Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Business Networking With Social Media -- Add Twitter, Facebook and Instagram to Your Networking Tool Chest

Business Networking With Social Media -- Add Twitter, Facebook and Instagram to Your Networking Tool Chest | Public Relations & Social Media Insight | Scoop.it

Connecting and networking are easier than ever before. I'll go over a few of my favorites and how they can help you to expand your network and connect with new people....

 

What I am about to say may shock you - probably depending on what generation you were born in - but trust me, it's all true. You might want to brace yourself. There was a point in time, surprisingly not that long ago, that people memorized each other's numbers, because cell phones did not exist (I know, the horror). In order to network with someone, often times a degree of proximity was necessary. Before social media existed it required a great deal of work to connect with the people that you needed to connect with.

 

Thankfully, we do not have to live in a less-connected world anymore due to social media sites like Facebook, Twitter, Google+, LinkedIn, and even picture-based sites like Instagram and Pinterest. Connecting and networking are easier than ever before. I'll go over a few of my favorites and how they can help you to expand your network and connect with new people....

Jeff Domansky's insight:

Kim Garst revisits social networking.

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17 types of content people love to share | PR Daily

17 types of content people love to share | PR Daily | Public Relations & Social Media Insight | Scoop.it
From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.

 

In building my blog over the last four years I have discovered some insights and important principles about creating content that people want to read.

Here are some ideas for creating shareable content...

Jeff Domansky's insight:

Jeff Bullas shares 17 great content marketing ideas.

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One Simple Metric You Need to Determine Marketing ROI | Inc

One Simple Metric You Need to Determine Marketing ROI | Inc | Public Relations & Social Media Insight | Scoop.it

Struggling to calculate return on a text campaign or Facebook investment? Just apply this single, simple equation....

 

...So do what the big guys do. Most Fortune 500 marketing VPs look at the revenue to cost ratio: incremental revenue driven by a marketing campaign divided by the cost. It's a deceptively easy metric, but if you use it properly, I guarantee you’ll be able to make the bold marketing decisions you need to grow your business.


Recently, for example, one of our FiveStars merchants ran a text message campaign to their loyalty program members. It cost them six dollars to send the text to a few hundred of their current customers. Four percent of the recipients of the text came to the store and spent a total of $110. The revenue to cost ratio of this campaign was 18x. Was this a good result? Rule of thumb for most companies is that 5x is a decent return, and 10x is a home run. Considering that the restaurant only had to incur incremental costs for the food of about $30, and spent six dollars to get $80 in gross profit, this was a great result. We recommended that this merchant expand the size of loyalty program, and start running bi-weekly campaigns. Implementing these simple tactics and investing less than $600 could increase the restaurant’s revenue by over $10,000 per year.

Jeff Domansky's insight:

This is the kind of smart, simple approach works for small business. Remember it: "revenue to cost ratio."

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How To Measure Your Social Media Return On Investment - Forbes

How To Measure Your Social Media Return On Investment - Forbes | Public Relations & Social Media Insight | Scoop.it

Though measuring social media ROI may not be perfect, it's not impossible either. These three methods can help gauge what your small business is getting out of its social media commitment....

 

But just how much time and effort should it consume? While it may be easy for the average small business to say it’s worthwhile to be on Facebook , most would agree monitoring it and posting 24/7 would be a waste of resources. The only way to know how much social media is enough is to have some sort of gauge on your return on investment. That’s not to say measuring ROI is a snap.

 

Fast Company cites an Adobe white paper that says 88% of 750 surveyed marketing professionals didn’t feel they could accurately measure the effectiveness of their social media campaigns. Fifty-two percent said that dealing with social media ROI was their biggest frustration. Here are a few ways to ease that annoyance. Though measuring social media ROI may not be perfect, it’s not impossible either. These three methods can help gauge what your small business is getting out of its social media commitment....

Jeff Domansky's insight:

You gotta know if you're measuring up and if your social market spending is paying off.

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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ | ClickZ

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ | ClickZ | Public Relations & Social Media Insight | Scoop.it

..Social.com lets marketers integrate CRM information from Salesforce.com with data held by social media companies. For example, a marketer buying targeted advertising on Facebook could combine the interests expressed by Facebook users with its own customer information in order to refine the audience for a campaign. The dashboard includes a "trending" word cloud that can help marketers identify topics or hashtags to which they can quickly tie sponsored stories, posts or tweets.

 

Speaking at a Salesforce.com customer day in San Francisco, Adam Bain, chief revenue officer for Twitter, called this "buying into the moment." Gordon Evans, vice president of product marketing for Salesforce.com, told ClickZ, "We can connect real-time social listening with ad campaigns. If a hashtag is trending and has positive social sentiment, you can buy ads against whenever someone uses that hashtag, via Twitter keyword targeting."...

Jeff Domansky's insight:

There are lots of social marketing innovations and this one - "buying into the moment" - is worth keeping an eye on if you're a larger brand.

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Passion Is Key To Finding Your Buyer Personas and The Secret To Selling Online

Passion Is Key To Finding Your Buyer Personas and The Secret To Selling Online | Public Relations & Social Media Insight | Scoop.it

With social selling, you’re no longer simply pushing information about products and services out to your audience. Instead, you’re discovering what they’re passionate about, which can lead naturally—organically—into a discussion of how you can solve a problem or improve their lives, and why your company is the right choice to help them,” Nimble CEO Jon Ferrara said recently, as I was researching technologies that enable this kind of social approach.

 

Building a socialized selling strategy involves completing the following three basic stages: Research: This stage is all about identifying your ideal customer – also called your Buyer Persona – then finding out what their fears are when buying your product: Content: This stage is all about creating content that speaks to the buyer persona you identified in the first step. Distribution: This stage is about getting the word out about your content, then using the results to refine future content.

Jeff Domansky's insight:

Here's all you need to know about social marketing: research; content; distribution. And the secret sauce is passion!

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Jos van Snippenberg's curator insight, May 3, 2013 1:45 AM

One piece towards The Ultimate Experience In Work

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5 Social Media Content Mistakes to Avoid | Business 2 Community

5 Social Media Content Mistakes to Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Although social media has been around for a few years, plenty of businesses and entrepreneurs still get it wrong. When planning your social marketing strategy and being active on social channels, avoid these 5 common content mistakes....

Jeff Domansky's insight:

Lots to learn from these social media mistakes of others.

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Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community

Choice Channels: The Platforms that Matter in Social Media Marketing Services | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Knowing which social media channels to use to build your brand and engage your audience is crucial. Study your market and your social media platforms to create social media solutions unique to your company....

 

In an increasingly “social” world, having the right communication channel for your company is more important than ever, and the list of social media platforms grows longer. The choices seem endless: Tumblr, Twitter, Facebook, Blogger, YouTube. These are just some of the channels dominating social media marketing services.

 

But which ones should you choose?

 

While any social media channel will be an extremely useful tool in your company’s inbound marketing strategy, there are a few broad trends you should be aware of. The type of social media solutions your company will want to use depends on the depth of your brand messaging and the demographics of the group being targeted. The latter can be a bit tricky, so analyzing the age, interests, and other characteristics of a company’s target market is an important first step in determining which social media channel to use.

 

A young, hip student is likely to spend more time checking out new content on Tumblr or Pinterest, and exploring predetermined pages on YouTube or Facebook. A more mature audience, however, is likely to be found on LinkedIn Groups and Google+ Communities....

Jeff Domansky's insight:

Social marketing is most effective when you keep it simple: the right channel, directed to the right people, at the right time, for the right ROI. See, I said it was simple! ;-)

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The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency

The Best Tools to Manage Your Next Social Media Campaign | V3 Kansas City Integrated Marketing and Social Media Agency | Public Relations & Social Media Insight | Scoop.it

Starting a social media campaign? Check out these top 32 tools that will help you manage the campaign, via Jamie Turner and Erik Qualman....

 

The e-book was so popular that our good friend Shelly Kramer suggested that readers of the V3 blog might benefit from it, too. So, with that in mind, here’s an excerpt that includes 32 of the most important tools to help you manage your social media campaign. (If you’re interested in downloading the entire e-book, just click 83 Top Social Media and Mobile Marketing Tools)....

Jeff Domansky's insight:

You're sure to find several tools to add to your social media toolbox here. An excellent overview and suggestions to help you manage your next social media campaign more effectively.

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39% of Small Businesses Get a Return On Investment From Social Media

39% of Small Businesses Get a Return On Investment From Social Media | Public Relations & Social Media Insight | Scoop.it

Small business owners are seeing a return on investment from social media. 81% have increased their time spent on social media or stayed the same....

 

Thirty-nine percent (39%) of small business owners are seeing a return on investment from social media. That is according to a recent survey by Manta, released just last week. Manta, an online small business community, surveyed more than 1,200 of its members to generate its quarterly Small Business Wellness Index, where these findings are from.

 

Now you might think that 39% isn’t so positive, if more than 60% are not seeing a return. However, let’s put it in perspective with the other findings of the survey. When you do that, the small business attitude toward social media looks far more positive. Consider these additional findings...

Jeff Domansky's insight:

As with any marketing campaign, in social media or not, plan your work and work your plan.

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Westbrack Marketing's curator insight, April 25, 2013 9:59 AM

My marketing company helps small businesses in Southern Minnesota.  What I know is that the businesses I help have seen social media help power up their brand, drive more traffic and create an awareness of their product lines.  The key is in the planning.  Social without strategy is like a snowmobile without gas (can you tell I live in MN?). 

Jeff Domansky's comment, April 25, 2013 1:55 PM
WM, I love the snowmobile analogy. Can you tell I grew up in Winnipeg? Now that I've lived in Vancouver so long, let's just say social marketing without a plan is like going out in the rain without an umbrella LOL. Thanks for the comment!
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The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms

The Small Business Owners's Guide to Speaking SEO | Index of SEO Terms | Public Relations & Social Media Insight | Scoop.it
Having difficulties sorting through the jargon in the SEO industry? "The Small Business Owner's Guide to Speaking SEO" will have you fluent in no time!
Jeff Domansky's insight:

Nice and practical guide to SEO for small business and anyone.

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Content Marketing That Works | Business 2 Community

Content Marketing That Works | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Content marketing is the new focus of digital marketing for practical reasons....

 

Internet marketers pay attention. Today’s experts have spilled the goods – the best SEO practices yesterday are not necessarily the best SEO practices today. With the Internet space increasingly becoming a part of everyday life, the competition has turned to producing the best web content that people will find useful and/or entertaining.

 

Quality content has been the direction set by Google since the beginning. Looking at the progressive changes in the Google algorithm, you can conclude that the search engine giant is serious about not wanting trash content on the web. The people who rely on the Internet for information and entertainment don’t want it either.

 

Transparency: the new priority The pervasive influence of social media and the influx of web content have made customers online more discerning about the content they consume. With the huge amounts of information and choices readily available for them on the Internet, customers have become more skeptical about believing everything they read and see online. Transparency has become of primary importance in the digital age of virtual reality, big data, and information webs. Thus, content marketing should be focused on building trust that leads to long-lasting relationships, which will ultimately and ideally lead to more conversions. Of course, it goes without saying that you also have to deliver on your promises and come up with a great product if you want your customers to trust you....

Jeff Domansky's insight:

Good overview of SEO and content marketing tips.

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Newspaper reporter is ‘worst job’ in 2013, study says | Poynter.

Study: Just four jobs are worse than being a newspaper reporter Poor job rating for news reporter only part of the story 2013 marks the 25th anniversary of the list.

 

...And while “newspaper reporter” has dropped down the ranks through the years, Lee said it’s been in the bottom half since the list’s inception. “There are reasons why newspaper reporter is at the bottom,” Lee said. “Some of them are reasons that really haven’t changed in 25 years and some of them are new phenomena.” Lee walked me through reasons old and new...

Jeff Domansky's insight:

Sobering but many will dispute this study.

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How to Support Mobile with your Website | Ian Cleary

How to Support Mobile with your Website | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

If you don’t have a mobile solution for your website/blog it is very likely that you are loosing business as a result of this.

Mobile is becoming increasingly important as a smartphone becomes the phone of choice for everyone.  It’s not even a phone any more, it’s a computer that you use sometimes for speaking!

In this article we discuss the options available for building a mobile version of our website....

Jeff Domansky's insight:

Ian Cleary offers a helpful overview of ways to "mobile-ize" your website.

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