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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Facebook vs Twitter vs Pinterest – 2013 Statistics

Facebook vs Twitter vs Pinterest – 2013 Statistics | Public Relations & Social Media Insight | Scoop.it

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.

 

2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results...


Via Lauren Moss, Mau, massimo facchinetti
Jeff Domansky's insight:

Content marketers and producers will find these stats useful, especially the length of time Pinterest users spend on site.

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Pedro Barbosa's curator insight, January 22, 2013 8:04 PM

Pedro Barbosa | www,harvardtrends.com | www.spaculationsandtrends.com

Philippe Trebaul's curator insight, March 2, 2013 6:22 AM
Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic]

"The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide us with an interesting opportunity to review where we may want to spend our social media dollars and time in the coming year.


2013 is shaping up to be a changing year in the online social media landscape. The Pinterest user base and relationship with online spend is likely to grow, Facebook is likely to roll out more products changing the landscape time and time again, and the Twitter user base is likely to grow, however Twitter needs to counter the issue of visual content quite quickly to compete in the e-commerce space. When considering where to spend your social dollars, be aware of your target audience, and wherever possible take the time to improve the visual nature of your content and you should begin to see some great results"...














Facebook vs Twitter vs Pinterest – 2013 Statistics [Infographic] via @MYDstudio http://sco.lt/...


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Vintage Timex Commercial- Takes a lickin and keeps on tickin


Via k3hamilton
Jeff Domansky's insight:

Good fun, great marketing nostalgia

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k3hamilton's curator insight, January 22, 2013 4:30 PM

and the old joke about what is left at the end of the world-  A timex watch, bic pen and Keith Richards

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Public trust in businesses, government and NGOs rises, Edelman's Trust Barometer reveals | PRWeek

Public trust in businesses, government and NGOs rises, Edelman's Trust Barometer reveals | PRWeek | Public Relations & Social Media Insight | Scoop.it

Read Public trust in businesses, government and NGOs rises, Edelman's Trust Barometer reveals on PRWeek

 

Trust in government increased 5% globally to 48% compared with last year, while trust in businesses went up 3% to 58%. 

Trust in the media jumped 5% to 57%, while trust in NGOs rose 5% to 63%, according to the report.

Ben Boyd, global head of Edelman's corporate practice, told PRWeek US: ‘You might suggest that last year, given the global economic climate and the lack of leadership and action by government, the global context was one of bleak outlook and depressed sentiment around trust.’...

Jeff Domansky's insight:

A couple of highlights:

-  consumers trust technology most at 77%

-  trust in the automotive industry second highest at 69%

-  banks and financial services least trusted at 50% 

-  CEOs, govt officials or regulators least trusted at 43%, 36%

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Content Marketing Objective: 7 Steps to Better Effectiveness | Content Marketing Institute

Content Marketing Objective: 7 Steps to Better Effectiveness | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it

Creating enough content is a major issue for more than half of B2B and B2C marketers, according to research by the Content Marketing Institute and MarketingProfs. Just adding more content marketing to your plans by itself isn’t sufficient to yield the most from your marketing investment.

 

Therefore, somewhat contrary to the above data, it seems that marketers’ biggest content marketing challenge is maximizing each content marketing effort’s effectiveness. As a result of doing this, each element of content would be better able to achieve its marketing objectives. 

 

To ensure that each piece of content yields optimal results toward your business goals, here are seven steps you need to follow....

Jeff Domansky's insight:

Here's some valuable content marketing advice from Heidi Cohen...

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29 Nonprofit Resources to Follow on Twitter | Nonprofit Tech 2.0

29 Nonprofit Resources to Follow on Twitter  | Nonprofit Tech 2.0 | Public Relations & Social Media Insight | Scoop.it

29 nonprofit resources that tweet regularly on subjects ranging from fundraising to social media to mobile communications


Via Kimberly Flaherty
Jeff Domansky's insight:

Here's a helpful list of nonprofit influencers to follow on Twitter...

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Kimberly Flaherty's curator insight, January 21, 2013 9:37 AM

Nonprofit resources on Twitter

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Infographics

Infographics | Public Relations & Social Media Insight | Scoop.it
#Infographic: How social media is ruining our minds (#Infographic: How social media is ruining our minds http://t.co/1ilj3qNi)
Jeff Domansky's insight:

This is a thought-provoking infographic...

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Making Content Marketing Work in a Social/Mobile World [Infographic]

Making Content Marketing Work in a Social/Mobile World [Infographic] | Public Relations & Social Media Insight | Scoop.it
Making Content Marketing Work in a Social/Mobile World

Via Martin (Marty) Smith
Jeff Domansky's insight:

Really useful tips and stats about content marketing in both social media and mobile marketing.

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Martin (Marty) Smith's curator insight, January 21, 2013 12:28 PM

Love this headline from the infographic, "Multi-channel Content Marketing Is HARD!" Agree with that statement and found lots of good stats in this infographic about video marketing in a SMobile (social and mobile) world. 

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Is 2013 the Year Marketers Lose Keyword Research? | HubSpot

Is 2013 the Year Marketers Lose Keyword Research? | HubSpot | Public Relations & Social Media Insight | Scoop.it
Learn about the impact of SSL encryption on keyword research, and the field of SEO.

 

Trying to perform keyword research to inform your SEO strategy is tough these days. Why? Because of that huge chunk of organic search traffic swept under the “(Not Provided)” carpet in your analytics.

 

And it’s getting crowded under that carpet! When Google rolled out encrypted search (more on this later, if you need a brushup on the history of Google encrypted search) a Google spokesperson claimed this change would affect “a single-digit percentage of all Google searches.” But in the past few months, we’ve seen over 50% of hubspot.com’s organic search traffic fall into this bin. That’s a ton of missing insight into what keywords are driving organic traffic....


Via BurrellesLuce
Jeff Domansky's insight:

There are some valuable SEO lessons in this HubSpot post...

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Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company

Why Your Brand Should Stop Stressing About Social-Media Campaigns | Fast Company | Public Relations & Social Media Insight | Scoop.it

...allSocial media" remains a source of profound confusion and challenge to brands around the globe, resulting in siloed marketing departments and social campaigns that suffer from a lack of support and the increased awareness guaranteed by traditional media.


But the golden rules of social media--be transparent, honest, and consistent; listen, respond and be respectful--aren't foreign concepts to any communications expert (or, that being said, any socially balanced individual). Many people proudly declare, "I don’t understand social media."


Specialist agencies, "digital ninjas," and the social platforms themselves have succeeded in generating a digital snowstorm of confusion, leading the marketing world into the belief that theirs is a totally new universe of communication....

Jeff Domansky's insight:

A quick but thoughtful reminder that it's the communications and not the channel that count most. I particularly liked the three case studies cited.

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Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist

Monastic Marvels: 12 Cliffside & Mountaintop Monasteries | WebUrbanist | Public Relations & Social Media Insight | Scoop.it
Precariously perched on mountain tops and into the sides of sheer cliffs, these dramatic monasteries are difficult to reach, but offer incredible views.

 

Clinging precariously to sheer cliff faces or perched on towering mountaintops and volcanic plugs, these 12 rocky monasteries throughout the world certainly provide inspiring views of the natural landscapes and cities around them. Built as early as the 3rd century BCE, these monasteries have been carved into stone, and are often deliberately difficult to access with dangerous ladders and rickety suspended paths....

Jeff Domansky's insight:

Talk about curb appeal! LOL. Go ahead. Take a creativity break by gazing in awe at these incredible mountain top monasteries.

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Empowering Employees with Social Business Strategy | Jay Baer

Empowering Employees with Social Business Strategy | Jay Baer | Public Relations & Social Media Insight | Scoop.it

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One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.

 

That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....

Jeff Domansky's insight:

This is a superb look at how IBM is using social media and turning employees into evangelists. It's a must-read for employee communicators, business owners and even CEOs.

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The Ultimate List of Content Curation Tools and Platforms | You Brand

The Ultimate List of Content Curation Tools and Platforms | You Brand | Public Relations & Social Media Insight | Scoop.it

Content curation is a highly effective inbound marketing strategy and because of this there has been a rise of content curation tools and platforms. So we did what we typically do, we tried to get a good handle on all the options that exist in the market. What follows is our best collection of tools that allow you to easily curate content.

 

If we missed any tools please leave a comment down below and we will add it to the list....

Jeff Domansky's insight:

Can't add more than "awesome" list for curators

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UniqueWebsites's curator insight, July 9, 2013 4:05 AM

A fantastic list of curation tools; extremely comprehensive with an explanation of what each tool does. Very helpful - and many thanks. A list to keep and refer to.

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7 Tricks to Improve Your YouTube Rankings | Blogging Tips

7 Tricks to Improve Your YouTube Rankings | Blogging Tips | Public Relations & Social Media Insight | Scoop.it

Your YouTube rankings determine how many people find your videos, and provide steady page clicks.


Learn 7 tricks that will improve your YouTube rankings, and step up your online presence....

Jeff Domansky's insight:

Useful tricks to get you a marketing advantage...

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Lincoln Torcelli's curator insight, January 21, 2013 5:45 AM

Useful tips to share and learn.

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Content Marketing Strategies, Social Media Trends vs. Hype | Content Marketing Institute

Content Marketing Strategies, Social Media Trends vs. Hype | Content Marketing Institute | Public Relations & Social Media Insight | Scoop.it
CMI consultants continue a roundtable discussion on key challenges for content marketing strategies in social media. Find out the secret to choosing channels.

 

These days, it’s tough to talk about content marketing without talking about social media. As the Content Marketing Institute/MarketingProfs 2013 B2B Content Marketing Benchmarks, Budgets and Trends research shows, marketers are relying heavily on social media to distribute their content, and there are increases year-over-year. However, is this a good thing? And are marketers doing this correctly?...


Via Sinan Zirić, Annetta Powell, massimo facchinetti
Jeff Domansky's insight:

Valuable insight for content marketers and content producers...

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Edelman’s Trust Barometer Report 2013: Our Global Leadership Problem | Business 2 Community

Edelman’s Trust Barometer Report 2013: Our Global Leadership Problem | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

...I want to share some of their [Edelman Trust Barometer] findings here because understanding them will help everyone build and grow better companies. This isn’t just a PR topic. It affects everything: Brand management, communications, operations, retail, customer service… everything.

 

First, the checklist. Below is a graphic that shows 16-trust building attributes every organization needs to be aware of (and gauge). It looks like this year, Edelman added categories (what they call trust performance clusters): Engagement, Integrity, Products & Services, Purpose, and Operations. I can’t poke a hole into this. It’s solid....

Jeff Domansky's insight:

This post focuses on the trust gap between organizations and their leadership. CEOs have less than 50% approval rating but only 18% of people expect them to tell the truth and only 13% of political leaders to tell the truth. PR pros and reputation doctors will be busy for decades...

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Schools struggle to put social media in business curriculum | CBC News

Schools struggle to put social media in business curriculum | CBC News | Public Relations & Social Media Insight | Scoop.it

Marketing experts and professors believe universities aren't working fast enough to include social media in their business curriculum.

 

Using Facebook and Twitter is one thing but being an expert in it is another, said one University of Windsor marketing professor.

 

'By the time you get a curriculum up, it's already passé.'— Vincent Georgie, marketing professor

 

Vincent Georgie said businesses are hungry for social media marketing graduates. However, schools are struggling to work it into their curriculum.

"It's definitely being worked in, it's just not being worked in fast enough," he said. "By and large, it's something that changes quickly. By the time you get a curriculum up, it's already passé."...

Jeff Domansky's insight:

it's not just business that's struggling to stay current with social media...

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SEO is Dead! Now Let’s Optimize! | PR Newswire

SEO is Dead!  Now Let’s Optimize! | PR Newswire | Public Relations & Social Media Insight | Scoop.it

...

The goal of Google and every other search engine is to have quality rise to the top (unless of course you’re willing to pay to be on top).  So naturally their advice to Web authors is “write great content.”

 

But the search engines can’t really identify quality.  What they do instead is first of all associate the quality of the content with the place it appears (e.g. you’re more likely to come up with quality on the New York Times than on eHow,) and secondly, try to predict quality based upon robotically identifiable characteristics of the content.  For example, it may be true that 400-word stories are more likely to be of higher quality that 200 word items.  But they can’t deal with the fact that you could say something brilliant in one graph.

 

Post-SEO Optmization

If you’re a marketer or a PR professional, if you’re the digital guru of your organization or one of the new breed of content marketers, you can’t afford to just write something good and say “Here you go, Google.”  What you need to do is to optimize in a post-SEO world and here’s some advice on how to do that....

Jeff Domansky's insight:

PR Newswire's  Ken Dowell shares valuable insight and SEO tips.

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Ranjana Sharma Commodity Tips's curator insight, January 22, 2013 3:38 AM

MID CAP RUN TO CONTINUE LATEST UPDATES FOR 22-JAN WITH LOTS OF UPDATES OF STOCK MARKET JUST VISIT http://lnkd.in/88YqAH

Tonya Sheridan's curator insight, January 22, 2013 5:44 PM

The new post-SEO world

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Social Media Engagement Correlates with Purchases | MediaPost

Social Media Engagement Correlates with Purchases | MediaPost | Public Relations & Social Media Insight | Scoop.it

A concrete method for measuring return on investment for social media remains elusive, but recent research initiatives may be bringing such an answer within range. In one recent study scheduled to appear in a journal titled Information Systems Research, researchers from the University at Buffalo School of Management, Aalto University and Texas A&M University were able to correlate social media engagement with increased purchases for a large specialty firm in the northeast U.S.

 

According to co-author Ram Bezawada, assistant professor of marketing in the School of Management at the University at Buffalo, “Our results show that when customers engage with a business through social media they contribute about 5.6 percent more to the firm’s bottom line than customers who do not.”...

Jeff Domansky's insight:

Still more research required but marketers should be encouraged by the potential for social media to impact purchasing.

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Liveblog Pro launches, promising to make liveblogging a breeze for journalists | The Next Web

Liveblog Pro launches, promising to make liveblogging a breeze for journalists | The Next Web | Public Relations & Social Media Insight | Scoop.it

While Twitter can be used as an off-the-shelf liveblogging tool, it's not the most sophisticated of options for the job. But then, it wasn't really designed for that....

 

Indeed, there is no shortage of liveblogging tools, but one company has just rolled out the public beta version of its own incarnation, built upon three key underlying tenets, with journalists firmly in mind. Here’s Liveblog Pro....

 

Jeff Domansky's insight:

While it's aimed at journalists, I'm thinking of the possibilities of Liveblog Pro for PR, special events and even crisis management is it proves to be a robust and reliable platform. There's a free version at launch and I'll update once I've had a chance to test drive it.

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Simple Tips to Make Your Hashtags Work | b2bmarketing.net

In fact, the American Dialect Society crowned ‘hashtag’ the word of the year and one couple even went as far as naming their child Hashtag. And although we wouldn’t recommend doing the latter, we’ve got some tips to help businesses use hashtags to best effect...

Jeff Domansky's insight:

You'll find some useful reminders on making your hash tags more effective on Twitter and in your marketing...

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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Public Relations & Social Media Insight | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?

Via Karen Dietz
Jeff Domansky's insight:

Attention consultants, curators, communicators: Sage advice ahead...

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Laurent Brixius's curator insight, January 22, 2013 4:25 AM

Evitons les egos démesurés, pas si rares dans la profession d'architecte... L'exemple pris pour cet article est justement un architecte.

Karen Dietz's comment, January 22, 2013 1:54 PM
Thanks for your comments and sharing Jeff & Laurent!
Edna Campos's curator insight, February 1, 2013 4:33 PM

Totalmente cierto..coincido..

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Why You Should Never "Fire" a Client | 99U

Why You Should Never "Fire" a Client | 99U | Public Relations & Social Media Insight | Scoop.it
Clients are the vehicle by which our work is put to use. So why do some of us view them with contempt?

 

Recommending avoiding terms like "fire your customer" is good advice. But why do we talk like this? It's more than just frustration with difficult clients, or those who are a little slow to catch on to our brilliant ideas, or ones that keep demanding better service and lower prices.


The "fire the customer!" mindset is a symptom of contempt for clients. The term "contempt" might sound shocking. We love our clients, don't we? They pay the bills. They refer us to others. They are the vehicle by which our work is put to use. Yet this dismissive attitude toward clients is surprisingly pervasive. If you listen carefully, you will hear it from others, and perhaps even, on occasion, from yourself. Do you find yourself thinking any of the following?...

Jeff Domansky's insight:

This post will get you thinking about client relationships... but you may still feel like firing a client regardless.

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Hackpacker: Content Curation is king

Hackpacker: Content Curation is king | Public Relations & Social Media Insight | Scoop.it
When asked about the worst words of 2013, The Atlantic’s Richard Lawson respondedthat he hated the usage of curation. His objection to the word was that it has shifted far from its original high-art meaning:


"It's a reappropriated term that used to mean something good - putting lovely and interesting things in a museum! - but now denotes a technique of cobbling together preexisting web content and sharing it with readers/followers/whomever. In other words, linking to things.”

 

And he’s got a point. Social media means we’re all curators now. Anyone who signs up for a Twitter account is curating a stream of links and cat videos for their followers and friends.  But personalised curation is a response to the information overblown that the web has created. Social media has given many users a way to make sense of this by looking to trusted curators: their friends....
Jeff Domansky's insight:

This is a really thoughtful post about curation and it's meaning in the context of social media. What do you think curators? Should we find a different name and leave curation to the fine arts world? I don't think so. That's like saying we should still be riding horses instead of driving cars.

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The Truthiness Is Out There | MediaPost

The Truthiness Is Out There | MediaPost | Public Relations & Social Media Insight | Scoop.it

This was the week of not quite apologizing enough.

 

Lance Armstrong appeared on the Oprah Winfrey Network to explain 20 years of cheating, lying and cruel personal destruction of his truthful critics. He repeatedly said he was sorry for his conduct, but left the distinct impression that he was sorry mainly for getting caught. And his claim that he did not force his teammates into doping, among other continued denials, sounds like a crock.

 

Notre Dame linebacker Manti Te'o named the supposed hoaxer who created the fake Lennay Kekua persona who e-romanced the football star before tragically dying, and even before actually living. Te'o's story can be proved or disapproved in about 5 minutes with a peek at his cell phone records, yet university officials have not been curious enough to look at them. Nor did they refute two years of false stories about the star-crossed lovers until at least a week after learning of the hoax.

 

Yet the most shocking non-apology apology was buried in the avalanche of coverage about the disgraced athletes. The true disgrace belongs to Atlantic President M. Scott Havens, whose memo to colleagues about the magazine's ill-conceived online advertorial from the Church of Scientology fails just about every test of honesty, judgment and simple common sense.



Read more: http://www.mediapost.com/publications/article/191476/the-truthiness-is-out-there.html#ixzz2IdlSIVT4

Jeff Domansky's insight:

Unfortunately the truth is NOT enough for Lance, Te'o, Atlantic magazine...

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YouTube for Business: The Ultimate Guide | Social Media Today

YouTube for Business: The Ultimate Guide | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Online video can no longer be ignored. On the crowded commuter train many passengers have ditched their evening newspaper for YouTube on their phone. In my office when something goes wrong with the system our calm, twenty something intern sits back and watches a YouTube video to find a solution to the problem. 


YouTube is the 2nd biggest search engine in the world behind the mighty Google itself. So there is no doubt that you, as a company, need a presence there. Here’s everything you need to know about YouTube for business to get started....

Jeff Domansky's insight:

This is one of the better guides to YouTube marketing for quite some time...