Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Social Media Problems and Possible Solutions

10 Social Media Problems and Possible Solutions | Public Relations & Social Media Insight | Scoop.it
While social media can build your business brand, it can also tear you down. View this list of 10 potentially damaging social media problems. Small business social media is a good thing…usually. Of course, this week observers in business and technology fields got a good look at how social media can also go bad. Challenges in small business social media are inevitable. Social media tools can build your brand. But, they can also tear you down. There are many uncertainties too. Below are 10 troubles with small business social media and how to set them right..--
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Public Relations For SEO: The Complete Guide

Public Relations For SEO: The Complete Guide | Public Relations & Social Media Insight | Scoop.it
This is the first of a three-part article about Public Relations for SEO.... ...The six Major Public Relations Steps that we followed, which can improve your SEO rankings and increase conversions are listed below. This article will cover the first two, and subsequent articles will cover the rest. - Have Something To Say… About A Trend - Write Your Press Release - Pick A Strategy To Target Journalists - Schedule Your Announcement - Pitch Journalists - Work It Just Before, On, And After The Announcement...
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Jeff Domansky's comment, April 10, 2013 2:38 PM
Includes a really good case study as well as the six steps.
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HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy

HOW TO: Integrate Social Media into Your Website with a Homeland / Embassy Strategy | Public Relations & Social Media Insight | Scoop.it

Guest blogger Eric Schwartzman shares an interesting perspective on social media strategy – the Homeland / Embassy model....

 

...The importance of proximity is huge. We don’t have that advantage on a social network. We may get to use Facebook for free, but our competitors can buy ads against our conversations. We can’t even buy out the ads that appear alongside our posts. The option just doesn’t exist. When we engage prospects and customers, we need to be mindful that it’s always going to be easier for competitors to siphon away our traffic on Facebook than from our own site, where we control the layout and the conversation opportunities.

 

On your own website, you control the user experience. On your own website, you lure new visitors with content. As long as the content intersects with their interests, you can present click-through options in the sidebar that generate leads, capture email registrations and drive sales.

 

That’s why your website is your sovereign nation. It’s your homeland. Your Facebook Page, on the other hand, or your Twitter feed, are more like embassies. When a country has an embassy in a foreign country, diplomatic immunity aside, it must abide by the local laws of the host nation. Facebook and Twitter are also sovereign nations. You’ll find the laws of those lands in their Terms of Service. Violate them and they can export you anytime....

Jeff Domansky's insight:

Eric Schwartzman has an interesting point of view on social media strategies. I like his concept of proximity and the importance of your own website as Homeland in your social marketing strategy. 

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Website Crash Resolved: More Crisis Lessons | The PR Coach

Website Crash Resolved: More Crisis Lessons | The PR Coach | Public Relations & Social Media Insight | Scoop.it

...After one day, my online presence was still out of action. Frustrating. Out of contact. And challenging because the technical solutions were far beyond my skills. I went to bed Friday night with no idea how long I’d be incommunicado and when or if my problem would be solved.

 

The next morning an 8:00 AM e-mail made my day. Bluehost tech support advised my site was now up and running again.

 

In less than 48 hours they had recovered and restored my websites and blog. That’s service! And that’s why they’ve been my web hosting provider since 2001.

 

The backup restored the blog to one week earlier. All that was lost were three blog posts, easily reposted, and a small number of PR Library archive articles.

Jeff Domansky's insight:

A happy ending to the website/blog crash and more crisis lessons.

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No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today

No Readers? No Worries, Your Business Blog Is Still Valuable | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Not to take away from the amazing results that can be achieve by reaching a large and highly targeted audience with your blog content, but not every benefit of maintaining a business blog is dependent on having huge readership. The reality for most business blogs, at least when they’re first starting out, is that readership can be low… very low.

 

It can be discouraging to those who are contributing content, and working like crazy to keep a blog afloat to not see unique visitors, page views and subscribers come in droves from the get-go. Additionally, it can be tough to justify the ROI of your business’ blog to supervisors, management or ownership without having incredible reach. If this feels familiar, don’t sweat it. There is huge value to be had in maintaining a business blog, even if your readership is low....

Jeff Domansky's insight:

A valuable take on the value of business blogging whether you're subscription numbers are big or small. There's always a return on your time investment. Blog on.

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Sponsors Now Pay for Online Articles, Not Just Ads

Sponsors Now Pay for Online Articles, Not Just Ads | Public Relations & Social Media Insight | Scoop.it

Articles in a series on Mashable.com called “What’s Inside” looked for all the world like the hundreds of other articles on the digital media site. But journalistically, they were something very different.


The articles, about technology topics in a wide variety of products, including modems and theHubble Space Telescope, were paid for by Snapdragon, a brand of processor chip made by Qualcomm, and the sponsor of the series. Most were even written by Mashable editorial employees.


An article on Google Glass technology was shared almost 2,000 times on social media, indicating that readers may not have cared, or known, if it was journalism or sponsored content, although the series was identified as such.

Advertisers and publishers have many names for this new form of marketing — including branded content, sponsored content and native advertising. Regardless of the name, the strategy of having advertisers sponsor or create content that looks like traditional editorial content has become increasingly common as publishers try to create more sources of revenue....

Jeff Domansky's insight:

Not everyone likes the new direction of native advertising or brand journalism. See Andrew Sullivan comments at end of piece.

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Robert Kempster's curator insight, April 9, 2013 11:00 AM

Worth knowing for anyone that has interests in online marketing and or blogging.

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Dutch national museum re-opens with a flashmob recreation of Rembrandt’s most famous piece | PR Examples

Dutch national museum re-opens with a flashmob recreation of Rembrandt’s most famous piece | PR Examples | Public Relations & Social Media Insight | Scoop.it

There’s a new ‘surprise’ PR campaign most days at the minute, but this one to highlight the reopening of the Rijkmuseum in Amsterdam – the National Museum – on April 13th is really quite good....

Jeff Domansky's insight:

NICE! Dutch National Museum uses Rembrandt flashmob stunt to get publicity. The video clip is worth a look.

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5 emerging social networks PR pros must know | PR Daily

5 emerging social networks PR pros must know | PR Daily | Public Relations & Social Media Insight | Scoop.it

Right now, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there—to forecast the popular social networks of tomorrow. 

We’re not talking Instagram or Tumblr; you know about those sites. We’re also not suggesting Facebook is going to evaporate. It’s not going anywhere for now. 

But, for one reason or another, the following five sites are, at the very least, worth knowing....

Jeff Domansky's insight:

Good post by Michael Sebastian at PR Daily. He also offers reasons why you, especially PR and marketing, should care.

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With Google's Help, 'Glamour' Monetizes Hangouts

With Google's Help, 'Glamour' Monetizes Hangouts | Public Relations & Social Media Insight | Scoop.it

Marketing trend? 'Glamour' is monetizing its Hangouts by bringing product placements into the mix.... In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers. Now, Google is helping publishers monetize their efforts. On Monday, Glamour magazine is launching a month-long series of Hangouts featuring staffers, online personalities — and products. Eight of the nine Hangouts are sponsored by a company, whose products are featured centrally in the content. In a Hangout for Unilever-owned Suave, for example, DIY blogger Erica Domesek will show how to make hair accessories for hair styled by Suave stylists. A L'Oreal-sponsored Hangout with Glamour stylist Annabel Tollman will show viewers how to wear ombré hair, as colored by Loreal's Féria Wild Ombré product....

Jeff Domansky's insight:

Watch for this Marketing trend to grow...

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