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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Online Marketing Strategies for a Tight Budget

5 Online Marketing Strategies for a Tight Budget | Public Relations & Social Media Insight | Scoop.it
Ways you can spread the word about your business online without breaking your marketing budget.... In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market. Not only are you up against larger companies with nicely funded marketing departments, you're also competing with social media and a multitude of other distractions for the attention of your prospects. But that doesn't mean your marketing efforts have to cost a ton of money or be overly dramatic in order to stand out from the crowd. Here are five creative and inexpensive ways to market your business in a digital world...
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Jeff Domansky's comment, April 9, 2013 1:45 PM
Great comments everyone. As with any marketing program, it needs to suit the needs of your audience and meet their most important "pain points."
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If it bleeds it leads is not so true when it comes to social media | The Wall Blog

If it bleeds it leads is not so true when it comes to social media | The Wall Blog | Public Relations & Social Media Insight | Scoop.it

In a reverse to the long established journalistic tenet that “if it bleeds it leads” it appears that when it comes to social media we’d rather smile and share. It is as if the “and finally” fluffy story at the end of television news is the one that dictates our sharing habits when it comes to social networks and other forms of online communication. This probably explains how cats have come to dominate the web. This is according to a New York Times report that says neuro-scientists and psychologists have found that good news spreads faster and goes further than disasters and bad news stories. Jonah Berger, a social psychologist at the University of Pennsylvania says the difference lies in the fact that when we share stories with friends we like to share good news....

Jeff Domansky's insight:

Hmmmm, I see plenty of guts and gore on social media too...

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Online Press Release Formatting: Are Your Online PRs Attracting Or Turning Off Readers?

Online Press Release Formatting: Are Your Online PRs Attracting Or Turning Off Readers? | Public Relations & Social Media Insight | Scoop.it
One of the most surprising things we notice when reading through new online press releases is how closely people stick to the same basic template. It looks something like this… ... Your news announcements need to be well-written. They need a hook. They need to deliver the necessary details (who, what, when, where, and why) as quickly as possible. But these are merely the basics. If you want readers to actually read your press releases, and click through to your site, you'll need to go a step further. You'll need to use multimedia, lists and more...
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Roger Highfield on science writing: 'Grab them with your first sentence'

Roger Highfield on science writing: 'Grab them with your first sentence' | Public Relations & Social Media Insight | Scoop.it

What makes a good science story? There's no one-size-fits-all rule, since stories come in many flavours, shapes, colours and sizes. There are Eureka moments, disasters, personal battles, amazing discoveries, baffling mysteries, power struggles, quirky findings, weird insights, you name it.

 

Here's one way you can tell: if you find yourself excitedly recounting a story to a friend who cares not one jot for science, and they don't reach for their beer in despair, or start twiddling with their mobile phone, you're in business.

 

What do you need to know to write well about science? Whatever the subject, angle, tone, length or style, your story has to tickle the fancy of your readers and maintain their interest to the very last word. The aim is not to impress a professor with your knowledge, amaze your mum or to get something off your chest. Think hard about your intended audience. They may be ignorant but they are rarely stupid. They have all kinds of interests and preoccupations and, when it comes to getting their attention, these are the best places to start. Remember that they always have better things to do with their time. If you don't grab them with your first sentence, you might as well give up...

Jeff Domansky's insight:

Great advice for every writer and blogger...

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Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)

Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3) | Public Relations & Social Media Insight | Scoop.it

Content - Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ... Editor's note: The previous installment covered three content marketing mistakes: Your content doesn't have specific goals; your content doesn't have anything to sell; and your content didn't bother asking for the transaction. In this installment, the author lists and discusses four more content marketing mistakes.

 

4. Your content sounds like everyone else's Am I imagining it—or does it sometimes feel as if the same blogger writes for every blog? Word choice, metaphors, structure, cadence, they all sound the same! Don't be assimilated into the blogger Borg collective. Write with vulnerability, enough that it makes you nervous to hit the publish button....

Jeff Domansky's insight:

Fresh thinking about your blog, web and other content.

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The long, slow decline of alt-weeklies | Reuters

The long, slow decline of alt-weeklies | Reuters | Public Relations & Social Media Insight | Scoop.it

Alternative weekly colossus Boston Phoenix cracked and fell this week, ceasing publication after 47 years. Once one of the leading alt-weeklies in the nation, the dead paper leaves behind $1.2 million in debt and roughly $500,000 in assets.

 

...The advertising shift from newsprint to Web is mirrored by a cultural shift. In my mind, the alt-weekly remains the perfect boredom-alleviation device. Waiting for a subway train? Pull one from your bag and it will entertain you. Your girlfriend is late for your date? The paper will keep you occupied. That beer and bag of nuts not distracting from life’s troubles as you mope on a barstool? The alt-weekly saves the day again.

 

But even a human fossil must concede that the smartphone trumps the alt-weekly as a boredom killer. How does a wedge of newsprint compete with an affordable messaging device that ferries games, social media apps, calendars, news, feature films, scores, coupons and a library’s worth of music and reading material? Ask a young person his opinion and he’ll tell you that nothing says “geezer” like a newspaper, be it daily or alt-weekly.

 

What’s changed, and what probably convinced the Phoenix to exit, is that the papers are no longer a 30 percent (or higher) margin business, and that lost business is not returning. Publishers who hope to survive will have to content themselves with 10 percent margins. They will have to work harder to maintain advertising categories where they still have a comparative advertising advantage, such as food and restaurants, which usually require a face-to-face meeting between an ad representative and an owner to make a sale.

 

It’s a cliché, but I’ll toss it out there anyway: Every newspaper and website needs to compete in the events business. The smarter papers are already there, and if they’re lucky they’ll hit the jackpot the Austin Chronicle has with its decades-old SXSW business. And it doesn’t require much insight to urge alt-weekly publishers to continue building out their Web components....

Jeff Domansky's insight:

Great read about the survival and perhaps fall of the once-mighty, once powerful and formerly very profitable alternative weeklies. What don't they get about adapting to online and mobile?

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Three Winning Stories That Will Wow Your Audiences | Mr. Media Training

Three Winning Stories That Will Wow Your Audiences | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

According to Howard Gardner, a professor at Harvard University, “Stories are the single most powerful weapon in a leader’s rhetorical arsenal.” Yet most people struggle to think of compelling stories that reinforce their messages.

 

That’s usually because they’re trying to think of a “big” story. In order to help people get unstuck, I tell them to think smaller. I encourage them to think of a single customer whose life was improved because of their product or a community that is enjoying the benefits of a new public school.

 

A story can be many things: your personal experience with a person, place, thing, or topic; somebody else’s experience; case studies in the news; or a historical or fictional example....

Jeff Domansky's insight:

Good tips for telling your story in the media from Brad Phillips.

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Tom Fair's comment, March 21, 2013 10:25 PM
Good article, and a great intro into the book. I liked it so much I bought the book! I'm 14 "things" into the book and finding it very worthwhile...
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Forget The Mission Statement. What’s Your Mission Question? | Fast Company

Forget The Mission Statement. What’s Your Mission Question? | Fast Company | Public Relations & Social Media Insight | Scoop.it

...Questions, on the other hand, can provide a reality check on whether or not a business is staying true to what it stands for and aims to achieve. So herewith, derived from interviews for my forthcoming book, A More Beautiful Question, are thoughts from a couple of top CEOs (Panera Bread’s Ron Shaich and Patagonia’s Casey Sheahan) and a trio of leading business thinkers/consultants (the Harvard Business School’s Clayton Christensen, Peer Insight’s Tim Ogilvie, and SY Partners’ Keith Yamashita). The following five “mission questions” are designed to keep a business focused on what matters most....

Jeff Domansky's insight:

Great ideas for strategic-thinking managers and leaders.

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Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age

Coca-Cola Sees No Sales Impact From Online Buzz; Says Digital Display As Effective As TV | CMO Strategy - Advertising Age | Public Relations & Social Media Insight | Scoop.it

Coca-cola finds online buzz has no measurable short-term sales impact, but digital display ads work about as well as TV.

 

Study finds online buzz has no measurable impact on short-term sales, but online display ads work about as well as TV, said a company executive in a presentation at the Advertising Research Foundation's Re:think 2013 conference in New York today. It's a stunning admission for a company who's flagship brand has 61.5 million fans, more than any other brand on Facebook.

 

But Eric Schmidt, senior manager-marketing strategy and insights at Coca-Cola, isn't giving up on buzz just yet. And he cautioned against reading too much into the research, noting that it covers only buzz, not sharing, video views or other aspects of social media. But when Coca-Cola put buzz sentiment data into the same analytical framework it uses to evaluate other digital media, Mr. Schmidt said, "We didn't see any statistically significant relationship between our buzz and our short-term sales."...

Jeff Domansky's insight:

What can marketing read from these coca tea leaves? Interesting but inconconclusive.

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Electronic Cigarette Consumer Reviews's comment, March 19, 2013 5:12 PM
Well, even though it's a different company, Pepsi did their new commercial with Jeff Gordan from Nascar, which actually made us want to buy a Camaro than a pop ^_^
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Superblogger Worship - TREND HUNTER PRO

Implications - Superbloggers, like supermodels, are online authors who are establishing themselves as authority figures outside of their initial industry. In today's information age, blogs are more influential than any other media outlet. This propels their owners to celebrity status, opening opportunities for smart companies to treat them as such with sponsorship deals and related merchandise....
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Pulse News App Shows Why Images Tell The Story

Pulse News App Shows Why Images Tell The Story | Public Relations & Social Media Insight | Scoop.it

Launched in 2010, Kothari’s mobile news app presents articles as scrollable image tiles. In 2012, he debuted an equally elegant web version. Pulse has now surpassed 20 million users.

 

The Headliner

1. Text Equals Stress “When we founded Pulse at Stanford, we would interview classmates as they opened all of their RSS subscriptions. They’d cringe because the first thing they saw was all this text, and an inbox that told them the hundreds of stories they hadn’t read. Suddenly, there’s this struggle just to catch up with what’s going on in the world.”... 

Jeff Domansky's insight:

You must explore Pulse... it may work very well for you.

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11 Content Marketing Questions Answered About Brandscaping

11 Content Marketing Questions Answered About Brandscaping | Public Relations & Social Media Insight | Scoop.it
I had a wonderful time presenting to the attendees of CMI’s recent webinar, Brandscaping and the New Content Marketers. (For those of you who attended, I’m sorry about my cellular connection… I know it made it difficult in those first five minutes.) The webinar generated 55 questions from our intrigued, interested, and extremely intelligent audience. We only got to four or five of those questions in the time allotted, so I offered to answer 11 of the questions that we were not addressed....
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9 Tools to Improve Social Media Productivity | Ian Cleary

9 Tools to Improve Social Media Productivity | Ian Cleary | Public Relations & Social Media Insight | Scoop.it

Do you find that the daily demands of social media promotion are increasing?

 

Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.

 

Here are 9 social media tools that will help you save time and improve your productivity....

Jeff Domansky's insight:

@IanCleary always shares terrific social media tool tips. These are some of the best, with several that may be new to you.

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Ian Cleary's curator insight, May 23, 2013 5:13 AM

Guest post on Jay Baer's blog.

Michelle Gilstrap's curator insight, May 23, 2013 12:36 PM

This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary

Sigrid de Kaste's curator insight, May 24, 2013 1:59 AM

Interesting ideas on how to improve your productivity...

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26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.... Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy? Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy....
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Visual storytelling: 14 tools for journalists | Journalism.co.uk

Visual storytelling: 14 tools for journalists | Journalism.co.uk | Public Relations & Social Media Insight | Scoop.it
A list of just 14 tools that journalists might find useful to tell stories in visual ways, inspired by the visual storytelling session at the latest news:rewired event... Over the past year here at Journalism.co.uk we have reported on a number of new tools and platforms which have been launched or updated, which offer journalists different ways of telling stories visually. Our news:rewired events have also highlighted a number of those tools, most recently in a dedicated session on visual storytelling at news:rewired - digital stories, which was held last Thursday (6 Dec). Here is a list of just 14 tools that journalists might find useful. Some launched this year, while others have been around for some time now but continue to be used by news outlets today....
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The Two Most Effective Media Relations Tactics for 2013 - Journalistics

The Two Most Effective Media Relations Tactics for 2013 - Journalistics | Public Relations & Social Media Insight | Scoop.it

Interruption-based media relations tactics like "smile and dial" pitching are ineffective. Here are the two most-effective media relations tactics for 2013.

 

...For starters, the media environment – and therefore the media relations environment – is 24/7 today. It’s real-time and always-on. If you work in media relations today, you have to be always-on as well. There are two major approaches to media relations that work well in today’s 24/7 news environment: inbound media relations and real-time media relations.

 

Here’s my breakdown on each. Hands down, these two tactical approaches to media relations are the most effective approaches ever developed. When carefully executed, they will yield the results you’re looking for. I look forward to hearing your thoughts in the comments below....

Jeff Domansky's insight:

Jeremy Porter shares sage pitching advice: toss the interruptions and focus on inbound and real-time media relations. 

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‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser

‘Bad Pitch Blog’ Co-Founder Kevin Dugan on the Art of Pitching - PRNewser | Public Relations & Social Media Insight | Scoop.it

Their first interview subject is Kevin Dugan, a veteran of both the journalism and PR disciplines. He is the co-author of the Bad Pitch Blog, winner of an Award of Commendation in the Blog category from the Public Relations Society of America and a listed member of the AdAge “Power 150“. He tweets under the @prblog handle.

 

From your experience, which email pitches do journalists pay attention to, and what makes them read the press release?

 

Pitching success boils down to relevance. In fact, the list is more important than the pitch. If it’s relevant? It can be long. It can have large attachments. I don’t care because I’m focused on the relevant content and not how it was packaged. How often is it relevant? Rarely. Unfortunately, everyone seems to spend hours crafting the pitch and minutes creating the list. It should be the opposite. Online audience identification tools are used for scale instead of for accuracy and insight. And this assumes someone is creating a pitch in the first place. Far too many publicists just send a news release. But the release isn’t the pitch, it supports the pitch. It’s background. When I only get a news release? I know it’s a mass pitch. That makes it 10 times less likely I will read that email....

Jeff Domansky's insight:

Kevin Dugan pitches us the scoop on the bad pitch. Read it and learn.

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Printing Summit 2013: How compact is compact? - WAN-IFRA

Printing Summit 2013: How compact is compact? - WAN-IFRA | Public Relations & Social Media Insight | Scoop.it

If the newspaper is to survive, does it become miniscule? That’s the prediction from a Dutch designer and printer, who unveiled two new takes on really tiny newspapers at the World Printing Summit on Tuesday.

 

One prototype is a single broadsheet page, folded and refolded until it is A5 size. You open it, piece by piece, like an unfolding paper flower, to read all the content. The other version is two broadsheet pages, folded down to A4 size.

 

Designer Koos Staal thinks these are logical designs – newspapers have been reducing size since the tabloid revolution began in 2003. But a tabloid really isn’t that small. “If you wanted to read it all, it would take three hours,” he says....

Jeff Domansky's insight:

Interesting POV. I never thought about reinventing the printing and the newspaper product as a potential solution. 

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The fall and rise of magazines from print to digital

The fall and rise of magazines from print to digital | Public Relations & Social Media Insight | Scoop.it

Declining sales do not mean the end for glossies. More platforms mean better ways of connecting people with their passions...

Jeff Domansky's insight:

The Guardian looks at the future of magazines...

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Steven Mallach's curator insight, November 30, 2013 12:14 AM

Combining digital and print and providing insight that online versions (geared to the short attention span audiences of today) cannot match within the confines of limited space amy be the future of mags.

 

With the increasing reliance on mobile (tablets not withstanding) as a delivery channel print publications  in  niche markets especially may still have decades of life.

 

It's worth noting that the human eye and brain are designed to both focus and note peripheral value aded information. The printed page offers value at a glance - and the decision to immerse the mind in the content is made on a variety of levels. Although online delivery is without doubt more interactive the interactivity demands actions on the part of the reader which include steps that may interupt the smooth delivery of information.

 

A well designed print page (infographics / images . charts etc) can convey just enough to hold the attention of the reader immediately.

 

Just a thought.

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The Hidden Influence of Mobile at Retail | MediaPost

The Hidden Influence of Mobile at Retail | MediaPost | Public Relations & Social Media Insight | Scoop.it

...We know from the Siteworx study this week that mobile shoppers prefer retailer websites over apps.

 

However, the role of product research via mobile also was highlighted in the report, with checking product reviews being the top mobile driver in encouraging a purchase. Much of this research is not done in the store.

 

A new study by UK-based Redshift Research also found that almost half (46%) use their mobile device to review products before purchasing, double from the previous year.

 

This insight adds to an earlier study by Adobe showing that retailer websites receive the highest share of tablet traffic across all industries, indicating that consumers check sites (and likely competing sites) before an actual store visit.

 

The point is that the mobile purchase decision activity is started well before the consumer heads to the store. This means retailers must approach mobile holistically, not only as an in-store activity....

Jeff Domansky's insight:

Mobile makes sales happen and it's growing.

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Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Interesting Magazine and Digital Stats from Pew State of the News Media 2013 | Public Relations & Social Media Insight | Scoop.it

In reading the Pew Research Center's State of the News Media 2013 there were some interesting things in the sections on news magazines and digital that I thought I'd point out....

Jeff Domansky's insight:

Adam Sherk looks into magazines and trends from Pew Research study.

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