Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined

Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined | Public Relations & Social Media Insight | Scoop.it

Facebook advertising chief Carolyn Everson says more Americans log in to Facebook during primetime every night than tune in to the major television networks.


As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television.


Twitter's argument lies in the fact that an increasingly distracted TV audience uses its service to discuss what they're watching in real-time.Facebook's argument is even stronger, according to vp/global marketing solutions Carolyn Everson.


Whereas Twitter hopes to win advertising dollars by making itself an integral part of the television-watching experience, Facebook believes the sheer size of its user base makes it a TV-sized mass medium all by itself....

Jeff Domansky's insight:

Here's my take: Facebook ads are spammy. They look like crap. They don't work well. They are "old marketing."

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Analyze your Facebook page | Likealyzer

Analyze your Facebook page | Likealyzer | Public Relations & Social Media Insight | Scoop.it

LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues to ensure your success on the most popular social network in the world - Facebook.


The free of charge service provides detailed information and explanation of identified issues, tips on how to address these issues and much more....

Jeff Domansky's insight:

Get your review today! It's free? Many thanks to Ian Cleary for the tip. 

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Teens and Social Media

Teens and Social Media | Public Relations & Social Media Insight | Scoop.it

When a group of teenagers says Facebook "confuses and scares" them and makes their eyes hurt, there may be a problem. Though Facebook is still considered the most popular social network among teens, their enthusiasm seems to be waning.


Some of them blame it on the ads and the games, but they also say it's become too popular with their parents.A recent Pew Research Center report found that 77 percent of online teens are still on Facebook compared with 24 percent on Twitter, but the latter number is up 16 percent since 2011....

Jeff Domansky's insight:

Social media trends worth noting...

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The Complete Guide To The New Facebook For Business Page - AllFacebook

The Complete Guide To The New Facebook For Business Page - AllFacebook | Public Relations & Social Media Insight | Scoop.it
Facebook’s efforts to simplify marketing and advertising on the social network took a giant leap forward with Thursday’s launch of the Facebook for Business page, a single destination for all of the information brands need to tap into Facebook’s...
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Is Facebook Fading? What Could Be Next on the Social Media Horizon?

Is Facebook Fading? What Could Be Next on the Social Media Horizon? | Public Relations & Social Media Insight | Scoop.it

The social network's popularity is subsiding, especially among younger users. Is Facebook fading, and what does this mean for how we connect with members? Although the social media behemoth is probably not receding into the internet abyss any time soon, its popularity is subsiding, especially among younger users.


What does this mean for how we connect with members in the future?S igns of Facebook’s waning popularity have been circulating recently. Over the last year, the social media site has lost 10 million U.S. visitors, according to The Guardian. If the younger generation is part of the scope of members you are targeting, you might want to start transitioning into different levels of connection....

Jeff Domansky's insight:

This post explores other alternatives to Facebook if your target is younger demographics.

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Michael Tennyson's curator insight, June 29, 2013 12:42 PM

children

Teresa Deshon's comment, July 4, 2013 6:37 AM
Will FB stay relevant to students?
Teresa Deshon's comment, July 4, 2013 6:37 AM
Will FB stay relevant to students?
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3 Facebook Hashtag Marketing Tips - Business 2 Community

3 Facebook Hashtag Marketing Tips - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those friends and businesses with whom you are already closely aligned.


If you happen to be using Facebook for outreach and marketing, the new hashtag feature will extend your reach dramatically. This will create both risks and rewards, so you will want to choose your hashtags with care....

Jeff Domansky's insight:

Valuable tips for content marketers looking to get more from their efforts on Facebook. Nice and practical.

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Only 37% of Marketers Think Their Facebook Advertising is Effective [Study]

Only 37% of Marketers Think Their Facebook Advertising is Effective [Study] | Public Relations & Social Media Insight | Scoop.it

... those who participated in the survey, 97 percent said they were using social media for their businesses and 86 percent considered it to be an important part of their marketing efforts. Moving onto Facebook specifically, it isn't surprising that 92 percent were using Facebook as part of their social media efforts and that 49 percent considered Facebook to be their most important social media platform.

 

But what is surprising is the fact that only 37 percent of marketers think their Facebook advertising is effective. That is a pretty astonishing number. Is this a metric that shows Facebook marketing isn't effective, or is it really to do with the fact marketers aren't properly tracking those Facebook efforts into ROI?...

Jeff Domansky's insight:

Reality check for business users of Facebook.

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5 Signs that Your Facebook Page Sucks | Soshable | Social Media Blog

5 Signs that Your Facebook Page Sucks | Soshable | Social Media Blog | Public Relations & Social Media Insight | Scoop.it

The unfortunate reality is that the majority of businesses, particular small and medium localized ones, are completely missing out on the potential benefits of their Facebook page. It’s not all about the page, but that’s a good place to start and the best venue through which to have control over your own destiny. Here are some signs that your social media strategy has your page operating at a low level. Don’t be discouraged – the vast majority of pages out there are feeling the same types of pains you are. The good news is that with a little help, businesses can make a swift turnaround and find success. It just takes understanding the realities of Facebook marketing....

Jeff Domansky's insight:

Put on your best Facebook face with these useful and practical tips for small business.

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6 Ways to Make More Out of Your Facebook Ad Campaign

6 Ways to Make More Out of Your Facebook Ad Campaign | Public Relations & Social Media Insight | Scoop.it

Learn six helpful tips and tools to help your marketing strategy take advantage of Facebook advertising with FBX (Facebook Exchange). Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising.

 

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now....

Jeff Domansky's insight:

How to get better Facebook ad ROI.

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CapitalOneSparkVoice: How To Make Facebook Work For Your Business

CapitalOneSparkVoice: How To Make Facebook Work For Your Business | Public Relations & Social Media Insight | Scoop.it

It's time for Facebook fundamentals. Remember: The purpose of your Facebook page is not to sell stuff to people, it’s to engage them.

 

There’s a digital divide in the small-business world—between those companies that know how to use social networks like Facebook FB +0.52% and those that don’t have a clue. If you’re on the clueless side, it’s not too late. You can learn.

 

First, before you even begin a Facebook presence for your business, you need three things, says Ramon Ray, founder of SmallBizTechnology.com and author of The Facebook Guide to Small Business Marketing. You need an appealing website, you need fresh content on your site regularly, and you need email marketing or some other mechanism to capture customer email addresses....

Jeff Domansky's insight:

Face the Facebook facts. You need a plan before you jump into any social marketing plan or social media program.

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JVD's curator insight, May 14, 2013 5:03 AM

It's an interesting read. I am still of the opinion that social media in general has very little benefit when you are in the B2B market. However, if you are in the B2C market, there is no doubting SM can bring rewards. One Idea I am trialing is to use a consumer product to raise awareness of the business side of my company. Afterall, consumers are business people too.

Jeff Domansky's comment, May 14, 2013 1:42 PM
JVD, while a lot of Facebook traffic is consumers, there are enough business success stories that Facebook can matter to some B2B programs.
JVD's comment, May 15, 2013 9:27 AM
Wish I had a pound for every time I heard that Jeff about Facebook and B2B. I'm yet to be convinced
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15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today

15 Benefits of Having a Fan Page Over a Personal Page on Facebook | Social Media Today | Public Relations & Social Media Insight | Scoop.it

There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business....

Jeff Domansky's insight:

If there's one thing to change in your social marketing program, it's to make sure you have a friend page and not your personal page working for your business on Facebook. What are you waiting for?

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Frederique Niel's curator insight, May 9, 2013 10:42 AM

I still see some people who are using a personal facebook account for their business. Despite the fact that it is against Facebook rules, having a business fan page has so many more benefits.

Knowva Consulting's curator insight, May 9, 2013 11:00 AM

Some of the top points in this excellent article:

 

"Having a Facebook Fan Page means:
- Your Fan Page is open and public, and your personal page can stay private,
- You make a good, first impression because new fans are not directed to a brand-disconnected, personal page,
- Your friend count is unlimited (instead of capped),
- The search engines will index it, which helps your SEO,
- You get Facebook Insights, Facebook Tabs, Facebook Contests,
- You get Facebook Advertising, which is very targeted."

Jeff Domansky's comment, May 9, 2013 2:11 PM
Thanks for your comments Frederique and Knowva. No question this is one simple change in the business should make I haven't got their own business pages working for them on Facebook.