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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Starting a LinkedIn Group Will Change Your Business Forever | LinkedSelling

Why Starting a LinkedIn Group Will Change Your Business Forever | LinkedSelling | Public Relations & Social Media Insight | Scoop.it

Why Starting a LinkedIn Group Will Change Your Business Forever http://t.co/3iBKw9mg...

 

I might be the first person to have made this bold statement: Starting your own LinkedIn group is the single greatest marketing tactic that you have at your disposal.

 

And I do not mean to say greatest tactic within LinkedIn. I’m referring to the entire spectrum of possible marketing activities....

 

[Selection of Linkedln strategies for business that are worth exploring. ~ Jeff]

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3 Big Insights From Today’s Top Design Thinkers | Fast Company

3 Big Insights From Today’s Top Design Thinkers | Fast Company | Public Relations & Social Media Insight | Scoop.it

A few weeks ago, at the Fast Company offices, we convened an all-star panel of designers and design leaders to talk about the problems that they found most vexing in the past year, and what they were trying to do to solve them....

 

And as for the 2010s? "This decade is about using the Internet to enable real-world interactions," he said. It’s leveraging this digital life to make our analog lives more connected. It’s not using Facebook to spy on an old friend, but to meet them in person. It’s not using Spotify to discover new music, but to create a dance party. The technology that will make it all possible is mobile.

 

"Mobile and local are so important here because they’re both about using tech to solve your real-life problems," Stewart said, nodding. Gebbia agreed, adding, "Mobile is the bridge into your real life."

 

 [Inspiring look at how the future of design is enabling real-world engagement. ~ Jeff]

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Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment

Firefly’s Phil Szomszor says there’s no “perfect curve” in B2B social media - Opinion - PRmoment | Public Relations & Social Media Insight | Scoop.it
Five arguments for going digital when doing business-to-business PR by Phil Szomszor, head of business and digital at PR agency Firefly..

 

When I think of PR social media gurus, I imagine Siobhan Sharpe from the BBC comedy Twenty Twelve delivering her web strategy for the Games. In her view, Myspace was the best channel because it has the fewest number of people using it, and therefore is the fastest growing and most exciting. She also highlighted that social media during the Games wasn’t all about the sport, but public opinion about athletes and “all aspects of them”..

 

It’s not surprising that the PR industry was lambasted in this way – there are a hell of a lot of people making claims about social media that just can’t be supported and I’ve heard more than the occasional “perfect curve” quote from so-called gurus.

 

It’s in the world of B2B PR that this anti-social media attitude is most prevalent. And while I agree that there’s a lot of smoke and mirrors with social media, that doesn’t mean to say that it should be dismissed altogether – in fact, I’d argue the future of B2B PR is digital....

 

[Here's a good argument for why digital PR is the future for PR ~ Jeff]

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The 3 Worst Ways Companies Waste Money in Social Media | Social Media Today

They say you learn something new everyday...And one of the things I recently learned was a new oxymoron: a social media budget.Because in most companies, it simply doesn't exist.

 

They expect Fans, Followers, Likes and Pins to fall from the sky.

 

But that's not the worst part...

 

No, the worst part is when you see how companies actually spend a social media budget if they have it.

 

Because most of the time it's wasted on vanity metrics and hot trends.

 

And the problem typically resides with the HIPPOs (highest paid person's opinion), because the highest paid person is also (usually) the least knowledgeable and furthest away from the front-lines.

 

Here are three of the worst ways that companies waste money in social media....

 

[This is an excellent, thoughtful post with some good lessons and perspective about the past in technology ~ Jeff]

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Tips for Writing Blog Titles that Earn ReTweets | Social Media Today

Tips for Writing Blog Titles that Earn ReTweets | Social Media Today | Public Relations & Social Media Insight | Scoop.it
Drafting Irresistible Blog Titles blog titles The latest data is in, and it turns out your titles matter more than you might think. In fact, they might matter more than your content body.

 

HubSpot's social media scientist Dan Zarrella analyzed over 2.7 million blog titles recently and found there's no correlation between clicks and retweets. In fact, over 16% of the links he examined had more retweets than clicks!

 

It's clear that people don't always read what they tweet, which means that your title has real influence on your SEO from social shares. Now ask yourself, would you retweet something titled "Why You Should Do Inbound Marketing." I didn't think so. It's just not specific, actionable or emphatic enough.

 

We've outlined 7 tips to take your blog titles from okay to fantastic....

 

[Jasmine Henry provides seven excellent tips for top notch blog headlines ~ Jeff]

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Why A Website Is More Important Than Facebook & Twitter

Why A Website Is More Important Than Facebook & Twitter | Public Relations & Social Media Insight | Scoop.it

I don’t know John Burke, and he’s probably a kind and smart guy, but I don’t think his article does business owners any favors:

 

6 Reasons Facebook and Twitter Are More Important Than a Website

 

It’s actually the headline I disagree with most, because the rest of the article primarily makes the point that websites alone aren’t enough — a point I can support.

 

Still, the headline just begs for debate, so I’ll take the bait and argue the opposite viewpoint…

 

[A nice counterpoint to the usual "social media rules" arguments. ~ Jeff]

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How You Can Use Infographics to Tell a Story | Social Media Club

How You Can Use Infographics to Tell a Story | Social Media Club | Public Relations & Social Media Insight | Scoop.it

Defined as “graphic visual representation of data, knowledge or information,” Infographics are being used in a variety of ways to tell a story.

 

Like everything on the web, the ‘good, bad and ugly’ of Infographics are all too apparent. Whether you use software such as Adobe Illustrator or use free infographic creator tools, knowing the do’s and don’ts of Infographic design is key to enhancing your credibility and trustworthiness in this age of information overload and cynicism.

Here are some suggestions on how to design your information to be heard, felt, seen and acted on...

 

[Useful info graphics tips and resources ~ Jeff]

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Making the case for content strategies: Common questions from content creators

Making the case for content strategies: Common questions from content creators | Public Relations & Social Media Insight | Scoop.it

Richard Ingram created this useful info graphic with questions to guide content creators. 

 

Licensed under Creative Mark L.Commons Attribution-Share Alike 2.0 license by Richard Ingram  www.RichardIngram.co.uk 

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BBC's acting DG Tim Davie cuts short Sky News interview – video

The newly appointed acting director-general of the BBC, Tim Davie, abruptly ends an interview with Sky News's Dermot Murnaghan...

 

Asked by Murnaghan if George Entwistle had to leave the BBC because of incompetence, Davie defends his predecessor, calling him 'an honourable man'

 

[This is a useful lesson in media training. Hard on the heels of intense, negative publicity and public questions about the BBC, this is no time to be walking off the set during an interview. Particularly, when it could've been easily handled. ~ Jeff]

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Most Engaging Facebook Posts for the Week of 11-18-2012

Most Engaging Facebook Posts for the Week of 11-18-2012 | Public Relations & Social Media Insight | Scoop.it
Ads are changing. Nearly every message we see online today comes with some solicitation behind it, whether upfront or buried. This evolution of media puts brands directly at the forefront of communication.

 

They’re no longer ads in between content people seek, but increasingly the providers of that content.

 

Is your Facebook content worth seeking out?

 

Last week we looked at a number of brands doing a great job to break through the noise on Facebook, and this week we have three more posts to examine....

 

[Lots to learn. Really good examples of creative Facebook marketing: Nordstrom's, Red Bull and Philadelphia cream cheese ~ Jeff]

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A Bad Interview: The Wrong Kind Of (5-Hour) Energy | Mr. Media Training

A Bad Interview: The Wrong Kind Of (5-Hour) Energy | Mr. Media Training | Public Relations & Social Media Insight | Scoop.it
The caffeine drink 5-Hour Energy is linked to 13 deaths. The company's CEO disputes that -- but a recent interview on Fox News did him no favors.

 

...Read the language in that article closely, and you’ll see why the company’s CEO and Founder, Manoj Bhargava, is frustrated. The company is being associated with more than a dozen deaths, but the best the FDA could do is cite the product’s “possible involvement” in those cases, in which the product “has been mentioned.” Not exactly a smoking gun....

 

Mr. Bhargava made some good points during the interview. Comparing the caffeine count in his product to that of a cup of Starbucks coffee, for example, provided viewers with useful information. And his analogy to a bottle of water being “linked” to deaths also demonstrated the weakness of the case against his product.


But his tone was lousy, and he violated at least two of the “seven rules of a crisis,” notably numbers five (“your response needs to be about the victims”) and six (“facts are not enough.”)...

 

[Brad Phillips shares an excellent media training lesson ~ Jeff]

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The BBC Should Keep Calm and Answer a Lot of Questions

The BBC Should Keep Calm and Answer a Lot of Questions | Public Relations & Social Media Insight | Scoop.it
The BBC's eight big organizational challenges are extreme, but not unique.

 

Long ago, in our golden Olympic summer, the BBC reached the very zenith of its broadcasting, delighting national and global audiences with breathtaking coverage of the games and winning huge acclaim. Now, barely three months on, the corporation is in turmoil, stymied by recent crises that have exposed its weak leadership and ineffective, bloated management. Trust has plummeted and its highly respected editorial judgment has been called into question.

 

The BBC is facing a defining moment. At a time of austerity and cuts, the public is rightly holding its leaders to account over their performance, perceived excessive remuneration, and labyrinthine management structures.

 

It is a tale of two tribes: while the BBC's embattled chiefs fight to save their jobs and haemorrhaging reputations, the loyal programme-makers calmly carry on, reporting the news (their corporation's scandals included) and delivering the quality TV and radio programmes for which the BBC is renowned. They know that the BBC, like its fellow national treasure, the NHS, has weathered many such crises. Leaders may come and go, but the institution endures.

 

The BBC's leadership would do well to remember this. If they are to draw inspiration from anywhere at this difficult time, perhaps they should consider the small flash of creative brillliance that emerged from BBC radio this week....

 

[The BBC could use this sage advice from Gill Corkindale, former mg ed of Financial Times. ~ Jeff]

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Inside Forbes: Journalists Need to Understand the Ad Business, Not Sulk and Go Home - Forbes

Inside Forbes: Journalists Need to Understand the Ad Business, Not Sulk and Go Home - Forbes | Public Relations & Social Media Insight | Scoop.it
eMarketer, the source for the numbers above, sees the growth of online advertising slowing from 16.6% this year to 6.4% in 2016. Still, digital will continue to be a bigger part of total media ad spending in the years ahead.

 

I can get very frustrated with editors and reporters who prefer to live in their own little world. When it happens, I do my best to remember I used to be one of them — until their stubbornness makes me incredulous all over again. After five years of media turmoil, the profession I love clings to the belief — or certainly the behavior — that the industry’s problems are for other people to solve. And when steps are taken to solve them, my colleagues will put up a fight if they can’t do exactly what they did before. If a solution involves new advertising ideas, they’ll just sulk and go home.

 

That’s when I remind them that print pages and digital screens deliver the ad impressions that generate the revenue that pay the salaries that enable journalists to do what they do....

 

[Forbes' Lewis DVorkin offers a valuable look at online advertising and journalism. Recommended reading! ~ Jeff]

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What I Really Think About Facebook | Mark Cuban

What I Really Think About Facebook | Mark Cuban | Public Relations & Social Media Insight | Scoop.it

Lets talk Facebook.

 

First, I’m not recommending to any of my companies that we leave facebook. I am recommending that we de-emphasize pushing consumers or partners to like us on FB and focus on building up our followings across all existing social media platforms and to evaluate those that we feel can grow a material following. In the past we put FB first, twitter second. FB has been moved to the bottom of a longer list.

 

At the core of the issues I have with FB is how FB thinks about itself....

 

FB is what it is. Its a time waster. That’s not to say we don’t engage, we do. We click, share and comment because it’s mindless and easy. But for some reason FB doesn’t seem to want to accept that it’s best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff. I think that they are over thinking what their network is all about....

 

[Always provocative Mark Cuban gets Facebook off his chest. He makes some good points. ~ Jeff]

 

 

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The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead

The Third Phase Of Social Marketing Is Upon Us: 5 Steps To Get Ahead | Public Relations & Social Media Insight | Scoop.it
It’s hard to escape hearing about social marketing platforms being acquired by major tech players these days.

 

In May, Oracle purchased Vitrue for $300 million, in June, Salesforce scooped up Buddy Media for $689 million, and in July, Google joined in, acquiring Wildfire for $250 million. In the past year we’ve reached an inflection point within the social marketing industry. With these three tech giants gobbling up companies, it doesn’t seem to be slowing down--but what comes next?...

 

[Fascinating look at social media's three key phrases: social listening; social management and the future which is collaborative marketing. Recommended reading. ~ Jeff]

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Social basics: 10 of the best engagement and analytics tools | memeburn

Social basics: 10 of the best engagement and analytics tools | memeburn | Public Relations & Social Media Insight | Scoop.it

Social media has revolutionised the ways in which the game of marketing, advertising and promotion is played. Almost every brand that exists is now roaring out loud on social media. But there is a lot of skepticism over what makes an impact and what goes unheard. To let brands gauge the impact of their efforts and the direction in which they should focus, social media tools were introduced to make managing and analyzing the data that emanated from overflowing conversations easier.


Now, with so many tools cluttering the space, it’s an ordeal to decide what might work for you. If you’re just starting out in social media and looking for something to make running and measuring your campaigns a bit easier, here are a few of the most widely used and effective social media management and analytics tools available...

 

[Useful overview of social media tools ~ ]

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Can a big bet on tech help USA Today escape its paper past?

Can a big bet on tech help USA Today escape its paper past? | Public Relations & Social Media Insight | Scoop.it
USA Today is taking advantage of Gannett's custom built CMS system that will let it select and curate content for the growing number of readers who are reading news on mobile devices.

 

Is there a future for a media brand best known for dropping free newspapers at America’s hotels? The brass at USA Today seems to think so and today launched a “next generation” iPad app to carry the brand into the digital future.

 

The app represents a big bet on technology by parent company Gannett which, like other newspaper chains, is on borrowed time as it tries to solve the digital dilemma before its traditional print ad earnings collapse once and for all.

 

The company’s gamble comes in the form of a bespoke content management system that lets editors tailor content specifically for a mobile audience rather than simply slinging content from the USA Today website. In practice, this means shorter and snappier headlines and choosing hard news stories in the morning and then more visual, feature-like fare for later in the day. The move coincides with a mass reader migration to smartphones and tablet devices.

 

“We’re starting to think of these as products that should be actively programmed rather than taking things that were produced for another medium,” said Gannett’s Chief Digital Officer, David Payne....

 

[This is a fascinating look at how USA Today is trying to shed its newspaper past ~ Jeff]

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Content Curation : An Essence of New-Age Digital Marketing | Social Media Today

Content Curation : An Essence of New-Age Digital Marketing | Social Media Today | Public Relations & Social Media Insight | Scoop.it
With the instant availability of meaningful content, videos on You Tube, millions of blog scrolls and other informational gateways, organizations are finding the need for content curators in social media.

 

Content curation is the method of locating, organizing and sharing online content. Frankly, we need curators to go through the lofty task of wading through endless scrolls of information until they find the hidden gems. What curators do is weed out the bad and present us with the good: the information that’s interesting, intriguing, things that fit our tastes, enrich our lives and, more importantly, that helps make our online experience more enjoyable.Content curation has gone mainstream and and there are countless people relying on it to free them from the muddled online world....

 

[Here's a thoughtful look at content curation by Sandra Morales ~ Jeff]

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CNN Reporter Hits The Deck While Reporting On Incoming Hamas Missile Fire | Mediaite

CNN Reporter Hits The Deck While Reporting On Incoming Hamas Missile Fire | Mediaite | Public Relations & Social Media Insight | Scoop.it
CNN's boots-on-the-ground coverage of the violence in and around Gaza City has yielded some dramatic, if possibly flawed, results.

 

The network dispatched marquee talents Wolf Blitzer and Anderson Cooper to the region late Sunday, to round out a complement of ten CNN reporters in the region. During a live shot Sunday night, Anderson Cooper was startled by a nearby explosion in Gaza City, but continued his reporting largely unfazed. On Monday morning, foreign correspondent Frederik Pleitgen was forced to calmly hit the deck in the middle of his report to CNN Newsroom anchor Carol Costello when an incoming Hamas missile triggered an alarm.

 

Reporting from the Israeli town of Ofakim, near the border with Gaza, Pleitgen told Costello, “This is a town that’s been hit by a lot of rockets in the last couple days. They have had rocket sirens go off earlier today. Really this entire region has had a lot of rockets coming in, especially in the past couple hours.”

 

Moments later, as if on cue, Pleitgen said “We have an alarm going off right now. I am going to have to seek cover. We’re going to go over here. Let’s get the camera down off the tripod, we’re going to have to get into safety.”...

 

[We can be critical of some of the weaknesses and flaws of media and journalists but this story reminds us of the guts it takes to report from a war zone like Gaza City. ~ Jeff]

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Ken Burns: On Story

What makes a great story? For legendary filmmaker Ken Burns, the answer is both complicated and personal.

 

[This short video features Ken Burns talking passionately about storytelling, stories, truths and more. ~ Jeff]

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"Women love money, hate commitment!" says dating site for 'sugar daddies'

"Women love money, hate commitment!" says dating site for 'sugar daddies' | Public Relations & Social Media Insight | Scoop.it
November 19th, 2012
Working (badly) in PR, you really can have it both ways. Come up with a dodgy PR story which fits perfectly into a perceived stereotype and narrative, and you can guarantee you’ll...

 

[More faux research studies leading to bad PR from people who've done it in the past. ~ Jeff]

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Slowest News Day Ever? ABC News Interviews College Student Who Kinda Looks Like Some Guy in an Old Painting

Slowest News Day Ever? ABC News Interviews College Student Who Kinda Looks Like Some Guy in an Old Painting | Public Relations & Social Media Insight | Scoop.it

Today is a stupidly slow news day. But is it so slow that ABC News would interview 20-year-old Temple University student Max Galuppo solely because he spotted a portrait at the Philadelphia Museum of Art of some 16th century dude that kinda looks like him?

 

Apparently!

 

And they even interviewed his girlfriend...

 

[Lame TV. Ironically, Gawker reports on the slow day story, hundreds comment there and on social media and now I'm posting on it. Viral is making me ill LOL. Where's Jon Stewart? ~ Jeff]

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How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog

How to Setup Your Brand New Pinterest Business Page | Jeffbullas's Blog | Public Relations & Social Media Insight | Scoop.it
Pinterest is booming. The site grew to 26.7 million unique visitors last month. This rapid growth has drawn businesses, especially retailers, to expand their presence on the site. Pinterest has just announced Pinterest pages for business.

 

My, those folks over at Pinterest have been busy! In the space of a few short weeks, users have been surprised by 3 new rollouts – verification of Pinterest accounts, the introduction of secret boards and now, the ability to create business pages.


So what does this new update mean for business owners? After all, it was not too long ago that Pinterest was warning us about self-promotion and commercial usage was downright prohibited.
Nevertheless, thousands of businesses have flocked to Pinterest since its inception in 2009 to create accounts and drive brand awareness in the hope of boosting sales.


Perhaps Pinterest has finally acknowledged that it’s time to woo the business community right before the crucial holiday season? Or maybe it’s testing the water for its monetization plans?...

 

[This is a positive development for marketers with one caveat. Watch for the terms of reference. Pinterest owns all material posted; not always the right situation for every business. ~ Jeff]

 

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3 Twitter Tools to Enhance Your Marketing | Social Media Examiner

3 Twitter Tools to Enhance Your Marketing  | Social Media Examiner | Public Relations & Social Media Insight | Scoop.it
Twitter marketing tools: Discover the 3 different types of Twitter tools you need to manage, schedule and grow your Twitter followers.

 

Are you looking for tools to help better manage your Twitter presence?

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.

 

In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier....

 

[Here's a good look at SocialBro, Buffer and Tweepi, three useful Twitter apps. ~ Jeff]

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How To Handle A Global Social Media Crisis

How To Handle A Global Social Media Crisis | Public Relations & Social Media Insight | Scoop.it
When it comes to global organizations, social media crises can be a very tricky ordeal. Find out how to protect your global company from an online attack. 
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