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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
Curated by Jeff Domansky
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Conversation Agent: When Does "Truth" Work Best?

Conversation Agent: When Does "Truth" Work Best? | Public Relations & Social Media Insight | Scoop.it
Several more examples of why closing the gap on promises with meaningful actions (for brands) matters bubbled up online just this past week.

 

...Corporations are mechanisms through which we can deliver promises collectively. It comes down to where the organization's focus is -- the act of keeping promises allows the organization to make better ones. Make no mistake: marketing messages are (also) promises.

 

In many respects, the corporation has been taken hostage. It is squarely in the middle of two (main) sets of promises that are at odds with each other. Today, it's choosing to put the shareholder front and center....

 

Honesty works best in real time...

 

[Amen - JD]

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Is Social Media the New Word of Mouth? [RESEARCH] | CMI

Is Social Media the New Word of Mouth? [RESEARCH] | CMI | Public Relations & Social Media Insight | Scoop.it
This year's Buyersphere report learned that buyers are crazy for content. And it sees social media as the word of mouth of the future.

 

This year’s Buyersphere Report, from Base One and B2B Marketing, takes all the guesswork out of what B2B decision makers really want by going directly to the source: the buyers themselves. In this year’s report, the survey compiles responses from 800 participants with the intent of uncovering what all marketers want to know: How do buyers find information that will help them identify the right suppliers for their business?

 

It’s no surprise that content tops the list. But what was most revealing in this year’s study was how much content is being absorbed, the channels through which the content is being consumed, and the consumption behaviors of the different generations of consumers.

 

While the assumption may be that social media is climbing to the top of preferred content consumption channels, think again. What we’ll uncover in this research is how social media usage has actually dipped this year, but why we don’t think it will be for long....

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AdamVincenzini[dot]com: The 10 most useful new social media tools of 2012 (so far)

AdamVincenzini[dot]com: The 10 most useful new social media tools of 2012 (so far) | Public Relations & Social Media Insight | Scoop.it
A round-up of the 10 most useful new social media tools of 2012 (so far)...

 

Regular visitors to this blog will know I'm a little partial to round-up posts about the latest and greatest social media tools. I get a lot out of compiling these posts as it helps me stay on top of the best ways to to do my day job and hopefully they come in handy for you too.

This particular edition features a bunch of new social media tools you may not have heard of, as well as a couple that have been getting a bit of attention on the big blogs and review sites.....

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The Top 5 Social Media Management Tools for Small Business | PCWorld Business Center

The Top 5 Social Media Management Tools for Small Business | PCWorld Business Center | Public Relations & Social Media Insight | Scoop.it
Here are our picks for the best tools for managing your small business's social media presence.

 

Managing your company’s social media presence is becoming an increasingly complex task. Small-business owners who used to rely on Twitter to post updates to LinkedIn, for instance, no longer have that option.


Fortunately, other tools allow you to manage your business’s assorted social media accounts from a single dashboard. We've selected the top five that are specifically geared toward small business....

 

[Several social media tools worth exploring - JD]

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Instagram Research You Need NOW! [7 Charts] | Heidi Cohen

Instagram Research You Need NOW! [7 Charts] | Heidi Cohen | Public Relations & Social Media Insight | Scoop.it
Instagram’s community quietly passed the 80 million member mark with almost 4 billion photos shared while its owner Facebook has 300 million photos uploaded daily.

 

Despite it’s relative youth and size compared to social media heavyweights like Facebook and Twitter, there’s research related to Instagram to give marketers insight into the platform’s importance and how to use it....

 

From a brand perspective, the investment doesn’t seem high relative to other forms of social media. About two out of five businesses have an Instagram profile and have posted at least one image....

 

[An excellent research resource for Instagram data and social media proof points - JD]

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Image freedom: how far should you drop your pants? | Earlin' PR abuse

Image freedom: how far should you drop your pants? | Earlin' PR abuse | Public Relations & Social Media Insight | Scoop.it

Remember how difficult it was to get hold of logos in the early days of the internet?

I don’t mean the really early days, I mean the time when most brands had web sites but corporate and product logos were still jealously guarded. Try to copy them and it wouldn’t work, or they’d be watermarked, or obstructively trademarked. Not that I ever tried to do such a thing.

Social media has changed all that. Today a lot of brands make deliberate decisions to enable people to use their images, and in particular their logos, far and wide, providing it’s seen as being in their best interests to do so. There will always be the risk that some joker will use it for nefarious purposes, but most progressive communciations people seem to take the view that those are punches to be rolled with. And given the conversation it’d probably generate online, all publicity is good publicity. Probably.

Yet what has befallen poor Subway today is another example of brand sabotage that has the potential to cause reptuational damage. And the ability to share images is at the heart of it....

 

[Social media brings interesting marketing and PR challenges - JD]

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Visual Content Marketing: Capture and Engage Your Audience | Marketo

Visual Content Marketing: Capture and Engage Your Audience | Marketo | Public Relations & Social Media Insight | Scoop.it
Discover how to amplify your content using the top visual social channels like Pinterest, YouTube, and Facebook. Give your content a viral shot in the arm with this super social slide deck.

 

Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like infographics, video, visual note-taking, memes, and even Instagrams into your marketing campaigns....

 

[Marketo delivers a superb presentation that's well worth reading by content producers, marketing and PR pros - JD]

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Moving Up Quick - Ten Do’s and Don’ts From Rising Star Professionals | Council of Public Relations Firms

Moving Up Quick - Ten Do’s and Don’ts From Rising Star Professionals | Council of Public Relations Firms | Public Relations & Social Media Insight | Scoop.it

This week’s announcement of 42 year-old Wisconsin Representative Paul Ryan as Mitt Romney’s Vice Presidential running mate raises many questions, including the following: How does one move into a position of such power and prominence at such a young age? Is it sheer smarts or talent? A burning ambition and a willingness to work harder than anyone else? Connections? All of the above? None of the above?
Seeking answers with special relevance for communications professionals, we turned to a few people named as “rising stars” on this year’s PRWeek 40 Under 40 list. We consulted Ogilvy Worldwide PR’s Nathan Friedman, Burson Marsteller’s Jay Leveton, Waggener Edstrom Worldwide’s Eve Stevens, and Cohn & Wolfe’s Stephanie Howley. Based upon their insights, we compiled the following Ten Do’s and Don’ts For Moving Up Quickly...

 

[Great advice for your managers and PR pros - JD]

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Airline loses couple's 10-year-old daughter | CBC

Airline loses couple's 10-year-old daughter | CBC | Public Relations & Social Media Insight | Scoop.it
The parents of a 10-year-old girl in the U.S. have made public details of the appalling service they got when United Airlines "lost" their daughter midway through her trip from San Francisco to Traverse City, Mich., for summer camp.

 

Annie and Perry Klebahn of San Francisco have made public a complaint letter to the airline detailing how the company lost track of their daughter, Phoebe, on a June 30 flight during a transfer at Chicago’s O’Hare airport. The journey would become a harrowing one for the family involving a byzantine set of phone calls to locate their missing child as well as her luggage.

 

[Not only do they break guitars, United Airlines is not so good at handling child passengers either. Bad PR and poor crisis response -- JD]

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50 Tips for Free Publicity | Joan Stewart - The Publicity Hound

50 Tips for Free Publicity | Joan Stewart - The Publicity Hound | Public Relations & Social Media Insight | Scoop.it
Free publicity on the social media sites and in newspapers and magazines, and on TV and radio, is a lot easier with these 50 tips to get you started.

 

Promote a product, market a service, advocate a cause, or take a stand on an issue using these DIY publicity ideas. Whether you need online visibility or offline publicity, or both, small business publicity campaigns and nonprofit marketing pros will find no shortage of tips.

 

[Joan Stewart's 50 free publicity tips page is a gold mine for DIY publicists and media relations managers - JD]

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6 (More) Ways To Get Profitable (Agency Profitability Pt. 3) | Ken's Views

6 (More) Ways To Get Profitable (Agency Profitability Pt. 3) | Ken's Views | Public Relations & Social Media Insight | Scoop.it

I imagine you’re reading this post because you want to help your PR or communications firm reach industry profitability standards. If you haven’t read them yet, I think you’ll find Part 1 and Part 2 helpful.
As in those posts, I’m raising a series of questions related to how your agency approaches profitability. Your answers to the questions contained in these posts will help determine if, when asked the critical question “Got (Agency) Profitability?”, you can answer with a resounding “Yes!”...

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Curation: Manage Your Attention Not Just Your Time

Curation: Manage Your Attention Not Just Your Time | Public Relations & Social Media Insight | Scoop.it

This guest post is by Beth Kanter for Socialbrite and this is great for curators just starting out or a refresher for those of you who have been doing this for a while.

 

She tells you why curation is an important tool in your content strategy and gives you some good suggestions on how to do it effectively which I'm going to focus on here. Curation requires time and energy, and Beth's process really works because I'm doing this myself.

 

Here's what caught my attention:

 

Manage you attention, not just your time

 

**Don't just create a to-do list; lay it out on a daily and weekly schedules, breaking down key tasks of the project into chunks.

 

**Consider the level of concentration and focus that each type of task or chunk requires and schedule accordingly

 

**Establish rituals: Rituals in your work life are valuable. A mindmap offers a lot of good suggestions for rituals

 

**Managing email and other distractions: Turn off notifications that pop up on your computer, iPad or moble.

 

**Just say no - it's important to engage with your community on social networks but you have to find the right balance. When you're curating, it requires focus, it's best to schedule this first, then do your community management, check your email unless something requires your immediate attention. When you have a plan, it makes everything easier.

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/MyQ1Nw]

 


Via janlgordon
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Beth Kanter's comment, August 17, 2012 8:18 PM
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Live ‘n kickin: Social media makes claims on traditional media territory | Social Media Today

Live ‘n kickin: Social media makes claims on traditional media territory | Social Media Today | Public Relations & Social Media Insight | Scoop.it
A subtle but powerful shift is underway as brands and platforms that have thrived, in part, through social media are now trading up into traditional media territory on the strengths of the eyeballs and engagement they have captured.

 

To illustrate I want to share three examples...

- Google Hangouts on Air

- Huffington Post Live

- Instagram shopping

 

[Marketers, content producers and PR pros take note of Simon Mainwaring's post - JD]

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Twilight Zone Creator Rod Serling on Where Good Ideas Come From

Twilight Zone Creator Rod Serling on Where Good Ideas Come From | Public Relations & Social Media Insight | Scoop.it

The questions of where good ideas come from, what inspiration is made of, why some people are more creative than others, and how we can optimize ourselves for creativity are perhaps as enduring as the act of creation itself.

 

In this short clip from the vintage TV special Writing for Television, Rod Serling, creator of the cult-classic The Twilight Zone, manages to articulate the combinatorial nature of creativity in a mere 64 seconds...

 

[Masterful explanation of storytelling from the master - JD]

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Seduced by the Numbers? The Honeymoon is Over. The Value of a Facebook Like {Case study} | Business 2 Community

Seduced by the Numbers? The Honeymoon is Over. The Value of a Facebook Like {Case study} | Business 2 Community | Public Relations & Social Media Insight | Scoop.it
The biggest challenge faced by social media professionals entering an organization who is at the onset of social media integration will be confronting the...

 

 

...Social business is still in the early stages, as new technology and strategy intertwine to find stronger measures of success on various levels – depending on the needs or focus of a campaign or brand – organizations have to either hire social media professionals that they will trust to use their expertise to guide a strategy beyond flat figures like “numbers of likes” OR invest in learning about social media themselves. To measure or judge success based on “likes” is simply indulging in ignorance at the cost of your organization.


The idea is about as sound as corralling 500 or 1000 people into a warehouse full of sealed boxes with your logo on them and thinking all of a sudden your sales are going to soar. Yes, you have 1000 people in a warehouse, but none of them know what they are doing there, none of them know why they are there, and they certainly aren’t going to become your greatest supporters if you just leave them there with nothing to do. They’ve seen your logo, but they can’t even understand the product or what you are selling....

 

[Useful perspective on social media ROI - JD]

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Shallow Britain: Most Brits care more about looking good on Facebook than looking intelligent, survey reveals

Shallow Britain: Most Brits care more about looking good on Facebook than looking intelligent, survey reveals | Public Relations & Social Media Insight | Scoop.it

 Most Britons care more about looking good on social networks like Facebook than seeming intelligent, a new survey has revealed.


Looking as good as possible on Facebook profile pages is the main priority of 56 per cent of Britons questioned in a survey looking at social media habits.


This sets us apart from the Middle East and the rest of Europe, where social media users are far more concerned about appearing intelligent when posting online....

 

[Only in Britain? Not sure ;-) - JD]

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What did the guys behind Twitter do and why should PR pros care? | Paul Stallard

What did the guys behind Twitter do and why should PR pros care? | Paul Stallard | Public Relations & Social Media Insight | Scoop.it

Biz, Ev and Jason were the founding team behind Twitter and it looks like they are back. The Obvious Corporation is their new venture that has a small portfolio of companies all looking at a new vision for how we can publish content. Why should we care? Well when the team that launched blogger which helped bring blogging to the masses and then Twitter which has gripped the whole world do something, then you need to sit up and take notice.

 

Most of the companies have just the most basic of sites outlining their vision but you can enter your details requesting access to the beta versions when they are ready to let you. I would recommend all PR professionals to do this as I am a real believer that you need to understand these new tools and their potential value for clients as soon as possible. There is nothing worse than being in a meeting and the client asking you what you think of X and not being able to at least offer the most basic of opinions.

 

Of the new projects they are involved with the following three are the ones that I feel communications professionals need to take a look at.

1. Medium
2. Branch
3. Lift...

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#PR & #Marketing Chats on Twitter | Cisionblog

#PR & #Marketing Chats on Twitter | Cisionblog | Public Relations & Social Media Insight | Scoop.it

Last night, we attended #PRStudChat on Twitter and were incredibly motivated by both the PR students participating and the forward-thinking conversation which developed. We have always been a fan of industry chats on Twitter, as they serve as both a source of information, inspiration and brainstorming, and also a place to meet new people in your industry.

 

Below, we have compiled a list of some of the Twitter chats in the PR & Marketing industries....

 

[Another really useful list from Cision; a specially useful for PR, marketing and students - JD]

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Top 50 Fashion Blogs | Cisionblog

Top 50 Fashion Blogs | Cisionblog | Public Relations & Social Media Insight | Scoop.it

Prestigious brands like Badgley Mischka, Ralph Lauren and Calvin Klein will take to the runways September 6-13 at Mercedes-Benz Fashion Week in New York. These and other design icons will showcase their Spring 2013 collections, while some industry up-and-comers will carve out a niche for themselves in the highly competitive fashion world.

 

In anticipation of this event, we’ve used Cision’s media database to compile 50 independent blogs in North America that cover fashion and ranked them based on our Cision Influence Rating. Covering everything from high fashion to athletic footwear, these blogs provides updates of the latest trends, and some can be contacted to help you promote your latest brand....

 

[Awesome free media relations, blogging, marketing resource from Cision. Kudos to them for making it available - JD]

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You know what would be great? Some infographics. | Holtz Communications + Technology

You know what would be great? Some infographics. | Holtz Communications + Technology | Public Relations & Social Media Insight | Scoop.it

There’s so much content crossing my feeds these days, I would welcome anything that might save me time while helping me grasp complex quantitative information. I wish more organizations would adopt infographics as a way to provide that ability to comprehend what data means in a glance.

 

What’s that you say? We’re swimming in oceans of infographics?

Not so, and the fact that just about everyone calls them infographics doesn’t make it so....

 

[Shel Holtz searches vainly for the real thing - JD]

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Further Decline in Credibility Ratings for Most News Organizations | Pew Research Center

Further Decline in Credibility Ratings for Most News Organizations | Pew Research Center | Public Relations & Social Media Insight | Scoop.it
Overview For the second time in a decade, the believability ratings for major news organizations have suffered broad-based declines.

 

For the second time in a decade, the believability ratings for major news organizations have suffered broad-based declines. In the new survey, positive believability ratings have fallen significantly for nine of 13 news organizations tested. This follows a similar downturn in positive believability ratings that occurred between 2002 and 2004.

 

The falloff in credibility affects news organizations in most sectors: national newspapers, such as the New York Times and USA Today, all three cable news outlets, as well as the broadcast TV networks and NPR.

 

Across all 13 news organizations included in the survey, the average positive believability rating (3 or 4 on a 4-point scale) is 56%. In 2010, the average positive rating was 62%. A decade ago, the average rating for the news organizations tested was 71%. Since 2002, every news outlet’s believability rating has suffered a double-digit drop, except for local daily newspapers and local TV news. The New York Times was not included in this survey until 2004, but its believability rating has fallen by 13 points since then....

 

[The research presents a challenge to PR and marketing pros and enhances the potential value of social media communications - JD]

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PR Writing Class - writing tool

PR Writing Class - writing tool | Public Relations & Social Media Insight | Scoop.it

Good writing rests on two things: content and structure. Content - knowing what it is you want to say - comes first. Just as important, though, is structure: the words you choose and the way you build the sentences they are in.

 

PR relies on clarity. You want your key message to cut through the clutter that surrounds us all. The tool below will help deliver your message. Use it to keep refining your sentences and the words you use in them.

 

The key score is Flesch Reading Ease. It uses algorithms to compute how easy it would be for someone to quickly read and grasp most of you want them to know. Flesch scores range from 0 to 100. You want a high score. Your key message should score at least an 80. Your lead should score at least a 75. Your entire document needs to be at 60 or above.

 

If you don't hit these scores it means your message is likely shrouded in a bit of a fog. You've failed to clearly and concisely deliver the message someone is paying you to deliver....

 

[Cool free tool - Flesch Reading Index. Just cut and paste your copy. Rewrite and retest as needed. - JD]

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Are You a Master PR Multitasker? Not so fast! | The PR Coach

Are You a Master PR Multitasker? Not so fast! | The PR  Coach | Public Relations & Social Media Insight | Scoop.it
It's easy to buy into the idea that multitasking is a dream come true for busy, time-strapped PR professionals.

 

But are you falling victim to the multitasking effectiveness myth?...

 

According to an infographic from OnlineCollege.org, only a tiny 2% of us are truly good at multitasking. The other 98%? Not so much!

 

A couple more infographic facts show that trying to do more than one thing at a time actually causes a 40% drop in productivity...

 

[Think you're effective by multitasking? Research says think again!]

 

Photo credit: dirkjanranzijn via Flickr  http://www.flickr.com/photos/dirkscircusimages/2778812162/

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The 7 deadly sins of Pinterest - iMediaConnection.com

The 7 deadly sins of Pinterest - iMediaConnection.com | Public Relations & Social Media Insight | Scoop.it

Pinterest is currently driving more referral traffic than Google+, LinkedIn, and YouTube combined, and its daily user base has increased by nearly 150 percent since the start of 2012. Thus, it's no surprise that brands large and small are looking to leverage this latest craze.

 

It's easy to jump on the bandwagon and start pinning, but it's not so easy to authentically foster an engaged community of users who will convert into ad revenue and sales. From retailers like Etsy to media properties like Real Simple, a few companies are doing just that -- exceptionally well. However, there are many more making egregious errors when it comes to their Pinterest marketing strategies.

 

If you want to make the most of your investment in Pinterest, be sure to avoid these seven deadly sins....

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Lessons From This Summer's Biggest Social-Media Blunders via @PostAdvertising

Lessons From This Summer's Biggest Social-Media Blunders via @PostAdvertising | Public Relations & Social Media Insight | Scoop.it
Summer '12 has been full of social media blunders. Come along as we dissect the ways in which four companies responded to backlash.

 

When a brand makes a PR fumble, regardless of the faux pas’s size, the brand’s response and the action it takes afterward—nowadays, largely in the arena of social media—can often be more influential and telling than the blunder itself. The poor handling of an error can altogether overshadow the original mishap. And that makes sense. We want the brands we love to display good character. We want them to share our views, and when they upset us, we want them to apologize and promise never to do it again. It doesn’t matter that we expect them to be infinitely more responsible and morally upstanding than we may be; they’re the ones that have to prove themselves worthy of our business. In modern business, social media has made transparency a necessity. An isolated incident that might have gone largely unnoticed by most consumers a decade ago is now front-page news, a water-cooler talking point the world over and a serious, unavoidable problem for the brand in question....

 

[Find out what Burger King, the NRA, Celeb Boutique and Chick-fil-A all have in common - JD]

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