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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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Seth's Blog: Better than free

Seth's Blog: Better than free | Public Relations & Social Media Insight | Scoop.it
How do you compete with free?


How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives?


There's only one way...

Jeff Domansky's insight:

I won't spoil Seth Godin's punchline. As usual, he's concise and brilliant!

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The Sexiest Part of Being a Data Scientist is Not in the Code, It's In the Storytelling

The Sexiest Part of Being a Data Scientist is Not in the Code, It's In the Storytelling | Public Relations & Social Media Insight | Scoop.it

...I think the folks at Harvard need to go back to school. I understand why they believe that data scientist will be "the sexiest job of the 21st century", but what I don't understand is the lack of applying basic business school fundamentals to the claim and then taking the next step. I realize that I'm a little late to criticize an article that's nearly a year old and I hope that people will cut me a little slack given that it was just brought up again in these pages a few weeks ago (which was the first time I saw it).


Right around the same time, the HBR article was published, I wrote an article that also foretold of the rising power of Big Data professionals, but where HBR saw "ability to code" as the prime differentiator, I saw insight and artistry as the prime radiants....

Jeff Domansky's insight:

Who knew? Good debate over cocktails or at the water cooler.

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Five transmedia projects - autumn 2013

Five transmedia projects - autumn 2013 | Public Relations & Social Media Insight | Scoop.it

...These are exciting times. New transmedia projects are cropping up left and right and the debate over ”what the definition of transmedia is?” seems to have taken a bit of a step back. All in all it feels like we’re slowly – or perhaps rapidly; these are things that can better be assessed in hindsight – moving towards a media and content world where there is no need to talk about transmedia, as every project is as transmedia as it needs to be to fulfil any potential that project might have....

Jeff Domansky's insight:

Great overview of Transmedia storytelling and recommended reading.Tthe examples the author highlights are really useful for newcomers to Transmedia storytelling.

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Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences

Why Stephen King Spends 'Months and Even Years' Writing Opening Sentences | Public Relations & Social Media Insight | Scoop.it

The author of horror classics like The Shining and its 2013 sequel Doctor Sleep says the best writers hook their readers with voice, not just action....


Stephen King: There are all sorts of theories and ideas about what constitutes a good opening line. It's tricky thing, and tough to talk about because I don't think conceptually while I work on a first draft -- I just write. To get scientific about it is a little like trying to catch moonbeams in a jar.


But there's one thing I'm sure about. An opening line should invite the reader to begin the story. It should say: Listen. Come in here. You want to know about this.


How can a writer extend an appealing invitation -- one that's difficult, even, to refuse?We've all heard the advice writing teachers give: Open a book in the middle of a dramatic or compelling situation, because right away you engage the reader's interest. This is what we call a "hook," and it's true, to a point. This sentence from James M. Cain's The Postman Always Rings Twice certainly plunges you into a specific time and place, just as something is happening:


"They threw me off the hay truck about noon."...

Jeff Domansky's insight:

Advice from the master of horror for storytellers, bloggers and writers. This entire By Heart is a series in The Atlantic in which authors share and discuss their all-time favorite passages in literature. It is recommended reading.

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"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half

"Fifty Percent Of 'The Tipping Point' Is Wrong." Jonah Berger Shows You Which Half | Public Relations & Social Media Insight | Scoop.it

Jonah Berger wants to be the next Malcolm Gladwell. Welcome to the making of a guru 2013 edition.Jonah Berger has descended to the lowest common denominator: breasts. "It's more difficult than you think to find a fully clothed picture of Kim Kardashian,"


Berger teases a lecture hall full of Wharton MBA students.The reality star's Cinemascopic cleavage is hovering behind Berger, who at 32 could easily be mistaken for one of his students. Berger then makes the big reveal: Companies pay Kardashian some $10,000 for every tweet about a product.


"Today we're going to ask," he says, striking a Dead Poets Society pose, a sneakered foot hanging off the table, "Is she worth it?" That is to say, is she an "influential"--a term thrust into the spotlight by Malcolm Gladwell's 2000 best seller, The Tipping Point. Then Berger pushes it one step further: Do influentials even exist?...

Jeff Domansky's insight:

Just an excellent read and a skillful profile of Jonah Berger in Fast Company. 

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How To Write Great Headlines | Social Media Today

How To Write Great Headlines | Social Media Today | Public Relations & Social Media Insight | Scoop.it

The headline will greatly influence your website traffic, bounce rates, conversions and trust. Millions of new blog posts, billions of new emails and thousands of hours of videos are uploaded online each day....


When each of your readers is following hundreds, or thousands, of other twitter accounts, you need your tweets to stand out and get their attention in the split second it takes to read a headline. This is why headlines are so important. This is what will draw your readers in to actually see what you have written. If your headline isn’t compelling enough, it won’t matter what your article has to say. No one will ever see it....

Jeff Domansky's insight:

Bloggers, writers and PR pros will benefit from these tips on writing great headlines.

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A Pro Designer Shares the Psychology of Font Choices

A Pro Designer Shares the Psychology of Font Choices | Public Relations & Social Media Insight | Scoop.it
Cool advice...Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel....
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Tyler Negus Snidow's curator insight, July 9, 2013 8:02 AM

Great overview.  

Constance S. Ward's curator insight, July 12, 2013 11:56 AM
Learn more about a subtle form of non-verbal communication
Miriam Gilbert's curator insight, July 19, 2013 3:07 PM

nice infographic on how different fonts create a different "feel" for copy...

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50 Beautiful Examples of Bokeh Photography - 121Clicks.com

50 Beautiful Examples of Bokeh Photography - 121Clicks.com | Public Relations & Social Media Insight | Scoop.it

We all love Bokeh, don’t we. Bokeh simply means Blur in Japanese language, they are normally in shape of number of lens blades causing wonderful round patterns all over the frame. A Bokeh can be good as well as bad caused by chromatic aberrations or the Len’s Aperture shapes. It is very pleasing for any photographer, which just makes them but fast prime lenses suiting for wonderful low light photography as well as pleasing bokeh....

Jeff Domansky's insight:

Take a break and enjoy this wonderful, inspiring photography with your coffee...

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Infographic: Why marketers choose certain colors

Infographic: Why marketers choose certain colors | Public Relations & Social Media Insight | Scoop.it
This infographic explores the psychology of color and suggests why brands like McDonald’s and Pizza Hut prefer red whereas Lowe’s opts for blue.
Jeff Domansky's insight:

All about the colors of marketing.

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WEDCBiz's curator insight, May 22, 2013 10:21 AM

Not that all of us agree with painting our daughters' rooms pink, but still, color is something we should consider when branding our small businesses.

Ali Anani's curator insight, May 23, 2013 12:16 AM

A must reading to know your feelings and feelings of others

Alison D. Gilbert's curator insight, May 23, 2013 5:12 PM

Red is a color that stimulates the appetite for food. Blue suppresses it.

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5 Awesome Onion Spoofs of Digital Media World | Digiday

5 Awesome Onion Spoofs of Digital Media World | Digiday | Public Relations & Social Media Insight | Scoop.it

The Onion points out how awesome sponsored content is and how there is still an need for print in the digital age. The ad industry tends to talk in ways that baffle civilians. Sometimes it pays to have reminders of that. Thanks to The Onion, we do.

 

The Onion does a great job of spoofing these digital media news stories, and points out what should be pretty obvious. For example, how ridiculous and obnoxious sponsored content can be. See the five great digital media industry spoof articles and click through to The Onion for the full stories....

Jeff Domansky's insight:

Must-read satire from The Onion brings tears to your eyes as always... ;-)

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Using Data-Centered Storytelling To Enchant & Engage Your Email Audience

Using Data-Centered Storytelling To Enchant & Engage Your Email Audience | Public Relations & Social Media Insight | Scoop.it

Our goal as savvy email marketers is to look beyond the lure of the one-time conversion and strive to build an ongoing relationship between consumers and our brands. Why is this goal so important? Because it’s been proven through many a marketing study that engaged customers become loyal customers and loyal customers are the most valuable segment in any list or database.

 

This type of highly engaged, loyal customer typically has higher overall lifetime value than the casual consumer. They’re also more likely to be an evangelist, introducing new customers to your brand in a very personal way and building the next layer of loyal customers.

 

But, how can you help to build a stronger bond with your customer base? In my last article, I outlined ways to stimulate an unengaged audience by increasing the relevancy of your email creative by including more dynamic content. Sharing relevant content demonstrates to customers that we know them as individuals and are dedicated to providing them with useful information, products or services. Using historical and behavior data is a great way to present content that’s tailored to their individual needs and preferences, but you also need to engage with your audience on an emotional level in order to achieve the goal of creating a true brand-loyal customer....

 

Let’s explore four creative ways in which email marketers have used data as a platform to build creative that forms a bond between their customers and their brand....

Jeff Domansky's insight:

This post highlights the importance of customer engagement and how data can be used to tell interesting and meaningful stories. The four examples demonstrate how.

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These Huge Brands' Early Websites From The 1990s Looked Terrible

These Huge Brands' Early Websites From The 1990s Looked Terrible | Public Relations & Social Media Insight | Scoop.it
Whoa! A very cool trip down the Internet memory lane... The internet's embarrassing middle school yearbook.
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15 Corporate Logos That Contain Subliminal Messaging

15 Corporate Logos That Contain Subliminal Messaging | Public Relations & Social Media Insight | Scoop.it

Subliminal logo messages: Have you spotted them before?

Jeff Domansky's insight:

Lots of fun and you may find a few subliminal elements to logos that you haven't noticed before.

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What is The "Internet of Things"? | b2bmarketing.net

What is The "Internet of Things"? | b2bmarketing.net | Public Relations & Social Media Insight | Scoop.it

... You’re driving along the road. An engine warning light appears on your dashboard, you take your car to a service centre where the mechanic plugs in diagnostic equipment and corrects the engine’s timing. That’s M2M.


You’re driving along the road. A sensor constantly transmits engine management data to a computer that detects a timing anomaly and instructs the car’s onboard computer to improve the engine timing. You don’t even know it’s happening. You just keep driving. That’s the Internet of Things.


That’s one example. There are millions. Automotive, manufacturing, energy, healthcare, property… the Internet of Things is relevant and increasingly applicable to every business market. My favourite so far is the Egg Minder from GE. For just $14 the Egg Minder monitors how many eggs you have in your fridge and alerts you via mobile app when it’s time to buy more. There truly is a place for everything on the internet....

Jeff Domansky's insight:

Here's a really enjoyable read and a thoughtful look at and explanation of the "Internet of things."

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Carlos Santana On Creativity In Business And Art

Carlos Santana On Creativity In Business And Art | Public Relations & Social Media Insight | Scoop.it
Music legend and successful entrepreneur Carlos Santana has a unique and powerful perspective on creativity and inspiration.

Via Ana Cristina Pratas, David Mainwood / EFL SMARTblog
Jeff Domansky's insight:

Good read and perspective  from a music legend.

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Jacqueline Cassidy's curator insight, October 5, 2013 1:07 AM

Creativity and Inspiration

Charlie Dare's curator insight, October 13, 2013 10:53 AM

A very talented and clued up guy ~

Juss MF Huskey's curator insight, December 4, 2013 12:43 PM

This article was based on an interview with Carlos Santana. From his responses that I've read he's very intuned with his creative imagination and spreads this through his music. 

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Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk

Medium: One year of publishing 'things that matter' | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

Since launching in private beta last year, Medium has been building up its platform, which aims to offer a simple but 'beautiful' reading and writing experienceIt was one year ago this week when the online publishing world was abuzz with the news that two of Twitter's founders had launched a new platform called Medium, in private beta.In the early days only a select group of people were allowed behind the scenes to contribute content to Medium.


Some details on the platform were made public via an announcement post from Ev Williams, in which he described Medium as "a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends".In the past year the group of people invited to write has grown, and we are told it "should be a short wait from now" when the platform will be available for all to use.


The main aim of Medium is to be "the best place to read and write about things that matter", and this emphasis on both the writing and reading experience has been reflected in its approach over the past 12 months....

Jeff Domansky's insight:

Medium grows larger in influence. Medium continues to impress with the quality of its design and, most important, the quality of its writing. It's a great resource for those hungry for quality ideas, well written. Wonder what will happen when it goes public and they try to monetize it? I hope they keep makes it work beautifully now.

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Celebrate The Ingenuity Of Small Businesses (10 Photos)

Celebrate The Ingenuity Of Small Businesses (10 Photos) | Public Relations & Social Media Insight | Scoop.it

These small businesses use ingenuity, creativity and no budget to get results. They don't have an "ad agency" or even an "ad budget" — but they do the best with what they got....

Jeff Domansky's insight:

You'll enjoy these visual examples of small business marketing and creativity.

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Don't Talk About The Thing. Talk About What's Behind It. | Mr. Media Training

Don't Talk About The Thing. Talk About What's Behind It. | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
In his brilliant pitch for Kodak's slide machine, Mad Men's Don Draper teaches you an important lesson about how to speak about your product, cause or idea.
Jeff Domansky's insight:

For anyone who's ever pitched a product or prospect, spoken to an audience, reached out to a group of employees, this powerful post reminds us that it's the story and not the features that carry the day. great post from media training expert Brad Phillips and a moving clip from a great TV show-Mad Men.

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10 useful websites for 'rainy day' stories

10 useful websites for 'rainy day' stories | Public Relations & Social Media Insight | Scoop.it

Hold the front page used to have a interesting, and updated daily, section called 'story ideas.' The idea was simple - you have slow news days, and these were ideas to see you through....A rainy day in Bury, obviously, isn’t news. However, hopefully these 10 websites could be of use. Yes, some of them are obvious, but I thought I’d list them all the same.

Jeff Domansky's insight:

Writer's block? Bloggers and writers take note...

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The 100+ Best Slides From Cannes Lions 2012 | Digital Buzz Blog

The 100+ Best Slides From Cannes Lions 2012 | Digital Buzz Blog | Public Relations & Social Media Insight | Scoop.it

Here it is. The 100+ Best Slides From Cannes Lions 2012. Now if you’ve been to the Cannes Lions International Festival of Creativity, you’ll know the vast array of amazing content on offer, but perhaps the only challenge you’ll have all week, is choosing what sessions to attend.


So, as he always does, my good friend Jesse Desjardins (@JesseDee) has curated the 100+ Best Slides from the entire Cannes Lions Festival, meaning if you missed a session, couldn’t remember that kick-ass slide or spent your whole Cannes Lions trip partying on the beach, you can utilise some of this to convince your boss you might have actually went to the sessions!...

Jeff Domansky's insight:

Great resource and creative inspiration.

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Colour trends in web design for 2013 | Web design | Creative Bloq

Colour trends in web design for 2013 | Web design | Creative Bloq | Public Relations & Social Media Insight | Scoop.it

Pantone Color Institute kicked things off by naming emerald green as its official 2013 colour. Fashion, interior design, graphic design and other industries followed suit by using the basic colour wheel as inspiration for 2013 colour trends. Here I'll look at five of the biggest colour trends in web design. You don't have to follow them, but it's important to know what they are...

Jeff Domansky's insight:

Brandon Hill picks five big colour trends for websites in 2013. Marketing, product and web designers take note.

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How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV

How To Be Hilarious On Twitter, From A Writer Who Tweeted Her Way To TV | Public Relations & Social Media Insight | Scoop.it
When a veteran stand-up comic is also funny on Twitter, it doesn’t exactly come as a shock. When an unknown phenom makes you physically choke on guffaws, though, it’s a revelation and also something of an extended audition.

 

...After catching the attention of the comedy cognoscenti in 2010, the then recent Harvard graduate soon got jobs writing on the Oscars and Disney’sA.N.T. Farm., before moving to a staff writer position at NBC’s ensemble sitcom Parks and Recreation. (The show was just renewed for a sixth season.) The in-demand writer is also an accomplished poet who’s writing asatirical guide to science for ladies.

 

Megan Amram’s frothy blend of dark humor and smart, surreal silliness has found more than 356,000 followers on Twitter so far. Although not everybody trying to generate laughs online is doing so for the same reasons, or with the same twisted flair, Amram’s consistent comedic quality is enviable for anyone trying to make their mark with brief bursts of humor. The multidiscipline writer recently spoke with Co.Create about puns, poetry, and how to be funny on Twitter altogether....

Jeff Domansky's insight:

Great tips and inspiration for Twitter humor...

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Aleatha Shepley's curator insight, May 21, 2013 11:39 PM

That's funny

Two Pens's curator insight, May 23, 2013 2:37 PM

Anyone who thinks you can't make a reputation on Twitter is hiding one's head under the ostrich and the earth. 

Emily at Two Pens's curator insight, May 23, 2013 3:04 PM

She's an accomplished poet, too!

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The Planet Ivy mantra: 'Don't publish anything boring' | Journalism.co.uk

The Planet Ivy mantra: 'Don't publish anything boring' | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

A little over six months ago two young journalists sat down at Google Campus in London and discussed how to build a news site for 18 to 25-year-olds with articles written by people in that age category. Under the mantra "don't publish anything boring", Planet Ivy has grown into a site with a network of more than 150 young writers publishing around 80 articles a week between them and reaching up to 400,000 unique users a month.

 

Six months on and back in at Google Campus, where the three paid employees of Planet Ivy are based, the founder and the editor of the title told Journalism.co.uk about the site's model and how they have received investment from an angel investor and from Ascension Ventures....

Jeff Domansky's insight:

Great digital startup success story: The news site for young people secures investment.

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?

What Would a 'Mad Men' Era Ad Campaign Look Like Today? | Public Relations & Social Media Insight | Scoop.it

Click here to turn the clock forward on an iconic ad campaign -- using inbound marketing, the original ad will be reframed....

 

Knowing how complicated our media landscape is these days, what would an ultra-popular, uber-successful vintage ad campaign have to look like today to make as big of a splash as it did in its time? What would Wendy’s have to do to turn “Where’s the beef?” into a modern day catchphrase? How would Volkswagen’s “Think Small” campaign have to be executed to make the Beetle the most popular imported vehicle?

 

These are the questions we explored with the help from a handful of advertising and creative experts in a recent ebook,Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Here’s our take on what one of those five applauded advertising campaigns would have to look like if it were recreated today using some popular inbound marketing tactics....

Jeff Domansky's insight:

What a fun look at advertising yesterday and today! A little creative inspiration with your coffee.

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The 13 Most Drastic Big Brand Logo Changes Ever Seen

The 13 Most Drastic Big Brand Logo Changes Ever Seen | Public Relations & Social Media Insight | Scoop.it

Lots of cool logos and creative inspiration... What were they thinking and how and why did their logos evolve?

Jeff Domansky's insight:

Nice nostalgia trip and a bit of marketing history.

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Karoly Domonyi's comment, May 13, 2013 10:30 AM
Old logo is best!
Jeff Domansky's comment, May 13, 2013 3:09 PM
Can't agree with you there Karoly LOL.