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Public Relations & Social Media Insight
PR insight, social media & thought leadership - from The PR Coach www.theprcoach.com
Curated by Jeff Domansky
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How to PR Like a Pro: A Guide to Getting Media Attention

How to PR Like a Pro: A Guide to Getting Media Attention | Public Relations & Social Media Insight | Scoop.it

I've written about garnering media attention for your business before, but I keep getting requests to delve a little deeper into the topic. So here you go, this will teach you exactly how to get your online store or a product you're selling featured in the press.

 

As a former journalist (magazines, newspapers, blogs), I can tell you that reporters are always looking for good story ideas. BUT that might not mean the same thing to you as it does to the media. What may be life changing for you doesn't mean it's important to everyone else and deserves a spot on the cover of The New York Times....

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Does volume control on Google plus solve the noise problem in social?

Does volume control on Google plus solve the noise problem in social? | Public Relations & Social Media Insight | Scoop.it

There is way too much noise in social media. Real time streams, tons of data, too many friends and too many updates means that this noise is everywhere you go. You can either try and keep up with it all – which results in you not doing any actual work, – having a life, or you can selectively dip into your social networks accepting that you are going to be missing most of the good stuff.

 

That could all have changed yesterday with the launch of a new feature on Google+ called “volume control”. It essentially lets you turn the volume up or down on your various streams to customize what you get to see....

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5 Brands Most Likely To Be Gone By 2015 - Forbes

5 Brands Most Likely To Be Gone By 2015 - Forbes | Public Relations & Social Media Insight | Scoop.it

Prophet recently conducted a spot survey of some 5,000 U.S. consumers to see which brands they’d put on the deathwatch for anytime between now and 2015.

 

Anyone who even skims the news headlines will find their rankings no big surprise: Eastman Kodak topped the list with 27 percent of the group, with Netflix and the U.S. Post Office coming in with 19 percent and 18 percent of the vote. RIM (Blackberry) came as fourth most likely to fail (14 percent), and Sears came in fifth (11 percent).

 

But what struck me about this exercise was less the polled group’s choices and more their observations about these brands’ failings...

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Conversations vs. press releases: interpreting the Cision-Newhouse survey | Cision Blog

Conversations vs. press releases: interpreting the Cision-Newhouse survey | Cision Blog | Public Relations & Social Media Insight | Scoop.it
Journalists and bloggers have been talking with brands and professional communicators on social sites like Twitter, Facebook and LinkedIn for several years...

 

One thing that struck me about the results of our journalists and blogger survey, conducted jointly between Cision and the Newhouse School of Public Communications at Syracuse University, is that terminology matters when we’re talking about using online tools to build relationships....

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Six Social Media Trends to Look Out for in 2012 « BulletProof Blog

Six Social Media Trends to Look Out for in 2012 « BulletProof Blog | Public Relations & Social Media Insight | Scoop.it

2011 was a big year for social media. Google launched its own social network, Google+, while Facebookrevamped its interface with Timeline. The most noticeable trend was the amount of money companies started to invest in their social media engagement programs. This space will continue to grow in the coming year – and 2012 may in fact be the year that companies evolve from merely participating in social media to actually adopting social business models....

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Wanted: Reputation Management Skills : PR News Blog

Here is a study finding that is apropos to PR as we move into 2012: a PRSA/MWW survey conducted in fall 2011 finds that nearly all (98%) of more than 200 business leaders polled believe that in the future, it will be important for executives to have working knowledge of building and protecting a company’s credibility....

 

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Newsknife Rates 2011 Top News Sites, Journalists

Newsknife Rates 2011 Top News Sites, Journalists | Public Relations & Social Media Insight | Scoop.it
Ever wonder who the top journalists and news sites are on Google News? Newsknife is out with its 2011 ranking of top news sites and journalists.

 

 ...Why would PR pros be interested in this type of data? Mostly because stories that appear on Google News have the potential to reach large global audiences and drive huge website traffic....

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Jon Slattery: GOTCHA! Media Quotes of the Year 2011

Here are my Media Quotes of the Year dominated by phone hacking, the closure of the News of the World, WikiLeaks, privacy and the Leveson Inquiry....

 

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Nicholas Carr: 2012 will bring the appification of media

Nicholas Carr: 2012 will bring the appification of media | Public Relations & Social Media Insight | Scoop.it
Versioning, the software business standby, is making its way into journalism's business practices.

 

For years now, the line between the software business and the media business has been blurring. Software applications used to take the form of packaged goods, sold through retail outlets at set prices. Today, as a result of cloud computing and other advances, applications look more and more like media products.

 

They’re ad-supported, subscribed to, continually updated, and the content they incorporate is often as important as the functions they provide. As traditional media companies have moved to distribute their wares in digital form — as code, in other words — they’ve come to resemble software companies....

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Carrie Brown Smith: The social media bubble may burst, and more predictions for 2012

Carrie Brown Smith: The social media bubble may burst, and more predictions for 2012 | Public Relations & Social Media Insight | Scoop.it
From local TV to journalism co-ops, 2012 may be a banner year for the local news ecosystem.

 

2011 saw a number of promising examples news organizations going beyond “digital first” platitudes to actually trying things and making it work, and I’m optimistic we will see this trend continue....

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Top news sites + journalists at Google News? Ask Newsknife

Top news sites + journalists at Google News? Ask Newsknife | Public Relations & Social Media Insight | Scoop.it

Newsknife has been rating news sites for 10 years. Over that time we've found over 14,000 news sites at Google News. And the number keeps growing. Google News continues to be a great destination for news quality and diversity...

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Gregarious: 15 PR trends in 2012 that need to be on your public relations radar

Gregarious: 15 PR trends in 2012 that need to be on your public relations radar | Public Relations & Social Media Insight | Scoop.it

There's no shortage of predictions this time of year about the top public relations trends that PR firms need to be paying attention to. As with any annual outlook, some of these predictions are obvious, others not so much. Then again, "obvious" is in the eye of the beholder.

 

With that in mind, I asked some of our best and brightest minds within the firm to share with our blog audience what they consider to be the most important public relations trends in 2012....

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5 Sure-Fire Signs Your LinkedIn Company Page Sucks | Social Media Today

5 Sure-Fire Signs Your LinkedIn Company Page Sucks | Social Media Today | Public Relations & Social Media Insight | Scoop.it
If you are using LinkedIn to market your business online, you know how tricky it can be to set up your LinkedIn’s Company Page.  Who knows if you have all the apps you should? How can you tell if people are visiting your page?

 

These are all questions you need to have answered and we are going to do that for you in this post. Time for a healthy reality check to see if you’re doing everything you can do to drive more success from your LinkedIn Company Page efforts....

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Top Social Media Strategists to Watch in 2012

Top Social Media Strategists to Watch in 2012 | Public Relations & Social Media Insight | Scoop.it

As 2011 comes to a close, it is time once again for our annual list of Social Media Strategists to Watch in 2012. We’re excited to learn from these thought leaders in 2012 as social media continues to grow and change.

 

Obviously, a list like this can only scratch the surrface, so let us know the top strategists on your list for 2012!...

 

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Social Media; Where Do You Turn for News?

It’s obvious that social media has become a pervasive way to gather news and information on trending topics, current events and interesting subject matter,...

 

But has it become the top source people turn to, or is it merely a supplement for more traditional news sources? Recently, TEKGROUP issued their 2011 Social Media News Survey report, which helps answer that very question....

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Monitoring on a (very) small scale: Introducing microlistening - Media Bullseye

...The article, titled “Obama’s Re-Election Path May Be Written in Will St. Clair’s Code” looks at how the President’s re-election campaign is using the massive amount of data available a bit differently. They’ve hired a software engineer, and while they (for obvious reasons) won’t go into specifically what he is tasked with doing, it boils down to essentially making the data collected useful on a small scale. A *very* small scale.

 

“Microlistening,” as it is called in the article, allows the campaign to approach different classifications of voters in a highly targeted style. An example from the piece notes that a person who voted for the president in the last election but is now a “disenchanted voter” wouldn’t be hit up for a donation–instead, that individual would be “wooed.” The significance of this cannot be understated: if a campaign is able to gather that level of information about specific voters and actually apply it, this takes “micro-targeting” to a new level....

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Five tips for creating a killer corporate narrative | LEWIS PR

Five tips for creating a killer corporate narrative | LEWIS PR | Public Relations & Social Media Insight | Scoop.it

Every organization must have something to say. We call this its ‘corporate narrative’. In our content-led, inbound-marketing world, the importance of the corporate narrative is paramount. You’ve got to be clear on what you want your audience to understand, before you start to say it....

 

[5 tips on how to create one for your organization -JD]

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15-Seconds Blog: Top 10 Media Mishap Messages of 2011

15-Seconds Blog: Top 10 Media Mishap Messages of 2011 | Public Relations & Social Media Insight | Scoop.it

Here's our list of our favorite interview crack ups of 2011. This list is not necessarily the biggest or most dramatic media mangles of the year -- but rather items from which we think our friends, colleagues and clients can draw some important lessons....

 

[Terrific media training resource - JD]

 

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What are the Top PR Trends for 2012?

What are the Top PR Trends for 2012? | Public Relations & Social Media Insight | Scoop.it
What are the top five trends that matter to PR pros for 2012?

 

Conveniently, all five start with the letter “C.”

Here are my predictions for public relations trends to watch during the next year. All brought to you by the letter C....

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The Rise of the Zombie Articles (or why staying up late doesn’t make you smarter)

The Rise of the Zombie Articles (or why staying up late doesn’t make you smarter) | Public Relations & Social Media Insight | Scoop.it
The Rise of the Zombie Articles (or why staying up late doesn't make you smarter)...

 

No, this is not about news over an invasion of braindead flesh eaters. It’s about stories that were supposedly dead in the archives but somehow managed to get back to life via social networking and bookmarking....

 

There was an article from Público going around Facebook that seemed awkwardly familiar, about the superior intellectual skills of those who stayed up late. Since I became an early bird and found out I’m more productive this way, the comments of those who felt their undisciplined sleeping habits were an advantage kind of pissed me off. That’s why it got stuck in my memory....

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Live to blog, blog to influence

Live to blog, blog to influence | Public Relations & Social Media Insight | Scoop.it
Why blogging remains the jewel in your social media crown...

 

The power of blog influence is something I’ve been an advocate of for quite a while – since 2005, in fact, when I first started blogging for myself and others after a number of years in newspaper and magazine newsrooms.

 

But, on this occasion, I’m letting others do the advocating of blogging and blogging outreach on my behalf – many thanks, in particular, must go to the thought-leading Brian Solis for the phrase-titling this blog for me: ‘Live to blog, blog to influence.’...

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Publishers Challenge Audience Report | Adweek

Publishers Challenge Audience Report | Adweek | Public Relations & Social Media Insight | Scoop.it

Magazine publishers are demanding explanations from GfK MRI after its fall magazine audience report showed more than two-thirds lost audience versus a year ago, many of them by double digits.

 

Some year-to-year audience fluctuations are common, but the fall report was unusual. About 70 percent of the 220 magazines measured were down, according to MRI. Big decliners included Wired, down 22 percent to 2.5 million; Bon Appétit, down 17 percent to 5.8 million; O, The Oprah Magazine, down 10 percent; and New York, down 14 percent....

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MediaPost: Can Lowe's Win Muslim Customers Back?

You know by now that Lowe’s Home Improvement has pulled its advertising from TLC’s new reality show, “All-American Muslim.” As an expert in brand public relations and the Muslim consumer market, here are my thoughts:

 

What’s done is done. Even if Lowe’s would do it, I don’t see any point in its trying to reinstate its spots during the show. If you have a conviction, no matter how ridiculous it may seem, you might as well stick to it in cases like these. The damage is already done, and the best thing to do now is to move on and try to carefully rebuild a relationship with the American Muslim community, as well as many others who see pulling the ads as a bad PR move and out of touch with American values.

 

This controversy represents a teachable moment for other retailers and brands...

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Kayak Paddles Into “All-American Muslim” Uproar

Kayak Paddles Into “All-American Muslim” Uproar | Public Relations & Social Media Insight | Scoop.it

Lowe’s caused an uproar when the DIY chain pulled its ads from TLC’s month-old reality show, All-American Muslim, which follows the adventures of five Muslim-American families that live near Detroit. That action caused plenty of anger to surface about the company as well as a call to boycott its stores by California State Senator Ted Lieu.

 

Now travel website Kayak.com is getting similar treatment. The site announced that it had decided to discontinue its ads mostly because it felt that the producers of the show hadn’t been totally upfront about its content....

 

[Anybody managing this crisis? - JD]

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Web Ink Now: How a tweet led to driving a dogsled in Lapland

Web Ink Now: How a tweet led to driving a dogsled in Lapland | Public Relations & Social Media Insight | Scoop.it
My wife @yukariwatanabe was checking out her Twitter stream a few months ago and noticed one of the people she follows tweeted about Hotel Kakslauttanen in the northern Finland town of Saariselka where you can stay in a glass igloo...

 

You can lie in bed and check out the stars (or if you are lucky the Aurora Borealis). She tweeted back and said: "I want to go there!" Then she emailed me and said the same thing....

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