Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Employees don't like their social intranets, study says | Ragan.com

Employees don't like their social intranets, study says | Ragan.com | Public Relations & Social Media Insight | Scoop.it
Prescient Digital Media's 2013 study found the implementation of social intranet tools on the rise at most businesses, but satisfaction is quite low. Why aren't employees and executives happier?

 

The firm's 2013 Social Intranet Study found that 76 percent of the companies surveyed use instant messaging, at least in some limited way. About 75 percent use blogs. Around two-thirds have wikis, discussion forums, and user comments. It's fair to say social tools are being used widely.

 

However, only 19 percent of organizations rated their social intranet tools as good or very good. Even fewer executives, 17 percent, like them.

Toby Ward, president of Prescient Digital Media, says the tools are easy to come by, but demonstrating their value is considerably tougher....

Jeff Domansky's insight:

Three factors dictate why social intranets work better.

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B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim

B2B Marketers Say Twitter is Now but Google+ Is the Future | Marketing Pilgrim | Public Relations & Social Media Insight | Scoop.it
If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business? Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google....
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Jeff Domansky's comment, April 17, 2013 2:52 PM
WebChef, I think of list.ly and Rebelmouse Moore as "tools" whereas G+ is a "channel."
theWebChef's comment, April 17, 2013 3:03 PM
Good point, I see all of them as sources where I find content. G+ allows engagement Rebel Mouse, List.ly don't.
theWebChef's comment, April 17, 2013 3:03 PM
But here we are on Scoop.it - is it a tool or a channel?
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What the Pulitzers Tell Us about Successful Storytelling Strategies | Sarah Skerik

What the Pulitzers Tell Us about Successful Storytelling Strategies | Sarah Skerik | Public Relations & Social Media Insight | Scoop.it

The Pulitzer Prizes for journalism were announced this week, and the winning stories represent a variety of different angles, techniques and tools that provide good ideas – and more than a little inspiration – for public relations and marketing communicators.

Jeff Domansky's insight:

Great stories well told by talented journalists.

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Edvina Babic's curator insight, April 17, 2013 6:25 AM

Personal Branding gaat voor een groot deel over het ontdekken van jouw unieke code, het schrijven van jouw verhaal en het delen ervan 'right time, right place'. Nog nooit tevoren hebben we beschikking gehad over zo veel mogelijkheden, tools en platformen voor het delen van ons verhaal. Dit artikel laat zien hoe krachtig de integratie van verschillende middelen, zoals beeld, video, design en tekst, bij kan dragen aan het overbrengen van de beleving. In Personal Branding dient de inhoud van je verhaal als leidraad voor het overbrengen van beleving op je publiek. 

 

Zie hier hoe JOHN BRANCH een verhaal tot leven brengt: 

http://www.nytimes.com/projects/2012/snow-fall/#/?part=tunnel-creek

 

Welke beleving wil jij op je publiek overbrengen?

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Dark Websites as a Social Media Crisis Management Strategy

Dark Websites as a Social Media Crisis Management Strategy | Public Relations & Social Media Insight | Scoop.it

A dark website is a pre-developed site that is not set live until your corporation finds itself in the midst of a social media crisis. Pre-crisis, a dark website is equipped with the appropriate legal and other documentations that your corporation may feel will be needed, but not have the opportunity to acquire during an attack. In the event of a crisis, the dark site is set live and the appropriate information and details are added to it – such as communications to the public, as well as direct information and news concerning both the crisis and the brand.

 

Dark websites are a highly effective social media crisis management strategy used in different situations by major corporations who want to position themselves as the leading source of information throughout the crisis.

The following is a free white paper on dark websites and best practices for using them as a social media crisis management strategy....

Jeff Domansky's insight:

Valuable crisis management strategy from Melissa Agnes. 

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Qantas Reverts to Caveman Social Media Strategy | The PR Coach

Qantas Reverts to Caveman Social Media Strategy | The PR Coach | Public Relations & Social Media Insight | Scoop.it

News today from down under that Qantas Airways is closing its Twitter PR account.

 

What are they thinking?

 

This is like going back to the media relations days of the caveman.

 

Australian marketing magazine mUmBrella reports Qantas will shutter its Twitter news account on April 19th. It expects it’s online newsroom to deliver the news.

Jeff Domansky's insight:

Qantas dropped its Twitter news account, making a very curious statement about its social media strategies. It also raises the question of mixing marketing and news in potential crises in the future.

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Tech's Hard-Boiled Progeny: The Data Journalist | Data Management | TechNewsWorld

Tech's Hard-Boiled Progeny: The Data Journalist | Data Management | TechNewsWorld | Public Relations & Social Media Insight | Scoop.it

When we think of traditional news gatherers, we might conjure up the image of an obstreperous character brazenly hassling a slimy official for the real story -- or hovering paparazzi harassing a poor celebrity innocently shopping for handbags...

 

...Today, your jaded, hard-drinking, courtroom-loitering newsman could just as well be represented on the silver-screen by an enthusiastic bookworm-like computer geek. This is thanks to a new form of reporting known as "data journalism." Data journalism crept into modern media through the back door. You may not even have noticed. ...Even if it's not neatly stored in databases, it's often regurgitated into paper-based or PDF reports that can be accessed, sometimes through Freedom of Information Act requests. The data can then be cleaned, scanned, and converted into organized databases. Then it can be sorted into usable intelligence about a particular subject, limited only by the analyst's -- or data journalist's -- creativity....

Jeff Domansky's insight:

Data journalism may provide PR opportunities.

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The Guardian’s new GuardianWitness app opens up reporting to the masses

The Guardian’s new GuardianWitness app opens up reporting to the masses | Public Relations & Social Media Insight | Scoop.it

...You can access the app via the Web, but there’s also native incarnations for Android and iOS. To contribute content to GuardianWitness, you need to create an account, either using your existing Guardian credentials, or through your Facebook and Twitter details. The Guardian actually posts ‘assignments’, inviting users to post content based on themes – for example, when Britain experiences unseasonably bad weather. Editors set a range of assignments each week, covering news, sport, culture and life and style....

Jeff Domansky's insight:

A new newspaper app that lets citizen reporters get assignments and file stories at The Guardian.

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