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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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The Long Tale

The Long Tale | Public Relations & Social Media Insight | Scoop.it
New homes for stories that fall between a book and an article...

 

...There are other new places where the long article-cum-short book has a chance. Sites like Longform.org and Longreads.com are compiling richer and more thorough stories, and Byliner’s own website, Byliner.com, is updated daily with summaries and links to literary nonfiction works, some published decades ago, available for free. The site currently points readers to more than ten thousand stories. Bryant describes Byliner.com as “curatorial,” to use the phrase du jour, as the site guides users toward worthy long-form material. It links to sites where the pieces are already available, or to pieces that authors have asked it to include. The owners talk about it as a “discovery engine” for finding authors you like, sort of like Pandora finds music. The site is also, of course, a distribution platform for Byliner Originals and generates a small amount of money when a user buys a book off of the Byliner site on Amazon. Eventually, the plan is to pursue advertising and sponsorship opportunities. But Byliner has other sources of funding, including an angel investor, says Bryant, a “social media Silicon Valley person....”

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Best news network on TV? According to ex-CNN chief’s poll, it’s Fox News

Best news network on TV? According to ex-CNN chief’s poll, it’s Fox News | Public Relations & Social Media Insight | Scoop.it
What's the best cable news network on television? According to a recent telephone survey conducted by Poll Position, a company headed by former CNN president and news chief Eason Jordan, it's Fox News.
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Infographic: Top PR Campaigns - A History

Infographic: Top PR Campaigns - A History | Public Relations & Social Media Insight | Scoop.it
Check out this infographic for a brief history of top PR campaigns. Their success indicates that the principles of PR remain the same.
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PR's New Best Friend: Social-Media-Savvy Journalists | Digital - Advertising Age

Call it new-school PR. Today, PR pros are drooling over the journalist or news organization with the most followers on Twitter.

 

Remember that guy who caught Derek Jeter's 3,000th home-run ball, politely gave it back to the Yankee and was showered with gifts that amounted to an unaffordable sales tax? Miller High Life offered to pick up the tab. And though other brands were also capitalizing on the news, the beer brand's coverage might have been the most prominent -- all thanks to one journalist's considerable Twitter following.

 

Call it new-school PR....

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Conversation Agent: If You Missed This...

Conversation Agent: If You Missed This... | Public Relations & Social Media Insight | Scoop.it
What you're paying attention to is a choice. As Seth says in this video, the Internet is this giant cocktail party where thousands and thousands of people are busy with activity to keep score: Who's talking about me today?

 

Brilliant reminder from Valeria Maltoni, and Seth Godin, that it's the "real" relationships that count!

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Infographic: Generational Media Usage by Time of Day | Ad Age Stat - Advertising Age

Infographic: Generational Media Usage by Time of Day | Ad Age Stat - Advertising Age | Public Relations & Social Media Insight | Scoop.it
A new study by Magid Generational Strategies breaks down who's using what media at what time of day.
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You’re a #PR Crisis Manager, But Are You a Pre-Crisis Doctor? | Deirdre Breakenridge

PR professionals are familiar with the crisis drill, because we’re called upon when crisis strikes and we’re prepared with our crisis plans in place.

 

Today, executives realize that crisis takes precedence, as their companies are in the public’s critical eye, their brands are the topic of constant conversations and communication travels more quickly than ever before through social media channels.

 

The difference between the PR crisis manager and the pre-crisis doctor is the ability to use the very channel that causes the crisis, to prevent the situation from either starting or spiraling out of control. It’s one thing to prepare how you would manage the situation but it’s an entirely different strategic process to try to prevent it from happening. Today we’re able to scan, monitor and respond more proactively to all different types of media, including the negative conversations in social media communities. There should be no waiting or hesitation. If two hours of crisis goes by, then those two hours have the potential to lead to serious reputation issues and damage....

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Publicists Trick Google News Into Promoting P.R.

News Hawks Review is not about hawks, it's P.R.

 

The Los Angeles Times recently flagged a troublesome trend at Google News. After an abundance of glowing coverage about the California Central Basin's new recycled water system started showing up in Google News, The Times found proof that the search giant had been duped by a site called News Hawks Review.

 

Sam Allen (a human journalist) reported on Tuesday that Google News (a mixture of human and robot journalists) had included content produced by a corporate communications firm in their collection of news sites. Google promptly reacted by pulling the site out off of their list of trusted news sources....

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State of the Media: Print is still relevant. No, really. It is.

State of the Media: Print is still relevant. No, really. It is. | Public Relations & Social Media Insight | Scoop.it
Been having some interesting discussions with social media marketing/techdev types the past few weeks and I've come to realize that the SM industry is about as inbred as an industry can get. That's not good.

 

Here's the background:

I am still very tied into the old media world through very deep relationships. I have good friends that not only work for newspapers, they own them. 5 years ago these friends saw they businesses crumbling but they still thought there was a chance to turn it around and the SM was just a fad. Today it is quite different. They understand they were wrong now, but they still don't understand how to put it into the context of their audience... because the SM industry doesn't care about context. They care about selling stuff... through relationships. In other words, an industry built on Amway marketing philosophy....

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Did They Win Playing PR Blame Game?

An interesting story about putting the PR blame where it really belongs. It started when I read a whining complaint from a high tech entrepreneur.

 

...I decided to look at Cabulous’ past PR efforts and do a quick analysis to figure out why it never got its fair share of media coverage. It looks like such an interesting product and story.

 

Their PR problems were painfully obvious....

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Want to correct misinformation? Try doing it with a graphic

Want to correct misinformation? Try doing it with a graphic | Public Relations & Social Media Insight | Scoop.it
A new study finds that a correction that does its work in visual form is more likely to be accepted.

 

At this point, we pretty much take for granted the power of graphics to help journalists explain — stories, concepts, context. What we pay less attention to is graphics’ power to persuade. But that could (and, maybe, should) be changing. A new paper (pdf) on motivated reasoning and political misperception — the latest from political science professors Brendan Nyhan, of Dartmouth, and Jason Reifler, of Georgia State — suggests that graphics can also provide a powerful, and perhaps essential, way of counteracting misinformation. In the political world, in particular — but presumably in the broader sphere, as well....

 

Facinating implications for PR, marketing pros too...

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Twitter offers analytics to try and prove its value

Twitter offers analytics to try and prove its value | Public Relations & Social Media Insight | Scoop.it
Twitter's launch of an analytics dashboard that shows who is interacting with a site's content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries...

 

As Twitter has become an increasingly important part of the media strategy for content producers such as newspapers, TV networks and other media players, measuring the impact of a tweet has become even more important — so that those companies can show that spending time on Twitter has actual business value in terms of driving traffic and engagement. Until now, using analytical tools like Bitly’s link-tracking and Chartbeat’s dashboard have been the only way to do this, but Twitter has just thrown its own offering into the ring: an analytical tool-kit the company announced on Tuesday that can track tweets and links across the network.

 

In many ways, what Twitter is releasing — in a rollout that will see certain corporate partners of the service get access to the analytics, followed by a broader public launch over the next few weeks — is Twitter’s version of the analytics that Facebook provides for users of both its pages and the ubiquitous “like” button. Just as brands and publishers use those tools to track who is engaging with their content via Facebook, Twitter’s dashboard shows who is interacting with a site’s content either by tweeting or retweeting a link to it, or by using the Twitter button the company offered for websites and publishers since last year....

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The British are coming: Guardian hits U.S.

The British are coming: Guardian hits U.S. | Public Relations & Social Media Insight | Scoop.it

Interesting development for PR, journalism...

 

The left-leaning British newspaper has unveiled Guardiannews.com, the beginning of an effort to carve out a footprint in American cyberspace.

 

The Guardian has launched its U.S. website, marking the left-leaning British newspaper's latest attempt to expand its footprint in the American market and score advertising dollars out of its substantial U.S. readership.

 

Guardiannews.com, which went live Tuesday morning, is just “the beginning of our efforts, not the reveal of a finished product,” wrote Janine Gibson, editor in chief of Guardian US, in a blog post.

 

Based in New York, the new outpost has hired former New York Times writer and editor Robert Mackey and will bring on a team of other writers, technologists and editors. The aim is to “combine the Guardian's internationalist, digital journalism with American voices and expertise,” and draw on the paper's reporters around the world, Ms. Gibson wrote....

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Calling the beginning of a story a ‘lede’ is just another form of nostalgia | Poynter.

A Sunday morning tweet from NYU’s Jay Rosenprovoked a conversation about why journalists call the opening of a story a “lede.”

 

Jennifer Connic, a social media producer at NJ.com, tweeted, “I kind of like lede still. I can’t describe why, but I do. Maybe it’s my newspaper roots.” Steve Buttry responded, “I don’t think you should spell it ‘lede’ unless you can remember how molten lead smells. I can, and I don’t...”

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What Can Advertising Learn From PR When It Comes to Social Media?

Public Relations vs. Advertising. Earned media vs. Paid media. Huge budgets vs. tiny ones. Advertising and Public Relations have been engaged in a love-hate relationships for decades. What’s more effective? What offers better ROI? How should they work together? Should they work together?

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The 4 Types of Content Metrics That Matter

The 4 Types of Content Metrics That Matter | Public Relations & Social Media Insight | Scoop.it
In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform.

 

Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. Content cannot be measured with a single metric, because no one data point can successfully or satisfactorily tell you whether your program is working. Instead, you need to create an array of metrics that are selected from four primary buckets...

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Many media types live in the land of Twitter, but most regular people don’t

Many media types live in the land of Twitter, but most regular people don’t | Public Relations & Social Media Insight | Scoop.it
Media types love social networking. It’s a way of demonstrating how much we “get it.” Except, sometimes, we don’t.

 

...Where is this Twitter? Was it anywhere close to the earthquake’s epicenter in Mineral, Va.? The people who live in Twitter — do you think that they often consort with the people who live in Facebook, another strange and wonderful land that often appears in the news?

 

Media types love social networking. Love using it, love finding sources with it, love analyzing it, love writing about it, love love love. It’s a way of demonstrating how much we “get it.” Except it can also demonstrate that we don’t....

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“A Vast Wasteland Revisited”: A Berkman Center discussion on the state of television and media

“A Vast Wasteland Revisited”: A Berkman Center discussion on the state of television and media | Public Relations & Social Media Insight | Scoop.it
Fifty years after Newt Minow's famous speech to America's young television industry, has the vast wasteland only gotten vaster?

 

On Monday, an all-star group of speakers gathered at Harvard Law School to consider a phrase first spoken 50 years ago. It was on May 9, 1961 that Newt Minow, then the young head of the Federal Communications Commission, gave what would be called the Wasteland Speech...

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Freedom of the press applies to everyone -- yes, even bloggers

Freedom of the press applies to everyone -- yes, even bloggers | Public Relations & Social Media Insight | Scoop.it
Police across the country have been arresting people for taping them with cellphones, but a recent decision by the First Circuit Court of Appeals makes it clear that such behavior is protected by the First Amendment, and that people doing this are...

 

If there’s one thing that events such as the recent riots in Britain and protests in California have shown, it’s that mobile devices and social tools like Twitter and YouTube have effectively made everyone into a journalist, something we have argued in favor of at GigaOM. But not everyone likes this trend, and we’re not talking just about professional journalists — police forces across the U.S. have been arresting and prosecuting people for photographing or videotaping them, even in public places. And while the American Civil Liberties Union fights to have one such law struck down, a recent high-level court decision has championed the rights of bloggers and “citizen journalists” when it comes to freedom of the press....

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What Journalists Are Losing Out On By Not Taking Ownership Of The Internet

If journalists don’t stand up to take ownership of this exciting new medium and build great things on it, the engineers and the MBAs will. In the news businesses that will emerge, journalists will continue to remain at the bottom of the Excel sheet of layoff-ability.

 

That is indeed what has been happening, when a lawyer builds the web’s most important technology news site (Michael Arrington – Techcrunch) or two engineers build the most exciting magazine App for tablets and phones (Flipboard). A former equity research analyst edits one of the most popular business news websites (Henry Blodget – Businessinsider). Journalists of the traditional mould don’t quite dictate things in these companies....

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News executives say mobile delivery future of news - CBS News

News executives say mobile delivery future of news - CBS News | Public Relations & Social Media Insight | Scoop.it
News executives say mobile delivery future of news...

 

It's a mad, mad, mobile news world and publishers better dial in quickly.

 

News executives opening the Associated Press Managing Editors meeting in Denver on Wednesday said mobile news delivery offers newspapers and other media companies a good opportunity to make money in the digital world.

 

Tom Curley, The Associated Press' president and CEO, said media companies lost revenue opportunities with the Internet but have a chance to change that with mobile....

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Public Relations: More Bad PR for News Corp. Shows Lingering Effects of Unethical Behavior

Murdoch-owned News Corp. is making headlines again this week, further demonstrating that unethical behavior does not pay.

 

The mother of a terrorism victim filed a lawsuit yesterday accusing the News of the World of hacking her son’s phone after his death. The lawsuit is the first legal action filed by a relative or victim of the 7/7 London train bombings, according to the Huffington post, but it probably won’t be the last....

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Media Influence In The Networked Age | Charlie Beckett

Charlie Beckett's post is a must-read...

 

...That is a very broad brief, but luckily, that is what I spend my time thinking about. I spent 20 years as a traditional TV journalist making documentaries and editing news programmes at the BBC and ITN before setting up Polis, the media think tank at the LSE five years ago. When I joined ITN in 1999 they had one Internet terminal that you had to ask to use. Mobile phones were rationed. Now my iPhone has more computing power than the whole BBC newsroom a decade ago. And remember Moores Law that means computing power doubles every 18 months. So whatever is changing now will probably change again – but quicker.

 

I hope I can use this hour to set out some ideas and a few case studies. I am going to talk mainly about social media in connection with conflict and politics – as that seems most relevant to you – although I am not going to analyse NATO’s media role in particular in any great detail. I think we have a second session where I can respond more precisely to questions from you on how it relates to NATO or your experience in particular.

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The newsonomics of 1, 2, 3, 4

The newsonomics of 1, 2, 3, 4 | Public Relations & Social Media Insight | Scoop.it
That's one brand, two major revenue streams, three products, and 4G.

 

The ad had particular resonance this week as I’ve been thinking about the question on everyone’s minds in the newspaper and magazine businesses: What’s the new business model — that hybrid print/digital or digital/print — going to look like? It’s clear to everyone at this point that while print has a significant role for as far forward as we can see, it’s receding in importance, and revenue, and that digital is the growth engine on which to focus.

 

It’s one thing to say that and quite another to say what the new business model will look like. How much revenue will come from what, when, and who?

 

Now approaching 2012, we see that 2011 has provided a few clues to that new business model. No one, though, even the world’s digital revenue news leader, Oslo-based Schibsted (with 30 percent of overall revenues driven by digital) will tell you that even the industry’s leader has not yet found a big, sustainable model able to support a large newsroom....

 

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Facebook sends news sites more traffic than Twitter, revised study shows | Poynter.

Survey results that initially showed Twitter driving more trafficto news sites than Facebook were incorrect, the company behind the study says.

 

Outbrain issued revised results last week that show Facebook actually drives about seven times more visitors to news articles than Twitter.

 

The new results also show that links from other content sites account for 46 percent of referrals, followed by search at 40 percent and social networks at 14 percent. The initial results had the same order, but with a bigger margin between content sites and the others....

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