Public Relations & Social Media Insight
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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How Tablets Have Changed Publishing

How Tablets Have Changed Publishing | Public Relations & Social Media Insight | Scoop.it

...The company is finding that the most popular content for tablets depends on the title. Golf Digest sees great success with video. Generally speaking, long-form editorial content like actual stories, video and slideshows do well across the board because the tablet is a lean-back device, where consumers aren’t looking for short snippets of content like they are on a mobile phone, for example.


“If you look at the time of day with highest tablet usage it’s usually during prime time or on the weekends,” Reynolds said. “That’s why we are developing tablet-specific content to fit that different mindset. We’re not worried about tablet usage cannibalizing Web usage because Web, tablet and mobile, are all part of a complementary ecosystem.”


Reynold’s said that the biggest opportunity for Conde Nast in the tablet space is the amount of data is has on subscribers. It gives the publisher a look at the preferences that people have for content and advertising on specific devices and Conde Nast can optimize based on that.

Jeff Domansky's insight:

Conde Nast views tablets as the biggest game-changer for the publishing industry. Here's why....

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Lee ZongHan's curator insight, June 26, 2013 9:38 AM

This is my insight using the see,think,wonder. This article is about a tablet devices like the iPad have been a game-changer for the publishing industry. The challenge with tablets is that they’re so new to the market. I can see that companies like '' Apple '' is trying to bring technology to a whole new level. I think that tablet will do well in this generation as the tablet is a lean-back device, where consumers aren’t looking for short snippets of content like they are on a mobile phone, for example. It is also portable, light and easy to bring around. I wonder that if there is no tablet invented, people can't do their work outside anywhere and have to bring a laptop along which is more troublesome. In my conclusion, tablets have change the world's techonology.

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Data Journalism Awards winners | Visual Loop

Data Journalism Awards winners | Visual Loop | Public Relations & Social Media Insight | Scoop.it
Over 300 applications from all over the world, and the winners were just announced


The Data Journalism Awards (DJA) is the prime international competition recognizing outstanding work in the field of data journalism. Sponsored by Google, the DJA 2013 received over 300 applications from all over the world, ranging from major media groups, regional newspapers, and research groups, and the winners were just announced at the award ceremony held at the Global Editors Network News Summit.


This year, the DTJ had four categories: Data-driven investigative journalism, Data-driven applications, Storytelling with data, and Data journalism website or section, as well as a special “Public Choice Award”. And here are the winners, as they were announced on Twitter by the organization (@EditorsNet)...

Jeff Domansky's insight:

Plenty of inspiration and a great resource for writers, bloggers and content.

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The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age

The Media Companies Using Tumblr Right, According to Tumblr's Departing Media Evangelist | Ad Age | Public Relations & Social Media Insight | Scoop.it

What media companies are using tumblr right? we asked mark coatney, tumblr's departing media evangelist.


...When he left Newsweek to join Tumblr itself as its media evangelist in 2010, becoming just its 12th employee, Mr. Coatney took on introducing all kinds of companies to the fledgling platform and teaching them how to use it to better connect with their readers. By the time he decided to leave, Mr. Coatney had helped launch 650 Tumblrs for brands -- including nearly all of Conde Nast's Tumblrs -- as well as nonprofits, government organizations and individuals (like Beyonce).


This week, Mr. Coatney told readers of his personal Tumblr page that he was leaving, making him the second early employee to depart since Yahoo struck its $1.1 billion deal for the company...

Jeff Domansky's insight:

Coatney cites these Tumblr media leaders: "BlackBook had a really good and interesting Tumblr and a series of good people doing it. Early on, the Conan O'Brien show -- in 2010 when his TBS show was starting -- did a Team Coco Tumblr that was really good and innovative. IBM Smarter Planet, which was up and running even before I started, is really cool. NPR and "Fresh Air" got it pretty early on. Rolling Stone was really great. Sesame Street was very, very good...."


Great read for SM, content, PR pros.

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Is Mobile Marketing Ineffective? | Social Media Today

Is Mobile Marketing Ineffective? | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Every broadcast from the local news station includes a call to action for people to connect with them on Facebook and use their mobile app. The promise of immediate access to breaking stories is too good to refuse for news and weather junkies.


Huge stories are a rarity in Western North Carolina except for weather related events. We jokingly say that if you don’t like the weather in the mountains to wait a minute and it will change. Over the last few weeks, violent storms have been rolling through the area making an app that gives early warning helpful...


Unfortunately, this mobile campaign failed...


Jeff Domansky's insight:

Marketing fail, lessons: If you are using mobile apps (or thinking about it), follow these tips to keep users from getting frustrated with the process and your company.

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Top tips to help you create news stories - Inside PR | PRmoment

Top tips to help you create news stories - Inside PR | PRmoment | Public Relations & Social Media Insight | Scoop.it

How do you get valuable coverage for your client, even if they aren’t doing much? 


Out of sight, out of mind. That’s why you need to keep your clients in the media, for all the right reasons. Even if your client isn’t up to anything particularly newsworthy, it is still possible to make sure they are getting media coverage. Here experts give their advice for keeping your clients in the spotlight.

Jeff Domansky's insight:

Here are basic tips to generate story ideas that will get picked up by news media.

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Help! Switching from Google Reader to what?

Help! Switching from Google Reader to what? | Public Relations & Social Media Insight | Scoop.it

I know, I should have seen this day coming a long time ago. Google Reader is closing on 1. July, and even though I heard the news several months ago, I haven’t done anything about it. And, now it’s only a few more days until I need a new way to read blogs....

Jeff Domansky's insight:

Useful list of possibilities to replace Google reader...

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7 Content Writing Skills from a Creative Writer’s Perspective

7 Content Writing Skills from a Creative Writer’s Perspective | Public Relations & Social Media Insight | Scoop.it
It is important as a content marketer to apply creative writing skills to content writing. Learn the best skills from a creative writer's perspective.Truth be told, I kind of fell into content writing. After being crazy about literature my whole life I went to university to study creative writing, a course I adored and that gave me invaluable experiences in not just fiction and poetry, but scriptwriting and journalism too. Then came graduation, and after that… nothing.Then came content marketing...
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David M. Daniel's curator insight, June 23, 2013 3:32 PM

I'm thinking about this a lot as I move into a robust writing career, but from the starting point of a creative writer.  What other skills did this article miss?  What can we in the "creative sector" offer the corporate content juggernauts?

Angela Tynes's curator insight, August 13, 2013 2:43 PM

Creative writing skills used in content writing...

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Inbound Marketing Myths and Urban Legends - Part Deux

Inbound Marketing Myths and Urban Legends - Part Deux | Public Relations & Social Media Insight | Scoop.it

See what's true in inbound marketing this year! Once upon a time (2010), I wrote a blog post called Inbound Marketing Myths and Urban Legends. In the blog post, I addressed some of the more common misconceptions about inbound marketing and attempted to set their proponents straight—with little success, I'm afraid.


Many of those myths are alive and well today, despite all of the great content that has been published to the contrary. So here's my myth-busting update for 2013....

Jeff Domansky's insight:

John McTigue updates his myth-busting prose for 2013.

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Houston, we have a B2B content marketing problem – or do we?

Houston, we have a B2B content marketing problem – or do we? | Public Relations & Social Media Insight | Scoop.it

... However, in earlier stages of the buying journey and the beginning of the funnel (I know, the funnel is just a metaphor), in general they will be more suspicious of vendor content. That's not just common sense, it's also smart buying behavior. If you want to invest as a B2B buyer, you want to be as sure as you can.


So-called "native advertising" is not a solution for marketers in B2B buying in that regard. How often did you read advertorials in B2B magazines, for instance? In my days as a B2B publisher I (and the editorial staff) were relieved to get an advertorial that made sense and was actually worth reading and relevant for readers.You can focus on making your content more suited for the stages in your customer's buying journey but you will never fully succeed as different buyers are...different buyers and trust is hard to earn.


The subject matter expert and the corporate babble: it’s about the people, stupid.


Furthermore, it's not just about the relevance of the content. It's about the 'messenger': the subject matter expert, the individual that can become part of that inner circle of trust of the B2B buyer, even if he or she works for a vendor and – indeed – essentially is in sales. But, in the end, the person matters at least as much as the content (even if both are connected).To me, the main challenge of B2B content marketing is not about content strategy and so on (although that all matters). The challenge is to cut down on the corporate babble....

Jeff Domansky's insight:

Here's a great look at the differences between the traditional B2B buyer and the social media buyer. Not to mention a great reminder that the "messenger" is critical. Recommended reading for social marketing, traditional marketing and content marketing pros.