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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Mobile Is Making Us Rethink Email Marketing

How Mobile Is Making Us Rethink Email Marketing | Public Relations & Social Media Insight | Scoop.it
Thanks to smartphones and tablets, email marketing has fundamentally changed. Best practices surrounding design and when to send are seeing some of the first major shifts since webmail clients were the dominant email platform. The good news for marketers is that people consume more email now....
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Martin (Marty) Smith's comment, March 3, 2013 9:00 PM
LOL, plural of Marty is Marty2x I think. Good scoop here that is a critical read for ecom. When I was a Director of Ecom email was our highest margin channel BY FAR. I bet that is still true for those who understand how to modify approach based on this post. Marty2X
Sylvie Mercier's curator insight, March 4, 2013 12:21 AM

New marketing ....

Marty Koenig's comment, March 9, 2013 3:43 PM
LOL Marty2x. It is interesting to see the variations and sameness from the old web to the new mobile.
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Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog

Half-Baked Digital Ideas Will Leave Your Customers With a Really Bad Taste : PR News Blog | Public Relations & Social Media Insight | Scoop.it
Silly or supportive? Make sure your digital app works and actually benefits your customer. These examples from a hairdresser and dentist prove the point. Say no more...
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10 Ways to Use Social Media to Promote an Event | Social Media Examiner

10 Ways to Use Social Media to Promote an Event | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it

Are you wondering how to promote an event with social media?

 

Whether you have a small local gathering or a large conference, social media can be used to get the word out in a powerful way.

 

In this article I’ll reveal 10 creative ways to use social media to increase your chances for a gangbuster event....

Jeff Domansky's insight:

Great tips from Social Media Examiner's Michael Stelzner.

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Clay Christensen and David Skok: A not-quite-live blog of a conversation about disruption

Clay Christensen and David Skok: A not-quite-live blog of a conversation about disruption | Public Relations & Social Media Insight | Scoop.it
When to trust a theory over hard data, why companies that try to do too much get picked apart by competitors, and why sometimes industries have to learn the same lessons over and over.

 

...Skok said news organizations often do study their history, but they don’t focus enough on what’s coming next. Looking at profit and loss statements every quarter emphasize a snapshot of the past; Clay’s work says no, don’t only trust that balance sheet — trust a theory to predict what will happen in the future. But the idea of running large companies based on theories over hard numbers is a tough sell, Skok said.

 

As disruption occurs, it commoditizes layers in the value stack — what used to be a high-value-added activity, one others couldn’t easily replicate, becomes cheap and easy. In journalism, the Internet, wireless technology, and other technologies have broadened the market for information. As a result, Christensen said, everyone has access to more information than they could possibly use. But that doesn’t mean that the whole indusry has become commoditzed and profitable: Commoditization opens up opportunities in adjacent layers in the value stack, he said. What you thought was a commodity becomes more profitable and proprietary — so even as one business dies, it opens up new opportunities. He cited the example of Forbes, whose previous core business — a print magazine — has been commoditized, but which has made interesting new moves online....

Jeff Domansky's insight:

Great conversation worth reading.

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CMOs still struggle to get CEO buy-in for content marketing | Brafton

CMOs still struggle to get CEO buy-in for content marketing | Brafton | Public Relations & Social Media Insight | Scoop.it

...According to a new survey from recruiter Korn/Ferry, CMOs are among the most often let go executives. The survey, as reported by Media Post, suggests that the failures of these execs lie in the hands of their employers, rather than faults of their own. In many instances, brands let their CMOs go because corporate officials aren’t as open to strategic changes as they think they are, the report notes.

 

The survey found that approximately 60 percent of respondents say the primary reason a CMO gets released is that the professional attempted to drive change at the organization, but the company wouldn’t support with the CMO’s ideas. Twenty-four percent of surveyed professionals indicated that the CMO did not agree with the CEO about what success looks like....

Jeff Domansky's insight:

CMO'S don't get no respect.

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rosiemedia's curator insight, March 1, 2013 8:27 AM

If upper management  has the wrong idea about Content Marketing then this is what happens.  They don't realize how much content really changes the game. It isn't just a tactic to throw money at.  It's about communicating core ideas and the culture of a company.  That can be very scary for some CEOs if they don't realize that upfront.

Jeff Domansky's comment, March 1, 2013 9:33 AM
Totally agree Rosie. We need to provide ROI.
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Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic

Groupon's Ousted CEO Writes a Brutally Candid Goodbye Letter | The Atlantic | Public Relations & Social Media Insight | Scoop.it

The vultures have been circling Groupon founder and CEO Andrew Mason for a while now. Today, they swooped in. With the company trading around a quarter of its IPO price and its future cloudy at best, the board officially gave Mason the boot and announced a search or a new chief executive. 

 

Mason, meanwhile, is going to fat camp. 

 

Or so he says in an amazingly self-effacing and candid goodbye letter he tweeted out to Groupon's employees (Groupon PR also confirmed it was real. Can't be too careful.). "I was fired today," Mason writes. "If you're wondering why...you haven't been paying attention." The ex-CEO then precedes to graciously take responsibility for Groupon's recent travails, before wishing his former work force the best. 

 

Say what you will about the man's business acumen, at least he's self aware....

Jeff Domansky's insight:

Classy. Check out his letter.

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The art of negotiation in the court of public opinion: Rogers vs. AMC

The art of negotiation in the court of public opinion: Rogers vs. AMC | Public Relations & Social Media Insight | Scoop.it

Rogers Communications and AMC – the home of extremely popular shows such as Breaking Bad, The Walking Dead, Mad Men, The Killing and Hell on Wheels – are in the midst ofnegotiating new terms for Rogers to carry AMC content. And as we’ve seen with other recent negotiations, most recently between the NHL and the NHLPA, the sticking point is usually money.


This shouldn’t be surprising. AMC delivers a great product and the popularity of its shows has grown exponentially. Therefore, AMC feels it’s fair that they receive more revenue.


However, a trend is now emerging where parties are engaging the court of public opinion far earlier in the negotiation process than ever before. AMC has even started a “Keep AMC in Canada” campaign to enlist their unholy legion of Walking Dead fans to apply pressure on Rogers....

 

Jeff Domansky's insight:

Great questions: "Has there been a fundamental shift on the rules of negotiations to which we now must adapt? If so, has a community manager and a good PR team become just as important as a lead negotiator?"

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Vimeo makes a play for the ‘Instagram for video’ crown with Looks, adding over 500 creative filters

Vimeo makes a play for the ‘Instagram for video’ crown with Looks, adding over 500 creative filters | Public Relations & Social Media Insight | Scoop.it
Capitalizing on the popularity of analog filters offered by apps such as Instagram, Vimeo has added a new feature today called Looks, which offers users over 500 professional-looking filters that can be applied to videos for instant and stylistic visual effects. Located in the video enhancer, users can now preview a filter on a single frame of their uploaded video and then compare it with the original footage before choosing whether or not to apply it. The intensity of a filter can also be adjusted using a percentage slider or applied to only a specific section of the video....
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General Electric Pours A Refreshing Glass of Science on Vine | Convince & Convert

General Electric Pours A Refreshing Glass of Science on Vine | Convince & Convert | Public Relations & Social Media Insight | Scoop.it

When life gives you lemons, pour a refreshing glass of science. Better yet, tune into six second science lesson from General Electric on Vine....

 

In reviewing General Electric’s overall content stream on Vine, it’s filled with highly curated, clever nods to data, science, innovation, aviation, and more. From raining data, to engine testing and even a geeky Valentine’s Day message referencing the periodic table of elements, General Electric has cracked the code on how to diversify its Vine content, while keeping the viewer engaged....

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What is Social Media Storytelling? | PostAdvertising

What is Social Media Storytelling? | PostAdvertising | Public Relations & Social Media Insight | Scoop.it

Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age? My parents and many of my friends still don’t understand what it is I do every day. They envision me frolicking in the fields of Facebook and Twitter, swapping gossip and sharing funny memes. They must think I have the best job in the world because my profession is social media—exactly the tool used by everyone else to procrastinate and avoid doing their real job.

 

The combination of social media and storytelling, the term social media storytelling could be the holy grail of buzzwords. Half emerging technology that everyone said would either rule the world or totally fail, half proven method of transferring emotion and knowledge since the dawn of humanity, social media storytelling is a relatively new and an oft-misunderstood term.

 

Nearly every digital agency claims that they’re “storytellers,” and if the client is interested in a social media activation, then they’ve magically become “social media storytellers” as well. My mom and dad are clueless about what “social media storytelling” means, and that’s okay. But I fear there are other agencies and brands that are misunderstood, and that can be dangerous for audiences....

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Talking Content Strategy with Industry Producers | Business 2 Community

Talking Content Strategy with Industry Producers | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…

 

So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it relates to production and results....

Jeff Domansky's insight:

Great content marketing tips and trends

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Philippe Trebaul's curator insight, February 28, 2013 12:32 AM
Parler Stratégie de contenu avec les producteurs de l'industrie | Entreprises communautaire 2


Mon but ultime de tout poste consiste à fournir un aperçu et nous espérons que, parfois, l'inspiration. Et même si j'ai abordé le sujet de la stratégie de contenu, je n'ai pas encore fourni des exemples concrets réels de celui-ci dans la pratique ...

 

J'ai donc pensé que je pourrais tendre la main à certains de mes préférés créateurs de contenu et les stratèges pour obtenir leur opinion sur quelque chose qui n'est pas assez parlé; stratégie de contenu en ce qui concerne la production et les résultats ....


Talking Content Strategy with Industry Producers | Business 2 Community via @ThePRCoach http://sco.lt/...


Philippe Trebaul's curator insight, February 28, 2013 1:17 AM
Talking Content Strategy with Industry Producers | Business 2 Community

"My end goal with every post is to provide insight and hopefully, sometimes, inspiration. And while I have approached the topic of content strategy, I haven’t yet provided any real concrete examples of it in practice…

 

So I thought I would reach out to some of my favorite content creators and strategists to get their thoughts on something that is not talked about enough; content strategy as it relates to production and results"....


Talking Content Strategy with Industry Producers | Business 2 Community via @ThePRCoach http://sco.lt/...


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Adapt or Die: The Revolution in Marketing | PROFITguide.com

Adapt or Die: The Revolution in Marketing | PROFITguide.com | Public Relations & Social Media Insight | Scoop.it

We've all seen how profoundly the Internet has disrupted industries such as music, travel and even florists. But what's easy to miss is that it's not even close to finished yet. In fact, the Internet's impact is just getting started in most other industries. And it's also revolutionizing business practices across all industries.

 

One of these is marketing. Yet most companies have no idea of how big a change digital is bringing, and they certainly aren't prepared for what's coming.

 

As with any such change however, there are opportunities as well as threats. The companies that are aware of the transition and find ways to use it to their advantage will be the net beneficiaries. Those that do not are likely to slowly fade into obscurity....

Jeff Domansky's insight:

Adapt or die is a recipe for business survival.

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Rich Media Digital Publishing Platforms Are Transforming Storytelling | The Future of Ink

Rich Media Digital Publishing Platforms Are Transforming Storytelling | The Future of Ink | Public Relations & Social Media Insight | Scoop.it

Storytellers are the most influential members of our society. I’m not talking about just authors, journalists, bloggers, editors and screenwriters. I’m referring to anyone who tells stories to an audience for a living.

 

In today’s digital world, that also includes brands, marketers, advertisers, publicists and chief executives. Every piece of content created for the purposes of expressing an idea, sharing an inspiration, promoting a product or entertaining a consumer has a narrative behind it.

 

Marketers are now editors. Advertisers are journalists. Authors and bloggers are marketers. The result is that consumers are told hundreds – even thousands – of stories each day.

 

That means storytellers need to know how to make their narratives rise above the noise....

Jeff Domansky's insight:

Here's a great look at Glossi, an exciting new multimedia,digital magazine tool with tons of potential for storytellers, writers, PR and marketers.

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Yahoo Work-From-Home Controversy Already a Silicon Valley Billboard Meme

Yahoo Work-From-Home Controversy Already a Silicon Valley Billboard Meme | Public Relations & Social Media Insight | Scoop.it
You don't mess around with the pajama army. The Yahoo work from home issue has already become a Silicon Valley meme. Stay tuned!
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The Secret to Creating Stellar Content Marketing | Heidi Cohen

The Secret to Creating Stellar Content Marketing | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
I’m often asked, “How do you continually create such great content without ever seeming to run out of ideas?” Like many of you, I didn’t grow up with a keyboard at my fingertips. I’ve had to learn how to get the content to flow from my brain to the page through continual practice. Here are eight steps to get your content marketing creation on track.  (This process also works for blogging.)....
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BuzzFeed and the double source | Wannabe Hacks

BuzzFeed and the double source | Wannabe Hacks | Public Relations & Social Media Insight | Scoop.it
BuzzFeed stir up a storm with a single, anonymous sourced story. Why?

 

...But as BuzzFeed has proved, one anonymous source does not merit a story, especially around a tricky topic. Basically, they published a story that challenged the accusations made by Michael Moore on Twitter that an Oscar nominated director was held at LAX for an hour and a half, with an anonymous LAX source challenging that, saying it was standard procedure and only lasted around 25 minutes.


The whole thing lead to a clash between Moore, Guardian columnist Glenn Greenwald, a few other new sites and BuzzFeed. Apparently, the anonymous source allows for wrong-doing to be covered up.

 

This kind of reporting is becoming more common place though. In a world of digital first you never know when someone else might scoop your story. This means organisations run with what they have, as they have it....

Jeff Domansky's insight:

Three words on this reporting: sloppy, lazy, unethical.

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How To Become Pope | Visual.ly

How To Become Pope | Visual.ly | Public Relations & Social Media Insight | Scoop.it
How the new pope is elected after Benedict XVI's resignation. Check out this cool video to see the process.
Jeff Domansky's insight:

A little timely, Friday video fun...

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The cringe-worthy things journalists do | PR Daily

The cringe-worthy things journalists do | PR Daily | Public Relations & Social Media Insight | Scoop.it
A longtime journalist turned PR professional reflects on the things that irk him about his former career.

 

...While most of my friends continue as journalists and I continue to be a news junkie, I am disheartened by the direction of aspects of the profession. It is even clearer in my job as a crisis communication practitioner.

Yes, there are still good reporters, editors, and producers out there, but there don’t seem to be as many as there once were. I don’t take questioning the Fourth Estate lightly, so I have put together some firsthand examples of practices that made me cringe as a PR professional, and as a journalist....

Jeff Domansky's insight:

Yes some poor practices by journalists but shared by Wall Street and Madison Avenue too.

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Ultimate Guide to Monitoring Your Online Reputation | Melissa Agnes

Ultimate Guide to Monitoring Your Online Reputation | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it

An excellent infographic, plus additional resources on monitoring your online reputation - from Melissa Agnes's online crisis management blog. Yesterday, Jeffrey sent me a link to this excellent infographic on monitoring your online reputation. I thought it was so well-created that I wanted to share it with you here today. Below the infographic, you’ll find additional links to past posts I’ve written that take you deeper into actually putting the excellent advice within this infographic to use. Take a look....

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Overboard or opinion? A BusinessWeek cover crosses a line

Overboard or opinion? A BusinessWeek cover crosses a line | Public Relations & Social Media Insight | Scoop.it
Minorities as greedy grotesqueries fueling a new housing bubble Bloomberg BusinessWeek is a lot edgier than its predecessor, at least where design is concerned. Sometimes it’s too edgy, like when it takes two minutes to read some headline intentionally designed to be barely legible. You can particularly see this walk-up-to-the-line philosophy in its covers, which over the last year or so have pushed the line on what’s okay for a respected mass market magazine. There was the airplanes-having-sex cover, which was amusing...
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Jeff Domansky's comment, February 28, 2013 2:07 PM
What do you think? Fair editorial comment or over the top?
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Global brands 'strike a pose' on Instagram: Social marketing's next star?

Global brands 'strike a pose' on Instagram: Social marketing's next star? | Public Relations & Social Media Insight | Scoop.it

Social media marketing requires businesses to remain up to date with the latest platforms, and Instagram makes a case for widespread adoption. Social media marketing evolves as companies embrace new networks that prove to generate conversions and business for brands.

 

In 2012, Pinterest marketing went through its coming of age, outpacing many other networks in terms of growth, referral traffic and adoption. Pinterest continues to expand and add new features to its ever-adapting interface, but the service is no longer the social-media newcomer – that prize goes to Instagram. Of course, the picture-sharing network has been around for a few years now, but businesses have just caught on to Instagram’s content marketing benefits.

 

With more than 90 million monthly active users uploading approximately 40 million photos per day, Instagram has already been adopted by 59 percent of the world’s top brands. In Simply Measured’s latest report on Instagram’s growth, the source notes strong audience growth for major brands and a wider gap for those who haven’t created an account yet.

 

Since the last report in November 2012, Instagram grew 9 percent. More, Instagram accounts with more than 10,000 followers grew 6 percent since November 2012, and profiles with 20,000 plus followers grew a percentage point in the same time period. As for brands with more than 100,000 followers, they experienced a 2 percent growth between November 2012 and February 2013....

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Why Rethinking the Brand Newsroom Is a Smart Move

Why Rethinking the Brand Newsroom Is a Smart Move | Public Relations & Social Media Insight | Scoop.it
If you think brand newsrooms are too expensive, you’re thinking about newsrooms all wrong. After Oreo’s on-the-fly Super Bowl ad success, the concept of a “brand newsroom” started generating a lot of buzz in the marketing community. Last week, Digiday pushed back against the Brand Newsroom trend, declaring, “[t]he model’s not right for the majority of brands” because “any publisher will tell you that operating a newsroom is an expensive, arduous task. It’s ironic — the ”brand newsroom” is very much a 2013 idea, but Digiday and other marketing thought leaders seem to be stuck imagining a newsroom from 1993....