Public Relations ...
Follow
Find tag "storytelling"
203.8K views | +71 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Content Marketing: How to Attract People With Content

Content Marketing: How to Attract People With Content | Public Relations & Social Media Insight | Scoop.it

Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.... You’ll discover why in 2011 Joe would have said this was creative marketing/advertising and why today it’s an approach to storytelling. And now it’s fully fledged content marketing. The story is bigger than Chipotle, as they don’t talk about their products or services. Joe believes more of this type of content marketing will be seen in the future.One of the keys to content marketing is consistency. You need to take a 24/7 approach to telling stories to attract and retain your customers. This is exactly what Chipotle has done. They found their bigger story and began a movement around it....

Jeff Domansky's insight:

Chipotle is an excellent case study in storytelling and the secret of finding your "bigger" story instead of "old" style marketing by yelling.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Robert Rodriguez On How To Make An Over-The-Top Action Movie

Robert Rodriguez On How To Make An Over-The-Top Action Movie | Public Relations & Social Media Insight | Scoop.it
Nobody turns B-movies into high art like Robert Rodriguez. With the launch of his latest Machete Kills he breaks down his process.
Jeff Domansky's insight:

Lots of killer storytelling ideas from the master of over-the-top action movies in this Fast Company profile. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Is Your Blog is Missing One of These Key Pages?

Is Your Blog is Missing One of These Key Pages? | Public Relations & Social Media Insight | Scoop.it

Takeaway.


Done right, your blog introduces you to your audience so they will WANT to do business with you.


Your small business blog and website are tools. Done right, your blog introduces you to your audience so they will want to do business with you.


Set the foundation and make it easy for your audience to make the buying decision. You can do that by giving them the information they need in well-crafted pages that tell a story and set you apart....

Jeff Domansky's insight:

Great fundamentals for key blog/website pages.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seven Ways to Humanize Storytelling for Business & Brands | THE SOCIAL CMO Blog

Seven Ways to Humanize Storytelling for Business & Brands | THE SOCIAL CMO Blog | Public Relations & Social Media Insight | Scoop.it

Storytelling reveals meaning without committing the error of defining it” – Hannah Arendt


I’ve been working with brands for 15+ years.   Over that time, I have crafted my fair share of “traditional” stories for my clients and their brands.   As the strategies came to reflect a greater social influence, I’ve recognized growing trends in how story themes have had to evolve from corporate traditions, towards a more human minded perspective.    I’ve summarized the seven most prominent themes as follows...

Jeff Domansky's insight:

Interesting to see the evolution of these business storytelling themes. Useful tips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 10 Commandments of Content

The 10 Commandments of Content | Public Relations & Social Media Insight | Scoop.it

The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model.


There’s a one-word answer: stories.


It makes sense. Finding--or creating--a narrative thread has always been how we as a species find order in the chaos of life. And it’s how smart brands are defining what’s next in the chaos of modern marketing.


What’s the case for content? There are human reasons. Stories are welcome where ads are resisted. They’re shareable and shapeable, constantly changing based on those they touch and those who touch them. They carve the quickest path to the heart and the mind--there’s literally brain science behind how humans interact with stories.


There are also business reasons. Content marketing moves the brand needle, increasing awareness, changing perception, creating desire and driving to purchase. And as stories spread--carried along by audiences--budgets don’t. Stories work....

Jeff Domansky's insight:

Here is a powerful argument that storytelling and content works when it comes to social marketing..

more...
Peter Wilkinson www.peter.uk.com's curator insight, September 21, 2013 3:36 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Scooped by Jeff Domansky
Scoop.it!

The 5 Things Every (Great) Marketing Story Needs

The 5 Things Every (Great) Marketing Story Needs | Public Relations & Social Media Insight | Scoop.it

Here on Copyblogger, you've seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate...Stories are memorable and shareable — and those are two of the most important aspects of the very best content.


So we can all agree that stories matter … but how do you tell them  What, specifically, makes for a good marketing story?


Today I want to share five critical components with you, and talk about how they fit into your marketing and your business. We’ll start, as every good story does, with the hero …

Jeff Domansky's insight:

Five really good tips for better storytelling.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

CEO of SAP recruits a Chief Storyteller- why? | Insight Demand Ltd.

So what happens if you don’t wrap up your facts in emotion to form a story? Well, if your salespeople don’t introduce the main buying themes with a quick 2-minute story, won’t your salespeople sound like they are reading straight from a product manual? Without a story to give your product context, aren’t your customers left to try to figure out why it makes sense for them to buy, or even worse, why they should care?


And if your salespeople are selling how your product can improve results by 20%, don’t they end up sounding like every other software vendor? Won’t the prospect discount 90% of those claims?But what would happen if they instead shared a story about a similar customer. And this story highlighted in detail the limitations of their current system? Wouldn’t the prospect suddenly see how their system could potentially be improved? Would prospects then be more willing to hear about your solution, because your salesperson first sold the problem? Don’t you agree that you’ve got to open the gap before you can close it?


So ask yourself if your salespeople shared just one story per meeting, and did everything else the same, would customers relate more to what they’re selling?

Jeff Domansky's insight:

When the world’s largest business software company hires a Chief Storyteller, its news, because it’s a first for the industry.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Public Relations & Social Media Insight | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.


Brands. Stories. Profits.


Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.


Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...

Jeff Domansky's insight:

These brands show how business storytelling can work.

more...
Marilyn Lim S S's curator insight, September 15, 2013 12:50 AM

what is your story?

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

Jolynn Oblak's curator insight, June 26, 2014 11:23 PM

At a very basic level marketing is about storytelling.......Master this and you are golden.

Scooped by Jeff Domansky
Scoop.it!

Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | Public Relations & Social Media Insight | Scoop.it

...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have....

Jeff Domansky's insight:

Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.

more...
No comment yet.
Rescooped by Jeff Domansky from Formats, contenus et outils
Scoop.it!

Hi: Narrative mapping the world

Hi: Narrative mapping the world | Public Relations & Social Media Insight | Scoop.it

"Hi is a website that lets you attach a snippet of text and a photograph to a location. We call that a moment. Moments are grouped by location. You can then choose to return to that moment later and extend it — write 100 or 10,000 words about it. That collection — moments tied to location, some short, some extended — is a narrative mapping."

 


Via Marie-Sophie
Jeff Domansky's insight:

This is a really interesting social media tool and well worth exploring for all kinds of possibilities. What also really got my attention was how incredibly beautiful and effective the design and layout of Medium is. For storytelling and longer form journalism it's superb. 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk

Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

Since launching in private beta last year, Medium has been building up its platform, which aims to offer a simple but 'beautiful' reading and writing experienceIt was one year ago this week when the online publishing world was abuzz with the news that two of Twitter's founders had launched a new platform called Medium, in private beta.In the early days only a select group of people were allowed behind the scenes to contribute content to Medium.


Some details on the platform were made public via an announcement post from Ev Williams, in which he described Medium as "a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends".In the past year the group of people invited to write has grown, and we are told it "should be a short wait from now" when the platform will be available for all to use.


The main aim of Medium is to be "the best place to read and write about things that matter", and this emphasis on both the writing and reading experience has been reflected in its approach over the past 12 months....

Jeff Domansky's insight:

Medium grows larger in influence. Medium continues to impress with the quality of its design and, most important, the quality of its writing. It's a great resource for those hungry for quality ideas, well written. Wonder what will happen when it goes public and they try to monetize it? I hope they keep makes it work beautifully now.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Reasons to Tell Your Brand's Story

7 Reasons to Tell Your Brand's Story | Public Relations & Social Media Insight | Scoop.it

We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell your story.


Your story as a brand, your story as an owner or manager, and the stories of your employees, customers, and clients. Telling your story isn’t just a matter of having something to talk about. There are actually a number of reasons why it makes good sense, and why you should take the time to rethink your online strategy, and begin telling your story...

Jeff Domansky's insight:

I'm not sure most businesses have moved away from marketers stuffing their content with marketing nonsense but that's definitely where you need to go through better storytelling.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Shorthand: New journalism and storytelling tool

Shorthand: New journalism and storytelling tool | Public Relations & Social Media Insight | Scoop.it

Create Epic Stories with Shorthand...


New storytelling tool for journalists, writers and creative people looks very promising. It's in beta and is definitely worth exploring. 

Jeff Domansky's insight:

I'll update once I've had the chance to try Shorthand out.

more...
No comment yet.
Rescooped by Jeff Domansky from Digital Presentations in Education
Scoop.it!

Metta = Storytelling + Polls In One Compact Format

Metta = Storytelling + Polls In One Compact Format | Public Relations & Social Media Insight | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca
Jeff Domansky's insight:

Very interesting tool with potential for content marketing pros.  I'll give it a test drive and provide a review in the near future.

more...
Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ramon Pavia's curator insight, November 14, 2013 2:24 AM

It allows teachers and educators to produce learning guides

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Scooped by Jeff Domansky
Scoop.it!

Report: In-N-Out the Most 'Human' Restaurant Brand - Restaurant News - QSR magazine

Report: In-N-Out the Most 'Human' Restaurant Brand - Restaurant News - QSR magazine | Public Relations & Social Media Insight | Scoop.it

Lippincott, a brand strategy and design firm, and Hill Holliday, a full-service advertising and marketing agency, released “Welcome to the Human Era,” a report that examines the fundamental decline of consumer trust and the subsequent shift in how brands need to act to garner lasting connections with their customers. The report highlights key characteristics of Human Era brands and defines the behaviors of companies both big and small that are able to break through in this new environment. The full report can be accessed here.


The report asserts that brand-building today can no longer be led by messaging and advertising alone, but rather requires both “story” and “experience” to work together to drive brand favorability. Key characteristics among Human Era brand leaders are that they: have a deep cultural trait of customer empathy; talk and act like people; are open, real, and even flawed; aren’t boring; care intensely about the little things; and empower individuals to be the brand....

Jeff Domansky's insight:

Excellent look at top brands in seven industries. And the need for storytelling!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Lessons From Hollywood: 10 Tips For Content Marketers

Lessons From Hollywood: 10 Tips For Content Marketers | Public Relations & Social Media Insight | Scoop.it

Besides certain mind-blowing, provocative masterpieces that advertising produces, ad campaigns fall way behind the sustainable success of Hollywood feature films. One key factor of successful content marketing, besides storytelling, is making the content shareable. In this way, story production does not rely on the brand itself but on the audience who will passionately promote content relevant to personal contexts, helping to overcome the first barrier.


So, before you jump into content production, set your strategy, boost the user experience, and you will be able to immerse your audience. They will prove you wrong, swiftly destroying your worries about losing control. Their authentic voice will deepen brand engagement in the long term....

Jeff Domansky's insight:

Two key concepts: storytelling and authenticity.

more...
UnkleFrank's curator insight, September 24, 2013 11:39 AM

A good article explaining Content Marketing.

Scooped by Jeff Domansky
Scoop.it!

Social Sharing, How to Inspire Fans to Share Your Stories | Social Media Examiner

Social Sharing, How to Inspire Fans to Share Your Stories | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.


Simon states that the power of social media is not in the ability of a brand to sell directly to a customer; it’s more to inspire a customer who made a purchase to talk about your brand to others.


With traditional media, it was “one to many.” A television commercial would reach many people. Whereas with social media, it’s about “one to one to many.” Kevin Kelly, co-founder of Wired magazine, said, “One member of those thousand fans and those thousand fans will promote you to so many other people.”


Apple‘s marketing looks effortless, but they do very conscious things to build their rabid fan base.They celebrate the customer through the priority they give to the user experience. There is no other brand out there that spends so much time and attention to make sure their customer experience is so well-captured in the product itself....

Jeff Domansky's insight:

Michael Stelzner shares very valuable insight on storytelling, content marketing in the importance of fans in an interview with Simon Mainwaring.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Pixar's 22 Rules of Storytelling - Imgur

Former Pixar story artist Emma Coats tweeted this series of “story basics” in 2011.https://twitter.com/lawnrocket These were guidelines that she learned from her more senior colleagues on how to create appealing stories. I superimposed all 22 rules over stills from Pixar films to help me remember them. (All Disney copyrights, trademarks, and logos are owned by The Walt Disney Company.)

Jeff Domansky's insight:

Good tips for storytellers.

more...
Jerome D. Simon's curator insight, October 8, 2013 4:33 PM

une belle keynote, instructive de plus

Scooped by Jeff Domansky
Scoop.it!

50 Brands With Amazing Brand Stories: 20-11

50 Brands With Amazing Brand Stories: 20-11 | Public Relations & Social Media Insight | Scoop.it

Welcome back to the countdown of 50 Brands With Amazing Brand Stories. I’ve shared some of my favourite stories so far, but now it gets down to the nitty-gritty as we delve into the top 20.Today we continue the countdown by looking at 20-11, but should you wish to see the previous editions, do so here: 30 – 21 l 40 – 31 l 50 – 41

Jeff Domansky's insight:

Good brand stories, good reading...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Digital Storytelling | Social Media Today

Digital Storytelling | Social Media Today | Public Relations & Social Media Insight | Scoop.it

It begins with listening. Understanding what your audience is interested in and how they want to interact with your brand....


My philosophy is simple. The traditional channels for storytelling may have changed and are certain to change more, but what remains constant is the power of listening, of earning your way into a conversation, and respect for your audience. This is the foundation for a new communications contract between businesses and stakeholders that’s based on genuine engagement....

Jeff Domansky's insight:

So what kind of structure works and what is the right dynamic to achieve success with your digital storytelling? 

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Corporate Storytelling Lessons from Kevin Spacey

Corporate Storytelling Lessons from Kevin Spacey | Public Relations & Social Media Insight | Scoop.it

Kevin Spacey's comments about the Netflix release of "House of Cards" contains a road map for brand storytelling worthy of global enterprise brands.


...In the video, Spacey himself speaks to the potential benefits of this innovative distribution strategy, proclaiming, “Give them [the audience] what they want, when the want it, in the form they want it in…”


The success of House of Cards (as well as that of the latest Netflix series to be released en-masse, Orange is the New Black) proves that this distribution model can work. But how might it apply to content marketing, which operates in vastly different ways than the business of television? And, more specifically, how might a nontraditional release schedule like this impact corporate storytelling?


Here are some key insights, derived directly from the words of Kevin Spacey, that all content marketers need to take to heart...

Jeff Domansky's insight:

Interesting way to tackle the concept of content marketing. the focus on corporate storytelling is useful for business marketers.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

A Short Story About Long-Form Content

A Short Story About Long-Form Content | Public Relations & Social Media Insight | Scoop.it

Brands must learn to master the art of short-form storytelling.  Technology today enables it; and consumer attention spans or lack thereof, demand it. Whether if be a 15 second video, a photo or 140 characters, there is no doubt that brands must learn how to tell their story quickly and efficiently, and for good reason.


There is a content and media surplus; and there is an attention deficit in the minds of consumers. These two factors alone make it extremely difficult trying to reach consumers.


But with all they hype about short-form storytelling, too many brands often forget about the longer brand narrative and they are making a big mistake by doing so. Even with the rise in social media usage, consumers are still using Google; and they are still using it a lot. It’s the home page for millions of people globally and the gateway into learning and discovering new things....

Jeff Domansky's insight:

Short storytelling works well but sometimes it's smart to go long.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Experimenting with Extended Storytelling | Geoff Livingston's Blog

Experimenting with Extended Storytelling | Geoff Livingston's Blog | Public Relations & Social Media Insight | Scoop.it

Many entertainment brands have begun experimenting with transmedia, an academic term for extended storytelling across diverse social and traditional media forms. Since I am publishing a novel this year, I decided to experiment a little with transmedia.


From the extended Star Wars Universe to the X Factor, Hollywood is mixing in extended online media to build comprehensive experiences. Perhaps even more innovative are new projects like the City of Conspiracy in London, which combines rap music, a novel, events, photos and of course, web postings.

Here are some of the ways I am experimenting...

Jeff Domansky's insight:

Geoff Livingston explores extended storytelling and Transmedia...

more...
IOANNIS APOSTOLOU's curator insight, August 20, 2013 2:28 AM

One excellent way to use the social media in order to promote not only a book but also your thoughts!

Scooped by Jeff Domansky
Scoop.it!

Keeping audiences engaged with effective storytelling | Kapost Content Marketeer

Keeping audiences engaged with effective storytelling | Kapost Content Marketeer | Public Relations & Social Media Insight | Scoop.it

Using storytelling to sell a product, brand or service isn’t in any way a new concept. The developing technology around us however, has given us new ways in which to engage and interact with our audience. Content marketing has become increasingly important as brands realize that in order to speak to their customers they need to invest in content that matters. The more brands have begun to focus on quality content, the more it becomes clear that storytelling is a key component to the content marketing process.


You wouldn’t (willingly) sit through a terrible film, or keep reading a book that you thought had a terrible plot, so why should people read your content if it doesn’t have a good story behind it?...

Jeff Domansky's insight:

The more brands focus on quality content, the more storytelling is can make a difference to the success of your content marketing programs.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Barbie's 16 rules of journalism » Steve Ladurantaye

Barbie's 16 rules of journalism » Steve Ladurantaye | Public Relations & Social Media Insight | Scoop.it

When Barbie's nemesis Kim gets a job as a reporter, nothing is what it seems.Young journalists today think they have it rough, but they’d probably feel differently if they knew about Kim.Picture this: It’s 1992. Kim has been working as a secretary at The National Scoop since 1986, and she thinks she’s ready to “upgrade her career” and become a reporter. But when she asks, her jerk editor assigns her to a suicide mission. It’s a crafty and timeless move by the editor – give the secretary an impossible story, then blame it on her when she comes up short.


The story? Get the scoop on Barbie. Dozens have tried, dozens of failed. Kim will be no different in her failure, but at least she tried. Here’s what today’s young reporters can learn from her desperate attempt to scoop her way to the top....

Jeff Domansky's insight:

Very creative storytelling by Steve Ladurantaye... 

more...
No comment yet.