Public Relations ...
Follow
Find
247.8K views | +200 today
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Are Your Facebook Friends Stressing You Out? (Yes) | The Atlantic

Are Your Facebook Friends Stressing You Out? (Yes) | The Atlantic | Public Relations & Social Media Insight | Scoop.it

Your (Facebook) friends may be stressing you out. And the more you have, the more stressed you may be.

 

Per a new report from the University of Edinburgh Business School, the more friends you have on Facebook -- or, perhaps more accurately, the more "friends" you have on Facebook -- the more stressed you're likely to be about actually having them. The finding, which is similar to one determined last year, is nice as a headline: It's both unexpected (friends! stressing you out! ha!) and ironic (the currency of the social web, taking value rather than adding it!). What's interesting, though, is the why of the matter: the idea that, the report theorizes, the wider your Facebook network, the more likely it is that something you say or do on the site will end up offending one of that network's members. The stress comes from a kind of preemptive, pervasive sense of propriety. Unsurprisingly, per the study's survey of more than 300 Facebook users, "adding employers or parents resulted in the greatest increase in anxiety."...

 

[This is the most thought-provoking read I've had in several months. Here are a few more pull quotes to whet your appetite:

 

"Facebook used to be like a great party for all your friends where you can dance, drink and flirt," said Ben Marder, an early career fellow at Edinburgh and the author of the report. "But now with your Mum, Dad and boss there the party becomes an anxious event full of potential social landmines."

 

"Which is another way of saying that Facebook is George Costanza's worst nightmare: It enforces, second by second, the collision of worlds."

 

"Facebook's power, and its curse, is this holistic treatment of personhood. "

 

"Suddenly, Work You is the same as Family You is the same as Friend You (is the same as Gym You is the same as Cooking Class You is the same as Trip to Thailand You is the same as Road Trip You is the same as Words With Friends You is the same as Happy Hour You)."

 

"The You itself -- which is to say, you yourself -- gets flattened, condensed, homogenized. Contextual personhood gives way to comprehensive personhood. You become, for better or for worse, universal."

 

~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The 3 Key Ingredients For Successful Content Marketing | Fast Company

The 3 Key Ingredients For Successful Content Marketing | Fast Company | Public Relations & Social Media Insight | Scoop.it

We're talking content marketing, the marketing rage du jour that's also known as brand journalism, branded content, or business story telling, among other names.

 

...So what’s the big deal about content marketing?

 

As advertising has lost some of its effectiveness in a world where the average person is bombarded by some 3,000 brand impressions a day, according to research firm Altimeter Group, it needs to work in concert with other media, including company–created content and user-generated content. Content marketing in its most basic definition is content a brand owns and/or publishes that involves no media buy, according to Altimeter.

 

That of course is the baseline. To be truly effective, content marketing, as Pulizzi and Rose emphasized at the Content Marketing World event, also needs to tell a story that helps people engage with a brand. Moreover, it can’t be a one-shot wonder but requires an ongoing commitment, or as Rose put it, “Content marketing is a marathon, not a sprint.”...

 

[Wendy Marx reflects on content marketing today and tomorrow in Fast Company ~ Jeff]

more...
No comment yet.
Rescooped by Jeff Domansky from PR :: Change for the better_Carla Bulhões
Scoop.it!

THE FUTURE OF DIGITAL [SLIDE DECK] | Business Insider

THE FUTURE OF DIGITAL [SLIDE DECK] | Business Insider | Public Relations & Social Media Insight | Scoop.it
It's not going to be mobile-only...

 

[This is a very powerful presentation on the future of digital. It impacts marketing, PR and every business. ~ Jeff]

 

 


Via Carla Bulhões
more...
No comment yet.
Rescooped by Jeff Domansky from Transmedia: Storytelling for the Digital Age
Scoop.it!

Da Vinci on Transmedia

Da Vinci on Transmedia | Public Relations & Social Media Insight | Scoop.it

Simon Staffans: "[...] even though we’re closing in on half a millennia since Leonardo died at Clos Lucé, so much of what he thought and taught is applicable today. It’s even possible to directly relate some of the truths he spoke to the multiplatform transmedia cross media world of today" ...

 

[Transmedia storytelling genius from a Renaissance genius ~ Jeff]


Via The Digital Rocking Chair
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Shopping Gets Personal | Smithsonian.org

Shopping Gets Personal | Smithsonian.org | Public Relations & Social Media Insight | Scoop.it
Retailers are mining personal data to learn everything about you so they can help you help yourself to their products.

 

Black Thriday is over. So is Small Business Saturday and Cyber Monday. Today, in case you didn’t know, is either Green Tuesday or Giving Tuesday, depending on whether you feel like eco-shopping or giving to charity.

 

Not sure what tomorrow may bring (How about Weird Relative Gift Wednesday?), but I suppose shopping does feel less chaotic if someone’s organizing it into theme days, although that doesn’t always stop it from devolving into a contact sport.

 

Can you imagine American shoppers embracing something like iButterfly, a mobile app popular in Asia where customers earn coupons by tracking down virtual butterflies with their smartphones?

 

Me neither.

 

In the U.S., it’s about cutting to the chase and here the chase is after the sweetest deals, pure and simple, without having to bother with running after faux flying insects. And retailers have ratcheted up the competition, using the latest tracking technology to closely monitor their competitors’ pricing decisions and undercut them, in close to real-time, on their own websites. When Best Buy, for instance, published advertising saying it would be selling a $1,500 Nikon camera for $1,000, Amazon responded on Thanksgiving morning by cutting its price for the same camera to $997....

 

[Smithsonian offers a valuable marketing context for Black Friday shopping phenomena ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Be an Information DJ | Harvard Business Review

Be an Information DJ | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
How ideas go viral....

 

...Significantly, we're finding out that what makes ideas contagious has more to do with how we think about ideas than what we want to achieve with them. The "virality" of ideas is driven by people liking and passing on information specifically because we think others will enjoy or appreciate it.

 

Buzz is extraordinarily important because as social beings humans crave communication, and buzz spreads ideas like wildfire. In science, we like to use the word meme, a concept given to us by evolutionary biologist Richard Dawkins. Like genes, ideas must be replicated and passed on — or they die. When ideas become memes, they have the power to change people's minds, in fact to change our culture (and certainly a workplace). Consider how we think about the phrase "47 percent" now and a few months ago.

 

Memes are ideas, and ideas aren't ideas without people....

 

It occurred to me that mentalizing this way is similar to what a DJ does when listening to music: He doesn't just think about which music he wants to be listening to, he thinks about how different groups of people would respond to the songs he is considering. He has their interest in mind, not just his own. Buzz happens because we're "information DJs": we take in information and enjoy it but at the same time we also think about whom else might like it as well....

 

[In the Harvard Business Review, Matthew Lieberman shares some intriguing ideas about "information DJs" and how to create buzz. ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

“I’m Too Sexy for my Rockets”: When Sarcasm Doesn’t Translate | The Spin Within

“I’m Too Sexy for my Rockets”: When Sarcasm Doesn’t Translate | The Spin Within | Public Relations & Social Media Insight | Scoop.it

I would imagine most of you are familiar with The Onion, an entertainment newspaper and website featuring satirical articles reporting on international, national, and local news. Past headlines have included: Obama: ‘Second Term Will Be Like Breaking Bad Times Homeland Plus The Sopranos’, Retiring Fireman Ed To Spend Sundays Being Loud, Obnoxious Asshole At Home, Man Googles Matt Damon’s Address Because, Well, He’s Crazy And Wants To Murder Him and New McDonald’s Sandwich Offers Free Wi-Fi.

 

An Onion article published on November 14th has thrown one of my favorite news outlets into the international media spotlight. Kim Jong-Un Named The Onion‘s Sexiest Man Alive For 2012 reported…

 

[THE  ONION always makes my eyes water LOL ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

ICOA and Google: The Impact Of News, That Wasn’t… | The Pollack PR Marketing Group Blog

ICOA and Google: The Impact Of News, That Wasn’t… | The Pollack PR Marketing Group Blog | Public Relations & Social Media Insight | Scoop.it
The shady individual who put up a faux press release on PRWeb about Google acquiring ICOA, the “neutral host” broadband wi-fi provider, for $400 million, got away with it long enough for several news organizations, now red-faced, to have picked up...

 

... the fake news release and distributed it. Also, long enough for a short-lived, but significant bump (a fivefold increase), in ICOA stock and for someone to pocket the profits before the stock plummeted again very quickly upon discovery.


In the wake of it all, ICOA said the story was a hoax, Google declined to comment, several high profile news publishers got egg on their faces, among them Associated Press, TechCrunch and The Washington Post — publications that ran the story and later had to issue retractions and PRWeb was forced to issue a mea culpa of sorts, an embarrassing apology after posting false news....

 

[The challenge of fact checking in a 24 x 7 news cycle ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Best Social Media Outlets | Smart Media Tips

The Best Social Media Outlets | Smart Media Tips | Public Relations & Social Media Insight | Scoop.it
Any well rounded SEO effort should include social media. But what is the actual effect of these efforts on Google organic SERP rankings?

 

That was the question behind our test. We created 6 small business-type websites in 6 large US cities.

 

After 10 months, we began promoting 5 of the sites with social media activities. Each site was promoted with a single unique social media activity, except one which was left alone for comparison’s sake.

 

We used the following social media activities for promotion: adding Google followers, adding 1 votes in Google, Tweeting and Retweeting the site, adding Twitter followers to a linked account, and securing Facebook likes and shares. Each activity was directed at one and only one site.

 

With the exception of the site with a linked Twitter account to which we added 1000 followers, and the control site with no activity, all the sites saw an increase in rankings, proving that social media promotion is effective. But the site promoted with Google saw an average 14.63 ranking position increase over several search phrases! That’s a huge jump, and it underscores the value Google places on its own social network....

 

[Small sample but interesting test of the impact of social media channels ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Copywrite, Ink.: Chasing Content: B2B Doubles Down On Ineffective | Rich Becker

Copywrite, Ink.: Chasing Content: B2B Doubles Down On Ineffective | Rich Becker | Public Relations & Social Media Insight | Scoop.it

...Setting the right objective is a simple concept that eludes many marketers.

 

There are dozens of ways to slice strategic communication, but let's start with one — the most obvious. Marketers ought to be less concerned with brand awareness and more concerned with brand integrity.

 

Brand integrity means that not only do people know who you are, but also what you do and, ideally, that you do it well. Awareness alone is futile. Ergo, Gen. Pertraeus has more brand awareness now than at any time in his career. The scandal ought to be a footnote in his career and not the other way around. It might have been a footnote too, but awareness has eclipsed any previous integrity that reached a smaller audience.

 

The point is what we communicate is ten times as important as how much we communicate. And what we communicate ought to be based solely on the objectives of the company....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Calculate the Value of a Like | Dan Zarrella

How to Calculate the Value of a Like | Dan Zarrella | Public Relations & Social Media Insight | Scoop.it
Do the math....

 

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

 

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter....

 

[Dan Zarrella even provides a calculator tool. No excuse for not measuring ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

5 Lessons From the Best Example of Content Marketing Ever? | Jay Baer

5 Lessons From the Best Example of Content Marketing Ever? | Jay Baer | Public Relations & Social Media Insight | Scoop.it
McDonald's Canada has answered more than 10,000 questions posed by their customers to create perhaps the greatest content marketing program ever.

 

Marketers sometimes say things to me like, “Well, nobody in our industry is doing that kind of robust content marketing, so why should we start?”

 

Here’s the deal.

 

Your industry doesn’t matter. What matters is that big companies are embracing big content, and in so doing they are changing the expectations of YOUR customers, whether you like it or not. It doesn’t matter whether anyone in your industry is doing real-time Twitter response. Major companies are doing it, and thus are training consumers to think of Twitter like a telephone. It doesn’t matter whether anyone in your industry is answering every customer question publicly. Major companies are doing it, and thus are training consumers that the era of self-serve information is truly upon us....

 

[Jay Baer offers a good take on the importance of content marketing ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creativity In PR: Resourcing Seen As Biggest Barrier | Holmes Report

Creativity In PR: Resourcing Seen As Biggest Barrier | Holmes Report | Public Relations & Social Media Insight | Scoop.it
Resourcing is seen as the biggest barrier to innovation in PR, according to the new Creativity in PR study.

 

Overwhelmingly, lack of time was cited as the biggest barrier, at 65 percent overall with little difference between in-house and agency.


Other major barriers include lack of budget (48 percent), overworked staff (37 percent), and a lack of clear creative objectives (33 percent). A quarter also blamed a lack of understanding between agency and client.


"The recurring references in the study to 'lack of time' impacting creativity are a critical factor and an issue for clients and agencies alike to wrestle with," said study co-author Claire Bridges, founder of NowGoCreate. "The PR industry is expected to deliver killer ideas often in extremely short timeframes, and to do it thoughtfully and brilliantly takes time."...

more...
No comment yet.
Rescooped by Jeff Domansky from Corporate, Employee and Marketing Communication
Scoop.it!

Distill Your Message to as Few Words as Possible | Inc

Distill Your Message to as Few Words as Possible | Inc | Public Relations & Social Media Insight | Scoop.it
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

 

[Sage advice ~ Jeff]


Via Barb Lack
more...
Karen Dietz's curator insight, November 28, 2012 6:00 PM

I love this piece! Thank you fellow curator Jeff Domansky @PR Coach for finding and sharing this. 


Why do I like it so much? Because even with biz stories we often get too wordy, complicated, and detailed.


So this article is a reminder to Keep It Simple Sweetie (KISS). Here's what the author, Jim Hoffman says at the end of the article: "There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most important about those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out." 


That's the essence of great biz storytelling -- finding your key message / most pimportant point that is short, sweet and to the the point. Once you have your key message, extraneous details fall away and you are left with a crisp elegant story.


Read more about how to go for simplicity.


Link to the original article: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Scooped by Jeff Domansky
Scoop.it!

Irish broadcaster RTE to give reporters iPhone kit bags | Media news | Journalism.co.uk

Irish broadcaster RTE to give reporters iPhone kit bags | Media news | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it
The kit bags, containing microphones, lighting, lenses, adaptors and a tripod, will enable reporters to record and edit or livestream high-quality video and report for radio...

 

Ireland's national broadcaster RTE is to issue 'grab bags' of kit for iPhone reporting, containing iPhone accessories such as a tripod, lenses and microphones.

 

The TV and radio broadcaster has already issued 120 iPhones to reporters, and will now hand out 15 kit bags to help journalists use the smartphones to shoot and edit broadcast-quality video audio and images, plus livestream footage, Glen Mulcahy, production development manager for news at RTE, told Journalism.co.uk.

Mulcahy, who trains and blogs about mobile journalism, has selected the kit for the "grab bags".

 

"It is a solution that will allow someone to shoot some video content that's stable, edit it within the phone and send pictures from the phone by FTP so they are not compressed as they are if you send them by email," he said.

 

The equipment will also enable reporters to livestream video, with return sound so they can hear the studio, and use Luci Live, which turns a smartphone into a broadcasting device feeding quality audio directly into a radio studio....

 

[A must-have kit for PR, content marketers and other content producers ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 Tools to Simplify Your Social Media Marketing | Social Media Examiner

3 Tools to Simplify Your Social Media Marketing  | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Social Media Tools: Here are three tools to better manage your online comments and conversations, Facebook and Pinterest marketing.

 

Are you looking for powerful tools to manage your social media efforts?

 

How do you keep up with blog post comments, responses to LinkedIn status updates and Twitter interactions?

 

Social relationship management is about managing these relationships. And you need the right tools to help.

 

In this article, I’ll show you 3 new social media tools to help manage your online relationships and grow your presence on social media platforms....

 

[Ian Cleary offers really helpful tps for managing your social media channels. ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How To Miss A Huge Social Media Opportunity | Rohit Bhargava

How To Miss A Huge Social Media Opportunity | Rohit Bhargava | Public Relations & Social Media Insight | Scoop.it

As a creative marketing guy, I love a good idea. In fact, I’ve spent many hours sitting in conference rooms brainstorming with teammates to come up with them. So when I first saw Verizon Wireless’ big new campaign called Share America – I was instantly engaged. It is a great concept involving an up and coming band (Hot Chelle Rae), a tour bus, multiple cities, and a concept to unite people across America by inviting them all to sing one of the most iconic holiday songs ever: Jingle Bell Rock. The video was just released on their Facebook page this weekend and has already racked up more than 25,000 likes and been shared nearly 7000 times.

 

The YouTube version is taking off more slowly, with just 1000 views to date (but will likely pick up in the coming days). The problem with the campaign is that it makes the same mistake that many brands are making today with social media … they forget about the power of the people involved to create engagement and help the campaign succeed.

 

Verizon isn’t the only brand to miss this opportunity. It happens all the time. So in an effort to use their campaign as a learning moment, here are five suggestions that could have amplified this campaign and used social media far more effectively to involve the people behind the video and make their shared passion for the project a much bigger word of mouth driver for others to engage in it....

 

[Rohit Bhargava shares valuable social media lessons and insight for brands ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Benefits of Poetry for Professionals | Harvard Business Review

The Benefits of Poetry for Professionals | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
Even avid readers may be missing a genre valuable to their personal and professional development.

 

...I've written in the past about how business leaders should be readers, but even those of us prone to read avidly often restrict ourselves to contemporary nonfiction or novels. By doing so, we overlook a genre that could be valuable to our personal and professional development: poetry. Here's why we shouldn't.

 

For one, poetry teaches us to wrestle with and simplify complexity. Harman Industries founder Sidney Harman once told The New York Times, "I used to tell my senior staff to get me poets as managers. Poets are our original systems thinkers. They look at our most complex environments and they reduce the complexity to something they begin to understand." Emily Dickinson, for example, masterfully simplified complex topics with poems like "Because I could not stop for Death," and many poets are similarly adept. Business leaders live in multifaceted, dynamic environments. Their challenge is to take that chaos and make it meaningful and understandable. Reading and writing poetry can exercise that capacity, improving one's ability to better conceptualize the world and communicate it — through presentations or writing — to others....

 

[Poetry in PR or your business? You may not want to present this idea to the CEO just yet. But if it gets results, it's a winner. A tantalizing and poetic approach to management. ~ Jeff]

more...
Gamo-science's curator insight, May 20, 2013 2:26 PM

Huir de este mundo con la tinta olvidada de la mente...

Scooped by Jeff Domansky
Scoop.it!

20 Questions to Ask Yourself Before Adding Social Media to Your Marketing

20 Questions to Ask Yourself Before Adding Social Media to Your Marketing | Public Relations & Social Media Insight | Scoop.it
Should every company engage in social media? I don't think so. Companies should first ask themselves these 20 questions to see if social media will benefit their business.

 

...Whether to engage in social media marketing depends on whether it can…

*  Save you money.
*  Make you money.


If social media isn’t going to accomplish one of those two goals, then you have no business engaging in it. Why? Because participating in social media is expensive. I know everyone talks about how cheap it is … but they are not thinking like business owners. They’re thinking like people who only know how to open a YouTube channel account or sign you up on Twitter. Sure, creating an account on many of the social media tools and networks is free. But that’s where free ends....

 

[Sage advice BEFORE you jump into social marketing ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

From Melbourne, a new ‘mandate’ for PR | Argyle Communications

From Melbourne, a new ‘mandate’ for PR | Argyle Communications | Public Relations & Social Media Insight | Scoop.it

800 delegates from 29 countries reach consensus – but how can we make it matter?


Last week’s World Public Relations Forum in Melbourne earned attention beyond the PR profession, becoming the number one trending topic on Twitter in Australia on November 20th. While Twitter fame is fleeting, the legacy of the forum may last much longer, as more than 800 delegates from 29 countries unanimously endorsed a bold new ‘mandate’ statement for the role and value of public relations today.


The ‘Melbourne Mandate’ – the product of a year of consultation and deliberation by the Global Alliance for Public Relations and Communication Management – speaks to the role of public relations in three spheres:
*  The definition of an organization’s character and values;
*  The building of a culture of listening and engagement; and
*  The instilling of responsibility in both organizations and individuals, reconciling our distinct and potentially conflicting duties to our organizations, our profession, our society and our own consciences....

 

[Fresh thinking about PR from the World Public Relations Forum. Worth exploring]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Ways to Improve Your SEO by Using Competing Sites | Smart Media Tips

Ways to Improve Your SEO by Using Competing Sites | Smart Media Tips | Public Relations & Social Media Insight | Scoop.it

Unless you’re ranked in each of the top 3 slots for each of your main keywords in the search engines the chances are your website has a number of competitors who are taking a large slice of the search engine traffic that you are targeting.

 

If you’re just getting started and barely have a presence then they probably have almost the whole slice of traffic that you want! What if there was a way to take advantage of their success and bring a few of those precious customers on to your website?

 

By using blog commenting as part of your SEO strategy you can!...

 

[Smart SEO strategy ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Conversation Agent: Why Have a Content Strategy? | Valeria Maltoni

Conversation Agent: Why Have a Content Strategy? | Valeria Maltoni | Public Relations & Social Media Insight | Scoop.it
Content allows you to build an audience, attract customers through opt-in (vs. the old opt-out tactics), and create advocates on behalf of your business or brand.

 

In addition to planning for those milestones, you will need to plan content for each phase of the buyer's journey.

 

With traditional media, you used to be able to "borrow" the audience media channels built. You paid to rent eyeballs and ears with TV, print, even digital, and radio advertising and promotions. They had the audience, not you. You got to interrupt it in exchange for money.

 

In social media, you can go direct to customers and prospective customers. However, the media or channels are mere tools, they don't come with an audience you can buy, although many are selling you one. The best audience in social is the one you build.

 

That's where a content strategy comes in....

 

[Fresh thinking on content strategies from Valeria Maltoni ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Key Mistake Undermining Your Pitch | Harvard Business Review

The Key Mistake Undermining Your Pitch | Harvard Business Review | Public Relations & Social Media Insight | Scoop.it
You won't be persuasive if you haven't done your homework.

 

...Innovators and intrapreneurs believe that their job is to build the best possible innovations within time and budget constraints. This is demonstrably false and counterproductively naive. Their job is to build the best possible innovations that their managements will enthusiastically, not reluctantly, support. The answer(s) to "What would it take to change your mind?" had better be known before the meeting's first PowerPoint/Keynote slide appears.

 

There is a powerful and singular exception to this. The CMO may loathe the idea, the new product council may hate your designer's guts, a rival business unit may fear you as an internal threat — but the surest way to "change their minds" is to have a real, powerful and desirable customer or client for your proposed innovation. Nothing is more persuasive and compelling than a customer who's expressed passion, enthusiasm and a willingness to pay for an innovation....

 

[Michael Schrage shares valuable insight into what it takes to sell-in innovations ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Seven Metrics PR Should Track to Gain Respect | Spin Sucks

Seven Metrics PR Should Track to Gain Respect | Spin Sucks | Public Relations & Social Media Insight | Scoop.it
The CEO of Muck Rack recently listed four reasons the PR industry gets no respect.

 

...But, here’s the thing: I’m not so numbers driven I don’t recognize the need for the more, shall we say, light metrics. It is very difficult to measure brand awareness and the effectiveness of traditional PR.

 

Because of that, we have to find ways to measure our efforts in ways that are meaningful to the executives paying us.

 

I’ve broken down the types of things you can measure by light (brand awareness) and data-driven (business objectives). This is long. My apology…hopefully you can just cherry pick what makes most sense for your planning....

 

[Gini Dietrich writes about the PR measurement challenge ~ Jeff]

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Creativity In PR: Talent And Toolkit Point To Gap Between Culture And Creativity

Creativity In PR: Talent And Toolkit Point To Gap Between Culture And Creativity | Public Relations & Social Media Insight | Scoop.it
The Creativity In PR study reveals a gap between an industry that views creativity as a core skill, and a culture that does not deliver consistently.

 

Asked to rate the importance of creativity in their day-to-day work out of 10, almost a third of respondents opted for full marks, and around two-thirds said 8 or higher.


This reinforces the finding revealed earlier this week, acknowledging creativity as a fundamental skill (95 percent), with most respondents considering themselves creative (89 percent).


However, almost half of all respondents replied that creativity is only involved in half of their day-to-day work or less - which perhaps helps to explain the gap between the perception of creativity, and the reality of its day-today impact on the profession.


These results, say co-author and NowGoCreate founder Claire Bridges, suggest "a lack of adoption of working practices to deliver creativity consistently."...

 

[This report is a source of interesting ideas to improve creativity in PR ~ Jeff]

more...
No comment yet.