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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Voluntary media: BuzzMachine | Jeff Jarvis

Voluntary media: BuzzMachine | Jeff Jarvis | Public Relations & Social Media Insight | Scoop.it

Two important but too-unsung women in media — performer Amanda Palmer and Google ad exec Susan Wojcicki — met at an idea this week: that media and advertising are becoming voluntary.

 

They also touch on ideas I’ve been trying to write about: that media should be in the relationship business, not just the content business. In other words, media’s value isn’t necessarily intrinsic in content — as in, “you should pay for this product because the work to create it has value” — but can be realized in the relationships that form around content....

Jeff Domansky's insight:

The always thought-provoking Jeff Jarvis explores content and paywalls and why he doesn't think paywalls are the future.

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The Global Economy and Public Relations: Impact and Outlook | Forbes

The Global Economy and Public Relations: Impact and Outlook | Forbes | Public Relations & Social Media Insight | Scoop.it

On February 14, a group of senior corporate and agency PR executives came together, under the sponsorship of PRWeek and MSLGroup, to discuss a number of issues that had also been on the agenda of the World Economic Forum at Davos....

 

Veronis Suhler Stevenson (http://media.prsa.org/pr-by-the-number/), a leading private investment firm, is bullish on our industry.  They’ve predicted that annual U.S. spending on combined public relations and word of mouth marketing services will increase at a compound annual growth rate of 14% between 2010 and 2015, to $10.96 billion.  (Of course, not everyone agrees.)...

Jeff Domansky's insight:

Optimistic for PR but nervous about social unrest.

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Blog readership demographics – investigating the world's top blogs | Pingdom

Blog readership demographics – investigating the world's top blogs | Pingdom | Public Relations & Social Media Insight | Scoop.it

SUMMARY: Interesting! The typical reader of the world's top blogs is 38 years old, according to a new @Pingdom study

 

We studied the blog readership demographics of the top 80 blogs in the world..

 

The number of blogs in the world today is huge. Tumblr and WordPress alone have over 157 million blogs. But who reads them all? Following a similar report from last year we now have new and interesting facts that can tell you who reads the world’s top blogs.

 

One thing that took us by surprise was that the average reader of the top blogs is older than we thought. Read on to find all the statistics, some massive charts, and interesting conclusions....

Jeff Domansky's insight:

Lots of surprises from this valuable blogging research study.

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5 Simple Ways Content Builds Trust | SteamFeed

5 Simple Ways Content Builds Trust | SteamFeed | Public Relations & Social Media Insight | Scoop.it

It’s no secret that trust needs to be earned before bringing in new customers.

 

Kind of like that crumb cake sample at the Starbucks cash register. Yep. Something as simple as a sample can make an impression in how people perceive your brand.

 

When you offer samples, you showcase your knowledge and how you think. Here are a few ways that content builds trust...

 

Jeff Domansky's insight:

You'll find some really fresh thinking about content from Jessica Ann.

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Tracking the Harlem Shake meme | BBC

Tracking the Harlem Shake meme | BBC | Public Relations & Social Media Insight | Scoop.it

The Harlem Shake viral video trend, which has sparked over 100,000 imitations and garnered nearly a billion views, has been going a month. It's been unique in the speed of its spread.

 

On 2 February, the Harlem Shake video meme was born. By 11 Feb, YouTube claimed there were 4,000 videos being uploaded a day.

 

Over 700 million people have viewed the videos, YouTube says. More than 100 versions have at least a million views. The most has nearly 40 million.

 

The format is simple. The soundtrack to every video is New York DJ Baauer's song Harlem Shake.

 

Each video lasts about 30 seconds. For the first 15 seconds, one person - often masked or in a helmet - dances in front of apparently oblivious or uninterested people....

Jeff Domansky's insight:

Meme meme meme meme... meme ;-)

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Denny's Does Not Deny Serving Horse Meat | Slog

Denny's Does Not Deny Serving Horse Meat | Slog | Public Relations & Social Media Insight | Scoop.it

Eater.com asked 11 fast-food chains in the U.S. whether they use horse meat. Ten of them said really, truly, unequivocally, NO.

 

But number 11?!


Denny's:

Reps said they were unable to provide comment.


Denny's did not deny serving horse meat.

 

Um, P.R. fail much?!?!?

Jeff Domansky's insight:

Media trainers alert... ;-)

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BuzzFeed and the double source | Wannabe Hacks

BuzzFeed and the double source | Wannabe Hacks | Public Relations & Social Media Insight | Scoop.it
BuzzFeed stir up a storm with a single, anonymous sourced story. Why?

 

...But as BuzzFeed has proved, one anonymous source does not merit a story, especially around a tricky topic. Basically, they published a story that challenged the accusations made by Michael Moore on Twitter that an Oscar nominated director was held at LAX for an hour and a half, with an anonymous LAX source challenging that, saying it was standard procedure and only lasted around 25 minutes.


The whole thing lead to a clash between Moore, Guardian columnist Glenn Greenwald, a few other new sites and BuzzFeed. Apparently, the anonymous source allows for wrong-doing to be covered up.

 

This kind of reporting is becoming more common place though. In a world of digital first you never know when someone else might scoop your story. This means organisations run with what they have, as they have it....

Jeff Domansky's insight:

Three words on this reporting: sloppy, lazy, unethical.

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Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic

Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic | Public Relations & Social Media Insight | Scoop.it

The vultures have been circling Groupon founder and CEO Andrew Mason for a while now. Today, they swooped in. With the company trading around a quarter of its IPO price and its future cloudy at best, the board officially gave Mason the boot and announced a search or a new chief executive. 

 

Mason, meanwhile, is going to fat camp. 

 

Or so he says in an amazingly self-effacing and candid goodbye letter he tweeted out to Groupon's employees (Groupon PR also confirmed it was real. Can't be too careful.). "I was fired today," Mason writes. "If you're wondering why...you haven't been paying attention." The ex-CEO then precedes to graciously take responsibility for Groupon's recent travails, before wishing his former work force the best. 

 

Say what you will about the man's business acumen, at least he's self aware....

Jeff Domansky's insight:

Classy. Check out his letter.

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Yahoo! CEO: Right Decision, Wrong Communication | The PR Coach

Yahoo! CEO: Right Decision, Wrong Communication | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Bringing telecommuters back into the office has never created such an uproar!

 

Yahoo CEO Marissa Mayer’s cuts to telecommuting, sparked catcalls from women’s groups, questions from academics, anonymous complaints from Yahoo employees and polarized opinions in the media and at office water coolers around the world.

 

On CNN, four experts practically choked each other trying to advocate their polarized points of view on this story. It’s a fun clip to watch but it showed how strong and divided opinions are on the issue....

Jeff Domansky's insight:

Really shows how critical message is in employee communications. Yahoo can do much better.

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How I significantly increased my blog traffic | LeadersWest

How I significantly increased my blog traffic | LeadersWest | Public Relations & Social Media Insight | Scoop.it

Interested in finding out how I increased my blog traffic by over 700%?  It took hard work and I can show you how too.  Very importantly this gain was not due to traffic spikes, but a steady, sustainable rise.  There are a number of techniques that you can use to consistently raise the number of unique visitors to your site. 

 

From November 2012 through January 2013 I increased my blog traffic by over 700%....

Jeff Domansky's insight:

Five solid blogging tips from Peter Trapasso.

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Keep Content Fresh with these Four Tips | SpinSucks

Keep Content Fresh with these Four Tips | SpinSucks | Public Relations & Social Media Insight | Scoop.it
Consistently coming up with new ideas to keep content fresh isn't easy. Here are four ways to help with ideas generation, writer's block, and more.
Jeff Domansky's insight:

Fresh content ideas worth reading from Gini Dietrich.

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Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes

Curate This: 30 Sources To Keep You Updated On Business And Marketing | Forbes | Public Relations & Social Media Insight | Scoop.it

Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves.

 

I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…

Jeff Domansky's insight:

Useful list of some standard business and marketing sources for articles, ideas and inspiration.

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There’s at Least Two Sides to a Story | PRBreakfastClub

There’s at Least Two Sides to a Story | PRBreakfastClub | Public Relations & Social Media Insight | Scoop.it

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they’re presenting both sides (or more) of a story. So if there’s an obvious counterpoint to what you’re promoting, expect them to go there. Sometimes you might be surprised at what will be generated. Your Correspondent has done PR work for a national association which promotes the many health benefits of breastfeeding. However, our success at raising awareness saw the nation’s leading anti-depression organisation put out its own media release....

Jeff Domansky's insight:

Nice counterpoint though you should worry about your own story first and less about competitors IMHO...

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Social Technology's Great Vanishing Act | Social Media Today

Social Technology's Great Vanishing Act | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A predictable but paradoxical thing is starting to happen with social technology. It's starting to vanish but we're becoming increasingly dependent upon it.  

Now, as you know, everyone associates social with the hype of Facebook, Pinterest, LinkedIn, the iPhone and the many other innovations that have burst upon the scene like an alien exploding out of John Hurt.  

Today's version of social technology owes it's arrival to the convergent creation of all of these innovations including maturation of the internet, the cloud, increases in bandwidth, etc.  

 

But social technology needs to be defined differently than by the tools that have enabled new ways of getting things done....

Jeff Domansky's insight:

Thoughtful trends read from Bob Zukis.

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Is This The World’s First Vine Press Release? | PRNewser

Is This The World’s First Vine Press Release?  | PRNewser | Public Relations & Social Media Insight | Scoop.it

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it....

Jeff Domansky's insight:

Worthy experiment but maybe too little information?

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Three reasons why advertising and social media don't mix | Econsultancy

Three reasons why advertising and social media don't mix | Econsultancy | Public Relations & Social Media Insight | Scoop.it

In an attempt to deliver more tangible returns from their social media investments, brands are falling back on tried and tested methods of 'pushing the needle', most often using the familiar tools of advertising.

 

This partly stems from the misuse of 'proxy' measures in determining social ROI, such as followers, likes, shares and fans.  None of these deliver value and are easily abused - with many marketers seeing them as just another contact list.

 

However, advertising and social media are like oil and water and should never be mixed, here's three reasons why....

Jeff Domansky's insight:

Good read and guidance for advertisers, marketers and PR.

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kjdfg defgerg's comment, March 2, 2013 1:42 AM
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These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes

These Five Astonishing Headline Writing Secrets Will Make You Cry, Or At Least Click | Forbes | Public Relations & Social Media Insight | Scoop.it
You'll never believe Peter Koechley's OUTRAGEOUS headline writing tips.
For most of us in the online journalism business, writing headlines basically amounts to guesswork. Will people click on this? Are there enough nouns in here for Google to find it? Does this line break look weird? Should I use a question mark? An exclamation point?
For Upworthy, it’s more akin to a science — and not one of those mushy sciences like anthropology or psychology, either. We’re talking straight-up particle physics.
For every article they publish, its writers come up with 25 headline options. They then A/B test the four most promising before settling on a winner. 

The result: In just 11 months, with a smallish staff and not much original content, Upworthy has built a sizable audience (8.7 million monthly unique visitors as of last November) for its socially progressive message, plus a Facebook following of more than 1 million fans....

Jeff Domansky's insight:

Forget page view journalism. Learn how Upworthy applies science to the art of headline writing. Five headline tips that will have your content rocking and rolling.

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Your Content Strategy Should Not Be Real-Time | HootSuite

Your Content Strategy Should Not Be Real-Time | HootSuite | Public Relations & Social Media Insight | Scoop.it

...What matters is that that real time content creation or what’s being described as a newsroom for brands should not be the focal point of your content strategy.  It’s sexy, yes. Everyone is talking about it, yes. Every brand should have one, yes. We even build these for clients at Edelman.  But it’s one very small piece of the strategy, that’s it. Nothing more, nothing less.

 

A content strategy (notice I didn’t say a content marketing strategy) enables and positions a brand to tell a very consistent story across the media landscape. It helps draw parallels between what’s important to customers and what the brand stands for. It enables marketing teams to create more relevant content based on what the brand is comfortable talking about online and what it’s not comfortable talking about. It allows employees, partners and customer service to also participate and be a part of the story too.

 

A content strategy requires planning – months of planning in some cases.  Before building out the social or content narrative, brands must take into consideration several key inputs before making any assumptions on what they think is relevant, like...

Jeff Domansky's insight:

Understanding the difference between content strategy and content are getting strategy...

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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....

Jeff Domansky's insight:

Great tips from Social Media Examiner's Michael Stelzner.

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The cringe-worthy things journalists do | PR Daily

The cringe-worthy things journalists do | PR Daily | Public Relations & Social Media Insight | Scoop.it
A longtime journalist turned PR professional reflects on the things that irk him about his former career.

 

...While most of my friends continue as journalists and I continue to be a news junkie, I am disheartened by the direction of aspects of the profession. It is even clearer in my job as a crisis communication practitioner.

Yes, there are still good reporters, editors, and producers out there, but there don’t seem to be as many as there once were. I don’t take questioning the Fourth Estate lightly, so I have put together some firsthand examples of practices that made me cringe as a PR professional, and as a journalist....

Jeff Domansky's insight:

Yes some poor practices by journalists but shared by Wall Street and Madison Avenue too.

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The art of negotiation in the court of public opinion: Rogers vs. AMC

The art of negotiation in the court of public opinion: Rogers vs. AMC | Public Relations & Social Media Insight | Scoop.it

Rogers Communications and AMC – the home of extremely popular shows such as Breaking Bad, The Walking Dead, Mad Men, The Killing and Hell on Wheels – are in the midst ofnegotiating new terms for Rogers to carry AMC content. And as we’ve seen with other recent negotiations, most recently between the NHL and the NHLPA, the sticking point is usually money.


This shouldn’t be surprising. AMC delivers a great product and the popularity of its shows has grown exponentially. Therefore, AMC feels it’s fair that they receive more revenue.


However, a trend is now emerging where parties are engaging the court of public opinion far earlier in the negotiation process than ever before. AMC has even started a “Keep AMC in Canada” campaign to enlist their unholy legion of Walking Dead fans to apply pressure on Rogers....

 

Jeff Domansky's insight:

Great questions: "Has there been a fundamental shift on the rules of negotiations to which we now must adapt? If so, has a community manager and a good PR team become just as important as a lead negotiator?"

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The opportunities and dangers in the native advertising land rush | PaidContent

The opportunities and dangers in the native advertising land rush | PaidContent | Public Relations & Social Media Insight | Scoop.it
Native advertising, brand journalism — whatever you call it, the current ad-driven content boom provides a lot of opportunity. But for it to work, journalists and publishers need to think about their brand as much as the advertiser does.
Jeff Domansky's insight:

Excellent overview of the challenges of "native advertising" for journalists and publishers. And these days that includes most organizations.

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Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends

Your Blog: Hub of the Great Content Marketing Wheel | Small Biz Trends | Public Relations & Social Media Insight | Scoop.it

We all hear the benefits of blogging touted throughout the blogosphere. Heck, if you haven’t heard any of the so-called benefits, Jeff Bullas has written up 10 of them, any one of which is enough to convince me.

 

Today, however, I want to focus on one very specific benefit (not on Bullas’ list): A blog serves as the hub of your content marketing wheel.

 

As the hub of your wheel, all other content marketing efforts radiate out from the blog and shoot back into the blog....

Jeff Domansky's insight:

I like this analogy and blog positioning. 

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Martin (Marty) Smith's curator insight, February 27, 2013 10:45 PM

Agree with Jeff. Love the analogy and the conclusion. I use Scoop.it as my hub because the feedback loops are faster. In my case, extending the analogy a little painfully, one wheel fires with Scoop.it in the hub and some of those "firings" are transferred over to the blog.

Blog time is more expensive than curation so I make content EARN its way into our blog, but I like the analogy even as I am extending it painfully.  

 

Jeff Domansky's comment, February 28, 2013 1:33 AM
Totally agree with you Marty on time factor and it's getting tougher all the time. Scoop it has a very quick feedback loop as you say.
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The Content Marketing Backlash: Some Grounded Truth | MarketingProfs

The Content Marketing Backlash: Some Grounded Truth | MarketingProfs | Public Relations & Social Media Insight | Scoop.it

Are we due for a massive backlash against content marketing?

 

Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the hype further fuels it… Are we hyping the hype?But let’s set that one aside for later.)

 

Frankly, I’ve been worrying about a so-called content marketing backlash for a while now—or at least since September 2011, as I wrote here, when content first started to gain traction with brands and I returned from the hugfest that was the first Content Marketing World....

Jeff Domansky's insight:

My thought is that the backlash isn't against "true" content marketing as it is against Internet marketers, hucksters and spammers masquerading as content marketers.

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Are We, Social Media Professionals, Destroying Social Media? | Social Media Today

Are We, Social Media Professionals, Destroying Social Media? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

...The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which over time will hurt these social networks causing people to find alternative places to track and participate in conversations. This is nothing new, since the same thing happened to email marketing. At first it was cool, but then when too many brands started bombarding us with messages we sought ways to simply block them out.  

 

In my view we have to do our part to ensure success of these social networks, including helping the networks create the right user experience. I know our product leaders want to see their product front in center of social media, but if we chase people away, what good is it being front and center?

 

As social media leaders we have to help our brands better understand what it is like to be a member of a community and how to add to it as opposed to detracting from it....

Jeff Domansky's insight:

Frank Eliasson offers a great call to action for content marketers to do their job better.

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