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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter, Facebook Rewrite Content Marketing Rules | MediaPost

Twitter, Facebook Rewrite Content Marketing Rules | MediaPost | Public Relations & Social Media Insight | Scoop.it

With marketers spending something like $40.2 billion last year on the custom content stampede, it’s no surprise they are also struggling for ways to differentiate themselves. Doing so is increasingly tough. For one thing, consumers are developing higher standards for brand-related content online. And for another, they are far less inclined to trust any brand messages.

 

Matt Kumin, founder and CEO of PublishThis, a cloud-based content marketing platform, fills Marketing Daily in on what he sees as the big changes ahead, as brands try to find new ways to connect with content. Q: In a way, every marketer these days is a digital publisher, even if they don’t see themselves that way. What are they doing well? Where are they weak?...

Jeff Domansky's insight:

Rethinking and redefining content marketing...

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Pheed: the future of monetised social media ?

Pheed: the future of monetised social media ? | Public Relations & Social Media Insight | Scoop.it

Pheed, the new monetised social network, takes off. It combines aspects of Twitter, FB, Youtube, Instagram and SoundCloud. ...

 

Already believed to be the social media event of the year, the team at the head of this new network hope to attract at least 10 million users worldwide. Pheed social networking is on the rise and many are beginning to wonder: will it prove to be competition for the two giants of social media, Facebook and Twitter?

 

In support of this thought, the Pheed app is currently downloaded more than Twitter or Facebook from the Apple iStore. However, this statistic may appear inflated as many users have already Facebook and Twitter applications, and do not need to « redownload » it. Download figures of Pheed mean little therefore, but the buzz is growing, especially amongst youth who are seduced by the concept....

Jeff Domansky's insight:

Pheed is growing fast with young early adopters and gaining respect for its utility and simplicity...

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Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models | Forbes

Inside Forbes: Amid the Finger Pointing, Journalists Need to Explore New Payment Models |  Forbes | Public Relations & Social Media Insight | Scoop.it

The grizzled vet and the digital native: Journalism has plenty of room for both to succeed. I spent eight years at AOL and I'll say this: I saw none of the great, all of the bad and some of the good. ...

 

The blood sport during my AOL days was about the future of media companies — who would or wouldn’t survive the digital onslaught. Actually, it was much the same during my time at Newsweek in the 80s (who needed three newsweeklies in a broadcast world). Ditto when I joined The New York Times in the 70s (was the city big enough for both The Post and Daily News). Now, the social Web with its echo chamber turns up the volume daily — and makes it more personal, too.

 

It’s far more about the fate of the individual journalist. That quickly gets down to the paycheck. Will there be one? How much? Who gets it — the “professional” or the pretender? Consumer demand for credible news and information is greater than ever. The problem is the 100-year-old model for producing it is forever broken. That’s why more attention must be paid to finding new ways to produce quality journalism — efficiently, at scale and at a price supported by mobile CPMs, which at best are 50% lower than desktop CPMs, which if you’re lucky come in two-thirds lower than print CPMs.

 

In other words, a high-cost newsroom structure built for the print age will never work in a smartphone or tablet world. A few startups are experimenting with new models — Vox Media, Machinima, Bleacher Report and Storify are a few that I follow. Among traditional media companies, FORBES is the only one I know of charting a new course....

Jeff Domansky's insight:

Lewis DVorkin's always thought-provoking in his views of media and journalism.

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One Question I've Never Been Asked...Until Now | Mr. Media Training

One Question I've Never Been Asked...Until Now | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

In my decade as a media trainer, I've heard almost every question at least a dozen times. But this one surprised me a bit. I recently provided media training to a man who deals with a few controversial issues in his line of work. When we sat down to do a mock interview, he answered the more straightforward questions with relative ease.

 

But when I began asking him about some of the particularly thorny issues he contends with, I noticed that one of his hands began to shake. As a journalist, that change in his body language signaled something important to me. It told me that he was uncomfortable with the more difficult topic—and that he might have been hiding information from me. As it turns out, I read the situation completely wrong....

Jeff Domansky's insight:

A touchy issues gets great tips from media trainer Brad Phillips.

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Magazine Publishing Is About To Explode: A survivor’s guide for magazine lovers (and haters)

Magazine Publishing Is About To Explode: A survivor’s guide for magazine lovers (and haters) | Public Relations & Social Media Insight | Scoop.it

The ticking time bomb that has defined the intersection of print and digital publishing went off over the past few weeks. It’s not the fault of any executive, technology or business model. It’s simply the beginning of a new cycle of magazine content and delivery.

 

It you love magazines, it’s all about discovery and great value right now. If you don’t like magazines, this explosion increases the chances that you just might change your mind. Think about this: We’re coming off a week in which one of the world’s biggest publishing companies (Time Inc.) tried to sell its library to another of the world’s biggest publishing companies (Meredith). The deal fell apart. And in the same week, another global giant (News Corp) announced that its newly spun-off publishing division will get a $2.5 billion cash infusion, some of which will spawn a new WSJ.Money print magazine, and some of which will go to digital newspaper publishing.

 

This mass change, growth, and implosion is the reality for publishers over the next few years. It’s print vs. digital, and a game of survival of the fittest. Behind the scenes, some publishing executives are clinging to the vision that print will still be the best business magazine model for the right content and the right audience. And then others are seeing the dramatic changes with the long-term view that digital models will win out. This is happening faster than most people think....

Jeff Domansky's insight:

More great media and publishing insight...

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Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing

Digital publishing is changing magazines, just don't call it 'content' | TheMediaBriefing | Public Relations & Social Media Insight | Scoop.it

One of the first things that crops up in conversation these days is the language of digital. The word content is over-used by marketers and publishers. The term does a disservice to the creative process behind it. I find it quite hard to think of stories as content – it’s so far removed from what it takes to do. In the digital age, journalism is still – just – clinging on by its fingernails and using the catch-all moniker of content is not helping its standing.

 

Content covers all players, from finely honed pieces by professional journalists and commentators, to rants by amateurs. However, just because everyone now has access to a publishing platform online, doesn’t meant quality editorial is a dying art, nor does it mean that those producing quality editorial should ignore the changes happening in the publishing world. On a site like xoJane – to which I contributed to for a short stint – you’re trying to connect with people. You’re no longer handing down stone tablets for them to read. I think that’s a very important – and good – part of what’s happened to communication....

Jeff Domansky's insight:

All about content, there I've said it!

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Meredith, the Publishing Company That Beat the Internet | Businessweek

Des Moines-based Meredith, best known for Better Homes and Gardens, has discovered the secret to keeping magazines profitable...

 

Meredith has profited from a few key strategies. They are experts at repurposing their content across multiple platforms (magazines, books, websites, mobile devices, tablets, etc.) and aggressively look beyond advertising and circulation for revenue. In print, they stay as far away from the news as possible. They are particularly successful at licensing their magazine titles’ names to major national businesses selling branded products; they also run their own marketing agency.

 

Meredith hasn’t been immune to the forces battering the industry. But over the past decade, by strategically tweaking their portfolio, they’ve managed to maintain steady profits and reliable margins year after year in spite of the turbulence. (Lacy declined to comment.)

 

In February, Meredith published one of its signature editorial products—a “bookazine” called Chicken Dinners. It was flush with ads, co-branded under the Better Homes and Gardens imprimatur, and sold with no expiration date. In theory, it could live on a newsstand—or a coffee table or a kitchen counter—for many months. “Chicken Dinners is Chicken Dinners whether you buy it in May, June, or July,” says Samir Husni, the director of the Magazine Innovation Center at the University of Mississippi. Some 88 years after Harold Ross launched The New Yorker with the pitch that it was “not edited for the old lady in Dubuque,” Iowa is turning into a surprising seat of power....

Jeff Domansky's insight:

Interesting success story of an unlikely traditional and digital publishing powerhouse.

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How Internal Communication can guide employees through major crisis | Melcrum

How Internal Communication can guide employees through major crisis | Melcrum | Public Relations & Social Media Insight | Scoop.it

When the rumblings of an organizational crisis begin, a skilled communicator understands how critical their actions are in ensuring employees make it through the process as engaged and informed as possible. Failing to provide enough knowledge or context to your workforce could have damaging results for your company.

 

Take the case of HMV. The entertainment retailer had a social media meltdown recently when staff took over the company's Twitter account to express anger at being fired [click on the image below to see the tweets in full]. Employees “live blogged” their own sacking on the site and HMV moved to delete the posts from the @hmvtweets account, which broadcast the news to its 60,000+ followers....

 

To keep employees engaged through the crisis process and protect both internal and external reputation, there are key actions you can take....

Jeff Domansky's insight:

Valuable tips for engaging employees in a crisis.

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A Delicious Pie Chart for Pi Day! | Cool Infographics

A Delicious Pie Chart for Pi Day! | Cool Infographics | Public Relations & Social Media Insight | Scoop.it

In honor of Pi Day (3/14) we took a dive into our library to suss out some Pie Knowledge, and ended up with the above appetizing infographic revealing the flavor breakdown of the 85,748 “pie” search results from our library. Yes, we know that “Pi” equals 3.14159… and not “Pie,” but we couldn’t resist the delicious comparison. Any way you slice it, this is some tasty data, and our mouths water for data here at Shutterstock.

Jeff Domansky's insight:

Some infographics are just very tasty.

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Mobility is changing the way we live: here’s how | memeburn

Mobility is changing the way we live: here’s how | memeburn | Public Relations & Social Media Insight | Scoop.it

...According to tech research company Gartner, the most profound changes are occurring in the way people organise their lives and the spaces they live in.

It’s got a point. Think about it, if you own a tablet, when was the last time you took your laptop to bed with you?

 

“Early adopters tend to leave the home laptop in the bag and are abandoning the home office in favour of the lounge room couch or bedroom to do online activities in a more comfortable environment using a tablet or smartphone,” says Nick Ingelbrecht, research director at Gartner.

 

The falling price of mobile tech also means that, although we’re collectively spending less on these devices, they’re becoming increasingly pervasive. “This early adopter trend is becoming mainstream consumer behaviour”, says Ingelbrecht. “Consequently, technology and service providers are faced with no alternative but to innovate for mobility. If they do nothing, they face a potential train wreck as consumers abandon gadgets, services and applications that do not fully support changing mobile lifestyles.”...

Jeff Domansky's insight:

Snapshot of mobile product and usage changes.

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7 Ways to Dominate Your Media Competitor Through Content Marketing

7 Ways to Dominate Your Media Competitor Through Content Marketing | Public Relations & Social Media Insight | Scoop.it

You can be the leading "media company" in your industry. Make the choice, and bolster your content marketing efforts with these 7 moves that will give you the advantage over your media competitors....

 

I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers. I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores. In this post, I’m going to share with you secrets that my publishing friends just don’t want you, the non-media company, to hear. Don’t get me wrong… you’d learn about these publishing tips at some point… but even using a few of the points below may send a shudder down the spine of the leading trade media company in your industry. I believe each one of these tips are game changers for your content marketing program....

Jeff Domansky's insight:

Reprising Joe Pulizzi's thoughtful post...

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Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today

Write a Thought-Leadership Corporate Blog in Just 5 Minutes a Week | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Corporate blogging is not an either-or dilemma. There’s a way to have your cake and eat it too: you can write your own blog yet not have to spend hours or days on it...

 

... You’re a busy CEO wearing many hats and with not enough hours in the day. As the founder of a small business startup, you know that writing your own thought-leadership blog will bring fresh content, a leadership perspective, greater transparency and more customers to your door.

 

But, as with most decisions you make, you have to decide whether to write your own blog or to outsource it. Writing it yourself requires massive amounts of time – time that you can better spend working on your core talents to move the business forward. Outsourcing your blog to a ghost writer may result in loss of authenticity – how would your customers feel when they find out you don’t write your own blog?...

Jeff Domansky's insight:

Not sure if corporate blogging this way is workable but worth a try.

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Can Justin Bieber rescue his beat-up image? | PR Daily

Can Justin Bieber rescue his beat-up image? | PR Daily | Public Relations & Social Media Insight | Scoop.it
The singer lashed out at the media—a risky move. But with nearly 36 million Twitter followers some PR pros think he can circumvent the press. Others aren’t so sure.

 

Did Justin Bieber just declare war on the press? 

In a note posted to Instagram, the 19-year-old pop star—angry over nasty headlines—lashed out at the media, saying he doesn’t deserve the negative press. 

“Everyone in my team has been telling me, 'keep the press happy' but I'm tired of all the countless lies in the press right now,” Bieber wrote in a 300-word rant that aims to debunk rumors, including one that says he’s heading for rehab. 

[Editor's note: Quotes from Bieber's Instagram post appear word for word. We didn't edit them.]

“If Anyone believes i need rehab thats their own stupidity lol,” he added. 

The kind of media attention Bieber's getting (“He's melting down!”), as well as this defiant response, may have driven past pop stars to rehab, relative obscurity, and a comeback reality show appearance, but Bieber has something that other stars didn’t—social media.

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Content Marketing: How To Separate The Hope From The Hype | Forbes

Content Marketing: How To Separate The Hope From The Hype | Forbes | Public Relations & Social Media Insight | Scoop.it

Content is the marketing word du jour. However, like any trendy tactic, there is a right way and a wrong way to do it. Michael Brenner, vice president of global marketing for SAP, has been at the forefront of this trend. He leads content strategy and serves as the managing editor of SAP’s award-winning Business Innovation thought leadership blog site.

 

I caught up with him to chat about the future of content marketing, successful examples of its use, best practices, and what’s in store for brands and marketers. Here is what Michael had to share...

Jeff Domansky's insight:

Rethinking content marketing...

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Newspapers: Stabilizing, but Still Threatened | State of the Media

Newspapers: Stabilizing, but Still Threatened | State of the Media | Public Relations & Social Media Insight | Scoop.it

If the newspaper industry had theme music in 2013, it might use “Been down so long it looks like up to me,” the much-recycled line from a 1920s blues song. For the first time since the deep recession that began in 2007, newspaper organizations have grounds for a modicum of optimism...

 

Companies have started to experiment in a big way with a variety of new revenue streams and major organizational changes. Some of the bright opportunities – such as offering social marketing services to local businesses – are ventures too new to be measured yet industry-wide. They show signs of stabilizing revenue....

 

Even halting improvement in the general economy helps the industry. The double whammy of cyclical ad losses on top of secular shift to new media has considerably eased from the worst of the recession from 2007 to 2010. Auto advertising has come back, and some markets, like Miami, are beginning to see recovery in real estate and employment ads as well. All those positives, however, are for the time being mostly promise rather than performance. The most basic indicators have not turned around. The industry is little more than half the size it once was. Considerable dangers persist...

 

So the industry entered 2013 with some positive signs but still dealing with difficult economic realities. The two biggest newspaper developments of the last year – digital paywalls and reduced print frequency – capture that odd mix of expansion and contraction now typical within the industry....

Jeff Domansky's insight:

State of news media 2013? Stormy with occasional sunny breaks!

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Responding To Criticism Without Widening The Audience | Mr. Media Training

Responding To Criticism Without Widening The Audience | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it

It's a tough paradox. If you don't respond to a crisis, you'll look bad. If you do, you may make more people aware of it. So what should you do? If your organization is in the midst of a giant, well-publicized media crisis, you can safely assume that most people have heard about it. Therefore, you don’t have to worry about your response widening awareness of the crisis.

 

Since the public already knows about it, you’re not going to make them aware of the incident for the first time simply by responding to it. But what happens if your organization is in the middle of a “mini crisis,” one which is only known to a specific audience or is confined to a specific news outlet or medium?

 

A reader named Nicole recently asked the following question: “Do you (or others) have any thoughts about how to carefully refute a negative story without directing a new audience to it? For example, if you decide to communicate to your audience via social media or a company website or blog, are you inspiring those who may have not seen the original negative story to seek it out?” I reached out to a couple of my PR peers for help in answering her question....

Jeff Domansky's insight:

Brad Phillips answers a tough media training question.

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Crisis communications and saying sorry | Spark Communications

Crisis communications and saying sorry | Spark Communications | Public Relations & Social Media Insight | Scoop.it

We say sorry tens of times a day. ‘Sorry’ for bumping into someone in the street when it’s not our fault, ‘sorry, I didn’t quite catch that’ when you simply can’t hear; and of course we apologise for a perfectly legitimate complaint, ‘I’m sorry, but my soup is cold’. Perhaps our unique British politeness is to blame, but is the word sorry uttered so many times a day that it’s beginning to lose all meaning? I’d go as far to say that we don’t’ even realise when we’re saying sorry, or when we’re being apologised to.

 

So for businesses caught in the midst of a PR disaster, how can they make their customers hear their apologies? Firstly, as Stephanie recently blogged, timing is everything; it took Apple two long weeks to apologise for the Apple Maps debacle and they’re still mopping up the bad PR around that one.

 

We’ve seen many corporate apologies in the past few weeks, particularly in the wake of the horse-meat scandal, and some in particular have stuck out. Tesco, though not the only guilty party by any stretch, has been a serial apologist throughout horsemeat-gate. It has taken out full-page ads in every national newspaper, more than once, to say sorry to customers. There is something striking in this age of digital, rapid, instant, direct-to-the-consumer communication, that the full-page print newspaper apology is still so popular with big businesses; and looking more closely at what Tesco said is very interesting. An article on the BBC last week about the style of Tesco’s newspaper ads, suggested that they have more in common with poems than standard corporate apologies....

Jeff Domansky's insight:

Inside look at crisis management, apologies and, yuck, horse meat.

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The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider

The 30 Best Content Curation Resources for Marketers and Business Pros | B2B Marketing Insider | Public Relations & Social Media Insight | Scoop.it

Are you looking for the best content curation resources on the web. Look no further as I provide 30 of the best content curation resources I use every day. Today, there are so many options available and we each have to find a way to find, filter, consume and share the information that is relevant for us.

 

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. So here, I have curated my own list of the top sites of business and marketing information – some of which are great examples of content curation themselves. I invite you to visit these content curation resources, subscribe to their RSS feeds or follow them on twitter. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to…

Jeff Domansky's insight:

Really practical content suggestions...

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The Paris Review Turns 60!

The Paris Review Turns 60! | Public Relations & Social Media Insight | Scoop.it

In 1953, writers George Plimpton, Harold L. Humes, and Peter Matthiessen banded together to found The Paris Review, the famed magazine that gave voice to literary giants like Ernest Hemingway and Jack Kerouac. Today the formidable institution is celebrating an impressive 60 years in operation....

Jeff Domansky's insight:

Whether you're a designer, a reader, literary type or student of the Beat Generation, you'll be in awe at these covers. WOW!

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Dump Google Reader for Feedly, All the Cool Kids Are Doing It | Mashable

Dump Google Reader for Feedly, All the Cool Kids Are Doing It | Mashable | Public Relations & Social Media Insight | Scoop.it

The news that Google is shutting down Google Reader on July 1 of this year shook the Internet to its core this week. For many, it is the go-to feed aggregator that made looking deep into the heart of the online world possible from one window, and the news of its demise has us wondering what we'll do next. What next? How about dumping Google Reader and switching to Feedly? In fact, a half-million people already switched in only two days.

 

Having a sudden influx of 500,000 new users can be a lot to handle for any site, but Feedly seems willing to meet the challenges needed to greet lost Googlers with open arms. In a blog post, a Feedly blogger said the company is committed to keeping the site up and running despite the big jump in numbers.

Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores.

 

Feedly isn't content to continue existing while hundreds of thousands of new users flock to its shores. The Feedly blog also said the company is committed to adding new features, and to taking suggestions from new users about what they would like those features to be....

Jeff Domansky's insight:

Feedly is working well for me so far oniPhone, Android tablet and PC. Would like A few more "view" choices and more intuitive way to add new streams but so far, so good.

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Celebritize You's comment, March 17, 2013 7:22 PM
I'll have to try out Feedly.
Celebritize You's curator insight, March 17, 2013 7:23 PM

I have to try out Feedly.

Jeff Domansky's comment, March 17, 2013 10:19 PM
Give it a try CY. You may like it.
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The Psychology and Future of Blogging

The Psychology and Future of Blogging | Public Relations & Social Media Insight | Scoop.it

Blogging is getting more and more popular and this trend is expected to continue in the years ahead, with expected regular blog readers of over 60% of the Internet population in the U.S. by 2014.

 

Experts predict in time blogs will become indistinguishable from the other channels which means they’ll be accepted as an inseparable part of the online media. But, have you stopped to think why do people actually blog; what makes them want to blog; is there some psychological basis behind blogging? All bloggers have a purpose for their voice to be heard, but it is in their psychology why they’ve chosen that purpose, or that particular voice. Here’s some blogging on the brain…

Jeff Domansky's insight:

Inside mindful blogging...

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how to be fearlessly creative | Justine Musk

how to be fearlessly creative | Justine Musk | Public Relations & Social Media Insight | Scoop.it

...I used to think: oh, hope, big deal. It couldn’t have been an invisibility cloak or the ability to teleport or a genie who looks like Keanu Reeves?


I have a new slant on that myth after reading Srinivasen S. Pillay’s remarkable book LIFE UNLOCKED, in which he draws from neuroscience to present strategies in overcoming fear.

 

Some of the best life advice I ever got was this: Whenever you make a decision out of fear, you will regret it.I’ve applied that to writing, to relationships (and the end of relationships), to life.

 

I’ve learned to separate my fears from my intuition and, at times, to follow my intuition through the fear.

Jeff Domansky's insight:

A very inspiring post from Justine Musk. Recommended reading!

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Journalists land at Cisco, other brands as ‘corporate reporters’ | Poynter

Former Businesweek reporter Steve Wildstrom has worked as a “corporate reporter” for Nvidia and Cisco, Giselle Abramovich writes. Those are people “who work inside the company and produce media like blog posts, videos, webinars and more,” she writes.

 

The twist is this path isn’t exactly like public relations. Brands are realizing, to a degree, that if they truly want to be publishers they can’t just have people churning out corporate boilerplate. They’re loosening the reins a bit in a bid to attract actual reporters.

 

Wildstrom says he was worried how his colleagues would react, but “Cisco’s editorial policy is to forbid its writers from covering the company or its competitors,” Abramovich notes. Wildstrom, who covers tech, tells her he steers clear of pieces he can’t report honestly: “That’s how I have chosen to handle it. If I can’t be honest, I won’t write it,” he says....

Jeff Domansky's insight:

Brand journalism surges along with challenges..

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What makes journalism ‘innovative’? Lessons from this year’s Scripps Howard Awards | Poynter

The 44 entries in the “Digital Innovation” category we were judging were some help. But not as much we had hoped. The top of the list, thankfully, exemplified the award criteria of finding “fresh, engaging” ways to do great journalism. What does that look like?

 

Think Snow Fall from The New York Times, which ended up winning the award. Big data projects from ProPublica, narrated graphics from the Los Angeles Times, the killer iPad app by Reuters, Bloomberg’s infographics, and News 21’s interactive video trailer presentation also had the judges uttering words like “stunning,” “mind-blowing,” “amazing” and “powerful.”

 

What set them apart from the rest of the entries was the way that each one found a creative — and effective — way to use a digital technique or tool to tell a story or convey information. Here’s a quick look at this judge’s favorites...

Jeff Domansky's insight:

Good read if you're interested in journalism and news...

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With Google Reader Finishing Up, Where Do We Go From Here?

With Google Reader Finishing Up, Where Do We Go From Here? | Public Relations & Social Media Insight | Scoop.it

The news that Google will be retiring its Reader service has been met with criticism by many circles. A dedicated fan base has been left out in the cold and have been given three months to now look for an alternative service.

 

... Before you start looking, you should first download your Google Reader data from Takeout. By following the link here, you can download all your data on a handy xml file. Google says that it should be easily transferable to alternative services, but that really depends on whether said services are allowing users to do this. Some like Feedly already do, but other services will quickly follow suit. Even if you don’t use the file straight away, it’s handy to have for future reference....

Jeff Domansky's insight:

This is very smart advice if you're a Google Reader user. I recommend you follow this advice if you want to preserve your RSS data.

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