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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>
Curated by Jeff Domansky
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What Do You REALLY Expect Burger King To Do? | Mike Schaffer

What Do You REALLY Expect Burger King To Do? | Mike Schaffer | Public Relations & Social Media Insight | Scoop.it
Burger King is winning this hack job...by being quiet.

 

...Dude #1: “Eh…heh…heh…and what if we, like, made it look like McDonald’s bought them?”

 

Dude #2: “That would be, like, the funniest thing, like, ever.”

 

Except, well, it isn’t.

 

It’s actually kind of sad.

 

Sure, Burger King has some Whopper on their face for not better-protecting their password.

 

But over the past six hours, since the prank started, Burger King has been radio silent.

 

Thank goodness....

Jeff Domansky's insight:

Mike Schaffer offers a valid crisis PR counterpoint.

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Global Best-in-Class Employee Communications Research | Institute for Public Relations

The research found that global best-in-class companies share four principal qualities in the way they communicate with their employees:            

- They have an employee-centric focus that drives communication strategy 

- They set benchmarks and goals that align with corporate goals            

- They measure performance and success toward goals, while tracking employee attitude            

- There is a deep-rooted desire to always improve communication with employees and build upon current success....

Jeff Domansky's insight:

This was a really interesting look at employee communications and a reminder of their importance in the communication mix.

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Every Brand Has a Story To Tell | Journalistics

Every Brand Has a Story To Tell | Journalistics | Public Relations & Social Media Insight | Scoop.it

Every brand has a story to tell, and it’s our job as communicators – as brand journalists – to find those stories and tell them in a way that generates excitement. Back to the toilet example, the product ended up being an innovative new toilet seat that was responsible for my first PR success. The toilet seat was heated and had technology built into it that ate bad smells. It also happened to have a wireless remote control that controlled a built-in warm water washlet – you can use your imagination on that one. Believe it or not, it was one of the hottest tech products of that year – featured in all sorts of mainstream consumer media, including Time magazine. But it was a just a toilet seat… there couldn’t possibly be a story there, right?

Jeff Domansky's insight:

Great reminder for content marketers, er PR pros... I mean brand journalists.

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Behind the Crap: what it feels like to go viral | Doug Kessler

Behind the Crap: what it feels like to go viral | Doug Kessler | Public Relations & Social Media Insight | Scoop.it

In the content marketing game, everyone talks about something ‘going viral’.

 

Most agencies, like Velocity, will tend to downplay the idea: “Just make the best content you can make and if it happens, it happens.”

 

Well it happened. To us.

 

Our recent Slideshare piece, “Crap: Why the biggest threat to content marketing is content marketing“, has just been through a hell of a hockey stick, reaching over 168,000 views to date. In B2B land, that’s pretty viral.

 

This post is my attempt to share what it feels like when this happens. I hope it doesn’t come off as one big brag: I honestly feel we were just lucky with this one, so telling this story is in no way an attempt to prove how clever we are. If you’ve met us, you know how futile that attempt would be....

Jeff Domansky's insight:

Great content marketing storytelling and lessons from Doug Kessler. Another must-read for content marketing, PR and marketing pros.

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B2B content marketing usage by tactic | Digital Marketing Community Board

B2B content marketing usage by tactic  | Digital Marketing Community Board | Public Relations & Social Media Insight | Scoop.it
Content - 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
Jeff Domansky's insight:

Useful chart of content marketing tactics and usage.

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Inside Société Perrier: The Present and Future of a Content Strategy | Contently

Inside Société Perrier: The Present and Future of a Content Strategy | Contently | Public Relations & Social Media Insight | Scoop.it

...Titled Société Perrier, the effort now spans nations. Perrier’s content is sourced from elite and sought-after scene-makers in New York, Los Angeles, Tokyo, London, Mexico City, and Dubai — to name just a few.

 

On Feb. 7, three of Société Perrier’s content and social-media team members joined Shafqat Islam, co-founder and CEO of NewsCred, at Islam’s online-media company’s Manhattan headquarters. They spoke about content marketing, and about designing a strategy that works for a brand that’s going deeply lateral — as one might characterize a sparkling water company that wants to align itself with the concept of nighttime “hedonism”....

Jeff Domansky's insight:

Content marketing brings the fizz back to Perrier.

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Why You Should Stop Defending Your Work | Mr. Media Training

Why You Should Stop Defending Your Work | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Let’s say you’re a hedge fund manager.

 

You know that many people in the public—even though they don’t fully understand what hedge funds are—hate your work. Some blame you for the financial collapse of 2008. A few even regard you as immoral.

 

So when you’re interviewed by reporters who ask you about the unpopularity of hedge funds, your inclination is to defend what you do for a living and aggressively rebut their charges.

 

It’s a natural instinct—but it’s also a mistake....

Jeff Domansky's insight:

Solid media training advice from Brad Phillips.

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How to Attract More Customers With Content Marketing | Social Media Examiner

How to Attract More Customers With Content Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking to attract prospects, convert them to customers and keep them coming back?

 

Then social media and content marketing are a match made in heaven.

The key to success is to make the connection between content marketing and social media.

 

Let’s look at the content needed to get your marketing to that lucrative intersection....

Jeff Domansky's insight:

Quality content will help you compete better as customers look to research online before they buy.

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Advertisers Must Be Inventors | Harvard Business Review

Advertisers Must Be Inventors | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Modern marketing success requires more than great commercials. Outside of live televised events, advertising is easy to avoid. People can skip ads, and 46% of American homes are now equipped with DVRs. The on-demand life is only becoming more on-demand.

 

Dish Network's Hopper with Sling DVR lets you skip ads entirely, and technically won Best in Show at CES this year. Netflix just released David Fincher's new original series, "House of Cards," to much fanfare, and instead of following the traditional release model, made all thirteen episodes available at once: when, where, how you want it, and ad-free.

 

As Mary Meeker pointed out in her presentation on the state of the internet, digital is disrupting virtually every aspect of life — from photography to entertainment to education to transportation to shopping to publishing to the very concept of ownership. You name it. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. We need to invent new models and find new ways to connect with consumers around the content they love....

Jeff Domansky's insight:

This is a thoughtful post and a good read for marketing, advertising and PR pros.

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Craig Slepsky's comment, February 26, 2013 10:16 AM
New ideas in advertising is needed. America's media is ready for the 'next big thing'.
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I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo | Public Relations & Social Media Insight | Scoop.it

It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:

 

1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay.

2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too.

3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....

Jeff Domansky's insight:

Steve Crescenzo gets white smoke and a humorous appointment...

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Burger King’s Social Media Crisis & Failure to Effectively Communicate

Burger King’s Social Media Crisis & Failure to Effectively Communicate | Public Relations & Social Media Insight | Scoop.it

In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis communication.

 

So here it is on Monday afternoon, February 18, 2013 as I sit in my office near New Orleans and Burger King’s Twitter account was hacked nearly 4 hours ago. The hackers make it look like a McDonald’s account.

 

Burger King eventually managed to get Twitter to suspend the account and pull down the content and ugly comments.

 

But in the 140-character world of fast news, the fast food company is SLOW to officially issue a statement....

Jeff Domansky's insight:

It was the President's holiday. No one's lives were at risk. I'm not sure Burger King to respond to but they could have used social media better to moderate the impact. Personally, a sense of humor could also be valuable in rebalancing the impact of their Twitter account hijacking.

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12 Months of Content Marketing Ideas for SlideShare | CMI

12 Months of Content Marketing Ideas for SlideShare | CMI | Public Relations & Social Media Insight | Scoop.it

...To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations....

Jeff Domansky's insight:

A dozen excellent content tips and a reminder how easy Slideshare can be for content and SEO. 

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Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet

Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet | Public Relations & Social Media Insight | Scoop.it

...Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later, the account was suspended, but not before the news spread across the social media fishbowl at lightning speed.

 

As often happens, a huge amount of basement punditry has already begun. I’ve already had to call BS when I saw someone asserting that it took Burger King “too long” to address the situation....

Jeff Domansky's insight:

Dave Fleet provides an excellent analysis and caution.

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Free Technology for Teachers: Find Great Public Domain Images on Pixabay

Free Technology for Teachers: Find Great Public Domain Images on Pixabay | Public Relations & Social Media Insight | Scoop.it

Pixabay is a good place to find and download quality public domain images. You can search on Pixabay by using keywords or you can simply browse through the library of images. When you find an image you can download it in the size that suits your needs. Registered users do not have to enter a captcha code to download images. Users who do not register can download images, but they do have to enter a captcha code before downloading each picture....

Jeff Domansky's insight:

Pixabay is a useful complement to other photo search tools.

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Why Heineken Understands the Importance of Employee Culture | Danny Brown

Why Heineken Understands the Importance of Employee Culture | Danny Brown | Public Relations & Social Media Insight | Scoop.it

...I’ve written before about the value of your employees, and the very smart Leon Noone has shared his thoughts on the value of looking after your employees by creating the right culture and expectations from the start, as well as continuing to live by them.

 

Yet so many businesses miss this, and instead talk a good talk about customers while missing the walk when it comes to internal customers – your employees.

 

They’re the folks that represent your brand in public; they’re the folks that determine the customer experience; they’re the folks that keep the wheels turning. The importance of having the right culture and making sure there’s a good fit on both sides – brand/employee and employee/brand – is evident, as highlighted in this article from Forbes...

Jeff Domansky's insight:

Great reminder of the importance of employees as internal "customers."

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Dead bird in salad serves up Tesco crisis | The PR Coach

Dead bird in salad serves up Tesco crisis | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Tesco salad allegedly contained dead bird; company unresponsive so far 

 

This is one of those shocking stories about food product problems that tabloid TV and newspapers love. Before UK retailer Tesco could respond effectively, the story’s going viral.

 

Forget the UK horsemeat scandal. The Metro News headline said it all:

“Dead bird five inches long found in Tesco ‘ready to eat’ salad.”

 

Within minutes, the story was picked up on numerous UK media websites, competing newspapers and social media....

Jeff Domansky's insight:

Tesco's non-response in the first 12 hours is baffling. This crisis is just getting started. Stay tuned!

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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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We Love Public Relations

We Love Public Relations | Public Relations & Social Media Insight | Scoop.it
CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
Jeff Domansky's insight:

Here's a useful look at the PR profession in the UK.

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Social media customer service: understanding the risks | memeburn

Social media customer service: understanding the risks | memeburn | Public Relations & Social Media Insight | Scoop.it

Do you use social media for customer service? What is the purpose of your Facebook page, Twitter profile, Pinterest boards, and your YouTube channel? The primary function for most businesses starting out with building their brand on social media is to disseminate information to current and future customers...

 

Social media risks
With any marketing medium available today, social media also comprises of a couple of risks. One of the most important points to consider with any social media campaign is that no one can really hear your voice over a computer — maybe you have updated your status on your favourite social media channel about something humorous and someone took your tone of what you shared the wrong way. It is really important to not misuse social media as this can cause you and your business damage....

Jeff Domansky's insight:

The pitfalls of social media as customer service vehicle are many. Here's a few good reminders on the pitfalls to avoid.

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Selina Clark's curator insight, February 21, 2013 7:15 AM

Ae you using your social media in the right way?

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Lean Content Marketing | Liam Gooding

Lean Content Marketing | Liam Gooding | Public Relations & Social Media Insight | Scoop.it

I want to be honest with you. By reading this post you’re now part of an experiment  An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:

Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.

If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....

Jeff Domansky's insight:

Nice explanation of "lean" content marketing.

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RepMan: Lifelong listening | Steve Cody

RepMan: Lifelong listening | Steve Cody | Public Relations & Social Media Insight | Scoop.it

I'm a big believer in lifelong learning and the importance of listening before crafting a communications strategy, much less a campaign. 

But, I recently learned a very painful lesson by violating my own code of listen first, last and always.

The setting was a new business presentation to a professional services firm. Because I'd done so much work in the field over the years, I just assumed I knew what the prospect's challenges would be. Even worse, I was so blinded by the brilliance of what we'd built at Peppercomm over the past 18 months or so that I didn't listen when the prospects began to explain why they were firing a global, holding company and looking for a smarter, nimbler and more creative partner....

Jeff Domansky's insight:

What a great lesson on PR agency new business pitching from Steve Cody.

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Leaping the biggest hurdle to creative communication | Crescenzo Communications

Leaping the biggest hurdle to creative communication | Crescenzo Communications | Public Relations & Social Media Insight | Scoop.it

The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.


Writing for organizations is hard. Being creative inside organizations isn’t easy.

Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.

 

A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...

Jeff Domansky's insight:

Steve Crescenzo sees red when it comes to creative communications inside organizations.

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What Tesco is telling its employees about horsemeat | Rachel Miller

What Tesco is telling its employees about horsemeat | Rachel Miller | Public Relations & Social Media Insight | Scoop.it

Like many communications professionals, I am sure I’m not alone in wondering what internal communication activities have been taking place at supermarket giant Tesco in the wake of the horsemeat story.

 

What have they told store colleagues? Are the internal and external messages aligned? How are employees feeling about the headlines?

Jeff Domansky's insight:

Good look at the challenge of employee communications and crisis communications as the UK and numerous large companies deal with the horsemeat scandal.

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Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand

Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand | Public Relations & Social Media Insight | Scoop.it

When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.

But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world.

The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....

Jeff Domansky's insight:

Interesting research on trust in traditional and social media.

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Don’t Tell Me Your History In Chronological Order | Business Insider

Time for message clarity?...

 

I’ve realized recently that I’m tired of hearing histories. And I’m tired of telling mine. It’s easy to find out most by a simple search on the web. Or a scan through LinkedIn. Or listening to one of the video interviews I’ve done where someone has said “tell me your story.”

 

I was thinking about this especially in the context of any interview. I don’t care where you went to school (I never have). I don’t care what your first job was. I don’t care what happened 15 years ago. I care what you did yesterday, and last month, and last quarter, and last year. That’s probably as deep as I want to go in the first five minutes of our interview. Sure – I’ll go back further in specific examples, but I don’t need to spend the first fifteen minutes hearing your story from beginning to today. It lulls me into a false sense of complacency, making me feel like I know you better because I now know your version of your history, when in fact I don’t know you at all....

Jeff Domansky's insight:

Reminder that your messages need clarity AND brevity!

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