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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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4 Easy-As-HELL Twitter Marketing Tactics for Advanced Users

4 Easy-As-HELL Twitter Marketing Tactics for Advanced Users | Public Relations & Social Media Insight | Scoop.it
I probably spend way too much time on Twitter.

But that’s not necessarily a bad thing!

My Twitter marketing tactics always get stronger when I poke around on Twitter.

And sometimes the new tactics I learn are just priceless!

I recently wrote about how you can market on Twitter like a BOSS — and many of you have asked for more!

Since I always try to listen to you the best I can, here are 4 powerful, advanced, EASY-as-HELL tips to beef up your Twitter marketing tactics today!
Jeff Domansky's insight:

Tweet success with four tips.

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7 Sneaky Tricks For Measuring Your Twitter Marketing

7 Sneaky Tricks For Measuring Your Twitter Marketing | Public Relations & Social Media Insight | Scoop.it

Twitter is easily in my top three favorite social networks because it doesn’t restrict who you can and can’t connect with (unless they have a private profile) and you get rewarded for your hard work. Unlike Facebook, organic reach is very much alive on Twitter and I gain over 100 new followers a day without spending a single dollar.


Here’s the thing…it’s not all about followers, it’s about targeted followers. Are you attracting the right people or just random strangers that will never help further your business?


There are a few ways you can check your follower base to see if you’re on the right track using FollowerWonk. Some of these features will require a premium account depending on how many followers you have.


Whether or not you decide to pay for the full version, I think the free trial version is worth trying out at least once to gain some valuable insights that no other tool currently offers....


Via Kamal Bennani
Jeff Domansky's insight:

Smart measurement tips for Twitter from Melonie Dodaro

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How To Make $500,000 A Year On Twitter

How To Make $500,000 A Year On Twitter | Public Relations & Social Media Insight | Scoop.it

UberFacts founder Kris Sanchez has turned his addictive Twitter feed into a wildly lucrative business. But not everyone's buying it.


Today he says he makes about $500,000 a year just from sponsored links. The way this works is that a company called Social Reactor, which pairs social media influencers with advertisers, supplies him with galleries or other web pages that he links to in his Tweets. He gets paid for every click those pages receive. Then there are the branded deals he’s done with companies like Ford and Paramount, wherein a simple tweet, accompanied by a link and a hashtag, becomes a virtual slot machine, gushing out thousands to tens of thousands of dollars.


Plus the apps. The iOS app, which has been downloaded 1.5 million times, is estimated to generate $60,000 a week from advertising, though that has not yet been implemented.Sanchez is a “special breed," according to Scott Jones, the CEO of ChaCha, which owns Social Reactor. "It’s pretty rare to make that much [money]," Jones says.


The reason Sanchez is “on the upper end of the pay scale,” Jones says, is “partially because he has a big follower base, but more importantly, his audience is highly engaged. They stay for an average of more than 14 page views a visit. So if it's a gallery of 10 images, they're going to look at the 10 and then four (pages) of something else."...

Jeff Domansky's insight:

Big twit, big money!

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Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff

Brands Betting Billions 25-Yr-Old Power Influencer Can Make You Buy Stuff | Public Relations & Social Media Insight | Scoop.it

 Odds are, you've never met Dennis Hegstad. But you listen to him all the time.


Black Zara faux leather pants, black Vans, black Ray Ban sunglasses. The oppressive October sun beats down as Hegstad sips from a bottle of kombucha outside a coffee shop.Tilting his head to avoid the glare, wispy long blond locks fall into his eyes as he scrolls through his porcelain iPhone.


Cycling through multiple personas on more than a dozen Twitter profiles, his thumbs are set on rapid-fire: favorite, follow, post, respond, retweet, repeat. Finally, Hegstad looks up, the 25-year-old’s cobalt eyes trained directly on me.


“Sorry, I’m…”


Excuse his wandering attention: He’s not just tweeting for fun; he’s tweeting for big money--and he’s winning....

Jeff Domansky's insight:

Do power tweets really influence purchase decisions? Brands seem to think so but the jury is out whether it is long lasting or just trendy.

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7 must-haves for your Twitter strategy - Twitter Counter Blog

7 must-haves for your Twitter strategy - Twitter Counter Blog | Public Relations & Social Media Insight | Scoop.it
Some people say that the key to success is having a plan. For Twitter, having a well defined Twitter strategy can help you a lot in making decisions and improving your Twitter performance. So before you start designing your action plan, let’s take a look at seven must-haves.
Jeff Domansky's insight:

Useful Twitter tips and best practices.

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Alana Johnson's curator insight, October 14, 2014 12:14 AM

Do you know the 7 must haves tips for improving twitter stategy?   Find out.  #twitter #internetmarketing #success 

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How Twitter Cards Can Help Increase Reach of Your Tweets

How Twitter Cards Can Help Increase Reach of Your Tweets | Public Relations & Social Media Insight | Scoop.it

Have you implemented Twitter Cards on your site yet?  If you haven’t, you really need to read this article!


Implementing Twitter cards is now essential.


You’ll have heard a lot about search engine optimization, where you optimize your content for Google.  Social media optimization is the optimization of your content for social media platforms, and it’s becoming increasingly important.


What you do is provide additional information to social media platforms to tell them about your content. For example, you might want to tell them you have a good image and give them the dimensions so they can use this image on any posts that are shared....

Jeff Domansky's insight:

Ian Cleary shows how to implement Twitter Cards. Check them out now! Recommended strategy for your website. 9.5/10

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10 Free Twitter Tools for The Social Marketing Jungle - SocialBro

10 Free Twitter Tools for The Social Marketing Jungle - SocialBro | Public Relations & Social Media Insight | Scoop.it

What is Indiana Jones without his whip? A sweaty man with a hat who probably fell down a hole. We don’t need more of those, he probably wouldn’t be a great archaeologist either. His tools help him do a variety of tasks that no man or woman could do alone.


Likewise, any marketer would tear their hair out if they tried to manually do all that was needed to fully optimize their social media channels. If you want to be the hero of Twitter Marketing on a budget, you need a thoughtfully chosen rucksack of free Twitter tools.


We’ve searched high and low to find you free Twitter tools, or ones that have a free option, that can seriously streamline the time you spend on social media....

Jeff Domansky's insight:

Social Bro shares 10 free Twitter tools that should make that job a little easier.

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When is the best time to tweet | Ian Cleary

When is the best time to tweet | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

You’re launching an event and you want all your Twitter followers to see your tweet about the event.


What time do you send it?


If you’re trying to figure out the best time to tweet there are many considerations.


The best time to tweet is not always when most of your audience is online.....

Jeff Domansky's insight:

Do you know when is the best time to tweet? When do you get the most interaction on content you share on Twitter. Find out now from Ian Cleary.

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A Guide to Growing Your Twitter Audience

A Guide to Growing Your Twitter Audience | Public Relations & Social Media Insight | Scoop.it

...We love Twitter for rapid interaction, ease of use and because it’s an online gateway to hordes of potential followers (and website visitors). Followers mean popularity, which in turn means trust, which then in turn could lead to customers and brand recognition. There are numerous ways to tap into this glowing hub of activity, watch Eric Kuhn's video for some insider tips.


As Twitter is such a fast flowing social network, doing simple things can often bring you great results very quickly. For example, running a competition is going to get you noticed faster than following someone in the hope they will follow you back because a competition gives Twitter users something that they want. Twitter may be fast and furious but by investing a little effort, it will reward you, eventually. This article will explain some of the ways you can quickly gain those much sought after Twitter followers....

Jeff Domansky's insight:

Practical Twitter tips for better results.

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Two Pens's curator insight, August 26, 2014 5:14 PM

pragmatic  tips  are easy to apply on Twitter

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The Time for Twitter is NOW | Mark Schaefer

The Time for Twitter is NOW | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

Are you using Twitter for your business?


Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform:

- Twitter has momentum.

- Revenue jumped 124 percent in the latest quarter, and it “beat the Street” estimates for user growth.

- Twitter shined during the World Cup, owning the online conversation for the planet’s biggest sporting event.

- It appears that Twitter is preparing a “buy now” button.


In our new Marketing Companion podcast, Tom Webster and I dissect the economics of Twitter for business and demonstrate why this might be the best time to integrate Twitter into your marketing plans....

Jeff Domansky's insight:

With new marketing, research and advertising options, Twitter has momentum. Mark Schaefer suggests it's time for Twitter for your business.

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10 Twitter Tactics to Increase Your Engagement

10 Twitter Tactics to Increase Your Engagement | Public Relations & Social Media Insight | Scoop.it

Do your tweets get noticed?


Are you getting enough engagement on Twitter?


Twitter’s true value is in its engagement. Unless people are engaging with you on Twitter, you’re wasting your time.In this article I’ll share 10 tweeting techniques that lead to better engagement.

Jeff Domansky's insight:

Neil Patel. tells you how to get results on Twitter.

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CengageLatina's curator insight, August 8, 2014 2:21 PM

Social media as a tool for teaching

Jeff Domansky's curator insight, August 16, 2014 9:10 PM

This is valuable collection of Twitter tips.

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Understand your Twitter audience better with Riffle

Understand your Twitter audience better with Riffle | Public Relations & Social Media Insight | Scoop.it

Building a community of targeted followers is the most important thing for a business that seeks to stand out from the crowd. Unfortunately, it can be a daunting task, especially if you have a very small budget and/or are pressed for time. That is the reason why a tool like Riffle by CrowdRiff matters.


Riffle is a Chrome extension that gives you instant insight about Twitter users and allows you to interact with them “on their own terms.” Once installed, all you have to do is log into your Twitter account, and you are set....

Jeff Domansky's insight:

Cendrine Marrouat looks at Riffle, a free Twitter analytics tool.

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Gordie Chase's curator insight, August 8, 2014 9:51 AM

Stop wasting your energy and get this free app.

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A Twitter Search Trick You Didn’t Know About

A Twitter Search Trick You Didn’t Know About | Public Relations & Social Media Insight | Scoop.it

An undocumented Twitter search operator helps you find the best tweets for any search term based on the retweeted or the favorited count.


... The engagement filter surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.


Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about....

Jeff Domansky's insight:

 Amit Agarwal shares one of those great tips to help you find useful data on Twitter. Recommended.

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Twitter Marketing: How to Succeed on Twitter

Twitter Marketing: How to Succeed on Twitter | Public Relations & Social Media Insight | Scoop.it

Do you use Twitter for your business?

Are you wondering how to get more out of your Twitter marketing?


Via Kamal Bennani
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Useful Twitter tips from Social Media Examiner.

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Public Relations & Social Media Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...

Jeff Domansky's insight:

Kevan Lee shares over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need. Social media awesomeness and highly recommended. 10/10

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Patricia Robinson's curator insight, October 25, 2014 11:20 PM

Really great list, well worth reading.

Benjamin Labarthe-Piol's curator insight, October 27, 2014 1:52 PM

Useful

Maria Persson's curator insight, October 30, 2014 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

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23-Year-Old Makes $500K a Year Tweeting Out Facts

23-Year-Old Makes $500K a Year Tweeting Out Facts | Public Relations & Social Media Insight | Scoop.it

What if you got paid to tweet?


No, we’re not talking about handling a company’s social media. We’re talking big bucks, hundreds of thousands of dollars, just for typing a few characters, adding a link, and clicking “send.”


That’s the business 23-year-old Kris Sanchez, who tweets under the account@UberFacts, a Twitter account that tweets — you guessed it — facts, to 7.2 million followers.


Last year, he made $US500,000 for tweeting sponsored links, according to Fast Company. The links, when clicked by his followers, earn him between $US.01-.03/click. Multiply that by a few sponsored links a day, a couple of hundred thousand eager followers, and 365 days in the year, and you’re rolling in money....

Jeff Domansky's insight:

Now that's a social media twit!

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Alaina Es's curator insight, October 21, 2014 3:52 PM

Twitter is one of the social media platforms that allow for multiple interactions amongst companies and consumers. Companies mainly use this platform as an informational source to get their brand name out there, however, 23-year-old Kris Sanchez, who tweets under the account @UberFacts has learned to utilize Twitter as more of a business platform on top of being informative. Kris has formed an impressive 7.2 million followers and I can happily say, I am one out of that gigantic number. The links that are clicked by his followers earn him between $0.01-0.03/click. Multiply that by even half the followers and he’s looking at $72,000 worst case and $216,000 best case. That’s more than I would make for my annual salary working my butt off and all he has to do is type a few interesting characters, add a link and press “send.” On top of that, Sanchez is tweeting 60-70 times a day. There is also an app which is said to bring in $60,000 a week in ad revenue. This man was smart enough to make a living off of something that others do for free.

Marissa Davidson's curator insight, October 22, 2014 12:35 AM

This amazes me!

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10 ways to use Twitter for storytelling

10 ways to use Twitter for storytelling | Public Relations & Social Media Insight | Scoop.it
Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world.

Twitter moves fast, but with practice and a little structure, Twitter can be a fantastic network builder. When you use it to listen, monitor, and research what is happening in and around your personal brand, you become agile and able to adjust to the ever-changing needs of your target market.

If you have struggled to understand the potential behind Twitter, now is the time to embrace its brand-boosting power. Here are 10 ways you can tell your story
Jeff Domansky's insight:

Useful Twitter tips from Rebekah Radice.

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10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer

10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer | Public Relations & Social Media Insight | Scoop.it

I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.


This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...

Jeff Domansky's insight:

Mark Schaefer's slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy. Recommended viewing 9/10

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Marco Favero's curator insight, October 2, 2014 10:44 AM

aggiungi la tua intuizione ...

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Why Twitter Should Not Algorithmically Curate the Timeline | Medium

Why Twitter Should Not Algorithmically Curate the Timeline | Medium | Public Relations & Social Media Insight | Scoop.it

...So, why the distaste for a change that would benefit many of them? It’s simple: Twitter’s uncurated feed certainly has some downsides, and I can see some algorithmic improvements that would make it easier for early users to adopt the service, but they’d potentially be chopping off the very—sometimes magical—ability of mature Twitter to surface from the network. And the key to this power isn't the reverse chronology but rather the fact that the network allows humans to exercise free judgment on the worth of content, without strong algorithmic biases. That cumulative, networked freedom is what extends the range of what Twitter can value and surface, and provides some of the best experiences of Twitter....

Jeff Domansky's insight:

It’s the Human Judgment of the Flock, Not the Lone Bird, That Powers It writes Zeynep Tufekci. This is important insight for all Twitter fans and serious users. Recommended reading 10/10

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Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her

Ad of the Day: Under Armour Presents Gisele Bündchen Like You've Never Seen Her | Public Relations & Social Media Insight | Scoop.it

Gisele Bündchen kicks butt in a new ad breaking today for Under Armour's "I Will What I Want" campaign by Droga5.

The supermodel and wife of NFL quarterback Tom Brady (a fellow UA athletic endorser) also shows off her kung fu and yoga abilities at iwillwhatiwant.com/gisele, which will stream real-time comments from social media.

Leanne Fremar, executive creative director for UA's women's brand, gave Adweek a sneak preview of the 60-second film, which rolls out Thursday on YouTube. Look for the raw, real video to go viral—much like the previous one with Misty Copeland, which has been watched nearly 6 million times.

Jeff Domansky's insight:

Very creative ad and innovative integration with Twitter.

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Twitter Tips from Mark Schaefer's Webinar

Twitter Tips from Mark Schaefer's Webinar | Public Relations & Social Media Insight | Scoop.it

If you weren’t among the more than 8,000 people registered for Mark Schaefer’s Twitter Power in One Hour webinar, this post will get you up to speed on what you missed.


Only three years ago, Mark didn’t see the point of Twitter. It was a slew of terms like ‘hamthrax’, ‘aporkalypse’ and ‘porkenstein’ that convinced him.“


I was watching a real-time global brainstorming session for a tongue-in-cheek list of alternative names for swine flu,” Mark recalled. “It made me realize we are on the cusp of something amazing here."


‘Cusp’ is the key word because, says Mark, most marketers have not yet leveraged Twitter for all of its potential. If you’re not following any of these rules yet, you could be among them..,.

Jeff Domansky's insight:

Five Twitter tips that author Mark Schaefer provided on September 12 in his webinar Twitter Power in One Hour.

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Fanta Pouring Big Bucks Into Vine Video Comedy Series

Fanta Pouring Big Bucks Into Vine Video Comedy Series | Public Relations & Social Media Insight | Scoop.it

...The first episode of "Fanta For The Funny," which rolls out Friday on CollegeHumor.com and across Fanta's social and digital channels, is comprised of dozens of Vine clips depicting gags and pratfalls from some of the platform's most popular personalities. There's no host of the show, just the brief video clips organized into vignettes around topics. In the first episode, Fanta doesn't actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run over the course of six weeks.


Brands are increasingly looking to platforms like Vine, a rising social media service owned by Twitter, to promote themselves and their products. On Vine, users post six-second clips, also called Vines. Despite -- or perhaps because of -- these time constraints, Vine has emerged as fertile ground for comedy, with hordes of young people posting humorous clips. Already, companies like General Mills, Ford and Virgin Mobile have tapped Vine stars for their campaigns....

Jeff Domansky's insight:

Very creative and well targeted!

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Public Relations & Social Media Insight | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.

That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.


Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.


At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list....

Jeff Domansky's insight:

Kevan Lee lists more than 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need. Recommended reading 9.5/10.

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Jeff Domansky's curator insight, August 16, 2014 8:19 PM

Great resource and Twitter tools suggestions.

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Twitter Drops Huge Hint of E-Commerce Plans

Twitter Drops Huge Hint of E-Commerce Plans | Public Relations & Social Media Insight | Scoop.it

The company is testing a dormant menu option that appears to hint that commerce services will be coming soon.


... This is the latest in a stream of hints that Twitter is preparing a foray into commerce. Back in June,Re/Code spotted a “buy now” button that began appearing in tweets with links to retail siteFancy. The same publication previously got its hands on documents that appeared to show commerce plans, while Twitter has been rumored to be working on a deal with payments provider Stripe for some time.


At this point it isn’t entirely clear what Twitter has planned, but the “payment and shipping” option – which appears to be where users would manage their payment methods and enter their delivery address – clearly ties in with other clues....

Jeff Domansky's insight:

Stay tuned for e-commerce on Twitter. Like it or not.

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ashokkumar's curator insight, August 7, 2014 1:46 AM

www.creativesoftwares.biz

Mark Gittos's curator insight, August 7, 2014 7:20 AM

With the recent updates it feels like something is on the horizon

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Unusual and Useful Twitter Search and Filtering Techniques

Unusual and Useful Twitter Search and Filtering Techniques | Public Relations & Social Media Insight | Scoop.it

If you follow more than a handle of accounts, your Twitter stream can quickly become a firehose of irrelevant information. Because of this, many veteran users never visit their stream. Instead, they create lists or run saved searches.


Here are a few other options to help you filter your Twitter stream for more useful, relevant, information....

Jeff Domansky's insight:

Your Twitter stream can quickly become a firehose. Turn down the noise with these excellent Twitter search and filtering techniques.

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TheIWC_AJA's curator insight, August 1, 2014 7:42 AM

Happy August 1! The #Confident Soul is not self-trusting. The #Confident Soul anchors itself in #Truth. #TheImageWorksCorporation #TheJOY! #Zoë.