Public Relations ...
Follow
Find tag "PR"
170.4K views | +187 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from Exploring Public Relations
Scoop.it!

Public Relations, Your New Name is Outreach

Public Relations, Your New Name is Outreach | Public Relations & Social Media Insight | Scoop.it
It has been possible to create your own marketing 'gravity' to attract prospects without relying anyone else (e.g. media). But that is beginning to change.

Via LPM Comunicação SA, Eliza Steely
Jeff Domansky's insight:

Add relationships to Joe Beaulaurier's "outreach" and you have what you need.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Phone call etiquette: 4 things journalists love | Ragan.com

Phone call etiquette: 4 things journalists love | Ragan.com | Public Relations & Social Media Insight | Scoop.it
Even in this digital age, as a PR pro you'll need to call a journalist at some point. When you do, remember these tips to stay on his good side.

...Whatever the reason, there are certain rules you need to follow when you pick up the phone to call a journalist. Remember, journalists are busy, and their phones ring off the hook all day. It's important to follow good phone etiquette when you call them so you can maintain good relationships and avoid being seen as a pest.

What can you do to make sure journalists don't hate you when you call?...
Jeff Domansky's insight:

Useful reminders for basic media relations from Mickie Kennedy.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Visual Content Creation Ideas | Powerful Content Tools

Visual Content Creation Ideas | Powerful Content Tools | Public Relations & Social Media Insight | Scoop.it
When we hear the term “content,” we usually think words. But content marketing is much more than that. Visual content, in fact, is one of the most powerful tools for increasing engagement, shares, responses, and more.

What are some easy ways to incorporate visual content into your marketing efforts?

Here are five types of visual content marketing that go beyond simple text!...
Jeff Domansky's insight:

Useful ideas for added visual impact in all content.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 examples of iPhone journalism by BBC's Nick Garnett | Journalism.co.uk

5 examples of iPhone journalism by BBC's Nick Garnett | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it
How BBC 5 live's North of England correspondent Nick Garnett is pushing the boundaries in mobile reporting

BBC 5 live's North of England correspondent Nick Garnett has done more than 5,500 broadcasts on the radio station.

At last week's news:rewired conference, Garnett said that if he has learnt one thing from his years in broadcasting it is "don't carry lots of gear".

...In explaining how his iPhone is now his vital kit, he shared five examples of how he has used it in place of a video camera, satellite truck and radio car....
Jeff Domansky's insight:

Wow! it'll work great for PR and blogging too. Great case studies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

#Avails: Yes, Now You Can Buy Hashtags Too | MediaPost

In a surprising development for the burgeoning real-time media marketplace, advertisers and agencies now have the ability to programmatically target and place ads online based on content that users tag as being most relevant to themselves and others. As part of its Programmatic Advertising Platform, ad tech developer RadiumOne is enabling “hashtag targeting.”

...Initially, Chahal says the hashtag targeting will be available via RadiumOne’s own social media platform Via.Me -- which currently reaches about 11 million users per month -- but over time, he says RadiumOne hopes to integrate with other networks that enable users to hashtag, including Twitter, Pinterest, and Instagram....
Jeff Domansky's insight:

Shhhhhh. Here comes #marketing!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Aussie DJ scandal: Does radio share the blame? | CNN

Aussie DJ scandal: Does radio share the blame? | CNN | Public Relations & Social Media Insight | Scoop.it
A suicide that followed an Australian radio prank is forcing American radio broadcasters to look in the mirror.

..."It was a feeding frenzy last week when the prank first happened," said Paige Nienaber, a radio consultant for about 100 stations. "We thought, 'This is the greatest thing ever!' Then, of course, it became a tragedy."

Although the story is Topic A on U.S. airwaves, where pranks and stunts are all too common, it's hard to know what's being said off the air -- when studio microphones are not live.

The blame is widespread, says 40-plus-year radio veteran Bruce Kelly. "Most of the industry people I've talked to are saying it's not the DJs' fault. But it does make radio as a whole look pretty stupid."...
Jeff Domansky's insight:

Radio reconsiders but will soon be back to the same old tricks for ratings.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Creative Secret Sting Uses To Write New Songs | Fast Company

The Creative Secret Sting Uses To Write New Songs | Fast Company | Public Relations & Social Media Insight | Scoop.it
Does Sting have a creative secret for writing a hit new song? Is there a trick Neil Simon uses to get ideas for plays?

Semantic intuition is responsible for any number of creative works--including much of Sting's repertoire, the movie "The Princess Bride," and "The Odd Couple." Use this brainstorming technique to improve your creativity and power innovation....
Jeff Domansky's insight:

if you're looking for a creative breakthrough, this may help you...

more...
No comment yet.
Rescooped by Jeff Domansky from Multimedia Journalism
Scoop.it!

How to Shoot Video from a Smartphone Like a Pro - 10,000 Words

How to Shoot Video from a Smartphone Like a Pro - 10,000 Words | Public Relations & Social Media Insight | Scoop.it
How to Shoot Video from a Smartphone Like a Pro

Via Andy Bull
Jeff Domansky's insight:

Great tips for journalists, PR, storytellers and content pros

more...
Andy Bull's curator insight, December 11, 2012 5:03 PM

These days, carrying around a full video rig is the last thing a journalist wants to do when in the middle of important breaking news. Thankfully, the smartphone is rapidly becoming the go-to option for capturing news as it happens, and the rise of HD quality video in such a small package means that more important and newsworthy moments are being captured and shared throughout the world.

Scooped by Jeff Domansky
Scoop.it!

The Biggest Disruptions To Hit The Ad Industry In 2013 | Forbes

The Biggest Disruptions To Hit The Ad Industry In 2013 | Forbes | Public Relations & Social Media Insight | Scoop.it
What will be the biggest disruption in the advertising industry in 2013? We recently took that question to ad executives.

 

Here, their responses...

 

[Mostly predictable but several good ideas ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Fired! Cleartrip discharges Buzz PR after “three strikes” of spamming

Fired! Cleartrip discharges Buzz PR after “three strikes” of spamming | Public Relations & Social Media Insight | Scoop.it

Travel booking website Cleartrip has announced that it has broken up with its public relations agency Buzz PR after the latter was found to have been spamming bloggers.

 

Travel booking service Cleartrip claims to maintain strict policy of not sending customers unwanted emails. This is central to the firing of Buzz PR, Cleartrip explained in a blog post.

 

The straw that broke the camel’s back was a tweet by Kiran Jonnalagadda, founder at HasGeek....

 

[No excuse for a PR agency to spam journalists and bloggers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Olive Garden Suffering From Bad PR After Anti-Obamacare Comments

Olive Garden Suffering From Bad PR After Anti-Obamacare Comments | Public Relations & Social Media Insight | Scoop.it
Darden Restaurants, Inc. — owner of Red Lobster and Olive Garden — is battling back negative press attention in light of its October announcement that the company will use Obamacare as a reason to shift to part-time employees.

 

On Tuesday, the company released a statement revising down its prediction of profits, which led to a huge drop in stocks. Darden attributed the change to the negative attention around its stance on Obamacare, and promised to deal with the health care reform law “in ways that work for our employees“...

 

[PR failjust keeps on ticking ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seeing Is Believing: Visual Content Critical For Engagement in Marketing, PR and Social Media

Seeing Is Believing: Visual Content Critical For Engagement in Marketing, PR and Social Media | Public Relations & Social Media Insight | Scoop.it
Matter Communications recently conducted a survey of marketing professionals regarding the use of visual content as a tool in various marketing disciplines, including online and collateral production, social media, and public relations.

 

The results overwhelmingly confirm the effectiveness of visual content as a key to engagement across all marketing materials.

 

"We're seeing in our clients' marketing and public relations programs that pictures, video and infographics are crucial to better engagement; and the results of this survey certainly underscore that point," said Scott Signore, CEO of Matter Communications, in a news release. "Brands of all flavors see higher engagement with their customers when they deploy visual content across their marketing disciplines — from social and public relations, to web site content and even static marketing materials like annual reports."...

 

[Got pictures? They're essential for higher engagement ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

MHPM's Infographic CSR (Corporate Sustainability Report) | Cool Infographics

MHPM's Infographic CSR (Corporate Sustainability Report) | Cool Infographics | Public Relations & Social Media Insight | Scoop.it

MHPM Project Managers has taken a different approach with the release their first CSR (Corporate Sustainability Report).

 

Instead of the normal text report that other companies release, MHPM created an infographic poster with all of their sustainability information. It serves as a great example to their clients of how even CSR data can be designed in an engaging way.

 

[Innovative model and CSR reporting tool~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from We're in Business
Scoop.it!

Surprise? Study reveals that people don't like social media marketing | Leaderswest

Surprise? Study reveals that people don't like social media marketing | Leaderswest | Public Relations & Social Media Insight | Scoop.it
This week, Australian research agency Truth Serum published results of a poll detailing the most hated social media marketing practices for users.  The results read like a best practice list from any other site.

What is illustrative about this study is that it reinforces that users don’t use social media to see marketing content, anymore than people watch TV to see commercials. In a perpetually contentious relationship like that, insights like “social media turnoffs” aren’t necessarily informative of what businesses should be doing, but they must be understood nonetheless. ...
Via Chana Andler
Jeff Domansky's insight:

This is a must-read for content, marketing and PR pros - an eye opener.

more...
No comment yet.
Rescooped by Jeff Domansky from Multimedia Journalism
Scoop.it!

3 Easy Tools for Building a Professional Website | 10,000 Words

3 Easy Tools for Building a Professional Website | 10,000 Words | Public Relations & Social Media Insight | Scoop.it
These days, finding freelance (or even full-time) work without an established and thoughtful web presence is next to impossible. It’s important to have an online presence that’s “Google-ready,” with a smart-looking website that shows off your professional work in a formal yet stylish setting, to lure publications into your professional brand and show them your best work.

But it’s hard to quickly put together a professional portfolio website with a dearth of disposable skills and time, and not many freelancers have the extra budget to hire a web designer.Thankfully, there are some fast, simple and stunning portfolio-building websites that will not only put your work online but also do it with the right amount of flair. Here are three standouts, with their ease and good looks, that can give you a great portfolio website without breaking the bank....
Via Andy Bull
Jeff Domansky's insight:

Pressfolios, Wix and Carbonmade are easy-to-use, free or inexpensive portfolio tools for a wide range of uses.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Eight Google+ tools for journalists | Journalism.co.uk

Eight Google+ tools for journalists | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it
A journalist's guide to Google+: A list including some of the newer features you might not know about.

If you are one of those people who signed up to Google+ in the early days but find you do not use the social network on a regular basis, here are a few tools you should know about.

Several of these were discussed in a presentation given by Ian Barber, senior developer advocate at Google+, at last week's news:rewired conference.

You can see his presentation slides, which illustrate several of the tools...
Jeff Domansky's insight:

This may make early adopters like me revisit and rediscover Google+. For PR, marketing and blogging pros, these tools are looking better all the time.

more...
Roberto Grossi's curator insight, December 14, 2012 3:19 AM

E' giunto il momento di dare più spazio a Google+, un social network ancora un po' sottovalutato.

Scooped by Jeff Domansky
Scoop.it!

It’s That Time of the Year Again | Pollack PR Marketing Group

It’s That Time of the Year Again | Pollack PR Marketing Group | Public Relations & Social Media Insight | Scoop.it
Around this time of the year, surprises happen and I am not talking about surprise holiday gifts.

People become kinder to each other, more generous, show more care about the less privileged than they are and generally act in ways that they would never consider the whole year through.

What else happens, are lists…

For the third year in a row, we consider the top defining moments in PR not just for what they are – a moment in time or just a blip that made the news – rather for their implications, such as lessons learnt or the impact in our industry....
Jeff Domansky's insight:

Nice list of 2012 PR moments and video from the Pollack Group.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Google’s Designers Are Quietly Overhauling Search | Fast Company

How Google’s Designers Are Quietly Overhauling Search | Fast Company | Public Relations & Social Media Insight | Scoop.it
On the same day that Larry Page became Google’s CEO for the second time, he ordered a redesign of all its products.

Google Search’s designers are treating what was once just an ugly list of links like a software application.
Jeff Domansky's insight:

They've got a long way to go at Google. Imagine if they could harness Apple-like design for their products? Larry?

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A List of 20 Free Tools for Teachers to Create Awesome Presentations and Slideshows

A List of 20 Free Tools for Teachers to Create Awesome Presentations and Slideshows | Public Relations & Social Media Insight | Scoop.it
Creating presentations and slideshows is one of the needed skills for both teachers and students. Unfortunately many teachers still find it hard to arrange data into a catchy slideshow to share with students.

Below is a list of some of the best free tools teachers and students can use to create awesome slideshow and presentations. I have already reviewed all of these tools and therefore attest to their usability....
Jeff Domansky's insight:

This is a superb resource of presentation tools for marketing, PR and content pros.

more...
No comment yet.
Rescooped by Jeff Domansky from Hybrid Public Relations
Scoop.it!

What the duck? Giant bath toy sails down the Thames – Now. Here. This. – Time Out London

What the duck? Giant bath toy sails down the Thames – Now. Here. This. – Time Out London | Public Relations & Social Media Insight | Scoop.it
Commuters travelling near the river this morning were left wondering if they’d had something slipped into their Weetabix, as a giant rubber duck casually paddled down the Thames.

Via Joana Machado
Jeff Domansky's insight:

Hard not to smile at this publicity stunt and perfect photo op.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The changing role of PR in the era of 'Pageview Journalism' | ZDNet

The changing role of PR in the era of 'Pageview Journalism' | ZDNet | Public Relations & Social Media Insight | Scoop.it
What happens when PR companies develop the ability to drive traffic to news stories about their clients?

 

It seems a bit strange that people in New York, the media capital of the world, have only just discovered "Pageview Journalism."

 

Popularity has been driving online journalism for sometime, I started writing about it more than 2 1/2 years ago in May 2010, noting that reporters are increasingly rewarded based on the traffic they bring, either through direct cash compensation, or by a boost up the editorial ladder, which is essentially the same thing....

 

Can PR companies drive traffic to a story that I write?

 

If they can they are golden. Reporters will take their calls over any others.

 

[A perfect irony for journalism and PR writes Tom Foremski ~ Jeff]

more...
Tom George's comment, December 11, 2012 8:00 AM
Nice curation Jeff. Question. Do you have any interest in setting up a profile and sharing some of your curation on Internet Billboards? We have a great community going. Let me know. I have been following your curation as you know.
Scooped by Jeff Domansky
Scoop.it!

Don't Release Names Until The Families Have Been Notified? | Mr. Media Training

Don't Release Names Until The Families Have Been Notified? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
In crisis communications, the best practice is to notify the families of any dead people before confirming their names to the media. But is that practice becoming outdated?

 

...It’s not just news organizations that have traditionally honored the “wait until families are notified” rule. Imagine you’re a plant manager and that an industrial accident just claimed the lives of three of your workers. Even if you know the names of the employees, crisis communications best practices advise you to notify the families before releasing the names to help spare them the additional agony of learning about the death of their loved one through a television report.


But that Capitol Hill shooting, which took place 14 years ago, predated social media and the proliferation of blogs. So when I saw this tweet in my stream last week, it made me pause...

 

[Brad Phillips writes about the challenge of always-on social media ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Dell Launches Unit Providing Social-Media Strategy to Brands | Advertising Age

Dell Launches Unit Providing Social-Media Strategy to Brands | Advertising Age | Public Relations & Social Media Insight | Scoop.it
dell is eyeing a new revenue stream in what's already a crowded space: social-media strategy.

 

The PC giant is launching a social-media services group that will be competitive with digital agencies, startups such as Dynamic Signal or Crimson Hexagon, and enterprise giants such as Salesforce and IBM as it attempts to transform away from PCs and toward business services.

 

Dell has been providing both social "listening" and strategy services to 10 clients on a test basis over the past year, including the American Red Cross, Aetna, Caterpillar, Kraft Foods and Clemson University. Now it's planning to make its services available to both new and existing Dell clients....

 

[Interesting strategy to develop social media service offering by Dell computers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

WealthEngine Releases New White Paper to Help Nonprofit Organizations Improve Their Fundraising Effectiveness Via Social Media | Bulldog Reporter

WealthEngine Releases New White Paper to Help Nonprofit Organizations Improve Their Fundraising Effectiveness Via Social Media | Bulldog Reporter | Public Relations & Social Media Insight | Scoop.it

WealthEngine announced the release of a new white paper, "Fundraising's Social Revolution: How Social Media is Changing Nonprofit Culture and Practice"...

 

Organizations and individuals who are interested in getting started with social media or wanting to take it to the next level will find foundational information, as well as recommendations from well-known experts and practitioners, such as Beth Kanter, author of The Networked Nonprofit and Beth's Blog: How Nonprofits Can Use Social Media, and Dan Michel, digital marketing manager at Feeding America. These insights, as well as WealthEngine's survey of 1,300 prospect development and fundraising professionals on their social media activity, helped shape the strategies outlined in the paper including how to:

*  Create a social media culture
*  Implement new social technologies
*  Apply best practices & tips
*  Follow ethical guidelines...

 

[Free white paper with great nonprofit PR, social media resources, tips and case studies ~ Jeff]

more...
The Alford Group's curator insight, August 2, 2013 1:17 PM

As social media grows as a fundraising or engagement strategy for many nonprofits, others are starting to see the benefits. A well implemented strategy can really pay off in terms of growing your donor or supporter base. This is a great read with lots of insight into how to get started or improve your social media practice.

Scooped by Jeff Domansky
Scoop.it!

Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers

Is Bad Customer Service PR's Worst Enemy? Consumers Are Defecting From Brands in Growing Numbers | Public Relations & Social Media Insight | Scoop.it
In 2012, one in five consumers switched companies they buy from, including wireless phone, Internet service and retailers, according to new research released today by Accenture. This marks a five percent increase in switching over 2011 levels. 

 

However, the eighth annual Accenture Global Consumer Survey also found that the majority (85 percent) of consumers say the companies could have done something differently to prevent them from switching....

 

[Accenture report: Valuable insight into consumer purchase, online behavior & retention ~ Jeff]

more...
No comment yet.