Public Relations & Social Media Insight
310.3K views | +510 today
Follow
Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Public Relations & Social Media Insight | Scoop.it
A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now. In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO....
more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

24 Signs You Are Definitely a Social Media Guru

24 Signs You Are Definitely a Social Media Guru | Public Relations & Social Media Insight | Scoop.it

It has become a staple of the Facebook world: the social media guru. These are the “experts” in social media marketing who often come armed with an iron-clad addiction to Twitter to go with questionable credentials in marketing. Here are some signs if you’re falling into the guru category....

Jeff Domansky's insight:

Here's some Friday fun and why you don't want to be a social media guru. ;-)

more...
Vloasis's curator insight, May 24, 2013 5:07 AM

Whew...I'm not a guru.

Scooped by Jeff Domansky
Scoop.it!

Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal

Benchmarking & Analytics: How to Track the Effects of your Social SEO Campaign - Search Engine Journal | Public Relations & Social Media Insight | Scoop.it

With talks of the new Google Penguin update and how social media can help stabilize and improve a site’s performance online, site owners are increasingly focusing on social media marketing campaigns. The question is – how do you really know how effective your campaigns are, and how can you determine ROI?

 

Of course, the ultimate way to track the effectiveness of your social SEO campaign is increased revenue, but there are other forms of tracking that can be beneficial as well. After all, not everything you do is going to generate an instant increase in revenue. In this article I will discuss how to track the effects of your social seo efforts, and the best methods and tools to add to your toolbox....

Jeff Domansky's insight:

Tools, tactics and social marketing tracking tips that work.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Public Relations & Social Media Insight | Scoop.it

If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords...

 

It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact.

 

Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore. Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

Jeff Domansky's insight:

All about content, keywords and SEO.

more...
Neil Ferree's curator insight, May 24, 2013 1:06 PM

Penguin 2.0 didn't mess with any of these page 1 SERP's



We all know Social Shares is the Future of SEO so while organic search is still a player • its losing it luster right?

Jeff Domansky's comment, May 24, 2013 1:18 PM
Totally agree Neil.
Scooped by Jeff Domansky
Scoop.it!

10 Lessons from a 100k Pageview Post

10 Lessons from a 100k Pageview Post | Public Relations & Social Media Insight | Scoop.it

This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant from some guy having a bad day blew up and now has 1,184 votes on Hacker News (and incoming links from some of the biggest sites in the world).

 

I think it’s likely I’ll never replicate this, and I didn’t intend this either – so I’ll not preach: “this is how you get 100,000 page views.” Everyone else is just as qualified as I am to write a post that’s read all around the world, and that’s exactly what I want to happen. I’d like to tell you what I’m taking away from this, and how I’ll use it when I’m creating content for my clients in the future....

Jeff Domansky's insight:

Nice case study on content impact and strategies.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

What the Future Holds for Business Blogging

What the Future Holds for Business Blogging | Public Relations & Social Media Insight | Scoop.it

As crappy content keeps adding to the clutter, the business blogging world will change for the better. If you haven't yet flipped through Velocity Partners' SlideShare deck, "Crap. The Content Marketing Deluge," it's definitely worth a look (we've embedded it below).

 

It's no wonder the 2013 State of Inbound Marketing report revealed that 18% of marketers are making quality content their top priority this year. The good news is, while it's becoming harder and harder to get eyeballs on your content, the future is bright for marketers committed to quality. And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it's right in my wheelhouse as HubSpot's blog manager -- I thought I'd share with you what I think the future of business blogging holds....

Jeff Domansky's insight:

Great snapshot of the future of business blogging and how it can generate leads.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Why curation matters, enormously? | The PR Coach

Why curation matters, enormously? | The PR Coach | Public Relations & Social Media Insight | Scoop.it

Without curators, the internet is quicksand. I have huge confidence in the future of curation. That's because we have so much information coming at us in this digital era.

 

The more “stuff” the internet and all the shiny new social media channels throw at us, the more we need brilliant curators.

 

Without curators, we run the risk of information overload.

Jeff Domansky's insight:

Curation counts. Here's why.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Preventing The Bad PR Hangover | grub street daily

Preventing The Bad PR Hangover | grub street daily | Public Relations & Social Media Insight | Scoop.it

...Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a review or author interview to show for the firm’s initial promises and excitement.

 

Needless to say, this makes my blood boil. It’s deeply unfair to the authors who placed their trust in this firm, it’s disrespectful of authors in general – taking advantage of their earnest hope and vulnerability – and it’s an insult to all the devoted, hard-working publicists out there who go above and beyond to generate results.

 

It also brings to light something that absolutely has to change: Many – possibly most? – authors simply have no idea what they should look for when hiring a PR firm. Nor do they know what’s “normal” or what they should expect from this relationship. So here’s my laundry list of must-haves in determining whether the firm you hire to publicize your book is up to par, and in understanding whether it’s doing (or will do) what it should for you...

Jeff Domansky's insight:

Here's a story about publicists who simply don't deliver and leave author clients hanging. Not good enough. The author suggests how to get better results from your publicity team.

more...
Chikodi Chima's curator insight, May 23, 2013 3:27 PM

Public relations is a process and not a product. While the use case in this article is specific to authors who write about food, the advice is universal to anyone in the public relations marketplace. Setting clear expectations, creating a detailed work plan, and being open and accessible are critical components of a successful PR relationship. At the end of the day client and consultant are on the same team, and should share the same goals.

Scooped by Jeff Domansky
Scoop.it!

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community

6 Ways You Can Build Accountability into Social Media Marketing | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

Social media can be one of the most successful channels for B2B lead generation, but many companies still jump into a social network to have a presence for presence sake. If your company is on a social network, there must be a purpose behind being there.

 

For B2B marketers, that purpose is most likely creating demand that will drive leads and sales. Depending on your marketplace, a focus on social demand generation could require being on just a few or a number of social media sites. Either way, you’ll have to go in with a plan to make sure each of those networks produces results. Here are six important ways your company can build a social media machine that generates leads while having some fun...

Jeff Domansky's insight:

Six tips for better social marketing ROI.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community

14 Tools for Writing a Content Marketing Style Guide for Your Blog | Business 2 Community | Public Relations & Social Media Insight | Scoop.it

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. If your organization is among the 45% of companies with plans to expand their budget for content marketing and inbound practices in 2013, there’s no better time than the present to start brainstorming a style guide for blogging: For hundreds of years, publishing organizations and media have used style guides to define standards in-house, and quickly get new writers up to speed.

 

Don’t think of it as a tool to train your writers on how to use grammar and spelling, but instead as the experts of Intelligent Editing put it, “to provide [guidance] for instances when many possibilities exist.” Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. Whether you’re planning to scale from one to two dedicated content creators, or you’re starting to utilize freelance copywriting services, a content style guide can help your whole inbound marketing team write in the same voice...

Jeff Domansky's insight:

How a content style guide can help your content marketing deliver.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web

In Search of Voodoo: Empathize to Optimize Your Customer’s Journey on the Search & Social Web | Public Relations & Social Media Insight | Scoop.it

By understanding the customer journey across media, devices and platforms, marketers can better optimize search and social marketing performance....

 

On the one hand, there’s a temptation to spend a lot of time and resources developing “the perfect” strategy. On the other hand, you could also just start cranking out content and see what sticks. Neither of those approaches really work well in a practical way. What does work? There’s one thing that can help answer many of the concerns marketers have about content and that also helps you cut to the chase for practical implementation: Understanding the customer journey.

 

Google Think Insights has a great post with tools to help marketers better understand how different content and channels affects customers during the buying cycle or customer journey to online purchase. Check it out and then come back....

Jeff Domansky's insight:

All about SEO and how different content works in the marketing and buying cycle.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The Rise of Semantic Search and What It Will Mean for Marketers | Social Media Today

The Rise of Semantic Search and What It Will Mean for Marketers | Social Media Today | Public Relations & Social Media Insight | Scoop.it

Semantic search is changing everything. From the way traditional marketing is done to the way social media connections are now forged, the web is forcing us to create more transparent, honest connections than ever before.

 

In the digital marketing world the words “game changer” rank right alongside “awesome” in terms of overuse. Yet, when it comes to semantic search nothing less can adequately prepare the marketer for the seismic change that’s coming. The reason for this lies more in the way digital marketing has operated to date and less on how search works. Interestingly it is the practices of the former that are forcing changes in the latter.

 

Put a bit more simply, if your online digital marketing strategy is based upon the creation of content that is keyword stuffed, contained tightly within a website and relying solely upon the usual link spamming to help search engines discover it, you are setting yourself up to fail. The reason lies in the way search now grades websites. In the semantic web the content contained in a website, regardless of uniqueness, quality or ‘cleverness’ will fail to do much in search if it does not also engage its intended online audience.

 

In Google’s semantic world ‘sentiment mining’ (what is being said about you), engagement (how your content is received), citation (where your website and brand are mentioned) and interaction (how your website is linked to) form the four pillars upon which your new marketing needs to be based on.

 

The good news is that gaming search and creating ‘shortcuts’ in marketing is now so effort-intensive that it makes no real economic search any more, so you may as well do the right thing and create a digital presence that delivers real value to the online visitor, is completely engaging and works hard to clarify the character and identity of your business. ...

Jeff Domansky's insight:

Exploring the shift in how Google evaluates website content quality and how to best respond to this new SEO reality.

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Reboot Your Business and Your Life

Reboot Your Business and Your Life | Public Relations & Social Media Insight | Scoop.it

Marketing podcast with Mitch Joel: I've been sensing a change these days. Actually, like most change, it happens in a way that is imperceptible, until you step back and look at something like a six month window....

 

The change we are undergoing right now will dwarf what we’ve seen over the past five years. Every bit of data and information we share and consume is headed towards a single source or, as Joel calls it, a single pipe. We are moving beyond customer service and marketing messages to a era where businesses must be built to interface directly with the customer at every level. The customer and the direct relationship with the customer is an organization’s greatest asset and greatest risk.

 

An organization’s ability to respond directly and in real time will determine success and failure. Proactively leveraging opportunities in real time is the new landscape. One of my favorite lines from the book sums this up – “Instead of asking people to like us Facebook – why not trying liking them first.”-...

Jeff Domansky's insight:

Love that quote: “Instead of asking people to like us Facebook – why not trying liking them first.” Really crystallizes the sea change in social media and the need for marketing to respond differently

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

Big Brands Are Missing the 'Social' in Social Media | Businessweek

Many social media campaigns focus on individuals, missing the relationships among individuals and the economic power of those relationships. A recent report from Forrester Research found that a third of U.S. marketers surveyed were dissatisfied with their social marketing results. Meanwhile, only 38 percent of those surveyed targeted their fans on social networks, and just 38 percent targeted friends of fans. You would think those results would give marketers pause.

 

Forrester also reports, however, that U.S. marketers are pouring more than $2 billion annually into social media—including ads and promoted content—to try to reach the 1 billion-plus social media users. What many big social media advertisers have failed to grasp is the “social” component of social media. To date, many brands have focused on individuals rather than relationships among individuals and the economic power of those relationships.

 

Who is most likely to influence their friends? Who is most likely to share with friends? Who is most likely to buy or take some other action? Those are vital questions to address to truly unlock the social value of an audience....

Jeff Domansky's insight:

If it ain't social, it sucks!

more...
No comment yet.
Scooped by Jeff Domansky
Scoop.it!

The essential small business website checklist

The essential small business website checklist | Public Relations & Social Media Insight | Scoop.it

This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success. Consequently it might also help if you’re a web designer building small sites for businesses on a budget.

 

This small business website checklist will be most relevant for small sites or simple ecommerce sites because it’s a general checklist, but it’s amazing how many bigger (and often expensive) websites belonging to large companies fail to adhere to some basic web design fundamentals. The list below will enable you to quickly check the most fundamental elements are in place on your website and it should take you no longer than 30 minutes to carry out the checks....

Jeff Domansky's insight:

Basic advice for newbies and useful reminders for the rest of us.

more...
Frederic Reillier's comment, May 24, 2013 6:16 AM
Too systematic to be true, but not false neither...
Scooped by Jeff Domansky
Scoop.it!

Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army

Penguin 2.0 Losers: Porn Sites, Game Sites, & Big Brands Like Dish.com & The Salvation Army | Public Relations & Social Media Insight | Scoop.it

Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility. Google’s fourth Penguin update — what the company is calling Penguin 2.0 — hit last night, and less than 24 hours later we’re already getting a first chance to look at what sites might be considered “losers” in terms of search visibility.

 

In a nutshell, the list includes: porn sites, game sites and big brands like Dish.com, the Salvation Army, CheapOair and Educational Testing Service (yes, ETS, the company that makes a lot of those standardized tests you probably took as a child). The SEO software company, SearchMetrics, has just shared its initial look at what sites have been affected the most by the latest Penguin update.

 

As always, SearchMetrics is using its “SEO Visibility” benchmark, which looks at the visibility of a company’s web pages as they appear (or don’t appear) across a wide range of keywords in Google’s search results. Here’s their initial list of the 25 biggest Penguin 2.0 losers...

Jeff Domansky's insight: