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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Social Sites That Aren't Facebook | Waxing Unlyrical

5 Social Sites That Aren't Facebook | Waxing Unlyrical | Public Relations & Social Media Insight | Scoop.it

Facebook has been struggling since its IPO in May. Its stock has been almost cut in half, GM dropped a $10M ad deal, and Google is nipping at its heels with the purchase of Wildfire.

Facebook was not initially built to monetize; it was built to go viral. The company is betting on huge advertising growth in the next five years, and many people, including myself, are skeptical....

 

As Facebook struggles to find its monetization strategy, there are some exciting companies that have stepped forward to meet a different set of social needs (and in some cases, pick up the slack where Facebook has stumbled)...

 

[Five alternative social media channels worth checking out ~ Jeff]

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Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published | Public Relations & Social Media Insight | Scoop.it
A Facebook brand post will get half of its reach in the 30 minutes after it is published, according to updated data provided to MarketingCharts by Socialbakers.

 

[More social media intelligence for marketing and content pros ~ Jeff]

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Connected- The Story of Brands

Connected- The Story of Brands | Public Relations & Social Media Insight | Scoop.it
Great brands are easy to spot. They are iconic, talked about and present in our lives. Some of these brands are goods like iPods, or watches, some are cars, while others are medical, like Aspirin. Brands extend past objects to people, like David Beckham or Obama and even to countries.

 

After writing on the topic of storytelling for a while I have seen how storytelling is central to brand image creation and brand destiny. I have seen there are different types of stories that people tell around brands. Great brands have the effect of creating happiness for the people using them or the people and communities around them. The happiness created may be long or short-lived but either way there are different types of story associated with brands.

 

I have seen many brands use storytelling but fail to connect to their audience in the way that brand makers intend. As brand makers we are all trying to get our brands used and heard by our audiences but the challenge of being listened to is getting harder. So why is that? Why do our brands either connect of fail to connect? I think there are five levels of brand storytelling that you need to consider when building your story so you can be sure you are going to connect to your audience....

 

[Check out Mark Lightowler's five levels of brand storytelling ~ Jeff]


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Getting the most juice from a government Yammer network

How are governments across the world using Yammer? How can Yammer be used it to it's full potential inside government?

 

[Quick, useful snapshot of how Yammer is proving useful in government applications ]


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Perfect Pinterest Profile Check-List

Perfect Pinterest Profile Check-List | Public Relations & Social Media Insight | Scoop.it

Practical Pinterest tips you can use from this infographic. ~ Jeff

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How alternative storytelling can help impact project evaluation

How alternative storytelling can help impact project evaluation | Public Relations & Social Media Insight | Scoop.it
Using digital technology to tell stories can help charities with impact assessment, says Kieron Kirkland...

 

Using stories to evaluate results? Quantitatively??!! You bet!!

Here is a fabulous article after my quantitative heart.

 

The author Kieron Kirkland talks about how the organization, Nominet Trust, worked with the org story company Cognitive Edge to capture stories and then have the story authors rank what their stories are about on a scale.

 

Once the story was captured, there were several types of scales the storytellers ranked their stories on -- generating big data!

 

See -- storytelling and evaluation can be done effectively if constructed properly.

 

This article goes hand-in-hand with newer qualitative evaluation processes for arts-based techniques (like storytelling) talked about in one of my favorite books, Method Meets Art; Arts-Based Research Practice by Patricia Leavy (2009).

 

If you struggle to connect stories about your projects to quantifiable results, then run to read this article. 

 

Having helped organizations articulate measures so they can see progress, the first critical area to tackle are which measures are going to be used that are the most meaningful, given the project's objectives. 

 

This article will give you several ideas for how to get started.

 

Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[A must-read for storytellers who need an ROI ~ Jeff]


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Sandra V. Barbosa's comment, November 5, 2012 10:17 PM
I'm Brazilian. I'm English teacher. Follow me. Thanks.
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5 Ways To Use Paper.li for ORM (Online Reputation Management)

5 Ways To Use Paper.li for ORM (Online Reputation Management) | Public Relations & Social Media Insight | Scoop.it

Turn Twitter, Facebook and RSS feeds into online newspapers in just a few clicks.

Marty Note
Great, creative article about how to use your Paper.li for ORM. Never would have thought of this, but now that I've read it what cool idea. Well done @SmallRivers.

 

[Smart thinking, shared ~ Jeff]


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Kelly Hungerford's comment, November 7, 2012 5:15 AM
Thanks for sharing and adding a Marty note, Marty. It means a lot when we catch your attention :) Paper.li has evolved into a really clever tool that can be used for so many different purposes. I work a lot with our users on setting up papers for brand monitoring and it is working really well. Would love to hear your thought is you set one up for monitoring.
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Neuroscience proves stories trump facts -- free download

Neuroscience proves stories trump facts -- free download | Public Relations & Social Media Insight | Scoop.it

"So, if people are more likely to respond to a story, why do salespeople try to persuade customers with facts and figures?"

 

Hey folks -- if you want a quick and easy-to-digest post (and free download) of the neuroscience of storytelling, then go grab this article and mini e-book.

 

Author Michael Harris has put all the salient material together for us. It's perfect for trainings and workshops.

 

There are times when you audience does want facts. Just know that the order goes story first, facts second. That way you'll avoid endless debates, as Michael also points out.

 

If you want to dig into this topic more deeply, then read Kendall Haven's book Story Proof for all of the specific studies on storytelling and the brain.

 

Enjoy the rest of your day!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


[Story first. Facts second. I like that. Great resource. ~ Jeff]


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The Art Of Seducing Google With Great Content

The Art Of Seducing Google With Great Content | Public Relations & Social Media Insight | Scoop.it

In this comprehensive article Mustafa, outlines various methods to create compelling content to gain targeted traffic that converts.

Here is the Table Of Contents that breaks down his recommendations:

Table of Contents 

1 Content: The Currency to Rank 2 Creating Remarkable Content that Works 2.1 Have a Passion for Giving 2.2 Become a Problem Solver 2.3 Share Your Results 3 Leveraging Third Party Sources 3.1 Embrace Content Curation 3.2 Use Content Syndication 3.3 Get Expert Insight 4 Attracting Quality Links 4.1 Create Actionable List Posts 4.2 Publish a Manifesto 4.3 Put Best Content First 5 Building Real Authority 5.1 Find Your Awesomeness 5.2 Be a True Guru 5.3 Connect to Influencers

 

 


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7 Under-Utilized Ways to Create Content That Sells

7 Under-Utilized Ways to Create Content That Sells | Public Relations & Social Media Insight | Scoop.it

As content marketing becomes more and more prominent, everyone's always asking the question "How?" 

 

How do I create content that gets my brand out there? How do I make sure that my content makes potential customers want to take action? How do I keep them interested?

 

Adarsh Thampy has some great strategies here; he takes it beyond the usual content marketing advice ("make it interesting, make it relevant") and presents some creative and useful ways to make sure your content does what it's meant to do: drive sales and brand awareness.... 

 

[7 useful tips for content marketing ~ Jeff]


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The Complete In-Depth Guide To Creating A Killer B2B Blog | Simply Zesty

The Complete In-Depth Guide To Creating A Killer B2B Blog | Simply Zesty | Public Relations & Social Media Insight | Scoop.it
Blogging has now become the standard for any business, be it a B2C or B2B company. It's one of the best ways to get your brand out there and connect with its customers as well as get in new business.

 

Despite different social media networks coming and going, one thing that always remains constant are blogs. The reasons are simple, they live on your own site, you control the content and they show up in search results. A good business blog is a place to communicate the latest news from your brand, drive business leads and to create content that gets shared far beyond your own blog.


As you will see from the list below, there are a wide number of tools that can be used to blog, no matter what standard you are at and you can customize the look and feel of your blog to fit in with your business as you see fit.


While blogging might seem daunting at first, you’ll find that the more you get into it, the easier it gets and the more you can pick up and apply to your own blog. Just follow these tips and you will have a killer business blog....

 

[Expert B2B blogging advice from the folks at Simply Zesty ~ Jeff]

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Brilliant New York Magazine cover | PR Blog News

Brilliant New York Magazine cover | PR Blog News | Public Relations & Social Media Insight | Scoop.it
New York Magazine cover for New York and the storm.
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Sometimes It’s Best to Just STFU | PR Squared

Sometimes It’s Best to Just STFU | PR Squared | Public Relations & Social Media Insight | Scoop.it

Last week was a tough week. Hurricane Sandy walloped the East Coast, and the NY/NJ metros were hit particularly hard. If you weren’t living amidst the wreckage, however, even though (like everyone else) you’d been sickened by scenes of the destruction in the aftermath, it was still all too easy to forget the very real human impact.


The PR industry always wrestles awkwardly with tragedy. You see, our role, in part, is to serve as the mediascape’s eternal optimists. Given our druthers, we only want to share good news, and that good news is about our clients. And PR firms’ clients – while sympathetic human beings mostly – still have metrics to hit when it comes to column inches, moving the needle, ROI, call-it-what-you-will.

 

So while the client contacts are empathetic in the immediate wake of a disaster, at the end of the month when the PR pros didn’t get the WSJ hit – because the WSJ reporter was too busy bailing water out of their basement to give a rat’s ass about the client’s latest breakthrough – someone’s still getting in trouble....

 

[Amen! ~ Jeff]

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Drucker’s Knowledge Worker in the Age of Social Media: Content Curation for Professional Development

Drucker’s Knowledge Worker in the Age of Social Media: Content Curation for Professional Development | Public Relations & Social Media Insight | Scoop.it

"Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers."

 

Over the many applications of Social Content Curation, Professional Development has been a strong trend. We keep observing it on Scoop.it but it's also been reported by Social Media influencers.

 

As more and more of us become Knowledge Worker, it should be no suprise that Content takes growing importance in our Professional lives. So here's our take on it and why we announced this new integration with LinkedIn earlier today....


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ben bernard's comment, January 9, 2013 11:56 PM
thanks ! http://www.scoop.it/t/direct-marketing-services my newly made scoop.it :)
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Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta

Transmedia Storytelling Cookbook: from Digital to a Multiplatform Approach | Zemanta | Public Relations & Social Media Insight | Scoop.it

Sara Bozanic:  "Marketers and designers are finally moving into a new era – the era of transmedia. The previous era, which was characterized by a huge platform obsession approach, is over. But what does it all mean?"

 

...Transmedia is a storytelling technique, which happens across multiple media platforms, but in a platform appropriate way.

 

Content is spread across several media simultaneously. It’s not just about digital media, but also a combination of several traditional channels or a combination of both, such as the environment, radio, TV, web, mobile, etc.

 

3 Main Phases of Development
But what does this mean in practice? We can divide transmedia development process in 3 main phases: concept development, distribution and growth. Each phase is characterized by emotional investment, social mechanics, participation and care....

 

[Here's a useful overview of Transmedia storytelling ~ Jeff]


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7 ways online media benefits public relations | PR Daily

7 ways online media benefits public relations | PR Daily | Public Relations & Social Media Insight | Scoop.it
The massive shift toward digital media continues for new and traditional press outlets. Here’s how you can explain the change to your clients, including why it helps them.

 

...A few weeks ago, Newsweek became the latest magazine to announce it would cease publication of its print edition in favor of a digital-only format by year’s end. This isn’t the first announcement of its kind in 2012: SmartMoney Magazine killed its print publication in the summer, and rumors have swirled that the U.K.’s The Guardian is considering a switch to a digital-only edition.

 

This trend will likely continue in the coming years as, according to the Pew Research Center’s statistics on print vs. online media, more than half of Americans receive their news from digital sources, and the number of people relying on social media exclusively for their news has doubled in the past two years.

 

So how do public relations pros communicate this ever-changing landscape and its importance to clients?...

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Free Testing and Quizzing Tools for Online Education | eLearning

Free Testing and Quizzing Tools for Online Education | eLearning | Public Relations & Social Media Insight | Scoop.it

Would you be interested in a list of 15 Free Testing and Quizzing Tools that you can use in your Online Classroom?


Have a look at the following list of Free Testing Quizzing Tools for Online Education. You will find 15 Free Online Tools that you can use for your traditional or online classroom!

 

[A useful resource for training and education ~ Jeff]


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3 Lessons on How a Broadcast Never Tells the Whole Story | PR News

3 Lessons on How a Broadcast Never Tells the Whole Story | PR News | Public Relations & Social Media Insight | Scoop.it
When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

 

On Sept. 17, the affable and intelligent Matt Lauer interviewed Salmon Rushdie on NBC’s Today Show. This interview and its context provide some interesting insight about broadcast TV and its place in PR programs, something that clients often ask me about. Although Cognito focuses on business-to-business communications, this bit of popular culture has some valuable lessons for anyone in the communications industry.

 

Rushdie, in public for the first time in many years, was promoting a new book about his life since the fatwa issued by the Iranian government in 1989. The book release, by coincidence, has occurred at the same time a video denigrating Islam (not related to Rushdie’s predicament) has ignited protests and violence around the world.

 

So what did Lauer want to know about? Not surprisingly, many questions were directed at today’s protests and not at Rushdie’s book. In a format dedicated to conveying stories through image, and largely driven by today’s news instead of something that happened 20 years ago, this makes perfect sense. Anyone who really cares to understand Rushdie’s story would not be learning about it solely from this interview. The discussion between Lauer and Rushdie helps illuminate three key lessons that must be remembered when working with broadcast outlets.

 

[Here's a great reminder that broadcast media thrive on immediacy. Plan your media relations interviews accordingly. ~ Jeff]

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Transmedia Journalism in 499 Words

Transmedia Journalism in 499 Words | Public Relations & Social Media Insight | Scoop.it

Kevin Moloney: "Transmedia journalism is designing a project to unfold across multiple media in an expansive rather than repetitive way" ...

 

[Excellent overview of Transmedia storytelling ~ Jeff]


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A Great Collection of Multimedia Storytelling Presentation Clips from KDMC

A Great Collection of Multimedia Storytelling Presentation Clips from KDMC | Public Relations & Social Media Insight | Scoop.it


Robin Good: If you are interested into "digital storytelling" and in how it can help your company tell its stories about itself and its products most effectively to the world, here is a great collection of presentations all focusing or related to this topic.

 

Published by the UC Berkeley Graduate School of Journalism, this collection brings together the best of the many digital media training sessions hosted by KDMC, the Knight Digital Media Center.

 

This archive collection contains many unique recording such as David Pescovitz (BoingBoing) on "The Future of Technology and Storytelling", "How to Tell Sories with Data" with Edward Segel and "Digital Storytelling: New Media's New Storytellers" by Amy Hill among many others.

 

A treasure trove of good stuff. 8/10

 

Full collection: http://multimedia.journalism.berkeley.edu/presentations/cat/storytelling

 

P.S.: Check also Karen Dietz unique newsradar on Digital Storytelling right here: http://www.scoop.it/t/just-story-it


[Great resource and tips on how digital storytelling can help your company. ~ Jeff]


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Karen Dietz's comment, November 8, 2012 3:50 PM
Many thanks for the plug Robin! It's an honor. And the collection you scooped is a terrific resource. Glad you added it! Have an awesome upcoming weekend :)
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25 election front pages let pictures speak louder with words | Poynter.

25 election front pages let pictures speak louder with words | Poynter. | Public Relations & Social Media Insight | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's...

 

[Photojournalism worth sharing ~ Jeff]


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Infographic: Bond's Sex Scenes Breakdown - Who Was the Best Lover?

Infographic: Bond's Sex Scenes Breakdown - Who Was the Best Lover? | Public Relations & Social Media Insight | Scoop.it
Look up! Look down! Look out! It's 007! Ohh, this is a good one. It's not actually an infographic, rather it's the nymphographic.

 

[A little 50th anniversary James Bond fun ~ Jeff]

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Did a Site-Wide Megafooter Increase Sales Conversions for This Luxury Bag Ecommerce Store? | Which Test Won

Did a Site-Wide Megafooter Increase Sales Conversions for This Luxury Bag Ecommerce Store? | Which Test Won | Public Relations & Social Media Insight | Scoop.it

Did a Site-Wide Megafooter Increase Sales Conversions for This Luxury Bag Ecommerce Store?

 

[This is a fun test for marketing and social marketing people ~ Jeff]

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Pretzel logic: What PR pros can learn from an Amish woman | The Gregory FCA blog

Pretzel logic: What PR pros can learn from an Amish woman | The Gregory FCA blog | Public Relations & Social Media Insight | Scoop.it
PR lesson from Auntie Anne's...

 

A great deal of what I know about PR, I learned from Auntie Anne. The pretzel queen. A former Amish woman turned entrepreneur, who, in the 1990s retained my firm to promote her burgeoning franchise empire of hand-rolled soft pretzel stores.

 

It wasn't an easy assignment, convincing someone who had been taught all of their life to avoid attention that she had to interview with Forbes magazine or do lunches with Inc. reporters. But if anything, Anne was a pragmatist who understood the value of her own story. And this was a great one.

 

Born to an Amish family, she chose not to enter the faith, married early, and struggled financially. While running a food stall at a local farmer's market, her husband mixed up a flour order for her pretzel recipe. The screw up resulted in the best pretzel she had ever tasted. Lines formed around the corner, and soon prospective franchisees were beating down her door to buy in. She called it an act of God. Me? Well, I too know the value of a good story, regardless of whether the intervention is divine....

 

[A story about the value of storytelling toPR and marketing ~ Jeff]

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Cohn & Wolfe : Wolfetracking Blog

Cohn & Wolfe : Wolfetracking Blog | Public Relations & Social Media Insight | Scoop.it

Google “authentic” and “social media,” and in approximately .29 seconds, you’ll see more than 31 million results. Yes, the word “authentic” continues to be one of the most overused and misused words in marketing today, yet in my opinion, it’s perhaps THE MOST important consideration for any brand engaging in social media.

 

Personally, I like the way Simon Sinek defines “authenticity” in Start With Why as having your WHY, HOW and WHAT in alignment. It’s consistently acting in accordance with your values and core purpose. Contrary to popular writing on the topic, authenticity, in and of itself, isn’t necessarily a good thing. After all, a jerk can be an authentic jerk if his (or her) actions consistently align with his reason for being. That said, I like to believe that most leading brands have noble values, and if they have clarity on their WHY, the real challenge becomes: How do they act authentically through every business decision and stakeholder interaction? This challenge becomes even more complex in a world changed by social media, and here’s why.

 

Every company employee is a representative of that brand. While this has always been the case, their voices are now amplified through social media, and they’re able to communicate directly with the company’s customers and other key stakeholders. This is true for the employee who posts to a personal Facebook and Twitter account and occasionally mentions work. And it’s even more true for brands’ social media community managers – the employees who publish content and engage brand fans and followers through Facebook, Twitter and other channels. This is a tremendous responsibility! And it’s not one that companies should take lightly....

 

[Seeking authenticity? Here's how ~ Jeff]

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