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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Succession of mysterious packages keep journalists guessing | PR Examples

Succession of mysterious packages keep journalists guessing | PR Examples | Public Relations & Social Media Insight | Scoop.it

...A ‘synthpop’ duo (I’ve no idea, I’m afraid) were behind a succession of mysterious packages sent to the Pop Justice office.

 

On January 9th, Pop Justice posted this blog, concerning an old school portable cassette player they received in the post:

 

It didn’t have a tape in it and a letter, signed off with a simple H (the eagle-eyes may have spotted an H on the cassette player above, too) told them to keep it handy:

 

Yesterday, Pop Justice’s Peter Robinson blogged again.

 

A hand-written letter, sent from Russia, told how there was a jacket waiting in a dry cleaners with something in one of its pockets, enclosing a collection ticket and address....

Jeff Domansky's insight:

Good old-fashioned publicity stunt showing creativity...

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Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold

Track Compelling Content Titles with 12-Step Title Optimization | Tracy Gold | Public Relations & Social Media Insight | Scoop.it
Titles play a key role in getting eyes on your content. Create compelling content titles based on your analytics using this 12-step process.

 

In the content marketing rush, it can be hard to slow down and think about an essential element of each piece of compelling content: its title. Yet titles feed onto social media sites and play a big role in search engine optimization (SEO). 


Because of this impact, titles also influence the amount of traffic a content marketing blog garners, as the Content Marketing Institute recently found out. Over the past couple of months, I’ve been working with CMI to figure out exactly what makes a good title, and how to make every single title shine.

Forget guesswork and gut feelings — we dug deep into CMI’s analytics to find out exactly which types of titles made the traffic roll in. Of course, many factors play into blog post traffic, but our research shows clear correlations between certain types of titles and higher or lower page views....


Jeff Domansky's insight:

Not only does Tracy Gold provide a valuable analysis of the impact of titles on content readership, she suggests a blueprint to track and improve your ROI. A good read for serious content marketing pros.

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A PR Pro’s Guide to Google+ Communities | HyperText

A PR Pro’s Guide to Google+ Communities | HyperText | Public Relations & Social Media Insight | Scoop.it
A PR Pro's Guide to Google+ Communities and our prediction for its success

 

...The concept of a group discussion site is nothing new (think Facebook Groups, Yahoo! Groups and LinkedIn groups) but what sets Google+ Communities apart is the integration of the topical groups into the social platform.  For example, members of a group can capitalize on the hangout feature of Google+ and take part in a video chat within the group. Additionally, because the communities ‘live’ on Google, the Events calendar feature is enabled within communities, allowing photo sharing and event management to happen more easily.

 

One of the biggest differences in Google+ Communities versus other discussion groups is that you don’t have to actually visit the community’s URL to take part in the conversation. Users can share links directly with their communities simply using the +1 button that is now integrated into most social sharing technologies.  Another function unique to Google+ Communities is that conversations can be tagged and categorized, so members can find pieces of the discussion that are most relevant to them....

Jeff Domansky's insight:

Quick introduction to several good features of Google+.

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Something to Cheer About - Exciting Results from the Council’s Q4 Survey | Council of Public Relations Firms

Something to Cheer About - Exciting Results from the Council’s Q4 Survey | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

The Council’s Q4 survey results are in, and our industry is surpassing even last year’s strong showing.


A full 81% of firms reported that 2012 revenues would come in higher than revenues the year before. In our survey a year ago, that number was only about 70%. Firms this time around reported revenues increasing by an average of just under 14% year over year—an extremely healthy uptick. A full 61% of firms reported a higher headcount compared with the previous year, with less than 10% of firms reporting fewer employees on the rolls. No firms anticipated lower budgets in 2013, and about a third anticipated higher budgets.

 

It gets better. Nearly half our respondents claimed that new business opportunities in 2012 were “more integrated than ever,” as opposed to 39% who said it was in “mostly traditional PR, plus social/digital” and only 5% who said it was “mostly traditional PR.” A small majority (53%) reported that they were gaining more of clients’ budgets than their competition from digital/social shops and ad agencies, with the rest saying the situation was remaining stable....

Jeff Domansky's insight:

Council of Public Relations Firms is upbeat about 2012 PR agency results.

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Survey: Users trust social media as news source | Politico

Survey: Users trust social media as news source | Politico | Public Relations & Social Media Insight | Scoop.it
Voter trust in political information from Facebook, Twitter and other social media services is now on par with that in traditional news sources, according to a new survey shared with POLITICO.


Recent years have seen candidates increasingly devoting time and resources to developing their social media presences, with President Barack Obama’s reelection campaign widely admired by experts in both parties for its massive data and analytics operation....

 

“There needs to be an authentic commitment in social media” by candidates,” said David Rehr, a professor at the school. “They’ve got to take it very seriously.” Social media “is an information source that has to be reckoned with.”

 

The survey finds that nearly two-thirds of voters reported that political information on social media was either higher quality or on par with traditional media outlets. For users younger than 25, 71 percent put the same or greater level of trust in content....

Jeff Domansky's insight:

This is good news for social media savvy politicians and their teams but not necessarily good news for traditional media unless they are ramping up their social media efforts.

 

Without the traditional media filter, direct access can be powerfully effective if well managed.

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PR professionals are not 'yes men' when pressured to be unethical, Baylor study finds | e! Science News

PR professionals are not 'yes men' when pressured to be unethical, Baylor study finds | e! Science News | Public Relations & Social Media Insight | Scoop.it

Public relations professionals who have provided ethics counsel to senior management are at least as fervent about serving the public interest -- sometimes even more so -- as they are about their duty to their organizations, according to a Baylor University researcher. A new study of 30 senior public relations professionals, most of whom had served as an "organizational conscience," showed the individuals viewed themselves as an "independent voice" in the organization and not "mired by its perspective or politics," said study author Marlene S. Neill, Ph.D., a lecturer in the department of journalism, public relations and new media in Baylor's College of Arts & Sciences....

Jeff Domansky's insight:

This is an important study for PR professionals concerned about ethics. It highlights some of the big challenges for strategic PR people speaking up about ethical issues to senior management, clients or colleagues.

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13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes

13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite | Forbes | Public Relations & Social Media Insight | Scoop.it

After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists.  You also – with more rarity – get to meet the real deal.  So, I was very pleased when he agreed to sit down and chat on topics ranging from the new directions for marketing, listening and relationships, and why “lurking” in social is a good thing....

Jeff Domansky's insight:

What a superb interview with a thoughtful social marketing leader. Social CMO Ted Rubin shares a range of terrific insights:

-  "Bloggers, or micro-publishers are totally democratizing content and creating what truly is “New Media.”

-  "Consumers now have a heavy hand in the control of your brand… it is now “Generation WE,”

-  "For years, PR was about control of the message.  Say as little as possible and control it yourself.  Now, with social media, it has been turned on its head – other people control and can freely comment on or interact with your message and share their feelings or perceptions."

-  "Social media is not a passing fad… and influencers are emerging every day. Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference."

-  "If you allow your employees to listen and really hear what is being said, you actually give them the ability to build relationships with your brand’s supporters and your detractors. This is your ability to build digital relationships."

-  "What I see happening is that you will gain a lot of traction with the so-called “lurkers” – the silent observers – in your communities and not just with the people you are directly engaging with. Lurkers are engaging with you by watching how you interact with your communities.  These are some of the most important people in your network."

-  "Relationships are the new currency… the digital revolution has turned marketing on its head"

-  "ROR isn’t a new concept in marketing; it’s the value that accrues over time through loyalty, recommendations and sharing."

-  "Do not underestimate the value of those who simply lurk, search, and absorb content."

-  "ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing."


Just read the post at Forbes and you'll be inspired by RubIn's fresh ideas. I'm looking forward to reading his book.

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Effective Internet Marketing | Visual.ly

Effective Internet Marketing | Visual.ly | Public Relations & Social Media Insight | Scoop.it

This infographic details the prevailing trends for for effective online marketing, with some strong numbers to support each channel. It is interesting to note that 89% of marketers say that they are maintaining or increasing their budgets that focus on these trends. Perhaps this is because inbound marketing costs 61% LESS per lead than traditional, outbound marketing....

Jeff Domansky's insight:

Here's an interesting info graphic that features tips for various social media channels.

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Martin (Marty) Smith's curator insight, January 16, 2013 9:59 PM

Such great "sell the C level" stats here I hardly know where to begin. My favorite stat from this excellent Visual.ly Infographic is companies with 51 blog posts ore more get 77% more inbound leads. Think content marketing isn't important? Let me know how that Luddite thing works out for you. Be sure to send a postcard (lol).

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3 Great Examples Of Curated Content Marketing | Herve Peitrequin

3 Great Examples Of Curated Content Marketing | Herve Peitrequin | Public Relations & Social Media Insight | Scoop.it

The future of the web won’t be about content sites that drive traffic to commerce sites. It won’t be about shopping sites or price matching sites that drive consumers to the lowest price sources. 

 

The future is about curation, the thoughtful and useful aggregation and organization of content, context and commerce.

 

Here are three examples of how embracing content can drive engagement, community and ultimately commerce.


Via Herve Peitrequin, massimo facchinetti
Jeff Domansky's insight:

Good lessons for content marketing and blogging...

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Herve Peitrequin's curator insight, January 16, 2013 4:36 AM

3 great examples of curated content not only as a marketing tool, but also as a new business model. Great article!

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Digital Storytelling with Video | National Service Knowledge Network

Digital Storytelling with Video | National Service Knowledge Network | Public Relations & Social Media Insight | Scoop.it
How to Tell Your Story

Tell stories through the voices of the people you serve, and/or your staff/members/volunteers. Check out these 7 Guidelines for Telling Your Organization’s Story and learn more about the Art and Strategy of Storytelling.

Plan - So you're ready to make a video for your organization. If you're planning to upload it to YouTube, remember to make it no more than ten minutes long.

 

You may want to use storyboarding to plan your video. Check out these production planning tips from See3, and this post from Idealware: Creating a video? A few things to consider before you shoot.


Via José Carlos
Jeff Domansky's insight:

Though it's aimed at nonprofits, these digital storytelling tips are practical and useful for any PR, content marketing or marketing pro.

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National Service Knowledge Network's comment, May 8, 2013 7:50 PM
Hey, that's from our website! I just noticed some broken links on that page, though - in the process of fixing. Stay tuned!
Karen E Smith's comment, May 8, 2013 10:20 PM
Thanks for looking at those links. It's a good link for me http://efolklore.blogspot.ca/
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The fiction of the quick hit in PR | SHIFT Communications

The fiction of the quick hit in PR | SHIFT Communications | Public Relations & Social Media Insight | Scoop.it

One of the most common questions asked of us in the PR and earned media world is, “I need a quick hit. Can you get me a quick hit?”, implying that a company needs very fast, very short term audience generation. Unless you’ve got something absolutely groundbreaking, mind-blowingly awesome, the chances are that no agency, even us, will get you what you want – the world beating a path to your door instantly at relatively low cost due to favorable media coverage. Why? The quick hit is largely a myth....

 

When was the last time you found a situation in which you trusted someone instantly that turned out to be legitimate? Chances are it was long ago, and highly unusual. Trust takes time; the idea of creating mass amounts of trust instantly is simply a fanciful fiction....

Jeff Domansky's insight:

Where's the real ROI? Chris Penn suggests it's in the long-term...

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Why I Won’t Be Retweeting Mashable Stories This Year | Doktor Spinn

Why I Won’t Be Retweeting Mashable Stories This Year | Doktor Spinn | Public Relations & Social Media Insight | Scoop.it

I won't be retweeting Mashable stories this year. I understand how this sounds, believe me. But give me a chance to explain....

Why? If you’re pressed for time, here’s the elevator pitch:

 

I don’t want to be one of thousands retweeting news stories from mega sites this year. For better use of my energy, rather than echo-chambering the news, I will do a better job of sharing other bloggers’ perspectives instead....

Jeff Domansky's insight:

Jerry Silfwer adds a refreshing point of view on retweeting mega news site stories versus blogger posts. I like where he's coming from...

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How Public Relations Can Help SEO | Social Media Today

How Public Relations Can Help SEO | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Getting others involved in your SEO strategy can sometimes cause too much confusion, but a public relations department is one place that can actually give you some real help. By enlisting the help of others, your SEO strategy can move to a new level. Public relations often has quite a few high profile connections and quite a few different avenues to help you gain visibility, so it’s important not to let this department pass you by. This leaves many businesses to that simple question: Why haven’t I been using public relations before, and how can I get started right away? Fortunately, the answer isn’t too difficult. Once you really dive into the subject you’ll be wondering why you didn’t consider the help of public relations in the first place.

 

Top 6 Ways Public Relations Can Help Your SEO Efforts

It is first important to understand what public relations actually is and how it works online. In short, a public relations department is in charge of creating relationships and connections with large publications and other businesses that can offer publicity for a company. Amongst their many responsibilities comes online work. A few ways that they can really help your SEO include...

Jeff Domansky's insight:

Nice overview of what PR can bring to SEO...

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Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel

Content Marketing Strategy: Leverage Paid, Owned, Earned Media | Rob Yoegel | Public Relations & Social Media Insight | Scoop.it
Content marketing that combines paid, earned, and owned media is a simple strategy that leads to publisher partnerships that can drive success for both parties.

 

When I discuss our content marketing plans — and our budget — I make a point of letting all publishers know that my goal is to become a partner with them. And if you talk to anyone I’ve purchased advertising from, many of them have not only become good friends, but we’ve also helped each of our businesses grow in the process.

 

The ad placements are just one part of a three-legged media stool that combines paid, earned, and owned media. This convergence helped create a simple content marketing strategy that led us to start thinking about publishers in a whole new way while putting an end to interruptive advertising....

Jeff Domansky's insight:

A really valuable look at integrated marketing strategies from Rob Yoegel. Are you using all three -- paid, owned and earned?

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Nonprofits: Reach Consumer Audience, Avoid Content Marketing Problems | Content Marketing Institute

Nonprofits: Reach Consumer Audience, Avoid Content Marketing Problems | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it

Michael Buller shapes content marketing strategy at the Dana-Farber Cancer Institute. Learn how he targets a consumer audience and overcomes industry challenges....

 

Beyond our traditional social media channels (Facebook and Twitter), I think SlideShare has been the most successful. Some of our videos have really done well separately, just as YouTube videos and the videos that we link from our site.


For our research publications, we’ve created separate apps for all the various tablets. That’s been a little disappointing in terms of the number of downloads. They’re free apps, but we can’t seem to get as many interested eyeballs as I would like. I think it’s difficult, as people aren’t actively searching for this type of info. It’s not something they say: “Oh, cancer research. That would be a fun app!” So trying to get some attention to that amidst all the thousands and thousand of apps out there, and trying to drive traffic to the apps that we’ve created has been challenging for us....



Jeff Domansky's insight:

This is a great interview about content marketing strategies with Michael Buller at the Dana-Farber Cancer Institute. Lots of tactics and ideas for any content marketer, nonprofit or for-profit.

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Bridging the Advocacy Gap with Social Media, Part 2 | Capstrat

Bridging the Advocacy Gap with Social Media, Part 2 | Capstrat | Public Relations & Social Media Insight | Scoop.it
The world of social media provides a clear road map for how to bridge the 'Advocacy Gap'. Will the advocacy technology world follow it?

 

What capabilities would an advocacy platform need to provide to make effective advocate storytelling a reality?

 

Last week on the blog, I began focusing on the concept of the advocacy gap. Research, compiled in a report titled “The Advocacy Gap: Research for Better Advocacy,” notes that for the better part of the past 20 years, Capitol Hill offices have faced an ever-increasing crush of online constituent communication.

 

The world of social media has followed much the same path. And, as social media has continued to evolve, some clear trends have developed on how to cut through the communications clutter...

Jeff Domansky's insight:

Here are some valuable suggestions on how to use social media for effective advocacy.

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Social media and the rolling news vacuum | The Media Blog

Social media and the rolling news vacuum | The Media Blog | Public Relations & Social Media Insight | Scoop.it

When a helicopter crashed in a densely populated part of London around 8am today, next to one of the busiest trainlines in Europe and a large bus station, the news was always going to be broken, within seconds, by members of the public on Twitter, armed with camera phones.


Twitter user Craig Jenner was one of the first to put a picture on Twitter which was shared far and wide.


What happened next is indicative of the way the media are increasingly playing catch-up on such stories, moving from reporting to aggregating (or curating, if you must) - images, eye-witness accounts and videos. Journalists were asking to use the picture with a credit and were trying to get Jenner on the phone...

Jeff Domansky's insight:

This is a really interesting story about a news story and how mainstream media were chasing  citizen journalists to get eyewitness accounts and reports. the Twitter feed provides a nice sense of reality. Lots of lessons for PR pros too.

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Professor Sanabria's curator insight, January 17, 2013 11:12 PM

Este es un artículo muy interesante sobre el rol del público en el quehacer noticioso. Agradezco a Jeff Domansky el haber añadido esta noticia a Scoop.it!

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5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog

5 Cool Content Marketing Infographics You Shouldn't Miss | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their stuff. On a social web it is about engaging through content first.

 

...Content’s role in this is about creating such great value whether that is entertainment or education that it engages your customers and prospects....

 

Here are 5 Infographics that share some valuable insights into how the content marketing game plays out on the world wide web....

Jeff Domansky's insight:

There's no question content marketing is all the buzz. The challenge of course is to produce the top quality content that gets you higher up in the search engines and lots of attention in your chosen social media channels. You'll enjoy these five excellent infographics and their content marketing tips.

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Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan | The Atlantic

Rebranding Lance Armstrong: Marketing Pros' 6-Step Recovery Plan | The Atlantic | Public Relations & Social Media Insight | Scoop.it
Through PR, all things are possible. Maybe.

 

Lance Armstrong's career as a public figure, it would seem, is over. After all, he did not one but several of the lowest things you can do in sports (and life, really): He cheated, he lied about cheating, he allegedly harassed and persecuted those who told the truth about his cheating—and worst of all, he became an international hero in the process. Now that the U.S. Anti-Doping Agency has found Armstrong on the wrong end of "conclusive and undeniable proof" of a decade's worth of performance-enhancing drugs, and he's been banned from cycling for life and stripped of his seven cherished Tour de France titles, the public's regard for Armstrong has tumbled from Superman status down to the depths of disappointment and scorn.

 

But if disgraced heroes like Barry Bonds, Mark McGwire, Martha Stewart, and Tiger Woods taught us anything, it's that there's always a way to crawl back into the public's good graces—with the help of some powerful image-rehab magic conjured up by a trained professional, that is.

 

What, if anything, can be done to help rebuild Armstrong's image? Lance Armstrong, after all, isn't just a man. He's a marketable brand, too. Since it launched in 1997, his foundation Livestrong (formerly known as the Lance Armstrong Foundation) has raised more than $470 million for cancer awareness and research. So I asked four professionals in brand management, public relations, and consulting what advice they would give to Armstrong to help salvage what's left of Brand Lance...

Jeff Domansky's insight:

Here's some useful crisis PR and branding you should place from the experts to help Lance Armstrong refurbish his reputation... maybe.

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Laura Killgour's curator insight, March 13, 2013 12:34 AM

Brand management is important for any product and when that brand loyalty is ruined it will be hard get that loyalty back. I personally don't believe that Lance Armstrong should be rebranded as such, as he simply cheated and lied, his brand was based on what we thought was a remarkable story of overcoming cancer and then winning 7 Tour de Frances. He has lost the trust and loyalty he once had by many worldwide and to gain this back will be long and difficult. Going to Oprah to do an interview, I believe was a smart move, Oprah is seen as a trustworthy and very credible celebrity, therefore poeple would view her as getting the truth and maybe viewing Lance Armstrong in a different light.

Holly Eden's comment, March 13, 2013 4:12 AM
An idea i would like to add is that by communicating to the world through the likes of Oprah, the perception of Lance Armstrong as a brand may entice people to think twice. The use of IMC here is obvious, with direct marketing appealing to people to change their view on the Lance Armstrong brand. A personal example from my own experience of listening to Lance Armstrong on Oprah is that I respected him a bit more after the interview, therefore this shows my perception of the brand had changed.
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The Twitter Redesign We Would All Love To See | Simply Zesty

The Twitter Redesign We Would All Love To See | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Considering how Twitter's main site has seemed to regress in recent times and greater attention has been placed on the mobile app, we've decided to give the site a makeover and show how the site can be improved...

 

We understand that Twitter is designed more for mobile, but considering how neglected its desktop site feels – and especially since it is its main source of revenue – we decided to take matters into our own hands and present our vision of how Twitter should look and feel.

The Aim

Before starting the redesign, it was important to look at what Twitter does right first and incorporate those features into the new look. For one, its simplicity is its greatest strength, and so the overall aim was to evolve the platform instead of creating an entirely new interface from scratch.

 

While it’s very tempting to fill the entire page with different columns and boxes to give users more features to interact with, doing so would make the page busier, which would compromise the overall experience. Therefore, we limited the design to two columns and placed tweets on the left-hand column to maintain consistency....

Jeff Domansky's insight:

Wow. Just wow! I hope Twitter is watching. This is a wonderful and whimsical "what if?" redesign of our favorite social media channel from the very creative folks at Simply Zesty...

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PR Fail: Cinemark Invites Families of Aurora Shooting Victims to Theater Reopening | PRNewser

PR Fail: Cinemark Invites Families of Aurora Shooting Victims to Theater Reopening | PRNewser | Public Relations & Social Media Insight | Scoop.it

A note to readers: While most of the PR failures we write about are unfortunate, they are also amusing (on some level). This one, however, cannot be categorized as anything but horrifically insensitive, bordering on cruel.

 

Relatives of the victims of last summer’s movie theater shooting in Aurora, Colorado recently received invitations from Cinemark USA to attend the reopening of the same theater at which their loved ones lost their lives. The invitations, which were sent just after the holidays, urged recipients to “reserve [their] tickets” for an evening of remembrance and a movie to follow.

 

In response, family members sent a strongly-worded letter to Cinemark in which they expressed anger and outrage at the company’s lack of compassion, calling the invitation “disgusting”. They also noted that Cinemark representatives never reached out to offer their condolences; the company even rebuffed requests to meet with family members without lawyers present. The letter admonishes the reopening celebration as a “thinly veiled publicity ploy” and calls for a boycott of the theater....

Jeff Domansky's insight:

It's hard to imagine a more insensitive, poorly conceived and predictable PR fail than this one. It happens so often when marketing departments act first and think later. 

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Calibrating Your Crisis Management: Sometimes a PR Fail isn’t Fatal | Vanessa ThinksInk

Calibrating Your Crisis Management: Sometimes a PR Fail isn’t Fatal | Vanessa ThinksInk | Public Relations & Social Media Insight | Scoop.it
As I dug into NBC’s recent coverage of Boeing Co’s 787 Dreamliner jet, which had suffered its third mishap in as many days, I was ready for action. Here comes another blog post chastising corporate America for failing to be transparent in their PR missteps. But the story made me cool my jets....
Jeff Domansky's insight:

Interesting point of view on the Boeing Dreamliner crisis

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Quentin Tarantino's Angry Interview | Mr. Media Training

Quentin Tarantino's Angry Interview | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
I've rarely seen someone tell their interviewer that I'm not your monkey. But it seems like filmmaker Quentin Tarantino was very tired of answering this question.

 

Filmmaker Quentin Tarantino has been making violent (but well-received) movies for the past two decades.

 

His latest effort, Django Unchained, is the latest in a long line of bloody films. But unlike other Tarantino movies, Django was released less than two weeks after the tragic school shooting in Newtown, Connecticut, which spurred a new national conversation about the role of violence in our culture.

 

Given that context, it’s unsurprising that reporters would ask Tarantino about the extreme violence in his films. But it’s clear from Tarantino’s answers in this interview with Krishnan Guru-Murthy of Britain’s Channel 4 News that he was tired of answering the question. (The exchange begins at 2:40.)...

Jeff Domansky's insight:

Brad Phillips shares a very testy interview with Quentin Tarantino. There are many valuable media training lessons to take away from this exchange. The biggest one is that Tarantino missed the opportunity to connect more deeply with his fans by letting his personal annoyance gain control. He did stay in control of the interview and his messages but he looked like an ass doing it. If you like movies or media training lessons, this one's worth a look.

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15 SEO Experts Give Their Best Tips For Blogging | Heidi Cohen

15 SEO Experts Give Their Best Tips For Blogging | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Search engine optimization (aka SEO) and blogs are intricately intertwined. By their nature, blogs are attractive to search engines. They’re structured to provide easily searchable, keyword focused content organized by category. Additionally, the content is linked both internally and externally helping to show its relevance and importance in the context of other content.

 

Don’t take my word for it, here’s what fifteen SEO experts, many of them published authors in the field, recommend for maximizing your search optimization for your blog....

Jeff Domansky's insight:

Valuable blogging and SEO advice from 15 experts...

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Social media might drive brand awareness, but search still drives sales | Pando Daily

Social media might drive brand awareness, but search still drives sales | Pando Daily | Public Relations & Social Media Insight | Scoop.it

With the rise of social media, many have predicted the death of pay-for-click advertising. Fighting over last click attribution (meaning, which link caused the user to actually buy something) is unfair because it doesn’t give credit to all that brand exposure that happened higher up the marketing funnel. What about building brand awareness?


With social media, advertisers are supposed to care more about impressions and engagement and “brand like” and “brand love.” That hasn’t exactly translated, though as social networks like Facebook and Twitter realize they need to provide real return on investment to their advertisers. And how are advertisers accustomed to understanding their ROI on digital ad spend? The answer is with clicks and sales — which is what Facebook and Twitter have to give them....

Jeff Domansky's insight:

Interesting study for PR and marketing pros...

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