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Public Relations & Social Media Insight
Social media, PR insight & thought leadership - from The PR Coach <a href="<a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a>" rel="nofollow"><a href="http://www.theprcoach.com" rel="nofollow">http://www.theprcoach.com</a></a>
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How Social Media Leads To Social Change [INFOGRAPHIC] - AllTwitter

How Social Media Leads To Social Change [INFOGRAPHIC] - AllTwitter | Public Relations & Social Media Insight | Scoop.it

The rapid advancement and growth of channels such as Twitter and Facebook has had a dramatic effect on our personal and professional lives, and, thanks to platforms such as Kickstarter, DonorsChoose.org and Pencils Of Promise, both users and organizations have been empowered to advance social change in education, as well as fundraising for good causes and other worthy projects.

 

Indeed, four out of five adults believe that “I can make the world a better place by my actions.” But how? The 2012 Social Change Impact Report revealed that people do want to help out, even when times are bad, and this infographic from Best Colleges takes a closer look at how social media has led to social change....

 

[Interesting social-ology and insight for nonprofit orgs - JD]

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From Bold to Bounced: Lessons from the Fall of GM’s Marketing Chief - CommPRO.biz

From Bold to Bounced: Lessons from the Fall of GM’s Marketing Chief - CommPRO.biz | Public Relations & Social Media Insight | Scoop.it

Are you a courageous communications professional? A maverick marketer? PR pioneer? Or do you aspire to be? Great. Our world needs mavericks to shake things up and break through barriers. But not at all costs.


What lessons can we learn from the rise and sudden fall of General Motors’ bold marketing chief, Joel Ewanick, who was recently (and abruptly) bounced from the company? A lot. And these takeaways could save your job—and reputation....

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MediaPost Publications What Is The Lifespan Of The Online Services We Trust? 08/21/2012

MediaPost Publications What Is The Lifespan Of The Online Services We Trust? 08/21/2012 | Public Relations & Social Media Insight | Scoop.it
What Is The Lifespan Of The Online Services We Trust?

 

Back in 2006, I posted a ton of video content to Revver, one of the first video-sharing sites. I used it to host several recorded interviews with senior advertising executives for a blogging project I did with Nielsen and the Advertising Research Foundation. Revver was interesting because it promised to share revenue with all video creators, even semi-professional ones like me.

 

A few years later I attempted to locate some of the interview archives on Revver, but couldn’t find the site. After some digging, I learned that Revver had been shut down. I failed to find any of the public videos I had uploaded to Revver anywhere else on the Web. I was shocked and angry.

 

You see, I had an expectation that my online content would be on Revver forever. It was one of the hottest video startups, led by reputable managers and backed by well-known investors. I uploaded my content with an assumption of permanence and security. I felt reassured knowing that the two riskiest places to store my digital videos were on raw digital tape and on my computer’s hard drive -- each of which could be lost, stolen or damaged. Both would eventually perish. But Revver?

 

My assumptions were dead wrong....

 

[Great reminder to protect your content - JD]

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LinkedIn: The Professional Playground For Professional Connections

LinkedIn: The Professional Playground For Professional Connections | Public Relations & Social Media Insight | Scoop.it
There are so many tangible examples of how online networking, especially LinkedIn can, has and does open doors and connections, not only for me but many others I know who are using it with very good results.

 

Very good results come from not only understanding how it works technically, but why it works. LinkedIn is a professional platform — not a social platform. That’s important to know so you use it right and get the best results.

 

People connecting with each other, making referrals, introductions and recommendations are nothing new really in business. The difference today is how BIG the networking world has become with the web and social media. This is why LinkedIn used strategically can help you make those smart, qualified connections....

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The Hunt for Social Business Value | Brian Solis

The Hunt for Social Business Value | Brian Solis | Public Relations & Social Media Insight | Scoop.it

When Microsoft announced plans to buy enterprise social network Yammer recently I was a little stunned. The reported $1.2-billion acquisition price tag seemed like a lot for simply replicating social networking functions in the business environment. Would companies really achieve ROI? Or would it be more of a “distraction,” as one user told me?


Still, Chatter Product Marketing Director Dave King told me in a recent conversation that “social is more than a trend, it is a revolution that is changing the way we work and collaborate.” So this month I set out on a mission to find out whether socialized business value goes beyond the current buzz. I talked to users and asked, “What real real value can businesses derive from these enterprise social networks?” As it turns out, they’ve uncovered all sorts of efficiencies unique to these platforms. Here’s a snapshot of what they told me....

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PEJ on Obama and Romney's Use of the Web: Highly Controlled and Weakly Engaged | TechPresident

PEJ on Obama and Romney's Use of the Web: Highly Controlled and Weakly Engaged | TechPresident | Public Relations & Social Media Insight | Scoop.it

The Project for Excellence in Journalism (PEJ), an arm of the Pew Research Center directed by Tom Rosenstiel, has a new report out on "How the Presidential Candidates Use the Web and Social Media." Let me save you some time, in case you just don't have the stamina for a 33-page report on the two campaigns' use of their website blogs, Facebook, Twitter and YouTube and the level of social media response that usage generated over a two week period in early June: Their use of these tools is highly controlled and generating a relatively weak response....

 

That is exactly right. Neither campaign is using the web and social media in a genuinely social way. The hope that two-way media would engender a two-way political conversation--which we saw start to flower in 2004 via blogs and then blossom in 2008 via social networks--is essentially dead for now....

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Hashtag hijacks: When Twitter bites back | The Next Web

Hashtag hijacks: When Twitter bites back | The Next Web | Public Relations & Social Media Insight | Scoop.it
PR people know all about social media these days. Some get great publicity, but for many of them, things go south fairly quickly -- such is the danger of putting your marketing campaign ...

 

...in the hands of the people. Here’s a look at six brands who have really made a hash of social media.

 

[So much to learn, so little time - JD]

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A process to connect social media, content marketing and sales | {grow}

A process to connect social media, content marketing and sales | {grow} | Public Relations & Social Media Insight | Scoop.it
Analyze your sales funnel to find customer touchpoints where content marketing and social media can be used to assist the sales process.

 

You’ve probably heard the term “content marketing.” You’ve certainly heard of social media. How do these two trends fit together in your sales and marketing plan?

 

Here’s a method you can use to determine where content and social media fit into your online sales strategy. Let’s start with your good ol’ sales funnel. These vary somewhat by company, but here’s a typical B2B sales funnel showing the steps a customer typically experiences...

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Apple PR Fail: Tech Giant Scolds New SVP | PRNewser

Apple PR Fail: Tech Giant Scolds New SVP | PRNewser | Public Relations & Social Media Insight | Scoop.it
Apple PR Fail: Tech Giant Scolds New SVP...

 

Hey, how’s Apple doing? Well, their stock just soared to an all-time high in anticipation of new iPhone and iPad models, and they’re currently the most respected company on the planet according to a recent Barron‘s survey. So yeah, no worries there.

 

But today we bring you news of a rare PR Fail among Apple’s top brass. John Browett joined the company in January as senior vice president of retail, replacing the lamented Ron Johnson after he left to head aging retailer JCPenney–and the new guy found himself in a bit of hot water this week thanks to a few well-placed rumors and some very dedicated bloggers.

 

Seems like Browett told some insiders at the company that, in his humble opinion, the celebrated Apple Stores were “bloated” with too many employees. He then shared news of his plans to help them run “leaner” by reducing the hours of part-timers and laying off hundreds of recent hires at branches around the world if they insisted on working more than 32 hours a week. This tough talk quickly came back to bite Browett–hard....

 

[Oooooooops - JD]

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The Fight for the Future of Influencer Analytics | Jay Baer

The Fight for the Future of Influencer Analytics | Jay Baer | Public Relations & Social Media Insight | Scoop.it
Klout and Kred use single score influence metrics that are comprised by many data points. A new crop of software provides channel-specific scores-Which is best?

 

Big news last week as Klout announced a significant overhaul of its influencer identification platform. Several new features are being rolled out to improve accuracy and add transparency to the much-discussed and oft-maligned system....

 

I’ve said this before, and I’ll keep saying it. The biggest problem with this entire field of inquiry is that it often confuses “influence” and “audience”....

 

If you believe channel influence is important, there is an emerging and expanding crop of analytics companies that provide excellent insight into the situation....

 

[Must-read for public relations and social PR strategists via @JayBaer - JD]

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A Vision for the Future of Newspapers—20 Years Ago - Recovering Journalist

A Vision for the Future of Newspapers—20 Years Ago - Recovering Journalist | Public Relations & Social Media Insight | Scoop.it
It's becoming hard to remember life before digital news.

 

It's becoming hard to remember life before digital news. We now take for granted instantaneous availability of news and information on devices ranging from desktop PCs to tablets to smartphones, We now break news, add commentary and interact with audiences on social networks like Twitter and Facebook. Google has put access to an unimaginable collection of knowledge at our fingertips. The iPhone and Android have put a virtual newsroom—with writing, photo, video, Web research and communications capabilities—into our pockets. We gasp at the inexorable decline of the business models of once-mighty traditional media corporations, hollowing out newsrooms and throwing thousands of people out of once-secure jobs.

 

In short, we're living through one of the most remarkable revolutions in history, the complete remaking of how we cover and consume news and information. It's difficult to remember things the way they were.

But some of us were there when that revolution began. And what a long, strange trip it's been....

 

[Long & thoughtful reflection on media by Mark Potts - JD]

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Once upon a Time: Is Storytelling Just Another Buzzword?

Once upon a Time: Is Storytelling Just Another Buzzword? | Public Relations & Social Media Insight | Scoop.it

Every now and then, the communication community succumbs to some buzzword frenzy. Given the recent flow of blogposts and business books about storytelling, corporate storytelling and transmedia storytelling, you might think that there is indeed another buzzword on the block. But looking beyond the hype, storytelling just might have a more long-lasting impact on how organizations and brands communicate with those that matter most to them.

 

Another One Bites the Dust, or Not?

 

Sure enough, the act of storytelling is not exactly a radically new concept, as it literally dates back to our stone-age ancestors. But is it another marketing fad that will go out of fashion just as quickly as the hype emerged?

 

I think that there are reasons to believe that the concept behind corporate storytelling will outlive the buzzword. Why? Well, because in some ways, it is a game-changer that appeals to a real need in disciplines like corporate communication and PR.

 

One of the biggest challenges for professionals working in these disciplines is to create true impact with messages and content that really is of more importance to them than to their audiences. Why after all, should your consumer really care about that new product launch or your business prospect care about your latest corporate announcement? The answer lies in a component too often overlooked in PR and corporate communication: emotion.


Via Gregg Morris
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Conversation Agent: When Does "Truth" Work Best?

Conversation Agent: When Does "Truth" Work Best? | Public Relations & Social Media Insight | Scoop.it
Several more examples of why closing the gap on promises with meaningful actions (for brands) matters bubbled up online just this past week.

 

...Corporations are mechanisms through which we can deliver promises collectively. It comes down to where the organization's focus is -- the act of keeping promises allows the organization to make better ones. Make no mistake: marketing messages are (also) promises.

 

In many respects, the corporation has been taken hostage. It is squarely in the middle of two (main) sets of promises that are at odds with each other. Today, it's choosing to put the shareholder front and center....

 

Honesty works best in real time...

 

[Amen - JD]

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Twitter, Facebook, Search And Blogs – The Social Recruitment Compass [INFOGRAPHIC] - AllTwitter

Twitter, Facebook, Search And Blogs – The Social Recruitment Compass [INFOGRAPHIC] - AllTwitter | Public Relations & Social Media Insight | Scoop.it
Twitter, Facebook, Search And Blogs – The Social Recruitment Compass [INFOGRAPHIC]...

 

The rapid integration of social media into the business world has created an enormous amount of new jobs and roles, both in this new sector and also within existing, established positions – a primary example being marketing.

 

Indeed, this diversity is now so wide and vast that it can be difficult to keep track of who is needed where… and to do what?

 

Thankfully, help is at hand, via this social recruitment compass, courtesy of Provide People....

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Etymologic: the toughest etymology (word origin) game on the Web

If you think you know a lot about word origins and etymology, it's the perfect time for you to try ETYMOLOGIC, a tough and educational word game (don't worry, it's fun too!

 

[Take it from me, and Ana Cristina, this is one VERY tough challenge! JD]


Via Ana Cristina Pratas
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Pop Quiz: Are You Grammatically Correct? | InkHouse

Pop Quiz: Are You Grammatically Correct? | InkHouse | Public Relations & Social Media Insight | Scoop.it
Pop Quiz: Are You Grammatically Correct?Test out your grammar skills with this quick quiz.

 

People make mistakes (myself included), but when you’re in the PR industry, the quality of the content you create is constantly being analyzed. That is why it is important to pay attention to grammar. While the industry accommodates and encourages different styles of writing, there are some things that don’t allow for creative freedom. There is right and wrong when it comes to grammar, so in honor of back-to-school season, take this pop quiz to find out if you have what it takes to make the grade....

 

[A tricky, fun quiz - JD]

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22 social media tools to help improve your own brand in Google | Paul Stallard

22 social media tools to help improve your own brand in Google | Paul Stallard | Public Relations & Social Media Insight | Scoop.it
Econsultancy shared a list of their top six infographics last week and one caught my attention when scrolling through them. BrandYourself had reviewed the data of 100,000 profiles submitted by its ...

 

I have long been telling anyone who cares to listen that as PR professionals we need to consider not only our clients profile online but also our own. Never put anything anywhere online that you wouldn’t feel comfortable with a client (or your mum) reading is a pretty good rule of thumb but also an important one.

 

Whenever I get a CV land on my desk one of the first things I do is quickly Google search their name, so what appears on that first page is important. I assure you – when a client hears that you are working on their account, they do exactly the same....

 

So, what did the infographic show? LinkedIn is king, WordPress ranks higher than all other blogs and although YouTube is more popular, Vimeo profiles rank higher. Interesting stuff.

Below is a list of social media profiles that it recommends for increasing and improving your online brand in order...

 

[Useful list, interesting facts - JD]

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Many Men Offended by Male Stereotypes in Advertising [Study]

Many Men Offended by Male Stereotypes in Advertising [Study] | Public Relations & Social Media Insight | Scoop.it
Study finds male stereotypes in advertising may have a negative effect on the target audience.

 

The stereotypical male is a common figure in television and Internet-based advertisements. Men grunt, watch sports, party and seem to have a testosterone-fueled take on life, especially in ads that focus on primarily male-oriented products like beer and aftershave. The overriding sentiment in modern marketing is that men want products that affirm a sort of over-the-top masculinity.


However, according to new research from the University of Illinois, these stereotypical advertisements might actually have a negative effect on their target audiences....

 

[This Bud's for you, pal! Don't mess with my marketing - JD]

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What is the future of storytelling? Immersion, interactivity, integration and impact

What is the future of storytelling? Immersion, interactivity, integration and impact | Public Relations & Social Media Insight | Scoop.it

As consumer technology evolves at an ever-quickening pace, opportunities for new forms of storytelling are emerging. Experimentation is all well and good, but what do audiences actually want? To answer this question, research group Latitude has interviewed 158 early adopters and compiled a report that forms the first phase of its The Future of Storytelling project.

 

Unsurprisingly, these early adopters are keen to take advantage of everything that technology has to offer. Their key demands are summarized in Latitude’s report as ‘The 4 I’s': Immersion, Interactivity, Integration and Impact. Essentially, they want to be able to explore a story in greater depth, and have it reach out of the confines of a single medium and play out in ‘the real world’.

 

The people Latitude spoke to were very keen on ‘transmedia’ experiences – stories that are told over multiple formats (think TV dramas where characters have real-life social media profiles that help tell the story). 82% of participants were keen on mobile apps that would complement, not just replicate, their TV viewing experiences. 79%, meanwhile, wanted to be able to alter storylines by influencing characters or by becoming characters themselves....

 

[Valuable story and research on storytelling - JD]

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SEOs will slaughter careless PR agencies

SEOs will slaughter careless PR agencies | Public Relations & Social Media Insight | Scoop.it
Talking to PR agencies about search engine optimisation (SEO) can make you feel like Noah before the flood.

 

Building on the recent debate around PR owning SEO, I look at how agencies who fail to embrace search will ultimately fail.

 

Cast your mind back to 2007-8 and the buzzwords in PR and marketing then around social media. Agencies scrambled to recruit what some mistakenly called a ‘guru’ (often a fresh graduate) who understood the platforms, if perhaps not the principles and nuances of marketing.

 

Since then, savvy and ambitious PR agencies realised they needed proven digital expertise and either bought in talent or skilled up their own executives on the ways of social media. Social media is now a healthy component of UK PR practice and providing high levels of fee income for PR agencies.

 

Fast forward to 2012 and the same is strangely not happening for a seriously high value battleground: search engine optimisation....

 

[Ready or not for SEO challenges or opportunities? - JD]

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How the physics of social media could kill your marketing strategy

How the physics of social media could kill your marketing strategy | Public Relations & Social Media Insight | Scoop.it
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.

 

...In the physical world, this is what happens when you try to push too much stuff though a finite pipeline — catastrophic failure. A flood. Wires bursting into flame. Server crashes.

So this presents the fundamental dilemma for you and me. How do we get our marketing message to cut through the infinite information and make it through to a consumer brain — without going broke or having a catastrophic strategic failure?

 

We’ve never faced this before


This is a relatively new problem. Even in the early days of mass broadcasting, getting your message through was easy. You simply bought advertisements on the most popular radio and television programs. Those days are coming to an end. Nielsen reported that in 2011, the number of hours that Americans viewed TV declined for the first time in the history of television. Newspaper advertising, adjusted for inflation, is down to 1950s levels. Even website visitors are down. In the past two years, 68% of the Fortune 500 companies had a drop in unique visitors to their company websites.

 

So we have no choice. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. And that war is raging though web-based content....

 

[Valuable read from @MarkWSchaefer - JD]

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Curate Your Own Web Magazine by Picking the Best from the Web with Zeen

Curate Your Own Web Magazine by Picking the Best from the Web with Zeen | Public Relations & Social Media Insight | Scoop.it

Robin Good: I have just received an invitation to test the new content curation platform Zeen, and here I am with some early impressions on what I have seen.

 

Zeen is a content curation tool designed to create good-looking magazines on a specific topic or theme. Setup and configuration is very easy and straightforward and it allows you to connect your Facebook, Twitter and Instagram accounts.

 

Once you are in, you can immediately set up a Zeen magazine, by selecting a title, a description and a cover image. From there on you are free to use the integrated search feature to find web articles, news, images, video clips or tweets relevant to your magazine. You just start a search after having selected what kind of content you are looking for and Zeen presents you with a set of relevant results. One-click on any of them and they are inserted instantly in your magazine.

 

You can also create as many "tags" (Zeen calls them "labels") as you like and assign each content item to a specific label.

 

The final magazine issue offers an automatic visual table of contents, in which you can organize by dragging and dropping the order of your selected contents.

 

A Zeen magazine can be made of multiple issues, instead of being like Scoop.it, a continuously growing content holder. You select the content items and you produce an issue (which can be still edited after publication).

 

N.B.: There is no way to edit or modify the content picked and added to your magazine, including the use of images.

 

You can't create new content but only pick and organize existing resources.

 

Here is an example of a Zeen magazine: http://zeen.com/read/ODgO94/toc

and here is another one on barbeques: http://zeen.com/read/KuJoAW

 

 

More info: http://zeen.com/

 


Via Robin Good, Paksorn Runlert
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Brian Yanish - MarketingHits.com's comment, August 16, 2012 8:58 AM
After receiving an invite yesterday and also gave it a try. They have a long way to go as far as a mobile user using the site to currate content.

In find when viewing a magazine the layout has to much going on around it that takes away from the content.
Robin Good's comment, August 16, 2012 9:02 AM
Brian, I agree with you 1000%!
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"We Appreciate Your Business" cartoon | Tom Fishburne: Marketoonist

"We Appreciate Your Business" cartoon | Tom Fishburne: Marketoonist | Public Relations & Social Media Insight | Scoop.it
Southwest Airlines describes itself as a customer service company that happens to fly planes. Contrast the Southwest philosophy with the Grinch mentality of many other airlines. I heard recently that SLF is aircrew slang for passengers.

 

...Customer service is also an area for brands like Southwest to create a clear point of difference. It helped make Southwest into a legend.

While the airline industry is getting commoditized, Southwest has a Net Promoter Score 45 points above the industry average. They are one of the most successful airlines in the world.

Instead of just saying “we appreciate your business”, there’s value in showing it....

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What companies need to know about "slow" PR - Fortune Tech

What companies need to know about "slow" PR - Fortune Tech | Public Relations & Social Media Insight | Scoop.it
Technology allows companies to bombard people more efficiently than ever. But that's bad strategy.

 

...If we charted the number of pitches sent out by the world's PR people since Bacon's Publicity Checker -- the first directory of journalists -- in 1952, it might resemble the chart of the number of burgers sold by McDonalds since its founding in 1940.


Just as Carlo Petrini spearheaded the slow movement as the Golden Arches went up over Piazza di Spagna, journalists and bloggers are starting to speak up about the relentless volume of mail-merged pitches they're receiving that's been made possible by technology.


The slow movement's Wikipedia page quotes professor Guttorm Fløistad's summary of the philosophy:


"The only thing for certain is that everything changes. The rate of change increases. If you want to hang on you better speed up. That is the message of today. It could however be useful to remind everyone that our basic needs never change. The need to be seen and appreciated! It is the need to belong. The need for nearness and care, and for a little love! This is given only through slowness in human relations. In order to master changes, we have to recover slowness, reflection and togetherness. There we will find real renewal."....

 

[Thoughtful post encouraging PR to be more... well, thoughtful - JD]

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New evidence that social media marketing supports SEO - Smart Insights Digital Marketing Advice

New evidence that social media marketing supports SEO - Smart Insights Digital Marketing Advice | Public Relations & Social Media Insight | Scoop.it
Dan Zarrella, the “social media scientist” who works for Hubspot these days, has created a lot of interesting analysis over the years which is great for giving practical ideas of how to improve social media communications – the infographic at the bottom of this post on what is effective in Facebook is one example.

 

He recently wrote a guest post on SEOmoz I thought was worth sharing since it gives some evidence to help answer the often-asked question – “(How) does Social media marketing support SEO?”

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