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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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These Are The Biggest PR Disasters Of 2012 | Business Insider

These Are The Biggest PR Disasters Of 2012 | Business Insider | Public Relations & Social Media Insight | Scoop.it
From pink slime to Burger King lettuce with a side of feet.

 

From corporate social fails to "pink slime" scandals to Apple launching a widely hated mapping feature, 2012 was filled with epic PR disasters.


While many of the public relations nightmares were due to typical company failings, others were unique to the digital era.

 

All it takes is a single employee's bad tweet — like a Burger King staffer standing in a tub of lettuce — to send corporate headquarters into damage control mode.


We've collected 10 of the worst PR disasters of the year...

 

[A bad PR rogue's gallery ~ Jeff]

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Managing client expectations: 6 guidelines for PR firms | PR Daily

Managing client expectations: 6 guidelines for PR firms | PR Daily | Public Relations & Social Media Insight | Scoop.it
Public relations is a long-term investment; unfortunately, not every client understands this notion. Here are guidelines for dealing with them.

 

[Useful reminders for PR pros ~ Jeff]

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Journalists less-trusted than bankers | Politico.com

Journalists less-trusted than bankers | Politico.com | Public Relations & Social Media Insight | Scoop.it
New today from Gallup....

 

[Well, they did beat insurance salespeople, Senators, stockbrokers and car salespeople. ~ Jeff]

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The Downside Of Marketing Mix Models Is There's No Upside For CMOs - Forbes

The Downside Of Marketing Mix Models Is There's No Upside For CMOs - Forbes | Public Relations & Social Media Insight | Scoop.it

...Advertising Growth Can More Than Offset Lost Sales Due to Reduced Promotion

We have often measured advertising that can double a brand’s weekly penetration. With 10 to 17 weeks of this advertising, sales volume will grow 20% to 30% when sufficient time is allowed for repeat purchases to occur by the newly acquired buyers. This sales-volume increase for most products and services can be achieved surprisingly faster than most marketers expect, with half of the increase gained within 12 months, and the full increase banked within 24 months. So, advertising-driven growth can more than offset lost sales from reduced promotion, breaking out of the prisoner’s dilemma to free your brand from corrosive price promotion. Indeed for sizeable brands, major increases in ad spending can be paid out in less than 12 months, dispelling the belief that advertising is inherently a long-term investment....

 

[Good read and relook at advertising vs price promotion ~ Jeff]

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Planning Your Social Media Strategy? Take a Cue from GE | Forbes

Planning Your Social Media Strategy? Take a Cue from GE | Forbes | Public Relations & Social Media Insight | Scoop.it
You hear a lot about marketing with social media—including Facebook, Twitter, Pinterest, and up-and-coming platforms. But how can you make these platforms work together, while staying true to your own brand, too?

 

[Excellent case study ~ Jeff]


Via Kelly Lieberman, Jenneil Peters
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The A to Z guide to content marketing | JLPR

The A to Z guide to content marketing | JLPR | Public Relations & Social Media Insight | Scoop.it

Regardless of your knowledge of content marketing—beginner, intermediate, or advanced—it’s important to know (and master) the fundamentals.

 

Content marketing, also known as brand journalism, is the practice of companies forming their own media outlets. Companies such as Dell,Coca-Cola, and IBM are creating what looks like—and in many ways is—a journalistic product.

 

Here is an A to Z guide to content marketing...


Via Andy Bull
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Inside Forbes: The Path Forward for the News Business Requires Free-Thinking New Leaders - Forbes

Inside Forbes: The Path Forward for the News Business Requires Free-Thinking New Leaders - Forbes | Public Relations & Social Media Insight | Scoop.it

I have this wall monitor across from my desk that updates the top headlines on Forbes.com every five seconds. I often race up a spiral staircase to the newsroom to congratulate a staff reporter whose post has soared to No.1

 

To me, it means our journalism has hit home. Then I walk over to our producer desk. They know what I’m going to say: “Make sure you add a gallery to that post — consumers love photos and they drive ad impressions, too.” Next, I’ll peek at four terminals used by a member of our ad sales team — yes, she sits in the newsroom. It’s her job, among many, to optimize advertising campaigns with relevant and spiking content. Everyone in our new newsroom appreciates the imperative to make our premium news product pay off for both the audience and our marketing partners.

 

The business of journalism is changing, requiring every editor and reporter to think and act differently....

 

[Lewis DVorkin provides a fascinating look inside Forbes. This post is a must-read and should be required reading for all traditional news media executives and journalists too. ~ Jeff]

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Earned Media the ABC Family Way | Capstrat

Earned Media the ABC Family Way | Capstrat | Public Relations & Social Media Insight | Scoop.it
ABC Family struck gold Saturday night with a social TV initiative that included multiple hashtags, passionate fans and a promotional blitz that simply wouldn't stop.

 

If you’re a fan of the movie Elf, and happened to watch it tonight on ABC Family, there’s a good chance that you were working with at least two screens. Once I saw the hashtag #arcticpuffin displayed on the TV in my living room, I grabbed my iPad to see how quickly it was being picked up and tweeted by users. (Enter Screen #2)

 

Use of the hashtag was already in motion, and I was quickly sucked in.

 

People were tweeting about the Arctic Puffin and posting actual quotes from the movie. I soon posted my own.

“Watching Elf on ABC Family and up on the screen pops #arcticpuffin. Long live #socialTV. Still wondering #whoshotfitz”

 

I participated because I am fascinated with the unbelievable reach that Twitter is providing TV shows, or at least those who are savvy enough to capitalize on the opportunity. ABC is clearly that....

 

[Social media and two or more screens challenge both media and marketing]

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Despite sharing buttons, people are more likely to cut and paste | AdWeek

Despite sharing buttons, people are more likely to cut and paste  | AdWeek | Public Relations & Social Media Insight | Scoop.it
Despite sharing buttons, people are more likely to cut and paste...

 

Sharing buttons have been around a while, but cutting and pasting is by far the most popular way of sharing content, according to Tynt, a service that tracks when people cut and paste content from 600,000 publishers’ sites. Tynt analyzes 30 billion data points per month, and contends that the more a publisher knows about how people engage with their content, the more it can do to ensure they stick around longer. About half the content people cut and paste is being shared with others, potentially amplifying the publisher’s audience, but the rest of the time, they’re searching or saving for their own use, and publishers can keep them on their site by giving them more of what they’re looking for. Behaviors vary by category; entertainment lends itself to sharing with others, while people tend to be in research or shopping mode when reading technology and health/beauty content....

 

[Interesting research for PR, marketers and media ~ Jeff]

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Atari Teenage Riot: The Inside Story Of Pong And The Video Game Industry's Big Bang | BuzzFeed

Atari Teenage Riot: The Inside Story Of Pong And The Video Game Industry's Big Bang | BuzzFeed | Public Relations & Social Media Insight | Scoop.it
On Nov. 29, 1972, a crude table-tennis arcade game in a garish orange cabinet was delivered to bars and pizza parlors around California, and a multi-billion-dollar industry was born. Here's how...

 

[Great writing, wonderful storytelling and cultural insight. ~ Jeff]

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Out of Reach: If the Media Covers You, You’d Better Bring an Audience | Observer

Out of Reach: If the Media Covers You, You’d Better Bring an Audience | Observer | Public Relations & Social Media Insight | Scoop.it

I’ll be the bearer of bad news: the press that most publicists chase for clients isn’t really worth anything. There’s a good chance no one will actually see it. Except the client, that is. The flack will make damn sure of that.

 

But other than that, the assumptions of publicists, clients and journalists—that being featured matters, that being written about will drive awareness or sales or public image—are a collective chimera. The widespread belief is that the media has “reach.”

 

Trust me, they don’t. Not anymore. It’s become almost pathetic.

It hit me the other day when I snagged a profile for a client on a well-known website. The day it ran, they editor sent me an email: “Hey, we hate to ask but could you guys be sure to tweet and share the article for us?”...

 

[This is a fascinating article and media irony ~ Jeff]

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Go-to research databases journalists can use to improve their reporting | Poynter.

...It’s also important to acknowledge that conventional Web searches — just Googling it — won’t necessarily turn up the best research materials; search algorithms don’t always prominently highlight studies and reports that are seldom linked to or visited. There’s also the problem of increasing “personalization” of search results.

 

For specialist reporters, many of the key subject-area databases may be well-known. But for more general assignment reporters, here is a short, representative list of open databases and scholarly search engines that are well worth bookmarking — and entering your key words into as part of the newsgathering process:...


Via Andy Bull
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How To Do News Curation Without Having Problems with Duplicate Content | WP-Drudge

How To Do News Curation Without Having Problems with Duplicate Content | WP-Drudge | Public Relations & Social Media Insight | Scoop.it

Robin Good: If you have been resisting the idea of curating news content on your web site because you are afraid of being penalized for having "duplicate" content, this article will shed some light on what is best to do to avoid it.

 

By working with titles, writing intros and commentaries to curated posts, linking out to relevant and credible sources, you have many variables at your disposal to make curation work for you, rather than against you.

 

Just follow the good advice contained in this good article by Josh Cunningham (author of the WP-Drudge for link and news aggregation) and you will be OK. It's the same approach I use to curate all my news channels. It does work.

Informative. Useful. 8/10


Full article: http://wpdrudge.com/seo-tips-for-curators-and-aggregators

 

[Really useful overview of curation and balancing SEO ~ Jeff]


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Business Insider's 10 Worst Ads of 2012

Business Insider's 10 Worst Ads of 2012 | Public Relations & Social Media Insight | Scoop.it
It's ugly....

 

In 2012, some of the worst ads aired had a theme: an overwhelming sense of self-importance. Insisting that everyone take you as seriously as you take yourself can be fatal for brands -- as this ranking shows.


Sure, there are a couple of awful local ads, as always. But you'd be surprised at the big brands who dropped stinkers this year, too. Companies that should have known better, like Harvey Nichols, Chanel and Sidney Frank all made our list.


Also see the best ads of 2012 here, to get an idea of how high the standard ought to be. And then see what the bottom of the barrel looks like...

 

[Yep, they're Bad PR too ~ Jeff]

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4 reasons text messages are killing our communication | Get In Front Communications

4 reasons text messages are killing our communication | Get In Front Communications | Public Relations & Social Media Insight | Scoop.it

Twenty years ago today, the first text message was sent. My, how the 160-character Short Message Service (SMS) has rocked our communication.


Yes, there is a convenience to being able to access your peeps in a flash. I can’t count the number of times I’ve sent or received texts in the grocery store about items missing from the shopping list. Very important.

 

But communicators and parents alike know that the art and science of texting is impacting our social and education systems in ways that could never have been imagined.

 

Think about these four reasons text messages are killing our communication...

 

[WTH? OMG! SIAS ~ Jeff]

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A Net and His Beat Reporter | Wall Street Journal

A Net and His Beat Reporter | Wall Street Journal | Public Relations & Social Media Insight | Scoop.it
By all appearances, Deron Williams has enjoyed the trappings of life as an NBA superstar. He has a five-year deal with the Nets worth $99 million. He spent his summer hobnobbing with fellow Olympians in London, where he helped Team USA win gold.

 

In New York, companies looking to hawk everything from telephones to energy drinks have lined up to throw money at him, hoping to sign him as a celebrity pitchman. And lest we forget, he's friends with Jay-Z.

 

For most human beings, this would be enough. Not Williams, whose wide-ranging list of accomplishments and assets includes something extraordinary, unique even among pro athletes: He employs his own team of beat writers. Their mission? Spread the gospel of D-Will on his website, DeronWilliams.com....

 

[Social media smarts from NBA Nets Deron Williams and how his team does it ~ Jeff]

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The (almost) definitive guide for brands on Twitter | PR Daily

The (almost) definitive guide for brands on Twitter | PR Daily | Public Relations & Social Media Insight | Scoop.it
Companies are tweeting—they’re just not doing it well. Here’s how you can do it superfreakinwell for your brand.

 

...Part of the problem is that marketers don’t fully understand the platform and the companies that employ them don’t want to invest in paid social media marketing.

 

Mostly, though, the problem lies in the content: marketers struggle at creating Twitter content.

 

Here’s how brands should handle their Twitter presence—a definitive guide, if you will....

 

[Marketers take notes... ~ Jeff]


Via Carla Bulhões
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25 Incredibly Artistic Website Designs Inspire

25 Incredibly Artistic Website Designs Inspire | Public Relations & Social Media Insight | Scoop.it
If you spend much time browsing through web design galleries you'll notice certain trends in design that vary from time-to-time. Right now, there are a number of sites that effectively utilize illustration and other types of very artistic design.

 

[These creative sites will get you excited about design ~ Jeff]


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 3, 2012 12:52 PM

It is hard for most artists I know to restrain their artistic talent online. You see examples of this issue in some of these 25 highly artistic website designs.

You also see the magic that happens when an artist understands the less is more lesson of website design. If you have favorite artistic website designs please be sure to share.  

There is a fine line between a solipsistic pretty picture and one that influence traffic to convert. Presumably you are never simply talking to yourself about yourself online, so pretty pictures aren't as important as the ability of a website design to create, nurture and reward the conversations the website owners need.  

Caveat stated, I love how several of these designs use amazing ART to create clear communication and engagement. No doubt the Daily Candy brand is strengthened by their artistic design flare.  

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Seven Strategies to Stay Ahead of Overwhelming Social Media Change | Business 2 Community

Seven Strategies to Stay Ahead of Overwhelming Social Media Change | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder.

 

...Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Can anybody on earth keep up with the real and rumored changes just to Facebook’s EdgeRank formula?


What we considered best practices six months ago are passe’ today. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along.


But as a professional marketer, you must keep up. How is this possible? Here are seven ideas to help you stay calm and carry on....

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The Powerful Relationship Between Brands and Corporate Reputation | The Vandiver Group Blog

Recent research conducted by the Council of Public Relations Firms reveals that there may be an even stronger relationship between brand equity and corporate reputation than previously thought. An analysis of 50,000 consumers showed that when these two strategies are combined, the effects are stronger than the individual power of each.

 

These results have a big impact for marketers. They suggest that by combining brand efforts and corporate reputation efforts, companies can achieve better results with respect to things such as purchase consideration and recommendation....

 

[Interesting study worth noting by both marketing and PR ~ Jeff]

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Friday Five: Lessons From the World PR Forum

Friday Five: Lessons From the World PR Forum | Public Relations & Social Media Insight | Scoop.it
Why It Matters by Alex Lefley: Last week Richard Edelman spoke at the World PR Forum (WPRF)...

 

Last week Richard Edelman spoke at the World PR Forum (WPRF) in Melbourne on “PR’s time to lead.” Edelman was the digital partner for the event and the Melbourne team took the opportunity to leverage this as part of Edelman’s sponsorship of the forum. With this in mind, this week’s Friday Five discusses our top five tips on how to maximize the impact of your sponsorship using social media to deliver the best ROI possible....

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Time Inc. Launches Digital Video Unit

Time Inc. Launches Digital Video Unit | Public Relations & Social Media Insight | Scoop.it
Laura Lang hires Meredith video exec to lead new group...

 

More changes are afoot at Time Inc. following the reshuffling CEO Laura Lang kicked off last summer. Today, in a company-wide memo, Lang announced the launch of a new digital video unit, a recognition that the company's brands need to tap new, potentially lucrative sources of revenue as their traditional print business continues to decline....

 

[Traditional media are finally recognizing the need for video. The bigger question is whether marketing and PR are shifting to video fast enough to meet the market place?]

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John Keane: The new muckrakers are challenging democratic institutions — in a good way | Nieman Lab

John Keane: The new muckrakers are challenging democratic institutions — in a good way | Nieman Lab | Public Relations & Social Media Insight | Scoop.it
"The new muckraking isn't the effect of new media alone...Yet buried within the infrastructures of communicative abundance are technical features that enable muckrakers to do their work of publicly scrutinising power, much more efficiently and effectively...

 

Who or what drives the new muckraking? The temptations and abuses of power by oligarchs, certainly. The criminal obscenities, hypocrisies and political stupidities of those responsible for the deep crisis of parliamentary democracy in Greece and the wider Atlantic region, no doubt. The decline of parties and representative politics and strengthening democratic sensibilities against arbitrary power also play their part. But of critical importance is the advent of communicative abundance. Just as the old muckrakers took advantage of advertising-driven mass production and circulation of newspapers, so the new muckrakers are learning fast how to use digital networks for political ends....

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New York Times Stirs Controversy for Social Media Monitoring

New York Times Stirs Controversy for Social Media Monitoring | Public Relations & Social Media Insight | Scoop.it
Did paper go too far in assigning bureau chief a babysitter?

 

The growing pains continue for legacy media in its ongoing adaptation to the digital era. After coming under fire for a few ill-advised social media postings, The New York Times Jerusalem bureau chief Jodi Rudoren has been assigned an editor "to work closely with Ms. Rudoren on her social media posts," according to a post by Times public editor Margaret Sullivan.


As is tradition, the social media chattering class went into a frenzy over the Times' decision, calling the post and reaction to Rudoren's posts "utterly painful" and chastising the paper for its use of a social media "babysitter." For those who monitor media, the argument has become somewhat stale as social media standards and practices have been part of an evolving conversation since its inception as a newsroom tool. Yet what's perplexing about this particular instance is the how the decision appears to clash with the Times' highly praised policy of allowing journalists a long leash across social media platforms....

 

[Traditional media and journalists are struggling with how to use social media. The New York Times' "babysitter" has the social media chatter at high volume. ~ Jeff]

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How to Make Your Presentation Memorable

How to Make Your Presentation Memorable | Public Relations & Social Media Insight | Scoop.it

Preparing for a big speech? Here are six tips to engage your audience and get the most out of your presentation.


Via Daniel Watson
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Daniel Watson's curator insight, December 1, 2012 10:33 PM


Business owners and managers need to regulary communicate their message to various constituencies, and the key to getting the message across is to engage the audience, and then hold their attention until your message is absorbed.


Some are capable of making brilliant presentations, some get by by winging it using experience and expertise, but most owners and managers need to work on every presentation in order to be remembered and effectively get their message across.


This excellent article, suggests that you can prepare to deliver a memorable presentation, and it outlines six steps to take to achieve this result.