Public Relations & Social Media Insight
321.4K views | +39 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Branding Strategy Insider | Evolve Or Transform? 17 Brand Factors

Branding Strategy Insider | Evolve Or Transform? 17 Brand Factors | Public Relations & Social Media Insight | Scoop.it

Brands evolve. Or die. But they must also retain something of what consumers know. Or they fade. So which is more important? And how should a brand act, when?... No business these days can just sit pretty. But the extent and nature of changes confuses many. Brands evolve. Or die. But they must also retain something of what consumers know. Or they fade. So which is more important? And how should a brand act, when? I get asked about this a lot. So here are my takes on what must stay and what can go (sometimes):

 

Keep:

1. Your good name (in every sense) – it’s the thing people know you by. Unless of course you need to re-engineer your reputation or your old name doesn’t fit what you do anymore.

2. Your purpose – the ways you intend to change the world should remain an inspiring constant for staff and customers (providing it’s inspiring to start with, of course)...

Jeff Domansky's insight:

Great branding tips for every marketer.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Starting Up: Small Business Social Strategies

Starting Up: Small Business Social Strategies | Public Relations & Social Media Insight | Scoop.it

It is never easy to get a small business up and running. From finding funding and new employees to getting the licenses needed to operate, small business owners have to think of everything in order to be successful. Social media is no exception. Today’s consumers are more active on social networks than ever before and this trend shows no sign of slowing.

 

As your small business begins to develop its social media marketing strategy, you want to know who your target audience is, where you can best reach them on social media. Then, you reach one of the most difficult obstacles: content. What type of content should we be sharing and how should we share it. Focus on these three things and starting up your small business’s social media presence will hit the ground running....

Jeff Domansky's insight:

How content contributes in marketing and how to choose the right type for the job.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Measure PR: Use These Tools

How to Measure PR: Use These Tools | Public Relations & Social Media Insight | Scoop.it

It's not easy to measure PR efforts, particularly when it's been all about credibility and awareness in the past. Use these tools to track real results....

 

... Our goal, of course, is to use content to get people into the free trial. From there, they know exactly how far through the trial a person has to go before they become a customer and their email marketing helps motivate them to that level.

 

We measure PR in a few ways:

- Organic search increases

- Unique visitors to the website

- Unique visitors to the blog

- Top of the funnel leads

- Free trial landing page visits

- Free trial users

- Trials converted to customers

- Monthly recurring revenue (subscription-based)

- New revenue All of this data can be found by combining analytics, Hubspot, and Mailchimp into a spreadsheet we review weekly.

 

We do not track Facebook fans, Twitter followers, YouTube viewers, or Klout scores. These are both soft and hard metrics, but they lead to the ultimate goal: More customers. In this example, we know exactly how many people we need to get to the free trial landing page – through content – in order to get them to take it and then what kinds of content – through email – we need to send them so they’ll convert to a customer....

Jeff Domansky's insight:

Great PR (and marketing) measurement tips from Gini Dietrich. Recommended reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

16 Tools to Help You Come Up With Blog Ideas for Posts

16 Tools to Help You Come Up With Blog Ideas for Posts | Public Relations & Social Media Insight | Scoop.it

Relevant content is key to reaching valuable audiences. Outlined are tools you can use to come up with blog ideas for posts to keep your content engaging. Content marketing is helping small businesses generate website traffic, online visibility and ultimately, sales leads. And a business blog is key to content marketing.

 

But if you’re like many in a small business, you may find yourself wondering, “What do I blog about today?” If you have trouble coming up with blog ideas for posts, read on. We’ve collected 16 of our favorite tools that help us here at Small Business Trends generate ideas for blog posts. Try out some of these tools the next time you find yourself staring at a blank screen....

Jeff Domansky's insight:

Bloggers, here's 16 ways to get unstuck.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Nextly: The Keyboard Powered News Reader

Nextly: The Keyboard Powered News Reader | Public Relations & Social Media Insight | Scoop.it

When it comes to the RSS feed app wars, at this point if you are going to win people over, you have to be willing to do something different. Not radically different, but something that will make you stand out. Whenever I come across a new Google Reader app, I ask myself, “What does this app do that I cannot already do in Google Reader?”

 

In the case of Nextly, they definitely present you with a different experience all together. Unlike other RSS reader apps, they take a slightly different route that is somewhat interesting and could actually catch on. One feature that they do to stand out from the others is that they incorporate the use of the keyboard into the reading experience. Sound intriguing? Let’s explore more of this app and see what it has in store for us....

Jeff Domansky's insight:

Objective review of Nextly, another possible RSS feed reader replacement for Google Reader. See if it works for you. I'm liking Feedly despite its limitations.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing?

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? | Public Relations & Social Media Insight | Scoop.it

...Therein lies the fundamental difference between today’s SEO focused content and what content marketers offer. SEO is accountable to metrics like search visibility, organic search traffic and any measurable actions that lead to and result in conversions. The more content that can serve as a “hook in the water” of search results, the more the SEO can show an impact on the investment.

 

As I’ve been saying lately, SEO anticipates demand through an understanding of keyword popularity and content marketing creates demand driven by producing content based on the customer journey. Optimization is an effort to improve search visibility of existing content and digital assets as well as the creation of new content according to a target list of keywords.

 

Content Marketing is an approach that emphasizes the thoughtful creation of content for a particular audience designed to influence an action or outcome. Rather than keyword popularity driving content creation, an effort is made to understand the customer buying journey and to architect a content plan that provides the right kind of information and experiences along the buying cycle....

Jeff Domansky's insight:

Valuable distinctions between SEO and content marketing...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community

Five SEO Mistakes Bloggers Should Avoid | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Regularly blogging awesome material does so much for your business. It provides a reason for your readers to return. It establishes new connections, and strengthens older ones. It brings you exposure in front of a new audience. Achieving the right level of SEO for your blog is like walking a tightrope. Not enough or too much, and you’ll fall over on either side. Here are five SEO mistakes to avoid as you continue to write...

Jeff Domansky's insight:

Matthew Brennan shares really practical advice for bloggers.

more...
Rich Rawdin's curator insight, May 6, 2013 7:46 AM

We all need to read this article. Sometimes we have to stop and smell the roses...

Scooped by Jeff Domansky
Scoop.it!

Numbers show that newspapers are indeed doing more with less | Poynter.

Numbers show that newspapers are indeed doing more with less | Poynter. | Public Relations & Social Media Insight | Scoop.it

A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes. Put that chart against ASNE’s annual survey of newspapers’ newsroom employment and you see see something else: Newspapers employ about the same number of journalists as in the late 1970s, and they’re paying for them with roughly the same amount of advertising revenue as in the 1950s. How’s that for confirmation that journalists are doing more with less? The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion....

Jeff Domansky's insight:

This Chart says it all and it's not a pretty picture.

more...
Art Jones's curator insight, May 7, 2013 11:52 AM

Just a example of digital darwinism, business must adapt or die!

Scooped by Jeff Domansky
Scoop.it!

The Journalist's Toolbox: Mobile Journalism Archives

This is a collection of mobile resources from Mike Reilley and the Poynter Institute's Regina McCombs, Dave Stanton and Damon Kiesow, as well as many others. A list of mobile reporting tools appears at the end of this page. Most apps are tailored to the iPhone but have versions available for many other smart phones, too....

Jeff Domansky's insight:

Excellent resources for PR and marketing too...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Content Marketing Books: Seven Good Choices

Content Marketing Books: Seven Good Choices | Public Relations & Social Media Insight | Scoop.it

Content marketing is quickly becoming a primary focus on the Web. The expansion of blogs and websites that use content as a main format make it a hot topic for any marketer and content creator. But it is an adapting field like any other, and you might be worried that you’re not exploiting the method as much as you should be.

 

Content Strategy Versus Content Marketing

There has been a lot of talk lately about content marketing, especially since blogs have become so ingrained with other social media. There has also been a lot of talk about content strategy. The obvious question becomes: What is the difference between the two? Are content marketing and content strategy the same thing? Not really. A better way to explain the way the two differ is to say that content strategy is the process of developing a plan for marketing a product, website or concept. Content marketing, on the other hand, is a tool that can be used to carry out that strategy....

Jeff Domansky's insight:

Here are seven good content marketing books to educate yourself as well as valuable contrast between content strategy and content marketing.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch

Barley Aims To Be The Absolute Simplest Way To Create And Edit Websites | TechCrunch | Public Relations & Social Media Insight | Scoop.it

Sometimes the simplest product demos can be effective. Take a new web editor called Barley. To show off the product, co-founder Colin Devroe opened me a regular old web page, then changed the wording of the page with just a few keystrokes. A small editing menu opened as he typed, but didn’t have to access an admin dashboard, open a separate editor, edit any HTML, or anything like that. To be clear, there was more to the demo — but that was the heart of it. The point is to offer a web page editor with absolutely no learning curve....

Jeff Domansky's insight:

Looks interesting. Great design. Will be reviewing it this week including value for features. .

more...
wanderingsalsero's curator insight, May 5, 2013 1:21 PM

Sure, looks nice.  But not for $18 a month.

Scooped by Jeff Domansky
Scoop.it!

5 Reasons Your Small Business Needs Local SEO | Business 2 Community

5 Reasons Your Small Business Needs Local SEO | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This is partly because Google’s algorithm isn’t playing any games these days, and partly because there are so many businesses working on their local SEO at the same time you are. If these people are your competition it’s going to be more and more difficult to rank as time goes by.

 

Despite all of this, there are still businesses out there that aren’t embracing the essential nature of local SEO. Some are trying to keep things on a purely social playing field by purchasing ads on Facebook and focusing their marketing efforts exclusively in these areas. Others are (seemingly) deliberately ignoring the opportunity presented by the local listing pages offered by the major search engines – Google, Bing, and Yahoo each offer pages that businesses can claim in order to increase their local exposure. And if the search engine has a result to deliver that was created with their webmaster tools, don’t you think it’s more likely than someone other content to appear when someone searches for a term relevant to your business?...

Jeff Domansky's insight:

Local SEO is very important for many small businesses and is also one of the more difficult online marketing strategies to master. These tips will help...

more...
Adam Donkus's curator insight, May 14, 2013 4:01 PM

The last reason is definetly the most important reason to invest in local SEO

Scooped by Jeff Domansky
Scoop.it!

How mobile marketing is different from traditional marketing

How mobile marketing is different from traditional marketing | Public Relations & Social Media Insight | Scoop.it

Many businesses use the same strategies for their mobile marketing that they use in traditional marketing. They shouldn’t. Each campaign depends on appropriate segmentation for your vertical.

 

For example, a cosmetics company should focus primarily on women at specific ages, depending on the product. A shop that sells wheelchairs and hospital equipment probably shouldn’t be selling to healthy people. Gym memberships target adults rather that children. You get the general idea, right?

 

Strategic demographic segmentation helps companies choose their customers according to their need.

 

Focus on the customer

Here are some best practices for a mobile marketing campaign:

○ Keep the customer involved

○ Listen to customers: comments and criticisms are always constructive

○ Be willing to offer something to the customer

○ If the client requests, let them opt-out easily

○ Take every opportunity to socialize with the customer, be sure to notify them of promotions, discounts or offers;

○ Build lasting relationships with customers;...

Jeff Domansky's insight:

Great tips, useful distinctions between mobile and traditional marketing.

more...
MTD's curator insight, May 4, 2013 4:43 AM

Your mobile strategy has one major difference with traditional marketing: it allows and requires far greater socialisation with the target. Without that, you are not using the medium right - and in an ever more McLuhanite world that means you're not delivering the message and inspiring action the way you want. In other ways however these very useful tips are simply underlining what all marketing is about: communication, exchange and closeness to provoke adoption and loyalty.

Marie Dougy's comment, May 4, 2013 11:06 AM
effectively it is important to consider the creation of an advertising campaign optimized for mobile - starting with reading and navigation for mobile screens
Zeebric's curator insight, May 6, 2013 2:41 AM

Detailed and instructive article on mobile marketing.

Scooped by Jeff Domansky
Scoop.it!

Content Marketing With P.T. Barnum | Business 2 Community

Content Marketing With P.T. Barnum | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

It’s my guess that P.T. Barnum would have found the internet, no pun intended, to be a wild and outlandish circus of advertising opportunity. You may not have...

 

...“Advertise your objective, don’t keep it in the dark.” Your entire content strategy should point toward specific objectives. While purely entertaining blog posts and off-topic Tweets have their place, your content strategy needs to be moving in a defined direction. Once you’ve created your content strategy, set it into action with these six steps.


“Small doses of advertising result in nothing, obviously. It’s like giving a sick person half the medicine he needs. It just causes more suffering. Give the whole dose, and the cure will be certain and decisive.”


Substitute the word ‘blogging’ for ‘advertising’ and you’ll learn a very valuable content marketing lesson. Any kind of inbound (content) marketing requires consistency in order to be effective. “How often should I blog?” is a seemingly perennial question that might be best sorted out through this post on ProBlogger. Just keep the Barnum quote in mind as you develop your blogging strategy – no small doses!...

Jeff Domansky's insight:

Ingenious post and a good read.

more...