Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Facebook, LinkedIn, Twitter Oh My! | Social Media Club

Facebook, LinkedIn, Twitter Oh My! | Social Media Club | Public Relations & Social Media Insight | Scoop.it

As I continue to teach classes at Hofstra, and introduce business owners to the myriad of social networks available, the same question keeps coming up, “But with so many choices, how do we know where to focus our energy?”

 

And, it’s an excellent question. Should a business be on Twitter, Facebook, Pinterest, Foursquare, LinkedIn, GooglePlus or Instagram? Where should they focus their energy? It is downright overwhelming. Overwhelming to the point that I feel sorry for the small businesses out there who don’t have any help in this area. And, that seems to be the majority of the small businesses I have been in contact with lately. Where do we spend our time?

 

It is most important to understand the goals and purpose of social media, before you decide where you will interact. I believe that the goals and purpose of any social media presence should be: Help you get discovered by people who are searching for your products or services...

Jeff Domansky's insight:

You need goals to get social media results.

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Who Are The Best Marketers? - Forbes

Who Are The Best Marketers? - Forbes | Public Relations & Social Media Insight | Scoop.it

Who are the best marketers out there right now? Who are the leaders shaping the way businesses interact with their customers and the marketplace? Big questions, right?

 

...Put best is how Lisa Gevelber, VP of Marketing for Google and one of the Council Members put it, “it’s about moments that matter. It’s when brands bring the right message at the right time through the right channel to the right customer. It’s no longer pushing out generic messages but instead, delivering relevant, helpful information. As marketers, we’ve always wanted to do that. Now it’s really possible. Things like mobile devices allow us to tailor a message to a person’s context (like location or time of day) in a way that’s more useful to users than has ever been possible. The new digital world has brought greater speed, better data, incredible technology and new creative palettes – they all give marketers a huge helping hand. Our goal is to reach customers with engaging and useful experiences they’ll love, remember, and spread.”

 

Who Are These Marketers on the Forefront? This year’s finalists are included below. To find out who the winners are, you need to wait until April 25th. Congrats to this year’s finalists!...

Jeff Domansky's insight:

Lots to learn from these digital marketing leaders and award nominees...

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Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice

Google Launches New, Dedicated iPhone App For Business Owners -- AppAdvice | Public Relations & Social Media Insight | Scoop.it

Google has just launched a new app that business owners will find incredibly useful. Google has just launched a brand new application called Google Places for Business in the App Store.

 

The app allows users to connect their business with Google Search, Google Maps, and Google+ from an iPhone or iPod touch, and is free to download and install. Thanks to this new application, it’s now easier than ever for owners to promote their business online.

 

In Google Places for Business, users can not only check on their online business listing, but also have the option of updating the details of their business on the go, directly from an iDevice....

Jeff Domansky's insight:

Marketers will want to check out Google's new app - Google Places for Business.

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A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas

A Powerful Tool to Curate and Create Great Content that Google Loves | Jeffbullas | Public Relations & Social Media Insight | Scoop.it

...Shuttlerock is a white label photo and content sharing platform embedded on your website. It allows you to generate, curate and publish photos and stories. It means that your website is no longer one dimensional; it’s now multi-dimensional using customers, staff and partners and their social channels to bring your site to life.

 

What are the key benefits? The platform was born out of the frustration of creating content and engagement at scale. Here are the key benefits that highlight how it it will assist you with the marketing of your business on a social web that craves fresh unique content.

- More high quality engagement leading to more sales. This is created by the generation of ‘real’ content from ‘real’ people. This “is” content marketing.

- Better interaction with customers AND their friends: a social platform on “your” website. And more control of the customer relationship, content and conversations.

- Creates an on-going source of fresh content which you can share to your company’s social channels.

- Higher search engine rankings. Search engines require fresh content and they rate the social conversations that Shuttlerock encourages.

- Helps you build a valuable email list of your customers and their friends....

Jeff Domansky's insight:

A very promising though pricy curation tool. If you have budget, it's worth exploring for its powerful features and simplicity

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Infographic: 36 Rules of Social Media - Marketing Technology Blog

Infographic: 36 Rules of Social Media - Marketing Technology Blog | Public Relations & Social Media Insight | Scoop.it
This infographic is a collection of the rules published in the September edition of the magazine. I still wouldn’t call these rules as I’ve broken a few of them and still gotten results… but I would highly recommend this as a great collection of tips to improve your social marketing efforts....
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The Future of Business: Six Layers of Customer Engagement | Business 2 Community

The Future of Business: Six Layers of Customer Engagement | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Mark Schaefer explores the “six layers” of customer engagement....
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How Social Media Affects Buyers Decisions | Caroline Baxter

How Social Media Affects Buyers Decisions | Caroline Baxter | Public Relations & Social Media Insight | Scoop.it

Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Is social media really important to your business? Is it a strong channel from which you can engage with an audience or does it simply make no difference at all? Get the results from a consumer survey conducted in the US showing how social media affects shopping decisions.

 

Two key stats shared here instantly grabbed my attention:

1. 37% of consumers visited a brand using their mobile phone.

2. 73% said that Facebook contributed to their buying decision

 

This re-enforces my current business advice for local business owners that mobile marketing and Facebook business pages are essential for brand awareness campaigns and for growing audiences....

Jeff Domansky's insight:

Valuable business perspective on social media and social marketing trends. 

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The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today

The State of B2B Content Marketing: Tactics, Sharing Tools and Metrics | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With 91% of B2B companies doing it, content marketing has quickly become one of the most popular mediums for marketers....
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Caribou Coffee Brews Social Media Crisis | Social Media Today

Caribou Coffee Brews Social Media Crisis | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age. 

Jeff Domansky's insight:

Not only that, mixing marketing with layoffs is just bad social media and marketing practice. Lots bad PR lessons in this tempest in a coffee pot...

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Stop Blogging, Stop Marketing. It’s Not Working | ClickZ

Stop Blogging, Stop Marketing. It’s Not Working | ClickZ | Public Relations & Social Media Insight | Scoop.it

This may sound outrageous, but – stop blogging. And for that matter, stop marketing too. Trust me on this. I’m about to share a secret that will make your online business FUN again… See the photo above? That’s me on the left, enjoying a slice of pizza in Atlanta with several people from my Private Brainstorming Group. I like to attend events and meetups around the world every chance I get, and meet people in person that I’ve gotten to know online through my work. It has really personalized my business! And that leads me to this HOT tip that could make a BIG difference in yours… Stop blogging, Stop Marketing, and Start Talking....

Jeff Domansky's insight:

Talking? Maybe it could work?

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5 Content Creation Lessons From Journalists | Business 2 Community

5 Content Creation Lessons From Journalists | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

While there are major differences between content marketers and journalists, the two groups do have one important thing in common: They want to make their writing the best that it can possibly be.

 

This requires a whole lot more than just writing nice turns of phrase. It requires doing research, reading widely, and interacting with others. So with that in mind, we’ve outlined 5 things that content marketers can learn from journalists...

Jeff Domansky's insight:

Content marketers can learn a lot from journalists. 

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How to Build a Content Marketing Machine: Part I | Business 2 Community

How to Build a Content Marketing Machine: Part I | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
... Now as it’s clear in 2013 writing a blog post or sticking some articles online with backlinks to your website is no longer enough for managing your brand online. Marketers need to create content which is great, unique and that too in huge amounts on a regular basis. Marketo and Kapost have done a wonderful job in preparing this ebook. Now have a look at this picture. Here they have identified the 7 steps from planning to measuring your results. The steps identified in the picture above are as follows: Plan Team Ideas Production Audience Development Conversion Measure +Optimize Now let’s discuss each of these steps in detail...
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1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold

1 Simple Trick that Can Increase your Blog Post's Social Reach Tenfold | Public Relations & Social Media Insight | Scoop.it
So you wrote a blog post, but what can you do to get even more reach? Try reaching out to people you mentioned in your post to increase total reach tenfold. ... It’s no secret that pushing out blog content via social media is the go-to method for helping it achieve this visibility. What many bloggers don’t know, however, is that there is a very simple way to potentially increase your blog posts social reach tenfold… I call it a trick because a surprising number of bloggers aren’t actually utilising it, but in-fact it’s more of a common sense way to leverage social media to distribute your message. In a nutshell, all you need to do is reach out to people you’ve mentioned/linked to in your posts to let them know that they feature via social media. This encourages them to either thank you, share or retweet your message (or post itself); actions that their own fans or followers will see and become curious about, eventually leading them to check out your post themselves and, better still, share again. You see how the reach is increasing?...
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Min Kim's comment, April 21, 2013 12:30 AM
Hi, Jeff. Thank you for sharing. I will rescoop it!
Ji Woong Jang's comment, April 21, 2013 3:23 AM
oh...my senior...you're still utilizing Scoop.it..I just curated through NMT class~ I will also try to utilize for good~, See you soon bro~
Jeff Domansky's comment, April 21, 2013 4:30 PM
Glad it was useful Min.
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How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community

How To Build The Perfect Pinterest For Business Profile Infographic | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. Hmm. More businesses are truly becoming crafty with their use of by Pinterest for business … and I do not mean the crafty use of yarn and baskets. 25% of the Fortune Global 100 companies leverage Pinterest for business, the 3rd most popular social network in the US, because of the 98 minutes per month those users spend browsing and engaging with the platform and their brands.

 

This high adoption rate of using Pinterest for business is key for your company, no matter what industry you are in. The platform drives traffic to your website, blog or e-commerce site, which is key to company’s success. So, if Pinterest has the potential to drive critical traffic to your site, then plan to co-opt this native behavior to take advantage of the incremental site traffic to help increase your sales and leads!...

Jeff Domansky's insight:

Pinterest possibilities by following this blueprint for success.

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Do You Know Where Your Clients are on Social Media? | Business 2 Community

Do You Know Where Your Clients are on Social Media? | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Today, I would turn that message around and say the following: Do clients know you are on social media? I would follow-up with a few other questions. Do they know where to find you? Are they interested in what you are talking about? Believe it or not, you and your company are the news. Everyday, you have the opportunity to bring the news to your clients and prospective clients. It’s time to start making quality news, not noise. There is a difference....
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10 Reasons Social Media Has Peaked. 8 Reasons That’s a Relief | Business 2 Community

10 Reasons Social Media Has Peaked. 8 Reasons That’s a Relief | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

After years of significant growth, social networks exhibited mixed results last year. It was bound to happen. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked....

Jeff Domansky's insight:

Great counterpoint and answers to whether social media has peaked.

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Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community

Hot Social Media Trends in 2013? Blogs, Podcasts & Videos | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Every year, Social Media Examiner comes out with its annual social media marketing report, based on feedback provided by thousands of marketers in North America and Europe mostly. One question specifically asks what marketers are most concerned about in social media, or wish to learn more about. In 2009 & 2010, social bookmarking was the key topic, Facebook was the big topic in 2011 while Google+ was the biggest one in 2012. What about 2013?

 

This year, 62% of marketers want to know more about… blogging