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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 of the Worst PR Scandals of 2014

5 of the Worst PR Scandals of 2014 | Public Relations & Social Media Insight | Scoop.it
Invariably, each year brings its share of PR crises and scandals, and 2014 was no exception. This year had a robust number of meltdowns, PR debacles and downright embarrassing episodes among some of the globe’s most recognizable brands. Here’s a partial list of some of the year’s worst PR crises.
Jeff Domansky's insight:

These PR fails offer valuable lessons.

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The Surprising Gender Wage Gap In PR

The Surprising Gender Wage Gap In PR | Public Relations & Social Media Insight | Scoop.it
With the recent revelations about Sony ‘s movie studio executives behaving badly and its discriminatory treatment of female stars, I decided to look closer to home—to my own industry of public relations—to see how women fare. If anyone should treat women well, shouldn't it be a field like PR, which is predominated by women?

It turns out that while the PR profession skews heavily female, men make significantly more money and hold the majority of the seats of power in the largest agencies.

Consider who's running the world’s top 10 PR agencies as ranked in the Holmes Report. The vast majority has white men at the helm, though two have women running their North American units. It would almost be amusing if it weren't so sad to see some of these agencies’s leadership pages,with men holding all the top spots and women peering out beneath them.
Jeff Domansky's insight:

No excuses. The PR profession is a dinosaur!

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Alyssa Davidson's curator insight, January 6, 10:49 AM

This is actually very interesting for me to read because last summer I interned in Public Realtions. I did PR for Nickelodeon and what I had noticed was that majority of the team was all female, however, the president, who told everyone what to do, was a male. The one male in the department was the president who was the head of the team and made all the decisions and so forth. It was very interesting for me to see this dynamic and then read this article because that is exactly what the article is saying. The white, male held the most power in the PR department while all the women worked underneath him. 

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Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS

Video Production Is on the Rise – But Who’s Watching? | Mediashift | PBS | Public Relations & Social Media Insight | Scoop.it
There’s significant momentum for publishers toward increasing the production of video content, on account of both the strength of video as a medium for storytelling and high video CPMs as advertisers begin to move their TV spends online (see the Chicago Tribune’s coverage for one example). An increase in video content across the board, of course, means that it’s all the more important that we have a sense of which parts of our audience we can hope to reach with video. To that end, below is a brief survey of the state of online audiences and their consumption of video.
Jeff Domansky's insight:

This is an excellent look at video consumption with some valuable lessons for social marketers and PR pros.

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STUDY: Journalists Need PR Now More Than Ever - PRNewser

STUDY: Journalists Need PR Now More Than Ever - PRNewser | Public Relations & Social Media Insight | Scoop.it
Encouraging headline, no? This new paper comes from the Reuters Institute for the Study of Journalism at Oxford, UK, and we have so many mixed feelings about it right now.

Everyone knows that the PR-to-journalist ratio grows more lopsided by the day, but this study’s findings confirm that the power shift goes deeper than that.

In short, “hacks” need “flacks” more and more whether they want to admit it or not. The reverse isn’t really true, though, so the dude in the image above might want to pour himself another stiff one…
Jeff Domansky's insight:

While the premise is that hacks need flacks, social media may get to the point where clients don't need flacks. Interesting to ponder.

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16 story angles that reporters relish | PR Daily

16 story angles that reporters relish | PR Daily | Public Relations & Social Media Insight | Scoop.it
As a spokesperson, you must understand what reporters consider newsworthy. You can often propel your story from important to newsworthy just by highlighting a different angle.

So, look at that story you're about to pitch, and see which of the following 16 elements it has (hopefully it has several). If you're not prioritizing those elements, turn them into your lead.
Jeff Domansky's insight:

If your story includes one of these elements, chances are good a reporter will want to cover it.

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The 6 Worst Press-Release Topics That Startups Pitch

The 6 Worst Press-Release Topics That Startups Pitch | Public Relations & Social Media Insight | Scoop.it

A lot of businesspeople wonder why a certain press release fell flat. Nine times out of 10, the answer is quite simple: It didn't highlight any news.

Once you're able to understand what's newsworthy, your press releases will start to generate results.

Focusing on the following six topics is a surprisingly common pitching mistake in the startup world. While some of the topics are trivial or just advertorial, others have a germ of an idea that could made newsworthy by a shift in focus in the press release....

Jeff Domansky's insight:

It's no surprise that bad news releases get bad results. Read 'em and weep.

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Why PR is embracing the PESO model

Why PR is embracing the PESO model | Public Relations & Social Media Insight | Scoop.it
In other words: change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it change becomes more manageable when you understand what's going on, how long it will last and whether you are on course to conquer it. Within companies, "change management" is generally a focused effort; but within industries, there is less support and less understanding of these changes without centralized leadership to navigate.

As an industry undergoing massive changes — with journalists fleeing to brands and budgets shifting to data-driven metrics — PR stands at a fork in the road, which requires both a new way of thinking and new, diverse skill sets.
Jeff Domansky's insight:

Is PR adapting fast enough and staying ahead of, or at least with, the changes in communication, marketing, and the PR profession? In my experience, many PR pros are struggling. Recommended reading for PR pros.  9/10

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Yammer at ABB - the world’s fastest journey to social | simply communicate

Yammer at ABB - the world’s fastest journey to social | simply communicate | Public Relations & Social Media Insight | Scoop.it

When it comes to engaging employees on the journey to enterprise social, getting 75,000 employees or 50% of your staff to actively use one network is about as ambitious as it gets.


Veyronique Vallieres, Internal Communications and Community Manager at ABB, worked a long time on adoption as part of the company's vision to break down internal silos and enable greater collaboration across 100 countries.


"We are one of the global leaders in power and automation technologies providing literally thousands of products and solutions to reduce environmental impact around the world. Being aligned internally as an organisation is not only crucial, it is essential."...

Jeff Domansky's insight:

This is an excellent case study showing how social media platform Yammer enhances internal communications. Recommended reading for employee communication and PR pros.  9/10

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Marco Favero's curator insight, December 1, 2014 9:41 AM

aggiungi la tua intuizione ...

Samantha Patterson 7's curator insight, February 16, 12:06 AM

Yammer helps business to incorporate social media for employee. A good article to learn more about Yammer with busines sevrloping social media.

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The Coming Integration of PR and SEO

The Coming Integration of PR and SEO | Public Relations & Social Media Insight | Scoop.it

Earlier this year, I published a Moz post that aimed to introduce the basic principles of public relations that SEOs and digital marketers, I argued, need to know. (Specifically, the post was on media relations and story-pitching as a means of getting coverage and “earning” good links.)


Following the positive response to the post, Moz invited me to host a recent Mozinar on the integration of PR and SEO. ( You can listen to it and download the slides here for free!) As a former print journalist who later became a digital marketer, I love to discuss this niche because I am very passionate about the topic....

Jeff Domansky's insight:

Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

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Experimental Google ads show off a perfect content marketing model

Experimental Google ads show off a perfect content marketing model | Public Relations & Social Media Insight | Scoop.it

Want to know what the future of content marketing looks like? Just ask Google – or more accurately, check out its leaked patents for a new type of advertisement. It’s emblematic of what brands should be doing to stay top-of-mind among prospects and ultimately lead to higher engagement and conversion rates.


The new advertising product is basically a content-rich splash ad that follows users from one page to another. Rather than a banner, which just takes customers to a landing page and interrupts the flow of their navigation, these “morphing” ads will feature menus for readers to click on and manipulate and multiple forms of content, including pictures, video and text. More importantly, the ads will follow people from one site to another, allowing them to continue reading no matter what page they’ve loaded....

Jeff Domansky's insight:

A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.

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Spending On Native Advertising Soars as Marketers & Digital Media Publishers Realize Benefits

Spending On Native Advertising Soars as Marketers & Digital Media Publishers Realize Benefits | Public Relations & Social Media Insight | Scoop.it

Native is one of the hottest topics in digital media, and advertisers and publishers are taking notice.

By creating advertisements that are in the same format as the content audiences are there to consume, marketers hope to provide a much less disruptive advertising experience. Native ads have also proven effective, drawing higher click rates than traditional banner ads, particularly on mobile devices. 

New and exclusive data from BI Intelligence finds that spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. We are the only research service that has provided a detailed breakdown of spend projections and growth rates for each of the three main native ad types — social-native, native-style display ads, and sponsored content. ...

Jeff Domansky's insight:

The growth of native advertising continues unabated. Good read for marketers.

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Today's News Is All About Chevy's 'Technology And Stuff'

Today's News Is All About Chevy's  'Technology And Stuff' | Public Relations & Social Media Insight | Scoop.it

No, we're not talking about Apple or Amazon or Big Data or the Marketing Cloud or Programmatic Buying.


Chevy’s Rikk Wilde “looked down at his notes often, spoke haltingly and explained to the pitcher that he'd like the Colorado” —Marketing Daily’s Karl Greenberg has the skinny today on its new “inner truck guy” conventional campaign — “because it has ‘class-winning and leading, you know, technology and stuff,’” James R. Healey reports in USA Today.


“The nervous Wilde was assured this morning he still has a job,” Greg Gardner and Alisa Priddle reported in the Detroit Free Press last evening. “And in fact he appears to have garnered millions in free publicity for the Chevrolet brand, which has received at least $2.4 million in media exposure from the unconventional presentation, according to Front Row Analytics. Bloomberg reports that is six times more than the $392,000 it would have brought in with a more polished performance.


”It did not take long for #technologyandstuff to pop up on Twitter with GM president North America Mark Reuss (@GMdudeinNA posting, “It's what I've been saying for years.....#technologyandstuff,” Gardner and Priddle report....

Jeff Domansky's insight:

In the world of viral and content marketing, this was a classic. Local Chevy manager makes big stage mistake. Empathy and sharing ensue. Mistake goes viral on the net. GM seizes opportunity. Picks up up the bat and hits a grand slam content marketing home run.


You gotta love the internet for stories like these. And for once you've got to admire the big faceless corporation, in this case GM, seeing a good thing in a little guy's mistake. Love the story. Somebody buy Rikk Wilde a Duff's beer or two. Recommended reading. 9/10

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5 outdated PR tactics and their modern equivalents

5 outdated PR tactics and their modern equivalents | Public Relations & Social Media Insight | Scoop.it

Some aspects of public relations will always stay the same: authenticity, credibility, relationship building, fast acting, thought leadership.


But, the ways in which we achieve some of these elements have changed.


From circulation numbers to embedded URLs, event attendance to social presence, and direct mail to text messages, PR is evolving. Here are five outdated practices that have successfully undergone modern makeovers....

Jeff Domansky's insight:

According to the author, press conferences, media tours and even television don't accomplish PR goals like they used to. The vast majority of people commenting on this post are not convinced their modern tools are more effective.

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Kaitlin Hooper's curator insight, November 7, 2014 11:55 AM

This aritcle was very interesting to me as a pr student and leaning about things like media kits only to find out that now they are considered outdated? however I'm sure learning all about the ways pr firms work now and how they worked in the past is very important.I find it kind of funny that people are trying to change the way people look at pr firms and make them all about technology. Pr firms are suppose to help companies connect with the people, only going through social media sites is nice but sometimes people like face to face. 

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7 Public Relations Trends to Watch in 2015

7 Public Relations Trends to Watch in 2015 | Public Relations & Social Media Insight | Scoop.it
PR has probably changed more in the last ten years than it has in the last three decades. For communicators, new challenges and opportunities have come along with the changes we have experienced as a society, most of which have roots in the influence of the Internet and social media. We are living through a creative and transformative period. With each passing year comes a time to reflect on how far we've come and, perhaps more important, how much we still have left to figure out.

What will PR look like in 2015? What will the challenges be? As communicators pause to celebrate the holidays, let's take a look at where the profession is headed next year:
Jeff Domansky's insight:

PR News, shares a selection of trends for 2015

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21 Free Design Tools for Marketers on a Budget

21 Free Design Tools for Marketers on a Budget | Public Relations & Social Media Insight | Scoop.it

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).


But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....

Jeff Domansky's insight:

Check out these 21 free and easy-to-use visual content creation tools.

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Marco Favero's curator insight, December 22, 2014 1:19 PM

aggiungi la tua intuizione ...

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Why Influencer Marketing Matters [Worksheet] - Pardot

Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Media Insight | Scoop.it
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers.

So how do you go about finding these influencers? Here are five different tools you can use.
Jeff Domansky's insight:

Here's a very useful worksheet to help you identify and connect with influencers.

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5 apps that help PR pros do their jobs | PR Daily

5 apps that help PR pros do their jobs | PR Daily | Public Relations & Social Media Insight | Scoop.it
Name virtually any task, and there’s probably an app for it.


The Android and Apple online marketplaces are flooded with apps that range from helpful to inane. With all the buzz surrounding successes like “Candy Crush” or “Kim Kardashian: Hollywood” (which is set to make $200 million this year), PR pros can often forget what a life saver technology can be, overlooking many digital tools that can make the work go more smoothly.

Here are five apps that PR professionals should have in their arsenal:...

Jeff Domansky's insight:

If it's PR, there's probably an app for that.

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Infographic: How writing affects your brain

Infographic: How writing affects your brain | Public Relations & Social Media Insight | Scoop.it

Did you know writing affects your brain in a way similar to meditation?
When you write, your breathing slows and you enter a "zone," which allows your words to flow more freely, an infographic from BestInfographics.co says.

The infographic illustrates how writing affects the brain, and shares other interesting facts, like why stories are so memorable and clichés are not. Here are a few takeaways:...

Jeff Domansky's insight:

Your brain on writing…

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Elaine J Roberts, Ph.D.'s curator insight, December 27, 2014 11:15 AM

Just as reading transforms us, so can writing impact and improve us. Whether reading or writing, or listening or speaking, our use of words matters.

Ivon Prefontaine's curator insight, December 27, 2014 7:17 PM

There are a number of educators who think we should do away with cursive writing. The infographic provides some food for thought.

 

@ivon_ehd1

Audrey's curator insight, January 4, 6:05 PM

You activate many areas of your brain when you tell a story.  There are so many areas in education where students can use stories to remember details of information needed for writing  exam answers.  Stories are visual,  can be auditory; you can introduce smells and engage with whatever you are writing about. 

 

The whole brain becomes stimulated with a person's own  record of the information.  How can you forget?


Go to www.hotmoodle.com  for story writing information.

 

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Media Insight | Scoop.it

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.

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Not PR: A Top 10 Check List of What PR is Not - exploreB2B

Not PR: A Top 10 Check List of What PR is Not - exploreB2B | Public Relations & Social Media Insight | Scoop.it

Too often - and yet understandably - people outside of the PR profession ask what PR is all about. But explaining what it is does not mean that it answers the sometimes negative thinking behind the question in the first place. So here's a top 10 check list of What PR is Not.

Jeff Domansky's insight:

So what the heck is PR? Well, here's what it's not.

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GAGparis's curator insight, December 4, 2014 9:44 AM

on se sent moins seul d'un coup... ;) 

Media Marketing Mgmt.'s curator insight, December 4, 2014 10:42 AM

Read

Amanda Nadon-Langlois's curator insight, December 5, 2014 11:42 AM

I myself have been asked this question many times "what is PR?". Instead of trying to explain everything that this profession is, I like this approach of explaining everything this profession isn't. The list is much shorter. 

 

I especially like the "PR is not marketing/advertising" since many people think it is - I also have a hard time staying away from marketing tactics sometimes. 

 

The next time I am asked this question, I would feel comfortable sharing this article.

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Social Media 2015 Checklist: Audience Personas, Creative Visuals, Authority Writers, Social Advertising

Social Media 2015 Checklist: Audience Personas, Creative Visuals, Authority Writers, Social Advertising | Public Relations & Social Media Insight | Scoop.it

Feeling like the Grinch stole your social media reach? Most public relations pros, marketers and brands agree that social media has redefined how we reach and grow audiences.


As we transition into 2015, the good old checklists are starting to make their way into newsfeeds, as we begin the journey of reflecting, refreshing, renewing and resolving for a new year… and for many, a new way of thinking.


My last conference of the year was just last week in Vegas at SMX Social. While I presented at two sessions and attended about 10 other sessions, I found there was an overarching set of themes echoing from the experts. The obvious is behind us, it’s the not so obvious that brands large and small need to master in 2015 to make a difference....

Jeff Domansky's insight:

What's ahead for PR and social media in 2015? Lisa Buyer has a checklist.

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Can We Trust The Trust Numbers?

Can We Trust The Trust Numbers? | Public Relations & Social Media Insight | Scoop.it

What needs and priorities define the contemporary American consumer? The Future Foundation took a look as at some key trends shaping modern life, and using its findings, selected four startups the research firm feels will appeal to these consumer needs and desires.


“They all skirt the boundary between the real world and virtual world in ways that suggest that very boundary is breaking down. They all help people take control of their lives and its objectives, and they all propel real trends. That’s why we’re watching them with keen interest,” said Meabh Quorin, managing director of the Future Foundation. “When a startup addresses actual changes in consumer behavior, it’s not just an innovation; it’s a solution.”...

Jeff Domansky's insight:

The question is, how much trust can we put it in these trust numbers?

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Marco Favero's curator insight, November 17, 2014 10:29 AM

aggiungi la tua intuizione ...

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The Essence Of Public Relations In A Digital World

The Essence Of Public Relations In A Digital World | Public Relations & Social Media Insight | Scoop.it

It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually falling away, the industry as a whole is fine.

But a question then pops up: how much of the essence of public relations has survived? Is it still the same thing that appeared so many years ago in the wake of a train crash, or is it something completely brand new? Surprisingly, the answer is a little bit of yes and no...

Jeff Domansky's insight:

Has PR evolved and what remains of what it used to be?

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5 Best Prezi Alternatives

5 Best Prezi Alternatives | Public Relations & Social Media Insight | Scoop.it
5 Best Prezi alternatives list from PowToon - the free animated presentation software for business. The best alternative to Powerpoint and Prezi alternative.

Via Baiba Svenca
Jeff Domansky's insight:

Thanks to Baiba Svenka for this tip on presentation tools.

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Rose Marie DeSousa's curator insight, November 28, 2014 9:03 AM

Une stratégie de contenu marketing visuelle et animée bien dirigée permet d’attirer plus rapidement l’attention de l'internaute vers votre message.

Fabien LAMORT's curator insight, December 4, 2014 2:48 AM

Prezi alternatives... dont' put your eggs in one basket...

Gobbo Domitille's curator insight, January 19, 2:33 AM

Petit florilège de solutions pour vos présentations dynamiques.

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15 Things We Learned About Nonprofit Content Marketers

15 Things We Learned About Nonprofit Content Marketers | Public Relations & Social Media Insight | Scoop.it

CMI's Nonprofit Content Marketing 2015 research is out. Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. Here’s a quick list of our favorite insights from this year’s report, including what a best-in-class nonprofit marketer looks like.

Jeff Domansky's insight:

Useful benchmarking for best practices for nonprofit PR pros.

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Jeff Domansky's curator insight, November 6, 2014 2:21 AM

Useful benchmarking for best practices for nonprofit PR pros.