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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
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Is Public Relations obsolete?

Is Public Relations obsolete? | Public Relations & Social Media Insight | Scoop.it

Public relations was born in the days when train travel was still a novel and exciting thing.


Things have changed since then – businesses, consumers, and the entire public relations industry. It’s gone through many ups and downs and opinions from the general public, both good and bad. But like all business models, is the use of PR obsolete in this tech day and age?  


Definitely not, and it’s potentially much more important than ever before. This is because traditional means of reaching the public are going away and PR is stepping in to fill the cracks.


On top of that, roles traditionally performed by other departments are starting to fall to public relations pros. All this just means PR is practically vital to every business out there right now....

Jeff Domansky's insight:

Mickie Kennedy says public relations has changed. But some of its practitioners haven't changed, in my opinion.

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BREAKING NEWS: It's Time to Get Rid of Your Website's PR Section

BREAKING NEWS: It's Time to Get Rid of Your Website's PR Section | Public Relations & Social Media Insight | Scoop.it

Should you REALLY invest in a PR Section on your website? We think not-- and here's why.The time has finally come: You can go ahead and get rid of that “Company News” section.


Nobody’s reading it. In fact, a recent analytical report compiled by Chris Scott of Headscape suggests that the fewer than 1% of visitors who DO read your press releases tend to leave your site shortly after.


So there you have it: your company news page – with all its press releases, employee event descriptions, award notifications and job promotion updates – is actually driving your prospects away...

Jeff Domansky's insight:

What the hell happened to PR? That PR sectionsection on your website is actually driving visitors away according to research. Now what?

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6 Ways to Build Trust with Social Media

6 Ways to Build Trust with Social Media | Public Relations & Social Media Insight | Scoop.it

These six goals can be game changers for businesses and are all attributes that can be reinforced through the strategic use of social media.


One of the most valuable aspects of a solid social media engagement strategy and online presence is having the ability to build trust with consumers.


We have been writing a lot about that recently, whether its in the financial industry, the world of healthcare, or any vertical for that matter.  


Authenticity is key, and social media tools and platforms can help companies make authentic connections with their customers if they are used in the right way.


The 2014 Edelman Trust Barometer (from their annual global study) is out now, and it breaks down 16 specific attributes that businesses can improve on to build trust....

Jeff Domansky's insight:

Integrity and engagement are critical qualities for trust building.

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Dev's curator insight, January 27, 4:51 AM

Good Read

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New Markets Need New Tools

New Markets Need New Tools | Public Relations & Social Media Insight | Scoop.it

There is a trap with tools.  They work very well in a particular setting, but when the environment changes, if you keep trying to use the same tool in the same way, you can go out of business.  


Here is how Seth Godin describes it:

"One study found that when confronted with a patient with back pain, surgeons prescribed surgery, physical therapists thought that therapy was indicated and yes, acupuncturists were sure needles were the answer. Across the entire universe of patients, the single largest indicator of treatment wasn’t symptoms or patient background, it was the background of the doctor.

When the market changes, you may be seeing all the new opportunities and problems the wrong way because of the solutions you’re used to. The reason so many organizations have trouble using social media is that they are using precisely the wrong hammer. And odds are, they will continue to do so until their organization fails. PR firms try to use the new tools to send press releases, because, you guessed it, that’s their hammer."


The best way to find the right tool for the job is to learn to be good at switching hammers....

Jeff Domansky's insight:

A very thoughtful post by Tim Kastelle on how to avoid the tool  trap. Recommended reading. 9/10

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The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Here are 21 links to what I believe are the most important media training tips you need to know to be an effective media spokesperson.
Jeff Domansky's insight:

Brad Phillips provides valuable media training tips.This is essential reading for any spokesperson, interviewee in crisis or CEO preparing to face reporters. Recommended reading. 9/10

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dan's curator insight, January 16, 8:46 AM

Only 21...

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Aesop Story Engine: An Open Source WordPress Plugin For Storytelling

Aesop Story Engine: An Open Source WordPress Plugin For Storytelling | Public Relations & Social Media Insight | Scoop.it

The Aesop Story Engine is one of the most beautiful tools for WordPress that I’ve seen in a long time. Named for Aesop, the master story teller whose fables are woven into our cultural consciousness, this engine provides a powerful suite of multimedia storytelling tools. The Aesop Story Engine plugin was created to be a foundation for building feature-rich, interactive, long-form storytelling themes for WordPress.


The engine powers the Aesop Hosted Storytelling site where users can create stories for free. The Aesop development team has released it as an open source WordPress plugin, making it possible for you to add the same storytelling capabilities to your own website....

Jeff Domansky's insight:

Sarah Googing looks at a very interesting storytelling tool and WordPress plugin. Though it will need further technical refining, it's beautifully designed, feature rich and definitely a tool to watch and try out.

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Margy Rydzynski's curator insight, January 14, 1:12 PM

Holy cow. I've been looking for something like this for years!

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8 Tips For Writing A Killer Press Release In 2014 | 8 Ways in 8 Days

8 Tips For Writing A Killer Press Release In 2014 | 8 Ways in 8 Days | Public Relations & Social Media Insight | Scoop.it

Check out these 8 tips for writing a press release that attracts attention from journalists and consumers.


Start 2014 off with a blast of PR.Press releases used to be the powerhouses of public relations firms — a way to fax timely, relevant information out to journalists. Nowadays, online publishing platforms like social media and blogs cut down on the supremacy of the press release. It’s now just one tool in a sea of educational channels available to the online marketer.


Nevertheless, we think well-written press releases are important in targeting news audiences and leading them to sites where they can find more information about your offerings. Here are 8 tips for writing a killer press release that attracts attention — and results!.

Jeff Domansky's insight:

Good reminder of press release basics.

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Top 10 PR Blunders of 2013

Top 10 PR Blunders of 2013 | Public Relations & Social Media Insight | Scoop.it
Power going out at the Super Bowl; Maker's Mark announcing its plans to dilute its whiskey; the woman who hid under her desk to avoid a TV reporter; Manti Te'o's fake girlfriend and a Canadian mayor's crack-laced meltdown. Welcome back, my friends, to the show that never ends. Time once again to take a couple of minutes and enjoy the wacky world of public relations blunders, bloopers and boners of 2013.
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Randi Thompson's curator insight, December 28, 2013 7:48 AM

We can all learn from their mistakes.  Which one is your favorite?  

pulau seribu wisata's curator insight, January 1, 11:28 PM

i like this scoop.it

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Justine Sacco’s aftermath: The cost of Twitter outrage

Justine Sacco’s aftermath: The cost of Twitter outrage | Public Relations & Social Media Insight | Scoop.it

Social media offered many opportunities for (quite justified) outrage this year. But did they come at a price?


...Here was instant comeuppance for someone who said something terrible. Here was comeuppance for a white person generalizing shallowly about Africa, the continent, as if it were one large country with only one story to tell. Here was a woman reveling in her whiteness and assuming that her whiteness was some kind of shield against a disease that does not discriminate. I was amused by the spectacle. I followed along even though something in my stomach twisted as the hours passed. It was a bit surreal, knowing this drama was playing out while Sacco was at 38,000 feet.


At the same time, I was horrified. It all felt a bit frenzied and out of control, as interest in the story mounted and the death threats and gendered insults began. The online outrage and Sacco’s comeuppance seemed disproportionate. The amount of joy some people expressed as they engaged with the #HasJustineLandedYet hashtag gave me pause.


Somewhere along the line, we forgot that this drama concerned an actual human being. Justine Sacco did not express empathy for her fellow human beings with her insensitive tweet. It is something, though, that the Internet responded in kind, with an equal lack of empathy. We expressed some of the very attitude we claimed to condemn....

Jeff Domansky's insight:

Roxane Gay offers a thoughtful reflection on the lessons from Justine Sacco PR fail.

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Coca-Cola's storytelling: three lessons on content marketing and creativity

Coca-Cola's storytelling: three lessons on content marketing and creativity | Public Relations & Social Media Insight | Scoop.it

Last year, Coca-Cola launched the Journey website as its own media outlet, using an editorial, image-heavy format.


Fuelled by the brand's Content 2020 plan, the redesign was described as 'the most ambitious rethink of Coca-Cola’s web properties' since it launched the first website in 1995.


The company has gone from being declared 'creatively bankrupt' by a chief exec in 2004 to being named Creative Marketer of the Year at Cannes in 2013.


But the brand hasn't stopped there. One of its goals is to 'kill the press release', reducing the number of press releases by half by the end of this year and wanting them gone entirely by 2015....

Jeff Domansky's insight:

PR pros need to keep an eye on this story telling and brand journalism trend and Coca Cola's lessons.

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Caren Libby's curator insight, December 24, 2013 6:47 AM

This is more like IMAGE MARKETING!

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6 Factors of Persuasion and How They Relate to PR - Business 2 Community

6 Factors of Persuasion and How They Relate to PR - Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.As I watched, I wondered how these factors might relate to PR and media pitching. Here’s what I came up with..

Jeff Domansky's insight:

Adding a little Psychology 101 to your PR and marketing can bring you better results.

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Friday Fun: When Interviewers Don’t Prepare | Mr. Media Training

Friday Fun: When Interviewers Don’t Prepare | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

Bob Newhart is one of my favorite comedians, so I was excited to come across this clip from his old show Newhart, on which he played a local television host and innkeeper.


In this clip from 1984, Newhart’s character, Dick Loudon, interviews retired Air Force Colonel Lloyd Menenger about his book, Up The Amazon. The problem? He didn’t read his guest’s book prior to the interview. 

Jeff Domansky's insight:

Brad Phillips shares a fun and informative TV interview featuring Bob Newhart.

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Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online

Free Technology for Teachers: Three Good Tools for Creating Multimedia Books Online | Public Relations & Social Media Insight | Scoop.it

Twice this week I've been asked for alternatives to iBooks Author that students can use to create multimedia books. This is probably a good time to share the three options that I usually recommend. These are listed in the order in which I typically recommend them...

Jeff Domansky's insight:

Perfect for marketing and story telling too. Take a good look at SimpleBooklet, Widbooks and Glossi. Highly recommended.  9 / 10

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Jeff Domansky's curator insight, December 14, 2013 10:51 AM

Super tools for marketing in storytelling too.

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What’s your sports sponsorship worth?

What’s your sports sponsorship worth? | Public Relations & Social Media Insight | Scoop.it

How much is it worth to sponsor Tiger Woods or Lionel Messi or Rafael Nadal? What’s the payoff for being a sponsor of the Olympic Games or the World Cup? Considering the huge amounts being spent on sponsorships, companies have surprising difficulty answering these questions.Corporate spending on sponsorships in the United States is expected to grow to $20 billion in 2013—equal to one-third of total US television advertising and one-half of digital advertising. Yet industry research reveals that about one-third to one-half of US companies don’t have a system in place to measure sponsorship ROI comprehensively.


In our experience, executives who implement a comprehensive approach to gauge the impact of their sponsorships can increase returns by as much as 30 percent.US companies that don’t have a system in place to measure sponsorship ROI comprehensively.


To manage sponsorship spending effectively, advertisers need to first articulate a clear sponsorship strategy―the overall objective of their portfolio, the target demographic, and which stages in the consumer decision journey (awareness, consideration, purchase, loyalty) sponsorships can support. Companies should then implement a complete Marketing ROI program based on five metrics to measure the performance of sponsorship spending...

Jeff Domansky's insight:

McKIInsey's Dan Singer shares 5 metrics to help you assess the value of your sports sponsorship. Recommended reading.  9/10

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Did Target’s CEO Get His Open Letter Right?

Did Target’s CEO Get His Open Letter Right? | Public Relations & Social Media Insight | Scoop.it

It seems like every Crisis 101 playbook now includes taking out full page ads in a cross section of national and metro dailies to publish an open letter from the CEO.


The tactic gives the company under siege the opportunity to control the narrative.


It can be effective as long as the company surrounds the open letter with other forms of communications, which was the case with Target and its CEO conducting aninterview on CNBC.


Still, we’ve seen how the open letter can add to the mess, as highlighted in “Letter to Toyota Customers Hits Pothole.”


With this in mind, let’s reverse-engineer Target’s try...

Jeff Domansky's insight:

Lou Hoffman highlights the importance of implementing crisis messaging across all channels and especially the company website.

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Zsuzsanna Matyák's curator insight, January 26, 6:43 AM

Target - crisis communications

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Advanced Media Training Tip: Push Back In Both Directions | Mr. Media Training

Advanced Media Training Tip: Push Back In Both Directions | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

If a reporter asks an unfair question, you should push back against the premise. But did you know there are times you must reject friendly questions?... While most “incorrect premise” questions are negative in tone, some are overly charitable. And if you bite on the reporter’s overly charitable bait, your response can make you appear self-indulgent, self-pitying, or both.


For example, let’s say your company made a product—a poorly designed auto part—that is likely responsible for four deaths. The reporter might ask the company’s CEO, Bob Miller, this question: “You make more than ten million auto parts each year, and only four have been linked to deaths. Do you ever feel that it’s a bit unfair for your company to be viewed as irresponsible when you have such an impressive safety record?


”BE CAREFUL!

Jeff Domansky's insight:

Here's a smart way to respond when reporters ask flawed questions.

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No time to read? Blinkist wants to help.

No time to read? Blinkist wants to help. | Public Relations & Social Media Insight | Scoop.it

As sad as it may be, many people just don't have the time to read these days. When we say 'read', we don't mean 140-character-long rants on Twitter...


.... To give you an idea of what kind of books you can read in 15 minutes, there’s everything from Popular Science and Business & Career, to Entrepreneurship and Health & Happiness. In terms of specific titles, well, there’s Richard Dawkins’ The Greatest Show on Earth, Barack Obama’s The Audacity of Hope, and the 2005 classic Freakonomics, from University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner.


Blinkist wants to help.


Once you’ve found the book you wish to read, click, and you’ll see a series of chapters condensed into around 250 words each. Then there’s a ‘Final Summary’ chapter that basically sums up the key points from the whole book....

Jeff Domansky's insight:

Even though it's a paid app, Blinkist may be a great asset for time-challenged people. Worth exploring.

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10 Simple Tools Every Digital Newsroom Should Be Using in 2014

10 Simple Tools Every Digital Newsroom Should Be Using in 2014 | Public Relations & Social Media Insight | Scoop.it

In a year with more tools at digital journalists’ disposal than ever before, it can be hard to pick what’s really worth using. At NewsWhip, we’re constantly thinking about how online journalists can do their jobs better. That means we come across some of these tools pretty regularly – we even use some of them ourselves. Earlier today, the good folk over at journalism.co.uk listed the 10 key skills that digital journalists need to hone this year. It’s a list that illustrates the changing skillset of the modern online journalist.


On foot of that, here’s our list of top tools for helping today’s digital newsroom put those skills into action. They’re all very simple to use and capable of making a fast impact on your workflow or content. Just click on the titles for a direct link to the tool....

Jeff Domansky's insight:

10 social media journalism tools every marketer PR and content pro should consider.

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Tooliers's curator insight, January 10, 9:41 AM

@blog.newswhip.com

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(Almost) No One Is Seeing Your Content | Six Pixels of Separation - by Mitch Joel at Twist Image

...No matter how great the content is, it needs a meaningful distribution strategy behind it to convert into something truly valuable (more on that here: The Failing State Of Content Marketing). So many brands actually have great content, but have a sub-par content distribution strategy where the vast majority of the work resides behind their own walled garden.


Now, even if you have a great story to tell, it could be that no one even knows that you exist....

Jeff Domansky's insight:

Mitch Joel says that without a distribution strategy your content may be missing the most important part of social media - visibility. 

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15-Seconds Blog: Safeway Bags Some Bad Publicity

15-Seconds Blog: Safeway Bags Some Bad Publicity | Public Relations & Social Media Insight | Scoop.it

Dominick's is (or was) a chain of food stores in the Chicago area that dates back to 1918.  The outfit has gone through several changes of ownership and in 1998 it was bought by Safeway.  Apparently things haven't been going that well because Safeway announced a couple months ago that they would be closing 72 Dominick's stores and laying off more than 6000 people on December 28th.

One of the employees about to get canned -- a young fellow named Steve Yamato --  made a humorous SciFi video which showed dragons, monsters, asteroids etc squashing Dominick's employees and he titled the mini flick: "Thanks Safeway."  Then he posted it on YouTube.

When Yamamoto arrived for his last day of work -- he was told that he was suspended.  Huh?  He (and 6600 other people) were going to be cashiered anyway - but Safeway decided to mop the floor with him as an example for remaining employees perhaps...

Jeff Domansky's insight:

Safeway gets some well-deserved bad PR!

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M. Philip Oliver's curator insight, December 31, 2013 9:43 PM

Power of a Video

Peinture Deco's curator insight, January 1, 2:35 AM
Devis Peinture-Entreprise Peinture Déco-Essonne-91-Evry-Paris ...www.entreprisepeinturedeco.fr/devis-peintures/devis-peinture/‎Vous souhaitez avoir nos conseil sur comment choisir un devis peinture? Entreprise Peinture Déco-Essonne-91-Evry-Paris-toile de verre m2-prix.
Elsie Whitelock's curator insight, January 3, 9:48 AM

Social Media is available to EVERYONE!

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What If There Were No Ads

What If There Were No Ads | Public Relations & Social Media Insight | Scoop.it

What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Finally, shoppers will be able to decide where to shop and what to buy in a clean undisturbed, commercial-free universe.


Several studies have been conducted to find out people's attitude towards advertisements. Unsurprisingly most of the results reveal a mild to extreme negativity towards advertisements. What if the advertising industry were to take immediate action henceforth and stop making advertisements as of today? Marketing executives value their customers and their customers value their favorite brands. However, as research shows a growing negativity toward the ad industry, a world without advertisements could become desirable.


An alarm rings to wake you up, the television switches on and programs stream past without a single disruptive advertisement. The newspaper lies open on the kitchen table brimming with articles line to line, devoid of the advertisements that provoke such a strong irritation within you. No more discounts, no more coupons, just pure media content. This is good news for the millions of banner blinds. There will be no more banner and display ads suggesting brands you might need as if the ad industry knew what you were in need of....

Jeff Domansky's insight:

Tom Hidvegi shares an intriguing post asking "what if there were no ads?"

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Lori Wilk's curator insight, December 24, 2013 10:02 AM

Something has to pay the bills and make all forms of media possible. The goal of all of new these channels of communication is to be  profitable and that means there will be advertising. Advertising may be presented on new platforms and in new formats but it still contains messages about products and /or services designed to sell something or build a brand awareness about something that will ultimately sell something and bring in money.Since there's been business on the planet there's been some form of "advertising" to promote it.

malek's curator insight, December 24, 2013 10:09 AM

When you get more than you bargained for!

Bridgette Yu's curator insight, December 27, 2013 11:02 PM

yeah! No ads? Now i can imagine how this world be when walking down the streets with no ads. -.-

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Major PR Trends & Changes that Defined 2013

Major PR Trends & Changes that Defined 2013 | Public Relations & Social Media Insight | Scoop.it
As experts offer their predictions on the future of PR, it’s also instructive to probe lessons PR has taught in 2013. It was a year in which public relations advanced to a much more important position in the communications sector, according to Richard Edelman’s The Year in PR.Edelman ranks his observations of the past 12 months by 10 important occurrences and trends.We’ve compiled our five favorites below...
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An Eight-Step Plan to Get PR-Driven Links

An Eight-Step Plan to Get PR-Driven Links | Public Relations & Social Media Insight | Scoop.it

Building high-profile links from media sources isn't that difficult when you know how to approach journalists with a good story....


There's no quick fix. Even before search was on my radar, I'd always believed in integrated communications. Link-building is just another component of what should be a multi-faceted approach, and as such, I believe that links are symptomatic of a well-executed PR campaign.


For any marketing campaign you should be looking to use multiple channels. However, the purpose of this post is to specifically explore ways of working with the media, and consequently how to build links on top-tier media sites....

Jeff Domansky's insight:

Jess Champion shares valuabls tips on using traditional PR to get social media links.

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How Many Times Should You Repeat Your Messages? | Mr. Media Training

How Many Times Should You Repeat Your Messages? | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Spokespersons who change their messages from interview to interview prevent their audiences from understanding, remembering, and acting upon their messages.


...Just how many times do you have to repeat your messages in order to achieve your goals? Advertisers rely on the concept of effective frequency to determine the number of times they should run an advertisement. Commercials for simple products with high name recognition might need to be seen only twice to result in a sales increase, whereas ads for less familiar brands might need to be seen nine times.


In the age of media and message oversaturation, those numbers strike me as low. I advise my clients that moving their audiences from unawareness to action requires anywhere from 7 to 15 exposures—and sometimes more....

Jeff Domansky's insight:

Brad Phillips offers key message advice to media interviewees.

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Lynn O'Connell for O'Connell Meier's curator insight, December 14, 2013 5:11 PM

Ever wondered why you see speakers and talking heads and ad campaigns repeating the same message over and over? Because repetition works!  Remember: no one else is following your content as closely as you do. And, on most platforms, you only reach a fraction of your audience with each post. Repeat your key messages regularly.

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Free Technology for Teachers: Five Good Online Tools for Creating Infographics

Free Technology for Teachers: Five Good Online Tools for Creating Infographics | Public Relations & Social Media Insight | Scoop.it

In my previous post I shared some advice from Randy Krum, author of Cool Infographics, about creating infographics. In his book Randy devotes a chapter to design tools. Many of the tools used by professional designers cost hundreds or thousands of dollars. But you don't have to spend anything if you want your students to try their hands at creating a data visualization in the form of an infographic. Here are five free tools that your students can use to create infographics...

Jeff Domansky's insight:

I can vouch for three of these tools for use in marketing and PR too. A superb resource from Richard Byrne. Recommended reading 9 / 10.

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Jeff Domansky's curator insight, December 14, 2013 11:06 AM

Terrific tools for your PR and content marketing toolkit too. 

Keepamericaheard Maria Catania's curator insight, December 14, 2013 4:44 PM

#keepamericaheard