Scoop.it

...The problem is, too many brands use storytelling poorly – the McDonald’s “Writer” ad being one such example where you were left questioning what the brand values were (a  key part in successful brand storytelling).


Get brand storytelling right, however, and you connect not just the dots between customer and brand, but the audience overall. Which is why the “Moments of Warmth” ad from Duracell Canada is so successful....

Jeff Domansky's insight:

Nice business storytelling example from Danny Brown.

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4 Lessons From Writing on an Emerging Mobile Platform

4 Lessons From Writing on an Emerging Mobile Platform | Public Relations & Social Media Insight | Scoop.it

About six months ago, Pocket Gems, a mobile game developer, launched a new platform called Episode. It allows writers to script a story and then turn it into an animated interactive mobile story. It combines parts of TV shows, comics, and novels, and provides the unique ability for readers to have some control of how the story goes.


I started writing on the platform almost as soon as it launched and have written three stories to date. My most successful story, Finding Mr. Wright, has built a significant audience in a short time. So far it has an audience of 163,000 readers, who have collectively read over 1,222,000 chapters of my story....

Jeff Domansky's insight:

Episode is mobile storytelling platform that lets readers decide where the story goes. Here's what Kathryn Stanley learned about writing for Episode.

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