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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter as Brand Marketing Tool | Social Media Today

Twitter as Brand Marketing Tool | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Is Twitter an effective marketing tool for brands? What sorts of challenges are businesses facing on Twitter? According to a recent survey conducted by SMMU, 40 percent of brands consider Twitter to be an effective marketing tool. Brands face a number of challenges (like building an audience, developing strong content, etc.) using Twitter as a social media marketing tool, with measuring Return-on-Investment being the greatest challenge.

 
In addition, most brands have not used Twitter's paid services. In fact, some brands were unaware that they were available. Among Twitter features being used on a regular basis, Vine remains underutilized, despite the rise in popularity of video marketing. Check out this infographic for all the findings from the survey....
Jeff Domansky's insight:

Recent Twitter research may help you focus your business tweeting.

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Beatriz Recio's curator insight, April 2, 2014 7:30 PM

¿Es Twitter efectivo como herramienta de branding para las marcas?

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Twitter May Kill The 'Retweet' — And People Are Freaking Out (TWTR)

Twitter May Kill The 'Retweet' — And People Are Freaking Out (TWTR) | Public Relations & Social Media Insight | Scoop.it

The company is currently experimenting with a version that doesn't have a "retweet" function.


Twitter is constantly testing product tweaks. It rolls them out to a small sample of users. It uses the data from their reaction to inform product releases later. People on Twitter who are within the small population of users who are seeing "share" instead of "retweet" are, naturally, freaking out.


(Heavy social media users are, weirdly, extremely conservative when it comes to their user interfaces.)...

Jeff Domansky's insight:

Going Facebook-like may not be a smart way to go for Twitter.

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Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable

Twitter Lets You Add 4 Photos to Tweets, Tag Anyone in Them | Mashable | Public Relations & Social Media Insight | Scoop.it

In case anyone doubted Twitter's commitment to photo-sharing — or to becoming more like Facebook — the company added a couple of features Wednesday that made its direction clear.


You can now add four photos to a single tweet and for the first time, you can tag up to 10 friends in a Twitter photo, without taking away from your 140-character count....

Jeff Domansky's insight:

Cool feature if used smartly. Now if you could only use that feature when auto-posting.

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Twitter experimenting with showing how many people saw your tweets

Twitter experimenting with showing how many people saw your tweets | Public Relations & Social Media Insight | Scoop.it
205inShareHow many people saw your last tweet? A new Twitter experiment is answering that question for some users, adding the number of views a tweet has received underneath every post. Twitter's advertising products have long informed clients how many impressions their campaigns are receiving, but this test marks the first time that those statistics are available to everyday users....
Jeff Domansky's insight:
Watch for an interesting social media measurement development at Twitter.
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Twitter Hints That At-Replies And Hashtags Are About To Be Streamlined

Twitter Hints That At-Replies And Hashtags Are About To Be Streamlined | Public Relations & Social Media Insight | Scoop.it

Welcome to Twitter's gradual disappearing act. Update: screenshots from an alpha test group show at-replies are indeed being phased out.


What will Twitter look like in a year? Two years? A lot less like itself.


At least that's the impression Vivian Schiller, head of news at Twitter, gave addressing the crowd two days ago at the Newspaper Association of America's mediaXchange conference in Denver. During her talk, Schiller called at-replies and hashtags "arcane" and hinted that Twitter might soon move them into the background of the service....

Jeff Domansky's insight:

Change ahead for Twitter. Let's hope they don't do a Facebook plant!

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10 Most Unbelievable Live Tweets (live-tweet, twitter, oversharing, tweets) - ODDEE

10 Most Unbelievable Live Tweets (live-tweet, twitter, oversharing, tweets) - ODDEE | Public Relations & Social Media Insight | Scoop.it

People oversharing on social media is often unexciting and common, but taking to Twitter to narrate personal events while they're happening seems to be the real-life version of a soap opera. We used to tune in for the latest episode, now we anxiously wait for the next tweet!


Starting with The Woman Who Live-Tweeted About a Crash Only to Learn It Killed Her Husband

Jeff Domansky's insight:

From Charlie Sheen, Lindsay Lohan and Justin Bieber to Alec Baldwin and every celebrity and political trainwreck in between. Twitter is turning into The Truman Show. And we can't resist it.

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How Top Brands Are Using Twitter | AllTwitter

How Top Brands Are Using Twitter | AllTwitter | Public Relations & Social Media Insight | Scoop.it
Did you know that 58 percent of the world’s top brands have more than 100,000 followers on Twitter?Simply Measured studied how top brand marketers are using Twitter and discovered that 92 percent of companies tweet more than once per day, and more than one-third (36 percent) of top brand tweets contain links.Top brands averaged 20 percent follower growth on Twitter in Q4 2013, and brand tweets that included photos and links received 150 percent more engagement than text-only submissions....
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SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today

SMToolbox: Free Twitter Monitoring & Search Tools | Social Media Today | Public Relations & Social Media Insight | Scoop.it

This week in the SMToolbox we review three of the best free Twitter monitoring tools for keeping track of your Twitter analytics..


...The benefits of such monitoring are obvious, as you can see trending discussions, surface new content, engage in discussions, identify key influencers and reach out to them.


There are some very sophisticated paid tools that will help you with these tasks. Fortunately for smaller companies or individuals, there are also some great free tools that can help you with your Twitter monitoring and research. Below are three of the best free tools available; these are not free trials, but rather tools that are currently free to use. I have shown examples of the reports and dashboards so you can see what might work best for your purposes....

Jeff Domansky's insight:

Steve Rayson has a great review of 3 very useful Twitter tools. Take them for a test drive.

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10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog

10 Insights on How Top Marketers Use Twitter - Report - Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
So how do the top marketers use Twitter?

Leadtail and DNN have just released a report that analyzed 504 North American marketing professionals in companies that were both business and consumer focused. It was carried out for the last 3 months of 2013 and was targeted at companies with 50-5,000 employees.


I have distilled this report down to the highlights that can be applied by both marketers and business owners. Here are 10 insights on how top marketers use Twitter....

Jeff Domansky's insight:

Valuable Twitter best practices insight from Jeff Bullas, including top apps, platforms, types of content shared, sources, top 50 brands most retweeted and shared, top 50 people most retweeted and shared. and a comparison of B2B vs B2C marketers. Highly recommended. 9/10

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How to Write Awesome Tweets Your Followers Actually Reply To

How to Write Awesome Tweets Your Followers Actually Reply To | Public Relations & Social Media Insight | Scoop.it

2 cups of coffee per day… do you drink more or less?


Did that get your attention?


If so, you’re going to love this post!Since I started tweeting in 2009, I’ve been asking questions like this to spark conversations with my followers.

Jeff Domansky's insight:

Aaron Lee shares his tweeting secrets. Good social media advice.

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Jeff Domansky's curator insight, February 7, 2014 9:29 AM

Twitter secrets worth noting from Aaron Lee.

Ed Carpenter's curator insight, March 5, 2014 2:36 AM

Cool tool. Kinda pricey though. Needs capability to do more than Facebook, don't you think?

Heather Koroll's curator insight, March 7, 2014 8:00 PM

add your insight...

 

 
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Top 10 Twitter Trends of 2013

Top 10 Twitter Trends of 2013 | Public Relations & Social Media Insight | Scoop.it

It's the time of year again that analysts report yet another bumper year for ecommerce trading, and commentators try to predict digital trends for the forthcoming year.


But it's also the time when we gain access to data to help understand what was most talked about online. So until the credit card bills arrive from all of that extra online shopping over Christmas 2013, 2013 might seem to be long forgotten. The year on Twitter insight is however not forgotten, giving a round up of the most popular trending topics....

Jeff Domansky's insight:

Nice Twitter recap for 2013.

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The Anatomy of a 5-Star Twitter Profile

The Anatomy of a 5-Star Twitter Profile | Public Relations & Social Media Insight | Scoop.it

Find out what it takes for your brand to put together a 5-star Twitter profile....


So if you're running a brand's Twitter account and want to make sure you're not making any profile faux pas, keep on reading. We'll show you the most important things to optimize in your profile and give you tips on making that happen. Let's get to it!...

Jeff Domansky's insight:

Excellent Twitter basics!

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What Should I Tweet? 8 Places to Find Fantastic Content

What Should I Tweet? 8 Places to Find Fantastic Content | Public Relations & Social Media Insight | Scoop.it

Looking for something to tweet? These resources should help keep your Twitter stream hoppin.


... When it comes to Twitter, it matters less where the content you share comes from, and more that it’s plentiful, entertaining, educational, or otherwise valuable to your existing and future followers. This is why content curation -- not just creation from scratch -- can be such an important component of your inbound marketing strategy. So, here are eight places you can regularly consult to find content to delight your existing followers and attract new ones...

Jeff Domansky's insight:

Useful Twitter tips and eight great resources for content marketers.

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Free eBook: The Complete Guide to Twitter Analytics

Free eBook: The Complete Guide to Twitter Analytics | Public Relations & Social Media Insight | Scoop.it

At some point you’ve probably asked, “What’s the best way to engage my Twitter audience?” or “How often should I tweet?” The answers to these (and many other) questions can be found in your Twitter data. The problem is, extracting these insights can be a pretty daunting task for any marketer.


In this 50-page eBook, we'll give you everything you need, including:

  • A complete glossary of Twitter metrics and what they *really* mean

  • How to fully analyze your – and your competitors' – activity on Twitter

  • Tools that will help you conduct the analysis yourself...

Jeff Domansky's insight:

Simply Measured produced this excellent 50-page guide to Twitter metrics. You can get it free and it's worth reading if you want to learn the basics of Twitter metrics and measurement. It's also a good example of content marketing by Simply Measured.

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10 reasons why people follow brands on Twitter | Twitter Blogs

10 reasons why people follow brands on Twitter | Twitter Blogs | Public Relations & Social Media Insight | Scoop.it
Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an“epic reply” to a customer’s Tweet. The moment illustrates how willing people are to engage and follow a mixture of accounts on Twitter. It also adds weight to @Nielsen research that reports 59% of UK users follow brands....
Jeff Domansky's insight:
Can a content marketing tsunami be just ahead?
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Jodi Dichter Kaplan's curator insight, March 31, 2014 12:48 PM

Has your brand tweeted today? Perhaps it is time to outsource this necessary daily task.

Maj-Britt Cassé's curator insight, April 20, 2014 1:22 PM

10 raisons de suivre une marque sur twitter - la première rassurez-vous - tout simplement parce qu'on l'aime ...

Mukesh Chakarwarti's curator insight, August 20, 2014 2:18 AM

Business Idea for Software solution today there site.. on visit 

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9 Small Business Twitter Marketing Examples to Study | Social Media Examiner

9 Small Business Twitter Marketing Examples to Study | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Are you debating whether your small business should invest time on Twitter?Do you wonder how Twitter can help your business?By being an active part of the Twitter community and sharing the right mix of content, you can reach a larger audience, generate more leads and become the go-to source when customers are ready to buy.In this article I’ll show you how nine small businesses use Twitter to cater to their audiences, find prospects and expand brand recognition..
Jeff Domansky's insight:
There are some really good lessons and inspiration from these 9 small business Twitter success stories.
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The Top 500 People at SXSW 2014 | Little Bird

The Top 500 People at SXSW 2014 | Little Bird | Public Relations & Social Media Insight | Scoop.it

At Little Bird, we believe the best way to make sense out of a complex experience like SXSW is to learn who is at the heart of the community around it—and then explore their connections and conversation. That’s what Little Bird delivers for any topic and so to help you focus your SXSW experience, we proudly present the leading 500 people of SXSW 2014, as measured by the attention they get from their peers....

Jeff Domansky's insight:

All the social media influencers in one place.

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How SMBs Use Twitter: 15 Stats You Should Know

How SMBs Use Twitter: 15 Stats You Should Know | Public Relations & Social Media Insight | Scoop.it

 In 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns....


Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they're interacting with their followers. To view the full report, check it out on Twitter's website....

Jeff Domansky's insight:

Research shows Twitter is generating leads for small- and medium-sized businesses.

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Auburn University Student Live Tweeted Her Neighbor's Break Up. Property Was Damaged, Swastikas Were Painted.

Auburn University Student Live Tweeted Her Neighbor's Break Up. Property Was Damaged, Swastikas Were Painted. | Public Relations & Social Media Insight | Scoop.it

01Hot tip from one of our writers and Auburn students, Jake Alexander, AKA @CallMeShitto  on Twitter. Come to think of it, I haven’t ever called him Shitto. I guess our relationship hasn’t traveled that far down the road yet…Anyway, a girl SHITTO (there we go!) follows on twitter decided to live tweet a break up going on at her neighbor’s apartment. Here’s how that all went..

Jeff Domansky's insight:

Shouting. Swearing. Swastika painting. Just another day at Auburn college and on Twitter. Has reality TV finally arrived on the social media bluebird channel?

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Which Brands Rule Twitter? | Visual.ly

Which Brands Rule Twitter? | Visual.ly | Public Relations & Social Media Insight | Scoop.it

A recent study revealed that 99% of brands are on Twitter. Although small businesses may have paved the way for Twitter marketing success, the world's largest brands are adopting the platform a both a customer service and marketing tool at an increasing rate.


Via Lauren Moss
Jeff Domansky's insight:

Branding hits Twitter big time.

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John Thomas's curator insight, March 1, 2014 4:38 AM
Which Brands Rule Twitter? | Visual.ly
Guillermo García's curator insight, April 24, 2014 8:04 AM

Which brands rule twitter? Customer service, sales, social commerce, fundraising and authenticity.

Chris Lee's curator insight, September 29, 2014 3:33 PM

A visual breakdown of brands which use twitter to engage with their consumers effectively.

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5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Social Media Examiner

5 Ways to Use Twitter Scheduling to Enhance Your Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

We’ve all heard that social media means being social, being there when the conversation happens, in real-time.


While Facebook has allowed brands to schedule updates for some time, many marketers and brand managers see Twitter’s recent addition of scheduled tweets as significant proof of the necessity of post scheduling.


Keep reading to find out how you can be there when your followers are most active.

Jeff Domansky's insight:

These Twitter scheduling tips and tools will help you be more effective with your Twitter social media strategy.

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Joshua J Ramsdell's curator insight, February 14, 2014 9:27 AM

Doing things organically is great, but I have found that you need to also use some form of automation to keep the ball rolling. You will allow your following to keep growing while your getting other things done.

 

Joshua Ramsdell

Educator & Marketing Consultant

315-314-1027 cell

http://bit.ly/1BsThEb ;

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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Public Relations & Social Media Insight | Scoop.it

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.


Let's face it, when things don't work out in our favor, it's easy to point the finger at an inanimate object, but quite frankly, it's not Twitter's fault, it's yours. The real reason why your Twitter marketing isn't working doesn't lie within the functionality of the social platform, it's actually your lack of balance as a content creator. So we're here to help. The first step is admitting you have a problem, right? Looks like we're already off to a good start!...

Jeff Domansky's insight:

If it's time for a Twitter tune up, here's a great place to start with tips to help you tweet better.

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Coleman Weeks's curator insight, February 9, 2014 9:42 AM

Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.

aanve's curator insight, February 9, 2014 11:46 PM

www.aanve.com

 

Patricia Mignone's curator insight, February 10, 2014 5:10 AM

Usage de Twitter : une cruelle vérité sur laquelle il est utile de se pencher.

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What's the Matter With Twitter? Not What Twitter Thinks

What's the Matter With Twitter? Not What Twitter Thinks | Public Relations & Social Media Insight | Scoop.it

Twitter CEO Dick Costolo has 99 problems, and revenue growth ain't one. The company announced income of nearly $243 million for the previous quarter Wednesday, beating analyst estimates by more than $20 million.


It's on track to make a healthy billion dollars and change this year. Its advertising strategy is bearing fruit. If that were all, Twitter investors would be doing a victory lap right now.Instead, they're heading for the exits, driving Twitter shares down a little over 20% in after-market trading. Why? It's not that people are leaving the service; the number of Twitter users grew in the fourth quarter. No, Twitter's own stats reveal the real trouble with a very fundamental kind of user engagement...

Jeff Domansky's insight:

The boo birds are attacking Twitter but results are good financially. The user experience needs work and that's where the criticism lies.

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7 Ways to Use Twitter for Business

7 Ways to Use Twitter for Business | Public Relations & Social Media Insight | Scoop.it
...When you want to put social media to work for you with your own business, you can do so by launching your very own Twitter account. Having a Twitter account that represents your business or brand professionally gives you the chance to create an expansive platform to reach hundreds, thousands and even potentially millions of users on daily.
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dan's curator insight, January 16, 2014 8:48 AM

RT    7 Ways!

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The Seven Secret Habits of Twitter Power Users

The Seven Secret Habits of Twitter Power Users | Public Relations & Social Media Insight | Scoop.it

In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.


Twitter is awesome for so many reasons. It’s the Great Connector. It’s the Great Amplifier. It’s the Great Curator. And it’s so simple to use. But Twitter could borrow a tagline from the Othello board game: a minute to learn, a lifetime to master. Because as easy as the platform is, there always is more you could be doing to leverage your use of it....

Jeff Domansky's insight:

Excellent Twitter tips from @Kissmetrics. Recommended reading. 9/10

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Carla Dewing's curator insight, January 4, 2014 11:05 AM

Yes I'm biased because I read Kissmetrics all the time. But this is a great post to read if you want to know how the pros make thier Twitter feeds so engaging, large and impressive. I mean, 3 minutes to better tweets sounds good to me.