Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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The list of every copywriting formula ever

The list of every copywriting formula ever | Public Relations & Social Media Insight | Scoop.it

Here’s what I learned: There are WAY too many copywriting formulas.


The problem, as you’ll see if you click the link, is there are a ton of formulas for crafting good copy. Pretty much anybody who was a good enough copywriter to be successful was also a good enough to make money teaching it. And of course, they all claimed to be teaching something different. In keeping with the unwritten laws of branding, every copywriter has a system and every system has its own unpronounceable acronym.


What’s really striking to me isn’t the sheer volume of copywriting formulas, however. It’s how they’re all exactly the same. It’s particularly obvious when you see them all laid out against one another like this.


So at the risk of adding my own acronym to the pile, let me save you a lot of reading and summarize....

Jeff Domansky's insight:

And what Jon Xavier learned from the list of every copywriting formula ever written.

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Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe

Eat, Drink & Advertise: 10 Edible Billboards You Have to See to Believe | Public Relations & Social Media Insight | Scoop.it

As a society, we love food. That's really all there is to it.

Traditional advertising on the other hand ... not so loved. When it comes to mediums such as billboards, many businesses struggle to determine whether or not it's worth the investment anymore -- except for these brands, that is.  

By combining food and advertising, the following 10 brands were able to create some jaw-dropping creations that commanded the attention of their hungry audience....

Jeff Domansky's insight:

Here's a little creativity and food for thought. Recommended viewing. 9/10

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50 Genius Print Ads With Brilliant Design Techniques – Design School

50 Genius Print Ads With Brilliant Design Techniques – Design School | Public Relations & Social Media Insight | Scoop.it

We are constantly exposed to advertising in our daily lives, be it online, in print, on billboards or through our television screens. In fact, research suggests we are exposed to, on average, 362 ads per day (not including brand exposures) but only 3 per cent of these will make an impression. That’s just twelve ads a day that actually engage us.

So how do you break through the advertising clutter and make a memorable advertisement for your audience or target market? First come up with a solid concept and then consider your design. Attention to layout and presentation will help your ad get noticed; but attention to concept and creativity will help your ad be remembered.

Here are fifty print ads that are creatively brilliant. They have a solid concept topped off with great design....

Jeff Domansky's insight:

Here's a taste of creativity with your coffee. Enjoy it. Recommended viewing. 9/10

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Thorsten Strauss's curator insight, September 24, 2015 8:02 AM

best practice: print ads. I just love creative print ads.

Mike Allen's curator insight, September 24, 2015 9:22 AM

superb demonstrations of use of psychology and design

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Sorrell: Online Video Ad Growth Threatened By Faulty Measurement

Sorrell: Online Video Ad Growth Threatened By Faulty Measurement | Public Relations & Social Media Insight | Scoop.it

WPP CEO Martin Sorrell told analysts on a Wednesday morning conference call that he’d like to see Rentrak and comScore “come together” to devise a solution for what Sorrell described as the “faulty measurement” for media that exists in the U.S. WPP has made investments in both those companies. 


Asked if he meant that the two media research companies should merge to create a new business entity, Sorrell replied that he would “welcome cooperation of any nature” by the companies to address U.S. media measurement — particularly online video measurement, whose value is being increasingly questioned by clients. Marketers are worried about viewability levels and related standards and verification issues, Sorrell said. 


Sorrell added that the current two-second viewability standard is “pretty ludicrous,” and that some clients are rolling back their commitments to online video because they can’t justify the investments based on current measurement and verification standards....

Jeff Domansky's insight:

Video just isn't measuring up according to Martin Sorrell.

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Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog | Public Relations & Social Media Insight | Scoop.it

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary.


Until now.


German literary critic Hellmuth Karasek lowers himself to reading an Ikea catalog in a clip hosted by the mega-retailer's Swiss channel on YouTube.


Admittedly, it's a bit of a slog getting through the first three minutes, but once you settle into the right headspace, there's actually quite a bit to enjoy here. He references Freud and Goethe, and if he's being ironic, he's playing it so subtly you might be forgiven for taking it as an earnest review.

Jeff Domansky's insight:

Why slog through Goethe and Proust when you can just read the IKEA catalog? Literature 101 students take note. ;-)

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Can You Guess the Brand Behind These Clever Product Descriptions?

Can You Guess the Brand Behind These Clever Product Descriptions? | Public Relations & Social Media Insight | Scoop.it
A product description should sell. 

That doesn't mean it has to be boring. 


Sometimes, the best way to persuade is through clever and intriguing copy -- words so enticing they make even the most mundane products seem exciting. 

The below examples of copywriting are just that. See if you can guess the product behind these seductive product descriptions....

Jeff Domansky's insight:

Enjoy the writing craft. You'll fare badly in guessing unless you're a Brit or a Mad Man/Woman. Fun!

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workmanowe's comment, August 16, 2015 11:05 PM
Extremely good...!!
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Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months

Madison Avenue Shifts $2 Billion Out of 'Traditional' Media in 9 Months | Public Relations & Social Media Insight | Scoop.it

In what likely is the first comprehensive analysis of actual data from big agency media buys of its kind, Madison Avenue’s major agency holding companies have boosted their spending in digital media by $3 billion during a nine-month period ending with June 2015, and most of it came at the expense of traditional media.


The data, which was released Wednesday by Standard Media Index, looked at the those months, because they happen to coincide with the so-called “broadcast year,” which is the way TV networks and stations typically account for their advertising revenues. Not surprisingly, the biggest hit in Madison Avenue’s digital media shift is coming from their TV advertising budgets.“


The results show that digital is siphoning share away from other media, with the bulk of it coming from television,” explained SMI’s Bree Sutton, noting that national TV ad spending trends have been reflecting that....

Jeff Domansky's insight:

Tectonic shift or advertising evolution?

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oconnorandkelly's curator insight, July 30, 2015 1:18 PM

Tectonic shift or advertising evolution?

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Social Media Advertising: A Complete Ad Size Cheat Sheet

Social Media Advertising: A Complete Ad Size Cheat Sheet | Public Relations & Social Media Insight | Scoop.it

Are you considering paying for social media adverts? Want to know the correct size graphics you should use for each network?


Organic social media reach can only get you so far (especially as social networks keep trying to reduce it). Creating posts that go viral every time is near impossible so if you have an sales offer or piece of content that you need to be shared, adverts may be a route you want to go down.


The guys at Bannersnack have included ad size dimensions for Facebook, Twitter, LinkedIn, Pinterest and Google Plus in the infographic below....

Jeff Domansky's insight:

Very helpful checklist for social ad sizes.

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30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School

30 Ad Design Tips That Turn Heads: Brilliant Case Studies – Design School | Public Relations & Social Media Insight | Scoop.it

It’s the age old way of announcing to the world ‘I have a product, this is what it does, and this is why you should buy it’. In more recent times, ads have gotten far more creative, to the point where we have pretty high expectations of them. But how do we meet those expectations?

We’ve put together 30 examples of beautifully created advertising case studies that each have plenty of wisdom and design tips to impart.

So, if you’re looking to adopt some advertising techniques, or even if you’re creating an ad of your own, come with us as we have a look at 30 awesome advertisements....

Jeff Domansky's insight:

Creativity with your coffee: these ads will get your creative juices going.

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