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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach <a href="http://www.theprcoach.com" rel="nofollow">www.theprcoach.com</a>
Curated by Jeff Domansky
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Facebook vs Twitter vs Pinterest – 2013 Statistics

Facebook vs Twitter vs Pinterest – 2013 Statistics | Public Relations & Social Media Insight | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

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Pedro Barbosa's curator insight, January 22, 2013 5:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

Philippe Trebaul's curator insight, March 2, 2013 3:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...


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How to increase Pinterest traffic and direct it to your site | The Next Web

How to increase Pinterest traffic and direct it to your site | The Next Web | Public Relations & Social Media Insight | Scoop.it

While its popularity has evened out over the last few months, Pinterest is still carrying a lot of the momentum it gathered at the beginning of the year. Considering that it drives more referral traffic thanGoogle+, LinkedIn and YouTube combined and had 23 million unique visitors to the site in August, its ability to direct more traffic to your site has rightly gotten businesses and brands interested in the service. On top of that, the introduction of business pages makes it obvious that Pinterest wants them to get involved.

 

There’s a process to everything though and like all things, you will have to put the time and effort into it before you start seeing results. Here we will focus on the ways you can improve the content you’re posting, how you can use Pinterest to direct traffic to your site and ways you can optimise it for SEO purposes....

Jeff Domansky's insight:

This is an excellent guide and tips for Pinterest.

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9 Steps to Pinterest Web Traffic Success | Social Media Today

9 Steps to Pinterest Web Traffic Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it
No doubt about it, Pinterest was hot in 2012 having more than doubled its user base since January which should come as no surprise to anyone in the digital marketing world.

There is a big misconception out there that Pinterest is only useful to ecommerce sites. This couldn't be further from the truth. Like any other widely-used social network, just about anyone can find success with Pinterest if used creatively.

I write for five different blogs that cover a number of topics and I use my Pinterest account to publicize almost all of my posts. In jless than a year, Pinterest has leapfrogged sites like Twitter and StumbleUpon to become the number four referred to both of my sites behind Google search, Facebook and Google+ (yes there is value in Google+ if used correctly, but that is a topic for a different day)....
Jeff Domansky's insight:

Pinterest deserves a second look by all kinds of business. 

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8 Real-Life Examples of Engaging Pinterest Contests | HubSpot

8 Real-Life Examples of Engaging Pinterest Contests | HubSpot | Public Relations & Social Media Insight | Scoop.it
8 examples of well-run Pinterest contests to inspire your social media marketing.

 

Running contests in social media can get pretty sticky. Each social network has its own contest-related rules to comply with, and let's just say many of them aren't exactly easy going. If you've ever tried to host one on Facebook, you know exactly what I'm talking about.

 

But when it comes to contests, Pinterest is a rule hater's dream network. In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. According to its "Logos, Trademarks and Marketing Guidelines" found via business.pinterest.com, in addition to making sure your contest adheres to Pinterest's general Terms of Service and any legal requirements, the following are your official Pinterest do's and don'ts governing contests...

 

[Good advice for marketers ~ Jeff]

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Professors, Peers, and Pinterest! | Social Media Today

Professors, Peers, and Pinterest! | Social Media Today | Public Relations & Social Media Insight | Scoop.it
As Pinterest continues to dominate in the social networking sphere, it's one of the few that is making its way successfully inside classrooms.

 

As a continued demand for innovative technology in education and the need for teachers and admin to adapt to this paradigm shift. An infographic from WorldWideLearn.com dives into just how Pinterest is the latest Edtech feature in schools, inside and outside of the classroom....

 

[Not just for the classroom but content marketing pros ~ Jeff]

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Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered

Pingraphy: The Social Media Scheduling Tool for Pinterest | Social Media Delivered | Public Relations & Social Media Insight | Scoop.it

At last, the moment we have all been waiting for – (drumroll, please) – it is now (sort of) possible to schedule pins on Pinterest! Pinterest has proven a vital platform in 2012 for businesses, blogs, and individuals promoting their own products. [...]

 

[Useful for Pinterest peeps ~ Jeff]


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A Guide to Pinterest's New Business Accounts

A Guide to Pinterest's New Business Accounts | Public Relations & Social Media Insight | Scoop.it
Download @HubSpot's Guide to Pinterest's New Business Accounts and discover how you can effectively optimize your Pinterest presence.

 

47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. Now imagine what happens to that percentage when companies take advantage of actual business accounts!

 

That's right, Pinterest rolled out business accounts this week to help brands provide greater content and generate visual marketing success.

Be sure you're optimizing your new Pinterest business account with step-by-step instructions in this quick guide.

 

[Great tips just mind the terms of use ~ Jeff]

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Pinterest Drives Sales [Research] | Heidi Cohen

Pinterest Drives Sales [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Pinterest, 2012’s social media darling, is a shopper’s heaven. Pinterest is where buyers go to keep up with the latest trends and to consider the products they need and want.

 

To reach your target audience and support your sales process, Pinterest is the new must-have social media option you need.

 

3 Pinterest data charts
Not convinced to add Pinterest to your marketing mix? Then check out these three pieces of Pinterest research data. They underscore the marketing need to take advantage of Pinterest’s appeal as a shopping aid....

 

[Persuasive argument for Pinterest in your marketing mix ~ Jeff]

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The First Real Pinterest Marketing Campaign

The First Real Pinterest Marketing Campaign | Public Relations & Social Media Insight | Scoop.it

Kotex identified 50 women, who were active on Pinterest. They researched what they pinned, how they expressed themselves, and then sent them a box of gifts that was customized to their taste.

It was essentially a creative influencer outreach campaign, that used Pinterest as its launch pad.

 

Clearly, Kotex targets women as their customers. Pinterest makes a lot of sense for this campaign, since it holds such a high percentage of women users, and has so much growing media and user attention, right now.

 

Kotex used repins to opt-in the Pinterest users for the campaign. And, the women who received the gifts posted about them on Pinterest, Facebook, Twitter, and Instagram.

 

They sent out 50 total gift boxes, and saw over 2,000 interactions that created close to 695,000 impressions. 

 

[Useful Pinterest marketing case study ~ Jeff]


Via Jess Seilheimer, theMediaPod
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Insurer's measured approach to Pinterest pays off | PR Daily

Insurer's measured approach to Pinterest pays off | PR Daily | Public Relations & Social Media Insight | Scoop.it
American Family Insurance took about a month to decide whether the image-centric site was the right place for it on social media. Now, the company's figuring out what works best there.

 

It makes a lot of sense to always link social media with immediacy. After all, it just takes one click to send a message or a photo to the world. But American Family Insurance doesn't think about it in terms of lightning speed. It's looking for lasting connections.


For example, the company's social media team of eight people took about 30 days to determine whether Pinterest, which has grown by a factor of more than 20 over the past year, was a good place for the company to branch out on social media.

 

"We think there's a long-term opportunity here, or else we wouldn't have gotten into it," says Michele Wingate, American Family's social media manager.

 

The company is taking its time on the site, building up a presence organically before really kicking into high gear with messaging next year. The fact that it has 17 social media presences, reports Andy Sernovitz on SmartBlog on Social Media, while other companies maintain dozens, is even more of a motivation....

 

[Interesting to see the payback over time ~ Jeff]

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The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann

The Secret Behind Pinterest’s Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann | Public Relations & Social Media Insight | Scoop.it
The way Pinterest grew had little to do with Silicon Valley wisdom.

 

Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet.


But growth wasn’t easy for the company, Silbermann told a rapt audience at Y Combinator’s Startup School at Stanford University on Saturday.


The way Pinterest grew had little to do with Silicon Valley wisdom. It was about marketing — mostly grassroots marketing — not better algorithms.


In 2010, three months after Pinterest launched, the site had only 3,000 users. But some of them were active users, and those people loved the site — and both of those categories included Silbermann himself.
“Instead of changing the product, I thought maybe I could just find people like me,” he said.


So Pinterest started to have meet-ups at local boutiques, and to take fun pictures of people who attended them, and to engage with bloggers to do invitation campaigns like “Pin It Forward,” where bloggers got more invites to the site by spreading the world....

 

[Really like Silberman's thinking about launching a product and avoiding groupthink ~ Jeff]

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Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen

Pinterest: The Best New Source of Traffic [Research] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Pinterest is the fourth largest source of traffic in the world according to data from Shareaholic. Pinterest’s traffic has doubled since May making it an important entryway to your business.

 

Since the beginning of 2012, Pinterest has passed other social media platforms including LinkedIn, Google+, YouTube, Twitter and StubbleUpon, in terms of the amount of traffic it refers to other sites. Additionally, Pinterest refers more traffic than Bing and Yahoo. (Here are nineteen other reasons to use Pinterest with charts.)...

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Pinterest for Business: Engage, Entertain and Inform | PR News

Pinterest for Business: Engage, Entertain and Inform | PR News | Public Relations & Social Media Insight | Scoop.it
The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.

 

It seems that everybody is jumping on the Pinterest bandwagon these days, but how many brands are using the fastest growing social media platform effectively? More importantly, what tactics should brands be employing to drive business through Pinterest?

 

These questions were recently addressed during the Pinterest Power:How to Use Pinterest to Drive Brand Awareness, Sales and Engagement webinar hosted by PR News and featuring a panel that included Marcy Massura, digital supervisor and strategist at Weber Shadwick, Jill Morris, managing director, Not For Sale and Travel Channel’s social media director Nisha Chittal....

 

[Here's a set of basic tips for business using Pinterest - JD]

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Ikea UK pops on Pinterest | Intranet Future

Ikea UK pops on Pinterest | Intranet Future | Public Relations & Social Media Insight | Scoop.it
Ikea UK pops on Pinterest and provides some great examples of boards showing other brands how it should be done.

 

Pinterest saw massive growth in 2012 and this is set to continue in 2013 as people continue to engage with photos and videos. Pinterest is a great platform for businesses and brands to raise awareness and to literally show off their products. Here are 5 reasons to join Pinterest today.


A great example of how to use Pinterest comes from Ikea UK...


Jeff Domansky's insight:

Here's a creative social marketing campaign on Pinterest, well-executed by IKEA in the UK.

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15 ways Pinterest can improve search results | Ragan.com

15 ways Pinterest can improve search results | Ragan.com | Public Relations & Social Media Insight | Scoop.it

In 2012, Pinterest was the big story in social media marketing. In 2013, it will be huge in search marketing, too. 

With 104 million visits in March 2012, Pinterest became the third most-trafficked social media site, moving ahead of LinkedIn (86 million), and trailing only Facebook (7 billion) and Twitter (182 million).

 

With so many visitors and so much potential for sharing content and expanding your reach, Pinterest offers plenty of ways to build your brand's online visibility and boost your search engine optimization (SEO).

 

Here are 15 easy opportunities to take advantage of...

Jeff Domansky's insight:

15 terrific tips. Will Pinterest continue to surprise in 2013? I expect more growth ahead...

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Women ROCK Pinterest - 20% All Online Women Using Pinterest

Women ROCK Pinterest - 20% All Online Women Using Pinterest | Public Relations & Social Media Insight | Scoop.it
One in five American women who use the Internet hop online to tend Pinterest boards. That figure comes from a recent phone survey of more than a thousand consumers conducted by the Pew Internet & American Life Project. And it confirms much of the anecdotal evidence we often hear about how the visual web has changed the way we spend our time online.

Pinterest’s 19 percent adoption rate among women still has a long way to go to catch up to Facebook’s 70 percent statistic. However, the ease with which users can pin and repin their favorite objects gives Pinterest an edge among women who enjoy sharing and storing lists of their favorite things, rather than issuing status updates....
Via Kelly Lieberman, Martin (Marty) Smith
Jeff Domansky's insight:

Pinterest growth will undoubtedly continue like wildfire until commercialization renders it less enjoyable.

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Martin (Marty) Smith's curator insight, December 12, 2012 5:11 PM

Recently I noted that good thing I can't meet the women I follow in Pinterest since I would have been married again (at least once LOL). I made sure and point out I meant that sentence in a non-creepy way :). 

This is NOT to say there aren't amazing men in Pinterest, but I doubt social pinning has achieved the same level of usage by men. Male usage will increase since Pinterest is cool, fun and beautiful AND you can learn valuable lessons about how you combine visual information and how THEY (women) do so. 

Guess what. It is going to feel different, good but different :).  

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8 Awesome Pinterest Marketing Tools | Gryffin Media

8 Awesome Pinterest Marketing Tools | Gryffin Media | Public Relations & Social Media Insight | Scoop.it
8 Awesome Pinterest Marketing Tools...

 

During the last few weeks, every time I mention Pinterest I hear comments like, “Oh yeah, they send us a TON Of traffic” or “We get more traffic from Pinterest than even Twitter!”

 

So if Pinterest hasn’t made it on to your To Do list, it’s time.

 

Here are 10 great Pinterest Marketing tools to help get you excited about using Pinterest....

 

[This is a really useful resource. Thanks to Jenneil Peters for sharing it. ]


Via Kelly Lieberman, Jenneil Peters
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Twitter and Pinterest Tools for Content Outreach | 352 Media Group

Twitter and Pinterest Tools for Content Outreach | 352 Media Group | Public Relations & Social Media Insight | Scoop.it
Link building is easily the most groaned about aspect of SEO. It's hard, it's rarely scalable, it takes a ridiculous amount of time, and frankly, our lives would all be better without it.

 

Unfortunately, link building will always be a part of SEO, no matter how much we complain about it. Still, you have to change the way you think about it, and this past week at SES Chicago, I didn't speak on link building: I spoke on relationship building.

 

In my session, I talked about how you can use social media instead of email to start building that relationship with people. Twitter is one the easiest mediums for that, and with it comes a host of tools that you can use to help you search, qualify, and contact influencers in your niche. Here's that list of tools...

 

[Terrific tools ~ Jeff]

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.


So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.


Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...

 

[This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]

 

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Pinterest's New Business Tools Worth A Look (But Read The Fine Print) - MarketingVOX

Pinterest's New Business Tools Worth A Look (But Read The Fine Print) - MarketingVOX | Public Relations & Social Media Insight | Scoop.it
Pinterest's New Business Tools Worth A Look (But Read The Fine Print) - Publisher: MarketingVox...

 

Pinterest took a giant step yesterday toward attracting business users when it unveiled a slew of business tools and resources. First among them, a set of "Business Terms of Service." Among them, a warning that you pretty much surrender your rights to anything you post there.

 

"Pinterest and its users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce…" (it goes on). Second that, unlike most business arrangements, this is not a contract: Pinterest may terminate or suspend this license at any time "with our without cause or notice to you." Third, an indemnity clause. They don't summarize it on the Business Terms as they do for the personal terms, but the short story is that if Pinterest gets sued over your post, you pay for it.

 

Ten years ago no self-respecting marketer would agree to such terms on behalf of a company; but it is 10 years later and Pinterest is a social network after all, not a certified business partner....

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Perfect Pinterest Profile Check-List

Perfect Pinterest Profile Check-List | Public Relations & Social Media Insight | Scoop.it

Practical Pinterest tips you can use from this infographic. ~ Jeff

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5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur

5 Free Tools for More Powerful Pinterest Marketing | Entrepreneur | Public Relations & Social Media Insight | Scoop.it

Pinterest, the third most popular social network in the U.S., offers marketers a number of opportunities to extend the reach of their business through engaging visuals and a platform designed to make sharing quality content simple.

 

But marketers have limited time, especially when new social networks seem to pop up all the time. The good news is that there are several tools that can help you use time more efficiently on Pinterest. And many don't cost a penny to use.

 

Here's a look at five free tools that can make your marketing efforts on Pinterest more effective...

 

[Five, count 'em, five effective Pinterest tools ~ Jeff]

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How Content Marketing Works on Pinterest | Writing On The Web

How Content Marketing Works on Pinterest | Writing On The Web | Public Relations & Social Media Insight | Scoop.it
How can you use your content marketing strategy on Pinterest, the hottest new site for social business sharing? Tips for getting found, known and getting clients.

 

...For sure, this new social site is a no-brainer for retail stores and e-Commerce sites. However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock.

 

Content marketing is a focus for many agencies and businesses alike. Here are few things to share on Pinterest as a part of your content marketing strategy...

 

[Several good tips on how to use interest for marketing ~ Jeff]

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Pinterest PR Tips | Proactive Report | Sally Falkow

Pinterest PR Tips | Proactive Report | Sally Falkow | Public Relations & Social Media Insight | Scoop.it
Pinterest burst onto the social media scene and has managed to steal the limelight in this ever growing genre of websites. In just two years they've grown so fast that they now rank as the number 3 social network.

 

What’s the attraction you might ask?

 

Visuals. The site has tapped into the rapidly growing trend for images and videos. There are no blog posts or articles, just attractive, poignant, funny or touching images. It’s fun, effective and hugely popular with over users to date.

 

If you are considering adding Pinterest to your digital public relations toolkit take a look at how other brands are using the site. Learning from the pros can help you to avoid making mistakes and start achieving the benefits quickly.

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4 Tips for Increasing Pinterest Traffic to Your Blog | Social Media Examiner

4 Tips for Increasing Pinterest Traffic to Your Blog | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
How to use Pinterest to get more blog traffic: Find out how to increase engagement and drive traffic to your website with Pinterest.

 

Getting lots of pins from your blog posts can increase engagement and drive traffic.

 

It can also help boost your performance on search engines because pins to your post are ‘do-follow’ links.

 

Pinterest’s recent growth has been unstoppable. According to comScore, Pinterest has grown by 4377% since May 2011. Many blogs are using Pinterest effectively to increase traffic and build engagement.

 

Below you will find 4 tips to get more traffic to your blog from Pinterest....

 

[Mitt Ray offers practical Pinterest tips to help grow your blog traffic - JD]

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