Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Numbers show that newspapers are indeed doing more with less | Poynter.

Numbers show that newspapers are indeed doing more with less | Poynter. | Public Relations & Social Media Insight | Scoop.it

A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes. Put that chart against ASNE’s annual survey of newspapers’ newsroom employment and you see see something else: Newspapers employ about the same number of journalists as in the late 1970s, and they’re paying for them with roughly the same amount of advertising revenue as in the 1950s. How’s that for confirmation that journalists are doing more with less? The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion....

Jeff Domansky's insight:

This Chart says it all and it's not a pretty picture.

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Art Jones's curator insight, May 7, 2013 11:52 AM

Just a example of digital darwinism, business must adapt or die!

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The Journalist's Toolbox: Mobile Journalism Archives

This is a collection of mobile resources from Mike Reilley and the Poynter Institute's Regina McCombs, Dave Stanton and Damon Kiesow, as well as many others. A list of mobile reporting tools appears at the end of this page. Most apps are tailored to the iPhone but have versions available for many other smart phones, too....

Jeff Domansky's insight:

Excellent resources for PR and marketing too...

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Content Marketing Books: Seven Good Choices

Content Marketing Books: Seven Good Choices | Public Relations & Social Media Insight | Scoop.it

Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you’re not exploiting the method as much as you should be.

 

Content Strategy Versus Content Marketing

There has been a lot of talk lately about content marketing, especially since blogs have become so ingrained with other social media. There has also been a lot of talk about content strategy. The obvious question becomes: What is the difference between the two? Are content marketing and content strategy the same thing? Not really. A better way to explain the way the two differ is to say that content strategy is the process of developing a plan for marketing a product, website or concept. Content marketing, on the other hand, is a tool that can be used to carry out that strategy....

Jeff Domansky's insight:

Here are seven good content marketing books to educate yourself as well as valuable contrast between content strategy and content marketing.

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Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch

Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Sometimes the simplest product demos can be effective. Take a new web editor called Barley. To show off the product, co-founder Colin Devroe opened me a regular old web page, then changed the wording of the page with just a few keystrokes. A small editing menu opened as he typed, but didn’t have to access an admin dashboard, open a separate editor, edit any HTML, or anything like that. To be clear, there was more to the demo — but that was the heart of it. The point is to offer a web page editor with absolutely no learning curve....

Jeff Domansky's insight:

Looks interesting. Great design. Will be reviewing it this week including value for features. .

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wanderingsalsero's curator insight, May 5, 2013 1:21 PM

Sure, looks nice.  But not for $18 a month.

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5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by.

 

Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...

Jeff Domansky's insight:

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help...

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Adam Donkus's curator insight, May 14, 2013 4:01 PM

The last reason is definetly the most important reason to invest in local SEO

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How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Public Relations & Social Media Insight | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...

Jeff Domansky's insight:

Great tips, useful distinctions between mobile and traditional marketing.

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MTD's curator insight, May 4, 2013 4:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.

Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Zeebric's curator insight, May 6, 2013 2:41 AM

Detailed and instructive article on mobile marketing.

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Can You Measure Content Marketing & Social Media ROI?

Can You Measure Content Marketing & Social Media ROI? | Public Relations & Social Media Insight | Scoop.it

The catch phrase of 2013 seems to be “Big Data” – the concept of how massive amounts of strategic data collection (can you say “google”), analysis and targeting can generate huge ROI for businesses. I’ve written how I believe technology for marketers has finally caught up (technology-wise and cost-effectiveness) to where “lazy marketing” is no longer a valid excuse.

 

Do you know which of your marketing channels are bringing in the most customers? In today’s multi-channel world, it can be tough to tell. Generating engaging content marketing media is already tough enough – we need tools and processes to know what’s working and what’s not in order to maximize ROI. Savvy marketers know and use closed-loop analytics tools to measure, analyze, and act on the performance of all the elements of their marketing, from blogs to social media, landing pages to leads, and calls-to-action to email marketing and more.

 

Take a look at the infographic/study below, conducted by the gurus at SEOmoz. The standout takeaway: “….lastly, it turns out that 60.2% of marketers are looking for analysis options, as well as other analytics options, in their social media management tools”. This comes as no surprise. When savvy social media marketers are communicating their messages online, they want to know exactly how those efforts are benefiting them by analyzing whether each social strategy is connecting to their end goal: revenue….” …and how do your social media channels stack up against your blogs, videos email touches and landing pages?...

Jeff Domansky's insight:

How do you measure up in your social marketing? Useful tips and tactics.

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May Day: Small Businesses Need Social Media Help | Heidi Cohen

May Day: Small Businesses Need Social Media Help | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it

May Day, May Day! Small businesses are drowning when it comes to social media. Research by Constant Contact shows that almost 60% of small businesses need help with social media marketing. Includes four tips to help small businesses create content.

Jeff Domansky's insight:

Heidi Cohen's four content creation tips are really helpful for small business.

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Create Blog Content they will never forget

Create Blog Content they will never forget | Public Relations & Social Media Insight | Scoop.it
Want to create blog content that will be unforgettable? Pour a bit of passion in it and stir.... What is it that makes a blog post unforgettable? How about the amount of information in it? The topic perhaps? What matters and sets you apart as a blogger is your ability to connect with your reader on an emotional level. When that magic happens your blog content can leave a lasting impression. What Are You Passionate About? Turn your obsession into remarkable blog content by sharing everything you know about it. Don’t hold back anything! Write in your own voice, too. Do your best to sound as natural as possible, and people won't be able to help being drawn to your content. Information can be found by the mega tons these days, but it’s impossible to copy someone’s passion! Write your blog posts as if you were writing your manifesto; write with intensity and passion. Set out on a mission to stun your readers with content; it’s the best way to create posts which become unforgettable within your niche....
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Yes, You Can Be in the News Business, and Here's How

Yes, You Can Be in the News Business, and Here's How | Public Relations & Social Media Insight | Scoop.it

Learn how Intel has started their own internal news organization, and how other marketing departments can do it, too....

 

If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs. And why not? Your company is full of interesting people with great stories to tell, so why not generate news on your own rather than waiting for the local newspaper or some industry blog to discover how great you are?

 

You can, of course, also write about interesting people and trends in your industry (not just your own company) and establish your company as a thought leader. It’s all good, as the kids say, and it’s not very expensive. And lately it’s been all the rage among forward-thinking tech companies -- Oracle and Cisco operate fairly large newsrooms, for example.

 

Some companies are even hiring veteran journalists. Qualcomm brought in Michelle Kessler from USA Today to lead its Spark blog, a really professional-level publication that covers a wide range of topics. Steve Hamm, a former technology editor at BusinessWeek, now writes for IBM. Evernote hired Rafe Needleman from CNET. Brian Caulfield, a former colleague of mine at Forbes, now writes for chip designer NVIDIA....

Jeff Domansky's insight:

A well-planned and well-executed online newsroom can meet the needs of news media and content marketing as well. Great tips on how to do that.

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Aleatha Shepley's curator insight, May 3, 2013 3:50 PM

Everyone wants to make an impact. Why not let you're biggest resource do it? 

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Trying To Hook Consumers With A Free Product Is A Dicey Strategy

Trying To Hook Consumers With A Free Product Is A Dicey Strategy | Public Relations & Social Media Insight | Scoop.it

"Freemium" often backfires Trying To Hook Consumers With A Free Product Is A Dicey Strategy Seems like every third startup nowadays is using the “Freemium” business model: The lowest service tier is free, and the business is designed to get those users hooked and then upgrade to a paid plan. It can work wonderfully of course, but usually it crushes and destroys companies, not only because it costs more than anticipated but because the founders didn’t realize the business model itself caused them to make incorrect decisions....

Jeff Domansky's insight:

Here's a valuable reality check and reminder that "freemium" is definitely not a winning business model in most cases.

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