Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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MediaPost Publications The Best Market Research Tool You're Not Using

MediaPost Publications The Best Market Research Tool You're Not Using | Public Relations & Social Media Insight | Scoop.it

Forget about the typical reasons that brands pay attention to Pinterest. Instead, think of Pinterest in a new way: as a compelling market research tool. Let's evolve the prevalent social mantra: It's not what you say about you; it's what your customers say about you. In today's booming Visual Revolution, it's not what your customers say. It's what they show.


In reality, the nearly 50 million Pinterest users are actually master product crowdsourcers who are deep in development on one of the best CRM tools ever. Even better for brands, these aspirational pinners are singlehandedly reinventing market research....

Jeff Domansky's insight:

There are several terrific tips an insight into how to get the most from Pinterest and to use it for marketing success.

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3 Great Pinterest Tourism Marketing Accounts | PinLeague

3 Great Pinterest Tourism Marketing Accounts | PinLeague | Public Relations & Social Media Insight | Scoop.it

These three great accounts prove that Pinterest and tourism are a match made in marketing heaven. Due to it's visual nature, Pinterest is a great way for tourism sites to promote the beautiful and entertaining things to see and do in their area....


Not only do eye-catching scenes perform wonderfully on the platform, but Pinterest is also well known for being a source of escapism. However, tourism marketing has the distinct challenge of selling a culture rather than a product or service. In spite of the challenges faced, these three sites have proved that Pinterest and tourism are a match made in marketing heaven....

Jeff Domansky's insight:

Three examples of why marketing on Pinterest works.

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How to Use Pinterest (The Ultimate Guide to Pinterest) | Business 2 Community

How to Use Pinterest (The Ultimate Guide to Pinterest) | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

... Do you want to dominate on Pinterest? This Pinterest resource book is for you. It covers the best Pinterest tips and guides around — for beginners and pros alike. Each chapter contains import ant links to hand-picked blog posts that will improve your pinning skills and teach you how to get more traffic with this social network. This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often! Are you ready to get more pins, likes, and followers on Pinterest? Let’s get started!...

Jeff Domansky's insight:

This is a do-it-yourself approach to Pinterest. Very interesting way to curate tips and share helpful resources. And it's free.

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Lynn O'Connell for O'Connell Meier's curator insight, June 12, 2013 2:40 AM

Free guide to Pinterest! From basic intro through techniques for business owners and ways to monetize. Chapters will be updated with new links as the site changes and new techniques are added.

Ateliers @ssociatifs's curator insight, July 8, 2013 8:31 AM

Un réseau social qui gagne à être connu

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How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens

How To Get A Million Repins On Pinterest: 5 Questions With Better Homes & Gardens | Public Relations & Social Media Insight | Scoop.it

Earlier this month, we learned Better Homes and Gardens ranked in the top five brands for Pinterest boards with the most repins, likes and comments. Here's how they did it....

 

According to Better Homes and Gardens digital editorial manager Kaelin Zawilinski, BHG started growing their Pinterest audience early on when a few team members received beta Pinterest accounts. Employees from both the print and digital side of the magazine formed an internal group that led the charge to get BHG on Pinterest.

 

“We knew it was a good fit for the brand,” said Zawilinski. As the digital editorial manager, Zawilinski believes BHG’s brand is always evolving and focused on growing among people and age ranges. “It’s all about creating the place where she [the reader] lives. It’s about the home and family she creates there,” said Zawilinksi, “It’s not only her mom’s magazine anymore, it’s her magazine.”  

 

...“It all comes down to our content,” said Zawilinski, “It’s the type of content that really works well on Pinterest, it’s all very pin-able.”...

Jeff Domansky's insight:

Great Pinterest success story.

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How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community

How To Use Pinterest For Business – Three Tips From A Pinterest Super User | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my article about how many boards should we have on Pinterest where I comment that Dan has just 38 boards (I wonder if that is a coincidence that he has been married for 38 years) that versus many accounts I see with well over 100 Pinterest boards.

 

Dan recently participated in a Google Plus Hangout with PinLeague and this is a recap of some of his ideas and perspectives about Pinterest as a super user with over 1.5 million followers. Yes I know you usually expect me to share tips about content marketing and social media for business, but I think you will find the ideas Dan shares provides an interesting insight into what a Pinterest super user thinks. Dan started to see his Pinterest boards grow at a fast rate in 2012, building from a few thousand followers to over a million followers....

Jeff Domansky's insight:

This is a great story and insight into how an atypical Pinterest super user gets results on this booming social media channel.

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Done4USocialMedia's curator insight, May 15, 2013 5:26 AM

Tips on Pinterest for your business.

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5 Ways Small Businesses Can Use Pinterest

5 Ways Small Businesses Can Use Pinterest | Public Relations & Social Media Insight | Scoop.it

The rapid growth of Pinterest was one of the big social media stories of 2012, and by all accounts, the platform is continuing to see strong growth in the first half of 2013. What was originally a platform used by women is now expanding across wider demographics, and some businesses are even using the network in rather creative ways.

 

If your small business or nonprofit is not yet using Pinterest, now is a good time to take a look at how it might fit into your overall digital communications plan. Remember, anyone can just pin their products to Pinterest. That’s boring.

 

Look beyond the obvious and find more creative ways of drawing people in and encouraging growth and repinning activity. With that in mind, here are 5 ways that small businesses can use Pinterest more effectively....

Jeff Domansky's insight:

Really practical tips on how to make interest work for your small business.

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8 Pinterest Boards Worth Creating for Your Business

8 Pinterest Boards Worth Creating for Your Business | Public Relations & Social Media Insight | Scoop.it

If you're not sure where to begin when crafting Pinterest boards for your business, here are eight simple and effective places to start....

 

In her book Ultimate Guide to Pinterest for Business, marketing and branding expert Karen Leland provides a Pinterest roadmap that will help you drive website traffic, boost your brand and build business. In this edited excerpt, the author describes eight types of boards you can set up in order to strengthen your brand and drive traffic. Before you begin to create new boards on Pinterest, it's smart to consider what types of boards would serve you best given your overall Pinterest marketing goals. We'll explore eight ideas to consider when building your business boards....

Jeff Domansky's insight:

Excellent advice on how to get Pinterest to work better for you. if you're new to it, these are really practical tips to start.

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Janis Borgueta's comment, May 2, 2013 7:59 AM
Pinterest is one of the fun parts of social media. Be careful not to get lost in the process as it can be a great time suck. With a bit of discipline though it has been able to open doors and generate a couple of conversations for me. Many people use it and don't see it as a sale pitch if done properly. Read this as it is most helpful
Jeff Domansky's comment, May 2, 2013 12:55 PM
Janis, totally agree that it's important to budget and allocate your social media time well. Pinterest D. be a great tool for certain types of products or business. Comment appreciated.
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How to Use Pinterest to Drive Traffic to Your Blog

How to Use Pinterest to Drive Traffic to Your Blog | Public Relations & Social Media Insight | Scoop.it
Bloggers know Pinterest is hot. Whether you blog about the latest technology gadgets or the hottest fashion trends, Pinterest can connect consumers with your content, boosting blog exposure, SEO and traffic. So how can you use Pinterest to drive traffic to your blog and increase repins, shares and comments?...
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