Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Website Experience Consumers Value Most

The Website Experience Consumers Value Most | Public Relations & Social Media Insight | Scoop.it

Most US consumers (52%) say high performance is the quality they value most in website experience, according to a recent report from Limelight Networks.

The 1,115 consumers surveyed ranked website performance (streaming with no buffering, pages that load quickly, etc.) as the most important digital experience by a wide margin—far ahead of having fresh and updated content, delivering a consistent experience on mobile and desktop, and providing personalized content....

Jeff Domansky's insight:

What's under the hood on your web site matters most to visitors.

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LocalMark's curator insight, August 14, 2014 9:04 AM

What kind of web experience are your consumers looking for? 

Lisa deLeon's curator insight, August 14, 2014 1:44 PM

Consumers will leave your site if it doesn't download quickly, especially if they are on a device and on the go!

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Best 200 Free White Papers for Digital Marketing – UpCity

As we’ve previously mentioned in our last list, we love research here at UpCity. It gives us not only the current trends and knowledge of the landscape, but it also allows us to come up with new ideas and test them out. We see a lot of companies spend all their time and energy crafting white papers, but many marketers don’t have the time to read them as they get published. For this reason, we’ve decided to compile a list of the best 200 free white papers on digital marketing.


With access to all of these resources in one spot, you’re free to favorite this link and check up on what you want to learn next. Everything from SEO to web design is right here for you to learn. We just encourage you to take your pick and start reading!...

Jeff Domansky's insight:

This is a big, bad, awesome content marketing and social marketing resource from UpCity. Highly recommended 9.5/10.

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FRANK FEATHER ~ Business Futurist's curator insight, August 12, 2014 9:54 AM

Too many marketing white papers, not enough time. Maybe this list will help.

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A Beginner's Guide to Local SEO for Small Businesses | Shopify

A Beginner's Guide to Local SEO for Small Businesses | Shopify | Public Relations & Social Media Insight | Scoop.it

As a small business with a physical location, you've probably heard about "local SEO" or have been told that you should really be optimized for local search.


In return, perhaps you've had a confused or overwhelmed look on your face, wondering 'what exactly is local SEO?, 'how's it different from your existing SEO efforts?', and 'how exactly do you get started?'


Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:

1. Local Listings and Citations

2. Online Reviews

3. On-Site Local SEO optimization....

Jeff Domansky's insight:

Useful reference and advice for practical SEO for local businesses.

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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Public Relations & Social Media Insight | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.


To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....

Jeff Domansky's insight:

I found their social marketing tips to be valuable.

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Inside Market Strategy's curator insight, July 18, 2014 11:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 2014 1:27 PM

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StrutturaFine | pl's curator insight, July 19, 2014 6:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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How To Do SEO Without Even Thinking About It | KISSmetrics

How To Do SEO Without Even Thinking About It | KISSmetrics | Public Relations & Social Media Insight | Scoop.it

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time.

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Here’s your handbook to becoming an SEO expert without even thinking about it....

Jeff Domansky's insight:

Neil Patel's SEO advice is bang-on as usual. Recommended reading 9/10

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Jodi Dichter Kaplan's curator insight, July 9, 2014 9:08 AM

Making your business rank when searched for is necessary for marketing success. Let Peak Reputation, Inc. accelerate your positive results. PeakReputation.com

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Content Creators Ranking Checklist: How Quality Scores Influence

Content Creators Ranking Checklist: How Quality Scores Influence | Public Relations & Social Media Insight | Scoop.it

Scoring influence has never been so important, as brands, consumers, search engines, and social networks figure out ways to rise above the content clutter. It all started when everyone voted content king.


It goes like this: Content creators need to pay attention to emergent authorship, as Google, LinkedIn, and other media companies continue to focus on actual content creators versus an entity (business or website). Great content creators (that includes public relations professionals) and marketers recognize that original, engaging, and informative content by real authors may be the future of SERPs....

Jeff Domansky's insight:

Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity.

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Google Releases An In-Depth Guide To Site Moves | Search Engine Journal

Google Releases An In-Depth Guide To Site Moves | Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

Google announced on their Webmaster Central blog today that they have released an in-depth guide to Googlebot-friendly site movies.

“Few topics confuse and scare webmasters more than site moves,” Google says. So to make things less scary they have created this guide that explains how to handle site moves and stay on Google’s good side.

For those unfamiliar with sites moves, and how to move a site correctly, Google runs down the basics....

Jeff Domansky's insight:

Useful SEO tips and more detail available from Google as well.

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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Public Relations & Social Media Insight | Scoop.it

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.


As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line  "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...

Jeff Domansky's insight:

George Price shares a terrific list of search tools as an alternative to Google. Highly recommended. 9/10

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Olga Senognoeva's curator insight, May 6, 2014 3:51 AM

Список поисковых инструментов, альтернативных Google.

Если ссылка не открывается - обратите внимание на перечисление поисковиков в первом абзаце поста.

wanderingsalsero's curator insight, May 6, 2014 8:06 PM

The author is right:  as long as we continue to think that Google is "THE" internet search engine....we can't complain about how Google treats us.  I need to look into these alternatives too.

Gonzalo Moreno's curator insight, May 8, 2014 2:51 PM

Hay vida más allá de Google...

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How to Increase Your Social Media Click-Through Rates |

How to Increase Your Social Media Click-Through Rates | | Public Relations & Social Media Insight | Scoop.it

Want more traffic to your website?

What if you could double the click-through rates of your social media updates?


Extra traffic from Facebook, LinkedIn and Twitter would be nice, right? In this article you’ll discover four steps for crafting a great call to action that improves click-throughs.

Jeff Domansky's insight:

Expert advice to help you grow your web site traffic with practical tactics.

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How to Easily Double Your Traffic from Social Media | Kissmetrics

How to Easily Double Your Traffic from Social Media | Kissmetrics | Public Relations & Social Media Insight | Scoop.it

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create.


If you are serious about your content, then you also need to be serious about driving as much traffic to it (over social media) as possible. One great way to do this is to share your content on social media more than once. Sounds pretty simple, right? Let’s take a look at a hypothetical example....

Jeff Domansky's insight:

The ins and outs of building traffic by smarter social media best practices.

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How Google Determines Where to Rank Your Website | QuickSprout

How Google Determines Where to Rank Your Website | QuickSprout | Public Relations & Social Media Insight | Scoop.it

Have you ever wondered why certain websites rank higher than others? Or why your website doesn’t rank as high as your competitor’s?


A lot of it has to do with Google’s algorithm. It looks at over 200 ranking factors when determining where to rank a site. As you already know, these ranking factors aren’t easy to understand, which makes it difficult for you to figure out how to adjust your site to maximize your rankings.


In order to help you solve this, I’ve created an infographic that visually breaks down many of the components of Google’s algorithm. I hope it will give you a better understanding of what Google looks at when ranking websites....

Jeff Domansky's insight:

Useful basic SEO tips and the link to 200+ factors has MUCH more.

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101 Conversion Rate Optimization Tips, Tactics, and Techniques

101 Conversion Rate Optimization Tips, Tactics, and Techniques | Public Relations & Social Media Insight | Scoop.it

To get you started with conversion optimization, here’s a giant list of 101 valuable, actionable tips on conversion rate optimization, divvied up into five sections: color psychology (what colors convert best), copywriting tips (what words and writing techniques help you sell better), sales funnel & landing page streamlining (making the conversion from visitor to dollars in the bank simpler), split-testing (seeing what works), and a few miscellaneous general tips.


These tips go beyond the general “have a professional design” — these are actionable, specific steps you can take to improve your website conversions today. I highly recommend that you bookmark this page and refer back to it constantly...

Jeff Domansky's insight:

This is a valuable list of 101 optimization resources. Recommended reading for marketers and PR pros.

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3 Free Website Analysis Tools You Should Be Using | Business 2 Community

3 Free Website Analysis Tools You Should Be Using | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Getting the upper hand on your competition can be difficult and even more so when you’re not sure how your own website is performing. There are many tools available online that help you see how you’re doing with your SEO, and most importantly where your website needs to improve. All website owners should take advantage of these free tools to discover your website’s strengths and weaknesses, and to see how you compare against your competitors....

Jeff Domansky's insight:

Three excellent free website analytical tools: My Site Auditor, SEO Report Card and Woorank.

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Top 25 DIY Tips for Better SEO

Top 25 DIY Tips for Better SEO | Public Relations & Social Media Insight | Scoop.it

You don't have to be an SEO expert to boost your website's search engine cred. The SEO community shares tips on how individuals and organizations without SEO expertise can increase their sites' search engine rankings.


Whether you’re a small business owner or an online marketer at a large company looking to enhance your SEO, the most important thing is to “recognize that the techniques and tactics a DIY SEO'er must use are not universal,” Ward says. “A site that sells hand-carved boomerangs requires different SEO techniques and tactics than a site that sells bobsled parts. While there are some technical aspects to SEO that are common, the ultimate success or failure of your site will be based on SEO and promotion strategies that differentiate you from everyone else."


We've grouped the following 25 invaluable DIY tips from SEO experts into four categories: Keywords, Links, Blogging and Social Media, and Strategies....

Jeff Domansky's insight:

Excellent and suggestions on how to boost your SEO all by yourself.

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Hamish Parker's curator insight, August 17, 2014 2:01 AM

Company's using SEO to advertise their product and services on the internet is becoming increasingly popular

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How To Add Links To Your Blog That Get Outstanding Results

How To Add Links To Your Blog That Get Outstanding Results | Public Relations & Social Media Insight | Scoop.it

Adding links to your business blog enhances your readers’ experience and can have benefits for your business as well. While it does take extra time and thought, it is well worth the effort. This post will cover:

- Internal versus external links

- The three crucial elements of an effective link

- Five best practices for business blog links...

Jeff Domansky's insight:

Here's how to get link love and better SEO results.

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20 Landing Pages Torn Apart by 3 leading SEO experts

20 Landing Pages Torn Apart by 3 leading SEO experts | Public Relations & Social Media Insight | Scoop.it

Public humiliation is a small price to pay for free critiques of your landing pages from Rand Fishkin, Oli Gardner & Peep Laja. Check out the Page Fights.


We’ve distilled Rand, Oli and Peep’s advice so you can see how your landing pages fare in comparison. Before you submit your page for participation in the next episode, make sure you’re not making any of these all-too-common conversion rate mistakes…


5 Common Mistakes That Will Get You Disqualified


Though many of the contestants’ pages showed great potential, each was guilty of common LPO mistakes. As the judges made their way through the landing pages, they saw many amateur mistakes that they’d seen many times before....

Jeff Domansky's insight:

Really valuable insight from these critiques of 20 landing pages. Recommended reading if you're looking for better results from your website landing page.

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