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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach http://www.theprcoach.com
Curated by Jeff Domansky
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Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek

Here Are More Advertising Taglines. Do You Know the Brands? | AdWeek | Public Relations & Social Media Insight | Scoop.it
You've logged countless hours on the Internet, in front of a television or just participating in society—absorbing ad messages wherever you go. Branding is everywhere, whether you like it or not. We descended upon the signage capital of the world, New York's Times Square, to test passersby on their knowledge of some of the more famous taglines in American culture. 

Take a look above, and see how they fared. And see how you'd do. Pop quiz, hot shot!...

Jeff Domansky's insight:

Fun test of your marketing smarts.

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Mae Combridge's curator insight, August 16, 1:28 AM

I find this really interesting! Personally I don't really pay attention to advertisements but I do seem to remember the songs instead.

 

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7 Memorable Moments in the Dubious History of Product Placement

7 Memorable Moments in the Dubious History of Product Placement | Public Relations & Social Media Insight | Scoop.it

Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s.d


Ever since Steven Spielberg featured Reese's Pieces in 1982's E.T. (after being turned down by short-sighted M&M reps), brands and content creators have embraced product placement as a sort of commercial symbiosis.


...In the meantime, enjoy revisiting a few of the more iconic moments of product integration (some paid, some not) that have helped to shape how writers and producers weave brands into their storylines—with mixed results:...

Jeff Domansky's insight:

 Fun examples of product placement in big Hollywood movies. 

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Hamish Parker's curator insight, August 17, 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows

Sophie Portet's curator insight, August 17, 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 

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CX Journey™: Why is Customer Experience a Journey?

CX Journey™: Why is Customer Experience a Journey? | Public Relations & Social Media Insight | Scoop.it

Customer experience is a journey, not a destination. Ever wonder why?


...“Destination” means to me that there’s an endpoint; you’ve arrived, and it’s over. I don’t believe we ever want to rest on our laurels and be satisfied that we’re delivering the best experience possible. Customer needs and expectations evolve over time – so must our efforts to deliver a great experience.


When we engage with customers (or, when they engage with us), we are (hopefully) engaging for the long-term, developing a relationship. We want customer relationships, not just customer transactions. And relationships take time and work, every day; the focus and the desire to keep the relationship alive and strong should never stop because, when it does, the relationship will end. That never-ending focus – that’s the journey....

Jeff Domansky's insight:

Thoughtful reflection on marketing by Annette Franz.

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The words and phrases that convert are almost always simple (Infographic)

The words and phrases that convert are almost always simple (Infographic) | Public Relations & Social Media Insight | Scoop.it

“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…


If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.


The other reason why these words and phrases sell has a lot to do with their simplicity. We recognize them instantly — and are more likely to take action as a result.


Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years....


Via Cendrine Marrouat - www.socialmediaslant.com
Jeff Domansky's insight:

Copywriters and content marketers take note.

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wanderingsalsero's curator insight, August 7, 5:59 AM

Very fascinating article.  I've always been intrigued by the selective use of certain words...and their impact.

Nicoletta Gay's curator insight, August 8, 7:01 AM

How important are words for modern marketers?
Take a look at this infographic!

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$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs | Hollywood Reporter

$200 Million and Rising: Hollywood Struggles With Soaring Marketing Costs | Hollywood Reporter | Public Relations & Social Media Insight | Scoop.it

In only a few weeks, Paramount'sTransformers: Age of Extinction has become the top-grossing film of all time in China, earning north of $300 million. What's more impressive is that Age of Extinction cost no more than $3 million to $5 million to market to Chinese moviegoers -- a stark contrast to the $100 million prints-and-advertising spend in North America. And multiple sources say studios now are shelling out an additional $100 million per movie to market this summer's big tentpoles internationally.


Indeed, with the exception of in China, Hollywood continues to wrestle with rising marketing costs, particularly overseas, which can make up 70 percent of a film's gross thanks to booming markets in Russia, Latin America and Asia. Two years ago, the cost had crept up to $175 million globally. Now, studios say it has hit the $200 million mark per picture -- a 33 percent increase from the $150 million spent in 2007 on the first....

Jeff Domansky's insight:

This post is all about big budget hits. And I'm not talking about blockbuster box office sales. Its the cost of marketing movies internationally that's rising and cramping Hollywood's style.

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Why Instagram Ads Could be Huge for Facebook's Mobile Empire

Why Instagram Ads Could be Huge for Facebook's Mobile Empire | Public Relations & Social Media Insight | Scoop.it
It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience, instead maintaining that its so-called white glove service to a few dozen Fortune 500 brands will remain the status quo.
Jeff Domansky's insight:

Facebook considers its next moves with huge revenue on the horizon for Instagram ads.

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TheIWC_AJA's curator insight, August 1, 7:41 AM

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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Ten Creative Ways to Use Lists in Content Marketing

Ten Creative Ways to Use Lists in Content Marketing | Public Relations & Social Media Insight | Scoop.it

Lists are everywhere and the headlines with lists are proliferating faster than rabbits imbibing unlimited amounts of Jack Daniels. Anybody and everybody is using embedded lists in their content. Or, they are writing “mea culpas” via Medium, exposing every aspect of their personal and professional lives.


Great content is somewhat list driven and we can all thank smartphones for some of this popularity. Your content is getting reduced to a small screen: so no lists, maybe no reads....

Jeff Domansky's insight:

Here's a good look at lists, how to use them and why they work

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Which Ad Agencies Have The Biggest Social Media Footprints?

Which Ad Agencies Have The Biggest Social Media Footprints? | Public Relations & Social Media Insight | Scoop.it

Canadian marketing tech shop Pivotstack recently launched Top 50 Ad Agencies, taking agencies' Twitter, Facebook, and LinkedIn numbers, as well as their site'sweb traffic rank according to Alexa, to arrive at a final score.


So far, Ogilvy & Mather is ranked No. 1, followed by Ideo, Wieden + Kennedy, JWT, and Leo Burnett, to round out the top five.The list of agencies was compiled using existing best-of agency lists and the general knowledge of Pivotstack staffers, and the social numbers are entered manually and not kept in real time, so will undoubtedly lag the actual numbers....

Jeff Domansky's insight:

This new site aims to rank the social media presence of the world's top agencies. What do you think? Does it reflect the scale and results of agencies adequately?

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How Big Data Brings Marketing and Finance Together

How Big Data Brings Marketing and Finance Together | Public Relations & Social Media Insight | Scoop.it

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being fully realized by marketing.Rajamannar involved finance early.


To spearhead analytic efforts, he assigned a finance person – who was already embedded in marketing – to create an ROI evaluation framework and integrated her deeper into the marketing function. With a better understanding of the marketing context, she has brought a new level of financial discipline and rigor to the marketing team. This has reframed the conversation to balance the interests of both sides....

Jeff Domansky's insight:

Several case examples of how big data enhanced marketing.

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How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing | Public Relations & Social Media Insight | Scoop.it

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us yet? How can we grow our user base as quickly as possible?


But our drive to grow the customer base should not blind us to a big driver of sales that may seem contradictory to the idea of growth, that is Exclusivity.


People like things that are exclusive. They want what they can’t have. They want what others covet. They want things that signal to the world that they are one of a select few. It’s in our nature as consumers. So, as marketers, we can do things to trigger that feeling and create the feeling of exclusivity....

Jeff Domansky's insight:

Zach Heller offers a reminder that exclusivity can be a useful marketing strategy.

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"Sharing Personal Data with Marketers" | Tom Fishburne: Marketoonist

"Sharing Personal Data with Marketers" | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card, consumers reveal a lot of themselves every time they interact with a brand.


In a recent Communispace study (PDF), 86% of consumers would click a “Do Not Track” button if one existed and 30% would pay a 5% premium for a guarantee that their personal data would not be captured.


Yet 52% of consumers would share their personal data with marketers for discounts, with younger consumers more comfortable sharing personal data. A majority of Millennials and Gen X-ers would share data for discounts, while a majority of Boomers and Silents would not....

Jeff Domansky's insight:

Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty card writes Tom Fishburne.

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Erado Press's curator insight, July 14, 1:26 PM

It will be interesting to watch how different brands navigate the tradeoffs of consumer privacy with personalization and relevance.

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Americans Can't Even Focus On TV Anymore

Americans Can't Even Focus On TV Anymore | Public Relations & Social Media Insight | Scoop.it

Much has been written about the distractibility of the modern American. In the past decade, diagnoses of Attention Deficit Hyperactive Disorders have skyrocketed, the listicle conquered the internet, and there was even a report that goldfish now have longer attention spans than the average American.


Now it appears that watching television, itself a diversion, requires more focus than we can muster.


Forbes reports that a new study from the consulting group TNS found that 56% of Americans engage in another digital activity (playing with their phones, tablets, or laptops) while they are watching TV. That puts the U.S. ahead of the global average, which is 48%, but well behind Japan, where 79% of TV viewers are using a different device while they do it...,

Jeff Domansky's insight:

Integrating social media with TV offers great ROI potential for marketers.

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Rein Hof's curator insight, July 11, 4:15 AM

56% van de Amerikanen gebruikt dus een mobile device terrwijl e aan het tv kijken zijn. Da's veel, maar een wereldwijd gemiddelde van 48% vind ik toch ook best hoog! 

Nu moet ik ook zeggen dat menig tv programma alleen maar leuk is om naar te kijken wanneer je ondertussen via je mobiel of tablet Twitter en Facebook volgt om te lezen wat er allemaal over gezegd wordt.. Met name de verschillende (muziek) talenten programma's zijn pas weer echt bezienswaardig geworden nadat het gebruik van Twitter en Facebook gemeengoed is geworden. 

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Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers

Meet the 'young olds', or YOLDs, revolutionising marketing to mature consumers | Public Relations & Social Media Insight | Scoop.it

"There are many tricks being missed by marketers where older people are concerned."


These were the thoughts of one of the panellists who took part in our live discussion at Marketing’s Older, Richer, Wiser conference, aimed at helping brands and marketers better understand over-55s. With more time and money to spend than most, the over-55s are a desirable market – so why are brands still missing the mark when targeting this group?


Another panellist summed up the reason: "Sometimes I feel quite angry that the whole of the older generation is lumped into being over-55." Put simply, the ‘over-55s’ are not a homogenous group and marketers, advertisers and researchers should not treat them as such....

Jeff Domansky's insight:

Forget the stereotypes. The 'young olds' - YOLDs - are shaking up marketing to 55+ consumers.

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The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

The Rise of Sadvertising: Why Brands Are Determined to Make You Cry | Public Relations & Social Media Insight | Scoop.it

There was a time in the not so distant past when funny ruled advertising. Whether  absurd and awkward, sharp and wry, or broad and ball-busting, comedy in all its forms was the dominant language in marketing. Then something changed. Quietly at first, then in a more pronounced fashion. In the beginning, certain people (not us) would find themselves discreetly, incredulously, wiping a tear from their eye while watching an ad online. These individuals might blame things like new parenthood on the lapse in steely resolve. “It’s nothing,” they’d say, brushing off the moist impact of a touching story, adding a defensive reminder that, c’mon, they weren’t made of stone!


But then, things began to escalate. Ad-induced tears flowed across the land, and even diehard cynics started admitting to welling up over commercials. And these weren’t just your public service announcements, carefully crafted to emotionally manipulate you into action on issues that were already emotional powder kegs. These were spots for shampoos, for Internet services, for banks, for soft drinks, for retailers, for peanut butter, for beer! They were contemplative, moving, and all scored with the Piano Chord of Emotion. Even Super Bowl viewers were no longer safe from baldfaced lunges at the cockles. Pretty soon the promise of a good cry became an engine of social sharing.

Jeff Domansky's insight:

Have you been brought to tears by an ad, or five, over the last while? Fast Company looks at the rise of "Sadvertising." It's an epic article, great read and hugely recommended 10/10.

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Why your brand needs a style guide, and how to create one

Why your brand needs a style guide, and how to create one | Public Relations & Social Media Insight | Scoop.it

...Style guides can save you time, money, and tons of frustration down the road, making your marketing materials easier to maintain and create. Consider it like an extension of well-commented markup; it gives you instructions for exactly how things should be done, and sometimes even insight into why.


If you’re not convinced you need one for pretty much every brand or company you work with, or if you’re not sure how to create one, read on….

Jeff Domansky's insight:

Very useful blueprint to help marketers set up a brand style guide.

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Socially-M's curator insight, August 10, 2:31 PM

We can help you with your style, look, feel and tone of voice.
#TellYourStory 

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7 Marketing Tactics That Increased My Growth by 679%

7 Marketing Tactics That Increased My Growth by 679% | Public Relations & Social Media Insight | Scoop.it

What’s the number one quality a good marketer needs to have? It’s not a specific skill such as being good at SEO or conversion optimizationA good marketer needs to be creative.


Why? Because all of the normal marketing tactics that everyone knows about are played out. And sadly, they are not as effective as they used to be.


Luckily for you, my creativity gets the best of me sometimes, which leads me to discover marketing strategies that can help you grow your business too. Here are 7 that are worth leveraging....

Jeff Domansky's insight:

Out of the box thinking and marketing ideas from Neil Patel. Think curiosity, quizzes and creativity that's unorthodox.

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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Public Relations & Social Media Insight | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs

Jeff Domansky's insight:

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

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Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote

Forget the Selfie…the Rise of the ‘Usie’ | Lost Remote | Public Relations & Social Media Insight | Scoop.it

The selfie storm reached its pinnacle at the Oscars earlier this year when Ellen Degeneres took the record-breaking selfie heard round the Internet. But was that actually an “usie”?


The AP recently reported on the growing trend of group selfies.“Usies are a growing trend that I think have far more social value than selfies,” said Michal Ann Strahilevitz, a professor of marketing at Golden Gate University in San Francisco who studies consumer behavior. “It’s magical capturing moments we share with other people.” In contrast to one-person selfies, usies are “more about the relationship, and less about you and your hair,” she said. The word — sometimes spelled usie, sometimes ussie — has been showing up in written material since at least April 2013, according to Ben Zimmer, executive producer of Vocabulary.com and language columnist for The Wall Street Journal....

Jeff Domansky's insight:

Marketing alert. Here they come the "usies".

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Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek

Brands Jump the Sharknado With Whirlwind of Fishy Pun Tweets | AdWeek | Public Relations & Social Media Insight | Scoop.it
Don't act surprised. You knew it was coming, and the brands knew it was coming. The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it.
Jeff Domansky's insight:

It's not to late for your brand to Jump the Sharknado 2 too! ;-)

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TheIWC_AJA's curator insight, August 1, 7:41 AM

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë. 

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The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt

The Cost Of Permission Culture: Or Why Netflix Streaming Library Sucks Compared To Its DVD Library | Techdirt | Public Relations & Social Media Insight | Scoop.it

Why can't movie-streaming sites deliver the selection of movies that customers obviously want? This was the question posed by a recent New York Times column, comparing undersupplied services like Netflix with unauthorized platforms like Popcorn Time.


The answer, the Times explains, is windowing—the industry practice of selling exclusivity periods to certain markets and platforms, with the result of staggered launches. But the Times fails to ask a more fundamental question: why do streaming sites have to listen to Hollywood's windowing demands in the first place?...

Jeff Domansky's insight:

Interesting look at how Hollywood's practices impact consumers choice of videos.

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10 Ways to Start Teaching Your Own Online Class | Allclasses Blog

10 Ways to Start Teaching Your Own Online Class | Allclasses Blog | Public Relations & Social Media Insight | Scoop.it
Are you awesome at something and want to teach other people? Do you want to make money doing so?Great news! It has never been easier to distribute your knowledge to others via the internet, and many new platforms are available to help you do this, each having their own mix of features and support.Here are 10 ways to get started teaching your online class....
Jeff Domansky's insight:
If you're thinking of teaching your own online class and making money doing so, here are 10 ways to get started with your online school or instruction business.
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Redesigning The Bible With Readability In Mind | Fast Company

Redesigning The Bible With Readability In Mind | Fast Company | Public Relations & Social Media Insight | Scoop.it

The goal of the Bibliotheca project is to print a Bible that you'll want to read cover to cover.The Bible is sometimes called the greatest story ever told. Its typography, on the other hand, leaves much to be desired. Unlike the layout of novels, the layout of the Old and New Testament discourages reading the book from front to back.


Normally printed as a single, 2,000-odd page volume with microscopic, two-columned text, the Bible's typography is designed with reference, not readability, in mind. No wonder that while 73% of Americans say they are Christian, only one in five Americans will cop to actually reading the Bible on a regular basis.


IT'S A BIBLE THAT WANTS TO BE READ LIKE A SHORT STORY COLLECTION.


A new Kickstarter project by Santa Cruz typographer Adam Lewis Greene is hoping to improve Biblical literacy. Called the Bibliotheca, the project is a new printing of the Old and New Testaments that is designed to be read from cover to cover....

Jeff Domansky's insight:

Let there be creativity and content marketing ;-)

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Report says Apple 'fanboys' will make the iWatch an incredible success

Report says Apple 'fanboys' will make the iWatch an incredible success | Public Relations & Social Media Insight | Scoop.it

The smartwatch market is dominated by Samsung, followed by Sony and Pebble, according to a mid-May Strategy Analytics report, but that may change as soon as Apple’s rumored iWatch launches.


Obtained by Forbes, a new research note from Morgan Stanley’s Katy Huberty reveals that Apple’s ecosystem strength and consumer loyalty are going to drive an incredible amount of sales in the first year alone.


Citing data from AlphaWise, Huberty says that Apple’s brand loyalty continues to grow and that, thanks to its integrated ecosystem of devices and the “halo effect,” Apple may be able to sell more than 30 million iWatch units in the first 12 months, for $300 a pop. iWatch sales would bring in an extra $9 billion in revenue, and $0.49 EPS – that’s the “worst case” scenario, with the stock seen driving up to $110 as a result.


In the “bull case,” Huberty sees Apple selling 60 million smartwatches in the first year, with stock hitting $132 by the same time next year....

Jeff Domansky's insight:

Report says Apple 'fanboys' will make the iWatch an incredible success.

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Jeff Domansky's curator insight, July 15, 1:40 AM

Speculation about sales projections for Apple's iWatch are running wild.

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Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong

Here's What Steve Jobs Did When An Employee Told Him The Apple Store's Layout Was All Wrong | Public Relations & Social Media Insight | Scoop.it

"Do you know how big a change that is?" he recalls Jobs saying. "I don’t have time to redesign the store."


It seemed like that was that, but 10 minutes later when the pair walked into the meeting, Jobs immediately spoke up.


"Well, Ron thinks our store is all wrong," Jobs said. "And he’s right, so I’m going to leave now. And Ron, you work with the team and design the store."


Even though it would take longer to open the store because of the redesign, Jobs knew that it was worth taking the extra time to get it right. 


"It’s not about speed to market," Johnson says. "It’s really about doing your level best."...

Jeff Domansky's insight:

The genius of Steve Jobs and whyhe was brilliant! Must-read 10/10

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10 Ways to Convert More Customers Using Psychology | BUZZmetrics

10 Ways to Convert More Customers Using Psychology | BUZZmetrics | Public Relations & Social Media Insight | Scoop.it

The more you know about your customers, the better. If you know what makes people tick, the better off your business will be. Having at least a basic understanding of consumer psychology and why they buy specific products is a valuable asset for marketers.


As an online marketer looking to improve conversions, you need to learn why people purchase your products or services. Viewing case studies can provide ideas on tweaks that have worked for others, but if you don’t actually learn or hypothesize why one tweak increased or decreased conversions, you’ll never actually become better. Good A/B tests require proper documentation and a “post analysis” when the test is complete.


Today’s infographic lists 10 psychological studies that have been proven to convert consumers to saying “yes”....

Jeff Domansky's insight:

Valuable insight and recommended reading for marketing, PR and social media pros.

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