Public Relations & Social Media Insight
310.4K views | +44 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare]

20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare] | Public Relations & Social Media Insight | Scoop.it

Get tips on how to improve your social media marketing that all stem from real research and data....

 

... As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions -- advice that has no basis in facts -- with real data and science. I've conducted quite a bit of research about social media marketing, and as a result, I've gotten quite a lot of insight into the tactics that do and don't work.

 

So I decided to compile a SlideShare highlighting 20 of my favorite data-backed ways to make your inbound marketing efforts in social media more successful. Check it out, and share your favorites using the tweet links below!...

Jeff Domansky's insight:

More recommended reading from social research guru Dan Zarrella.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Tablet computer sales are soaring

Tablet computer sales are soaring | Public Relations & Social Media Insight | Scoop.it

Analysts say sales of tablet computers globally are soaring, but Blackberry boss claims the format will be dead within five years....

 

Figures suggested more tablets were shipped from January to March 2013 than in the entire first half of 2012. Apple remains the biggest brand in the market with a 39.6% share. The figures come just days after Blackberry boss Thorsten Heins predicted tablets would be dead by 2018. In an interview with Bloomberg, the chief executive said: "In five years I don't think there'll be a reason to have a tablet any more.... 

Jeff Domansky's insight:

 WTH? Blackberry CEO comes up lame with this prediction. Of course, I wouldn't expect to see Blackberry survive by 2018 either. Particularly as it's own tablet hasn't really caught fire in the marketplace.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Guys Like This Could Kill Google Glass Before It Ever Gets Off the Ground | Wired Business | Wired.com

Guys Like This Could Kill Google Glass Before It Ever Gets Off the Ground | Wired Business | Wired.com | Public Relations & Social Media Insight | Scoop.it

The Segway. The Bluetooth headset. The pocket protector. What do these three technologies have in common? They all pretty much work as promised. They all seem like good ideas on paper. And they’re all too dorky to live.

 

Now, far be it from me to claim that nerdiness equals lack of popularity potential. But I contend that dorkiness and nerdiness are two different qualities. While nerdiness implies a certain social awkwardness that’s ultimately endearing, dorkiness connotes social obliviousness that opens you to deserved ridicule.

 

Guess which category Google Glass will fall under when it goes “mainstream?” Forget about the privacy concerns for a second. I don’t think you have to get that serious to recognize the inherent antisocialness of Google Glass. All you have to do is look at the guy in the picture at the top of this post. Or any of the rest of the guys on White Men Wearing Google Glass, a new Tumblr that serves up the data needed to transform the hypothesis “Google Glass is too dorky to succeed” into a proven scientific theory. Disagree? The floor is open for falsification. Start your own Tumblr: People Who Look Cool While Wearing Google Glass....

Jeff Domansky's insight:

Google Glass may never catch fire because of its cost among other things. And technology moves so fast, it may be irrelevant by the time it launches this fall. But you can be sure that "wearable" computers is an idea that's coming fast. It just won't be "one-size-fits-all."

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

How to Choose the Right Business Model for Your Start-up

How to Choose the Right Business Model for Your Start-up | Public Relations & Social Media Insight | Scoop.it

Lots of people talk about business models these days, but what does it really mean? When it comes to starting or planning for business success your model is essentially your decision about how you intend to add value – which is another way of saying – how you intend to make money. Business is a pretty simple thing really, but I think people planning to start one or even those engaged in running one can over think it. Every business does basically four things...

Jeff Domansky's insight:

John Jantsch offers marketing strategies worth noting. 

more...
ebwhitaker's curator insight, May 2, 2013 10:15 PM

This is perhaps the best framework for analysing/developing business models that exists.

Scooped by Jeff Domansky
Scoop.it!

Get betterFacebook EdgeRank results | Social Media Today

Get betterFacebook EdgeRank results | Social Media Today | Public Relations & Social Media Insight | Scoop.it

For a presentation, I gathered some Facebook EdgeRank infographics and thought I should post them here as well. It's interesting to consider why Facebook treats video content with so little love....

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

7 Ways to Improve Your Social Media Engagement | Social Media Examiner

7 Ways to Improve Your Social Media Engagement | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Social media engagement: learn how to get more people-to-people interaction and begin a real conversation with your audience on social media. Is your company’s social media as stale as last month’s bread? Would you like to get more people-to-people interaction and begin a real conversation with your audience on social media? No matter your company’s industry or size, you can encourage these deeper connections and improve your social media engagement. Here are some tips to help you encourage people-to-people interaction, whether you are on Facebook, Twitter, Google+, LinkedIn, Pinterest, Foursquare or Instagram....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Every page is your homepage: Reuters, untied to print metaphor, builds a modern river of news

Every page is your homepage: Reuters, untied to print metaphor, builds a modern river of news | Public Relations & Social Media Insight | Scoop.it

...Yesterday Reuters unveiled a preview site for the future look and design of Reuters.com; it had given a sneak peek earlier. It’s a river-of-news type of approach that mirrors the flow of data on one of Reuters terminals, but has also become increasingly popular in the era of social media. Go to an article page and you find that you’re actually placed in the middle of a larger stream of content — scroll up or down and you’ll find your story’s text actually lives in a bifurcated version of the Reuters front page.

 

If every page is your homepage, why not treat them all like one? The team responsible for the new site and apps sees the project as less of a redesign and more of a rebuild: Instead of adding new flooring and fixtures, they’ve taken the house down to the foundation. (See below for more.) “This goes back to the history of Reuters.

 

This news organizations has access to so much information being delivered in real time,” said Jim Roberts, executive editor for Reuters Digital (and until recently of The New York Times). The goal of the new digital products is to merge the worlds of traditional newsgathering and social media: “I’m also a fan of what social media is doing to conventional media to have the ability to smartly inform people in real time about the information we are creating with our 2,800 journalists.”...

Jeff Domansky's insight:

Lots of lessons on info and content sharing, better site design and more...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito

Taco Bell Joins Snapchat to Reintroduce the Beefy Crunch Burrito | Public Relations & Social Media Insight | Scoop.it

...Tressie Lieberman, director of social and digital for Taco Bell, says the brand has been "blown away" by the response it has gotten on Snapchat. Taco Bell is using the app to reintroduce the Beefy Crunch Burrito. "People are obsessed with Beefy Crunch Burrito so Snapchat seemed like the right platform to make the announcement," she says. "Sharing that story on Snapchat is a fun way to connect with the fans that we are thrilled to have. It’s all about treating them like personal friends and not consumers."


Taco Bell is one of the few marketers to embrace Snapchat, a mobile platform in which pics self-destruct within 10 seconds....

Jeff Domansky's insight:

Snapchat may very well be a marketing "silver bullet" for some products and services. Worth exploring.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Mountain Dew's Marketing Muckup, Painful PR | The PR Coach

Mountain Dew's Marketing Muckup, Painful PR | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Sometimes you come across a PR fail that is so big, it’s hard to believe.

 

Marketers at Mountain Dew (owned by PepsiCo) hit the bottom of the barrel when it comes to racism and disrespect to abused women everywhere with a new video spot.

 

The firestorm for Mountain Dew's marketing fail is just getting started.

more...
Jeff Domansky's comment, May 2, 2013 12:57 PM
appreciate the comments everybody. It's a marketing fail that I'm sure will be shared for some time. Not what Mountain Dew intended I'm sure and an important lesson for every marketer.
Angela Watkins's comment, May 2, 2013 9:12 PM
Mr. Domansky ... there is a lesson to be learned for everyone from this.
Kole Carpenter's comment, May 9, 2013 12:01 PM
they honestly couldn't think of a single thing to do that wasn't sexist? come on it is not that hard to think of ideas to promote their product.
Scooped by Jeff Domansky
Scoop.it!

Creative Content Marketing Strategy: Best Brand Examples

Creative Content Marketing Strategy: Best Brand Examples | Public Relations & Social Media Insight | Scoop.it

Open University, Corning and SAP have been killing it with optimized, creative content marketing. Learn from their most successful campaigns. ...Quality rules the day when it comes to content creation. We write often here on the importance of content planning and optimization and Lee Odden offered a complete framework for optimizing across SEO, social media and content marketing in his book, Optimize. Here are just a few examples of brands killing it with great content. Check them out and see what lessons you can take away to improve your own content strategy....

Jeff Domansky's insight:

Good content marketing lessons from three very effective sites.

more...
Savanna Steele's curator insight, September 25, 2013 8:21 PM

This article presents perfect examples of the correct way to implement creative content marketing. I find this article interesting in the regards to how successful the campagions that were used as examples had been so uniquiely different from one another. Again re-enforcing the content that was taught in week 7 in IMC. The means of communication that they use in the examlpes shows that the brands did their homework on their target audience and used creative methods to draw them into the conversation. 

Finau Tuipulotu's comment, September 26, 2013 11:58 AM
Good read savanna. This reading is almost similar to “12 Brilliant Direct Marketing Pieces you have to see”. In order to be creative you have to be able to have create unique marketing strategies to overcome competitors and also great demonstrating of marketing communications. Shown in the article are the three steps to creating content marketing success.
Anna Bairstow's comment, September 26, 2013 6:32 PM
Great scoop Savanna! Like you both mention, using the right kind of creativity in the right way is key for successful marketing strategies, in order to give brands that competitive edge needed in today's comeptitive and content driven consumer market. Reaching the right target audience with their creative messages is also important, through the use of communication and engagement that speaks to consumers.
Scooped by Jeff Domansky
Scoop.it!

New AP interactive editor: Multimedia needs to be ‘central to developing the story,’ not an afterthought | Poynter.

New AP interactive editor: Multimedia needs to be ‘central to developing the story,’ not an afterthought | Poynter. | Public Relations & Social Media Insight | Scoop.it

...Are you planning projects that member outlets would be able to incorporate into their own websites?

 

Absolutely! All of our interactives are embeddable, and our members and customers already incorporate them into their sites. I’m interested in ways we can customize our data-driven interactives, both for the customer and for the end user. Those efforts are part of our design discussion for the work we’re doing now. I would also like to find more ways to collaborate with other news organizations. AP was born from such cooperation, and it is an important part of our identity.

 

Are the projects the AP works on more often than not driven from the print side, augmenting what’s being written by a reporter or team of reporters? Or do they sometimes originate from the digital side? If it is a case of digitally driving what reporters write, would you like to see a shift to data journalists promoting more original narrative work?

 

More often than not, I’ve found that good data projects start with solid shoe-leather reporting, so most of our data projects have begun with the work of text reporters and editors. But the data work that we do begins before the story is written: exploratory data analysis can discover new angles in the data, and the right visualization can reveal a trend we had missed. We’re really moving away from the model in which visualization or interactive storytelling is an afterthought, an illustration of the story, and toward a model in which this work is central to developing the story and enables us to tell the story in ways impossible for straight text reporting....

Jeff Domansky's insight:

Watch for this trend - more multimedia and more interactive - in news according to the new AP interactive editor...

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

’100 Percent Men’ Tumblr highlights gender gap in media, tech, politics | Poynter.

The new “100 Percent Men” Tumblr highlights “corners of the world where women have yet to tread” and aims to “shine a light” on the issue. New Republic reporter Lydia DePillis created the Tumblr earlier this month to show the gender disparity among higher-ups at news organizations, political groups, tech companies and more.

 

“[I] just wanted a place to collect the 100% men instances I’d noticed in a central place, and Tumblr’s generally acknowledged as the best platform to do that,” she told Poynter. Many of the posts include photos that show how male (and white) the executives of some companies are. Other posts highlight media-related “Boys Clubs”:

- “Everyone to ever serve as editor-in-chief of The New Republic.”

- “Top editors and reporters at Talking Points Memo.”

- “All the bylines in the April 29th issue of The New Yorker. (h/t @annfriedman)”

- Every annual award given by the National Sportscaster and Sportswriters Association, ever, along with the entire board. DePillis said she plans to continue adding media-related posts to the Tumblr....

Jeff Domansky's insight:

Gender bender tracks gender bias.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

10 digital tools journalists can use to improve their reporting, storytelling | Poynter.

Digital tools help produce quality content online, but it can be tough figuring out where to start. Here are 10 online tools that can help improve journalists’ reporting and storytelling, and engage readers in multimedia... Will work for PR, marketing and content marketing too..

Jeff Domansky's insight:

Cool tools that work for PR and marketing too.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

3 Ways for Floundering Agencies to Find Growth

3 Ways for Floundering Agencies to Find Growth | Public Relations & Social Media Insight | Scoop.it
Learn how to grow your agency through focus, education, and strategic client acquisition.... ...Ask most agencies what they do and you’ll get a similar response -- a list of things they can do, want to do, and might be able to do. It's a dizzying response to a basic question. And the answer has much larger consequences. Running an agency requires more clarity and focus, and without it, most communication firms move forward like they're stuck on those banned playground merry-go-rounds. There’s little chance for growth when you’re simply spinning. An agency loses an account and fires three people. It wins an account and brings on five new employees. It changes its branding every two years. It eliminates departments. It adds new services based on one client. There’s little stability, and its biggest selling point is the brands it has worked with. So, how you can stop the madness and point your agency toward growth?...
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today

Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Content marketing is no longer optional. Any company with a website can benefit from content marketing. With the current importance of social business practices, high-quality content is rewarded with a social media spotlight, amplified exposure and increased lead generation and conversion.

 

All content types are important—including tweets, blog posts, webinars, SlideShare presentations, infographics and premium content, such as whitepapers and ebooks. Social engagement is paramount. Whether it is a LinkedIn update, a reply to a Facebook comment or a long-form blog post, attention to detail and quality is essential. Social media success happens when top-notch content creation and true engagement converge. In fact, real marketing success of any kind calls for excellent content.

 

Social Media Marketing Social media marketing can be broken down into three major categories: original social content creation, social content curation and social engagement....

Jeff Domansky's insight:

Very thoughtful post on content marketing and trends. Recommended reading.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Meet Vine's Most Creative Stop-Motion Animator | Mashable

Meet Vine's Most Creative Stop-Motion Animator | Mashable | Public Relations & Social Media Insight | Scoop.it

Khoa's colorful stop motion videos on Vine have boomed in popularity. Here's how he creates those six seconds of imagination....

 

If you stumble across across one of Khoa's reality-defying stop-motion vines, the first thing you'll ask is, "How in the world did he do that?"

 

Twitter launched Vine on Jan. 24. The next day, 23-year-old Khoa Phan created his first Vine, a simple five-shot video of a Keurig machine brewing a cup of coffee. This was the kind of thing most people were filming when Vine first launched — mundane videos of everyday occurrences. As is the case with Instagram, if users don't think creatively, posts quickly run humdrum.

 

Khoa, however, was not satisfied with the status quo of bland vines. It was his second vine that launched him into the spotlight. In it, he brings whimsical construction paper bubbles to life using stop motion, which gives the illusion that the bubbles are floating across the dark wood table. The bubbles pop to reveal a message: "Have a good day!" (a simple recurring message in his vines)....

Jeff Domansky's insight:

Vine keeps growing as evident in this colorful story on Vine innovator Khoa Phan. Woven into the profile are some creative tips on 6 second Vine videos.

more...