Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Blogging is Good PR | JaymeSouati

Blogging is Good PR | JaymeSouati | Public Relations & Social Media Insight | Scoop.it

Blogging is good for growing business, as owned media, for good PR, building authority, and developing brand....

 

How many gazillion blogs are there in the world now? Technorati says about 3 million or so. You can see where your blog ranks via something called an Alexa ranking. Best to just ignore all that though and focus on a few other things, such as: Blogs Only Get Better When you start blogging and give it 12 months of consistent writing, good things start to happen. You become confident and assured that you have something to say. Your writing improves, you gain voice, and you may even make the jump from personal to professional blogger....

Jeff Domansky's insight:

Solid blogging advice from Jayme Soulati..

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A Salt Maker Looks to Shake Up Its Social Media Presence

A Salt Maker Looks to Shake Up Its Social Media Presence | Public Relations & Social Media Insight | Scoop.it

The family-owned business is looking to grow its Facebook and Twitter followings, with the help of our Small Business Panel....

 

For a company that bills itself as the maker of "the world's finest seasoned salt," Borsari hasn't attracted a lot of fans in social media. At this writing, the brand only had 133 Facebook fans and 73 followers on Twitter. Clearly, the world's finest deserves better....

 

A 26 oz. canister of Morton's Salt costs $1 and often lasts for months, so it's hard to see how Borsari's 4 oz. Original Recipe can compete at $4.99. Yet, foodies are willing to pay extra and gourmet salts have gotten very hot over the past few years. Meghan O'Keefe, who is taking over social media marketing for Borsari, says the company's sales have grown 20% to 30% per year for the last few years. A national distribution deal with Whole Foods about four years ago greatly enhanced that growth. So about that Facebook Page.... tips and a social makeover....

Jeff Domansky's insight:

Pinch of salt and lots of social marketing advice.

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Show Me (a Little of) the Money | Edelman

Show Me (a Little of) the Money | Edelman | Public Relations & Social Media Insight | Scoop.it

Steve Rubel, our chief content strategist, and I have been visiting with media companies for the past three months to understand more fully the opportunity in paid content for PR firms....


It is clear that media companies are now willing, even eager, to explore the third way to revenue, beyond circulation and classic advertising, to a new hybrid model, which falls somewhere between the old advertorial and the novel sponsored content. The new mantra at Edelman is that the paid ought to support the earned and owned content, to make it work harder and more intelligently than a classic media buy that stands on its own. We need to flip the traditional model on its head, whereby media buying agencies act as the intermediary between client and media, extracting the best financial deal on the basis of mass purchasing power.


Our advantage will never be scale in buying; rather we will have a more intelligent approach, a smart bomb instead of multiple bomber runs. But to do this, we will have to be given access to some advertising funds to be used at our discretion when a story seems to be taking off in popularity. We also need some money to initiate a surround-sound approach from conference sponsorship to proprietary content creation to online discussion moderation and aggregation of related content. So clients will have to entrust us with some of the paid media funds, then hold us to even higher standards for delivery of results....

Jeff Domansky's insight:

PR has innate skills to lead and drive results from native advertising, brand journalism or content marketing. Call it what you like. PR should lead and deliver results.

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Can a People-Centric Social Media Strategy Scale? | HubSpot

Can a People-Centric Social Media Strategy Scale? | HubSpot | Public Relations & Social Media Insight | Scoop.it

Want to learn how social media can scale? Use this strategy and it cannot fail....

 

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to solve for: streams of noise, shouting, and irrelevant messages.

 

Developing a people-centric social media strategy is a huge opportunity for companies to differentiate themselves from their competitors. A seemingly “faceless” brand making a personal connection over social media is such a rarity, that when it does happen, the resulting positive emotion from the recipient is remarkable in comparison to the avalanche of noise out there....

Jeff Domansky's insight:

It's called "social" media for a reason people.

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How to Sell Anything Using Social Media - Case studies, tips

How to Sell Anything Using Social Media - Case studies, tips | Public Relations & Social Media Insight | Scoop.it

Whether your job is to sell cars, homes, insurance, antiques, camp, or widgets, you absolutely can use social media to your advantage. But just like hard-selling doesn't work in person, it doesn't work with social media. Here are five simple reminders about the best processes to use when selling through social media...

Jeff Domansky's insight:

More reasons to park old-style marketing, especially in social media.

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Find Your Mobile Customers Where They Are #mobileweb

Find Your Mobile Customers Where They Are #mobileweb | Public Relations & Social Media Insight | Scoop.it

It’s challenging to find your customers, but it probably shouldn’t be, right? I mean, you create a product and find a market and there you go. Business 101.

 

Today, however, it’s more challenging than it’s ever been. Your customers are living on their terms, not yours. They are doing their best to avoid your direct marketing and advertising. They are living their lives with or without you.

 

Something I stress to clients is how no customer will ever be as obsessed with your brand as you are! They are carrying on and fitting your brand into their lives.


Via Brian Yanish - MarketingHits.com
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JC Penney Handled Their Hitler Teapot Debacle Like a Pro

JC Penney Handled Their Hitler Teapot Debacle Like a Pro | Public Relations & Social Media Insight | Scoop.it

JC Penney was under some social heat after some Reddit users (yup, here’s Reddit again – told you it was one to keep an eye out for!) remarked that the company’s new teapot bares a slight resemblance to Adolf Hitler.

 

Yes, this is obviously an innocent mistake and a matter of personal perception – and is most certainly not a crisis. However, as we’ve seen time and time again, when not responded to appropriately, social media issues can escalate into social media crises.

 

How did JC Penney respond to the Hitler accusations?

 

JC Penney was wise to not take the situation too seriously, though they knew that it still needed to be responded to. Their strategy was to develop a response tweet and use it to respond to everyone mentioning the teapot in relation to Adolf Hitler.

Jeff Domansky's insight:

Melissa Agnes highlights JC Penney's good handling of a potential issue online. Several good lessons to note.

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A New Radio Trend You Should Know About | Mr. Media Training

A New Radio Trend You Should Know About | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
Some radio stations don't want to conduct interviews by telephone anymore. Instead, they may ask you to record it yourself using your smartphone.
Jeff Domansky's insight:

Brad Phillips shares an interesting trend worth noting for those who are interviewed for radio.

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The Only Thing Amazon Has to Fear Is Amazon Itself | Wired Business | Wired.com

The Only Thing Amazon Has to Fear Is Amazon Itself | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

Amazon has reached a point in its evolution where the company is now surfing a feedback loop of dominance.

Jeff Domansky's insight:

Here's a look inside Amazon's strategic leadership.

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Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com

Why 3 MIT Grads Want to Send You an Empty Box | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

Internet startups sprout all the time promising to send you just about anything via UPS. But one new company has taken the idea a little meta: They'll ship you an empty box....

 

...Sold is the brainchild of three graduates of the MIT Media Lab—Matt Blackshaw, Tony DeVincenzi and David Lakatos—who figured out that boxes aren’t as trivial as they seem. One-click buying has become commonplace online, Sold’s founders say, but not so one-click selling. And sometimes the difference is a box.

 

With Sold’s app, you take a picture of the thing you want to sell and write a description. The company uses a mix of algorithmic and human judgment to figure out how much you can probably get for the item and sends you the proposed price. If you accept, Sold posts your product on whatever online marketplace the company determine is best—eBay, Amazon or smaller niche sites, depending on what you’re selling. When your item sells, Sold sends you a pre-labeled box to ship it in. (You can track the box while it’s on its way to you.) Tape up the box, schedule a UPS pickup and that’s it....

Jeff Domansky's insight:

This is a great little case study in business innovation and social business.

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Two Pens's curator insight, May 30, 2013 9:41 AM

Very cool idea. Look at the marketplace and discover the niche that no one is covering: these MIT grads are serving the seller in an interesting way by sending an empty box. 

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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Public Relations & Social Media Insight | Scoop.it

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...

Jeff Domansky's insight:

This is a really thoughtful look at technology and its impact on digital marketing and how to respond.

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Five ways to organically grow your YouTube audience

Five ways to organically grow your YouTube audience | Public Relations & Social Media Insight | Scoop.it

YouTube is the second largest social network in the world, with more than 1 billion monthly active users, if you haven’t started treating it like a social network and developing your audience, you’re missing out on something big.

 

As Robert Kyncl, the VP and Global Head of Content for Google/YouTube said, “Audience development is equally as important as great content. By creating fantastic content and spending zero time on audience development, you are certain that you will not succeed on YouTube.”

 

Although Social Media Managers and marketers have mastered the art of Facebook and Twitter audience development over the past five years, YouTube marketing is still in its infancy. There’s a lot of confusion over what works and what doesn’t. So here are five best practices that top creators on YouTube are using to organically grow their audiences....

Jeff Domansky's insight:

With the importance and popularity of video, business is missing big marketing and content marketing opportunities by not using YouTube.

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