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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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4 Lessons From the Long-Brewing Cochineal Crisis | PR News

4 Lessons From the Long-Brewing Cochineal Crisis | PR News | Public Relations & Social Media Insight | Scoop.it
Starbucks recovered nicely from the March 2012 cochineal dye media firestorm, but still could have been better prepared for the criticism.

 

...Clearly, this crisis was building for some time. Though Starbucks has been hailed for its speedy response and decisive action in the face of a potential PR crisis, could the coffee giant have been better prepared to handle the media firestorm, or avoid it altogether? I believe so—and you simply have to look to several best practices for PR and crisis communication to learn how Starbucks could have better prepared and prevented (or greatly reduced) any negative media attention:...

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The Rise of Digital Influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood.

 

This report explores the emerging landscape for digital influence to provide businesses with a lens into how it’s earned and spent in social networks. Additionally, the report lays out an Influence Framework and an Influence Action Plan to identify connected consumers and to define and measure digital influence initiatives using an included step-by-step process. Through examples and a view of the digital influence tools available, businesses will possess a stronger grasp of how to develop effective strategies and supporting processes....

 

[This a valuable overview and tips on finding and understanding social influencers - JD]

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Whatever happened to traditional PR? | Marketcom PR

Whatever happened to traditional PR? | Marketcom PR | Public Relations & Social Media Insight | Scoop.it
Despite the very real decline in the power and reach of traditional media, things are only getting better.

 

[Whatever happened to traditional PR? It got social - JD]

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Who Are You? The 5 Key Components of a Core Messaging Document | Marketing Trenches

Who Are You? The 5 Key Components of a Core Messaging Document | Marketing Trenches | Public Relations & Social Media Insight | Scoop.it
Whether it’s an elevator pitch at a networking event that leaves you wondering what it is that this person does or a disjointed marketing effort that just doesn’t hit the right chords – a lot of people out there have a messaging problem.

 

When working with a client, one of the very first places we start is to take a look at their messaging — It’s critical that their messaging is consistent. When done right, everyone in the company should be singing from the same hymnal on who the company is, what they do, and most importantly how their clients/customers benefit from using them (more on that last one in a moment). To address these pieces, we create one place where this all lives — a Core Messaging Document.

 

This document then guides everything you do from a marketing perspective, and serve as the platform for all of your messaging. Everything you do moving forward will be anchored to this, so you want to make sure you take the proper approach.

 

With all that in mind, here are the 5 Key Components of a Core Messaging Document...

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Keynote: Three Future Trends of Social Business (Slides) | Jeremiah Owyang

Keynote: Three Future Trends of Social Business (Slides) | Jeremiah Owyang | Public Relations & Social Media Insight | Scoop.it

...In fact, I think the Cluetrain as we know it, while right for many years, needs modification to represent how the social web is changing. I took the first three theses of the mainfesto and translated it to represent how I see advertising integrating with social as well as optimization and Social Performance software.

 

The three trends that I see impacting the social business space include (but are not limited to)...

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Public Relations Job Board - New PR Job Openings Daily

Public Relations Job Board - New PR Job Openings Daily | Public Relations & Social Media Insight | Scoop.it

Find PR jobs at Public Relations Job Board. One of the best PR job boards from interns and entry level to corporate communications, nonprofit PR, public affairs and social media. Worth exploring...

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Return on Reputation | Reputation Metrics and JP Morgan

Return on Reputation | Reputation Metrics and JP Morgan | Public Relations & Social Media Insight | Scoop.it

...The $2 billion loss sliced $14 billion off JP Morgan’s market cap on Friday and overage is an indication of the reputational loss the Company suffered. There will no doubt be Congressional and regulatory hearings in short order that will further heighten the significance of this very bad trade, rehashing 2008 and shining a spotlight anew on the Volcker Rule, Dodd-Frank and how banks should approach risk and playing with house money. Further, Mr. Dimon is now facing questions about his leadership abilities, hence his forceful public response with words and actions that would make you think this was a much bigger financial hit to the Company.

 

This story is still in its early days, but in the metrics of reputation, the $2 billion loss will cost the Company much, much more in terms of its valuation, standing with customers and public perception as well as any new legislative or regulatory rules that come from this....

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The Holy Trinity of public relations: free white paper | Craig Pearce

The Holy Trinity of public relations: free white paper | Craig Pearce | Public Relations & Social Media Insight | Scoop.it
3 of PR’s best practice pillars - thought leadership, 3rd party credibility, strategic alliances - are in a free report: Holy Trinity of public relations.

 

Three of public relations’ best practice pillars are either commonly not applied to their potential or, worse, not applied at all. These pillars, the Holy Trinity of public relations – thought leadership, 3rd party credibility and strategic alliances – should be default characteristics of any public relations strategy. This lack of application, and the minimal amount of discussion on them, prompted me to produce a free white paper on the topics (available once email subscribing to this blog).

 

This white paper provides an overview of the strategic dimensions of the Holy Trinity and some practical manifestations of how they can be applied in a business environment....

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My Three Cents: Why Should Companies Blog?

My Three Cents: Why Should Companies Blog? | Public Relations & Social Media Insight | Scoop.it

There are LOTS of good reasons for one or more members of company leadership to blog. These include:

• Humanizing the company

• Enhancing visibility

• Building credibility and trust

• Establishing industry expertise

• Promoting products and policies...

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Dark Websites as a Social Media Crisis Management Strategy | Melissa Agnes

Dark Websites as a Social Media Crisis Management Strategy | Melissa Agnes | Public Relations & Social Media Insight | Scoop.it
Dark websites are a highly effective social media crisis management strategy. Discover how your corporation may use them within a crisis.

 

A dark website is a pre-developed site that is not set live until your corporation finds itself in the midst of a social media crisis. Pre-crisis, a dark website is equipped with the appropriate legal and other documentations that your corporation may feel will be needed, but not have the opportunity to acquire during an attack. In the event of a crisis, the dark site is set live and the appropriate information and details are added to it – such as communications to the public, as well as direct information and news concerning both the crisis and the brand....

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Guinness parent company commits harebrained PR blunder | PR Daily

Guinness parent company commits harebrained PR blunder | PR Daily | Public Relations & Social Media Insight | Scoop.it
Basically, it screwed a microbrewer in Scotland and, ultimately, apologized for it. This one is a head-slapper.

 

...When Diageo learned BrewDog had won the award, it told the event coordinators that if they gave the small brewer the honor, it would pull its sponsorship from the event.

 

The coordinators caved to the demands.

 

The matter blew up in Diageo’s face, as blogs in the U.K. picked up the story and vitriol toward the large company spewed forth on Twitter. Ultimately, Diageo acknowledged the error and issued this apology...

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Twitter tiptoes further into the media business

Twitter tiptoes further into the media business | Public Relations & Social Media Insight | Scoop.it

We’ve made the argument before that Twitter is effectively a media entity, distributing news and entertainment and other content to millions of readers in real time — although unlike traditional media entities, Twitter does this with anyone’s content rather than content it creates in-house. So far, the company has shied away describing itself as a media company, or exercising much editorial control over what it distributes, but there are some tantalizing signs that it may be moving in that direction. Could Twitter become a media player in its own right?...

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How to use your interviewing skills to trend on Twitter

How to use your interviewing skills to trend on Twitter | Public Relations & Social Media Insight | Scoop.it

Journalists can be their own worst enemies when they try to interact with their audience online. If you think that the online medium somehow fundamentally changes the way that people interact, and that you need to adopt a new set of principles for interviewing and interacting with people online, you're just setting yourself up for failure....

 

Last week, I decided to get more active on Twitter by hosting an afternoon "Twitter chat" each weekday. (Okay, I hear people freaking out now. "You said this didn't require any special online skills, Robert!" Chill. Stay with me.)...

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Ten Tools for Your Pinterest Toolbelt

Ten Tools for Your Pinterest Toolbelt | Public Relations & Social Media Insight | Scoop.it
Pinterest is a great social networking site, but it is definitely still young and lacking in some features.

 

...If you’d like the Pinterest experience but with more features, you can either use an entirely different Pinterest alternative, or you can try using one of these Pinterest-based tools.


This collection has a huge variety of tools, including ways to explore, discover, analyze and more. There are even a few browser plug-ins to really make your Pinterest experience worthwhile. These tools definitely give Pinterest a whole new layer of functionality and you’re sure to find at least one you don’t know how you ever pinned without. Read on to learn about 10 of my favorite Pinterest tools....

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What I've Learned As A Spokesperson: John Barnett | Mr. Media Training

What I've Learned As A Spokesperson: John Barnett | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
PR pro John Barnett shares a horror story from early in his career, and offers six tips to help spokespersons avoid a similar fate.
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Why Your Messaging Guide is More Important Than Ever - Content Curation Marketing

In the digital age, all too often the messaging guide is now neglected, incorrectly discarded into the marketing trash heap with the 4Ps and athletes pitching tobacco products. But whether it’s for crafting the elevator pitch, describing to your neighbors what your company does, or serving as the go-to reference for how you talk about the company, in the era where content is king you need a consistent set of key points where all language flows from. The messaging guide serves that purpose, and gives you the key points to talk about the company in a way that is unique, stands out, and resonates with your clients and prospective clients. The more complex the offering, and the more crowded your space, the more important it is to have that unique value proposition and supporting messages in order to stand out from your competition....

 

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37 [Mostly Free] Tools You Need In Your Content Marketing Toolbox | Business 2 Community

37 [Mostly Free] Tools You Need In Your Content Marketing Toolbox | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
When you’re just getting started with content marketing, you might not necessarily be aware of the tools that are out there and available to you.

 

Once you establish yourself and start to try out and get used to different technologies, you’ll find that many of the tools you’ll want to use are paid. That is not, however, to say that there aren’t some very good free tools out there too (and everyone likes when “free” and “powerful” come together, right?)

 

So here we go: through the basic outline of your content strategy, here are 37 must-haves for your content marketing toolbox. Keep in mind that all of these have free versions (though you might eventually decide the paid version better suits your needs)....

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Wrong to Focus on Reputation? Really? The Economist Thinks So | Arthur W. Page Society

The Economist, the global establishment’s weekly dose of instant insights, has fired one of its occasional dirty spoiler shots.

 

A few years ago, the magazine sent the whole CSR world into fits of righteous indignation when it said corporations should eschew any ambitions for social purpose beyond a focus on decent governance, good products and services, perhaps laced with a dose of philanthropy.

 

Now, with essentially the same argument, The Economist’s Schumpeter column

http://www.economist.com/node/21553033 says it is wrong for companies to aim at leveraging its reputation – or even to regard reputation as a corporate asset....

 

WRONG!

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For PR from TV: 5 Tips on How to Get Coverage | InkHouse

For PR from TV: 5 Tips on How to Get Coverage | InkHouse | Public Relations & Social Media Insight | Scoop.it
This blog post give tips from TV professionals for PR Professionals on how to get broadcast coverage.

 

...Recently, I was with a group of friends — TV producers, anchors and reporters — when the topic of bad pitches came up. We laughed about the lazy ones, and others that were just plain bad, which I think @DearPR covers regularly.

 

Instead, I thought I’d focus on five things to do right. Here are tips from me and my TV friends....

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Making Good Use of Your Blog in a Social Media Crisis - Melissa Agnes

Making Good Use of Your Blog in a Social Media Crisis - Melissa Agnes | Public Relations & Social Media Insight | Scoop.it
Your blog should play a major role within your social media crisis plan. Find out why and how to use it efficiently by clicking here.

 

Every company and organization should have a blog. Not only does it play a massive role within your content marketing strategy and generating new leads, but it plays a substantial role in helping you regain control of a crisis....

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The Abominable Influencer

The Abominable Influencer | Public Relations & Social Media Insight | Scoop.it

...PR and marketing types alike dream of the influencer, the person who will trigger an online contagion (a.k.a. viral event). They desperately look for that powerful personality who will become their brand hero.

 

Finding the ultimate influencer eludes marketers in spite of modern theory. Regardless of measurable influence tools like Klout or the not so revolutionary definition of the influencer as someone who inspires action, today’s influencer theories and approaches still fail to identify the online bezerker....

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Nine Steps to Improved Mentoring and PR Team Results | Authentic PR Counsel

Nine Steps to Improved Mentoring and PR Team Results | Authentic PR Counsel | Public Relations & Social Media Insight | Scoop.it

...what positive, pro-active thought processes and check lists can help in leveraging your talent? As noted before, Michael Gerber, in the classic e-Myth Revisited, advises building the team from the bottom up. Create checks and balances and systems so average people can achieve extraordinary results. Here are nine steps that have worked over time to leverage talent for improved mentoring and team results, not just in PR but in almost every type of business...

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10 Major Trends In Corporate Social Media Management | Futurelab

10 Major Trends In Corporate Social Media Management | Futurelab | Public Relations & Social Media Insight | Scoop.it

This is part 2 of a two-part piece dedicated to the major trends in coroporate social media management, which will serve as a basis for my presentation in Bucharest at the ronewmedia digital conference due to take place on May 16th, 2012. I will use my 5 years of practice in that field at Orange and dwell on some of the major trends impacting Social Media and its management in large corporations. My presentation will highlight these trends which will be illustrated with real life examples taken from the field....

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Reporter who exposed Amazon’s conditions says listen to employees | BusinessJournalism.org

Reporter who exposed Amazon’s conditions says listen to employees | BusinessJournalism.org | Public Relations & Social Media Insight | Scoop.it

Spencer Soper of the Allentown Morning Call exposed the working conditions at an Amazon.com warehouse last year, noting the intense heat and ambulances parked outside to treat employees who were unable to endure the heat. He writes:

 

“An emergency room doctor in June called federal regulators to report an ‘unsafe environment’ after he treated several Amazon warehouse workers for heat-related problems. The doctor’s report was echoed by warehouse workers who also complained to regulators, including a security guard who reported seeing pregnant employees suffering in the heat....

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How I got that story

How I got that story | Public Relations & Social Media Insight | Scoop.it

In March 2011, Lisa M. Hamilton, a writer and photographer, began a series of road trips around rural California. She had a grant from the Creative Work Fund—a San Francisco-based foundation that supports collaboration between artists and nonprofits—to tell stories that would help bridge the cultural divide between the rural and urban parts of the state. Initially she wanted to address issues relating to the health of rural communities in the state. But as Hamilton started logging miles (nearly 10,000 total by the time she finished in December) and searching for the stories that would illuminate those issues in different ways, she began to understand that she needed to back up and tell a much more fundamental story....

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