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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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The visual web – big in the Philippines, the US, Canada, UK and Spain | Lies, damned lies and statistics

The visual web – big in the Philippines, the US, Canada, UK and Spain | Lies, damned lies and statistics | Public Relations & Social Media Insight | Scoop.it

According to Royal Pingdom, Pinterest is probably now bigger than Tumblr in the US. I say probably, as Royal Pingdom consulted a number of sources from Comscore to Google Trends to Alexa, and they all gave slightly different results.


Even if Pinterest is only slightly behind that’s still a huge achievement, underscoring its 4377% growth over the past year (according to Comscore )
Royal Pingdom does however suggest that based on Google Insights, Pinterest is heavily US based, while Tumblr is global....

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The Future of Public Relations | Press Index

The Future of Public Relations | Press Index | Public Relations & Social Media Insight | Scoop.it

The future of PR as we know it.... [This infographic speaks for itself - JD]

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21 Guest Blogging Tips To Land Posts (Almost) Every Time | Heidi Cohen

21 Guest Blogging Tips To Land Posts (Almost) Every Time | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Are you one of those bloggers who wonder why they should write guest posts for other blogs when their own needs care and nurturing?

 

The bottom line is guest blogging is a win-win for both the host blogger and the guest blogger when done right. The problem for both parties is that it’s often done poorly.

 

What’s in guest blogging for you as a blogger?
Here are five reasons why every blogger should include writing guest blog posts in their blog marketing strategy. These reasons also hold for expanding your content marketing reach....

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Earned Media Tip #7: Use Offline Events for Content | Sally Falkow

Earned Media Tip #7: Use Offline Events for Content | Sally Falkow | Public Relations & Social Media Insight | Scoop.it

At the core of earned media is great content. You have to offer the reporter, editor or blogger something that they value – content that will help them interest or entertain their readers/viewers. Media is all about attracting more people to their content.

 

Offline events can be an excellent way to generate good content. I was recently at the PR News Taste of Tech Social Media Summit in New York City. In the two days I was there I met some industry luminaries, heard interesting panel discussions and keynote addresses and had the opportunity to interview several of the speakers. I tweeted highlights and interesting snippets. I also took note of the questions asked by speakers and the responses from the audience. All of this live interaction will find its way into blog posts and videos that I post online.

 

My tweeting and networking at the conference led to this earned media article in CommPro.biz...

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Mary J. Blige Now Knows Who Her Friends Are Thanks to Burger King | Brand Channel

Mary J. Blige Now Knows Who Her Friends Are Thanks to Burger King | Brand Channel | Public Relations & Social Media Insight | Scoop.it

Mary J. Blige had a dream when she was a kid. It wasn’t too outrageous or impossible to reach. All she wanted to do was be in a commercial for McDonald’s or Burger King. Well, she can scratch it off her list now and try to figure out how the whole became such a nightmare.


When Blige’s commercial for Burger King — part of BK's just-wrapped celebrity campaign for its new menu — came out in April, some attacked the spot touting crispy chicken snack wraps as stereotyping the African American performer. Wrap up all that anger and confusion into a slew of social-media outpouring and you’ had some pretty bad PR for Blige, while BK quickly squelched the affair by pulling the commercial....

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An Argument Against Exaggerated Market Research | March PR

An Argument Against Exaggerated Market Research | March PR | Public Relations & Social Media Insight | Scoop.it
In PR, we often encourage our clients to conduct research as a way to contribute to the industry news cycle when there is no news coming out of the company.

 

March‘s clients have seen a lot of success with this strategy and, across every industry, many companies will dedicate large portions of their annual marketing budgets to this type of content development. However, while companies typically want this research to come out in their favor – for example, framing their core competency as a must-have to remain competitive – research will fall flat if it isn’t conducted in a vendor-neutral manner and presented fairly.

 

Last month, Facebook released some research findings in a report titled, “The Power of Like 2: How Social Marketing Works,” which claims that Facebook advertising works! This was released just weeks after investors expressed anxiety that advertising revenue won’t keep up with Facebook’s user base, and seems to be a direct counter argument to investors in an attempt to dissolve these doubts and keep stock prices high.

 

However, there are some major holes in the logic of this report, casting doubts on whether Facebook advertising actually is effective after all....

 

[For Facebook, a case of lies, damn lies, bad PR - JD]

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Feminization of public relations | Heather Yaxley

Feminization of public relations | Heather Yaxley | Public Relations & Social Media Insight | Scoop.it

I’ve produced this infographic as part of my presentation at next week’s International History of Public Relations Conference. My paper aims to foreground the career experiences of women working in public relations in Britain during the 1970s and 1980s. As well as reviewing the existing historical literature (where the presence of women is largely missing) and conducting qualitative interviews, I wanted to put the story into some statistical context.

 

Although the veracity of any data is impossible to verify, it does provide heuristic knowledge of the increased feminization of the field of public relations over the past four decades. During the 1970s and 1980s, the data indicates the percentage of women in PR in the UK increased from around 10% to 40% – from one to four in every ten practitioners. This has risen further in the last twenty years to almost seven in ten practitioners....

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How To Assure That Your PR Agency Team Acts Ethically | Ken's Views

How To Assure That Your PR Agency Team Acts Ethically | Ken's Views | Public Relations & Social Media Insight | Scoop.it

There’s been yet another brouhaha about ethics in PR, and rightly so. A staffer at one of Wal*Mart’s public affairs firms got it terribly wrong, posing as a reporter at a “closed” press conference given by a union. And smarter folks than I have weighed in.

 

(Since first publishing this blog, I learned that Wal*Mart fired the public affairs firmed involved.)


Said staffer has since been removed. But it got me thinking about what the agency might have done to prevent this, which certainly would have been in the firm’s and their client’s best interests. Of course one would hope that a PR professional, at any level, knows that pretending to be someone one isn’t, particularly a member of the media, is wrong no matter how you slice it. But what had the firm done to inform its staff of the ethical standards it requires each employee to follow?


Which got me to the bigger question: Are PR firms doing enough to prevent this kind of ethical nightmare?

 

[Great advice for PR agencies from Ken Jacobs - JD]

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Is Twitter more reliable than the networks for breaking news? | Capstrat

Is Twitter more reliable than the networks for breaking news? | Capstrat | Public Relations & Social Media Insight | Scoop.it
How CNN got it wrong and Twitter got it right.

 

...Today’s decision might be a watershed moment for social media’s acceptance as a reliable news source. Traditional journalists often question social media’s validity and credibility. How can millions of individuals on Twitter be expected to get it right without producers, editors and fact checkers? Aren’t the traditional news outlets like CNN and the New York Times inherently more likely to get it right?

 

Not necessarily. When the big decision came down, CNN got it wrong and Twitter got it right. CNN originally reported that SCOTUS struck down the individual mandate. Twitter users, on the other hand, immediately reported the mandate was upheld.

 

So how is it that social media can be more reliable?...

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Four Social Personas Your Nonprofit Needs To Understand | John Haydon

Four Social Personas Your Nonprofit Needs To Understand | John Haydon | Public Relations & Social Media Insight | Scoop.it

Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distint nonprofit social media personas.

 

To help you better understand these personas, they also published a handy-dandy infographic, which I chopped up below....

 

[Marketing and PR pros note too - JD]

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"Our Mission" cartoon | Tom Fishburne: Marketoonist

"Our Mission" cartoon | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it
Every brand needs an anthem. Most settle for a humdrum mission statement or competitive benchmark instead.

 

In my recent “Brand Laddering” cartoon, I parodied brands that stretch too far beyond believability, trying to make corn chips stand for world peace. I think there’s just as much to make fun of with brands that don’t try to stand for anything at all....

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How do you tell when the news is biased? It depends on how you see yourself

How do you tell when the news is biased? It depends on how you see yourself | Public Relations & Social Media Insight | Scoop.it
Does the quest for balance in news stories open journalists up to claims of bias? It's all about the framing.

 

...How did you feel about these headlines? Does it matter to you to learn that they actually came from Fox News on the same day? (Screenshot for proof.) This faux home page was created by Dan Schultz, the MIT grad student also responsible for Truth Goggles, using his NewsJack point-and-click “remixer.”

 

Knowing what you know now, do these headlines seem different to you? If so, you’ve just proved that we detect and judge bias based on things other than what journalists actually write.

 

This effect has been noticed before....

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Now this is what you call bad PR: How publicist's glib remark turned into a social media nightmare | the Telegraph

Now this is what you call bad PR: How publicist's glib remark turned into a social media nightmare | the Telegraph | Public Relations & Social Media Insight | Scoop.it
"GREAT news for our clients." With that remark, PR manager Tina Alldis's world went into meltdown.

 

The young head of publicity for Mango Communications learnt the true meaning of bad PR after she claimed the changing face of Australia's media landscape was an opportunity to fill newspapers and websites with PR spin.

 

Her remarks, contained in a column on the cuts and restructuring Fairfax and News Ltd announced this week, were slammed as "insensitive", "ignorant" and "harsh"....

 

[Harsh, but poignant lesson - JD]

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Looking for excellence in public relations | PR CONVERSATIONS

Looking for excellence in public relations | PR CONVERSATIONS | Public Relations & Social Media Insight | Scoop.it

What exactly does ‘excellence’ mean in public relations? Is it something to be achieved by anyone following a particular approach (as implied by the Model of Excellence), or demonstrated by those recognised by the industry (such as winners of the CIPR Excellence Awards)?...

 

But I’d like excellence to mean more than that. To be really truly exceptional we need to take giant leaps, not neat little steps to perfection. Not just being good enough, better than others or even better than you were yesterday, but achieving big, hairy audacious goals. I’d like to see leaders in public relations pushing the practice to achieve this sense of excellence – being bold and demanding, but also driving from the front. Where are our ambitions for excellence in public relations?


I have the same desire for those engaged in public relations education – I want to see the smartest, most intelligent people choosing a career in public relations – and not stopping there. This too involves bigger ambitions; stretching our young practitioners not simply to be competent on the job, but to celebrate a standard of education that makes them soar intellectually and challenge poor practices, unethical behaviour and mediocre measures of ‘excellence’. They should aspire to be entrepreneurs, chief executives, change agents in society, renowned writers and sought after advisors....

 

[Thoughtful PR post by Heather Yaxley - JD]

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Gawker's PR Dummies: Party in Malibi With Mary J. Bilge

Gawker's PR Dummies: Party in Malibi With Mary J. Bilge | Public Relations & Social Media Insight | Scoop.it
The public relations industry is not a spelling bee. The spelling bee nerds went into nerd fields like library science or professional blogging, not the high-powered world of Hollywood PR.

 

This is PR Dummies. (Dommies? Dymmies? Ugh, spellcheck.)

 

To our surprise, we've discovered that there is more than one PR person in Los Angeles who sends out typo-riddled emails. It's not so much the fact that they made a typo; it's that the typos are really special....

 

[Gawker scores with this bad PR crappola - JD]

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Social media newsrooms at CIPR Social Summer | A PR Guy's Musings | Stuart Bruce

Social media newsrooms at CIPR Social Summer | A PR Guy's Musings | Stuart Bruce | Public Relations & Social Media Insight | Scoop.it

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is the biggest in this Social Summer series so far....

 

[Stuart Bruce's presentation is worth viewing; loaded with tips, cases, more - JD]

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Copywrite, Ink: Getting Twitter: Now What?

Copywrite, Ink: Getting Twitter: Now What? | Public Relations & Social Media Insight | Scoop.it

There are hundreds of articles that describe how to use Twitter right and thousands that tell people how to do it wrong. One of the newest ways from Buddy Media, statistically, is both right and wrong.

 

It's right if your company fits the paradigm. It's wrong if your company doesn't. Most companies don't.

 

That doesn't mean that new study, which tracked 320 top Twitter handles for two months, isn't worthwhile. It can be, but not in the way most people think. It can help you ask better questions....

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A Social Media Crisis Plan. Yes, You Need One | PRBreakfastClub

A Social Media Crisis Plan. Yes, You Need One | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it
Don't wait until a crisis starts to create a social media crisis plan. Instead, look at your PR crisis comms plan and develop a similar plan for social media.

 

If you don’t already have a plan that outlines how you’ll handle a social media crisis, consider this your wake-up call–and something you should put on your to-do list today. As you create a Social Media Crisis Plan, it’s a good idea to look at your PR crisis communication plan and develop a similar plan for social media outlets. Don’t wait until a crisis happens in the social media space to create a plan for dealing with it — when you least expect it, it will happen.

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Progresso kinda responds to controversy over chemical in its cans | Shel Holtz

Progresso kinda responds to controversy over chemical in its cans | Shel Holtz | Public Relations & Social Media Insight | Scoop.it

Progresso, the General Mills-owned soup brand, has finally responded to a growing chorus of customer calls for the company to end its use of BPA in its cans. They have responded, that is, if copying and pasting a canned (no pun intended) statement is a response....

 

There is still no word on either the Progresso website or parent General Mills’ site. In the meantime, bloggers are gradually picking up the cause, with posts appearing in health blogs, sustainability blogs, mom blogs and food blogs. (Here’s just one example.) Mainstream media hasn’t picked the story up yet. It’s just a matter of time....

 

[Shel Holtz shows how not to handle a simmering crisis - JD]

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Applying Storytelling Techniques to a Presentation Title | Lou Hoffman

Applying Storytelling Techniques to a Presentation Title | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations...

 

It’s hard to beat the TED Conferences when it comes to oral storytelling.

 

It turns out the speakers – or the folks helping the speakers behind the scenes – craft the titles of their talks with the same quest for attention. Ten of my favorites...

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A simple guide to media training | Hypertext

A simple guide to media training | Hypertext | Public Relations & Social Media Insight | Scoop.it
Lessons from Chloe Smith's cringe-worthy interview with Jeremy Paxman...

 

Every so often you witness one of those interviews. A horribly uncomfortable exchange between journalist and spokesperson that causes you to twinge at the TV, squirm at your screen or wriggle at the radio and feel nothing but pity for the person suffering at the hands of their tormentor.


Nothing that is, apart from a huge sense of relief, that neither you, nor someone you represent, is receiving the grilling. While brands have to successfully manage their reputation in more media than ever, nowhere can someone be as cruelly exposed as on live television… at the hands of Jeremy Paxman.


Just ask Chloe Smith, our current treasury minister who was last night at the receiving end of the sort of experience that will result in her running for the hills when a camera crosses her eye-line (via @guardian). However one man’s poison is another man’s meat, and in this instance, the meat is the best example of why media training matters and preparation is crucial for any spokesperson....

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Calling All C-Suiters: Embracing Twitter Can Improve Brand Perception | HyperText

Calling All C-Suiters: Embracing Twitter Can Improve Brand Perception | HyperText | Public Relations & Social Media Insight | Scoop.it

C-level executives are often apprehensive about diving in to the social media space. For some, it’s a question of the time commitment involved, while others might be unsure of how to balance personal with professional – and of course there is always reluctance when it comes to the elusive ROI question. But Twitter and other social media platforms are ideal for communicating directly with partners, employees and customers in an informal and conversational way, especially when it comes to connecting with individuals located miles or countries away. By sharing personal anecdotes and industry expertise, as well as engaging with followers directly by responding to questions and commentary, executives have the opportunity to improve their perception as an industry expert and ultimately improve perception of their brand.

 

Here are five handy tips for launching or maintaining a C-level Twitter handle...

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June 2012: The Five Worst Video Media Disasters | Mr. Media Training

June 2012: The Five Worst Video Media Disasters | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Here are this month's five worst video media disasters, featuring a deceased spouse, some bad reporting, and an aggressive heckler.

 

As we close out the first half of 2012, I’m happy to report that public figures didn’t let us down.


As usual, they committed a series of gaffes ranging from the bizarre…to the rude…to the downright cringeworthy....

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Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training

Who's Winning The Obama Vs. Romney Slogan Wars? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
History suggests that the presidential candidate with the most memorable and optimistic slogan usually wins. So does Obama or Romney have the edge?

 

...That pop quiz is more than an academic exercise. Presidential campaigns with the more memorable and optimistic slogans are the likeliest to win.
How much more likely? Since CNN ushered in the 24/7 media age in 1980, there have been eight presidential elections. The candidate with the more memorable and optimistic slogan won at least almost every time, and arguably every time. They didn’t win solely because of their slogans, of course, but it’s telling that candidates who never seem to settle on one are also the ones whose campaigns tend to flounder....

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10 Tips on Writing from David Ogilvy | Maria Popova

10 Tips on Writing from David Ogilvy | Maria Popova | Public Relations & Social Media Insight | Scoop.it

"Never write more than two pages on any subject."

...After tracing the fascinating story of the most influential writing style guide of all time and absorbing advice on writing from some of modern history’s most legendary writers, here comes some priceless and pricelessly uncompromising wisdom from a very different kind of cultural legend: iconic businessman and original “Mad Man” David Ogilvy. On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”...

 

[Great tips from the master David Ogilvy - JD]

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