Public Relations ...
Follow
Find tag "PR"
143.7K views | +20 today
Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How To Grab Your Audience With Your Voice | Mr. Media Training

How To Grab Your Audience With Your Voice | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

What you say in your interviews and speeches is incredibly important, but how you say it can make all the difference.

 

When you listen to many of the most successful television and radio personalities, pay attention to how they alter their tempo or speak a little louder or softer when they want to emphasize a point. That change in their voice or pacing draws you in, signaling that what they just said—or what they are about to say—is something important you’ll want to remember....

Jeff Domansky's insight:

Good lesson from media trainer and speaking coach Brad Phillips.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Pope Resigns to "Pursue Other Opportunities"

Pope Resigns to "Pursue Other Opportunities" | Public Relations & Social Media Insight | Scoop.it

Just when he was getting the hang of Twitter, Facebook and generating Justin Bieber-type numbers of followers, the world was shocked to learn of Pope Benedict XVI’s resignation Monday.


This is a look inside the first social media Pope, his surprise resignation and the challenges posed by social media....

Jeff Domansky's insight:

The Pope's surprise resignation catches his communications team off guard as they race to catch up with social media.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

PR Fail: Flickr Turns Private Photos Public | PRNewser

PR Fail: Flickr Turns Private Photos Public | PRNewser | Public Relations & Social Media Insight | Scoop.it

The way we see it, the three biggest potential PR fails for a social network are service dropouts,unannounced changes in service conditions or privacy breaches. Flickr, the extremely popular photo sharing service owned by Yahoo that is not in any way threatened by the rise of Instagram, is now dealing with every social company’s PR nightmare: due to a software bug, the company unintentionally celebrated its ninth birthday by making thousands of users’ private photos publicly visible for nearly three weeks (while they didn’t appear in Google searches, they were visible to all other users)....

Jeff Domansky's insight:

A sobering online crisis management study.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

35% of brand newsrooms are neglected | BizReport

35% of brand newsrooms are neglected | BizReport | Public Relations & Social Media Insight | Scoop.it

In their survey of 100 global brands, Mynewsdesk found that 35% display out of date information in their online newsrooms. The type of information being left to stagnate includes annual reports, staff bios and product listings.


Furthermore, many are sticking to traditional press releases and 70% fail to provide additional information in the form of video, infographics or other multi-media content that bloggers and online influencers can use.


Only 51% of newsrooms surveyed provided video content and 40% had no image library. Disappointingly, half of all brands that did offer video and images did not provide them in a format or at a level of quality needed for publications.

Jeff Domansky's insight:

What's up with these brands not tending to their online newsrooms? Unforgivable!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

New service cuts the PR cr*p | Behind the Spin

New service cuts the PR cr*p | Behind the Spin | Public Relations & Social Media Insight | Scoop.it

A new web-based service identifies and strips out annoying buzzwords from press releases at the click of a button.

 

The Buzzsaw service from Twelve Thirty Eight is available at: http://www.1238kmh.com/buzzsaw.htm

 

Twelve Thirty Eight’s recent Buzzword Report highlighted the PR buzzwords, terminology and practices most likely to inflame journalists.   There are more than 500 in the database already, including terms like repurposing, solution, robust, best of breed, mission-critical, scalable, next-generation, web-enabled, leading, value-added, leverage, seamless, etc....

Jeff Domansky's insight:

Works well for blogging too!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How Inbound Marketing Aligns With the New Purchase Loop | HubSpot

How Inbound Marketing Aligns With the New Purchase Loop | HubSpot | Public Relations & Social Media Insight | Scoop.it
Learn about the new purchase loop, and how it aligns with inbound marketing.

 

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action....



Jeff Domansky's insight:

Valuable insight into how social media channels impact inbound marketing. Important information for marketers and social media pros.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Brands with online newsrooms still lack SEO, content plans | Brafton

Brands with online newsrooms still lack SEO, content plans | Brafton | Public Relations & Social Media Insight | Scoop.it
A new study shows that companies realize they need custom news content, but they don't understand how to leverage this media for search and social marketing.

 

Online newsroom trends

...The report found that 98 percent of the world’s largest brands have their own online newsrooms. These departments, however, experience unique challenges. Thirty-five percent struggle to keep news up to date, and 51 percent fail to present quality images within articles. More, 38 percent of online newsrooms do not categorize, tag or optimize their news content. This leaves businesses missing major SEO benefits that exclusive news content can provide.

 

On the positive side, 29 percent use video in web content, highlighting the value of video marketing for brands telling their unique stories. Additionally, 65 percent link from their homepages directly to their newsrooms, which drives added traffic and assists in greater conversion rates.

 

As online newsrooms improve, it will become more competitive for brands to learn how to leverage this media for greater visibility. The maturation of the market will strengthen the power of content creation, and consumers will become more infatuated with their favorite brands online....

Jeff Domansky's insight:

Good look at online newsroom best practices.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 Tools for Creating Infographics and Visualizations | SEOMoz

10 Tools for Creating Infographics and Visualizations | SEOMoz | Public Relations & Social Media Insight | Scoop.it

...Communicating visually is one of the most effective ways to explain complex concepts and relationships, and can be a great way to explain your services/products and create valuable site content. I often use diagrams and whiteboarding in order to communicate new features and concepts internally with my team.

 

I've compiled a list of tools you can use to create visualizations, or simply use to communicate visually with your teammates....

Jeff Domansky's insight:

Great overview and list of cool infographic tools by Miranda Rensch.

more...
Jeff Domansky's curator insight, February 6, 2013 7:32 PM

Great list of infographics tools. Check 'em out!

Scooped by Jeff Domansky
Scoop.it!

7 Media Relations Tips for Joe Flacco on Super Bowl Circuit | PR News

7 Media Relations Tips for Joe Flacco on Super Bowl Circuit | PR News | Public Relations & Social Media Insight | Scoop.it
Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

 

...However, his father, Steve Flacco, told The New York Times: “Joe is dull. As dull as he is portrayed in the media, he’s that dull. He is dull.” And while Flacco may have been in the Ravens' trainers' hands all season, his efforts under the white-hot lights of the media now put him in the PR department's hands.

Here are 7 tips in handling an athlete on the media circuit....

Jeff Domansky's insight:

Solid media advice for pro athletes and any spokespeople.

more...
Victoria Baldwin's comment, September 2, 2013 9:52 AM
These are some great tips for anyone working with athletes in the media or in other aspects of PR and marketing. As athletes make dozens of appearances each year, it's important to make them feel like a normal person and not like they're being attacked by a huge fan.
Jeff Domansky's comment, September 2, 2013 1:26 PM
Glad they were useful Victoria.
Scooped by Jeff Domansky
Scoop.it!

An Excellent Example of Twitter Use in Atlanta School Shooting

An Excellent Example of Twitter Use in Atlanta School Shooting | Public Relations & Social Media Insight | Scoop.it

Atlanta Middle Schools did an excellent job at updating the public, via Twitter, during their January 2013 school shooting. Learn from their example here. Last Thursday, January 31st 2013, there was another shooting outside a middle school in Atlanta. A 14 year-old student was grazed by a bullet, and thankfully the wounds suffered were not life-threatening. Within minutes of the shooting, the shooter was disarmed and taken into custody. You can learn more about the shooting here. What truly impressed me about this crisis was the way Atlanta Public Schools leveraged Twitter to keep parents and the public informed. From their twitter handle, @apsupdate, Atlanta Public Schools...

Jeff Domansky's insight:

A good online crisis management study by Melissa Agnes.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

You don’t have a social media problem, you have a reputation problem | memeburn

You don’t have a social media problem, you have a reputation problem | memeburn | Public Relations & Social Media Insight | Scoop.it

I’m really not a fan of the phrase: “you have a problem in social media”. It’s a phrase the online industry uses to describe companies who are having a rough time in the social space and, while it’s superficially accurate, it’s entirely misleading in its simplicity. The phrase is misleading because it speaks to the social media outcome and not the business issue that caused the problem.

 

This ascribes the blame to the wrong party and the ensuing remedies are then applied in the wrong areas. It’s not a new phenomenon, treating the symptom instead of the cause, yet the mistake continues to be made. You don’t have a reputation problem — the actual problem likely lies somewhere in your product, your business processes or your service delivery....

Jeff Domansky's insight:

This really thoughtful post gets at the heart of the online crisis management challenge.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Tips to Get Your CEO On Social Media | Heidi Cohen

5 Tips to Get Your CEO On Social Media | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

Despite their corporate standing, CEOs aren’t on social media, according toBrandFog’s 2013 CEO, Social Media, and Leadership Survey. These findings echo earlier research by The 2012 Fortune 500 Social CEO Index that found 70% of the Fortune 500 CEOs had no presence on social media!

Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....

Jeff Domansky's insight:

Much more research, insight and useful C-level social media strategies from Heidi Cohen.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Challenged By High Volume And Low Quality | MediaPost

Content Marketing Challenged By High Volume And Low Quality | MediaPost | Public Relations & Social Media Insight | Scoop.it

...Meanwhile, search engines, social networks and perishable email inbox streams often incentivize increased manufacturing of content, with links and shares --though those links and shares too often are driven by eye candy, sensation and a need for attention.

 

So it’s no wonder we now have a cottage industry of evangelists that preach the gospel of “content marketing.” 

The result is that a lot of people and machines are creating a heck of a lot of content. Volume is growing, but quality seems to be declining. That’s at least according to my inbox, the ads I’m served, and the content others pass along....

Jeff Domansky's insight:

Max Kalehoff looks at the volume of junk marketing and reminds us that only quality content will win in the future.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Using LinkedIn for strategic communication | Craig Pearce

Using LinkedIn for strategic communication | Craig Pearce | Public Relations & Social Media Insight | Scoop.it

The capability of LinkedIn to be an effective platform for strategic communication is both constrained and advanced by its unique properties. Make no mistake, however. When operating in a B2B and/or services-oriented environment, organisations can leverage LinkedIn via a number of potent means – e.g. market research, differentiation, positioning, viral marketing – to deliver business results....


My bias towards believing LinkedIn is better for service-leaning organisations is because of LinkedIn’s proclivity for better suiting the approaches of thought leadership and inbound marketing (noted below)....

Jeff Domansky's insight:

Craig Pearce highlights several ways to use linked in for strategic communications.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tesla's Big PR Fail | CNBC

Tesla's Big PR Fail | CNBC | Public Relations & Social Media Insight | Scoop.it
Auto firm Tesla is giving a New York Times reviewer a car. The goal was to show off Tesla's "electric highway" of charging stations for its electric car between Washington and Boston. The problem was that the car didn't make it.
Jeff Domansky's insight:

CNBC reports on a very interesting bad PR battle royal shaping between Tesla and The New York Times. Stay tuned!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Curation: The Importance of Being "Stupid"?

Content Curation: The Importance of Being "Stupid"? | Public Relations & Social Media Insight | Scoop.it

It’s been just over a year since I started using Scoop.it  shortly after its launch. Since then, the little social media channel has grown from a curator’s secret weapon into a full-fledged micropublishing platform, search engine and busy community of curators.

 

I’m going to share my insight into why it’s such a valuable tool in the social PR toolbox.

 

So, why the “stupid” in the headline?

Jeff Domansky's insight:

Curation is definitely not "stupid." Neither is Scoop.it - the best curation tool on the internet. Here's why!

more...
Guillaume Decugis's comment, February 11, 2013 7:28 PM
Thanks for spreading the love Jeff... and also for the hilarious anecdote on the Stupid voice recognition bug: great story! ;-)
Jeff Domansky's comment, February 11, 2013 8:57 PM
Thanks Guillaume. You know I'm a big Scoop.it fan ;-)
Scooped by Jeff Domansky
Scoop.it!

Six Things CEOs Should Know About Corporate Core Values | Method Frameworks

Six Things CEOs Should Know About Corporate Core Values | Method Frameworks | Public Relations & Social Media Insight | Scoop.it

Organizational core values are a primary determinant of culture, employee satisfaction and business performance. This article addresses six core value topics that CEOs and business executives should know about.

The Six Topics

Below is the core value list:

Core values are the building blocks of organizational culture.The process of defining, measuring, and improving core values can be an excellent vehicle for improving organizational culture.Core values provide a common language to address unacceptable behaviors in a less threatening way.Core values guide decisions and emphasize what is important to the business as the organization continues to change and improve.Core values influence business performance.If core values have not yet been established, a step-by-step process described in this article can be followed to discover them....

Jeff Domansky's insight:

This post is worth sharing with your CEO...

more...
Tracy Cuajao's curator insight, August 22, 2013 5:21 PM

How to understand core values.

Scooped by Jeff Domansky
Scoop.it!

Why You Should Never Tweet A News Release | The Buzz Bin

Why You Should Never Tweet A News Release | The Buzz Bin | Public Relations & Social Media Insight | Scoop.it

...I was recently sitting in a webinar on news releases with my co-workers when the presenter recommended we tweet our news releases to promote them. I felt like gasping out loud. I tried to hold back and finally I just couldn’t. “I just have to say I do not agree,” I blurted. Our intern looked up curiously and asked why. My reasoning? Would you sit down with your friends and read your press release to them? No. Would you read it to a group of prospective new business clients? Would you pass it out to people as you walked down the street? NO. Or at least I hope not.

 

I have been asked many times to tweet a news release and every time it makes my blood boil. That’s not social. It’s not a conversation. It reminds me of the annoying person that only likes to talk about themselves, constantly. No one cares. It’s like shoving dry cereal down someone’s throat without stopping to offer them milk. And my favorite reason, “if you tweet it the media could see it.” Oh please, I assure you the media isn’t going to pick up your news release because you blasted it on Twitter....

Jeff Domansky's insight:

Great reminder that news releases don't qualify as a conversation in social media.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

We're All Playing The Content Game. Here's How To Do It Right. | Simply Zesty

We're All Playing The Content Game. Here's How To Do It Right. | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Content creation is playing a greater part in brand strategies, to the point that it's now one of the main concerns for businesses.

 

Type ‘content’ into a company search on LinkedIn and you will get 66,794 results. Type in ‘social media’ and you will get 80,811 results.


This should tell you something. As social media grows and diversifies as an industry, content marketing is leading the charge here. It’s a (somewhat welcome) hangover from companies setting up social media profiles only to find they had nothing to populate them with. Content is now the main concern for brand and marketing managers. In fact, 39% of companies surveyed said that content was a priority area for them in 2013.

 

While there may be frustrations that ‘content’ exists as a catchall term at all, the reality is that it has now emerged as its own industry, where brands seek an easy solution to succeed in their new duty to fans to entertain on a daily basis. But there’s content for content’s sake and then there’s content that’s part of a considered business strategy. One that will do the jobs it intended to do in the first place: Attract, entertain and grow your online community. So how should you be approaching content?...


Jeff Domansky's insight:

Smart ideas and thinking about content...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main

Top 10 intranets are 'genuinely enjoyable' for employees | Articles | Main | Public Relations & Social Media Insight | Scoop.it
The director of the Nielsen Norman Group said the top 10 intranets of the year did more than just streamline and pretty up. They pulled people together.

 

To have a top 10 intranet, you've got to think about more than just a website, Amy Schade, director at Nielsen Norman Group told the hosts of the Intranet Benchmarking Forum's monthly IBF Live program.

 

"We're looking for what's usable, but also what's inspirational," she said.

Schade said many of this year's winners made significant usability changes. For example, faceted searches—which enable users to search within categories rather than in one big chunk—were big this year. Making major changes to content was another thing the top 10 shared....

Jeff Domansky's insight:

Two excellent case studies of leading intranets - ONO and AIG.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Native video content draws traffic to branded websites | Brafton

Native video content draws traffic to branded websites | Brafton | Public Relations & Social Media Insight | Scoop.it
Video marketing thrives when companies use native ad tools to host content on their own websites.

 

...Content and video marketing help brands createunique online experiences for their prospective and current customers. When organizations host a variety of media on their corporate websites, they pull viewers in and extend the time they have to communicate value propositions. Moving forward, video content may drive the most on-site conversions.

Jeff Domansky's insight:

Good insight into B2B, B2C marketing use of video content and trends.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design

Smart #some: Google+ Becoming New Way to Prevent Bad Press | Social Media Design | Public Relations & Social Media Insight | Scoop.it

Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.

 

One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.

 

In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....

Jeff Domansky's insight:

A very useful social media strategy to consider when managing online reputation.

more...
Tim O'Keefe's curator insight, February 6, 2013 8:44 AM

Social Media is Reputation Management and Reputation management is Social Media.

Pedro Barbosa's curator insight, February 6, 2013 9:21 AM

Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com

Jeff Domansky's comment, February 6, 2013 10:29 AM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
Scooped by Jeff Domansky
Scoop.it!

Magazine mindset undermines tablet opportunity | memeburn

Magazine mindset undermines tablet opportunity | memeburn | Public Relations & Social Media Insight | Scoop.it

It is understandable that publishers want to take what works in one medium and replicate it as closely as possible on another and then hope to duplicate the business model minus a good chunk of the costs. But it is a strategy unlikely to be successful because it takes an antiquated view of our reading behaviour, namely insisting the magazine formatted reading experience is as relevant as it was 15 years ago when clearly it is not.

 

Take the research coming out of the Pew Research Center’s Project for Excellence in Journalism, a collaboration with The Economist Group, which shows that while 77% of tablet owners use their tablet daily, and 53% read news on their tablet every day, only 14% have paid for content on their tablet....

Jeff Domansky's insight:

Sometimes, a tablet is a tablet, not a magazine... That's an important lesson for old-school publishers to remember.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 simple things to remember about being influential on social media | memeburn

3 simple things to remember about being influential on social media | memeburn | Public Relations & Social Media Insight | Scoop.it

Millions of updates are shared on social media every day and years worth of content is spread along with it. When we log in to Twitter we are greeted with “What’s happening?” On Facebook it’s with “What’s going on?” Social media demands content from us and is driven by user-generated content, but it adds a lot of noise across the social media channels we are using and on the social web.

 

Some organisations sport hundreds of followers and unique visitors to their blog every month while others have thousands of followers and generate so much more unique traffic. Which one has more influence? Of course you will think that the organization with a larger audience has more influence, and in some cases, you might be correct. But, digital influence goes so much further than the number of people following you or the traffic you are generating to your blog....

Jeff Domansky's insight:

Thoughtful look inside "real" social media to influence...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Unexpected Factors That Change How We Forecast The Future | Fast Company

5 Unexpected Factors That Change How We Forecast The Future | Fast Company | Public Relations & Social Media Insight | Scoop.it

When we think of "The Future," we have a tendency to think in terms of technologies. Whether it’s something as silly as a flying car or as banal as a new iteration of a mobile tablet, our images of what tomorrow will bring have a strong material bias. For everyday folks, this isn’t terribly surprising; our sense of what’s futuristic--whether via advertising or science fiction stories--zeroes in on stuff: robots, space ships, holograms, and so forth.

 

But those of us who do futures work professionally have to live up to a higher standard. When we think about what impacts the spread of (say) self-driving cars or 3-D printers will have, we have to consider more than the technical details. We need to think about people: how we live, how we use (and make) our stuff, and how we’re changing. These dynamics won’t necessarily show up in the narrative, but you should always ask how your forecast would affect--and be affected by--them...

Jeff Domansky's insight:

This is a really thoughtful post for marketing, corporate communications and PR strategists. Forecast dynamics include: climate, demographics, changing social patterns, power and wealth, and art.

more...
No comment yet.