Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why P&G Can't Blame 6,250 Layoffs on Facebook | HubSpot

Why P&G Can't Blame 6,250 Layoffs on Facebook | HubSpot | Public Relations & Social Media Insight | Scoop.it

Learn why P&G adopting digital is a battle that's going nowhere...

 

...When I wrote about their layoffs last year, I cautioned P&G (because they were obviously reading my blog article) that:

- Digital media is not free

- Not all advertising is inherently bad

- Not all digital advertising is inherently effective.

 

Apparently, the words of warning did not resonate. This week, Business Insider reported that CEO Bob McDonald actually ended up cutting 6,250 jobs as part of his cost-savings program -- so my 1,600 figure last year fell short of reality -- and that part of that program included "using more social media like Facebook and Google, which deliver 'free' ad impressions."... 

Jeff Domansky's insight:

So, let's see. P&G fuzzy logic is that laying off 6,250 employees is fine because that will allow marketing to continue it's obscene spending of $10 billion on old school advertising that doesn't work anymore. Oh, and we'll make up the difference on "free" digital marketing.

 

Of course, theP&G marketing geniuses don't seem to have figured out how to get results in the new world of social media and digital advertising. Yeah, it's Facebook's fault sales never grew! It wasn't because we were jamming old style ads down people's throats instead of talking with customers and engaging them in stories that mattered.

 

Here's an idea P&G. Take $1 billion of that advertising budget, keep the employees working and put them to work engaging with customers and prospects in social media where it really matters and can deliver results. IF,  you can figure out how to do it properly.

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HALEYcbg's comment, July 17, 2014 11:58 PM
nice to here
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16 Steps to Hosting a Successful Webinar | Social Media Today

16 Steps to Hosting a Successful Webinar | Social Media Today | Public Relations & Social Media Insight | Scoop.it

But how do you generate leads with successful webinars? This is the fun part! You get to use traditional and new tactics to gain registrations. You’ll use media relations, email marketing, social media, direct mail, content, and advertising. In most cases, you’ll be marketing to prospects who haven’t made a decision yet to work with you, former clients, or someone new entirely.

 

Host a Successful Webinar Following is a step-by-step list of how you’ll do this. Of course, this list could change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content....

Jeff Domansky's insight:

Gini Dietrich shares webinar marketing tips.

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Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider

Slideshare Is The Biggest Opportunity In B2B Content Marketing - B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program.

 

According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....

Jeff Domansky's insight:

Why Slideshare works in B2B marketing and how to make it work for your biz.

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How Small-Business Owners Are Using Mobile Technology

How Small-Business Owners Are Using Mobile Technology | Public Relations & Social Media Insight | Scoop.it

Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report from Constant Contact. Of those small-business owners using mobile devices, 73% said they use their phones or tablets to conduct social media marketing, and 71% said they use their devices to conduct email marketing.

 

When asked what types of mobile/social advertising they currently employ, 97% said they use social media platforms like YouTube, Pinterest, Twitter, Facebook, and Instagram....

Jeff Domansky's insight:

Mobile moves quickly but needs to be part of your marketing mix.

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The 10 PR Disasters All Startups Need To Avoid

The 10 PR Disasters All Startups Need To Avoid | Public Relations & Social Media Insight | Scoop.it

It ain’t easy being a startup. Without a massive marketing budget, smaller companies often find themselves relying on the media to get the word out. While this is no easy task for even the biggest and most polished companies, for shoestring operations, it can be absolutely daunting—especially if none of the founders have any experience dealing with the press. Fortunately, if there’s one thing I’ve learned from my years as both a technology journalist and a startup founder, it’s that most common PR mistakes are pretty easy to prevent. So whether you’re able to hire a a PR pro—or have to DIY the job—here are 10 of the most common PR mistakes that all startups should seek to avoid....

Jeff Domansky's insight:

Startups have unique needs. Here's what NOT to do.

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Top 7 Tips to Get More Followers on Twitter

Top 7 Tips to Get More Followers on Twitter | Public Relations & Social Media Insight | Scoop.it

Do you want to know how to get more followers on Twitter? Many businesses are now using this social platform as part of their social media marketing strategy. I’ve put together seven tips to increase engagement and get more followers for your business tweets.....

Jeff Domansky's insight:

Twitter tips you can put into action

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B2B Lead Generation on Twitter | Social Media Today

B2B Lead Generation on Twitter | Social Media Today | Public Relations & Social Media Insight | Scoop.it

A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.

Jeff Domansky's insight:

Twitter can do leads. Here's how.

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wanderingsalsero's curator insight, May 17, 2013 10:28 PM

Is this true?

 

I wonder how it could be used for a dance studio?

Jeff Domansky's comment, May 18, 2013 3:27 PM
I think you could use it to complement other marketing. As a sole lead generator, not local enough I don't believe.
Chris Agro's curator insight, May 21, 2013 10:08 AM

Very interesting - Twitter out performs Linkedin for lead generation? Worth looking into! #agrotising

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The Top Beer Brands On Social Media | Business 2 Community

The Top Beer Brands On Social Media | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media is a delicate proposition for Beer brands. On one hand their product is one of the most social products available. On the other hand, there are regulations about how social the brand itself can be.

 

This article looks at the top Beer brands on social media, and what they are doing to get themselves there. Overall Facebook has been, and continues to be, the strongest platform for promoting beer. It has solid age restriction barriers in place – unlike Twitter, which has a more freewheeling, unrestricted access, philosophy.

 

However, in recent times the Beer companies have started to become more active on Twitter, perhaps in recognition of a characteristic that they with it… the ability to generate Buzz. Here’s a look at the top 5 Beer Brands and how they are using social media....

Jeff Domansky's insight:

Mmmmmm...beer...marketing...

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Ali Anani's curator insight, May 18, 2013 12:40 AM

Learn from successful businesses

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5 Instagram Keys For Marketing Your Business

5 Instagram Keys For Marketing Your Business | Public Relations & Social Media Insight | Scoop.it

...According to Instagram’s official press page, there are 100 million monthly active users, 40 million photos per day, 8500 likes per second, and 1000 comments per second. This flurry of activity shows that not only is Instagram one of the most popular social networks, engagement is also relatively easy, making it a great opportunity for companies that are willing to post regularly.

 

...Huge brands like Coca-Cola and major celebrities like Justin Bieber are using Instagram to connect with their fans and customers on a more personal level....

 

Just like the social networks that came before it, using Instagram as part of your overall online marketing initiatives helps you introduce new and existing products to your target market, build a sense of community with your customers, and gather more online exposure....

Jeff Domansky's insight:

Just the Instagram marketing basics.

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