Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The Review of Reviews | Social Media Today

The Review of Reviews | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Too many business owners throw their hands up and give up on reviews. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away....

 

We spend a lot of time writing about reviews and thinking about how we can make review management easier for our customers. Every new piece of research we read, every anecdote we hear, and every personal experience we have all point to the value of managing reviews. Too many business owners throw their hands up and give up on reviews. We get it. It’s personal and it’s painful to read how someone misinterpreted and mis-characterized your service, product, or business. But, the absolutely dead wrong response is to walk away.

 

Out of your sight may mean out of your mind, but the research continues to point to the fact that it is still top of your mind for your prospective customers. The folks over at PeopleClaim have done some research and put together the following infographic to help visually explain the impact of reviews on people’s decision making processes. It’s chalk full of statistics and it’s a quick (visual) read. Here are some our favorite statistics...

Jeff Domansky's insight:

Here's some great strategic advice advice for businesses when social media throws bad review curveballs. The infographic is well done.

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The 3 Building Blocks to Content Marketing Strategy

The 3 Building Blocks to Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

We're going back to the basics. Expert content marketers with defined and working strategies can skip this article. For the other 90 percent of you, use these 3 building blocks to start developing one...

 

I average about three speeches a week revolving around the topic of content marketing. At every one of those events I ask, “How many of you have a documented content marketing strategy?” That answer has never been more than 20 percent, and usually just a few hands are raised. Think about that for a minute. Content creation and distribution is booming. We’ve never seen brands more active in developing content to attract and retain customers. Our latest research tells us that more than one in every four marketing dollars is spent on a content marketing initiative.

 

Yet, almost no one has a concrete strategy for the deployment of those content assets. (I’m virtually shaking my head.)...

Jeff Domansky's insight:

Give your head a shake. Start with a content strategy if you really want results.

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5 Tips to Increase Blog SEO | Business 2 Community

5 Tips to Increase Blog SEO | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.

 

When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...

Jeff Domansky's insight:

By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips.

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Human Media: The Newest Frontier

Human Media: The Newest Frontier | Public Relations & Social Media Insight | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....

Jeff Domansky's insight:

Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns.

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10 Killer Resources for Small Businesses and Start-ups

10 Killer Resources for Small Businesses and Start-ups | Public Relations & Social Media Insight | Scoop.it

Looking to get your startup or small business on the path to success? There are lots of resources that can help you know how to approach your marketing, partners, suppliers, design, and legal matters, which are all crucial to the success of your business. Here are 10 killer resources that will help you take your business from idea to successful execution....

Jeff Domansky's insight:

Perfect social marketing advice and resources for small business and startups. You'll find these 10 tips easy to put into action.

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Social Media and Content Marketing | Business 2 Community

Social Media and Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook.

 

And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them. It’s not, “Look at me.” It’s, “Check out this information that’s valuable to you.”

 

In the end it is about me in some sense: as a marketer I want you to notice me, but I stand a much better chance of building a strong relationship with you if you’re noticing me because I’m providing you with useful or insightful information. So am I talking about social media now? It kind of sounds like I’m talking about content marketing. Really, I’m talking about both because one isn’t really effective without the other....

Jeff Domansky's insight:

The most important thing content marketing can do is to provide "useful or insightful information." Great advice.

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What Are the 25 Most Engaged Brands on Twitter?

What Are the 25 Most Engaged Brands on Twitter? | Public Relations & Social Media Insight | Scoop.it

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers.

 

Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement. The list was developed from a study, conducted by Evolve Capital and by Dr. Natalie Petouhoff of the UCLA Anderson School of Management, that was designed to measure brand engagement in that social channel. The research focused on traffic for the 100 most followed brands, and looked at how relationships were created and maintained with customers, influencers or advocates....

Jeff Domansky's insight:

Interesting study and excellent reference for any business looking to maximize results from Twitter.

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What Could Drive Marketers Away From Twitter | CNBC

What Could Drive Marketers Away From Twitter | CNBC | Public Relations & Social Media Insight | Scoop.it
There may be a double-edged sword when it comes to social media marketing on Twitter... There may be a double-edged sword when it comes to social media marketing. Marketers can target Twitter users in real-time based on keywords found in tweets, but what if those terms are negative and focused on terror? Twitter also allows advertisers to insert a message atop its list of nine trending topics in a spot called the "promoted trend." This digital billboard sits alongside users' streams on its site and mobile application, and costs $200,000 a day in the United States, according to a source in the advertising industry. If those nine topics reflect bad news, does a brand decide not to shell out the cash?...
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Need A Google Alerts Replacement? Meet Talkwalker

Need A Google Alerts Replacement? Meet Talkwalker | Public Relations & Social Media Insight | Scoop.it
With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker.

 

...The look, feel, and features of Talkwalker Alerts are nearly identical to Google’s alerts service.


Keyword alerts are available for “everything,” news, blogs, and/or discussions. They can be delivered “as it happens” or “once a day.” You can also limit by language and how many results are received...


Via Beth Kanter
Jeff Domansky's insight:

Will be exploring longer term, but first look is encouraging.