Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. As Doug Kessler of Velocity Partners spectates, “the rush to content marketing in every industry will make it harder and harder for your brand to rise above the noise.”
If your entire strategy to date has relied on doing what you competitors already did, a few weeks later, it’s definitely time to pause and reset. To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.