Public Relations ...
Follow
Find tag "writing"
143.9K views | +162 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
Scoop.it!

Transmedia Writing | Geoff Livingstone

Transmedia Writing | Geoff Livingstone | Public Relations & Social Media Insight | Scoop.it

Geoff Livingston:  "Stories told across multi-platform media environments — or transmedia stories as they are commonly called on the edge — require more complex writing. A story unfolds across diverse media with readers/viewers opting in to each layer."

 

[Excellent look at the challenge of writing for Transmedia ~ Jeff]


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Freud on Creative Writing and Daydreaming | Brain Picking

Freud on Creative Writing and Daydreaming | Brain Picking | Public Relations & Social Media Insight | Scoop.it
Curating eclectic interestingness from culture's collective brain...

 

Sigmund Freud — key figure in the making of consumer culture, deft architect of his own myth, modern plaything — spent a fair amount of his career exploring the psychology of dreams. In 1908, he turned to the intersection of fantasies and creativity, and penned a short essay titled “Creative Writers and Day-Dreaming,” eventually republished in the anthology The Freud Reader (public library). Though his theories have been the subject of much controversy and subsequent revision, they remain a fascinating formative framework for much of the modern understanding of the psyche.

 

Predictably, Freud begins by tracing the subject matter to its roots in childhood, stressing, as Anaïs Nin eloquently did — herself trained in psychoanalysis — the importance of emotional investment in creative writing...

more...
No comment yet.
Rescooped by Jeff Domansky from Brand-Journalist.com on Scoop.It
Scoop.it!

Android apps to turn the smartphone in your pocket into a sophisticated reporting tool | Journalism.co.uk

Android apps to turn the smartphone in your pocket into a sophisticated reporting tool | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

[This post features a really good list of smartphone apps for photos, photo editing, video, audio, recording calls, writing and social network tools. Useful for PR, journalists or anyone producing content and stories. ~ Jeff]


Via Rusty Cawley, APR
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Are You a Grammar Guru or Narrative Ninja? | The PR Coach

Are You a Grammar Guru or Narrative Ninja? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
Think you know all about grammar & punctuation? Your grammar called and she thought it was time for a serious punctuation lesson.

 

The PR Coach takes you on a journey to the twilight zone of punctuation for every PR writer, blogger and wordsmith. Think you know everything about grammar and punctuation? Not so fast Pilgrim.

 

A little test to whet your appetite:

-  What is this character called: ‽

-  What does the tilde  ~  indicate?

-  How is the index/fist  ☞  used?

-  What's the name of this character  § ?

 

Read on for 23 strange characters every writer should know but may never use ;-) ...

 

~ Jeff

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Outstanding WordPress Magazine Themes from 2012 | Blogging Tips

30 Outstanding WordPress Magazine Themes from 2012 | Blogging Tips | Public Relations & Social Media Insight | Scoop.it
Blog post at Blogging Tips : Check out this list of 30 Outstanding WordPress Magazine Themes from this year.

 

These prevalent themes will clean up the look of your website, displaying your content so its both interesting and easy for the viewer. Whether you’re hunting for the perfect theme for your news, fashion or tech site, there are many current Magazine themes out there for you to choose from. Here are some of my favorites....

 

[What a great list and resource for bloggers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext

Ramp Up Your Writing Skills – Six Resources for Word Nerds | Hypertext | Public Relations & Social Media Insight | Scoop.it

The evolution to all-things digital has certainly changed the way the communications world works. But regardless of the discipline in which you work, one core skill will always be central to success, no matter how digital things get – writing.


Our fast-paced environments sometimes mean our time is limited when it comes to refreshing our grammar skills. So as many of us gear up for a new business quarter or begin to tackle an end-of-year review, it’s a great time to brush up on some basics. Here are some of our favorite recent and bookmarked resources to help you get up to speed....

 

[Good tips for writers, bloggers, PR - JD]

more...
No comment yet.
Rescooped by Jeff Domansky from Cool Web 2.0 Tools for Educators
Scoop.it!

Citelighter - The fully automated bibliography, research, citation, and internet highlighting tool.

Citelighter - The fully automated bibliography, research, citation, and internet highlighting tool. | Public Relations & Social Media Insight | Scoop.it

[This looks like an excellent writing tool for students, academics and PR professionals who need to follow academic standards in citing sources.

 

Use it to research, highlight and find sources for your research.

 

It automatically creates footnotes or references according to the style of your choice. Best of all, it's free!  Additional features are available in reasonable plan at just $10 per month. - JD]


Via Laura Spencer
more...
theMediaPod's comment, September 18, 2012 8:25 PM
Thanks for sharing this. Looks like a useful resource for my students.
Jeff Domansky's comment, September 18, 2012 8:36 PM
You're welcome Ross. Looks like a great use of automation for a usually irksome part of writing.
Scooped by Jeff Domansky
Scoop.it!

A writer’s cheat sheet: 10 useful reminders | PR Daily

A writer’s cheat sheet: 10 useful reminders | PR Daily | Public Relations & Social Media Insight | Scoop.it
From AP style to ‘that versus which,’ these simple tips will help you avoid errors in your blogs, press releases, and more.

 

To kick-start the 2012-13 school year, here are 10 writing tips to keep in mind (and feel free to pass this note under the desk to an office buddy):

 

[Writers, PR, bloggers take note - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What are 10 Addictive Types of Content? | Jeffbullas's Blog

What are 10 Addictive Types of Content? | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Are you having problems getting traffic to your blog? Are you finding that no one is retweeting your content or sharing it on Facebook?

 

These ten I have found to be very effective and will ensure that you are providing information that your readers will find worth sharing, “Tweetable” and Facebook “likeable”.

 

[Good reference for bloggers, PR, content producers - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Pop Quiz: Are You Grammatically Correct? | InkHouse

Pop Quiz: Are You Grammatically Correct? | InkHouse | Public Relations & Social Media Insight | Scoop.it
Pop Quiz: Are You Grammatically Correct?Test out your grammar skills with this quick quiz.

 

People make mistakes (myself included), but when you’re in the PR industry, the quality of the content you create is constantly being analyzed. That is why it is important to pay attention to grammar. While the industry accommodates and encourages different styles of writing, there are some things that don’t allow for creative freedom. There is right and wrong when it comes to grammar, so in honor of back-to-school season, take this pop quiz to find out if you have what it takes to make the grade....

 

[A tricky, fun quiz - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR Writing Class - writing tool

PR Writing Class - writing tool | Public Relations & Social Media Insight | Scoop.it

Good writing rests on two things: content and structure. Content - knowing what it is you want to say - comes first. Just as important, though, is structure: the words you choose and the way you build the sentences they are in.

 

PR relies on clarity. You want your key message to cut through the clutter that surrounds us all. The tool below will help deliver your message. Use it to keep refining your sentences and the words you use in them.

 

The key score is Flesch Reading Ease. It uses algorithms to compute how easy it would be for someone to quickly read and grasp most of you want them to know. Flesch scores range from 0 to 100. You want a high score. Your key message should score at least an 80. Your lead should score at least a 75. Your entire document needs to be at 60 or above.

 

If you don't hit these scores it means your message is likely shrouded in a bit of a fog. You've failed to clearly and concisely deliver the message someone is paying you to deliver....

 

[Cool free tool - Flesch Reading Index. Just cut and paste your copy. Rewrite and retest as needed. - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Sparring Mind

Stories are a very integral part of being persuasive.

 

You’d think that as a guy that loves research and data, I’d be averse to storytelling as a whole.

 

As a marketer though, I can’t be: those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.

 

Are you incorporating stories into your copy? Are you utilizing them on your blog?

 

If you’re anxious to understand and tap into the power of storytelling, get ready to jot down some notes!...

 

[Greg Ciotti's post is a great read on art and science in storytelling - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time) | Copyblogger

How I Did Research For 3 New York Times Bestselling Authors (in My Spare Time) | Copyblogger | Public Relations & Social Media Insight | Scoop.it
Good research doesn't just magically appear. Stories, anecdotes and data have to be found before you can use them ...

 

You have to hunt them down like a shark, chasing the scent of blood across the vast ocean of information. The bad news is that this is an unenviable task … but the good news is that it’s not impossible.


It’s not even that hard … once you learn what you’re doing — and I’m going to teach you those skills.


By the time I was 21, my research had been used by #1 New York Times Bestselling authors like Robert Greene, Tim Ferriss, and Tucker Max. Was I a slave to study? Did I have to become a library hermit to accomplish this? No, I did it all in my spare time–on the side, with just a few hours of work a week.


Here’s how I did it.…

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

30 Compelling Examples of Visual Storytelling on the Web | Digital Telepathy

30 Compelling Examples of Visual Storytelling on the Web | Digital Telepathy | Public Relations & Social Media Insight | Scoop.it

Storytelling is a powerful approach that can, when done right, compel users to convert more effectively than what any amount of optimization, crazy visual callouts, or awesome interactive elements can do otherwise. Much like how we expect to see a moral at the end of a book, we expect to find a purpose at the end of a site with a storytelling experience. When the path to the “moral of the story” (or conversion point, to be more specific) is laid out clearly in front of our users’ eyes, the rest of the work lies simply in convincing them that the purpose is really worth grabbing on to… which is great since with storytelling, a user is normally in the mindset of learning more about what the story has to offer. So take a look at the examples below and experience how their visual storytelling compels you to continue scrolling down their pages!...

 

[30 very inspiring examples of storytelling online for bloggers, writers and content pros. Just dive in! ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Write like a Mad Man – Tips from David Ogilvy | MyVenturePad

Write like a Mad Man – Tips from David Ogilvy | MyVenturePad | Public Relations & Social Media Insight | Scoop.it
David Ogilvy puts Don Draper to shame. The original “Mad Man” was known as the Father of Advertising, and left quite a lasting impression on the advertising industry.

 

His books Ogilvy on Advertising and Confessions of an Advertising Man are staples in an advertising education.

 

The principles inherent in good advertising are very similar to those present in an effective presentation. The message should be delivered with the utmost clarity, and all words used should be concise. And like all great advertising, a great presentation should be memorable. On September 7, 1982, Ogilvy sent an internal memo to all his agency’s employees with some quick tips on writing. Here are several of them, and how we can apply them to our presentations...

 

[Classic advice to writers all types from David Ogilvy ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from Writing Tips and Techniques
Scoop.it!

The CSI Guide to Finding Your Next Killer Idea – A Guide for Bloggers

The CSI Guide to Finding Your Next Killer Idea – A Guide for Bloggers | Public Relations & Social Media Insight | Scoop.it

Pippa Davies shares a really useful guide to help you find blogging, storytelling and PR writing ideas. Her CSI-styled examples include:

- turn the evidence upside down

- ask what if?

- find the backstory

- zoom in on what's important

- build your evidence

- scout different locations

- comb the scene for new evidence

All in all, great tips and a fun read.

 

~ Jeff


Via Barb Lack
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Are You a Genius? | Byliner Spotlights

Are You a Genius? | Byliner Spotlights | Public Relations & Social Media Insight | Scoop.it
Malcolm Gladwell, Daniel H. Pink, David Sedaris and others search for highly-intelligent life in the universe.

 

The MacArthur Geniuses were announced this week, which got us wondering about genius. What is genius? Can it actually be measured? Is it even a real thing?

 

[This is genius writing, selected and shared by Byliner. If you've never tried Byliner, you're in for a treat. It's like having your own literary salon. Well worth the mostly-free subscription ~Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The best apps, communities & tools for writers and journalists

The best apps, communities & tools for writers and journalists | Public Relations & Social Media Insight | Scoop.it

Richard Bach once said, “A professional writer is an amateur who didn’t quit.” From CNN anchors to TNW contributors, those bound by the written word can always benefit from a leg up in the digital age. Here, we give you some of the best apps, tools, and communities for writers and journalists. Whether you’re suffering from writer’s block or en route to becoming the next BBC reporter, we promise: there’s an app for that....

 

[Good list of cool writing tools & apps ~ Jeff]

 

 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Pros and Cons of Freelancing

The Pros and Cons of Freelancing | Public Relations & Social Media Insight | Scoop.it
An infographic detailing the pros and cons of choosing work as a freelancer over a traditional job.

 

The main reason many freelancers gave for their job happiness is the salary, which is not surprising since freelancers are expecting a 55% increase in pay this year. That pay bump combined with the freedom of their schedule and other benefits adds up to a pretty sweet-sounding job.

 

On the other hand, many freelancers also find it difficult to stay relevant, and it’s not like they’re totally off the hook on their schedule; they still have the same grueling deadlines as folks with traditional writing occupations. Thanks to these factors, writers who are in their first year of freelance work are often more likely to accept traditional employment versus people who have been freelancing for many years....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Write For PR | PR Blog News

David Ogilvy gives 10 tips on writing that are still relevant today in PR.

 

[Hadn't seen these for years. Still great advice from a legend - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Add Impact to Your Story-Based Articles | Write to Done

How To Add Impact to Your Story-Based Articles | Write to Done | Public Relations & Social Media Insight | Scoop.it

The other day, I went to buy some walking shoes.


And I ended up spending $2000. And that’s not counting the shoes.


Now, did that opening get your attention?


Sure it did. It sucked you in. And the reason you hear that strange sucking sound is because I didn’t start off the article like most people do. Most people slide logically into an article. But you can use the power of the story. And not just the story, but the middle of the story. Because there, smack bang in the middle, lies the drama—the part that really captivates your reader.


So how do you know what to pick as you unfold your story?...

 

[Great writing tips from Sean D'Souza - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

12 Lessons Learned from 12 Years of Writing | Copyblogger

12 Lessons Learned from 12 Years of Writing | Copyblogger | Public Relations & Social Media Insight | Scoop.it
Writing has been Demian Farnworth's professional life. And naturally, he has a lot to say about it ...

 

Writing is hard.


Writing something worth sharing is even harder.


Writing something worth keeping — hardest.


That’s twelve years of professional writing experience summed up in fifteen words....

 

Like the twelve particularly important lessons that I learned, which I hope will guide you down a path to becoming a world-class writer....

 

[Demian Farnworth shares 12 great tips for PR, writers and bloggers - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Twilight Zone Creator Rod Serling on Where Good Ideas Come From

Twilight Zone Creator Rod Serling on Where Good Ideas Come From | Public Relations & Social Media Insight | Scoop.it

The questions of where good ideas come from, what inspiration is made of, why some people are more creative than others, and how we can optimize ourselves for creativity are perhaps as enduring as the act of creation itself.

 

In this short clip from the vintage TV special Writing for Television, Rod Serling, creator of the cult-classic The Twilight Zone, manages to articulate the combinatorial nature of creativity in a mere 64 seconds...

 

[Masterful explanation of storytelling from the master - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

“You will always have work, and it will be the best kind of work” — Richard Rhodes on writing (Mayborn 2012, vol. 2)

“You will always have work, and it will be the best kind of work” — Richard Rhodes on writing (Mayborn 2012, vol. 2) | Public Relations & Social Media Insight | Scoop.it
Richard Rhodes, the Pulitzer-winning author of The Making of the Atomic Bomb, and of 23 other books, delivered one of the keynotes at this year’s Mayborn Conference for Literary Journalism. 

 

Here are five top takeaways from that address, followed by an edited transcript of his talk and a snippet from the Q-and-A session that followed....

 

[Inspiring read for writers, bloggers, PR and content marketing pros - JD]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Colson Whitehead’s Rules for Writing

Colson Whitehead’s Rules for Writing | Public Relations & Social Media Insight | Scoop.it
Simple rules for becoming a better writer, from the author of “Zone One.”...

 

Colson Whitehead says the art of writing can be reduced to a few simple rules. He shares 11 rules to help you be a better writer....

more...
No comment yet.