Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Heineken Understands the Importance of Employee Culture | Danny Brown

Why Heineken Understands the Importance of Employee Culture | Danny Brown | Public Relations & Social Media Insight | Scoop.it

...I’ve written before about the value of your employees, and the very smart Leon Noone has shared his thoughts on the value of looking after your employees by creating the right culture and expectations from the start, as well as continuing to live by them.

 

Yet so many businesses miss this, and instead talk a good talk about customers while missing the walk when it comes to internal customers – your employees.

 

They’re the folks that represent your brand in public; they’re the folks that determine the customer experience; they’re the folks that keep the wheels turning. The importance of having the right culture and making sure there’s a good fit on both sides – brand/employee and employee/brand – is evident, as highlighted in this article from Forbes...

Jeff Domansky's insight:

Great reminder of the importance of employees as internal "customers."

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Dead bird in salad serves up Tesco crisis | The PR Coach

Dead bird in salad serves up Tesco crisis | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Tesco salad allegedly contained dead bird; company unresponsive so far 

 

This is one of those shocking stories about food product problems that tabloid TV and newspapers love. Before UK retailer Tesco could respond effectively, the story’s going viral.

 

Forget the UK horsemeat scandal. The Metro News headline said it all:

“Dead bird five inches long found in Tesco ‘ready to eat’ salad.”

 

Within minutes, the story was picked up on numerous UK media websites, competing newspapers and social media....

Jeff Domansky's insight:

Tesco's non-response in the first 12 hours is baffling. This crisis is just getting started. Stay tuned!

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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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We Love Public Relations

We Love Public Relations | Public Relations & Social Media Insight | Scoop.it
CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
Jeff Domansky's insight:

Here's a useful look at the PR profession in the UK.

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Social media customer service: understanding the risks | memeburn

Social media customer service: understanding the risks | memeburn | Public Relations & Social Media Insight | Scoop.it

Do you use social media for customer service? What is the purpose of your Facebook page, Twitter profile, Pinterest boards, and your YouTube channel? The primary function for most businesses starting out with building their brand on social media is to disseminate information to current and future customers...

 

Social media risks
With any marketing medium available today, social media also comprises of a couple of risks. One of the most important points to consider with any social media campaign is that no one can really hear your voice over a computer — maybe you have updated your status on your favourite social media channel about something humorous and someone took your tone of what you shared the wrong way. It is really important to not misuse social media as this can cause you and your business damage....

Jeff Domansky's insight:

The pitfalls of social media as customer service vehicle are many. Here's a few good reminders on the pitfalls to avoid.

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Selina Clark's curator insight, February 21, 2013 7:15 AM

Ae you using your social media in the right way?

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Lean Content Marketing | Liam Gooding

Lean Content Marketing | Liam Gooding | Public Relations & Social Media Insight | Scoop.it

I want to be honest with you. By reading this post you’re now part of an experiment  An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:

Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.

If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....

Jeff Domansky's insight:

Nice explanation of "lean" content marketing.

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RepMan: Lifelong listening | Steve Cody

RepMan: Lifelong listening | Steve Cody | Public Relations & Social Media Insight | Scoop.it

I'm a big believer in lifelong learning and the importance of listening before crafting a communications strategy, much less a campaign. 

But, I recently learned a very painful lesson by violating my own code of listen first, last and always.

The setting was a new business presentation to a professional services firm. Because I'd done so much work in the field over the years, I just assumed I knew what the prospect's challenges would be. Even worse, I was so blinded by the brilliance of what we'd built at Peppercomm over the past 18 months or so that I didn't listen when the prospects began to explain why they were firing a global, holding company and looking for a smarter, nimbler and more creative partner....

Jeff Domansky's insight:

What a great lesson on PR agency new business pitching from Steve Cody.

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Leaping the biggest hurdle to creative communication | Crescenzo Communications

Leaping the biggest hurdle to creative communication | Crescenzo Communications | Public Relations & Social Media Insight | Scoop.it

The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.


Writing for organizations is hard. Being creative inside organizations isn’t easy.

Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.

 

A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...

Jeff Domansky's insight:

Steve Crescenzo sees red when it comes to creative communications inside organizations.

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What Tesco is telling its employees about horsemeat | Rachel Miller

What Tesco is telling its employees about horsemeat | Rachel Miller | Public Relations & Social Media Insight | Scoop.it

Like many communications professionals, I am sure I’m not alone in wondering what internal communication activities have been taking place at supermarket giant Tesco in the wake of the horsemeat story.

 

What have they told store colleagues? Are the internal and external messages aligned? How are employees feeling about the headlines?

Jeff Domansky's insight:

Good look at the challenge of employee communications and crisis communications as the UK and numerous large companies deal with the horsemeat scandal.

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