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Social media, PR insight & thought leadership - from The PR Coach
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How To Start Curating Content: Tips and Tools Advice from Amy Schmittauer

Robin Good: Amy Schmittauer has some good basic tips if you are new to content curation and are curious to know which tools you could use to get your feet wet.

 

In this yet undiscovered three-minute video from this past summer, Amy introduces and explains the pros and cons of using Paper.li, Storify and Google Alerts.

 

Useful for beginners. Informative. 7/10

 

Original video: http://www.youtube.com/watch?v=1iSRd8mK5KI&feature=colike

 

[Just the curation basics ~ Jeff]


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3 Awesome Content Curation Examples | @northcuttSEO

3 Awesome Content Curation Examples | @northcuttSEO | Public Relations & Social Media Insight | Scoop.it
Great content is just as much about presentation as it is about subject matter and research.

 

Great content is just as much about presentation as it is about subject matter and research. A content curator finds ways to re-purpose existing content in a way that adds value. The most obvious example is a post consisting of a number of links to other pieces of content. Obviously, this can be seen as lazy or as failing to add value when it is done incorrectly. Rather than tell you how to curate content, I thought it would be a better idea to walk through some examples of sites that are doing a great job....

 

[Cracked, SEOmoz, Mashable show how to do curation right ~ Jeff]

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Curation vs Creation - Does Curation Overshadow Your Unique Content?

Curation vs Creation - Does Curation Overshadow Your Unique Content? | Public Relations & Social Media Insight | Scoop.it
Creation vs Curation, which strategy is better for inbound and content marketing? Does curated content overshadow your own unique content that you create?

 

But you might say…


“I can’t write or my content isn’t there yet…”

 

Okay, I get it, your unique content isn’t next level stuff or your simply not creating content. There is hope.

 

A strange thing will happen the more you curate content. You’ll start to recognize good content from bad, you’ll start to see trends in your market, and as most curators discover they get flashes of great content ideas. Curation creates a seeding ground and a feedback loop for great content ideas.

 

If you can’t or don’t think you can write the answer is simple– write anyway, writing is something that improves the more you do it....

 

[Here's a fresh take on curation vs content marketing ~ Jeff]

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What is Content Curation: Top 10 blog posts 2012 you can't miss

What is Content Curation: Top 10 blog posts 2012 you can't miss | Public Relations & Social Media Insight | Scoop.it

What is Content Curation? Content Curation is the process to discover, grab and organize digital content for a specific niche or matter. The difference between content curation and content aggregation is that it involves human processes in order to filter and present relevant content.

 

A Content Curator is the person who does the job. Content Curation is very important and it’s a recent trend in the Social Media industry (and other businesses as well). Content Curation helps businesses, bloggers and brands to build their authority.

 

Contents can be articles, blog posts, videos, tweets, RSS Feeds and much more. There are no limits. We have curated the top 10 blog posts over the Internet to let you understand and use content curation, even this is an example of curated post:...

 

[Useful collection of articles although article headlines would have helped for easier navigation ~ Jeff]

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Turn Your Social Media Content into a Digital Magazine with Glossi

Turn Your Social Media Content into a Digital Magazine with Glossi | Public Relations & Social Media Insight | Scoop.it

There are many aggregation tools available online that allow you to import your social content from various social networks, but not many do it in a beautiful magazine format like a new Web service called Glossi.


Glossi is a “simple and beautiful way to unify your content from around the Web.” It does this by creating an online digital magazine featuring you. Although it’s a basic service and extremely easy to setup, you’ll find that Glossi is also very useful....

 

[Interesting new curation/publishing tool though I'm still in love with Scoop.it ~ Jeff]

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5 Reasons Content Curation Needs a Human Touch - Content Curation Marketing

5 Reasons Content Curation Needs a Human Touch - Content Curation Marketing | Public Relations & Social Media Insight | Scoop.it

Content curation helps businesses establish their online presence as a resource people are willing to recommend. It generates trust and increases authority. When you understand how content curation works, you begin to see it's much like museum curation. Curators care for and increase the size of the museum's permanent collection. Here are five reasons content curation needs a human touch as much as your neighborhood museum does...

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5 Curation Apps and Examples With a Wow! Factor | Liz Wilson

5 Curation Apps and Examples With a Wow! Factor | Liz Wilson | Public Relations & Social Media Insight | Scoop.it

Inspiration for using curation in content marketing for anybody who hasn't begun yet or is just starting. 

 

[Liz Wilson shares five terrific curation tools worth exploring - JD]


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Photos & Videos as Social Currency: The People Behind Content Creation & Curation

Photos & Videos as Social Currency: The People Behind Content Creation & Curation | Public Relations & Social Media Insight | Scoop.it
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the world’s photo and video content.

 

What is the difference between content creators and curators? Further, who are the people behind the rise of photos and videos as social currency? Pew Internet set out to answer these questions in a recent project.

 

Currently 46 percent of Internet users post original photos and video they’ve created themselves online. Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites.

 

Fifty-six percent of percent identify as either a content creator or curator and 32 percent do both, according to the Photos and Videos as Social Currency Online report. Who are these people and where are they distributing image and video content?...

 

[Interesting research into photo and videocuration and creation - JD]

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How to be a Content Curation Intellectual Thief | PRBreakfastClub

How to be a Content Curation Intellectual Thief | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it
What are some tips for creating your own original content from content you curate on the web?

 

Last week while on a business trip, I struck up a conversation with a gentleman seated next to me on the plane (who also happened to be a tech marketer) about content curation and how difficult it can be at times to keep up with the barrage of information flowing through the Web.

 

We discussed all of the curation tools available, what we liked and didn’t like about them and successful ways to organize consistent, timely, and relevant information updates to our respective communities that kept them active and engaged. During the discussion I asked him what he thought was the key to successful curation that helps a marketer create their own meaningful, innovative content. After all, successful content curation requires the right mix of original content to help maximize SEO potential.

 

“Learn how to be an intellectual thief,” he said....

 

[5 useful content curation tips and none involve theft LOL - JD ]

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57+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students

57+ Content Curation Tools Resource – Awesome for Marketers, Bloggers, Educators and Students | Public Relations & Social Media Insight | Scoop.it
After Google’s crack down of microsites and thin sites, building an authority site becomes very daunting to many affiliate marketers and small businesses.

 

[This is an excellent overview of curation, resources and toolos. Valuable reading for curators, PR and content pros - JD]

 


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Ultimate Ebook - 100 Content Marketing Examples | Content Marketing Institute

Ultimate Ebook - 100 Content Marketing Examples | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
The Content Marketing Institute is the leading resource for content marketing strategy and "how-to" advice/research for the content marketing industry.

 

This free e-book is a terrific resource and a must-read for content producers, marketers, storytellers and PR pros. It features 100 excellent examples in quick to read format. Here's a sample to whet your appetite:

 

8 Nike Better World Microsite

 

Company: Nike
Originally featured in: Fab 15 Content Marketing Projects by Jeremy Victor

 

Description:
The Nike Better World microsite uses HTML5 to present content in a hip storyboard-style that amasses all the goodness of the brand and delivers it in an unusual, scrolling format. Best of all? The attention-grabbing “Better World” video is made from “100% recycled advertising.” How green is that?” Example: Visit the microsite

 

What is a Microsite?
A microsite concentrates on a narrow topic or issue, featuring rich content developed by the sponsoring brand itself. Correctly executed, the microsite creates a gathering place that positions the brand as a contributing member of the community. To see five more examples of microsites done well, check out the “How to Develop a Microsite” blog post by Joe Pulizzi.

 

You can get your free copy here for a simple email sign up:  http://bit.ly/H4cuv1

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Curation Techniques, Types And Tips

Curation Techniques, Types And Tips | Public Relations & Social Media Insight | Scoop.it

Robin Good: Steve Buttry, who has already written several articles on content curation (see the end of his original article), just published this in-depth essay celebrating the launch of a new curation team at Digital First Media and pointing to many of the critical factors neeeded for a content / news curator to be effective.

 

He covers a lot ground while giving a particular emphasis to the importance of linking and attribution. He writes: "Where you can’t learn much about the source of content you’re curating, consider crowdsourcing the question: Note the name and organization, tell readers what you’ve found and that you’re continuing research and ask them what they know about the source.

 

Where the source of online content is unclear, you should be clear about what you know and where you found the material."

 

and...

 

"Sometimes the name of a person or organization is not sufficient attribution.

 

If the person or organization is not well-known, do a little research (Google will provide quick answers in many cases; sometimes an “about us” page will help).

 

Especially in political content, you want to note whether you are linking to partisan sources. A liberal or conservative think tank or political action committee is an entirely different kind of source from a professional media outlet or an independent fact-checking site."

 

Steve Buttry also includes some valuable key guidelines on "how to add value" when curating content and suggests several types of curation approaches that can be used in the newsroom.

 

Good advice on curation and practical tips. 8/10

 

Full article: http://stevebuttry.wordpress.com/2012/07/19/curation-techniques-types-and-tips/

 

(Image credit: Shutterstock http://tinyurl.com/crw65b4)


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Giuseppe Mauriello's comment, July 20, 2012 2:43 PM
Hi Robin,
in this period I am busy, and I have no time to discover news and curate my topic.
Thank you so much for your great curation!
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Curation's two most important PR assets? | The PR Coach

Curation's two most important PR assets? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
What does PR have to do with curation? Curation offers PR strategists two critical assets: intelligence and discovery.

 

Search engine results get more polluted every day by spam, localization, personalization and marketing, resulting in a decrease in value and an increase in search frustration....

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SEO and Data Got A THING Going On | ScentTrail Marketing

SEO and Data Got A THING Going On | ScentTrail Marketing | Public Relations & Social Media Insight | Scoop.it

Had a brief conversation with Brian Yanish (@MartingHits) this morning via comments and spent the day trying to figure out the implications of a single thought:

Data (the content we create and curate) is the NETWORK now.

We've moved so far from Sun MicroSystems The Computer Is the Network. Heck we have the equivalent of the most powerful Sun MicroSystem in our pockets now. This thought created many implications such as:

* My post becomes OUR post.

* The Data Is The Network.

* Move from creator to curator and back again.

* We wait for The Great Data Pumpkin.

* We are all publishers now.

Had a fun day thanks to Brian. Hope you have fun reading about why we are all rebel disruptors now. Put on your beret, raise your fist and see if you agree the data is the network.

Here is to the rebel disruptors in all of us!

 

[Thoughtful post from Margty Smith about how MY becomes OURS~ Jeff]

 


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Sources and Tags: Dennis O'Connor's Curating Secrets

Sources and Tags: Dennis O'Connor's Curating Secrets | Public Relations & Social Media Insight | Scoop.it

There's no question that Dennis O'Connor has found much success on Scoop.it. It wasn't all coincidental, though. Dennis shared with us two of his best curation secrets and tricks:


1. Develop multiple sources for your topics
It's important to carefully think through the keywords that you set for your topic so that Scoop.it can crawl the web and provide you with interesting and relevant content and inspiration. In addition to taking full advantage of this, Dennis also uses other tools like Twitter, StumbleUpon, and Prismatic to find content to share on Scoop.it. Once he finds the content he wants to share with his audience, he uses Scoop.it as his social media hub to add value to that content and share it everywhere.


2. Tag your posts
Dennis takes a lot of time to tag each of his posts. This allows him, he explained, to assemble publications based upon his tagged topics. When he's using his information on Scoop.it for his E-learning classes, it's easy for him to filter his Scoop.it pages based upon different subjects and easily compile a list of posts and articles on appropriate topics to provide to his students. Something interesting that Dennis does with his tagged articles is to pull them by subject and create "special editions" of his topics on his blog for special classes and events that he is teaching.

Jeff Domansky's insight:

 Smart advice for curators.

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Brad Upton's curator insight, March 9, 12:10 PM

I liked this article because it deals digital information fluency.

Marianne Hart's curator insight, April 12, 9:00 PM

Good graphic for Ss research too!

Dorothy Retha Cook's curator insight, June 10, 2:16 PM

digital scrub down!

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5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight

5 Under Used Secret Internet Marketing Weapons Hiding In Plain Sight | Public Relations & Social Media Insight | Scoop.it

Marty Note

I've been on vacation this week. When on vacation your mind starts to cycle differently. Today my mind was thinking about things I know are secret weapons, things that are sitting there waiting for someone to understand well enough to use for good purpose (hopefully). Here is my list of 5 weapons in waiting: 

 

1. The Keyword Tag

When we move to a semantic web the lowly tag will be our guide. We will learn to tag things fast with clear hierarchy and connection across a galaxy of content. Those who can tag will be able to curate and create an order of magnitude more content so the skill will go Darwin and become an epidemic.

 

2. The #Hashtag

If keyword tags are powerful the #Hashtag has super powers. Since #hashtags are attached to one of the best real time search engines, Twitter, the hashtags largely under utilized POWER is begging to have a hybrid brain, enough left brain to understand mixed with enough right brain creative to know what to do, to pick the #hashtag up and make it sing a special song.

 

3. Paper.li (http://paper.li/)

Perhaps the best of the "do more with less" tools (http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/ ;) Paper.li combines the power of the tag and #hashtag with magic, with the ability to create a beautiful auto-magazine with minimal curation and oversight. The opportunities for feedback and interaction are so expanded by @SmallRivers tool that the first group to really know how to plug and play Paper.lis across their segments and keywords will be dangerous.

 

4. The Mobile App

Google reported lower than expected earnings this week (http://www.scoop.it/t/digital-revolution-leaderboard/p/2980796143/why-google-missed-earnings-today-in-a-single-word-mobile) showing a loose brick in the dam. For the first time ever the number, in absolute terms, of searches DECREASED.

 

This is HUGE as it is the realization of the Mobile First movement (http://www.scoop.it/t/mobile-revolution/p/1277764146/a-book-apart-mobile-first ;). Mobile represents a viable shadow government and it is creating havoc for the digital mafia (Facebook, Google, Amazon). No one knows what is next, but it is going to be DIFFERENT and MOBILE.

 

5. Scoop.it (http://Scoop.it )

The brilliance of the Scoop.it strategy is coming into view. Scoop.it knows we need a hub to clean up our social mess. Scoop.it is waging an intelligent campaign to become the way we organize every other social tool, content and site.

 

The people who made the real money in the gold rush in the 1800s? Not the miners. If you dollar cost averaged all of their "killings" across all the chasers the miners made little. The people who helped the miners get organized, file claims and provided the pitchforks made the real money. Scoop.it's strategy to sell digital pitchforks is brilliant, intelligent and I like using their pitchfork more and more (something that can't be said for most pitchforks that tend to create the opposite reaction). 

 

Now back on vacation for one last weekend :). 

Related Reading: 5 Magical Do More With Less Curation Tools http://www.atlanticbt.com/blog/internet-marketing-5-magical-do-more-with-less-curation-tools/  ;

 

[This is a valuable read for curators or those interested in curation ~ Jeff]


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Curation May Be Hot But Creation Is Still Cool | Forbes

Curation May Be Hot But Creation Is Still Cool | Forbes | Public Relations & Social Media Insight | Scoop.it

...The concept of curation draws its name from the art world where gallery and museum curators find and highlight collections of work. But no one ever got famous curating art–except for maybe the artists themselves. Without the creators, there would be no curators.

 

So while curation is a valuable strategy for certain brands, not all brands can or should be curators. Yet every brand can and should be creators of content. More specifically, brands must think and act like publishers, creating shareable content that inspires others (preferably many others) to both create and curate. Content is the social atom, the thing around which every other thing happens. So I ask you: Would you rather curate others’ content, or have others curate your content?

 

If the answer is the latter, here are three ways that marketers can lead the conversation instead of merely facilitating it...

 

[The chicken curation or the egg content-which comes first? Interesting POV ~ Jeff]

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Social Publishing Evolution: From Posts to Feeds and Streams to Topic Pages

Social Publishing Evolution: From Posts to Feeds and Streams to Topic Pages | Public Relations & Social Media Insight | Scoop.it

The more I read about content curation, the more I believe we’re experiencing a publishing evolution.

 

Back in blogging’s early days, posts consisted of lists of links, which later morphed into lists of links annotated by commentary from the blogger. Still later, long-form posting came about giving guys like me the opportunity to bloviate ad naseum.


With the onset of social media came feeds and streams, which amplified the noise level to such deafening proportions that it could be the equivalent of standing next to the speakers at a Deep Purple concert!


To put it another way, we’ve gone way beyond the information super highway and ramped onto the LA freeway system during evening rush hour!

[Good read on curation ~ Jeff]

 

www.thesocialmediahandyman.com (http://s.tt/1p55A)

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Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing

Insights Into the Hot Trend of Social Media Content Curation - Content Curation Marketing | Public Relations & Social Media Insight | Scoop.it
Content Curation Marketing for online brand leadership, integrated social media, lead generation, and thought leadership.

 

Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks.


Content curation is the art of selecting content that is appropriate and then organising and publishing it in a way that is relevant for the topic of choice. This can be offline with print such as magazines or online via the web. Magazines about cars or fashion are evidence of content curation in action. Editors with the aid of journalists create and collect content then edit and then publish.


Journalism is shifting more and more from the quest for the perfect “scoop” to a more organized and reasoned activity of content curation....

 

[Enjoy the interview with Scoop.it founder Marc Rougier which is part of the post - JD]

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Public Relations & Social Media Insight | Scoop.it

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
Jeff Domansky's insight:

Content producers take heart!

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Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
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Give Your Content Social Substance: Make it Talkable & Shareable

Give Your Content Social Substance: Make it Talkable & Shareable | Public Relations & Social Media Insight | Scoop.it

This piece is from Convince&Convert, I selected it because it addresses a challenge that those of us who create or curate content face on a daily basis - how do we make our content socialable?

 

Here's an excerpt:

 

We know how difficult it can be to find balance between intrigue and usefulness. We understand that it is much easier to talk about or simply develop a tool than it is to create a talkable tool.

 

Meanwhile, there is a realization that we need to develop a hybrid content marketing solution – one that is social and has substance.

Socialable content has to invite discussion, create a call to action, while informing people.


Here are some highlights:

 

Give your content youtility:

 

**Answer common questions. Does your website have a FAQ section?

 

**Why not translate that into useful, shareable content?

 

**Ask your consumer base what they need. What better way to find out what appeals to your customers than simply asking them.

 

Make Your Content Talkable:

 

**Make your content human. Sometimes utilities can fall flat if we don’t offer a way to show how they can and have impacted others

 

**Provide testimonials and attach real stories to your utilities so your audience can identify with their purpose.

 

**Add bits of entertainment, humor, fun. Is your content just boring?

 

**Give it elements that people would actually want to share and talk about. Simply add the ability to share. Creating something useful is more than half the battle. Often times, we just forget to let our audience spread the word.

 

**Allow and encourage your customers to share.

 

**By combining the effects of content that is worthy of chatter and extremely useful, we can create a harmonious content marketing program.

 

**Above all, try to avoid creating drab content that lacks both utility and appeal.


Reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/PH5oR9]


[Nice analysis by Jan Gordon - JD]


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Bring Together the 2 Big Trends of 2012: Curation + Visuals

Bring Together the 2 Big Trends of 2012: Curation + Visuals | Public Relations & Social Media Insight | Scoop.it

Curation was the word on marketers’ lips earlier this year. This report from Altimeter in March confirmed “Curation is taking over the digital content scene.”

 

In recent weeks that’s given way to “visual content” as the trending topic. As CMO.com said in August: “Two years ago, marketers were spreading the maxim that “content is king,” but now, it seems, “a picture really is worth a thousand words”.

 

So now the question is how to bring curation and visual content together in ways that attract your target audience and achieve your measurable goals.

 

Here are 4 examples of successful visual curation and tips on how to go about it.

 

[Useful tips on visual curation - JD]

 


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Cool PR Tool: Zeen Bursts Onto Curation Scene | The PR Coach

Cool PR Tool: Zeen Bursts Onto Curation Scene | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Thinking about curating a topic? Wish you could publish your theme in a magazine that looks great without design or technology issues?

 

I may have the solution for you. It’s called Zeen. It’s a magazine discovery and creation platform that’s brand new and now in beta testing. At first glance, it’s an attractive tool for curators, content producers and PR pros.

 

I expect to see some very creative applications for this content tool as it gets discovered. My thanks to curation guru Robin Good for the tip.

With the proliferation of curation tools, it’s getting harder to differentiate between them and choose the best one. That’s why I was so pleased to come across Zeen.

 

[Very cool PR & curation tool. Check it out! JD]

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What's new in news aggregation? | The Guardian

What's new in news aggregation? | The Guardian | Public Relations & Social Media Insight | Scoop.it
Services are becoming personalised as they compete to provide algorithms and editors to aid content discovery across platforms...

 

There's nothing new about curating the news and aggregating content. It's always been part of the role of journalism, selecting and presenting information, and editors have always done it. It's the highly visual presentation across new platforms (specifically mobile), the social integration and algorithms that allow for greater personalisation, and the mix of old-fashioned editorial discovery that defines aggregation and curation today....

 

[Excellent overview of latest news aggregation tools - JD]

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Five big problems with content curation | Mark Schaefer

Five big problems with content curation | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it
Content curation is an essential strategy for navigating the web but is it right for every business?

 

I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.

 

On the surface, this seems like a very elegant solution. I mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea.

 

This is a popular trend but it is also problematic because it flies in the face of other marketing considerations …

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