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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Podcasting: why it should be the PR consultant’s best friend | Firefly

Podcasting: why it should be the PR consultant’s best friend | Firefly | Public Relations & Social Media Insight | Scoop.it

...From a PR’s perspective, there are three reasons to take in interest in podcasts:

1. Listen: learn about your industry.

2. Reach out: get your clients or your company featured on leading podcasts.

3. Speak out: make your own podcast and reach your target audience in a different way, at a different time.

 

The reasons also map quite nicely onto a three-step process for PRs to get into podcasting. I’ve spoken to half a dozen podcasters to get an insight into why they do it and ways PR people can engage with them, with some surprising insights....

Jeff Domansky's insight:

Here's a fresh look at the value of podcasting for marketing and PR pros.

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We Love Public Relations

We Love Public Relations | Public Relations & Social Media Insight | Scoop.it
CIPR State of the Profession 2012/13: View the results in full here: http://www.cipr.co.uk/content/state-of-the-pr-profession-2013
Jeff Domansky's insight:

Here's a useful look at the PR profession in the UK.

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Social media customer service: understanding the risks | memeburn

Social media customer service: understanding the risks | memeburn | Public Relations & Social Media Insight | Scoop.it

Do you use social media for customer service? What is the purpose of your Facebook page, Twitter profile, Pinterest boards, and your YouTube channel? The primary function for most businesses starting out with building their brand on social media is to disseminate information to current and future customers...

 

Social media risks
With any marketing medium available today, social media also comprises of a couple of risks. One of the most important points to consider with any social media campaign is that no one can really hear your voice over a computer — maybe you have updated your status on your favourite social media channel about something humorous and someone took your tone of what you shared the wrong way. It is really important to not misuse social media as this can cause you and your business damage....

Jeff Domansky's insight:

The pitfalls of social media as customer service vehicle are many. Here's a few good reminders on the pitfalls to avoid.

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Selina Clark's curator insight, February 21, 2013 4:15 AM

Ae you using your social media in the right way?

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Lean Content Marketing | Liam Gooding

Lean Content Marketing | Liam Gooding | Public Relations & Social Media Insight | Scoop.it

I want to be honest with you. By reading this post you’re now part of an experiment  An experiment designed to test a hypothesis. So in the spirit of transparency, I’ll tell you what it is:

Marketers, publishers and entrepreneurs would like to spend less time producing valuable content while still achieving the same outcomes.

If that is true and there is a painpoint, requirement, demand, I have a solution that makes solves it. I’m going to explain, explore, discover Lean Content Marketing and how to apply it to your own business. Starting with a blog post. A short blog post too. Which may or may not grow into a larger blog post, or a blog post series – depending on how you, the reader, engage with this first experiment....

Jeff Domansky's insight:

Nice explanation of "lean" content marketing.

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RepMan: Lifelong listening | Steve Cody

RepMan: Lifelong listening | Steve Cody | Public Relations & Social Media Insight | Scoop.it

I'm a big believer in lifelong learning and the importance of listening before crafting a communications strategy, much less a campaign. 

But, I recently learned a very painful lesson by violating my own code of listen first, last and always.

The setting was a new business presentation to a professional services firm. Because I'd done so much work in the field over the years, I just assumed I knew what the prospect's challenges would be. Even worse, I was so blinded by the brilliance of what we'd built at Peppercomm over the past 18 months or so that I didn't listen when the prospects began to explain why they were firing a global, holding company and looking for a smarter, nimbler and more creative partner....

Jeff Domansky's insight:

What a great lesson on PR agency new business pitching from Steve Cody.

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Leaping the biggest hurdle to creative communication | Crescenzo Communications

Leaping the biggest hurdle to creative communication | Crescenzo Communications | Public Relations & Social Media Insight | Scoop.it

The obstacles to being creative inside an organization are many, varied and tough to overcome … but it all starts with taming the approval process.


Writing for organizations is hard. Being creative inside organizations isn’t easy.

Sometimes, it seems as if everything is set up to prevent us from creating the kind of content that people will actually read and pay attention to.

 

A recent informal survey of communicators at one of my writing seminars revealed six common barriers that people face as they labor to create better content. In no particular order, here they are:...

Jeff Domansky's insight:

Steve Crescenzo sees red when it comes to creative communications inside organizations.

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What Tesco is telling its employees about horsemeat | Rachel Miller

What Tesco is telling its employees about horsemeat | Rachel Miller | Public Relations & Social Media Insight | Scoop.it

Like many communications professionals, I am sure I’m not alone in wondering what internal communication activities have been taking place at supermarket giant Tesco in the wake of the horsemeat story.

 

What have they told store colleagues? Are the internal and external messages aligned? How are employees feeling about the headlines?

Jeff Domansky's insight:

Good look at the challenge of employee communications and crisis communications as the UK and numerous large companies deal with the horsemeat scandal.

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Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand

Search Engines More Trusted Than Social Media For News & Information | SearchEngineLand | Public Relations & Social Media Insight | Scoop.it

When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media.

But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to vet the accuracy and trustworthiness of what they find in today’s information-saturated world.

The data comes from the recently released 2013 Edelman Trust Barometer, the 13th annual global survey that uses data from “informed publics” — college-educated individuals in upper income brackets that follow public policy issues and are active media users....

Jeff Domansky's insight:

Interesting research on trust in traditional and social media.

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Don’t Tell Me Your History In Chronological Order | Business Insider

Time for message clarity?...

 

I’ve realized recently that I’m tired of hearing histories. And I’m tired of telling mine. It’s easy to find out most by a simple search on the web. Or a scan through LinkedIn. Or listening to one of the video interviews I’ve done where someone has said “tell me your story.”

 

I was thinking about this especially in the context of any interview. I don’t care where you went to school (I never have). I don’t care what your first job was. I don’t care what happened 15 years ago. I care what you did yesterday, and last month, and last quarter, and last year. That’s probably as deep as I want to go in the first five minutes of our interview. Sure – I’ll go back further in specific examples, but I don’t need to spend the first fifteen minutes hearing your story from beginning to today. It lulls me into a false sense of complacency, making me feel like I know you better because I now know your version of your history, when in fact I don’t know you at all....

Jeff Domansky's insight:

Reminder that your messages need clarity AND brevity!

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Tesla vs. The New York Times: Everyone's a Media Company/Critic Now

Tesla vs. The New York Times: Everyone's a Media Company/Critic Now | Public Relations & Social Media Insight | Scoop.it
Telsa's rebuttal to the New York Times might be one of the most compelling case studies for content marketing yet.

 

...Tesla didn’t succeed by using some magic marketing formula; they just did what journalists have been doing for years—finding a story and breaking it. Breaking stories has long shown to be the best way to build an audience, and that applies to brand publishing, too.

 

It will be interesting to see how Telsa measures the success of Musk’s rebuttal, but beyond the number of sales they estimate that they saved, Tesla has to feel vindicated about the influence and power they’ve demonstrated and gained this week....

Jeff Domansky's insight:

I'd say it's more about crisis PR and reputation management than "content marketing."

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The 3 Different Types of Readers on Your Business Blog | remarkablogger

The 3 Different Types of Readers on Your Business Blog | remarkablogger | Public Relations & Social Media Insight | Scoop.it

If you don’t know who you’re talking to, then how do you know what to say?

 

Even though you already know who your target market is (oh, God, I certainly hope you do), did you know you are still writing for three distinct audiences? What I’d like to do today is explain these three audiences to you and give you tips for how to write for each one. That way, your blog posts will reach the right people and have a greater impact on them (and on your bottom line)....

Jeff Domansky's insight:

Here's a good reminder about writing to your audience.

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12 Essential Negotiating Strategies For Consultants | David Sherwin

12 Essential Negotiating Strategies For Consultants | David Sherwin | Public Relations & Social Media Insight | Scoop.it

When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or strike a deal. Consider this story from Ted Leonhardt, cofounder of The Leonhardt Group and a consultant for design businesses. What would you do in this situation?...

Jeff Domansky's insight:

If you're a consultant, freelancer, professional or solopreneur, you'll appreciate the superb advice offered by David Sherwin.

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50 Wonderful Websites with Extremely Bright Color Scheme | Crazy Pixels

50 Wonderful Websites with Extremely Bright Color Scheme | Crazy Pixels | Public Relations & Social Media Insight | Scoop.it

The color scheme of a site creates its atmosphere. It should be fitting, good looking, and attractive. At the same time, it should not impede visitors to use the website and easily find all necessary information. No matter what kind of business you have, don’t be afraid to use bold color schemes for your website.

 

Here I have showcased 50 fantastic websites with extremely bright color palette for inspiration. All of them are great examples of beauty and creativity in web design....

Jeff Domansky's insight:

Enjoy a creativity break with these colorful inspirations...

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B2B content marketing usage by tactic | Digital Marketing Community Board

B2B content marketing usage by tactic  | Digital Marketing Community Board | Public Relations & Social Media Insight | Scoop.it
Content - 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
Jeff Domansky's insight:

Useful chart of content marketing tactics and usage.

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Inside Société Perrier: The Present and Future of a Content Strategy | Contently

Inside Société Perrier: The Present and Future of a Content Strategy | Contently | Public Relations & Social Media Insight | Scoop.it

...Titled Société Perrier, the effort now spans nations. Perrier’s content is sourced from elite and sought-after scene-makers in New York, Los Angeles, Tokyo, London, Mexico City, and Dubai — to name just a few.

 

On Feb. 7, three of Société Perrier’s content and social-media team members joined Shafqat Islam, co-founder and CEO of NewsCred, at Islam’s online-media company’s Manhattan headquarters. They spoke about content marketing, and about designing a strategy that works for a brand that’s going deeply lateral — as one might characterize a sparkling water company that wants to align itself with the concept of nighttime “hedonism”....

Jeff Domansky's insight:

Content marketing brings the fizz back to Perrier.

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Why You Should Stop Defending Your Work | Mr. Media Training

Why You Should Stop Defending Your Work | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Let’s say you’re a hedge fund manager.

 

You know that many people in the public—even though they don’t fully understand what hedge funds are—hate your work. Some blame you for the financial collapse of 2008. A few even regard you as immoral.

 

So when you’re interviewed by reporters who ask you about the unpopularity of hedge funds, your inclination is to defend what you do for a living and aggressively rebut their charges.

 

It’s a natural instinct—but it’s also a mistake....

Jeff Domansky's insight:

Solid media training advice from Brad Phillips.

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How to Attract More Customers With Content Marketing | Social Media Examiner

How to Attract More Customers With Content Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you looking to attract prospects, convert them to customers and keep them coming back?

 

Then social media and content marketing are a match made in heaven.

The key to success is to make the connection between content marketing and social media.

 

Let’s look at the content needed to get your marketing to that lucrative intersection....

Jeff Domansky's insight:

Quality content will help you compete better as customers look to research online before they buy.

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Advertisers Must Be Inventors | Harvard Business Review

Advertisers Must Be Inventors | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it

Modern marketing success requires more than great commercials. Outside of live televised events, advertising is easy to avoid. People can skip ads, and 46% of American homes are now equipped with DVRs. The on-demand life is only becoming more on-demand.

 

Dish Network's Hopper with Sling DVR lets you skip ads entirely, and technically won Best in Show at CES this year. Netflix just released David Fincher's new original series, "House of Cards," to much fanfare, and instead of following the traditional release model, made all thirteen episodes available at once: when, where, how you want it, and ad-free.

 

As Mary Meeker pointed out in her presentation on the state of the internet, digital is disrupting virtually every aspect of life — from photography to entertainment to education to transportation to shopping to publishing to the very concept of ownership. You name it. Advertisers have to imagine more and more scenarios in which traditional ads just don't have a place anymore. We need to invent new models and find new ways to connect with consumers around the content they love....

Jeff Domansky's insight:

This is a thoughtful post and a good read for marketing, advertising and PR pros.

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Craig Slepsky's comment, February 26, 2013 7:16 AM
New ideas in advertising is needed. America's media is ready for the 'next big thing'.
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I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo

I’m willing to be the Pope . . . if they are willing to make some changes | Steve Crescenzo | Public Relations & Social Media Insight | Scoop.it

It’s official. Just got the call from the Vatican. They want me to be the next Pope. I agreed, providing they make a few small changes to their doctrine. Ten tiny changes, to be exact:

 

1. Reverse their stance on gay people, and encourage people to be who they are. I figure they’ll go for this one, since many of their priests are gay.

2. Reverse their stance on birth control, so people in poor countries like Mexico don’t keep having kids they can’t afford, just so the Church can continue to grow. I checked the bible. Nothing in there about not wearing rubbers, so they should pass this one, too.

3. Reverse their stance on women not being allowed to be priests, because anything men can do, women can usually do better. The Democrats talked about the Republican War on Women, but that’s nothing compared to what the Catholic Church is doing to them....

Jeff Domansky's insight:

Steve Crescenzo gets white smoke and a humorous appointment...

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Burger King’s Social Media Crisis & Failure to Effectively Communicate

Burger King’s Social Media Crisis & Failure to Effectively Communicate | Public Relations & Social Media Insight | Scoop.it

In 2013 there is no excuse for such failed crisis communications. Any and every company should be ready to make a public statement on any crisis in one hour or less. It is good public relations; it is good media relations; it is good crisis communication; it is good social media crisis communication.

 

So here it is on Monday afternoon, February 18, 2013 as I sit in my office near New Orleans and Burger King’s Twitter account was hacked nearly 4 hours ago. The hackers make it look like a McDonald’s account.

 

Burger King eventually managed to get Twitter to suspend the account and pull down the content and ugly comments.

 

But in the 140-character world of fast news, the fast food company is SLOW to officially issue a statement....

Jeff Domansky's insight:

It was the President's holiday. No one's lives were at risk. I'm not sure Burger King to respond to but they could have used social media better to moderate the impact. Personally, a sense of humor could also be valuable in rebalancing the impact of their Twitter account hijacking.

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12 Months of Content Marketing Ideas for SlideShare | CMI

12 Months of Content Marketing Ideas for SlideShare | CMI | Public Relations & Social Media Insight | Scoop.it

...To help you get over that hurdle, here are 12 easy-to-create SlideShare ideas — enough for a year’s worth of monthly presentations. These ideas are followed by tips for putting them to work, and for leveraging your completed SlideShare presentations....

Jeff Domansky's insight:

A dozen excellent content tips and a reminder how easy Slideshare can be for content and SEO. 

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Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet

Burger King Twitter Hacking: Take A Chill Pill | Dave Fleet | Public Relations & Social Media Insight | Scoop.it

...Burger King’s Twitter account was hacked today, with the hacker turning the company’s Twitter page into an offensive mock-up of a McDonalds Twitter channel. An hour and fifteen minutes later, the account was suspended, but not before the news spread across the social media fishbowl at lightning speed.

 

As often happens, a huge amount of basement punditry has already begun. I’ve already had to call BS when I saw someone asserting that it took Burger King “too long” to address the situation....

Jeff Domansky's insight:

Dave Fleet provides an excellent analysis and caution.

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Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips

Why Your Blog Needs to be Optimized for Mobile Devices | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

...More and more people are searching the web on their mobile phones. It’s even believed that mobile Internet will surpass desktop Internet use by 2014. That’s according to Microsoft data.

What does this mean for your blog?

Since most people are with their mobile phones, there’s a better chance of getting your blog read. You have to utilize all possible avenues for obtaining traffic. And since it’s found that Americans spend, on the average, 2.7 hours on their mobile phones checking social networks, they’re more likely to stumble upon blogs being passed around different sites.

 

The increase in number of people using the Internet through mobile devices (smartphones and tablet PCs) signals a new era for marketers, website owners, and bloggers. This just opened up a new source of traffic for you....

Jeff Domansky's insight:

Get mobile and get a bigger blog audience...

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How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist

How to Size Images on Social Media: A Cheat Sheet | Cyberjournalist | Public Relations & Social Media Insight | Scoop.it
Jeff Domansky's insight:

This is an excellent resource for bloggers and web designers. It illustrates how a good infographic can deliver practical, useful information.

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Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed

Why Brin & Page Really Started Google: Their Pizza Delivery Idea Failed | Public Relations & Social Media Insight | Scoop.it
Rick Klau of Google Ventures posted a video from Google's co-founder, Sergey Brin speech he gave last fall at Google Ventures CEO Summit.


He explained a story that most people do not know, how Google really got started.


Via Joy Bhattacharya
Jeff Domansky's insight:

Fun story by Google co-founder Sergey Brin....talk about Mystic Pizza ;-) 

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Os Ishmael's curator insight, February 18, 2013 3:21 PM

From pizza to mogul!