Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The worst times and days for press releases | SHIFT Communications

The worst times and days for press releases | SHIFT Communications | Public Relations & Social Media Insight | Scoop.it

One of the staples of the public relations industry is the press release, or media release. We’ve talked at length about them, including constructing several versions of the social media press release, but content is only half the equation in all forms of marketing and PR. The other half of the equation is distribution, or who sees your content. If the goal of a press release is to get noticed by media sources, it logically follows that the absolute worst time to publish a press release is when everyone else is publishing a press release.

 

Using four weeks of publication data from our partner MarketWire, we looked at what days and times the wire services are getting swamped with press releases. First up to bat? The day of the week....

Jeff Domansky's insight:

Practical press release tips.

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10 Reasons Why You Should Be Using Social Media to Communicate With Employees | HuffPo

10 Reasons Why You Should Be Using Social Media to Communicate With Employees | HuffPo | Public Relations & Social Media Insight | Scoop.it

Nearly half of all U.S. companies still ban workers from using social networking sites like Twitter, Facebook and LinkedIn while on the job. However, the 100 Best Companies to Work For embrace social media, going so far as to allow their employees to represent their brand online, resolve customers issues, and create online content.

 

Even highly regulated organizations like Mayo Clinic, Deloitte and USAA are able to reap the benefits of social media while many of their peers are still fretting over IT challenges, security concerns and productivity loss. If your organization isn't using social media for employee communication, here are 10 reasons to reconsider...

Jeff Domansky's insight:

Valuable tips for stronger internal communications.

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Using LinkedIn for strategic communication | Craig Pearce

Using LinkedIn for strategic communication | Craig Pearce | Public Relations & Social Media Insight | Scoop.it

The capability of LinkedIn to be an effective platform for strategic communication is both constrained and advanced by its unique properties. Make no mistake, however. When operating in a B2B and/or services-oriented environment, organisations can leverage LinkedIn via a number of potent means – e.g. market research, differentiation, positioning, viral marketing – to deliver business results....


My bias towards believing LinkedIn is better for service-leaning organisations is because of LinkedIn’s proclivity for better suiting the approaches of thought leadership and inbound marketing (noted below)....

Jeff Domansky's insight:

Craig Pearce highlights several ways to use linked in for strategic communications.

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Tesla's Big PR Fail | CNBC

Tesla's Big PR Fail | CNBC | Public Relations & Social Media Insight | Scoop.it
Auto firm Tesla is giving a New York Times reviewer a car. The goal was to show off Tesla's "electric highway" of charging stations for its electric car between Washington and Boston. The problem was that the car didn't make it.
Jeff Domansky's insight:

CNBC reports on a very interesting bad PR battle royal shaping between Tesla and The New York Times. Stay tuned!

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Content Curation: The Importance of Being "Stupid"?

Content Curation: The Importance of Being "Stupid"? | Public Relations & Social Media Insight | Scoop.it

It’s been just over a year since I started using Scoop.it  shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators.

 

I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox.

 

So, why the “stupid” in the headline?

Jeff Domansky's insight:

Curation is definitely not "stupid." Neither is Scoop.it - the best curation tool on the internet. Here's why!

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Guillaume Decugis's comment, February 11, 2013 10:28 PM
Thanks for spreading the love Jeff... and also for the hilarious anecdote on the Stupid voice recognition bug: great story! ;-)
Jeff Domansky's comment, February 11, 2013 11:57 PM
Thanks Guillaume. You know I'm a big Scoop.it fan ;-)
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Six Things CEOs Should Know About Corporate Core Values | Method Frameworks

Six Things CEOs Should Know About Corporate Core Values | Method Frameworks | Public Relations & Social Media Insight | Scoop.it

Organizational core values are a primary determinant of culture, employee satisfaction and business performance. This article addresses six core value topics that CEOs and business executives should know about.

The Six Topics

Below is the core value list:

Core values are the building blocks of organizational culture.The process of defining, measuring, and improving core values can be an excellent vehicle for improving organizational culture.Core values provide a common language to address unacceptable behaviors in a less threatening way.Core values guide decisions and emphasize what is important to the business as the organization continues to change and improve.Core values influence business performance.If core values have not yet been established, a step-by-step process described in this article can be followed to discover them....

Jeff Domansky's insight:

This post is worth sharing with your CEO...

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Tracy Cuajao's curator insight, August 22, 2013 8:21 PM

How to understand core values.

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Why You Should Never Tweet A News Release | The Buzz Bin

Why You Should Never Tweet A News Release | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it

...I was recently sitting in a webinar on news releases with my co-workers when the presenter recommended we tweet our news releases to promote them. I felt like gasping out loud. I tried to hold back and finally I just couldn’t. “I just have to say I do not agree,” I blurted. Our intern looked up curiously and asked why. My reasoning? Would you sit down with your friends and read your press release to them? No. Would you read it to a group of prospective new business clients? Would you pass it out to people as you walked down the street? NO. Or at least I hope not.

 

I have been asked many times to tweet a news release and every time it makes my blood boil. That’s not social. It’s not a conversation. It reminds me of the annoying person that only likes to talk about themselves, constantly. No one cares. It’s like shoving dry cereal down someone’s throat without stopping to offer them milk. And my favorite reason, “if you tweet it the media could see it.” Oh please, I assure you the media isn’t going to pick up your news release because you blasted it on Twitter....

Jeff Domansky's insight:

Great reminder that news releases don't qualify as a conversation in social media.

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We're All Playing The Content Game. Here's How To Do It Right. | Simply Zesty

We're All Playing The Content Game. Here's How To Do It Right. | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses.

 

Type ‘content’ into a company search on LinkedIn and you will get 66,794 results. Type in ‘social media’ and you will get 80,811 results.


This should tell you something. As social media grows and diversifies as an industry, content marketing is leading the charge here. It’s a (somewhat welcome) hangover from companies setting up social media profiles only to find they had nothing to populate them with. Content is now the main concern for brand and marketing managers. In fact, 39% of companies surveyed said that content was a priority area for them in 2013.

 

While there may be frustrations that ‘content’ exists as a catchall term at all, the reality is that it has now emerged as its own industry, where brands seek an easy solution to succeed in their new duty to fans to entertain on a daily basis. But there’s content for content’s sake and then there’s content that’s part of a considered business strategy. One that will do the jobs it intended to do in the first place: Attract, entertain and grow your online community. So how should you be approaching content?...


Jeff Domansky's insight:

Smart ideas and thinking about content...

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Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main

Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main | Public Relations & Social Media Insight | Scoop.it
The director of the Nielsen Norman Group said the top 10 intranets of the year did more than just streamline and pretty up. They pulled people together.

 

To have a top 10 intranet, you've got to think about more than just a website, Amy Schade, director at Nielsen Norman Group told the hosts of the Intranet Benchmarking Forum's monthly IBF Live program.

 

"We're looking for what's usable, but also what's inspirational," she said.

Schade said many of this year's winners made significant usability changes. For example, faceted searches—which enable users to search within categories rather than in one big chunk—were big this year. Making major changes to content was another thing the top 10 shared....

Jeff Domansky's insight:

Two excellent case studies of leading intranets - ONO and AIG.

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Native video content draws traffic to branded websites | Brafton

Native video content draws traffic to branded websites | Brafton | Public Relations & Social Media Insight | Scoop.it
Video marketing thrives when companies use native ad tools to host content on their own websites.

 

...Content and video marketing help brands createunique online experiences for their prospective and current customers. When organizations host a variety of media on their corporate websites, they pull viewers in and extend the time they have to communicate value propositions. Moving forward, video content may drive the most on-site conversions.

Jeff Domansky's insight:

Good insight into B2B, B2C marketing use of video content and trends.

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Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Public Relations & Social Media Insight | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.

 

One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.

 

In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....

Jeff Domansky's insight:

A very useful social media strategy to consider when managing online reputation.

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Tim O'Keefe's curator insight, February 6, 2013 11:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Pedro Barbosa's curator insight, February 6, 2013 12:21 PM

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Jeff Domansky's comment, February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
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Magazine mindset undermines tablet opportunity | memeburn

Magazine mindset undermines tablet opportunity | memeburn | Public Relations & Social Media Insight | Scoop.it

It is understandable that publishers want to take what works in one medium and replicate it as closely as possible on another and then hope to duplicate the business model minus a good chunk of the costs. But it is a strategy unlikely to be successful because it takes an antiquated view of our reading behaviour, namely insisting the magazine formatted reading experience is as relevant as it was 15 years ago when clearly it is not.

 

Take the research coming out of the Pew Research Center’s Project for Excellence in Journalism, a collaboration with The Economist Group, which shows that while 77% of tablet owners use their tablet daily, and 53% read news on their tablet every day, only 14% have paid for content on their tablet....

Jeff Domansky's insight: