Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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5 Tips to Increase Blog SEO | Business 2 Community

5 Tips to Increase Blog SEO | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

This article is part six of a ten part series by Wishpond. We explore the business benefits of blogging, and how it can help your online marketing efforts.

 

When you are blogging for business, be proactive in getting the most from your blogging efforts. If you blog strategically, your keywords will be a natural part of your writing. Adding a few of these SEO tactics will boost your search engine results – getting you more successes in your social media marketing strategy. Here are 5 tactics to boost your blog SEO: Target your content Google Adwords Link to other sites Link to internal pages on your site Use alt text...

Jeff Domansky's insight:

By adding SEO tactics to your blogging strategy, your chances of success are increased. Really useful and practical tips.

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Human Media: The Newest Frontier

Human Media: The Newest Frontier | Public Relations & Social Media Insight | Scoop.it

First, there was the internet. Then, social media came along. Now, the newest untamed frontier is ‘human media.’ That is to say, human media is a closer, more personal form of social media, but where people communicate face to face, as opposed to communicating through text. And more and more people and businesses are starting to realize just how big human media is and is going to be. What Is Human Media? Human media connects people more intimately than regular social media sites. Through platforms like Google+, and using tools like G+ Hangouts, people and businesses are able to defy geographic distances to talk face to face. The entire world is at your disposal, as you can join or watch Hangouts in an infinite number of topics. You can join or watch Hangouts that are cooking lessons, virtual knitting circles, financial advice, DIY projects, medical care, and so much more. If you can think of it, a G+ Hangout can be done on it....

Jeff Domansky's insight:

Got Google+ Hangouts? You may want to consider integrating them enter your social media and social marketing campaigns.

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10 Killer Resources for Small Businesses and Start-ups

10 Killer Resources for Small Businesses and Start-ups | Public Relations & Social Media Insight | Scoop.it

Looking to get your startup or small business on the path to success? There are lots of resources that can help you know how to approach your marketing, partners, suppliers, design, and legal matters, which are all crucial to the success of your business. Here are 10 killer resources that will help you take your business from idea to successful execution....

Jeff Domansky's insight:

Perfect social marketing advice and resources for small business and startups. You'll find these 10 tips easy to put into action.

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Social Media and Content Marketing | Business 2 Community

Social Media and Content Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

We’ve got to come up with a better name for social media. When people hear that phrase, most immediately think of the “what I had for breakfast, aren’t my kids great, isn’t my life fabulous” world of Facebook.

 

And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them. It’s not, “Look at me.” It’s, “Check out this information that’s valuable to you.”

 

In the end it is about me in some sense: as a marketer I want you to notice me, but I stand a much better chance of building a strong relationship with you if you’re noticing me because I’m providing you with useful or insightful information. So am I talking about social media now? It kind of sounds like I’m talking about content marketing. Really, I’m talking about both because one isn’t really effective without the other....

Jeff Domansky's insight:

The most important thing content marketing can do is to provide "useful or insightful information." Great advice.

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What Are the 25 Most Engaged Brands on Twitter?

What Are the 25 Most Engaged Brands on Twitter? | Public Relations & Social Media Insight | Scoop.it

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers.

 

Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement. The list was developed from a study, conducted by Evolve Capital and by Dr. Natalie Petouhoff of the UCLA Anderson School of Management, that was designed to measure brand engagement in that social channel. The research focused on traffic for the 100 most followed brands, and looked at how relationships were created and maintained with customers, influencers or advocates....

Jeff Domansky's insight:

Interesting study and excellent reference for any business looking to maximize results from Twitter.

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What Could Drive Marketers Away From Twitter | CNBC

What Could Drive Marketers Away From Twitter | CNBC | Public Relations & Social Media Insight | Scoop.it
There may be a double-edged sword when it comes to social media marketing on Twitter... There may be a double-edged sword when it comes to social media marketing. Marketers can target Twitter users in real-time based on keywords found in tweets, but what if those terms are negative and focused on terror? Twitter also allows advertisers to insert a message atop its list of nine trending topics in a spot called the "promoted trend." This digital billboard sits alongside users' streams on its site and mobile application, and costs $200,000 a day in the United States, according to a source in the advertising industry. If those nine topics reflect bad news, does a brand decide not to shell out the cash?...
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Need A Google Alerts Replacement? Meet Talkwalker

Need A Google Alerts Replacement? Meet Talkwalker | Public Relations & Social Media Insight | Scoop.it
With Google Alerts coming under fire as being broken, an impressive new service has stepped up to appeal to those seeking an alternative: Talkwalker.

 

...The look, feel, and features of Talkwalker Alerts are nearly identical to Google’s alerts service.


Keyword alerts are available for “everything,” news, blogs, and/or discussions. They can be delivered “as it happens” or “once a day.” You can also limit by language and how many results are received...


Via Beth Kanter
Jeff Domansky's insight:

Will be exploring longer term, but first look is encouraging.

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10 interesting digital marketing stats we've seen this week | Econsultancy

10 interesting digital marketing stats we've seen this week | Econsultancy | Public Relations & Social Media Insight | Scoop.it

Here are some of the most interesting digital marketing stats we've seen this week. Stats include website personalisation, email marketing, mobile paid search, mobile commerce among young men, online video and Samsung's growing popularity among Europeans. For more digital marketing stats, check out our Internet Statistics Compendium....

Jeff Domansky's insight:

Great resource for blogging, presentations.

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11 Clever Ways to Nurture Leads With Your Business Blog | HubSpot

11 Clever Ways to Nurture Leads With Your Business Blog | HubSpot | Public Relations & Social Media Insight | Scoop.it

Learn how you can use your blog not just as a traffic and lead generator -- but also as a lead nurturing tool....

 

When it comes to the role of business blogging in inbound marketing, there's no question that it fits quite nicely into the 'Attract' stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your website. Furthermore, blogging also plays a critical role in the 'C

 

onvert' stage, since we all know how effective it can be for lead generation. But there's another part of the inbound marketing methodology where blogging also fits -- and doesn't get enough credit. And while it may not be where most marketers would primarily put it, it can definitely have a significant impact here, as well. That, my friend, is in the 'Close' stage -- the stage of the methodology in which marketers are actively trying to nurture leads to a point of sales-readiness. Because not all blog readers are brand new visitors, right? I bet many of the leads in your database are reading your blog -- shouldn't you pay them some attention, too? That's right! Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

 

A bit of a marketing Swiss army knife, that business blog. So, are you ready to start squeezing more juice out of your blog in the middle of the funnel? Here are 11 great ways to start using your blog as a tool to nurture your existing leads....

Jeff Domansky's insight:

Blogging can close leads? Who knew? ;-)

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Small Business Social Media Marketing Basics | Strategic Driven

Small Business Social Media Marketing Basics | Strategic Driven | Public Relations & Social Media Insight | Scoop.it

Technology and the Internet are fundamentally changing the way we do business around the globe. Consumers have unprecedented access to information and to each other. In fact studies show that consumers are far more likely to trust each other over brands. This holds true even if the other consumer is a complete stranger.

 

For any business, especially smaller businesses that want to master the basics of social media marketing, the days of simply creating a Facebook page are over. Effectively reaching today’s mobile consumer requires integrated Social Local and Mobile (SoLoMo) for short. By the time you finish this post I hope you’ll be convinced that avoiding social media is a bigger risk than fully embracing the basics of social media....

Jeff Domansky's insight:

You can run, but you can't hide from social media...

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Benny Yang's comment, May 9, 2013 9:48 AM
Of course embrace social media will reduce risk than avoid social media. Especially small businesses have to appreciate it. Think a about it, there are 70% connected with the business, 66% visited the business, 23% told others and 36% of people will make a purchase from your business. How amazing information!
Jieyi Situ's comment, May 9, 2013 5:39 PM
Yes it's true that social media help small business a lot. Face-to-face marketing only focus on a small amount of audience, while social media can spread your brand awareness to lots of people who are potential consumers.
Sophie Pagani AUT's curator insight, September 26, 2014 11:46 PM

Because social media is promoting porducts and companies by people you know such as friends and family, it makes it more reliable and therefore the brand or business is more likely to be trusted. Social media is there for a successful and reliable IMC channel 

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Rebel Mouse adds interctive twist to online publishing

Rebel Mouse adds interctive twist to online publishing | Public Relations & Social Media Insight | Scoop.it

Great design, curation magic... RebelMouse, Berry's young company, is beginning to generate some buzz by targeting everyone from individuals who want a mashup of all their social media accounts to major publishers that want new ways to interact with readers (and please advertisers). The company defines itself as a “NY-based social publishing start-up that aims to be the front page of an individual/company’s life on the internet.” The company launched in summer 2012 after Berry left his spot as the Huffington Post’s CTO and it already has earned the business of some major media entities including Fox, USA Network, Vice, and Time Inc. Berry describes his project as a “technically ambitious” bridge that spans the “gap between Tumblr and WordPress.”...

Jeff Domansky's insight:

Good look an interesting curation tool.

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Six Current and Six Rapidly Expanding Trends Marketers Should Focus On

Six Current and Six Rapidly Expanding Trends Marketers Should Focus On | Public Relations & Social Media Insight | Scoop.it

It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more a) Digital b) Networked and connected c) Mobile d) Social ( we live in a people network age) e) Driven by emerging markets f) People powered as tech democratizes everything and empowers people Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these six new realities....

Jeff Domansky's insight:

Trend watchers take note...

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10 Lessons from the Top 25 Most Engaged Brands on Twitter

10 Lessons from the Top 25 Most Engaged Brands on Twitter | Public Relations & Social Media Insight | Scoop.it

...Mastering Twitter can be tricky and most organizations are playing defense. They are playing an intense game without rules, where new players can arrive on the scene at any time, and where one mistake can set the organization back for months. But those that have mastered Twitter are creating extraordinary opportunities for their organizations and they include such juggernauts as Walt Disney, ESPN, NBA, MTV and NASA.

 

These companies and the 25 others listed below understand the power of engagement. In order to find them, Nestivity (Twitter communities) asked InfiniGraph Co-founder Chase McMichael and Dr. Natalie Petouhoff to conduct the research, “The 30 day analysis is based on the InfiniGraph Engagement Analysis Platform, which compared the average number of re tweets (RT) per post from February 2nd to March 5th 2013, using proprietary algorithms for determining Twitter responses, content trend scores and clicks on links and other content,” McMichael told us....

Jeff Domansky's insight:

A must-read for social media strategists.

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10 great ideas for small businesses using social media

10 great ideas for small businesses using social media | Public Relations & Social Media Insight | Scoop.it

Looking to give your small business social media strategy a boost? Sheer Ganor at Soshable has ten great tips for promoting your presence online so that everyone in your area knows just where to go when your services are required. Mull them over this weekend, then meet Monday with a plan in hand. What better way to start a week?...

Jeff Domansky's insight:

Here's some practical tips to help local business get more from social media.

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Xerox's CMO on Leading by Example in Social Media

Xerox's CMO on Leading by Example in Social Media | Public Relations & Social Media Insight | Scoop.it

How a social program can help to change brand perceptions....

 

I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. Before taking the plunge, I carefully considered what value I could bring to the social conversation in a very crowded field. I thought about how Xerox helps customers so they can focus on their real businesses — and my purpose as its CMO. My answer was clear: giving a real, clear-eyed take on the business of marketing and communications.

 

Marketers have a reputation for being full of hype; I wanted to share information about and examples of smart, yet simple, marketing and communications. Where to start? Not Facebook, that was a given. While I'm on Facebook, it's reserved for life outside of work when my heart and mind kick full-time into mom mode. It's a social place where, for me, the lines don't blur between work and family.

 

Twitter felt like a more natural place to kick start dialogue — my target audience was fluent in 140 characters. I didn't have a huge Twitter following then and I still don't. Quantity is never the point. Quality engagement always is. I tweet a few times a day — much of it is sharing what I'm reading, watching, and inspired by in marketing, branding, communications, leadership, and the occasional a-ha moment I have as a runner and/or as a parent. These are topics I live and breathe every day...

Jeff Domansky's insight:

Really good personal story about how to approach social marketing and get results.

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35 Ways to Market Your Small Business Effectively: Part 1 | Social Media Today

35 Ways to Market Your Small Business Effectively: Part 1 | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Here is the first part of a two-part series on ways you can increase your small business's reach and visibility....

 

How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging.

 

A good marketing strategy is a very valuable tool for any business. In order for your business to be successful, it is essential for people know about your brand as well as the products and services you offer. This is where a good online marketing strategy can help. In this two-part article, we will take a look at some of the most effective strategies to market your small business. These will help to increase your reach and improve the visibility of your business in front of your targeted audience.

 

Here is the first part of “35 effective strategies to market your small business effectively”. The remaining points will be covered in part two of the article....

Jeff Domansky's insight:

Once in a while you come across a must-read post filled with practical and essential tips. This is one of them. Highly recommended reading for small business, social marketing, PR and content marketing professionals.

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Your Social Media Strategy Is Not Just About Facebook | Social Media Today

Your Social Media Strategy Is Not Just About Facebook | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Unless you actually work for Facebook, then you need to stop having your social media marketing plan entirely focused here.... Businesses now have to adapt and find their target market across a multitude of networks. This doesn’t just mean linking your Facebook account to Twitter and spamming the same content there either, which is missing the point of social media completely. The challenge is to use several other social networks and target your content with the right flavour without diluting your quality. Twitter, for instance is a fast-paced environment where news travels fast and punchy discussion rules. Google + communities are a lovely way to share knowledge and drive conversation on niche subjects and we’ve all seen great use of the visual sharing channels such as Pinterest & Instagram for retail and fashion brands. Every single piece of content you publish has to be relevant to each individual platform and add value for your community. Think carefully before you just sign up for another social network as an experiment because ’it’s there’. If you don’t maintain your presence correctly your inconsistency in these other social spaces could reflect badly on your business in the long run....
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