Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why The Best Social Media Algorithm Is Yourself

Why The Best Social Media Algorithm Is Yourself | Public Relations & Social Media Insight | Scoop.it

With many different news feeds fighting for our attention, it can be difficult to keep up with all the updates and posts that they spew out. When it comes to the Web, information is infinite. Or at least that’s what it feels like when you’re dealing with numerous feeds on a daily basis. If you think about the sites we visit on a daily basis, you’ll realise that without even trying, there’s a lot competing for our attention. Facebook, Twitter, LinkedIn, Google+, RSS readers. Already, that’s a lot of feeds fighting for your attention without factoring in mobile apps or the numerous aggregation sites out there. With more information, we need more help to make sense of it all since realistically, we’re probably only interested in half of what’s posted at any time. But are we placing too much trust in these algorithms?...

Jeff Domansky's insight:

A valuable reality check and reminder we are responsible for our own personal "curation."

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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Public Relations & Social Media Insight | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that’s an exception not the rule) it makes sense to curate content in addition to publishing original articles and media. Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks. Qualitative curation over time helps associate the topics being curated with the company or person doing the curating....
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10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards | HubSpot

10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards | HubSpot | Public Relations & Social Media Insight | Scoop.it

While many people are critiquing the $1.6 million commercials that ran during the Oscars last night, we thought it'd be fun to take a look at something a bit less expensive and a bit more inventive -- the real-time newsjacking that occurred last night during the broadcast over one of our favorite social networks, Twitter.

 

Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success. The term was popularized in David Meerman Scott's book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. 

 

No less than ten brands went into high gear developing tweets that riffed on the Oscar broadcast as it happened. Much of this newsjacking was captured by the hashtag #oscarsRTM created by Edelman's David Armano. Follow along as we take a look at how some brands approached newsjacking...

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Social Media: Why Brands Don’t Put Their Money Where Their Mouths Are | Heidi Cohen

Social Media: Why Brands Don’t Put Their Money Where Their Mouths Are | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

While over 90% of brands use some form of social media, they don’t put their marketing muscle behind their social media execution. Recent research by Technorati raises questions about the disconnect between being on social media and using it as an effective marketing conduit.

 

According to Technorati Media’s 2013 Digital Influence Report, 41% of marketers spend $10 million or less on digital media. To put this in perspective, the media cost for a single 2013 Super Bowl ad was between $3.7 million and $3.8 million....

Jeff Domansky's insight:

Why the disconnect when examples like Oreo show powerful social media ROI?

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Lies, damned lies, and marketing | Web Ink Now

Lies, damned lies, and marketing | Web Ink Now | Public Relations & Social Media Insight | Scoop.it

Do you believe these claims?


Lose twenty pounds in a week, no exercise or diet required!


My husband is the former oil minister and I want to give you $20 million!


Of course not! Scam artists prey on the one person out of a million who do.

 

Everyone else knows these are lies....

Jeff Domansky's insight:

David Meerman Scott shares a few lies... and a little marketing.

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Web content inspires Americans to cook | Brafton

Web content inspires Americans to cook | Brafton | Public Relations & Social Media Insight | Scoop.it
Food marketers should invest in content marketing to draw in culinary wizards eager for new recipes and engaging blogs.

 

Hunger compels people to perform a variety of tasks. For some, picking up the phone and dialing the local takeout kiosk down the street makes the most sense, but for many others, cooking remains a fun activity. In the recent Sullivan Higdon andSink’s FoodThink study, Cooking in America, 78 percent of U.S. consumers say they enjoy preparing their own meals and 74 percent wish they had more time to dedicate to cooking each night. An increasing number of people are inspired to cook after consuming related web media.

 

Food marketers may have feared Americans were shying away from preparing their own meals, in favor of quick-cooking dishes. However, consumers not only enjoy the culinary art, but they actively search out new recipes to experiment with in the kitchen. Brafton reported BlogHer data that showed 92 percent of survey respondents use the web to find food-related digital content. In some instances, internet users look for recipes, but entertaining blogs also captivate niche audiences. Regardless of the search intent, 83 percent of respondents have purchased items as a result of food-related web content....

Jeff Domansky's insight:

Content marketing is just the recipe for food marketers.

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Key Social Media Trends to Watch in the Coming Year | Contently

Key Social Media Trends to Watch in the Coming Year | Contently | Public Relations & Social Media Insight | Scoop.it
Renee Warren, co-founder of Onboardly, discusses what's shaping up to be the four dominant content trends in 2013.

 

...Social  needs content and  content needs social — that interplay is essential to success.


“Facebook has changed how people consume content, and it is now becoming more apparent that brands will have to pay to get their messages to more people,” Warren said. “At Onboardly, we include social media as part of our methodology as we couldn’t properly execute on PR or content marketing without it. We need to use social media channels to promote our content, find contact people, develop relationships, and create influencer lists.”

It’s crucial to establish a balance between quality of information and scope of distribution.

Final Thoughts: Put in the Work

“Overnight success is a dream, just like unicorns and rainbows,” said Warren.

 

It’s time to get real by developing a thorough strategy....

Jeff Domansky's insight:

Good insight into integrating content, PR and social media strategies. Strategists must-read.

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Jeff Domansky's comment, February 25, 2013 5:28 PM
Totally agree Angela, along with the key action of integration.
Alison D. Gilbert's curator insight, February 25, 2013 7:33 PM

All I know is that verbal and visual seem to have become the perfect social media content marriage.

Angela Watkins's comment, February 28, 2013 9:53 AM
You are correct Mr. Domansky.
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Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3

Using Storytelling Techniques In Your Corporate Blog — Expert Series Part 3 | Public Relations & Social Media Insight | Scoop.it
Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 Series Overview While many companies have corporate blogs, few do them well. My goal is to share conversations with those doin...

Via Martin (Marty) Smith
Jeff Domansky's insight:

Still relevant 2011 interview with business storyteller Lou Hoffman.

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Martin (Marty) Smith's curator insight, February 25, 2013 12:55 PM

Great interview between my friend Steve Farnsworth (@Steveology) and Kew Hoffman, CEO of the Hoffman Agency. I love how Lew correclty identifies that the world is social and a company's social accceptance starts at the top. 

Great tips from Lew here. If you don't follow or read Steve you should.  

Martin (Marty) Smith's comment, February 25, 2013 3:43 PM
Thanks for the Scoop Jeff. Hope you follow Steve. He is smart and a good guy. Marty
Jeff Domansky's comment, February 25, 2013 5:08 PM
Steve is indeed a good guy and Lou is a favorite storyteller.
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One of G+'s Biggest Influencers Explains Why You Can't Ignore It Anymore

One of G+'s Biggest Influencers Explains Why You Can't Ignore It Anymore | Public Relations & Social Media Insight | Scoop.it
No matter how much encouraging news appears online about Google+, it's become hard for people, marketing-inclined or not, to shake the feeling that G+ "isn't worth the time." Most marketers and community managers say one of several things about...
Jeff Domansky's insight:

Time for a fresh look at Google+...

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Dave Phillipson's comment, February 26, 2013 1:00 PM
It's still a pain, because of not having any filters!

--
Dave Phillipson, CP
CEO Space
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com

P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
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Change continues at Time Warner magazines

Change continues at Time Warner magazines | Public Relations & Social Media Insight | Scoop.it
On Feb. 6, Time Warner CEO Jeffrey Bewkes spoke at length about his company's performance in a routine earnings call. He went on about CNN's election coverage, the enduring popularity of HBO — and even the impact that the absence of any new Harry Potter movies has had on Warner Bros. movie studio. That its print business is on Bewkes' back-back burner was hardly a surprise. But the 2,400-word speech didn't refer to any of its magazines, once the crown jewels of its publishing empire....
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Vatican Can't Stop PR Woes

Vatican Can't Stop PR Woes | Public Relations & Social Media Insight | Scoop.it
The PR Verdict: “F” (Full Fiasco) for the Vatican. What could be in the Vatican dossier? That is the question on the media’s collective mind as rumors continue about the contents of the 300-page dossier complied by Vatican officials into the Vati-leaks scandal. What is already well known is that the report details an underground network of gay clergy, allegedly blackmailed by a rival faction within (or possibly outside) the Vatican. Throw alleged nefarious dealings with the Vatican Bank into the mix, and no wonder the recently resigned Pope has a PR headache larger than his ceremonial headdress. The upshot? Rumors abound that the Pope resigned not due to failing health, but because the repercussions of the recently complied dossier are so damaging he thought it better to return to a life of isolated prayer. Not true, says a Vatican spokesperson, who has vehemently denied media reports, claiming they are “unverified, unverifiable, or completely false.”...
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The value of transparency in a crisis [social media case study]

The value of transparency in a crisis [social media case study] | Public Relations & Social Media Insight | Scoop.it
Media expert Nancy Jean discusses how Johns Hopkins Hospital uses transparency and social media to meet the demands of an accelerated news cycle. Transparency is a way to build loyalty and garner advocates for your brand. Being transparent and straightforward in any situation will more likely earn respect even if your community takes offense to what has occurred. Johns Hopkins has a wonderful reputation for providing outstanding health care. They also are no strangers to the social media world. In 2010, when a shooting happened at the hospital, they turned to social media with regular updates. Their efforts were admirable, to say the least, and appeared as a well-coordinated effort even during a crisis situation that was unfolding by the minute. Now, Johns Hopkins faced another crisis, and once again their response can serve as a model for transparency in social media....
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Journalism Students Are Learning To Operate Drones For...Journalism?

Journalism Students Are Learning To Operate Drones For...Journalism? | Public Relations & Social Media Insight | Scoop.it
In an attempt to keep pace with rapidly evolving technology, the journalism schools at the University of Missouri and University of Nebraska both offer classes on drone reporting, in spite of the fact that this practice is currently illegal for professional journalists. Domestic drone regulations are changing quickly. For example the Missouri state government is currently considering a bill that would prohibit the use of drones for agricultural monitoring. Such practices are being championed by companies like Monsanto, which claim that using drones to collect data about crops would reduce operating costs. While drones offer clear advantages for field checks and reporting, a slippery slope of privacy concerns have largely sidelined their use thus far....
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Social Media Marketing Tips From Live Events | TopRank

Social Media Marketing Tips From Live Events | TopRank | Public Relations & Social Media Insight | Scoop.it
As an online marketer, it’s always interesting to see how companies take advantage of events such as the Super Bowl, Oscars, Grammy’s, etc. Many viewers are just as interested in seeing the glamorous outfits and train wrecks which can all be found on the red carpet. Similarly, there were a select number of companies that successfully carried off an integrated Oscars marketing campaign, as well as some that just didn’t hit the mark. Below you’ll find what I consider to be the best and worst “dressed” social media marketing moments from the Oscars....
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18 Flavors of Whiskey | Visual.ly

18 Flavors of Whiskey | Visual.ly | Public Relations & Social Media Insight | Scoop.it

This is a visual representation of the 18 often reoccuring flavors in 17 different types of Whisky from Scotland, Ireland, Canada, and the United States. It is based on over 1000 reviews of notable and honored whiskey experts F. Paul Pacult and Michael Jackson This infographic can help you explore new whiskey based on whiskies you already enjoy. It also can aid you explain what you are looking for in a whisky....

Jeff Domansky's insight:

Mmmmmmmmmm. Marketing via tasty infographic.

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Six companies I admire in social media | Jeff Esposito

Six companies I admire in social media | Jeff Esposito | Public Relations & Social Media Insight | Scoop.it

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space.

 

While Ford and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies....

Jeff Domansky's insight:

Great list and lessons from Planters, White Castle, Oreo, Chobani, Frank's Red Hot and Sesame Street.

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The Role of the Hashtag in a Forbes Headline Attracting Over 400K Views | Lou Hoffman

The Role of the Hashtag in a Forbes Headline Attracting Over 400K Views | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Talk about an outlier.

 

Over 400,000 views on the need for financial types to embrace social media.

 

The topic doesn’t exactly scream click bait.

 

So what explains the staggering number?

 

The one element that makes this Forbes post different from other executive byliners lies in the headline and the use of the hashtag, “#Accounting: Why Finance Teams Need To Get Social.”...

Jeff Domansky's insight:

A case of storytelling by hashtag from Lou Hoffman.

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They Research on Smartphones, Buy on Tablets | MediaPost

They Research on Smartphones, Buy on Tablets | MediaPost | Public Relations & Social Media Insight | Scoop.it

Mobile shopping behavior continues to evolve with consumers using smartphones and tablets for both researching and purchasing products.

 

I came across an interesting new study around this that shows how the actions of research and purchasing differ by device.

 

While the smartphone is the device for research, the tablet is more the device for purchasing, according to the study by a Lenovo team led by Mo Chaara, Director, Site Optimization, in the Global Web Marketing Team at Lenovo....

Jeff Domansky's insight:

Here's the key marketing piece: "No matter how it is delivered to the mobile consumer, it looks like it still comes down to the [content/info] value delivered, not necessarily the method of delivery."

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The Top 20 Fast Food Brands In Social Media | AllTwitter

The Top 20 Fast Food Brands In Social Media | AllTwitter | Public Relations & Social Media Insight | Scoop.it

With more than 20 million Facebook fans and a million follows on Twitter, fast food chain Subway has one of the largest social audiences on any restaurant in the world. But more than this, Subway issues more retweets than any other restaurant brand, and responds to 54 percent of their incoming tweets in 15 minutes or less.

 

This strong approach to customer support ranked Subway as the top restaurant brand in social media, finishing ahead of McDonald’s and Taco Bell.

Jeff Domansky's insight:

These businesses get social. Impressive numbers!

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Jeff Domansky's curator insight, February 25, 2013 5:26 PM

These fast food businesses GET social.

Alison D. Gilbert's curator insight, February 25, 2013 7:27 PM

Is there any correlation between tweeting and the quality of fast food? Read on and let meknow what you think.

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Social Media Strategy: Why Insight and Evidence is So Important

Social Media Strategy: Why Insight and Evidence is So Important | Public Relations & Social Media Insight | Scoop.it

Via janlgordon
Jeff Domansky's insight:

A must-read for ALL strategists! Note Jan Gordon's excellent overview of this post. 

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Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)
Daniel Maina's comment, June 4, 2014 7:36 AM
Thanks for sharing:)+
Daniel Maina's comment, June 4, 2014 7:37 AM
Thanks for sharing:)
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Seven Ways Writers Can Build Online Authority with Google+

Seven Ways Writers Can Build Online Authority with Google+ | Public Relations & Social Media Insight | Scoop.it
Google was founded on a simple principle -- some web pages are more important than others. How is that importance quantified? Ideally, it's based on the

Via Barb Lack
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More reasons to reconsider G+...

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Barb Lack's curator insight, February 25, 2013 2:17 PM

Must read for any blogger or online writer. Google + was all too easily dismissed a few years ago. It's now THE place to be for building an audience and online presence. Tips here ensure you use it well.

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Should a murder suspect hire PR counsel? | Holmes Report

Should a murder suspect hire PR counsel? | Holmes Report | Public Relations & Social Media Insight | Scoop.it
Reports that Oscar Pistorius has hired PR support, in the shape of UK veteran Stuart Higgins, have been met with plenty of criticism. It is not difficult to see why. Pistorius has been charged with murder. So far, he is the only suspect. The idea that someone, faced with this situation, would opt for some sort of “spin doctor”, as Higgins is routinely described in the media, appears remarkably distasteful....
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