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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com

A Twitter Account That Showcases The Best Ads From Around The World - DesignTAXI.com | Public Relations & Social Media Insight | Scoop.it

Brilliant Ads is a Twitter account that showcases “the most creative, unique, remarkable and powerful advertisements, signs and marketing-related things from around the world.” The ads featured range from small scale advertising by smaller companies to campaigns by big corporations like McDonald’s and Nike, all bound by a common thread of out-of-the-box ideas and innovation....

Jeff Domansky's insight:

@Brilliant_Ads is definitely worth following on Twitter.

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Kathleen Smith's curator insight, September 27, 7:54 PM

This small article talks about the twitter account that showcases the most creative, powerful, and unique advertisements from around the world. The twitter username is @Brilliant_Ads and I just started following this user. It has over 2,000 tweets and over 570,000 twitter followers. It features ads from small scale to big corporations such as Nike. I noticed that most ads featured on the page are often guerrilla marketing and ambush marketing.

Juan Pablo Cevallos's curator insight, October 21, 8:13 PM

marketing

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"

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Lori Wilk's curator insight, December 24, 2013 10:02 AM

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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Trending: 5 Examples of Prankvertising | 522 Productions

Trending: 5 Examples of Prankvertising | 522 Productions | Public Relations & Social Media Insight | Scoop.it

Go big or go home, right? Brands everywhere are going over the top to impress consumers and grab their attention. To do this, they’re coupling pranks with video advertising strategies to create compelling content that goes viral. While some marvel at the creativity, others argue that prankvertising goes too far. Regardless, the power of the latest trend in video advertising is undeniable. Here are some of our favorite prankvertisements.

Jeff Domansky's insight:

It's video. It's viral. It's successful and "prankvertising" is playing near you.

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Managing the Increasingly Blurred Line Between Editorial and Advertising

Managing the Increasingly Blurred Line Between Editorial and Advertising | Public Relations & Social Media Insight | Scoop.it

How can publishers and advertisers survive in today's economy?


Only 6% of the 18-24 population read newspapers; the majority of newspaper readers in this country are in their fifties and sixties. Audiences for CNN, MSNBC, and Fox News pull in viewers with a median age of 60 or above, according to media research company Nielsen.Websites like Yahoo News and Huffington Post pull more traffic than CNN.com or The New York Times website. In two years, Buzzfeed (designed to stimulate social media with listicles: "25 Crazy Things...") has nearly tripled its monthly unique visitors, from 4.3 million to 19.3 million.


Traditional news has lost young people, the gold standard for advertisers....

Jeff Domansky's insight:

Is it native or is it advertising? Challenging times for new and old publishers.

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Column: Is it time for your PR agency to lead your creative? | Marketing Magazine

Column: Is it time for your PR agency to lead your creative? | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

The public relations industry is known for a lot of things: media relations, press conferences, event management, crisis communications, and, more recently, social media strategy and community management.


But there’s one thing that many communicators haven’t been particularly well-known for: creativity. At best, PR has been put in a box to amplify creative ideas developed by others. At worst, we’ve been accused of “spinning” stories or doing “stunts” to make a splash.


That’s changing. Over the last 18 months or so, branding, advertising and digital agencies’ dominance over creative campaigns has started to wane. Clients are increasingly turning to PR agencies to come up with the “big idea,” as the discipline is now in a good spot to call the shots on creative development. Here’s why.

Jeff Domansky's insight:

Five reasons why PR can lead your creative.

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Street Advertising Services's curator insight, August 15, 4:56 AM

Interesting take on PR agencies creating the big idea for your next campaign. In our 8 years experience of delivering PR led stunts, the majority of creative ideas comes from the PR agency..

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7 ridiculously clever ways to advertise - Mainstreethost Blog

7 ridiculously clever ways to advertise - Mainstreethost Blog | Public Relations & Social Media Insight | Scoop.it

There are two kinds of advertisements: ads that blend in, and ads that captivate our attention. I’ll be taking this opportunity to focus on the latter category.


These are the head-turners that leave us with an unexpected smile. They’re the ads we don’t see every day, and the ones we applaud for their raw creativity and clever execution.


So take a gander at some of the best advertising methods I’ve come across, and add your thoughts at the end if I’ve missed anything noteworthy....

Jeff Domansky's insight:

Inspired advertising, great ideas and fun reading.

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Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined

Facebook's Ad Chief: We Have More Primetime Eyeballs Than All Major TV Networks Combined | Public Relations & Social Media Insight | Scoop.it

Facebook advertising chief Carolyn Everson says more Americans log in to Facebook during primetime every night than tune in to the major television networks.


As we've told you in the past, both Twitter and Facebook are competing strenuously for the advertising dollars marketing clients have traditionally spent on television.


Twitter's argument lies in the fact that an increasingly distracted TV audience uses its service to discuss what they're watching in real-time.Facebook's argument is even stronger, according to vp/global marketing solutions Carolyn Everson.


Whereas Twitter hopes to win advertising dollars by making itself an integral part of the television-watching experience, Facebook believes the sheer size of its user base makes it a TV-sized mass medium all by itself....

Jeff Domansky's insight:

Here's my take: Facebook ads are spammy. They look like crap. They don't work well. They are "old marketing."

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12 print ads driving social media engagement | Marketing Magazine

12 print ads driving social media engagement | Marketing Magazine | Public Relations & Social Media Insight | Scoop.it

We used to just measure readership – how many people saw an ad – but now we’re able to measure reader actions as a result of seeing those ads as well,” says Brian Hickey, president of Starch Research Services in Canada.For its analysis, StarchMetrix measured 13,781 ads that ran from April 2011 to April 2013, identifying those that were most effective in prompting one of three reader actions: visiting or joining the advertiser’s social network, visiting the advertiser’s website or using the QR code.We spoke with Hickey for insights on each of 12 that stood out across the key categories....

Jeff Domansky's insight:

Interesting research study shows print ads drove social media engagement.....

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Advertising Loses More Jobs Than Any Other Industry

Advertising Loses More Jobs Than Any Other Industry | Public Relations & Social Media Insight | Scoop.it

Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines?Answer: They’re all working in areas where U.S. jobs are disappearing the fastest, according to a special report from 24/7 Wall Street.


Moreover, of all those categories, advertising and promotions is the worst, having shed 65% of all jobs over the past decade. “No occupation has lost a higher proportion of its jobs than advertising and promotions managers,” the report claims.You're better off working in a textile mill, running a drill press, or hauling two-by-fours for a carpenter than you are if you pursue a career in advertising...

Jeff Domansky's insight:

Shock and awe, more disruption ahead... Read about the rampant job losses in the advertising industry, and the shift it reflects in consumer behavior. 


Of course it's not exclusive to advertising either. PR and marketing have disrupted too. I suspect many new social media, brand journalism, native advertising, website special is in similar Internet jobs have placed these job losses, I haven't seen the research yet. Any suggestions from readers?

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Hidden Persuaders II

Hidden Persuaders II | Public Relations & Social Media Insight | Scoop.it

“Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy” is an attempt to write a modern version of “The Hidden Persuaders”. Martin Lindstrom cannot write as elegantly as Packard, as his chapter titles (eg, “Buy it, get laid”) make clear. But as a marketing veteran who lists McDonald's, Procter & Gamble and Microsoft among his former clients, he knows the industry well. It is far more sophisticated than it was in the 1950s, and just as cynical.


Marketers have vastly more information about potential consumers than ever before. Every time you use a loyalty card you surrender personal information. Every time you do a Google search or hit the “like” button on Facebook, you surrender yet more. Google and Facebook protect personal privacy, but they also make money by selling generic information to advertisers. Professional data-miners use electronic data to create a detailed picture of what you have bought in the past (“history sniffing”) and how you bought it (“behaviour sniffing”). They can then draw your attention to products they think you might want to buy in the future. Smartphones can tell you that there is a shop nearby that stocks just the thing you have been looking for.


Marketers milk science for insights. Studies show that music can affect people's behaviour: shoppers in American department stores who are exposed to piped tunes with a slow tempo spend 18% longer in the store and make 17% more purchases than those who shop in silence. Marketers routinely track shoppers as they make their way around supermarkets and listen in on their conversations at the counter. They also take willing subjects and observe their reactions as they gawp at products....

Jeff Domansky's insight:

An interesting marketing book due for release soon.

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This Is the World's First Banner Ad

This Is the World's First Banner Ad | Public Relations & Social Media Insight | Scoop.it

In anticipation of The Mashies, Mashable is running a weekly series celebrating some advertising "firsts." Watch for new installments in the series every week. As opposed to other advertising "firsts" like the first TV ad or the first print execution, bringing banner ads into the world seems like a dubious accolade.


Joe McCambley, the guy often credited with inventing the ad unit in October 1994, is somewhat conflicted about it. He recently wrote a Harvard Business Review op-ed arguing that after a promising debut, banners were a spent force by 1998: "We were back to delivering what TV spots, radio spots, and print ads had delivered for years: sales messages," he wrote. "The rest, as they say, is history."...

Jeff Domansky's insight:

Here's an informative look at the world's first banner ad.

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Mobile marketers must reach for the stars

Mobile marketers must reach for the stars | Public Relations & Social Media Insight | Scoop.it

The success of mobile as an advertising medium depends on shifting people’s perceptions about what advertising looks like....


According to new research, the performance of the Mobile Rising Stars is the strongest evidence that creative ad formats far outshine traditional banner advertising.


The study compared the same advertising creative from cookie manufacturer OREO, displayed in both traditional banner and the six new Mobile Rising Stars formats such as the “Slider” and the “Film Strip”,The study compared the ad interaction and brand uplift of static banners with Mobile Rising Star formats, which provide a mix of in-content, expandable, pushdown and overlay advertising, all incorporating rich media functions.


The standout finding from the research, for me, concerned brand recall: almost every user (98%) who viewed a Mobile Rising Star ad recalled the name of the brand advertised – almost a fifth more than those who viewed the standard mobile banner ad.Furthermore, those who interacted with a Rising Star ad were 23% more likely to recall the brand messaging than those who viewed a traditional static banner. This is powerful evidence that consumers want to be able to control whether or not they initiate and interact with ads....

Jeff Domansky's insight:

These new formats for mobile ads out perform traditional banner ads significantly. Valuable information for marketers.

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Have ads gone too far?

Have ads gone too far? | Public Relations & Social Media Insight | Scoop.it

While our society hasn't quite managed holograms that accost you, I can only assume the blueprints are sitting on a workbench somewhere as we speak. Because every week or two, advertisers figure out some new way to colonise some hitherto peaceful space within our society with their incessant yammering.


And the somewhat stalky behaviour exhibited in Minority Report has a parallel in the recent behaviour of the US department store Nordstrom, which admitted to monitoring its customers' location within their stores by monitoring their Wifi connections.


The other day I was at a petrol station filling up my car. No sooner had I detached the pump from the bowser than a screen sprang to life above it, forcing me to endure non-stop jingles as I stood there resentfully. Apparently it wasn't enough for the petrol station to be slugging me the exorbitant price that petrol goes for nowadays....

Jeff Domansky's insight:

Great question: We're bombarded by advertising to the point where it's impossible to escape, so what's next?

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Breakaway Funding's curator insight, July 21, 2013 11:26 AM

With geo-lcation ads can follow you..

Janine Lloyd's curator insight, July 23, 2013 6:34 AM

Being disruptive in a person's life like the example above goes against everything a brand should be doing - building positive relationships with its customers!

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Using Experiential Marketing to “Wow” New Customers | Help Scout

Using Experiential Marketing to “Wow” New Customers | Help Scout | Public Relations & Social Media Insight | Scoop.it

Experiential marketing is a method of advertising through an interactive experience that gets customers to talk about your business or product. It can be an extremely powerful tool for those companies that want to leave a strong and lasting impression on customers.


It’s a unique take on attracting customers, as it relies heavily on creativity to not only capture attention, but to motivate people to experiment with and refer your products to others.Costs can be low—this is definitely a guerilla tactic at heart and will rely more on thinking outside the box than shelling out the kind of money that’s required in traditional advertising....

Jeff Domansky's insight:

Great lessons from these six examples of experiential marketing.

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The End of Advertising as We Know It--and What to Do Now | Fast Company

...Kodak filed for bankruptcy while Instagram was bought by Facebook for $1 billion. Airbnb is now filling more nights than Hilton Hotels. Nike+ Kinect Training [created by AKQA] is now "as good as a real trainer, costs less than a one hour’s lesson, and it’s 24/7 at home," as Chris Anderson put it.


The reality is this: Business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it.

A couple of years after the world’s biggest advertising award show ditched the word advertising, we’ve reached an inflection point: Advertising as we know it has come to an end.


Now what?

Here are a few principles that can guide the shift from the Old World Order to the New World Order....


Read more: http://www.fastcocreate.com/1683292/the-end-of-advertising-as-we-know-it-and-what-to-do-now 

Jeff Domansky's insight:

Very thoughtful post by Rei Inamoto of AKQA. Recommended reading!  9/10

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Native advertising: How news sites separate church and state | Media news | Journalism.co.uk

Native advertising: How news sites separate church and state | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it

How news organisations are building commercial teams of former journalists who create paid-for content on behalf of brands...


The Huffington Post, in conjunction with parent company AOL, last month published a report which proposed that native advertising is "sponsored content, which is relevant to the consumer experience, which is not interruptive, and which looks and feels similar to its editorial environment".


Perhaps the easiest way to understand it is by looking at a couple of examples, such as the Guardian's 'what to wear on a date' video, sponsored by John Lewis, with clothes featured in the video from the department store, and BuzzFeed's '20 coolest hybrid animals', created for hybrid car Toyota Prius....

Jeff Domansky's insight:

Several examples of native advertising and how news media are responding to the opportunities.

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The Difference Between Social Media and Advertising - Broadsuite

The Difference Between Social Media and Advertising - Broadsuite | Public Relations & Social Media Insight | Scoop.it

Social_Spam_Advertising: Buy From Me!!!


It feels like everyone in the social universe has something for sale. Attend my Twitter Chat Subscribe to my blogPurchase my bookLike my Facebook page


While I am certain (certainly cynical) that every one of these chats , blogs, books, and pages are the single most informative, game changing, and perhaps life altering ways that a person could spend their time, I am beginning to question when Social Media platforms turned into other more intrusive marketing methods?


May I ask… when is it appropriate to revisit the rules of professional selling or perhaps just civility?...

Jeff Domansky's insight:

Since when did we agree to let social media morph into spamvertizing? Dan Newman takes a hard look at the practice of spam and hard selling in social media and how to approach social media in a way that builds value and trust. Good read. 9/10

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Alison D. Gilbert's curator insight, October 31, 2013 8:36 PM

Many laymen don't know the difference. But there is a world of difference between social media and advertising.

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Why Every Social Network Should Be Betting On In-Stream, Native Advertising

Why Every Social Network Should Be Betting On In-Stream, Native Advertising | Public Relations & Social Media Insight | Scoop.it

Facebook, Twitter, Pinterest are all moving to native ads. The native-social rush is on.


BIA/Kelsey estimates that social ad spend will reach over $10 billion by 2017 and that up to 40% or more of those outlays will go to native ads. In the social context, we define native ads as ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.


...On Facebook, native ads in the News Feed generate 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar. LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.


According to Jan Rezab, CEO of Socialbakers, a social media analytics company that works with Fortune 100 brands, "In the future, all advertising on social media will be native in-stream ads. The right rail and banners will disappear altogether."...

Jeff Domansky's insight:

Take a really close look at this chart. That "hockey stick" growth is what native advertising spending looks like in four years. If you're in advertising, marketing or PR, this is a trend you really need to study.

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Blogging like Ogilvy: What Bloggers can Learn from Agencies

Blogging like Ogilvy: What Bloggers can Learn from Agencies | Public Relations & Social Media Insight | Scoop.it

David Ogilvy is one of the biggest names in advertising, and since advertising is all about “big names”, that’s saying a lot. He created some of the most iconic advertising slogans and imagery in the world, and in 1962, Time magazine called him “the most sought-after wizard in today’s advertising industry.”


Even though Ogilvy created ads at another time, for another audience, his messages have endured for many decades. And the lessons learned from a lifetime in advertising agencies are still applicable today. Bloggers can learn a lot from the world of advertising agencies – about how to target an audience, to think creatively about content, and to manage your time and projects effectively...

Jeff Domansky's insight:

What can bloggers learn from Ogilvy and his advertising agency wisdom? Much to learn.

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Content remarketing experiment, Part 2: the content funnel

Content remarketing experiment, Part 2: the content funnel | Public Relations & Social Media Insight | Scoop.it
The results part of our content retargeting experiment. We learned a lot. And we like this stuff.


Back in July, we reported on a B2B Content Remarketing experiment we’re doing with the people at Resonance.

This is the second post: the results.


To summarise, we wanted to find out if a certain kind of ad retargeting could work for B2B content marketing. So we worked with Resonance to design a test, in two phases...

Jeff Domansky's insight:

Interesting marketing experiment and results of content "remarketing".

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Coke Ad Includes Live Tweets

Coke Ad Includes Live Tweets | Public Relations & Social Media Insight | Scoop.it

A Romanian Coca-Cola ad appears to have broken new ground in integration between Twitter and TV by including live tweets during an ad.


...the ad included a subtitle bar that let the brand run tweets that consumers sent in using the hashtag #LetsEatTogether. Ad agency MRM Worldwide in Romania edited the tweets, five to seven of which made it into each ad placement.


The campaign addressed the fact that 60% of people don't eat meals together, but instead eat them solo while sitting in front of the TV. The tweets were often invitations to specific people to have a meal together (with a Coke, of course.) During the spring campaign, Coke's Twitter followers in that country increased by 15% as hundreds of tweets aired on TV. The effort also made the evening news....

Jeff Domansky's insight:

Very innovative concept and integrated media execution.

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Samara Paxton's curator insight, October 2, 7:10 PM

The absolute perfect way to incorporate customer engagement- letting your customers know you care (eg- they are eating alone). Bringing people together, creating happiness (Which is what Coca Cola's message is all about- Open Happiness). This shows that Coca Cola have a handle on what it means to engage customers, and not only is this from a Marketing perspective, it actually created something that the evening news was talking about. Eating alone is possibly not the worst thing going on in the world, but it brought to attention the fact that things such as television are taking over what really makes people happy- via social media. Beneficial to Coca Cola, as the amount of attention it brought the brand is overwhelming. One of my favourite campaigns I have seen. It also inludes consumer behaviour- as it is showing that consumers are not taking part in something that Coke is a large part of- eating meals. What a way to change that. 

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Marketing Is Dead

Marketing Is Dead | Public Relations & Social Media Insight | Scoop.it

In our social media-infused world, traditional marketing logic just doesn't work.Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. But they are. The evidence is clear.


First, buyers are no longer paying much attention. Several studies have confirmed that in the "buyer's decision journey," traditional marketing communications just aren't relevant. Buyers are checking out product and service information in their own way, often through the Internet, and often from sources outside the firm such as word-of-mouth or customer reviews.Second, CEOs have lost all patience.


In a devastating 2011 study of 600 CEOs and decision makers by the London-based Fournaise Marketing Group, 73% of them said that CMOs lack business credibility and the ability to generate sufficient business growth, 72% are tired of being asked for money without explaining how it will generate increased business, and 77% have had it with all the talk about brand equity that can't be linked to actual firm equity or any other recognized financial metric...

Jeff Domansky's insight:

The dead paradigms are everywhere. What to do? A must-read for anyone disrupted, including advertising, marketing, PR.

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Priscilla Hema's curator insight, September 27, 2013 1:28 AM

Though i presumed; due to the vocabulary used and matter of writing, that this scoop was right and all information gatehred were relevant and RIGHT. But after reading comments regarding this article im left abt unsure of what to believ one states that Marketing tries to create cues which will increase the propensity of a customer purchasing them. The weak theory of advertising reinforces the brand into the consumers mind whether they consciously view or hear about the product a consumers subconscious will actually create cues in to the consumers mind. These cues will increase salience and will increase the chance of being purchased. The measurement of marketing is difficult so a CEO who gets fed up with their CMO need to research that for a business to grow they actually need to attract light buyers. A CEO should rather evaluate why they aren't selling products and not blame markets solely. The economy, distribution, competitors and consumers tastes are all key players in a growth of a business. and another states Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear. I beleive something of tradition can never be dead, just modified; improved then properly applied. This was the first article that challenged my patience to read through all made comments. Nice

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Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community

Viral Video Marketing 101: A Look Into "The Science of Sharing" - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Earlier this July, video technology company Unruly released the results of its 20-page study, “The Science of Sharing,” measuring the viral effects of 12 Super Bowl commercials. Using a complex algorithm from their sharing analysis tool, ShareRank, Unruly was able to identify the parts of each video that triggered the strongest viewer responses, and grade the advertisements on their overall shareability (see below). By doing this, Unruly was able to give an in-depth look at why some viral ads perform well online, while others don’t. ...

Jeff Domansky's insight:

This research into measuring why things go viral will be great cocktail party conversation for marketers.

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malek's curator insight, August 10, 2013 1:33 PM

What makes a 30 second commercial tick? a major dilemma for years. Here's a sophisticated algorithm to guage

* psychological response and

* social motivation

 Videos with the most shares typically trigger several strong emotional responses, coupled with multiple social motivations for sharing.

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Reach Millennials Through Storytelling for Good

Reach Millennials Through Storytelling for Good | Public Relations & Social Media Insight | Scoop.it

To be successful in reaching Millennials, businesses need to give themselves the freedom to re-think their entire marketing strategy. To achieve their business objectives businesses need to communicate effectively with the values of consumers. Brands that are becoming more socially conscious today will positively affect their bottom-line, their communities, and the world of tomorrow.


In a telephone interview with David Burstein, author of "Fast Future: How the Millennial Generation is Shaping Our World," he said Millennials are highly connected to and are extremely conscious of their values. They "see the world from a values perspective," he continued, "Reaching Millennials requires a real investment [from brands and organizations] in social responsibility."...

Jeff Domansky's insight:

If Millennials are part of your target market, you'll find some valuable insight and strategies here.

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Jenifer Rettler's curator insight, July 25, 2013 4:45 PM

Storytelling and understanding the values of the Millenial Generation will also be important in the future of Training and Education as well as in Marketing.

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Statistical Proof Is Piling Up That Apple's Ads Are Failing

Statistical Proof Is Piling Up That Apple's Ads Are Failing | Public Relations & Social Media Insight | Scoop.it

Apple's new ads are failing.


Here are the 10 most effective ads of Q2 2013, according to Ace Metrix, a company that measures audience responses to commercials. The No.1 spot was by AT&T, advertising a Samsung Galaxy S4 Active, which can survive being dunked in a fishbowl. Samsung's own ad for the GS4 came in at No.8


Apple wasn't on the list...

Jeff Domansky's insight:

The new Apple advertising sucks especially in comparison with major competitor Samsung. In my view, their ads totally forgot about their core high tech, gadget-fascinated, cult followers. People buy Apple because of the design and features and these are nowhere to be seen in the new "corporate" ads.

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