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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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How to Write Content for the Social Web | Business 2 Community

How to Write Content for the Social Web | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media has transformed the way we communicate online, but creating content for the social web does not require a revolution in the way we have traditionally produced content. News value and proper writing style still apply; what has changed is the environment, which provides us with new tools that require a more conversational approach and faster pace to producing content.

 

...However, while news value and proper writing style are still cherished today, these virtues of good content are eroded by the 24-hour news cycle and conversationalist tone of the social space. Our growing hunger for good content served up when, where and how we like it puts enormous pressure on content providers, which can result in sloppiness and poor judgment on their parts. Social media also encourages a rapid-fire, back-and-forth banter that can diminish sentence style, grammar, spelling and also the integrity of the communicator....

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April 2012: The Five Worst Video Media Disasters | Mr. Media Training

April 2012: The Five Worst Video Media Disasters | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Racial epithets, communists and anti-woman sentiment. A flashback to 1968? Nope. Here are the five worst video media disasters of April 2012!
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Inside The AP’s Social Strategy

Inside The AP’s Social Strategy | Public Relations & Social Media Insight | Scoop.it
The AP is one of the world's most important resources of information. Here's how it uses social media to get that information out.

 

...Broadly speaking, the AP uses social media in two ways: gathering and disseminating information. The AP approaches each social network differently; what it does on Facebook is different that what it does on Twitter.

 

“Part of what we’re doing is sharing content in a curated way,” Eric Carvin, the AP’s social media editor said. “It helps as news gathering; if we’re looking to find someone who has amateur video, we put out a call and a good chance we’ll hear back from people.”...

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If You Want to Pitch A Blogger Successfully, DON'T Do This – Danny Brown

If You Want to Pitch A Blogger Successfully, DON'T Do This – Danny Brown | Public Relations & Social Media Insight | Scoop.it
Bloggers are often the recipients of poor pitches to share a company's story. Here are some ways to improve your blogger outreach program.

 

It was sent in the hope of garnering some press for the company’s website, that helps students connect with potential employers. Great – nothing wrong with that, and here’s to more companies helping students get a great start in life.

 

The problem is, the approach is all wrong and will probably put off every blogger they reached out to (and there were some big names in there). Here’s why...

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Infographic: Presentations with 1-20 slides get read the most | Ragan.com

Infographic: Presentations with 1-20 slides get read the most | Ragan.com | Public Relations & Social Media Insight | Scoop.it
Don't cram a lot of data into your presentation because you think your audience will read it later. They won't.

 

If you cram a lot of detail and data into your slides and expect your audience to absorb it later when you circulate your presentation, beware.


A new infographic from Sales Crunch zeroes in on just how many of your slides people read after the presentation. The takeaway? People read presentations with fewer slides more than long ones, and for longer periods of time....

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Is Spirit Airlines Making the Right Call Not Refunding Dying Vet?

Is Spirit Airlines Making the Right Call Not Refunding Dying Vet? | Public Relations & Social Media Insight | Scoop.it
Spirit Airlines caused a stir this weekend in refusing to refund a dying Vietnam vet $197 for an airline ticket he cannot use after his doctor would not allow him to fly.

 

...The airline stood by its return policy and its “one-size-fits” all motto, amid much criticism. But when is it ok to make exceptions to your own business rules?...

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The PR Puzzle: Will They Ever Trust Us? | Jeff Domansky

The PR Puzzle: Will They Ever Trust Us? | Jeff Domansky | Public Relations & Social Media Insight | Scoop.it
According to Gallup, public trust in mass media dropped from 70% during the 1970's Watergate era to 44% today.

 

...You can add business and PR into that same orbit of lost trust. Some, like the Economist, in its article “Slime-slinging“, would argue the pond scum of public relations has nowhere further to fall but I digress.

 

The thing that’s fascinating is the close parallel of journalism with public relations....

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Is Corporate Blogging Right For Your Business? | GrayMatter Minute

Is Corporate Blogging Right For Your Business? | GrayMatter Minute | Public Relations & Social Media Insight | Scoop.it

Thinking about starting a corporate blog? Here's a look at some key business blogging considerations from the marketing AND operations viewpoints.

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Create an Interactive Digital Magazine for iPads By Curating Your Best Published Content with Deezine

Create an Interactive Digital Magazine for iPads By Curating Your Best Published Content with Deezine | Public Relations & Social Media Insight | Scoop.it

Robin Good: Deezine is a free iPad app which allows you to easily create interactive publications for the iPad by leveraging the content you already have on your blog, site or social media channels.

 

Specifically, Deezine allows you to integrate content coming from your:

iPad photo albums Flickr gallery Facebook photo albums Youtube videos Vimeo videos Text from RSS

Deezine can be utilized to design many different kinds of digital publications including magazines, portfolios, books and presentations.

 

Free to download and use.

 

Layouts gallery: http://www.deezine.es/web/layouts_deezine.html ;

 

Quick guide: http://www.deezine.es/Deezine_quickguide.zip ;

 

Tutorials: http://www.deezine.es/web/tutoriales.html ;

 

App Store: http://itunes.apple.com/us/app/deezine/id439942928?mt=8&nbsp;

 

More info: http://www.deezine.es/ ;

 

(Thanks to @Catepol for having discovered it)


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Max Wright's curator insight, May 8, 2013 7:36 PM

Could be a great tool for students to curate their own data...

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The Speed of Crisis: 9.5 seconds | GroundFloor Media

The Speed of Crisis: 9.5 seconds | GroundFloor Media | Public Relations & Social Media Insight | Scoop.it

How long does it take for a crisis to happen for your company? Nine-and-a-half seconds, the same amount of time it takes to upload a YouTube video....

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Twenty Signs You Might Be a Word Nerd | InkHouse

Twenty Signs You Might Be a Word Nerd | InkHouse | Public Relations & Social Media Insight | Scoop.it
The following characteristics are twenty signs you might be a word nerd. Fellow word nerds unite!

 

...I thought there must be some common threads for us word nerds—individuals who are extremely passionate about grammar and writing. As InkHouse’s resident grammarian, I enjoy perfectly punctuated prose not only because my sixth-grade English teacher stopped awarding me extra-credit points after finding too many “edits for credit,” but because written communication is the heart of PR.

 

Here’s my map of the DNA of a word nerd. If you answer yes to at least three of these characteristics, welcome to the Word Nerd Club....

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Report: U.S. Media Trends by Demographic | Nielsen Wire

Report: U.S. Media Trends by Demographic | Nielsen Wire | Public Relations & Social Media Insight | Scoop.it
Part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic.

 

From Millenials to Boomers, males to females, and a variety of racial/ethnic groups, part two of Nielsen’s State of the Media: Advertising & Audiences Report presents an in-depth look at usage by demographic. According to Nielsen, white TV viewers use their DVR twice as much as any other group on a daily basis, yet Asians watch the most timeshifted content as a share of overall TV time. Among popular online destinations for TV content – Hulu, Netflix and YouTube – Hispanics were most likely to watch video on Netflix, while Asians were most likely to watch on Hulu and black viewers on YouTube.

 

Other findings include...

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15-Seconds Blog: Penn Tries to Erase Bad News

15-Seconds Blog: Penn Tries to Erase Bad News | Public Relations & Social Media Insight | Scoop.it

Declaring a matter "closed" doesn't make it so. The University of Pennsylvania may learn that lesson the hard way.

 

On Thursday the Vice Dean of the Graduate School of Education at Penn resigned. Turns out Doug E. Lynch didn't have the PhD he claimed to have from Columbia University. According to the Philadelphia Inquirer, a University spokeswoman said on Wednesday that Lynch was "unaware he didn't have the degree." Yeah, it is SO hard to keep track of those things....

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15 Tips to Gain Acceptance as an Industry Thought Leader | Business 2 Community

15 Tips to Gain Acceptance as an Industry Thought Leader | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Becoming an industry thought leader is a critical legitimization tool for your business. Industry thought leaders build trust and loyalty.

 

...Think about it- when was the last time you made a really important or expensive purchase? What drove your decision to go with product X or service Y? I’d be willing to bet that it was influenced by an interaction (doesn’t have to be in the flesh) you had with a person who had earned your confidence on some level. It’s human nature, after all. Nobody likes to look stupid, especially when making decisions that matter the most.

 

Here are 15 tips to help you gain similar influence as a thought leader in your industry...

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It’s High Time to Socialize the C-Suite | Business 2 Community

It’s High Time to Socialize the C-Suite | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...In 2010, Weber Shandwick released a study on the state of leadership reputation (Socializing Your CEO: from (Un) Social to Social), stating that 64% of the surveyed CEOs did not engage through company websites or social media outlets.

 

“There are several reasons why CEOs are not more Social,” wrote Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist. ”Time is better spent with customers and employees…the return on investment has not yet been proven, legal counsel tends to caution against it and anything that smacks of ‘celebrity CEO’ is a no-win.”...

 

As for ROI, the evidence is growing. Earlier this year, the Chief Strategy Officer of Dachis Group, Peter Kim, published 101 Examples of Social Business ROI. Among them...

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RIM admits it is responsible for the anti-Apple ‘Wake Up’ campaign in Australia

RIM admits it is responsible for the anti-Apple ‘Wake Up’ campaign in Australia | Public Relations & Social Media Insight | Scoop.it

There’s been much speculation about which company is behind the controversial anti-Apple ‘Wake Up’ campaign currently going on in Australia. We previously reported that Samsung might be culpable but RIM has now stepped up and acknowledged that the creation is its....

 

[Unecessary PR Fail - JD]

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Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer

Tumblr for Brands: Pros, Cons and What to Consider | Shelley Kramer | Public Relations & Social Media Insight | Scoop.it
Tumblr is becoming an increasingly popular blogging platform, but is it a good fit for your brand? Use these Tumblr pros and cons to help you decide.

 

There’s no denying that Tumblr continues to become an increasingly popular blogging platform. Recent statistics indicate that Tumblr has nearly doubled in size since last fall and now has 50 million blogs (and 20 billion posts). Founded four years ago, Tumblr, microblogging platform, is becoming a more popular option for both personal and business blogging.

 

Of course, that begs the million-dollar question: is Tumblr right for your brand or business? To make a decision, you’ll need to not only think about your brand’s content strategy, but also familiarize yourself with Tumblr and understand how it would work as an additional tool in your content marketing arsenal. Let’s talk—then you can decide....

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Is Procter & Gamble in a no-win PR situation? | Ragan.com

Is Procter & Gamble in a no-win PR situation? | Ragan.com | Public Relations & Social Media Insight | Scoop.it

Complaints about potentially carcinogenic chemicals in the company's Tide detergent are getting increasing media attention. P&G's keeping the issue at arm's length. 

 

...The Forbes article describes Procter & Gamble as on the defensive, and those statements certainly underscore it. In addition to Forbes, news outlets such as The New York Times and Huffington Post have picked up results of the study by environmental group Women's Voices for the Earth. The results have been public since November but have gained big media attention only within the last week or so.

 

The more P&G says about the claims, the more publicity it gets. But crisis communications experts say it's time for the company to clear the air.

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Feeding The Content Marketing Beast – 7 Places to Find Cheap Content | Heidi Cohen

Feeding The Content Marketing Beast – 7 Places to Find Cheap Content | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
What’s your biggest content marketing challenge?

 

For one out of five marketers it’s producing sufficient content and for another one out of five marketers, it’s having enough budget to cover the cost of content marketing according to Content Marketing Institute and MarketingProfs’ September 2011 research.

 

So what’s a marketer to do? In short term you may be able the shift budget and resources from other marketing and communications, but chances are that you’ll still need more content and budget. This is essential since content marketing thrives on being constantly refreshed....

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8 must-reads detail how to verify information in real-time, from social media, users

Verifying social media content “involves some new tools and techniques, and requires a basic understanding of the way networks operate and how people use them. It also requires many of the so-called old school values and techniques that have been around for a while: being skeptical, asking questions, tracking down high quality sources, exercising restraint, collaborating and communicating with team members.”

 

(Published April 27, 2012.) Craig Silverman provides an introduction to the topic and then an annoatated list of eight articles/blog posts that add clarity and examples. HT: Steve Buttry.


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Key Photography Apps and Tips for Taking Great iPhone Pictures

Key Photography Apps and Tips for Taking Great iPhone Pictures | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you are an iPhone user here is a uniquely useful article from the Wall Street Journal, providing lots of tips, resources and advice on how to snap up great pics with your iPhone camera.

 

This mini-guide lists some very useful apps, tools and techniques that can be put immediately to good use. 

 

Very useful. Resourceful. 8/10

 

Full guide: http://online.wsj.com/article/SB10001424052702303816504577305702578426084.html  ;


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5 Best Practices Every Content Curator Should Follow

5 Best Practices Every Content Curator Should Follow | Public Relations & Social Media Insight | Scoop.it

I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.

 

I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.

 

Here are some highlights:

 

Be part of the content ecosystem

 

**What a curator should do is embrace content both as a marketer and an organizer

 

Follow a schedule

 

**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule

 

**Be consistent and post at the same time everyday so your readers will know when to expect new content

 

**consistency and regularity brings new users and helps you build a loyal fan base

 

Embrace multi platforms

 

**Put your work where your audience is, today you have to go to them (more about this in the article)

 

Engage and Participate

 

**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information

 

**This is a great way to build relationships with bloggers and other curators (more on this in the article)

 

Share, Don't Steal

 

**Last but definitely not least, you must acknowledge the source, there are no exceptions

 

**When people choose to listen to you, it's because you've proven to separate the signal from the noise

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article here: [http://on.mash.to/Jk8uWH]


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janlgordon's comment, April 29, 2012 6:06 PM
Hi John, It's funny, we can read these articles over and over but I always find something new each time I read them. How about you?
John van den Brink's comment, April 30, 2012 2:50 AM
Hi Jan, correct. Everytime I think "oh, I know already" But when I read the article I always find one or two things that I didn't knew already :)
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How to Create Fail-Proof Blog Posts – 15 Must-Have Factors | Heidi Cohen

How to Create Fail-Proof Blog Posts – 15 Must-Have Factors | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Every blogger prays each blog post is a home run yielding lots of readers, social media shares and comments.

 

Here are fifteen points to help ensure every post you compose has a fighting chance of being a success....

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A CEO’s guide to media relations | PR Daily

A CEO’s guide to media relations | PR Daily | Public Relations & Social Media Insight | Scoop.it
Rand Fishkin, the CEO and co-founder of software firm SEOmoz, shares nine recommendations for working with journalists.

 

Below are some recommendations I’d have for entrepreneurs going down the path of journalist interaction. This advice generally assumes a “worst case scenario”...

 

[Don't agree with "calling out" media but his CEO POV is interesting - JD]

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How Fortune 500 companies use social media | Articles

How Fortune 500 companies use social media | Articles | Public Relations & Social Media Insight | Scoop.it
Nearly 60 percent of this elite group of companies is active on Facebook, yet it’s not the most common social media.

 

Want to benchmark your brand’s use of social media against that of the Fortune 500?

 

Here’s your chance, thanks a Go-Gulf.com infographic, which offers a host of statistics and facts about the Fortune 500’s use of social media.

 

For example, 58 percent of them are active on Facebook, while 62 percent have an active corporate Twitter account and have tweeted in the last 30 days....

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