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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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7 WordPress Plugins to Grow Your Email Subscribers | Social Media Examiner

7 WordPress Plugins to Grow Your Email Subscribers | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Wordpress plugins to increase the number of your blog visitors who sign up for your email subscription and improve your subscription rates.

 

Are you looking for more email subscribers?

 

The best way to gain email subscribers is to deliver great content via your blog.

 

Here are seven great WordPress plugins to grow your email subscribers and let you focus on delivering great content.

 

[Very useful blogging resources - JD]

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Infographic: Content Beyond the Search Engine | InboundWriter

Infographic: Content Beyond the Search Engine | InboundWriter | Public Relations & Social Media Insight | Scoop.it
Learn about content optimization and the dynamics of content marketing strategies from our infographic, Content Beyond the Search Engine.

 

Get ready to learn the ins and outs of content optimization and gain a deeper understanding of some of the dynamics around search, social and content marketing strategies. This is the first infographic we’ve created from scratch, so we’re as happy as a squirrel in an oak tree to share it with you!

 

[InboundWriter serves up an interesting infographic - JD]

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7 Tips for Communicating With Journalists via LinkedIn | PR News

7 Tips for Communicating With Journalists via LinkedIn | PR News | Public Relations & Social Media Insight | Scoop.it
Lori Russo and Krista Canfield offer seven tips and tricks for leveraging LinkedIn to communicate with journalists.

 

In a recent PR News article, we mentioned that LinkedIn has become the most-used social network by journalists—92% are on LinkedIn. As PR professionals, you are probably trying to figure out what to do with that astounding statistic, but don't worry—we're here to help.

 

These tips, courtesy of Lori A. Russo, managing director of Stanton Communications, and Krista Canfield, senior manager, corporate communications, LinkedIn, offer advice on how to leverage this valuable communications platform and successfully find and communicate with journalists....

 

[Practical media relations tips worth noting - JD]

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22 Top Blogging Tools Loved by the Pros | Social Media Examiner

22 Top Blogging Tools Loved by the Pros | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Blogging tools: Here are hot blogging tools used today by 22 social media pros.

 

Do you blog?

 

Looking for exciting new tools to simplify the blogging experience? If so, keep reading.

 

We decided to get the scoop on today’s hottest blogging tools.

 

We asked 22 pros to share their favorite new finds. Here they are…

 

[Awesome list. Enjoy! - JD]

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“You will always have work, and it will be the best kind of work” — Richard Rhodes on writing (Mayborn 2012, vol. 2)

“You will always have work, and it will be the best kind of work” — Richard Rhodes on writing (Mayborn 2012, vol. 2) | Public Relations & Social Media Insight | Scoop.it
Richard Rhodes, the Pulitzer-winning author of The Making of the Atomic Bomb, and of 23 other books, delivered one of the keynotes at this year’s Mayborn Conference for Literary Journalism. 

 

Here are five top takeaways from that address, followed by an edited transcript of his talk and a snippet from the Q-and-A session that followed....

 

[Inspiring read for writers, bloggers, PR and content marketing pros - JD]

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Four Reasons to Invest in Corporate Blogging | Lou Hoffman

Four Reasons to Invest in Corporate Blogging | Lou Hoffman | Public Relations & Social Media Insight | Scoop.it

Corporate marketing and PR types pay attention to the business section in USA Today.

 

How else do you explain the questions coming our way on whether corporate blogging is worth the effort that started when USA Today published “More companies quit blogging, go with Facebook instead”?...

 

First off, this story has nothing to do with blogging and everything to do with Facebook. It was eyeball bait, capitalizing on the intense interest in Facebook prior to its IPO.

 

A company moving from blogging to Facebook makes as much sense as replacing the Friday jelly donuts with recipe handouts....

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8 Ways to Use 15 Second Videos to Connect With Your Customers | Social Media Examiner

8 Ways to Use 15 Second Videos to Connect With Your Customers | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Viddy: How to use 15 second video clips to connect with your audience on mobile devices.

 

Are you using video to connect with your audience?

 

Do you think 15 seconds is too short to convey your message? Think again.

 

The rise of mobile users has brought new tools to help marketers connect with on-the-go consumers.

 

Viddy is one such tool. It’s a relatively new social network centered on creating and sharing 15-second video clips.

 

Taking advantage of the rise in mobile use, Viddy is used mostly on smartphones and other mobile devices by its user base of 22 million people who create and interact with video content daily.

 

Since the network limits your video uploads to 15-second clips, it’s a similar experience to Twitter’s 140-character limit, ensuring your quality content is concise....

 

[Smart content marketing strategy - JD]

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What brand journalism is and why you need to know about it | Multimedia Journalism

What brand journalism is and why you need to know about it | Multimedia Journalism | Public Relations & Social Media Insight | Scoop.it

Brand journalism is journalism produced on behalf of a brand

But it’s not used just by brands. It can be used by any kind of organisation, or for any cause.


It is as relevant to Amnesty International or the Red Cross as it is to McDonald’s or Coca-Cola. It can be used by everything from a major food manufacturer to a local restaurant; from an educational charity to a particular university or school.

 

Increasingly, it’s used by any organisation that has contact with the public, including the police and other emergency services, local authorities and government agencies, transport authorities, bus and rail companies and airlines.

 

It’s also used by organisations that work in B2B sectors. So businesses that sell to other organisations use brand journalism to establish themselves as trusted authorities in their field.

Any of those organisations can employ journalists and/or journalistic techniques to create compelling content - content that uses all the skills and techniques of traditional journalism to craft a memorable story, and present information that a particular audience needs, wants, values or is entertained by....

 

[Good look at brand journalism by @AndyBull - JD]

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PR News Hotlist: Top 10 PR Blunders of 2012, Part 1 :: PR News

PR News Hotlist: Top 10 PR Blunders of 2012, Part 1 :: PR News | Public Relations & Social Media Insight | Scoop.it
It's only August, but there has already been a year's supply of high-profile PR blunders.

 

Another day, another PR gaffe—that's what the narrative has seemed like for the first seven months of 2012. That's not to say there hasn't been exemplary PR work, and that there won't be best-of-industry awards handed out this year, but more than ever, the Internet echo chamber is always ready to pounce on the next PR blunder—and fast.

 

Some organizations have already recovered from their blunders, while for others their recovery may take years. Here are 10 high-profile PR blunders scenarios we've seen so far this year, in chronological order...

 

[Ten PR fails and ten great lessons - JD]

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Telling tales: Storytelling as a communication tool | Diary of an internal communicator

Telling tales: Storytelling as a communication tool | Diary of an internal communicator | Public Relations & Social Media Insight | Scoop.it

How do you make your story compelling? Here are 10 tips for telling a good tale:
1. Know your audience - what are their needs and interests, what issues matter to them? If you work in an organisation, listen, ask questions, collect evidence, engage with differing perspectives beforehand
2. Connect by adding a human element to your story…connect the abstract, numbers, data to someone
3. Keep it short, simple and relevant to the context
4. Appeal to shared values and beliefs
5. Be authentic and speak from the heart – your passion and sincerity will shine through
6. Be inclusive and use ‘we’ and not ‘I’ , ‘they’, ‘them’.

7. Engross your audience with the use of metaphors, analogies and make use of specific details...
8. Bring your characters to life – appearance, occupation, department they work in …
9. Base your story on reality…otherwise you will get found out eventually
10. Make use repetition – memorable phrases or sound bites...

 

[Lots more great tips and insight from Vera Woodhead on Rachel Miller's blog - JD]

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Contently’s Code of Ethics for Journalism and Content Marketing | The Content Strategist

Contently’s Code of Ethics for Journalism and Content Marketing | The Content Strategist | Public Relations & Social Media Insight | Scoop.it
Information is the most valuable commodity of our time. We have an obligation to provide it accurately.

 

While Contently is not a traditional publisher or agency, it is a platform where parties – creators and publishers of various kinds – connect and produce content. As such Contently asks everyone in its ecosystem to maintain ethical standards, in some cases above and beyond what creatives and publishers are used to, because of the myriad nature of modern publishing’s motivations and models.

 

Below, we lay out the ethical responsibilities of each party in Contently’s ecosystem. But first, we declare the following ethical guidelines for the two most common types of content created via Contently: journalism and content marketing....

 

[Thoughtful guidelines - JD]

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Three Keys to Successful YouTube Marketing | Branding Personality

Three Keys to Successful YouTube Marketing | Branding Personality | Public Relations & Social Media Insight | Scoop.it

YouTube is accessed by millions of users every day making it one of the greatest places for you to advertise your products, website or services to a new audience. However, it may not be that simple to have an effective marketing strategy because there are an astronomical amount of videos available for people to choose from. How do you set yourself apart from the video crowd? Below are three important tips to conduct marketing successfully on YouTube....

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Offline Storytelling for Online Scanners -- How to share stories on the Internet

Offline Storytelling for Online Scanners -- How to share stories on the Internet | Public Relations & Social Media Insight | Scoop.it

Are you a headlines person? You know, the kind who reads the first few chapters of business books on Google and then move onto the next? Are you probably going to scan through this post for bolded phrases and numbered lists and then retweet it before really digging into the details?

 

What an interesting take on sharing stories on the Internet! I just love this new twist, and the ideas shared here for creating content. And with valuable points to take to heart.

 

The premis of this article is that many people will simply scan the content you create for your blog, website, social media posts, etc. Yet storytelling requires reading, not scanning.

 

So what's a person to do? Follow the advice here! Make your stories scannable, also. Seems like an oxymoron and there are times when it might not work. But then there will be times when you can follow the advice here and still have your stories be effective.

 

How do you do that? This author suggests saying the same things lots of times but in different ways, and using visual shortcuts.

 

Read the article to understand her points and think about what you might want to do.

 

Then share with me what your next steps are. I'd love to hear them!

 

Link to original article: 

http://www.bigspaceship.com/2012/07/offline-storytelling-for-online-scanners/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show]

How to Tell Your Company's Story: Eight Questions to Get You Started [Slide Show] | Public Relations & Social Media Insight | Scoop.it
Content - Sometimes, the hardest topics to talk about are those closest to you. So when businesses have to share their stories, they stumble. This colorful infodoodle slide show can help draw ...

 

Sometimes, the hardest topics to talk about are the ones closest to your heart. So when businesses have to share their stories, they stumble in deciding what to say.


Ann Handley, MarketingProfs chief content officer and co-author of Content Rules, offers eight prompts to help companies begin telling their brands' stories....

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Why Chick-fil-A and Other Brands Aren't Being Bullied | BloombergBusinessWeek

Why Chick-fil-A and Other Brands Aren't Being Bullied | BloombergBusinessWeek | Public Relations & Social Media Insight | Scoop.it
The Web was supposed to give angry consumers power over companies like Chick-fil-A and Amazon...

 

One advantage businesses have is that analytic tools have made the process of assessing the risk of any protest relatively easy. In an analog world, if a bunch of protesters showed up outside a factory, thrusting signs in the air and marching in circles, a brand manager would have to extrapolate from local TV news footage to try and quantify the threat. These days, brand strategists possess precise social media monitoring software, which can tell them exactly how many people are expressing disgust and whether the outrage is growing or dissipating. That makes it easier to know when to spring into action, and when to ride it out. “You have to pick your battles,” says Gensemer. “I’ve had clients who will send me links worried about their names being attacked by the most fringe blogger in Eastern Europe. It’s really hard to get people to ignore things until you can dig in and show them, ‘Hey, this site has received 10 hits.’”

 

The speed of the current media environment can also provide brands with another advantage over their detractors—newer, fresher controversies to grab headlines....

 

The bottom line: Chick-fil-A and Amazon have made headlines for their leaders’ views. Businesses today can better manage the fallout from such actions.

 

[Will that be an e-book or a Chick-fil-A Spicy Chicken Sandwich Deluxe with your crisis? - JD]

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50 Shades of PR Strategies: It’s All about Nudity - PRNewser

50 Shades of PR Strategies: It’s All about Nudity - PRNewser | Public Relations & Social Media Insight | Scoop.it
50 Shades of PR Strategies: It’s All about Nudity...

 

From Gabby Douglas to #NBCFAIL, the 2012 London Olympics has been a raucous spectacle of PR intrigue, triumph and disasters. For PR geeks, these games have been an absolute blast. And when it’s all over, when it’s all said and done, we’ll all be talking about that one moment of the Olympics that will remain forever etched in our memories: the women’s water polo wardrobe malfunction....

 

[Fun read - JD]

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Crisis PR Allstars: Who's Your Favorite? | The PR Coach

Crisis PR Allstars: Who's Your Favorite? | The PR Coach | Public Relations & Social Media Insight | Scoop.it
As a PR blogger and curator, I'm often asked who are my "go-to" people on any number of public relations topics? You know. The must-read experts?

 

I’m starting this week with the Crisis PR Allstars. A few are well-known. Others will be a fresh discovery.

 

In short, I recommend you follow these PR Allstars. I’m glad to share them with you and I hope you’ll find them valuable too. Perfect for a Friday Follow.

 

Who are the top Crisis PR experts to follow?

 

Find out here... http://www.theprcoach.com/crisis-pr-allstars-whos-your-favorite/   

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4 Must See Content Marketing Resources | Joe Pulizzi

4 Must See Content Marketing Resources | Joe Pulizzi | Public Relations & Social Media Insight | Scoop.it
Four content marketing resources courtesy of Coca-Cola, Google, Red Bull and our own content marketing research study.

 

[Joe Pulizzi shares four useful case studies - JD]

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Infographic – A quick guide to handling media interviews | Harvey Leach

Infographic – A quick guide to handling media interviews | Harvey Leach | Public Relations & Social Media Insight | Scoop.it
We have produced a quick-reference infographic to help you prepare for and handle media interviews - click on the image above to download.

 

[Useful media training tips from Harvey Leach - JD]

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In defence of brand journalism | Multimedia Journalism

In defence of brand journalism | Multimedia Journalism | Public Relations & Social Media Insight | Scoop.it

I’m a simple soul. I deal in realities

 

The first reality I see is that journalism as a career is under threat, because not enough people are prepared to pay for what we make
I can also see that any organisation is, or could be, a media company, in addition to whatever else it does.

 

I see that many people are choosing to get their information through social media, rather than through the products of traditional publishers and broadcasters.

 

Social media has changed the equation. We no longer live in a world where the rich and powerful control the means of mass communication. Now, anyone can publish their news, views, comment and analysis.

 

Social media brings the added dimension to the dissemination of news and information that it is passed among groups of friends, colleagues or those bound by some other sort of self-defined common interest by way of personal recommendation....

 

[I like Andy Bull's approach to brand journalism. It's part of a series of Masterclass posts which are included in a Multimedia Journalism course online. The course is very reasonable and includes textbook and online resources for approx $55. Essential reading for marketing, PR and content marketing pros. - JD ]

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Content Marketing 101 – Essential Questions & Answers

Content Marketing 101 – Essential Questions & Answers | Public Relations & Social Media Insight | Scoop.it

As Lee Odden points out in this introduction to content marketing, plenty of companies are still trying to understand what it is and how it can work for them. 

 

For these companies and organisations the most important question is: how can I get started?

 

He says the first thing is to keep in mind that content marketing is about the customer, not you. To get started ask these key questions about discovery, consumption and engagement: 

 

"How does your target audience discover content and information online?

What are they searching for and talking about on the social web?

What are their preferences for media, content type and device for consumption?

What kind of message or content will inspire your target audience to engage and take action?"


Via Liz Wilson, Andy Bull
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Doctors Could Become The New Medical Search Engines: Doctors As Information Curators

Doctors Could Become The New Medical Search Engines: Doctors As Information Curators | Public Relations & Social Media Insight | Scoop.it

Robin Good: Doctors, who are passionate scholars of their area of expertise, could become better expert resource hubs for anyone needing help on that topic than traditional search engines like Google.

 

Jason Berek-Lewis, founder and author of Healthy Startups, writes: "...we now have access to more information than at any time in our history. But, how much of the health information online is trustworthy?

 

A 2010 study conducted in the United Kingdom found that only 39 percent of sampled health websites provided accurate information (see http://www.bupa.com.au/staticfiles/Bupa/HealthAndWellness/MediaFiles/PDF/LSE_Report_Online_Health.pdf).

 

The large volume of dubious online health information provides a unique opportunity for medical professionals to create a new role for themselves in the information economy.

 

He cites then this valuable passage:

 

"The web now puts nearly infinite amount of information at the finger tips of our parents/patients.

 

...This puts them in an excellent position to curate, manage, filter and organize the information that is on the web.

 

...by embracing the web as pediatric curators, pediatricians have the potential to procure the best healthcare related information on the web and share it with their network.

Source: Brandon Betancourt writing on http://www.kevinmd.com

 

Doctors have an opportunity to use this position of trust to become the new curators of health information.

 

Doctors who understand curation, who know how to use social bookmarking tools like Pinterest, who know where to find the best and most relevant information will be the ones who add real value to care of their patients..."

 

Rightful. 7/10

 

Full article: http://healthystartups.com/founders-blog/2012/7/26/doctors-are-the-new-search-engines.html

 

 


Via Robin Good
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New CEO doesn’t want to “shut the door and whisper” | Crescenzo Communications

New CEO doesn’t want to “shut the door and whisper” | Crescenzo Communications | Public Relations & Social Media Insight | Scoop.it

“In her first couple months as chief executive of Time, Inc.,the country’s largest magazine publisher, Laura Lang took some time to hold town hall style meetings and field questions from many of the company’s 9,000 employees.”

 

...According to the Times, Lang “quietly devoted her first months on the job to talking to employees. She traveled to Boston, Chicago, Detroit, Los Angeles and London to meet with them. She convened senior executives in New York to review each magazine and assess what each one needs to thrive in a digital world. “


The best thing about the article was Lang’s quote about why she chose to spend her first crucial months on the job talking to employees:


“The point of the process was to say we’re not going away in a room and shutting the door and whispering,” Ms. Lang said.
Not shutting the door and whispering. Beautiful....

 

[Refreshing leadership and internal commun ications- JD]

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7 Steps to Building a Business Using LinkedIn | Social Media Examiner

7 Steps to Building a Business Using LinkedIn | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
LinkedIn case study: How James Filbird uses LinkedIn as his main social media resource to build a successful international business from China.

 

He built out his profile to 100%, joined the maximum allowable 50 groups and spent up to two hours daily on the site engaging in group discussions and looking for people to connect with.

 

Since then, he has used his strategy on the site to grow JMF International to between $3.5 million and $5 million in annual revenue. “There are a lot of really good people on LinkedIn,” Filbird said. “They’re professional, courteous, friendly, fun, a wealth of information and they’re super-smart. That’s why I’ve been able to get most of my business from LinkedIn.”

 

Here are Filbird’s seven steps to cultivating successful business relationships using LinkedIn, whether you live in China, Chicago or Chesterfield....

 

[Smart marketing case study - JD]

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Facebook Teaming Up With Television to Become Your News Service | The Daily Beast

Facebook Teaming Up With Television to Become Your News Service | The Daily Beast | Public Relations & Social Media Insight | Scoop.it

Facebook is increasingly trying to get into the news business through the back door.

 

No longer content to hook up friends with other friends, the company is pursuing its own hookups—with television networks that can provide a steady flow of topical information to its massive base of customers.

But analysts say there’s more to these joint ventures. With traditional media struggling to keep an audience and Facebook facing continuing issues with its sagging stock price and the need to retain users, the partnerships might be less a new-media tool and more a means of survival.

 

Mark Zuckerberg’s company has cut four separate partnerships with media organizations this year. In January, NBC and Facebook held a joint GOP primary debate in New Hampshire. During the primaries, Politico partnered with Facebook to mine user data to analyze voter behavior. Earlier this month, CNN joined Facebook to create an “I’m voting” app and conduct state-by-state research for the fall campaign. Two days later, the social network announced a similar partnership, with NBC Sports, for Olympics coverage....

 

[Maybe if they cure their terrible design and interface I'll believe - JD]

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